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Chins up for real-world to digital engagement - So Interactive
Chins up for real-world to digital engagement

The real-world to digital engagement loop is absolutely pivotal to campaign success in the food and beverage industry. Great apps are only as great as the in-store engagement they offer, and vice-versa; the in-store experience should drive back to a digital touch point, offering longevity to the overall brand experience. That is why So Interactive went to work getting chins up, both digitally and in the real world, for Ocean Basket and the beachhouse wine's new Greek madness campaign.

Issued by So Interactive 16 Apr 2015 12:21

Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37

Clarion Retail brands the adidas stand at #OMTOM2015 - The Clarion Group
Clarion Retail brands the adidas stand at #OMTOM2015

Through Kirmack Design, Clarion Retail was once again afforded the opportunity to brand the adidas stand (for the third year running) at the Old Mutual Two Oceans Marathon exhibition that took place last week.

Issued by The Clarion Group 13 Apr 2015 10:39