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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair...

By Bandile Ndzishe 2 days ago

The Russell Hobbs Rush.
Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 2 days ago

De Barros: Weekday marketer, weekend sun worshipper.
#BehindtheSelfie with... Tony de Barros

This week, we find out what's really going on behind the selfie with Tony de Barros, sales and marketing director for Lamelle Research Laboratories, which started in his garage and is now one of the leading skincare companies in SA...

By Leigh Andrews 3 days ago

Mokoena in the Goodbye Malaria store at OR Tambo airport, which features Shweshwe pyjama pants, hats and bowties as well as handmade teddies, bracelets and more...
#Behindtheselfie with... Lebohang Mokoena

This week, we find out what's really going on behind the selfie with Lebohang Mokoena: 28-year-old entrepreneur selected in a 'Dragon's Den-style interview to spearhead Goodbye Malaria's merchandising and fundraising effort at their new pop-up stores at airports, which launched on 23 November...

By Leigh Andrews 30 Nov 2016

Cyber Monday fails to generate excitement, as Black Friday soars
Cyber Monday fails to generate excitement, as Black Friday soars

Despite efforts by retailers to keep the momentum going past the weekend, Cyber Monday fell flat, says CEO of online marketing agency 25AM, Andre Steenekamp...

30 Nov 2016

#BlackFriday sparks social conversations
#BlackFriday sparks social conversations

With South African consumers hyped for #BlackFriday, local e-commerce players and traditional retailers are set to reap the rewards of the global Black Friday sales craze...

25 Nov 2016

'Yule' struggle without solid Christmas sales
'Yule' struggle without solid Christmas sales

Mid-year seems a little early for Christmas planning, but retailers hoping to put the ho-ho-ho back into yuletide sales are well advised to start early...

By Aki Kalliatakis 25 Nov 2016

Why is Friday black after giving thanks?
Why is Friday black after giving thanks?

South Africa and Africa have so many special cultural and commemorative days, so where does 'Black Friday' come from - the African continent?..

By Teresa Jenkins, Issued by Litha Communications 25 Nov 2016

Ted Baker's spy thriller ad hints at next-level retail marketing
Ted Baker's spy thriller ad hints at next-level retail marketing

Executive-produced by Guy Ritchie of British crime thriller Layer Cake fame, British retailer Ted Baker's shoppable film is a riveting game-changer for those in the realm of e-tail...

By Spero Patricios, Issued by Launch Factory 21 Nov 2016

Five steps to an effective omnichannel marketing effort
Five steps to an effective omnichannel marketing effort

One trap that many traditional businesses fall into when figuring out their online presence is failing to optimise their customer experience for both online and offline channels...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

Screengrabs from the respective TVCs.
How Ackermans' latest TVCs celebrate a centenary of customer connection

Agency 99C used real-life Ackermans' customers' views on their relationship to the retail brand over the past 100 years. Here's why the emotive angle works...

By Leigh Andrews 17 Nov 2016

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Deals predictions, stores to watch and business case for SA retailers who adopt US Black Friday

The annual retail price slashing marathon and shopping bonanza - Black Friday - falls on Friday, 25 November this year. Just like in 2014 and 2015, queues are expected to start gathering before store opening times in almost all retail stores...

By Bandile Ndzishe 9 Nov 2016

Stage Audio Works selects EpiserverCommerce to launch new retail brand
Stage Audio Works selects EpiserverCommerce to launch new retail brand

Bluegrass Digital has recently been selected to design and develop a new e-commerce website for the retail brand, MiTech Direct, a leader in professional music, audio, broadcasting, lighting and consumer electronic equipment...

Issued by Bluegrass Digital 8 Nov 2016

Despite digital convenience, customers want personal contact
Despite digital convenience, customers want personal contact

Verint Systems has published a report on a large-scale study of more than 24,000 consumers in 12 countries, including South Africa, that indicates that despite the rise in digital customer service channels and options..

28 Oct 2016

Updates on Pick n Pay Stores, Naspers and more - Win a R20,000 trading account with Sharebox
Updates on Pick n Pay Stores, Naspers and more - Win a R20,000 trading account with Sharebox

Sharebox provides a short summary and update on this week's latest JSE-listed results...

Issued by Analytix BI 21 Oct 2016

#BeyondRetail2016: Readying for retail saturation or a complete revolution?
#BeyondRetail2016: Readying for retail saturation or a complete revolution?

E-commerce is set for more uptake, but traditional retailers need not worry about a loss of overall sales as a result. Here's how they can avoid extinction by keeping ahead of retail trends...

By Leigh Andrews 21 Oct 2016

#BeyondRetail2016: Prepare for self-service and personalised promotions
#BeyondRetail2016: Prepare for self-service and personalised promotions

Two retailers delighted attendees at this year's Beyond Retail event by speaking of what may sound like futuristic plans but in reality is already on offer locally - the self-service checkout and the true power of private label products...

By Leigh Andrews 20 Oct 2016

#BeyondRetail 2016: Lessons from SA's oldest e-commerce company
#BeyondRetail 2016: Lessons from SA's oldest e-commerce company

Netflorist MD Ryan Bacher entertained #BeyondRetail2016 attendees with two of the business hacks that played a role in how they entered the e-commerce realm back in 1999 and how they shifted from being 'internet guys' to real-world retailers...

By Leigh Andrews 18 Oct 2016

#BeyondRetail2016: Dynamics of the SA consumer
#BeyondRetail2016: Dynamics of the SA consumer

We live in a very weird place where a bottle of whisky sells for R600,000 (yes, really) yet the poor try buy a loaf of bread on credit at spaza shops. Maryla Masojada of Trade Intelligence says we need to catch a wake up on the retail realities outside our immediate communities...

By Leigh Andrews 17 Oct 2016

#BeyondRetail2016: Can retail save the SA economy?
#BeyondRetail2016: Can retail save the SA economy?

The question of retail's power to restore SA's economy was addressed by various speakers at the Beyond Retail 2016 event. These are the top outtakes from 'the economist's view' as shared by Dr Azar Jammine of Econometrix...

By Leigh Andrews 14 Oct 2016

The power of new
The power of new

In 2015 Bloomberg ranked South Africa the second "most stressed out" nation in the world, according to the Mail & Guardian. Plus, with the sixth highest number of shopping centres in the world, South African consumers love to shop. But what's the connection between the two?..

By Diana Springer, Issued by M&C Saatchi Abel 14 Oct 2016

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Is it wise for brands to insult black township consumers who are worth R100bn?

The township economy is worth R100bn, while the stokvel industry is estimated to be worth around R70bn. This is according to the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile...

By Bandile Ndzishe 12 Oct 2016

Chris Moerdyk
If you want to be inspired by online retail look at FNB's new app

I was at the launch of FNB's latest app - the 50th upgrade since it launched in 2012 - and in my opinion anyone who wants to succeed at online retail should have a look at this for sheer inspiration...

By Chris Moerdyk, Issued by Chris Moerdyk 11 Oct 2016

Is your website driving away customers?
Is your website driving away customers?

US consumers in particular are very discerning when shopping online, so much of the global ecommerce research stems from there, but it's more than just a 'Western concern'. Here's why African business should take online shopping cart abandonment into account locally and when selling to an international market...

By Leigh Andrews 7 Oct 2016

'Fashion With Compassion' pops up at FCB Africa in Joburg, Cape Town
'Fashion With Compassion' pops up at FCB Africa in Joburg, Cape Town

The Butterfly Box, a pop-up charity shop stocked with new and previously loved designer and top-quality clothing, shoes and accessories at budget prices, debuts in Johannesburg this week...

Issued by FCB Africa 6 Oct 2016

Lucozade SA promises a tasteful summer with new Lucozade Zero launch
Lucozade SA promises a tasteful summer with new Lucozade Zero launch

As a means of addressing the evolving consumer patterns which are anchored by a health/sugar agenda, Lucozade South Africa has announced the launch of its new variant, Lucozade Zero...

Issued by Mode Brand Studio 4 Oct 2016

Facebook launches buy-and-sell 'Marketplace'
Facebook launches buy-and-sell 'Marketplace'

Facebook on Monday launched a new online "Marketplace" allowing members of the huge social network to buy and sell with each other...

4 Oct 2016

A New Earth store
Organic, eco-living store opens in Nigeria

A New Earth is a boutique supermarket that first opened its doors on July 1, 2009, in Beirut, Lebanon and is now in Nigeria...

3 Oct 2016

Launch of the first LOUIS XIII boutique
Launch of the first LOUIS XIII boutique

The world's first LOUIS XIII boutique launched in Beijing on 20 September 2016. The boutique is housed at the seven-storey Beijing SKP luxury mall...

30 Sep 2016

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