Chris Moerdyk
The marketing game is moving fast

Marketing is moving so fast its transition is like playing a five-day cricket test and then going straight into the Indian Premier League 20-over circus with dancing girls and fireworks.

By Chris Moerdyk, Issued by Chris Moerdyk 2 days ago

Digital retail marketing spend to reach over $360 billion by 2020
Digital retail marketing spend to reach over $360 billion by 2020

A new study from Juniper Research, 'Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2016-2020', found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.

25 May 2016

The Chewbacca mask and the power of social media in retail
The Chewbacca mask and the power of social media in retail

Social media often doesn't live up to the hype. But it can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week. What can South African marketers learn from it?

By Sarah Britten 25 May 2016

Image by 123RF
Africa is poised for a digital revolution

Africa remains one of the preferred frontiers for investment opportunities and doing business, according to a report released by PwC Africa on Friday, 19 May 2016. Growth and foreign direct investment has continued in Africa amid the recent global economic uncertainty.

23 May 2016