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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

By Veruschka Khan 12 Sep 2014 14:00

Mediacore recognises a decade of communication - Mediacore
Mediacore recognises a decade of communication

Recently, Mediacore chose to recognise Joshua Doore and Barnetts furniture retailers for a decade of communication to their respective stores...

By Henry Baldish, Issued by Mediacore 12 Sep 2014 10:17

New retail app developed by local startup Beaconeye
New retail app developed by local startup Beaconeye

A new retail app, Piing, developed by local start up Beaconeye uses iBeacon technology to engage customers directly through their mobile devices, while in-store or nearby, using Bluetooth Smart tech...

12 Sep 2014 10:14

Sid Peimer
How big data can tell if you're pregnant

Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result...

By Sid Peimer 10 Sep 2014 07:30

AVI targets African sales with better distribution
AVI targets African sales with better distribution

Branded consumer products group AVI is targeting a good year for grocery and personal care sales in African countries, after improving its distribution channels in several export markets...

By Nick Hedley 9 Sep 2014 16:01

Distinguishing between transaction value and acquisition utility
Distinguishing between transaction value and acquisition utility

You are on a deserted beach on a hot day. You've been there a while and you are thirsty. A friend of yours has spotted a single place selling beer...

By Rory Sutherland 4 Sep 2014 06:56

How to make your brand stand out in store - TLC Marketing Worldwide
How to make your brand stand out in store

"Differentiate. Don't discount, add value", this was the advice given by Derek Miller, Africa MD of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference...

Issued by TLC Marketing Worldwide 2 Sep 2014 15:06

Honda Bedfordview gets a new look - Tungsten
Honda Bedfordview gets a new look

Tungsten was commissioned by Honda Bedfordview to give the dealership a fresh new look. The team did an exceptional job in installing top class brand specific visuals...

Issued by Tungsten 2 Sep 2014 11:22

The 2014 Sunday Times Top Brands Awards winners announced
The 2014 Sunday Times Top Brands Awards winners announced

South Africa's top brands were announced at The 2014 Sunday Times Top Brands Awards ceremony held in Sandton on Friday 29 August...

1 Sep 2014 08:28

BOFE unlocks three Ps of business ownership
BOFE unlocks three Ps of business ownership

The Business Opportunities & Franchise Expo (BOFE), presented in partnership with Eskom, takes place from 11-14 September 2014 at the Coca-Cola Dome...

28 Aug 2014 11:58

Refreshed Groupon website increases marketplace apps
Refreshed Groupon website increases marketplace apps

As part of its transition from a daily deal website to an online marketplace, Groupon has completely redesigned their South African website, as well as updated versions of its popular iPhone and Android apps...

28 Aug 2014 09:19

Mike Saunders
Retailers! One size does not fit all

We live in the age of individuality. No longer is it popular to be following the norm, and looking like everyone else. Consumers want to stand out and have their...

By Mike Saunders 22 Aug 2014 09:46

Africa supports AGOA continuance, as US trade increases
Africa supports AGOA continuance, as US trade increases

At the 2014 US-Sub Saharan Africa Trade and Economic Cooperation Forum (known as the AGOA Forum), which coincided with President Barack Obama's US-Africa Leaders Summit...

By Charles Brewer 15 Aug 2014 14:59

[Biz Takeouts Podcast] 101: Groupon SA's new CEO and Digital Edge Live
[Biz Takeouts Podcast] 101: Groupon SA's new CEO and Digital Edge Live

Yesterday on the weekly Biz Takeouts Marketing and Media Radio show, show host Warren Harding (@bizWazza) interviewed Emilian Popa, CEO of Groupon SA and Ben Wagner, Head of Native VML. [twitterfall]

15 Aug 2014 11:20

Michael Wood
Managers from developing markets make better global business leaders

"Are you a terrorist or a spy?" I was asked. Intuitively I smiled, maybe I shouldn't have, but I have found a smile can diffuse a situation and honestly I did find the question a little funny...

By Michael Wood, Issued by Aperio 15 Aug 2014 10:35

The Pavilion MDP launch - Bloom Marketing
The Pavilion MDP launch

The Westville Pavillion Shopping Centre owners, Pareto Ltd with Motseng Project Management, have announced ambitious redevelopment plans of the iconic Westville Pavillion which will see an initial R228m investment...

Issued by Bloom Marketing 14 Aug 2014 09:57

Increased sales through omni-channel shopping
Increased sales through omni-channel shopping

Online marketplace, Kaymu.com.ng, defines omni-channel shopping as the simultaneous use of two channels for shopping purposes and describes the necessary coherence between the different channels to...

13 Aug 2014 12:55

[Biz Takeouts Lineup] 101: Groupon SA's new CEO and Digital Edge Live
[Biz Takeouts Lineup] 101: Groupon SA's new CEO and Digital Edge Live

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am as we chat to Groupon SA's new CEO, Emilian Popa as well as Head of Native VML Cape Town, Ben Wagner...

13 Aug 2014 10:54

Michael Wood
To acquire or not to acquire in Africa

While the opportunities in Africa are immense, entrance into the continent and its many markets can be a complex, frustrating and risky proposition...

By Michael Wood, Issued by Aperio 13 Aug 2014 10:33

Research reveals trust gap between brands and consumers
Research reveals trust gap between brands and consumers

The research results show that consumer trust in labels and the accompanying brand is being eroded...

7 Aug 2014 10:49

Motsoeneng: No punishment for 'lie told 19 years ago'
Motsoeneng: No punishment for 'lie told 19 years ago'

NEWSWATCH: SABC board chairperson Ellen Tshabalala says Hlaudi Motsoeneng cannot be punished for 'a lie he told 19 years ago', reports The New Age, and SA retailers won't boycott Israeli...

7 Aug 2014 07:49

Jess Mouneimne
When retail and politics collide: The Israel/Palestine conundrum

South Africa has active Jewish and Muslim communities, so many South Africans find themselves personally invested in Palestine/Gaza - and retailers are being caught in the middle...

By Jess Mouneimne 7 Aug 2014 06:34

Low-cost smartphones could boost e-commerce in SA
Low-cost smartphones could boost e-commerce in SA

Despite the slowing down globally of the growth in smartphone, in South Africa sales are climbing steadily. This continued introduction of low-cost smartphones will not only play a significant role...

5 Aug 2014 14:34

New GAMMA Merchandising FSU launched by Rocket Creative - Rocket Creative
New GAMMA Merchandising FSU launched by Rocket Creative

The Rocket Creative crew has been on a design and development offensive of late. One of their most recent releases is that of an innovative, ultra-lightweight and portable free-standing product merchandising unit named the GAMMA FSU...

Issued by Rocket Creative 31 Jul 2014 12:10

Lack of sales is the top reason small businesses fail
Lack of sales is the top reason small businesses fail

Small businesses can fail for any number of reasons - but, says Brad Sugars, founder of ACTIONCoach, although it seems obvious, topping the list is a lack of sales.

25 Jul 2014 15:33

Linn Products raises the audio bar in South Africa - Lion's Wing
Linn Products raises the audio bar in South Africa

The global leaders in precision-engineered music systems, Linn Products, is making its long-awaited re-entry into South Africa with the announcement that Sphere Custom Design will be its sole distributor...

Issued by Lion's Wing 25 Jul 2014 13:58

Louise Marsland
Encouraging consumers to increase basket size

How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

By Louise Marsland 25 Jul 2014 06:38

Dermalogica employs Moving Tactics for new concept store roll-out - Moving Tactics
Dermalogica employs Moving Tactics for new concept store roll-out

Dermalogica opened its second concept store at the renowned V&A Waterfront in Cape Town in May, and most recently launched its third concept store at Rosebank Mall in Johannesburg...

Issued by Moving Tactics 24 Jul 2014 11:37

Africa's first focused trade fair for furniture, décor and design has launched
Africa's first focused trade fair for furniture, décor and design has launched

On 10 July, the doors seamlessly opened to what promises to continue to be the most important decor, furniture and retail event on the African continent...

Issued by Inspire Trade Exhibition 23 Jul 2014 12:33

[Biz Takeouts Podcast] 98: Fast Company SA, The Lean Startup methodology and Brad Sugars
[Biz Takeouts Podcast] 98: Fast Company SA, The Lean Startup methodology and Brad Sugars

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Brad Sugars, Daniel Marcus and Robbie Stammers. [twitterfall]

18 Jul 2014 11:01

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