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#BizTrends2018: What is shaping grocery retail in South Africa - Part 1
#BizTrends2018: What is shaping grocery retail in South Africa - Part 1

In this two-part report, Trade Intelligence reveals the drivers and trends shaping grocery retail in South Africa in the short to medium term...

By Maryla Masojada 11 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...

By Lindy Lee 11 Jan 2018

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

By Rachel Thompson 10 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design
#BizTrends2018: The call for authentic, experiential retail design

In today's dynamic business environment, we should be seeking to understand the trends impacting a broader range of industries, regardless of the business sector we're in...

By Lauren Hartzenberg 8 Jan 2018

Keeping it in the family: Alfred Cointreau on preserving brand legacy
Keeping it in the family: Alfred Cointreau on preserving brand legacy

As one of the oldest orange-flavoured liqueurs in the world, the Cointreau brand has a lot of history behind it...

By Lauren Hartzenberg 2 Jan 2018

Image credit: picjumbo.com via .
Leveraging digital platforms for the greater good - beyond the 12 days of Christmas

Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the festive season...

By Deseré Orrill 25 Dec 2017

Image credit: gstockstudio -
Shopping with tweens

Maria Berrios-Carter writes about what she thinks is a golden marketing opportunity that businesses can implement to target parents shopping with tweens...

By Maria Berrios-Carter 22 Dec 2017

Image credit: Kaboompics // Karolina via .
Using Facebook to generate leads/sales

Bogosi Motshegwa writes about how you can use Facebook to generate leads or sales...

By Bogosi Motshegwa 19 Dec 2017

#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign...

By Lauren Hartzenberg 4 Dec 2017

Black Friday rapidly gathering steam in SA
Black Friday rapidly gathering steam in SA

South African retailers are hoping to capitalise on the growing local interest in the annual Black Friday sale, taking place on 24 November this year...

By Lauren Hartzenberg 23 Nov 2017

Retailers to watch this Black Friday, Cyber Monday
Retailers to watch this Black Friday, Cyber Monday

Retailers and consumers alike are readying themselves for snaking queues and extended shopping hours in-store and online this Black Friday, falling on 24 November this year...

By Lauren Hartzenberg 20 Nov 2017

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 20 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Image credit: Pixabay via .
Simplicity to the power of three

Today consumers are spoilt for choice. The question is whether the increasing number of options are stimulating purchase, or causing purchase-paralysis...

By Glen Meier 13 Nov 2017

#NewCampaign: Be the 'slash' generation
#NewCampaign: Be the 'slash' generation

Rémy Martin recently launched the third edition of its annual 'One Life. Live Them.' campaign developed by local advertising agency Saatchi & Saatchi BrandsRock, featuring influencers Sivu Madikana and Madoda Khuzwayo...

By Jessica Tennant 10 Nov 2017

Using the right tools to scale for a Black Friday marketing campaign
Using the right tools to scale for a Black Friday marketing campaign

Black Friday is almost upon us, and it's the one day when savvy brands can genuinely anticipate ramping up their sales with a smart marketing campaign...

By Grant Fleming 9 Nov 2017

Google Shopping showing exponential growth for early adopters
Google Shopping showing exponential growth for early adopters

Google Shopping is making its mark, with some retailers showing a return on investment percentages measured in the thousands...

By Adriaan Strydom 6 Nov 2017

MySidekick shopping app launches across SA
MySidekick shopping app launches across SA

South African startup MySidekick has launched its free Android-based shopping app across the country, offering users special deals from retailers such as Clicks, Dis-Chem and Volpes...

By Tom Jackson 1 Nov 2017

Ask Afrika's Orange Index Awards: Taking away our emotions
Ask Afrika's Orange Index Awards: Taking away our emotions

Technology might be assisting us to deliver the highest levels of customer satisfaction ever, but this is at the cost of our humanity...

By Danette Breitenbach 27 Oct 2017

Wimpy's managing executive, Molla Bonnet.
Reminiscing about Wimpy's sizzling campaigns

Wimpy is celebrating its 50th birthday and managing executive Molla Bonnet reminisces by talking us through some of her favourite Wimpy campaigns to date...

By Juanita Pienaar 24 Oct 2017

Rainer Gottschick, chief executive, Avis Rent a Car, Southern Africa.
Longevity through customer experience

When it comes to customer experience, many brands talk the talk. Not that many walk the walk. Avis Rent a Car (Avis) is not one of these...

By Danette Breitenbach 23 Oct 2017

How to influence the customer of the future
How to influence the customer of the future

No one can accurately predict the future, but present-day research and information can direct us on how to make informed decisions for days ahead...

By Jill Young Schutte 23 Oct 2017

Chris Weylandt
#BODJHB: Chris Weylandt on the basics of retail

On day two of the Johannesburg version of Business of Design, Chris Weylandt explained his tactics to competing or rather leading in the retail game...

By Jessica Tennant 20 Oct 2017

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

#MyStoryMyStyle: Canal Walk shines a light on local, authentic brand heroes
#MyStoryMyStyle: Canal Walk shines a light on local, authentic brand heroes

Instead of being faced with a lineup of fashion models, shoppers will be spotting some of their favourite familiar faces on marketing material around Canal Walk...

By Lauren Hartzenberg 3 Oct 2017

How will you speed through the digital trough of disillusionment?
How will you speed through the digital trough of disillusionment?

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town...

By Ilse van den Berg 22 Sep 2017

Consumer spending leads economic recovery
Consumer spending leads economic recovery

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends...

By Danette Breitenbach 21 Sep 2017

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range...

By Jessica Tennant 20 Sep 2017

Bowie15 © –
Small things can produce massive results

Sometimes, when I'm wandering around I'm absolutely amazed at how many traders get it wrong. With a little thought they could do so much better. It's just mostly simple and obvious things...

By Chris Brewer 28 Aug 2017

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