Measurability is key for marketers in tough economic times
Measurability is key for marketers in tough economic times

Marketers and accountants are usually on opposite sides of the boardroom table, but in tough economic times, marketers need to begin speaking the language of finance to account for their role and impact or they risk becoming irrelevant.

Issued by UCT Graduate School of Business 21 hours ago

Masterclass on Embracing Marketing Return on Investment
Masterclass on Embracing Marketing Return on Investment

The Independent Agency Search and Selection Company (IAS) will host a marketing masterclass, 'Embracing Marketing Return on Investment (ROI) as a discipline to build strong brands and deliver measurable value and impact to the business', from 2-5pm on 30 June 2016 at the Institute of Directors in Sandton.

1 day ago

Transform your English communication capabilities
Transform your English communication capabilities

The need for communication skills is important in virtually every career. Whether you are competing to get the job you want or to win the customers your company needs, your success or failure depends to a large degree on your ability to communicate.

Issued by Wits Language School 3 days ago