Trevyn McGowan, co-founder of Business of Design and the Guild Group, opened day one of Business of Design in Johannesburg this morning, 18 October, reflecting on the past year, which has been an extraordinary year for them with new ventures and a massive amount of hiring in a short space of time.
Jessica Tennant 3 days ago
According to Search Engine Land, social media marketing refers to the process of gaining traffic and attention through social media tools. Platforms like Twitter, Instagram, Pinterest, Google Plus and Facebook are all examples of social media tools. The site further suggests that social media feeds into the discovery of new content and social connections. This is why the majority of companies now hire designated social media managers for the sole purpose of getting content out there. Making it easily accessible to people who are looking for it.
The largest startup campus set to open its doors in Joburg
Global Entrepreneurship Network 18 Oct 2017
The key factor in marketing is being able to draw people into your brand. It is the ability to convince an individual that they need your brand or product simply by the strategy that is used. What is communicated to the customer will determine what feedback the brand is likely to get.