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Marketing & Media‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach 3 hours

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Nigeria's ecommerce space is growing fast, with online retailers like Jumia, Konga and Kaymu all trying to get a slice of the pie. But instead of connecting Nigerians with online retailers, Padi wants to connect offline stores with customers.
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