MindShare and Nike in a Swoosh affair

Nike, the world's leading sports brand, has appointed MindShare to manage its entire media planning and buying activities in South Africa.

MindShare already holds the account in another 19 markets in the EMEA (Europe, Middle East, Africa) region, with billings that will amount to €150-million.

MindShare's network consists of 87 offices in 63 countries throughout the USA, Latin America, Europe, Middle East and Asia Pacific.