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The company was founded by Nigerian entrepreneurs Reuben Odunze (CEO and Founder), Wisdom Uwaize (Co-Founder), and Lemeul Okoli (Co-Founder and CTO).
Through working in a similar way as Google, the website will reportedly save online shoppers the time and energy of browsing through numerous e-commerce websites by aggregating and indexing the best online shopping deals, products and promotions from reliable and popular online stores in the country, and showcasing them on one platform.
Once a shopper finds the products that suit their preference, they can click on the 'Buy' button, and will be re-directed to the website from which the information was pulled.
For more, go to www.buywela.com.