A new study from Juniper Research, 'Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2016-2020', found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.
25 May 2016
Social media often doesn't live up to the hype. But it can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week. What can South African marketers learn from it?
By Sarah Britten 25 May 2016
Africa remains one of the preferred frontiers for investment opportunities and doing business, according to a report released by PwC Africa on Friday, 19 May 2016. Growth and foreign direct investment has continued in Africa amid the recent global economic uncertainty.
23 May 2016