Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
There is some good in this concept of analysing big data, but based on various experiences with large organisations, it is difficult to see much usefulness in this concept.
By Aki Kalliatakis 2 Dec 2013 10:13
There are many brands that have become iconic in the eyes of South Africans over the generations yet they are not local at all. They have inserted themselves over the years into the daily lives of South Africans and have been adopted by consumers as if they were in fact local brands.
By Michael Wood, Issued by Aperio 21 Nov 2013 09:06
A dissatisfied customer will tell 50 people; while a satisfied customer will tell just 5 people. Loyal customers spend more: A business with 1,000 customers will make R105,820 per annual increase with compliant resolution.
By Danette Breitenbach 19 Nov 2013 07:52
Once you have invested in the tools, data and processes you need to track your digital advertising campaigns, remarketing is one of the best ways to really put that tracking infrastructure to work for your business.
By Johan Walters 7 Nov 2013 10:10
We have noticed a number of new aspects emerging in our own country which might be of interest to our Nordic colleagues. So here are some trends to look out for in 2014 - and beyond.
By Johanna McDowell 7 Nov 2013 07:16
It is the astute retailer who is putting the processes and enabling technology in place to turn usability into bottom-line benefits.
By Adriaan Mocke 6 Nov 2013 14:30
The top three finalists in the Fine Brandy Bar Design Initiative were announced on Friday, 1 November 2013, at Van Ryn's Distillery in Stellenbosch. The winning bar design will be revealed at Design Indaba 2014.
By Sindy Peters 4 Nov 2013 12:51
Africa is characterised by huge diversity in payment methods and preferences, which means every region or country needs to be approached as a distinct market. Anybody who tries to do e-commerce in Africa offering only global payment methods is setting up for failure.
By Peter Harvey 31 Oct 2013 12:11
The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still young and rapidly evolving.
By Howard Moodycliffe 31 Oct 2013 08:44
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it.
By Diane Charton 30 Oct 2013 15:09
Today's consumer has more products and more access to products than at any other time in history. The reason for this is the unprecedented rate of technology. But this has not translated into an amazing retail experience.
By Danette Breitenbach 29 Oct 2013 11:31
Social media platforms were aflutter recently following allegations by a Cape Town artist that Woolworths reproduced her design of a hummingbird without her consent.
By Janine Hollesen 29 Oct 2013 09:42
NEWSWATCH: Feeling peckish? Harrods has just the thing for you... A festive hamper, and it costs only R317,000, reports IOL.
By Rod Baker 28 Oct 2013 11:41
NEWSWATCH: MetropolitanRepublic is reported as feeling 'aggrieved' on being stripped of all of its Loeries awards following its Loeries MTN debacle, reports IOL, and companies such as Woolies should be careful when dealing with small suppliers, reports EWN.
By Rod Baker 22 Oct 2013 06:37
African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.
By Golden Muzanago 18 Oct 2013 09:12
At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and what makes a loyalty programme work in the B2B environment.
By Karen De Lorenzo 14 Oct 2013 08:08
Hooray! You have 20 million loyalty members! But how many of them are active and what does this mean for your business?
By Ros Siddle 11 Oct 2013 05:55
Poor commercial translations can lead to costly mistakes. But, short of awaiting market feedback, how can you judge quality without knowing the target language?
By Françoise Henderson 9 Oct 2013 11:15
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
E-commerce has grown to become a very lucrative industry, with billions of dollars being generated annually through online sales. Unfortunately, not every e-commerce venture will end up being profitable.
By Charles Mburugu 7 Sep 2013 09:13
In today's world of cut throat marketing and technology, the primary goal is creating newer ways of projecting your business to the clients, reaching as many people and advertising as far as you can around the globe.
By Ramiz Islam 1 Sep 2013 11:40
For an enhanced conversion rate, an ecommerce site should offer its customers a pleasant user experience. Therefore, before designing your ecommerce site, take time to consider the needs of your prospects.
By Charles Mburugu 24 Aug 2013 07:32
Covering the topic of the New Consumer at the third annual Habari Media Tuongee, was Georgina Muirhead (@GeorgieMuirhead), head of digital marketing at Pick n Pay and Byron John (@ByronJohnza), insights and innovations director at Habari Media.
By Ilse van den Berg 23 Aug 2013 12:50
Many of you will have been gorging yourselves on e-commerce services for a while, downloading all the music, movies, TV series and news services that you desire. A few of you might even have paid for some of them. It's brilliant, isn't it?
By Tim Wyatt-Gunning 15 Aug 2013 12:01
In an environment where products are jostling for shelf space and consumer attention, category management is key to ensuring your brand stands out among the clutter. But when you're unable to personally be in every store all the time, how do you keep control and manage your products remotely?
By Warren Harding 6 Aug 2013 11:45
In our next case study we bring you a very current and active brand that has utilised content as a way to engage audiences further, bring new audiences in and generate leads resulting in sales.
By Athar Naser 25 Jul 2013 07:12
The only way to accomplish your sustainability goals is by fundamentally changing your approach to business.
By Justin Smith 19 Jul 2013 09:21
Buying or leasing a car is an emotional decision. At least for me it is, and listening to most of my friends it feels like it's similar for them too.
By Monika D'Agostino 19 Jul 2013 07:03
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