Digital Media LATAM 2015 conference in Mexico City

Chief editors and senior executives from some of the world's most prestigious news media will share their digital strategies, focusing on media that have been successfully navigating the industry's technological change.

The event, organised by WAN-IFRA, the World Association of Newspapers and News Publishers, will include Chris Moran, Audience Editor of The Guardian; Marc Lavallee, editor of Interactive News of The New York Times; Maha El-Amam, Digital Strategy Advisor at Quartz/Atlantic Media; Jeff Javis, director of Tow-Knight Center for Entrepreneurial Journalism; Jason Mojica, editor-in-chief of Vice News; and many more.

The programme, which aims at supporting Latin American media companies ahead of the ground-shaking shifts facing the industry in the digital era, is structured around five sessions: the reassessment of the news operations, new business models and designs for mobile platforms, innovative language for news platforms, harnessing audience intelligence and innovations in programmatic advertising and branded content. Panels and focus sessions will cover the battle for the control of news distribution platforms and the latest on the burning issue of ad-blockers.

• Antonio Caño, director of El Pais, Spain, will share the newspaper's digital transformation process, alongside the effort to globalise its brand.

• Marc Lavallee, Interactive News editor of The New York Times, will share the working process behind the Times' ground-breaking interactive products, and explain their efforts to systematise the production and keep them attractive to the widest audience possible.
• Jason Mojica, Editor in chief of Vice News US and a former producer of The Listening Post of Al Jazeera, will reveal Vice business model and its growth in the Latin American market.

• Chris Moran, Audience Editor of The Guardian, will explain how the media house internally developed Ophan, an analytics tool used by 1, 000 staff members in real time and its advantages. Currently, The Guardian has 31 million unique users per month.

For more information, go to www.wan-ifra.org.