Does the phrase "Shirts made in Salt River, Cape Town will be worn in New York," sound a little ambitious? It shouldn't as the recent House of Monatic-Stenströms partnership means good things for the local manufacturing industry...
By Leigh Andrews 31 Mar 2015 08:00
As the Internet's reach expands worldwide, competition for retailers is flattening as it's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with these foreign audiences.
By Françoise Henderson 30 Mar 2015 11:28
Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But do you know how to also leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs?
By Louise Marsland 27 Mar 2015 12:41
Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa.
26 Mar 2015 11:19
Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first, followed by All Gold Tomato Sauce in second place and Coca-Cola in third place.
26 Mar 2015 09:10
In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology. One catches a first-world Gautrain or communicates with the rest of the globe via the very latest smartphone or iPad, yet we have potholes on our roads that could engulf a small car and power cuts that occur almost on a weekly basis. So technology is certainly our flag-bearer, but how has this benefited the consumer?