'2D is the opportunity to use data to communicate with the consumer on their smart phone. It is part of what was a big trend, but now is viewed as part of our lives, mobility. Mobile marketing is driving 2D and is a pillar of 2D.'
By Danette Breitenbach 9 Dec 2013 10:10
One Digital Media (ODM), the largest digital signage company in South Africa, and KFC are on track to complete one of the largest digital menu board networks in the world. Currently, over 5000 digital menu boards have been installed for KFC YUM! in South Africa.
Issued by One Digital Media 9 Dec 2013 10:09
It is with great sadness that the world commemorates the life and passing of a great man. Nelson Rolihlahla Mandela, anti-apartheid revolutionary, former President of South Africa and global icon of peace passed away on Thursday the 5th of December at the age of 95.
Issued by Rentokil Initial 6 Dec 2013 11:57
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close. Retailers can no longer put us in the consumer-only box - they have to take on a more human approach in reaching their sales targets.
By Sindy Peters 5 Dec 2013 10:35
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc. Imagine that you had two, three, five or even ten brands to nurture and market - you may start to feel like the Old Woman who Lived in the Shoe...
By Anton Ressel 3 Dec 2013 07:59
The Rocket Creative team was recently entrusted by Philips Consumer Lifestyle South Africa to uplift the company's in-store product exposure and enhance their brand presence via aesthetically fresh FSU's.
Issued by Rocket Creative 2 Dec 2013 17:26
One day. One sale. One massive discount.
Issued by Africa Internet Accelerator 2 Dec 2013 12:13
"Big data" has become the latest panacea for creating customer loyalty. "Big data" usually goes with other mysterious terms like "analysing telephony metadata," "separating the signal from the noise," and "We know the precise ARPU* for our clients."
By Aki Kalliatakis 2 Dec 2013 10:13
An unauthorised digital poster using a remarkably similar visual identity as Nando's has been released into the wild by Fando's, which possibly stands for fans of Nando's.
29 Nov 2013 05:58
The newly launched Jack Daniel's online store is available for South African fans on its South African Facebook page, with free delivery to anywhere in South Africa.
18 Oct 2013 15:30
First of all, mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. Now that we have staved off global obliteration and picked up a coastal tan (and a few kilos in the process), it's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom.
By Mike Silver 29 Jan 2013 11:18
ROOTS 2010, NAB and Caxton/CTP's urban retail and readership survey, has shown urban South Africa's top malls, measuring the destination choice of almost 5.5 million shopping decision-makers in SA's main towns and cities.
30 Nov 2010 10:05
It is estimated that crime is costing the FMCG industry more than R3 billion* a year. And it's not a South African 'thing' either – the average shrinkage from stores in Western Europe in 2001 amounted to 28,9 billion Euros – that's the total retail turnover of Norway!
By Sid Peimer 23 Jun 2004 13:02
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