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I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

Advertising is about getting the traffic-demographic equation right...are you?

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

By Veruschka Khan 12 Sep 2014 14:00

How big data can tell if you're pregnant

Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result...

By Sid Peimer 10 Sep 2014 07:30

Managers from developing markets make better global business leaders

"Are you a terrorist or a spy?" I was asked. Intuitively I smiled, maybe I shouldn't have, but I have found a smile can diffuse a situation and honestly I did find the question a little funny...

By Michael Wood, Issued by Aperio 15 Aug 2014 10:35

To acquire or not to acquire in Africa

While the opportunities in Africa are immense, entrance into the continent and its many markets can be a complex, frustrating and risky proposition...

By Michael Wood, Issued by Aperio 13 Aug 2014 10:33

Encouraging consumers to increase basket size

How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

By Louise Marsland 25 Jul 2014 06:38

The omnichannel future of retail

Imagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future... A customer walks into a bricks and mortar branch to check out a...

By Pete Case, Issued by Gloo 3 Jul 2014 12:20

Take away tips from Customer Experience World London 2014

A couple of weeks have passed since the Customer Experience World London 2014 conference. I've taken the time to reflect on lessons learned and the take away nuggets of knowledge that I picked up over the course of the two days at Senate House.

By Andrew Cook 26 Jun 2014 14:42

E-commerce stores - Tips for choosing the right products
E-commerce stores - Tips for choosing the right products

The first thing you need to do before opening an e-commerce store is to decide what exactly you want to sell. In addition, you need to figure out how you will access these products.

By Charles Mburugu 26 Jun 2014 07:27

Keeping local brands strong, twenty years into democracy

Have South African marketers assumed that local brands are automatically more relevant to South African consumers than global brands are?

By Al Mackay 25 Jun 2014 07:44

Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014 14:53

Celebrate youth...they're the ones driving consumer-friendly change

Youth will have its day ... officially it's June 16. But the kids deserve more than 24 hours of fame...

By Aki Kalliatakis 11 Jun 2014 14:00

Fablabs and designers - the future of great retail

With the most exciting and innovative product developments coming from crowd-funding sites, the current model of retail product development needs to drastically change, and very quickly at that.

By Dave Nemeth 4 Jun 2014 13:54

[Net Prophet] How the SA games industry ticks
[Net Prophet] How the SA games industry ticks

This year's Net Prophet attendees were introduced to two of South Africa's game industry pioneers; Danny Day and Marc Luck. The game designers gave vivid insight into the workings of a community Day had started by accident.

By Sindy Peters 26 May 2014 07:01

[Net Prophet] Future of retail is consumer-driven
[Net Prophet] Future of retail is consumer-driven

eBay's current VP of Marketing Jody Ford made some interesting predictions for the not too distant future of shopping at this year's Net Prophet conference.

By Sindy Peters 22 May 2014 09:53

The game of clones: Differentiation for the modern business
The game of clones: Differentiation for the modern business

Strategic thinkers and marketers have been drilling the concept of a unique selling point or differentiator into our heads.

By Claire Cobbledick 14 May 2014 09:50

Retailers need to innovate in-store, not only online

There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.

By Louise Marsland 12 May 2014 05:32

The future of retail: Sales rooms not showrooms
The future of retail: Sales rooms not showrooms

If retailers want to continue to attract consumers to their bricks-and-mortar outlets, they're going to have to start thinking of their outlets as sales rooms, rather than showrooms.

By David Ross 29 Apr 2014 14:25

Claire Cobbledick on new role, marketing agenda at Gumtree SA
Claire Cobbledick on new role, marketing agenda at Gumtree SA

Appointed recently as Head of Marketing for Gumtree South Africa, Claire Cobbledick shares about the transition from her previous role as MD at the Jupiter Drawing Room Cape Town to her current position at what is described as South Africa's largest online classifieds site.

By Ilse van den Berg 28 Apr 2014 10:31

Omni-channel retail, from product to customer focused

In the early 2000's, online retail threatened the "bricks & mortar" stores with extinction. The talk was of being "Amazoned", meaning Amazon.com would add your product line to its ever-expanding inventory and render you redundant.

By Kevin Lourens, Issued by NATIVE VML 23 Apr 2014 13:23

Creating shopping centres for consumers

A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.

By Danette Breitenbach 17 Apr 2014 07:58

Townships are the new black
Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

Who says loyalty doesn't pay?
Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

Protecting the supply chain
Protecting the supply chain

Sophisticated cyber 'gangs' are gaining traction, and they have not only the motivation, but the ability and techniques to carry out these attacks, which are happening more and more through a business' supply chain.

By Jayson O’Reilly 31 Mar 2014 11:58

Retailers need to get real
Retailers need to get real

We've noticed in the retail environment that shoppers are really yearning for authentic experiences and there have been a few retailers already having success with it.

By Doug Mayne 26 Mar 2014 13:30

Taking your business online?

Here are six risk assessment questions you need to ask.

By Brendon Williamson 20 Mar 2014 11:15

'That changeroom experience was amazing,' said no one ever

Waiting in line to try on clothes can be a tiresome process and the least the customer expects is a friendly employee and a clean changeroom. Is that too much to ask?

By Kelly Summerfield 20 Mar 2014 08:00

Innovation is the key to thriving in a difficult retail market

South Africa's retailers will be under more pressure than ever this year to differentiate themselves in a cluttered and competitive environment. And this in a market where consumers are also under huge budget constraints.

By Pete Case, Issued by Gloo 12 Mar 2014 13:55

The importance of a brand story to your business

Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.

By Mark Porter 11 Mar 2014 14:27

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