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[Biz Takeouts Podcast] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Podcast] 111: Stretch Experiential Marketing with Mike Silver

On the last Biz Takeouts Marketing and Media Radio show on Thursday, 30 October, show host, Warren Harding was joined in studio by Mike Silver (@stretchmike), founder and Managing Director of Stretch Experiential (@stretchexp).

31 Oct 2014 14:13

The internet has changed our brains: Has your company stayed the same?
The internet has changed our brains: Has your company stayed the same?

The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things. Our minds have become used to toggling between screens, with some purchases better suited to fast data-point shopping experiences and others slow and experiential browsers. Purchase considerations are different. Your decision on what to purchase may very likely be quite different.

By Claire Cobbledick 31 Oct 2014 14:00

ElastiTote: sampling made simple - Pyrotec
ElastiTote: sampling made simple

Free samples are a tried-and-tested marketing tool. In today's challenging economic environment, they are more relevant than ever, with an increasing number of shoppers on the lookout for bargains and freebies.

Issued by Pyrotec 31 Oct 2014 11:40

Mobile and the retail revolution - Millward Brown
Mobile and the retail revolution

Shopping. It used to be simple and straightforward for South African consumers. A shopping spree involved travelling to a store or mall, looking at products, making a decision and then making a purchase. Possibly some time was spent perusing sales material in local newspapers or magazines beforehand, and you might have asked for some input from friends and family about the item to be purchased - the basic process was well established. But the digital revolution has changed the way South Africans shop and a primary example of this is the impact of the mobile phone.

By Jarrod Payne, Issued by Millward Brown 31 Oct 2014 11:09

New app allows customers to endorse favourite brands
New app allows customers to endorse favourite brands

Accolades, a new app from Ovations Group and Thought Faqtory was built to reward engaged customers with specials, loyalty points and convenient mobile payments in retail environments.

30 Oct 2014 10:29

[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 30 October 2014, from 9-10am as show host Warren Harding chats to Mike Silver, MD of Stretch Experiential. [twitterfall]

29 Oct 2014 09:17

Andrew Cook
Six of the worst customer service practices... and how to fix them

Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers.

By Andrew Cook 28 Oct 2014 15:00

Ho ho ho! It's off the shelf we go! - Expanding Branding
Ho ho ho! It's off the shelf we go!

Expanding Branding is offering new and existing clients discounted promoter rates for the end-of-year rush leading up to Christmas, making it really easy and affordable for most brands, even if they have never used promoters before.

Issued by Expanding Branding 28 Oct 2014 14:00