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Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

What makes a site a great place to advertise? It's a simple question, with a simple answer. Firstly, there needs to be traffic - and the more the better. Secondly, you need to be assured that the right demographic is seeing your ad...traffic that is ready and able to buy what you are selling. It's like the wings of an airplane. If you have one, but not the other, your campaign won't get off the ground.

By Veruschka Khan 12 Sep 2014 14:00

Mediacore recognises a decade of communication - Mediacore
Mediacore recognises a decade of communication

Recently, Mediacore chose to recognise Joshua Doore and Barnetts furniture retailers for a decade of communication to their respective stores.

By Henry Baldish, Issued by Mediacore 12 Sep 2014 10:17

New retail app developed by local startup Beaconeye
New retail app developed by local startup Beaconeye

A new retail app, Piing, developed by local start up Beaconeye uses iBeacon technology to engage customers directly through their mobile devices, while in-store or nearby, using Bluetooth Smart tech.

12 Sep 2014 10:14

Sid Peimer
How big data can tell if you're pregnant

A young man called Andrew Pole loved data, especially the patterns that would emerge. Some of his research was questionable, such as working out the optimal amount of beer that you would drink to have the confidence to chat up a woman, but not so much that you made a fool of yourself. The experiment was a failure.

By Sid Peimer 10 Sep 2014 07:30