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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Scottish Leader teams up with Dennis Chuene in #NewPerspective video

Scottish Leader recently joined forces with South African designer, Dennis Chuene to produce a video that demonstrates what the popular blended Scotch whisky...

7 hours ago

#Bookmarks2017: Digital download with... Spree

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Spree's marketing manager, Kim Hawkins...

By Leigh Andrews 3 days ago

#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 3 days ago

Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue...

By Prashil Gareeb 24 Mar 2017

Breaking through brand clutter with Nomu

This #BrandManagerMonth, we find out what's new with Nomu, the original SA food and lifestyle concept inspiring creative kitchens across the land, from director Paul Raphaely...

By Leigh Andrews 24 Mar 2017

Exquisite exhibits: The latest design trends from EuroShop 2017

Discover the design trends that are being used in exhibition displays around the world.

By Pippa Naudé for Scan Display 24 Mar 2017

#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 24 Mar 2017

Oreo Dunk Challenge launches in South Africa

The Oreo Dunk Challenge has launched in South Africa, offering one South African the chance to win a VIP Dunking Experience for two worth R150,000...

22 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

By Lauren Hartzenberg 17 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)...

Issued by Gawk 15 Mar 2017

Nine ways retail kiosks can boost revenue and build buzz for your brand

Today, running any retail business is a challenge, and while branding strategies have certainly evolved over the years, two things that haven't changed are competition and brand awareness...

Issued by Scan Display 13 Mar 2017

Saint Laurent ordered to remove 'degrading' posters

France's advertising regulator has ordered fashion house Saint Laurent to remove posters of extremely thin models in "degrading" poses...

9 Mar 2017

Fury over 'degrading' Saint Laurent ad campaign

A new publicity campaign featuring painfully thin models in "degrading" poses for the French fashion house Yves Saint Laurent sparked outrage on Monday...

7 Mar 2017

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International

#OneShow2017: Bruno Bertelli's judging pick of the day

“For the third year they've come up with incredible pieces, each better than the previous one...” That's how Bruno Bertelli, global CCO at Publicis Milan and One Show film juror, describes the entry that was a delight for him to watch.

4 hours ago

Diversity dialogue with FCB Global CEO Carter Murray

FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference, held at the Belmond Mount Nelson at the end of February. Key among these was FCB Global CEO Carter Murray.

By Leigh Andrews 7 hours ago

#OneShow2017: John Mescall's judging pick of the day

“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad or uplifted now', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.

1 day ago

Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 1 day ago

Bertelsmann bets on digital media, global expansion

German media and publishing group Bertelsmann on Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016.

1 day ago

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