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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Panasonic is set to retake the South African electronics market - 'A Better Life, A Better World'

Panasonic, one of the leading electronics companies in the world and the largest in Japan, is aiming to become a household name in South Africa once again, with a Panasonic product in every home...

Issued by Hg80 23 Apr 2015 12:06

Performance marketing can generate high returns

Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence...

22 Apr 2015 13:40

E-commerce in South Africa - Lessons from China

The year 2014 saw a major shift in consumer behavior and spending habits, and this was reflected in the launch of the biggest IPO yet, that of the Alibaba Group, raising $25bn...

By Warren Fabricius, Issued by Realmdigital 21 Apr 2015 14:27

As e-commerce booms, retailers need solid partners to soar

South Africa is seeing a notable growth in e-commerce. The role of companies such as PayU is integral to the successful entry and growth of e-commerce retailers in this space...

Issued by PayU 21 Apr 2015 11:50

Chins up for real-world to digital engagement

Great apps are only as great as the in-store engagement they offer, and vice-versa; the in-store experience should drive back to a digital touch point, offering longevity to the overall brand experience....

Issued by So Interactive 16 Apr 2015 12:21

The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37

Clarion Retail brands the adidas stand at #OMTOM2015

Through Kirmack Design, Clarion Retail was once again afforded the opportunity to brand the adidas stand (for the third year running) at the Old Mutual Two Oceans Marathon exhibition...

Issued by The Clarion Group 13 Apr 2015 10:39

Woolies/Pharrell Williams partnership - Who's with us?

In a first-of its-kind partnership for the South African retailer, Woolworths has announced a strategic collaboration with Pharrell Williams...

10 Apr 2015 08:22

Dry shampoo category drives growth in hair care

Leading shopper-centric brand-custodian distributor, ACDOCO South Africa is experiencing rapid growth in its dry-shampoo category range after launching Batiste Dry Shampoo to the South African market..

Issued by ACDOCOSA 8 Apr 2015 11:09

Moving Tactics South Africa launches Retail Analytics division

Moving Tactics has recently launched Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments to increase footfall and basket size for retailers...

Issued by Moving Tactics 2 Apr 2015 12:31

Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

Bringing quality manufacturing home with HOM

Does the phrase, "Shirts made in Salt River, Cape Town will be worn in New York," sound a little ambitious? It shouldn't, as the recent House of Monatic-Stenströms partnership means good things for the local manufacturing industry...

By Leigh Andrews 31 Mar 2015 08:00

Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Françoise Henderson 30 Mar 2015 11:28

[TrendTalk] Would your consumers eat bugs?

Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to also know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs...

By Louise Marsland 27 Mar 2015 12:41

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