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Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

Why global retail success means going very local
Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Françoise Henderson 30 Mar 2015 11:28

[TrendTalk] Would your consumers eat bugs?
[TrendTalk] Would your consumers eat bugs?

Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to also know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs...

By Louise Marsland 27 Mar 2015 12:41

Kim Gentle
Is our online shopping on the ball?

In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology...

By Kim Gentle, Issued by Grey 24 Mar 2015 10:05

Evolving from multi-channel to true omni-channel experiences
Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy...

By Lynette Hundermark 16 Mar 2015 15:04

Do once customer-driven companies need to lose their customer focus?
Do once customer-driven companies need to lose their customer focus?

Looking at all companies, at some stage in their history they were fantastic with customers - and then lost their way. We need to question whether the pressure to produce profit is so forceful...

By Aki Kalliatakis 11 Mar 2015 15:11

Danette Breitenbach
Coping under fire

Janine Lazarus, founder and owner of Janine Lazarus media consultancy was a journalist for 31 years, and has worked across the board from newspapers to radio...

By Danette Breitenbach 3 Mar 2015 11:42

The packaging problem
The packaging problem

It's pretty difficult to read my pieces and not notice that I'm an activist at heart... I was born a rebel without a cause actually, and have simply found causes to champion along the way...

By Chemory Gunko 12 Feb 2015 07:06

Doug Mayne
[Trends 2015] It's not all about the money

Malls are crazy places where anything can happen. Most importantly, the bulk of this country's retail spending takes place in this environment...

By Doug Mayne 6 Feb 2015 08:54

Unlocking value from customer relationships in 2015
Unlocking value from customer relationships in 2015

I recently presented a paper titled "Thriving in the Digital Age: Elevated Experiences, Interactions and Analytics" at a conference that focused on how businesses can manage relationships with their customers in the digital era...

By Joseph Neusu 9 Jan 2015 06:42

Feed your customers festive this season
Feed your customers festive this season

The build-up to the festive season takes meticulous preparation - depending on how particular you are. It also causes untold stress and is always over far too soon...

By Catherine Milward-Bridges 4 Dec 2014 11:14

Kirsty Sharman
Silly season social marketing insights

It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?...

By Kirsty Sharman 28 Nov 2014 08:19

Celebrating 20 years of living in Levi's locally
Celebrating 20 years of living in Levi's locally

How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?

By Ilse van den Berg 25 Nov 2014 11:11

Winning with social customer care this festive season - Why Satisfy
Winning with social customer care this festive season

Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction...

By Paul Roberts, Issued by Why Satisfy 17 Nov 2014 13:30

The proof is in the omni-channel experience this festive season
The proof is in the omni-channel experience this festive season

As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...

By Lynette Hundermark 14 Nov 2014 13:48

Catherine Milward-Bridges
Bad customer service: Take 'A WHIP' to it

It doesn't take a genius to know that if you're rendering a service, being attentive to your customers' demands is an effective way of protecting your brand's reputation...

By Catherine Milward-Bridges 11 Nov 2014 10:13

The internet has changed our brains: Has your company stayed the same?
The internet has changed our brains: Has your company stayed the same?

The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things...

By Claire Cobbledick 31 Oct 2014 14:00

Andrew Cook
Six of the worst customer service practices... and how to fix them

Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers...

By Andrew Cook 28 Oct 2014 15:00

Embracing m-commerce
Embracing m-commerce

Okay, so it doesn't exactly flow off the tongue, but it is certainly worthy of attention: m-commerce (mobile commerce) is the next generation of e-commerce...

By Robyn Hazekamp 23 Oct 2014 11:39

Creating shopper chemistry for brands
Creating shopper chemistry for brands

Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator...

By Danette Breitenbach 22 Oct 2014 09:43

A wearable future
A wearable future

Wearable technology is an industry still in its infancy, but the recent 2014 fashion weeks around the globe will be remembered for the increasing use of technology - in the shows and in the clothes...

By Louise Marsland 13 Oct 2014 12:00

Louise Marsland
How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising that you can't sell the same 'fairy-tale' to every generation?...

By Louise Marsland 6 Oct 2014 07:52

Trust - the new commodity in business
Trust - the new commodity in business

The Edelman 2014 Trust Barometer research shows that only 17.5% of people around the globe trust their business and government leaders to tell the truth and solve social problems...

By Danette Breitenbach 23 Sep 2014 09:25

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

By Veruschka Khan 12 Sep 2014 14:00

Sid Peimer
How big data can tell if you're pregnant

Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result...

By Sid Peimer 10 Sep 2014 07:30

Louise Marsland
Encouraging consumers to increase basket size

How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

By Louise Marsland 25 Jul 2014 06:38

Pete Case
The omnichannel future of retail

Imagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future... A customer walks into a bricks and mortar branch to check out a...

By Pete Case, Issued by Gloo 3 Jul 2014 12:20

Andrew Cook
Take away tips from Customer Experience World London 2014

A couple of weeks have passed since the Customer Experience World London 2014 conference. I've taken the time to reflect on lessons learned and the take away nuggets of knowledge that I picked up over the course of the two days at Senate House.

By Andrew Cook 26 Jun 2014 14:42

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