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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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#Bookmarks2017: Digital download with... Spree
#Bookmarks2017: Digital download with... Spree

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Spree's marketing manager, Kim Hawkins...

By Leigh Andrews 1 day ago

#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 2 days ago

Free Wi-Fi brings marketing returns for retailers
Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue...

By Prashil Gareeb 24 Mar 2017

Raphaely and Foulkes.
Breaking through brand clutter with Nomu

This #BrandManagerMonth, we find out what's new with Nomu, the original SA food and lifestyle concept inspiring creative kitchens across the land, from director Paul Raphaely...

By Leigh Andrews 24 Mar 2017

The Fairnet stand featured a large LED screen and real fish tanks as counters.
Exquisite exhibits: The latest design trends from EuroShop 2017

Discover the design trends that are being used in exhibition displays around the world.

By Pippa Naudé for Scan Display 24 Mar 2017

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 24 Mar 2017

Oreo Dunk Challenge launches in South Africa
Oreo Dunk Challenge launches in South Africa

The Oreo Dunk Challenge has launched in South Africa, offering one South African the chance to win a VIP Dunking Experience for two worth R150,000...

22 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

By Lauren Hartzenberg 17 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch
Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017
Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)...

Issued by Gawk 15 Mar 2017

Nine ways retail kiosks can boost revenue and build buzz for your brand
Nine ways retail kiosks can boost revenue and build buzz for your brand

Today, running any retail business is a challenge, and while branding strategies have certainly evolved over the years, two things that haven't changed are competition and brand awareness...

Issued by Scan Display 13 Mar 2017

Saint Laurent ordered to remove 'degrading' posters
Saint Laurent ordered to remove 'degrading' posters

France's advertising regulator has ordered fashion house Saint Laurent to remove posters of extremely thin models in "degrading" poses...

9 Mar 2017

Fury over 'degrading' Saint Laurent ad campaign
Fury over 'degrading' Saint Laurent ad campaign

A new publicity campaign featuring painfully thin models in "degrading" poses for the French fashion house Yves Saint Laurent sparked outrage on Monday...

7 Mar 2017

What's drawing South African consumers to premium products?
What's drawing South African consumers to premium products?

The latest Nielsen Global Premiumisation Survey indicates that 92% of South Africans are willing to pay an above-average price for products...

7 Mar 2017

Image by 123RF
MasterCard assists 1.1 million African smallholder farmers

The MasterCard Foundation has committed a total of $38.3 million for programmes to improve productivity and market access for farmers in 11 African countries...

7 Mar 2017

(c) Jan Mikš -
The consequences of this week's Amazon outage

On Tuesday, 28 February at 11:53am PST Amazon's S3 web-based storage service went down across the US-EAST-1 region, a four-hour outage causing major issues for millions of AWS users across the US...

3 Mar 2017

Raphaely assisting in the most important job at the office – taste testing!
#BehindtheSelfie with... Paul Raphaely

This week, we find out what's really going on behind the selfie with technophobe – yes, really – Paul Raphaely, director at NOMU...

By Leigh Andrews 1 Mar 2017

Top business sites in South Africa - January 2017
Top business sites in South Africa - January 2017

South African Minister of Finance Pravin Gordhan delivered the South African National Budget Speech for 2017 this week. This event attracts plenty of press and advertiser involvement annually, so here are the top business sites in South Africa for last month...

1 Mar 2017

Primi introduces interactive mobile game
Primi introduces interactive mobile game

Primi has introduced an interactive mobile device game making use of an innovative one-click engagement platform. Collaborating with Smirnoff...

27 Feb 2017

South Africa's Product of the Year winners revealed
South Africa's Product of the Year winners revealed

South Africa's best products, recognised through a market-leading independent consumer survey, were announced at the Product of the Year gala event...

27 Feb 2017

#eComConfex: A crash course in cross-border e-commerce
#eComConfex: A crash course in cross-border e-commerce

As the CEO of the continent's largest online shopping platform, Nigeria-born Chris Folayan knows a thing or two about creating online experiences...

By Lauren Hartzenberg 27 Feb 2017

Azzaro campaign lets shoppers Shazam a fragrance
Azzaro campaign lets shoppers Shazam a fragrance

Popular music recognition app Shazam and fashion and fragrance brand Azzaro announced last week the South African launch of ‘Wanted', a new fragrance for men...

20 Feb 2017

Direct selling succeeds through personal touch, stringent codes
Direct selling succeeds through personal touch, stringent codes

According to the Direct Selling Association of South Africa, this succesful sector provides jobs for 1.1 million independent business owners, which is increasing by over 13% annually...

17 Feb 2017

The Style Group innovates with modern social media commerce
The Style Group innovates with modern social media commerce

Nigerian contemporary lifestyle retail group, The Style Group is offering fashion, accessories and design services via modern social media commerce. In the booming social media and e-commerce market of Nigeria, its model is a hit and is reaching thousands of Nigerians eager to shop online.

17 Feb 2017

Local creatives lace up in Puma's Run the Streets campaign
Local creatives lace up in Puma's Run the Streets campaign

Puma's Run The Streets campaign gets a local twist with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba, and Puma's own Rolo Rozay...

15 Feb 2017

Pernod Ricard posts positive South African results
Pernod Ricard posts positive South African results

Pernod Ricard has announced its first-half earnings, reporting high single digit volume growth for the first six months in South Africa...

13 Feb 2017

Ambiente: Feedback from Frankfurt
Ambiente: Feedback from Frankfurt

Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

By Dave Nemeth 13 Feb 2017

Effectiveness in the Digital Age report indicates renewed focus on reach will drive sales
Effectiveness in the Digital Age report indicates renewed focus on reach will drive sales

Warc has released its trend report Effectiveness in the Digital Age, indicating that marketing effectiveness in the digital age requires striking the right balance between close targeting and mass reach...

10 Feb 2017

New Month of Love campaign for Nic Harry Socks
New Month of Love campaign for Nic Harry Socks

Cape Town retail entrepreneur, Nic Haralambous, is encouraging everyone to make Valentine's Day extend to a month of love, highlighting tolerance...

10 Feb 2017

Pinterest is a virtual bulletin board platform, with users decorating their boards with pictures showcasing interests in a variety of areas, including food, fashion and travel ()
Pinterest lets phones spy eye-catching items

SAN FRANCISCO - Pinterest on Wednesday infused more machine smarts into its online bulletin boards, pushing harder into e-commerce by enabling people to use smartphones to identify products they might wish to pursue...

9 Feb 2017

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