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Episode 133: VMA Group expansion, Exceptional Customer Experience and RayBan #campaign4change

Date: 29 May 2015
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Seems everyone agrees ads are not the drinking and smoking culprits

Last week, Government published its National Liquor Policy in an effort to curb the horrendous alcohol abuse in South Africa. The new regulations make sense, although some are overly complicated...

By Chris Moerdyk 28 May 2015 13:11

Is SA's 'low-carb' hype starving carb sales?

Amidst a backdrop of fiercely polarised opinions, it appears to be the burgeoning throng of ardent 'Banting' disciples that are eclipsing the minority of sceptical naysayers who dare to question the diet...

Issued by Insight Survey 27 May 2015 12:12

[Biz Takeouts Lineup] 133: VMA Group, marketing to millennials and #campaign4change

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 28 May 2015, from 9-10am, as show host Warren Harding chats to Daniel Munslow, Danielle Jaffit and Thera Van't Hof...

27 May 2015 11:52

A fresh take on the loyalty program - giving South African consumers something they really value

Retailers have found a new way to create positive relationships with their customers by giving them something valuable in exchange for their loyalty - free talk time with family and friends...

Issued by JustPalm 25 May 2015 10:42

Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

African Free Trade Area - new era for Africa

Negotiations around the establishment of a single free trade area, spanning across 26 nations known as the Tripartite Free Trade Area have been finalised, with the launch expected in May 2015...

20 May 2015 14:38

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 21 May 2015, from 9-10am, as show host Warren Harding chats to Daniel Gross, Gerhard de Kock and Jacqui Maroun...

20 May 2015 10:10

The increasingly relevant role of the flagship

Long live the flagship store! The PSFK Manifesto to 'Reinvent the Store' (Retail Report 2015) affirms that the role of the store has not diminished as a result of the emergence of e-commerce...

By Adrian Morris 19 May 2015 14:00

[TrendTalk] The retail experience trend

Shopping trends herald the return of the 'mall rat' and more interactive retail shopping experiences to revitalise the tired mall shopping environment...

By Louise Marsland 15 May 2015 09:43

The big new risk for business... being KFC'd on social media

Getting a 'roasting' from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be 'KFC'd'...

By Aki Kalliatakis 15 May 2015 07:30

Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

[Biz Takeouts Lineup] 131: The Pendoring Ad Awards campaign

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 14 May 2015, from 9-10am, as show host Warren Harding chats to Tiaan Ras...

13 May 2015 10:36

Busting six myths about customer care

Proper customer service is often left behind and is only handled when a "customer issue" arises. It is important to recognise that excellent customer service is a key element when building a brand...

12 May 2015 15:18

Generation Next provides insight on SA's 'coolest' brands

At the recent Sunday Times Generation Next Survey Awards, the youth of South Africa voted for its 'coolest brands'. The big winner of the awards night was Nike...

12 May 2015 08:58

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