Velocity Afrika is a dedicated division focused on the producing and directing of commercials within the African continent.
Focusing on the needs of a time poor and highly mobile generation, our goal is to deliver interactive and memorable communications for our clients which, delivered straight to the pocket, can be measured and which deliver fantastic and proven ROI.
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
Last week on the Biz Takeouts show we looked at alternative funding solutions for SMME companies, and also found out more about the upcoming event, Bright Talks. If you missed the show, listen to the podcast which is now available. [twitterfall]
25 Nov 2013 12:53
It's almost the end of 2013 and you know you need the well-deserved December break, but now is not the time to let your mobile ads go on holiday too.
By Ferdie Bester 25 Nov 2013 07:41
It is with great sadness that the world commemorates the life and passing of a great man. Nelson Rolihlahla Mandela, anti-apartheid revolutionary, former President of South Africa and global icon of peace passed away on Thursday, 5 December, at the age of 95.
Issued by Rentokil Initial 6 Dec 2013 11:57
The Rocket Creative team was recently entrusted by Philips Consumer Lifestyle South Africa to uplift the company's in-store product exposure and enhance their brand presence via aesthetically fresh FSU's.
Issued by Rocket Creative 2 Dec 2013 17:26
For the first time ever, Style36.co.za together with 5Rooms.com are launching Cyber Monday. Known as one of the biggest online shopping days of the year in the US, Cyber Monday will feature thousands of top items discounted at up to 80% off for 24 hours only.
Issued by Africa Internet Accelerator 2 Dec 2013 12:13
There is some good in this concept of analysing big data, but based on various experiences with large organisations, it is difficult to see much usefulness in this concept.
By Aki Kalliatakis 2 Dec 2013 10:13
One of the reasons that behavioural economics have become so widely influential is that they are a lot more colourful, intriguing and, let's face it, fun than the neo-classical approach to economics that largely dominates our world.
Issued by TNS South Africa 29 Nov 2013 11:43
South African consumers, business and all levels of government have been urged to reconsider procurement channels to support local product and services providers through an integrated campaign developed by The Volcano Group, in association with client, The Manufacturing Circle.
Issued by Volcano 29 Nov 2013 09:02
An unauthorised digital poster using a remarkably similar visual identity as Nando's has been released into the wild by Fando's, which possibly stands for fans of Nando's.
29 Nov 2013 05:58
TNS's global database of retail and shopper studies shows a clear correlation between shoppers' satisfaction and the amount that they spend. At a time when brands and retailers face a shared growth challenge, the value of this insight is greater than ever.
Issued by TNS South Africa 27 Nov 2013 09:18
Private label brands are no longer a cheap alternative to the FMCG category, they have evolved into exclusive trusted brands that retailers have created, which keep consumers returning to their stores.
Issued by Aperio 25 Nov 2013 09:20
iGlass, a creative template that turns a standard storefront window into a touchscreen where consumers can buy products, get quotes, browse catalogues or brochures and view and be alerted to product information.
23 Nov 2013 10:18
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