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Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom.

By Joseph Neusu 22 May 2015 13:19

African Free Trade Area - new era for Africa
African Free Trade Area - new era for Africa

Negotiations around the establishment of a single free trade area, spanning across 26 nations known as the Tripartite Free Trade Area have been finalised, with the launch expected in May 2015.

20 May 2015 14:38

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA
[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

On the next Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 21 May 2015, from 9-10am, show host Warren Harding looks at iBeacon technology with Digicape.

20 May 2015 10:10

The increasingly relevant role of the flagship
The increasingly relevant role of the flagship

Long live the flagship store! The PSFK Manifesto to 'Reinvent the Store' (Retail Report 2015) affirms that the role of the store has not diminished as a result of the emergence of e-commerce...

By Adrian Morris 19 May 2015 14:00