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#BODJHB: Finding the 'perfect' business partner
#BODJHB: Finding the 'perfect' business partner

"There is absolutely no such thing as a perfect fit, but there is something called a right fit," said Andrea Kleinloog, co-founder of Anatomy Design, introducing her talk on 'Partnerships: Finding the perfect fit' at the Johannesburg version of Business of Design earlier this month.

By Jessica Tennant 7 hours ago

Ian Fuhr
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg...

By Jessica Tennant 23 Aug 2016

#WomensMonth: Kate Schrire and The Creamery of the crop
#WomensMonth: Kate Schrire and The Creamery of the crop

Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business...

By Jessica Tennant 2 Aug 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

Chris Moerdyk
The marketing game is moving fast

Marketing is moving so fast its transition is like playing a five-day cricket test and then going straight into the Indian Premier League 20-over circus with dancing girls and fireworks...

By Chris Moerdyk, Issued by Chris Moerdyk 27 May 2016

The Chewbacca mask and the power of social media in retail
The Chewbacca mask and the power of social media in retail

Social media can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week...

By Sarah Britten 25 May 2016

What marketers need to know about mobile & search and how that changes retail
What marketers need to know about mobile & search and how that changes retail

At any given moment (micro moment) people are searching for content online based on their intent. It's no longer about the best TV campaign, the best banner campaign, homepage takeover, the best AD campaign...

By Dee Stephens 11 May 2016

Truworths Mother's Day advert - Image via Truworths
Dear Truworths, this is what mothers really want

A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want...

By Louise Marsland 6 May 2016

Challenge everything!
Challenge everything!

Is it just me, or have companies forgotten that we are right in the middle of one of the worst recessions we have experienced in our lifetimes..?

By Aki Kalliatakis 21 Mar 2016

#DesignMonth: Trevyn McGowan on the new Work Shop New Town
#DesignMonth: Trevyn McGowan on the new Work Shop New Town

Johannesburg's Work Shop New Town, an innovative new retail concept, houses over 100 fashion, design and lifestyle brands in the 1911 potato sheds at Newtown Junction.

By Jessica Tennant 25 Feb 2016

The weight of the no wait debate
The weight of the no wait debate

I recently bought a watch from an online store. I went through the usual online user experience: I went online, searched through the pages of a vast variety of watches. I had a type of style in mind...

By Seth Whitehead 19 Feb 2016

The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...

By Dave Nemeth 9 Feb 2016

Jackie Burger
The new and the now

My inquisitive nature has always been a driving force in my field of study and subsequent career choices...

By Jackie Burger 4 Jan 2016

Four key things to consider before venturing into e-commerce in Nigeria
Four key things to consider before venturing into e-commerce in Nigeria

For many business owners in Nigeria, e-commerce is still an enigma. However, with over 60% of people in the country now using the internet, it has become a valuable tool and popular platform...

By Nkem Ndem V 24 Dec 2015

Christmas scents
Christmas scents

It's that time of year - Christmas music plays in the background of malls and stores and decorations hang from every possible place...

By Brandon Bester 17 Dec 2015

'Tis the season to go the extra mile for your customers
'Tis the season to go the extra mile for your customers

With only a couple of weeks to go until Christmas, shoppers are starting to feel a bit stressed by the insane nightmare of mass advertising, crowded shopping malls, overstretched banks, and businesses that never seem prepared enough...

By Aki Kalliatakis 16 Dec 2015

The shopper revolution
The shopper revolution

Rewind a couple of years and you'll find that it's not so long ago that we had to wait all weekend for the store doors to re-open...

By Charlene Olivier 10 Dec 2015

An introduction to e-commerce integrations for social media
An introduction to e-commerce integrations for social media

Here, Matt Zajechowsk provides an overview of integrated shopping on Pinterest, Instagram, YouTube, Facebook and Twitter...

By Matt Zajechowsk 26 Nov 2015

Finding the right distribution partner in Africa
Finding the right distribution partner in Africa

As many manufacturers have experienced, finding a distributor in Africa is challenging. For brands to succeed in Africa, they will need to find a distribution partner that is able to build a successful route to market...

By Michael Wood 30 Oct 2015

Legacy gives brand the edge
Legacy gives brand the edge

The increased affluent levels in the country - and even the continent - have given rise to a higher uptake of luxury brands. Single malt whisky is one of these brands, as proved by the fact that it is ahead of the total category growth...

By Danette Breitenbach 16 Oct 2015

Image credit:
[Fashion watch] A case study on UK Wool Week and Chanel Airlines

How and why this week's transformation of Savile Row, the UK's famous tailoring district, into a sheep's playground and Karl Lagerfeld's Project Runway Show for Chanel, make headlines around the world...

By Terry Levin 9 Oct 2015

Image via Pexels
Stay nimble and make loyalty trends happen

It's time to move from looking at new trends to really putting them into action to meet your customers' expectations in real-time...

By Ros Siddle 8 Oct 2015

On special... yeah right!
On special... yeah right!

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase...

By Rolf Akermann 6 Oct 2015

Image via Lycs Architecture
[TrendTalk] Mirror, mirror on the wall

One of the best things about living in this fast-changing new digital-enabled time of ours is the incredible new products being invented. One of my favourites is an intelligent mirror that can diagnose what's wrong with you...

By Louise Marsland 25 Sep 2015

A customer is for life, not just for Christmas
A customer is for life, not just for Christmas

Believe it or not, it's time to start planning your communication strategy for the 2015/16 festive season...

By Lisa Reid 23 Sep 2015

Finding Africa's true prospects
Finding Africa's true prospects

African Prospects Indicator (APi) is the first ever report of its kind in the world. Released this week by Nielsen, APi is the culmination of 18 months of information collection and analysis into a ranking of sub-Saharan African countries...

By Danette Breitenbach 18 Sep 2015

A long breath needed to invest into Africa
A long breath needed to invest into Africa

The 2nd African Retail Development Index, released on Tuesday, serves to emphasize once again that Africa has to be viewed as a set of different countries...

By Danette Breitenbach 10 Sep 2015

[Relentlessly Relevant] 1. Lessons on innovation from a Soweto street vendor
[Relentlessly Relevant] 1. Lessons on innovation from a Soweto street vendor

Take the off-ramp near Soweto, stop at just the right place, and you will meet a man who runs an unusual food stall. It isn't part of any retail chain you've ever heard of...

By Douglas Kruger 4 Sep 2015

[NewsMaker] Claude Hanan
[NewsMaker] Claude Hanan

Claude Hanan is the co-founder of Superbalist.com along with Luke Jedeiken. Superbalist, formerly Citymob, is an online shopping style destination which was acquired by Takealot.com a year ago...

By Louise Marsland 2 Sep 2015

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