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In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 3 days ago

Local divas launch Lux We Are More campaign

Lira, Nhlanhla Nciza and Moneoa have collaborated with Lux to produce the ‘We Are More' song, launched as part of its new campaign...

21 Jun 2017

How retailers can use social CRM to create meaningful engagement

At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives...

By Bradley Elliott 21 Jun 2017

Unilever's relaunched rewards programme offers discounts...and data

Unilever South Africa has relaunched its Unilever Deals with a new name, social media support and Vodacom as a strategic partner...

15 Jun 2017

Father's Day spend on par with Mother's Day: survey

According to a survey by dunnhumby, 57% of respondents said they spend the same amount for Father's Day as they do on Mother's Day...

14 Jun 2017

The rise of malls and mall advertising

The mall industry is expanding and with it the ability for brands to reach consumers in this environment. John Faia, GM of Mall Ads outlines the growth of the industry and how it provides more opportunities for brands...

Issued by Provantage Media Group 9 Jun 2017

Adventurous filmographers can enter Cape Union Mart Adventure Film Challenge

The annual Cape Union Mart Adventure Film Challenge is open for entries of 5-minutes short films highlighting outdoor passions...

2 Jun 2017

Digital Signage Summit Europe 2017 introduces DooH, Smart Cities, retail applications

The Digital Signage Summit Europe (DSS Europe) takes place at the Internationales Congress Center München on 5-6 July in Munich...

2 Jun 2017

How ready are you to turn on your brand's packaging?

As the world is getting smarter, so is packaging. Exciting technologies, such as augmented reality (AR), enable even a humble box to entertain or inform the consumer in ways that are both magical and pragmatic...

Issued by Stratcom 26 May 2017

Putting people at the centre of multi-buy promotions

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth...

By Lauren Hartzenberg 25 May 2017

Shopper marketing: Creating an in-store shopper experience to push that sale

Product and price are by no means the only players when it comes to pushing sales in-store - presentation plays a most pivotal part!...

Issued by Gawk 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

Samra2017: Telling FMCG stories without getting stuck on the product shot

Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers...

By Leigh Andrews 19 May 2017

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International

Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

2 days ago

Red Bull Music Academy opens for applications for 2018

Music makers from all over the world are invited to apply for the 20th Red Bull Music Academy 2018 being held in Berlin from Friday, 8 September to Thursday, 12 October 2018. Applications close on Monday, 4 September 2017.

3 days ago

One Club Young Guns 15 jury selected

The One Club for Creativity, formed by last year's merger of the Art Directors Club and The One Club has announced the jury members for the Young Guns (YG) 15 programme, celebrating international creative professionals age 30 and younger. About half of the jury consists of past YG winners.

3 days ago

South African designers showcase their wares in Paris

Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.

3 days ago

Publicis Groupe shifts spend on award shows, other events to AI initiative

#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.

By Jessica Tennant 21 Jun 2017

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