CHICAGO, US: In the latest of a quarterly series, Mintel's social media analysts, Gabi Lieberman and Lizz Martinez, have identified five new trends in online consumer marketplace behaviour gleaned from high-level research into the strategies employed by Fortune 500 companies across the US.
27 Sep 2013 10:15
NEW YORK, US: The Internet, including social media, is increasingly at the heart of everything people do, changing the way consumers interact with one another and the commercial world around them. Both have proven to be powerful tools for brands to generate and measure buzz and the result is a wealth of online consumer conversations.
25 Jul 2013 07:42
RESTON, US: comScore, Inc has released its estimates of Q1 2013 US retail e-commerce sales.
15 May 2013 13:42
NEW YORK, US: New York Festivals International Advertising Awards for World's Best Advertising has announced the 2013 Shortlist for a number of its competitions.
26 Apr 2013 09:58
LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.
22 Apr 2013 11:05
WASHINGTON, US: Electronic books provided 23% of US publishing revenues in 2012 but sizzling growth rates have eased, according to industry figures released on Thursday.
15 Apr 2013 10:55
RESTON, US: comScore, a leader in measuring the digital world, has reported the final 2012 holiday season retail e-commerce spending totals. US$42.3bn was spent online during the entire November-December holiday shopping season, marking a 14% increase from 2011.
5 Jan 2013 07:12
RESTON, US: comScore has reported holiday season retail e-commerce spending for the first 30 days of the November-December 2012 holiday season. For the holiday season-to-date, US$20.4bn has been spent online, marking a 15% increase versus the corresponding days last year.
3 Dec 2012 08:27
NEW YORK, US: A multi-billion dollar industry that's banned in all but the US and New Zealand, Direct-to-Consumer (DTC) pharmaceutical marketing is beginning to embrace social media, explains the latest report by international business experts GBI Research.
3 Jul 2012 10:06
RESTON, US: comScore, Inc, a leader in measuring the digital world, today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC.
10 Apr 2012 09:49
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
RESTON, US: comScore, Inc, a leader in measuring the digital world, has released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online display advertising and branded websites provides a positive lift in awareness and favourability toward pharmaceutical brands. Visitation to branded websites also continues to provide the most significant lifts in prospect conversion and patient refills.
22 Mar 2011 08:55
LOS ANGELES, US: HP has launched "Everybody On," a global marketing campaign that aims to celebrate how people around the world are using HP technology to pursue their personal and professional passions.
15 Feb 2011 10:37
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