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The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...

By Dave Nemeth 3 days ago

Jackie Burger
The new and the now

My inquisitive nature has always been a driving force in my field of study and subsequent career choices...

By Jackie Burger 4 Jan 2016

Four key things to consider before venturing into e-commerce in Nigeria
Four key things to consider before venturing into e-commerce in Nigeria

For many business owners in Nigeria, e-commerce is still an enigma. However, with over 60% of people in the country now using the internet, it has become a valuable tool and popular platform...

By Nkem Ndem V 24 Dec 2015

© Zarija Lesjak – 123RF.com
Christmas scents

It's that time of year - Christmas music plays in the background of malls and stores and decorations hang from every possible place...

By Brandon Bester 17 Dec 2015

'Tis the season to go the extra mile for your customers
'Tis the season to go the extra mile for your customers

With only a couple of weeks to go until Christmas, shoppers are starting to feel a bit stressed by the insane nightmare of mass advertising, crowded shopping malls, overstretched banks, and businesses that never seem prepared enough...

By Aki Kalliatakis 16 Dec 2015

© Nshirokova – 123RF.com
The shopper revolution

Rewind a couple of years and you'll find that it's not so long ago that we had to wait all weekend for the store doors to re-open...

By Charlene Olivier 10 Dec 2015

An introduction to e-commerce integrations for social media
An introduction to e-commerce integrations for social media

Here, Matt Zajechowsk provides an overview of integrated shopping on Pinterest, Instagram, YouTube, Facebook and Twitter...

By Matt Zajechowsk 26 Nov 2015

© Wavebreak Media Ltd – 123RF.com
Finding the right distribution partner in Africa

As many manufacturers have experienced, finding a distributor in Africa is challenging. For brands to succeed in Africa, they will need to find a distribution partner that is able to build a successful route to market...

By Michael Wood 30 Oct 2015

Legacy gives brand the edge
Legacy gives brand the edge

The increased affluent levels in the country - and even the continent - have given rise to a higher uptake of luxury brands. Single malt whisky is one of these brands, as proved by the fact that it is ahead of the total category growth...

By Danette Breitenbach 16 Oct 2015

Image credit: Preen.inquirer.net
[Fashion watch] A case study on UK Wool Week and Chanel Airlines

How and why this week's transformation of Savile Row, the UK's famous tailoring district, into a sheep's playground and Karl Lagerfeld's Project Runway Show for Chanel, make headlines around the world...

By Terry Levin 9 Oct 2015

Image via Pexels
Stay nimble and make loyalty trends happen

It's time to move from looking at new trends to really putting them into action to meet your customers' expectations in real-time...

By Ros Siddle 8 Oct 2015

©nobilior via 123RF
On special... yeah right!

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase...

By Rolf Akermann 6 Oct 2015

Image via Lycs Architecture
[TrendTalk] Mirror, mirror on the wall

One of the best things about living in this fast-changing new digital-enabled time of ours is the incredible new products being invented. One of my favourites is an intelligent mirror that can diagnose what's wrong with you...

By Louise Marsland 25 Sep 2015

©noodles73 via 123RF
A customer is for life, not just for Christmas

Believe it or not, it's time to start planning your communication strategy for the 2015/16 festive season...

By Lisa Reid 23 Sep 2015

Finding Africa's true prospects
Finding Africa's true prospects

African Prospects Indicator (APi) is the first ever report of its kind in the world. Released this week by Nielsen, APi is the culmination of 18 months of information collection and analysis into a ranking of sub-Saharan African countries...

By Danette Breitenbach 18 Sep 2015

A long breath needed to invest into Africa
A long breath needed to invest into Africa

The 2nd African Retail Development Index, released on Tuesday, serves to emphasize once again that Africa has to be viewed as a set of different countries...

By Danette Breitenbach 10 Sep 2015

[Relentlessly Relevant] 1. Lessons on innovation from a Soweto street vendor
[Relentlessly Relevant] 1. Lessons on innovation from a Soweto street vendor

Take the off-ramp near Soweto, stop at just the right place, and you will meet a man who runs an unusual food stall. It isn't part of any retail chain you've ever heard of...

By Douglas Kruger 4 Sep 2015

[NewsMaker] Claude Hanan
[NewsMaker] Claude Hanan

Claude Hanan is the co-founder of Superbalist.com along with Luke Jedeiken. Superbalist, formerly Citymob, is an online shopping style destination which was acquired by Takealot.com a year ago...

By Louise Marsland 2 Sep 2015

Why now is the time to make that new product
Why now is the time to make that new product

If you're contemplating a move into e-commerce, then you should know that it's a great time to get into the market...

By James White 29 Jul 2015

© Brandon Alms – 123RF.com
Is Starbucks ready for South Africa?

Will the global brand be able to achieve sustainable success locally? SA's coffee culture is still in its infancy and competition will surely blast Starbucks from all sides - it's not going to be easy to achieve long-term success...

By Michael Wood 17 Jul 2015

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015

Beware... Winter is coming!
Beware... Winter is coming!

As a matter of fact, winter has been coming (as in the case of "The Game of Thrones") for decades. Consumers have been demanding more clarity as to what the contents/ingredients/nutritional values are of the products they buy...

By Rolf Akermann 26 Jun 2015

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015

Digital Out of Home: Key medium influencing the media landscape
Digital Out of Home: Key medium influencing the media landscape

In the next year, DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, who believes that DOOH is going to revolutionise the OOH media landscape...

By Danette Breitenbach 11 Jun 2015

[Source Africa 2015] Africa en vogue
[Source Africa 2015] Africa en vogue

Africa is certainly the next big thing when it comes to trading partners for the US, and the recent reauthorisation of the African Growth and Opportunity Act (AGOA) for another 10 years has just made it even hotter...

By Nicci Botha 11 Jun 2015

[Source Africa 2015] Wearing your heart on your sleeve
[Source Africa 2015] Wearing your heart on your sleeve

Whether shopping for something as simple as a pair of jeans or that must-have fashion item, the average consumer doesn't give much thought to...

By Nicci Botha 10 Jun 2015

We are entering the next phase with Pinterest and Instagram
We are entering the next phase with Pinterest and Instagram

Exciting news in the social media world with two big announcements, one from Pinterest and one from Instagram...

By Warren Harding 9 Jun 2015

Brian Tebogo Mashego
Alcohol and tobacco retailers' power has shifted to the consumers

Consumers' needs are changing rapidly. This competitive environment forces retailers to deliver customer value in order to ensure survival and sustainable competitiveness...

By Brian Tebogo Mashego 1 Jun 2015

Seems everyone agrees ads are not the drinking and smoking culprits
Seems everyone agrees ads are not the drinking and smoking culprits

Last week, Government published its National Liquor Policy in an effort to curb the horrendous alcohol abuse in South Africa. The new regulations make sense, although some are overly complicated...

By Chris Moerdyk 28 May 2015

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015

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