Developers, architects and shopping centres are under increasing pressure, due to the rise of ecommerce, to draw customers back to the physical retail environment. Beyond that, they need to ensure consistent, solid traffic all year round and keep consumers in centres for longer to facilitate greater spending.
7 hours ago
Media24 has released its annual results, which include online fashion store Spree and digital media 24.com recording double-digit growth in the past year. However, the trading profit of R249m was 39% weaker than the previous year.
8 hours ago
Despite the burgeoning global trend towards digital marketing, in-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 22 Jun 2017
Lira, Nhlanhla Nciza and Moneoa have collaborated with Lux to produce the ‘We Are More' song, launched as part of the brand's new campaign.
21 Jun 2017
At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives on basic spreadsheets and stored on mainframe computers. During this time, customer satisfaction was measured in an informal way and based on annual surveys and feedback to front-line retail workers.
Bradley Elliott 21 Jun 2017