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Sensory Intelligence Consulting_

We are unique in that we provide neuroscience and researched methodology to optimise people and space. We consider the lower, intuitive and unconscious part of how the brain works and how it influences our behaviour and performance.

IABC Africa Region

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication.

Biz Takeout's

Episode 129: Marketing on Skype, 100 years of the CocaCola contour bottle and 2 ad agencies

Date: 30 Apr 2015
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ROI and its relationship to price - Kasi Star Brands survey
ROI and its relationship to price - Kasi Star Brands survey

Further results from Ask Africa's recent Kasi Star Brands survey indicate how return on investment (ROI) is calculated in townships and what relationship this has to price...

5 May 2015 08:04

[Biz Takeouts Podcast] 129: A jam-packed show with Skype, Coca-Cola and more
[Biz Takeouts Podcast] 129: A jam-packed show with Skype, Coca-Cola and more

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller, Adelaide and Solomon Potgieter, Sharon Keith and Ian Drummond...

4 May 2015 10:26

More insights from Kasi Star Brands survey
More insights from Kasi Star Brands survey

Ask Afrika's Kasi Star Brands survey, which measure township specific brand usage across 163 categories, reveals the connection between economic hierarchy and alignment to traditional customs...

29 Apr 2015 06:04

Clarion Retail brands Mercedes dealerships - The Clarion Group
Clarion Retail brands Mercedes dealerships

On behalf of Network BBDO, Clarion Retail recently branded both the Mercedes Northcliff and Mercedes Century Motors Carletonville dealerships...

Issued by The Clarion Group 28 Apr 2015 13:42

The Fashionist - International Fashion Fair's second time in South Africa
The Fashionist - International Fashion Fair's second time in South Africa

The comprehensive marketplace for the fashion industry is opening its doors on 21 May in Johannesburg...

Issued by Turkel Fashion Organisation 28 Apr 2015 11:35

Panasonic is set to retake the South African electronics market - 'A Better Life, A Better World' - Hg80
Panasonic is set to retake the South African electronics market - 'A Better Life, A Better World'

Panasonic, one of the leading electronics companies in the world and the largest in Japan, is aiming to become a household name in South Africa once again, with a Panasonic product in every home...

Issued by Hg80 23 Apr 2015 12:06

Performance marketing can generate high returns
Performance marketing can generate high returns

Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence...

22 Apr 2015 13:40

E-commerce in South Africa - Lessons from China - Realmdigital
E-commerce in South Africa - Lessons from China

The year 2014 saw a major shift in consumer behavior and spending habits, and this was reflected in the launch of the biggest IPO yet, that of the Alibaba Group, raising $25bn...

By Warren Fabricius, Issued by Realmdigital 21 Apr 2015 14:27

As e-commerce booms, retailers need solid partners to soar - PayU
As e-commerce booms, retailers need solid partners to soar

South Africa is seeing a notable growth in e-commerce. The role of companies such as PayU is integral to the successful entry and growth of e-commerce retailers in this space...

Issued by PayU 21 Apr 2015 11:50

Chins up for real-world to digital engagement - So Interactive
Chins up for real-world to digital engagement

Great apps are only as great as the in-store engagement they offer, and vice-versa; the in-store experience should drive back to a digital touch point, offering longevity to the overall brand experience....

Issued by So Interactive 16 Apr 2015 12:21

Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37

Clarion Retail brands the adidas stand at #OMTOM2015 - The Clarion Group
Clarion Retail brands the adidas stand at #OMTOM2015

Through Kirmack Design, Clarion Retail was once again afforded the opportunity to brand the adidas stand (for the third year running) at the Old Mutual Two Oceans Marathon exhibition...

Issued by The Clarion Group 13 Apr 2015 10:39

Woolies/Pharrell Williams partnership - Who's with us?
Woolies/Pharrell Williams partnership - Who's with us?

In a first-of its-kind partnership for the South African retailer, Woolworths has announced a strategic collaboration with Pharrell Williams...

10 Apr 2015 08:22

Dry shampoo category drives growth in hair care - ACDOCOSA
Dry shampoo category drives growth in hair care

Leading shopper-centric brand-custodian distributor, ACDOCO South Africa is experiencing rapid growth in its dry-shampoo category range after launching Batiste Dry Shampoo to the South African market..

Issued by ACDOCOSA 8 Apr 2015 11:09

Moving Tactics South Africa launches Retail Analytics division - Moving Tactics
Moving Tactics South Africa launches Retail Analytics division

Moving Tactics has recently launched Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments to increase footfall and basket size for retailers...

Issued by Moving Tactics 2 Apr 2015 12:31

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

Bringing quality manufacturing home with HOM
Bringing quality manufacturing home with HOM

Does the phrase, "Shirts made in Salt River, Cape Town will be worn in New York," sound a little ambitious? It shouldn't, as the recent House of Monatic-Stenströms partnership means good things for the local manufacturing industry...

By Leigh Andrews 31 Mar 2015 08:00

Why global retail success means going very local
Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Françoise Henderson 30 Mar 2015 11:28

[TrendTalk] Would your consumers eat bugs?
[TrendTalk] Would your consumers eat bugs?

Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to also know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs...

By Louise Marsland 27 Mar 2015 12:41

How to capture the omni-channel consumer - ITWeb
How to capture the omni-channel consumer

What are the challenges and opportunities of omni-channel retail in SA? Jessica Knight of UCS Solutions will explore this question in her talk at the ITWeb Digital Economy Summit 2015 in Johannesburg on 21 April...

Issued by ITWeb 27 Mar 2015 12:20

Castle Lite sends out cold blast refreshment
Castle Lite sends out cold blast refreshment

Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa...

26 Mar 2015 11:19

South Africa's no. 1 township brand revealed
South Africa's no. 1 township brand revealed

Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first...

26 Mar 2015 09:10

Kim Gentle
Is our online shopping on the ball?

In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology...

By Kim Gentle, Issued by Grey 24 Mar 2015 10:05

Evolving from multi-channel to true omni-channel experiences
Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy...

By Lynette Hundermark 16 Mar 2015 15:04

One Digital Media - audio service - One Digital Media
One Digital Media - audio service

One Digital Media (ODM), one of the largest digital signage solutions providers in Africa with over 75 digital communication networks reaching over 2,100 locations, has updated its in-store audio solution...

Issued by One Digital Media 16 Mar 2015 13:00

Nigeria among 20 fastest growing economies
Nigeria among 20 fastest growing economies

According to latest survey released by New York based financial newswire service, Bloomberg, Africa's largest economy Nigeria has been ranked among 20 fastest growing economies in the world...

16 Mar 2015 10:19

Demographics and their role in consumer behaviour
Demographics and their role in consumer behaviour

Customers influence generally comes from a series of issues when making purchasing decisions. This is true across the globe, and as such, the sub-Saharan Africa consumer is no different...

11 Mar 2015 16:12

Do once customer-driven companies need to lose their customer focus?
Do once customer-driven companies need to lose their customer focus?

Looking at all companies, at some stage in their history they were fantastic with customers - and then lost their way. We need to question whether the pressure to produce profit is so forceful...

By Aki Kalliatakis 11 Mar 2015 15:11

Make your on-pack information count - Pyrotec
Make your on-pack information count

In today's information-saturated FMCG environment, consumers are making better-educated purchase decisions than ever before. This is especially true when it comes to health- and wellness-related issues...

Issued by Pyrotec 10 Mar 2015 14:25

E-commerce is the economy of Africa
E-commerce is the economy of Africa

Africa is the world's second largest and second most populated continent. Currently experiencing a digital revolution, it has become a major attraction for many new businesses...

10 Mar 2015 11:12

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