Unless the silly season has hit you early and hit you hard, you're probably aware that global fashion megastore H&M has entered the South African market. The Swedish brand announced itself with an outdoor blitz unlike anything in recent memory owning Jozi's top outdoor sites.
Issued by Guerrilla IMC 27 Nov 2015 09:49
Your friendly neighborhood social media giants seemed to have cracked the code when it comes to advertising. But they've had more misses than hits so far in their efforts to take a slice of our e-commerce shopping dollars - from the Facebook Gifts experiment (discontinued in 2013) to Twitter's flagging #AmazonCart.
By Matt Zajechowsk 26 Nov 2015 07:00
The latest Nielsen Consumer Confidence Index (Q3) shows a varied view for sub-Saharan Africa as despite it having increased by five points in Ghana (99) in the third quarter, it decreased five points in Nigeria (127), the first decline since inception of the CCI in quarter 3 of 2014. Confidence also declined five points in South Africa to 82. In contrast, Kenyan consumers are feeling markedly more optimistic in comparison to the previous quarter as reflected by the five point increase in Kenya's CCI to 117, compared to 112 in Q2 2015.
Issued by Nielsen 24 Nov 2015 09:11
The Ask Afrika Youth Brands Awards, released on 22 November 2015, indicate that the youth market still favours Nokia as the number one brand, with Shoprite second, Mr Price third and Edgars fourth in this year's survey.
24 Nov 2015 08:58