BizTrends 2018

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Five things consumers are looking for from your brand in 2018
Five things consumers are looking for from your brand in 2018

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond...

Issued by IGI 22 hours ago

(c) Stefan Holm -
H&M 'racist' ad adds to company's woes

STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

2 days ago

#BizTrends2018: What is shaping grocery retail in South Africa - Part 1
#BizTrends2018: What is shaping grocery retail in South Africa - Part 1

In this two-part report, Trade Intelligence reveals the drivers and trends shaping grocery retail in South Africa in the short to medium term...

By Maryla Masojada 11 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...

By Lindy Lee 11 Jan 2018

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

By Rachel Thompson 10 Jan 2018

'I have H&M clothes I'm going to burn'
'I have H&M clothes I'm going to burn'

Some of SA's most famous faces have expressed outrage over international clothing brand H&M's latest advert showing a little black boy wearing a "coolest monkey in the jungle" hoodie...

By Kyle Zeeman 10 Jan 2018

H&M removes 'black boy' ad after racism accusation
H&M removes 'black boy' ad after racism accusation

Swedish clothing giant Hennes and Mauritz on Monday apologised and removed an advertisement of a black child after the company was accused of being racist...

9 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design
#BizTrends2018: The call for authentic, experiential retail design

In today's dynamic business environment, we should be seeking to understand the trends impacting a broader range of industries, regardless of the business sector we're in...

By Lauren Hartzenberg 8 Jan 2018

More businesses are trying mobile apps to lure and keep consumers
More businesses are trying mobile apps to lure and keep consumers

Intense retail competition has led old standbys, such as Sears, to close dozens of stores. Walmart is venturing online more. And Amazon is expanding offline...

By Venkatesh Shankar and Unnati Narang 4 Jan 2018

Keeping it in the family: Alfred Cointreau on preserving brand legacy
Keeping it in the family: Alfred Cointreau on preserving brand legacy

As one of the oldest orange-flavoured liqueurs in the world, the Cointreau brand has a lot of history behind it...

By Lauren Hartzenberg 2 Jan 2018

Enabling innovation: Lessons from Crystal Pepsi
Enabling innovation: Lessons from Crystal Pepsi

We tend to think that innovation is driven by new discoveries or advances in technology. Yet the problem with new products is often not an engineering challenge, but a psychological one...

By Kyle Murray 28 Dec 2017

Image credit: picjumbo.com via .
Leveraging digital platforms for the greater good - beyond the 12 days of Christmas

Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the festive season...

By Deseré Orrill 25 Dec 2017

Image credit: gstockstudio -
Shopping with tweens

Maria Berrios-Carter writes about what she thinks is a golden marketing opportunity that businesses can implement to target parents shopping with tweens...

By Maria Berrios-Carter 22 Dec 2017

Image credit: Brandlove.
Do you talk about great CX or do you do great CX?

Mareli Smit writes about how we should stop dreaming about great CX and start doing great CX...

By Mareli Smit 21 Dec 2017

Retailers turn to digital innovation to enrich customer experience
Retailers turn to digital innovation to enrich customer experience

As the holiday shopping rush gets into full swing, South African retailers are increasingly looking to technology that they can use to improve their operations...

By Chantel Troskie 19 Dec 2017

Image credit: Kaboompics // Karolina via .
Using Facebook to generate leads/sales

Bogosi Motshegwa writes about how you can use Facebook to generate leads or sales...

By Bogosi Motshegwa 19 Dec 2017

Was Black Friday 2017 a win for SA retailers?
Was Black Friday 2017 a win for SA retailers?

Retailers and consumers, door deals and online marketing, geo-tracking, real-time parking deals and refreshments for physical shoppers. Black Friday has evolved into a complex sales phenomenon...

By Jainita Khatri 15 Dec 2017

Burger King wishes McDonald's a flame-grilled festive season
Burger King wishes McDonald's a flame-grilled festive season

Burger Kings across the world settled into the festive spirit by 'gifting' its main competitor, McDonald's, with gas braais to flame-grill their burgers...

14 Dec 2017

KRiemer via
Wines and their labels: Crafting narratives that speak to us

If wine brands want to signify their differences and tell a story, be it real or fictional, about their product, they do so primarily through label design...

By Franck Celhay 14 Dec 2017

Naspers makes cutting its stock's discount a priority
Naspers makes cutting its stock's discount a priority

Naspers was taking measures to reduce its stock's significant discount to fair value, largely the result of capital outflows from SA, CEO Bob van Dijk told investors in New York on Tuesday...

By Nick Hedley 13 Dec 2017

Nigerian startup Touchabl launches picture-searching app
Nigerian startup Touchabl launches picture-searching app

Port Harcourt-based startup Touchabl has launched its app, which uses artificial intelligence (AI) to enable people search and shop for items in any picture just by touching it...

12 Dec 2017

Changing face of retail presents opportunity for the wine trade
Changing face of retail presents opportunity for the wine trade

Embrace the chaos brought by the mobile phone-fueled digital age and look to Portugal for a road map to success in the USA...

8 Dec 2017

Less than 30% of Africa's e-commerce startups profitable
Less than 30% of Africa's e-commerce startups profitable

Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties...

By Gabriella Mulligan 8 Dec 2017

SA shoppers' penchant for healthy, organic food an opportunity for brands
SA shoppers' penchant for healthy, organic food an opportunity for brands

According to a new report released by big data and predictive analytics provider IRI, South African shoppers buy more healthy and organic food than their European counterparts...

5 Dec 2017

#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign...

By Lauren Hartzenberg 4 Dec 2017

'Weather-sensitive' products: adjusting price and promotions to increase sales
'Weather-sensitive' products: adjusting price and promotions to increase sales

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen...

By Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

Top tips for a rocking online festive retail campaign
Top tips for a rocking online festive retail campaign

When it comes to drawing people into their stores this festive season, retailers may face increased competition, but they also have a wider array of tools...

By Linah Maigurira 30 Nov 2017

Africa's rebound demands bolder strategies than ever before
Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Tiger eyes Africa expansion
Tiger eyes Africa expansion

Tiger Brands was looking for acquisitions outside SA and would place more emphasis on due diligence than in the past, management said on Monday...

29 Nov 2017

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