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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

African Free Trade Area - new era for Africa
African Free Trade Area - new era for Africa

Negotiations around the establishment of a single free trade area, spanning across 26 nations known as the Tripartite Free Trade Area have been finalised, with the launch expected in May 2015...

20 May 2015 14:38

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA
[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 21 May 2015, from 9-10am, as show host Warren Harding chats to Daniel Gross, Gerhard de Kock and Jacqui Maroun...

20 May 2015 10:10

The increasingly relevant role of the flagship
The increasingly relevant role of the flagship

Long live the flagship store! The PSFK Manifesto to 'Reinvent the Store' (Retail Report 2015) affirms that the role of the store has not diminished as a result of the emergence of e-commerce...

By Adrian Morris 19 May 2015 14:00

[TrendTalk] The retail experience trend
[TrendTalk] The retail experience trend

Shopping trends herald the return of the 'mall rat' and more interactive retail shopping experiences to revitalise the tired mall shopping environment...

By Louise Marsland 15 May 2015 09:43

Aki Kalliatakis
The big new risk for business... being KFC'd on social media

Getting a 'roasting' from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be 'KFC'd'...

By Aki Kalliatakis 15 May 2015 07:30

Back to their roots
Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

[Biz Takeouts Lineup] 131: The Pendoring Ad Awards campaign
[Biz Takeouts Lineup] 131: The Pendoring Ad Awards campaign

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 14 May 2015, from 9-10am, as show host Warren Harding chats to Tiaan Ras...

13 May 2015 10:36

Busting six myths about customer care
Busting six myths about customer care

Proper customer service is often left behind and is only handled when a "customer issue" arises. It is important to recognise that excellent customer service is a key element when building a brand...

12 May 2015 15:18

Generation Next provides insight on SA's 'coolest' brands
Generation Next provides insight on SA's 'coolest' brands

At the recent Sunday Times Generation Next Survey Awards, the youth of South Africa voted for its 'coolest brands'. The big winner of the awards night was Nike...

12 May 2015 08:58

Botswana's Choppies to list on JSE
Botswana's Choppies to list on JSE

The JSE will get another African boost when Botswana grocery retailer Choppies Enterprises lists on the main board at the end of this month...

By Sikonathi Mantshantsha 7 May 2015 16:43

[Biz Takeouts Podcast] 130: This is Me, EFC Africa and Zwipit
[Biz Takeouts Podcast] 130: This is Me, EFC Africa and Zwipit

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Cairo Howarth, Keiren Jacobson, Mark Chirnside and Felix Martins...

7 May 2015 13:52

Africa, the final frontier... in luxury
Africa, the final frontier... in luxury

Hennessy is celebrating its 250th anniversary this year with a rapidly growing market in Africa, built on its understanding that the only possible way to be successful in Africa was to adopt and adapt to the tradition of the continent...

6 May 2015 10:23

ROI and its relationship to price - Kasi Star Brands survey
ROI and its relationship to price - Kasi Star Brands survey

Further results from Ask Africa's recent Kasi Star Brands survey indicate how return on investment (ROI) is calculated in townships and what relationship this has to price...

5 May 2015 08:04

[Biz Takeouts Podcast] 129: A jam-packed show with Skype, Coca-Cola and more
[Biz Takeouts Podcast] 129: A jam-packed show with Skype, Coca-Cola and more

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller, Adelaide and Solomon Potgieter, Sharon Keith and Ian Drummond...

4 May 2015 10:26

More insights from Kasi Star Brands survey
More insights from Kasi Star Brands survey

Ask Afrika's Kasi Star Brands survey, which measure township specific brand usage across 163 categories, reveals the connection between economic hierarchy and alignment to traditional customs...

29 Apr 2015 06:04

Clarion Retail brands Mercedes dealerships - The Clarion Group
Clarion Retail brands Mercedes dealerships

On behalf of Network BBDO, Clarion Retail recently branded both the Mercedes Northcliff and Mercedes Century Motors Carletonville dealerships...

Issued by The Clarion Group 28 Apr 2015 13:42

The Fashionist - International Fashion Fair's second time in South Africa
The Fashionist - International Fashion Fair's second time in South Africa

The comprehensive marketplace for the fashion industry is opening its doors on 21 May in Johannesburg...

Issued by Turkel Fashion Organisation 28 Apr 2015 11:35

Panasonic is set to retake the South African electronics market - 'A Better Life, A Better World' - Hg80
Panasonic is set to retake the South African electronics market - 'A Better Life, A Better World'

Panasonic, one of the leading electronics companies in the world and the largest in Japan, is aiming to become a household name in South Africa once again, with a Panasonic product in every home...

Issued by Hg80 23 Apr 2015 12:06

Performance marketing can generate high returns
Performance marketing can generate high returns

Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence...

22 Apr 2015 13:40

E-commerce in South Africa - Lessons from China - Realmdigital
E-commerce in South Africa - Lessons from China

The year 2014 saw a major shift in consumer behavior and spending habits, and this was reflected in the launch of the biggest IPO yet, that of the Alibaba Group, raising $25bn...

By Warren Fabricius, Issued by Realmdigital 21 Apr 2015 14:27

As e-commerce booms, retailers need solid partners to soar - PayU
As e-commerce booms, retailers need solid partners to soar

South Africa is seeing a notable growth in e-commerce. The role of companies such as PayU is integral to the successful entry and growth of e-commerce retailers in this space...

Issued by PayU 21 Apr 2015 11:50

Chins up for real-world to digital engagement - So Interactive
Chins up for real-world to digital engagement

Great apps are only as great as the in-store engagement they offer, and vice-versa; the in-store experience should drive back to a digital touch point, offering longevity to the overall brand experience....

Issued by So Interactive 16 Apr 2015 12:21

Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37

Clarion Retail brands the adidas stand at #OMTOM2015 - The Clarion Group
Clarion Retail brands the adidas stand at #OMTOM2015

Through Kirmack Design, Clarion Retail was once again afforded the opportunity to brand the adidas stand (for the third year running) at the Old Mutual Two Oceans Marathon exhibition...

Issued by The Clarion Group 13 Apr 2015 10:39

Woolies/Pharrell Williams partnership - Who's with us?
Woolies/Pharrell Williams partnership - Who's with us?

In a first-of its-kind partnership for the South African retailer, Woolworths has announced a strategic collaboration with Pharrell Williams...

10 Apr 2015 08:22

Dry shampoo category drives growth in hair care - ACDOCOSA
Dry shampoo category drives growth in hair care

Leading shopper-centric brand-custodian distributor, ACDOCO South Africa is experiencing rapid growth in its dry-shampoo category range after launching Batiste Dry Shampoo to the South African market..

Issued by ACDOCOSA 8 Apr 2015 11:09

Moving Tactics South Africa launches Retail Analytics division - Moving Tactics
Moving Tactics South Africa launches Retail Analytics division

Moving Tactics has recently launched Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments to increase footfall and basket size for retailers...

Issued by Moving Tactics 2 Apr 2015 12:31

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

Bringing quality manufacturing home with HOM
Bringing quality manufacturing home with HOM

Does the phrase, "Shirts made in Salt River, Cape Town will be worn in New York," sound a little ambitious? It shouldn't, as the recent House of Monatic-Stenströms partnership means good things for the local manufacturing industry...

By Leigh Andrews 31 Mar 2015 08:00

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