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MultiChoice team at CXA Awards © .
MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night...

By Juanita Pienaar 2 days ago

The CXA Awards - What it means for South African consumers
The CXA Awards - What it means for South African consumers

Chantel Botha chaired the CXA judging panel for the 2017 awards and acknowledges the companies and individuals who put themselves out there to be considered for the prestigious award...

By Chantel Botha 14 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Vicinity Media launches Visitability Reporting
Vicinity Media launches Visitability Reporting

Today marks the launch of mobile advertising network Vicinity Media's proprietary geo-fencing and audience location technology that allows for real world visit reporting post exposure to a mobile web advertising campaign...

By Jessica Tennant 26 Jul 2017

Marketing in a recession and beyond
Marketing in a recession and beyond

Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes...

By Gill Randall 18 Jul 2017

How SA's recession is impacting consumer spending
How SA's recession is impacting consumer spending

With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading finally came in June...

By Gareth Pearson 11 Jul 2017

Lightwise © –
Removing all incentive

When you think about it, advertising is all about offering incentives...

By Chris Brewer 3 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...

By Jessica Tennant 30 Jun 2017

#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017
#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017

Not a regular attendee of foodie events, I wandered from the furthest reaches of the CTICC parking to collect my accreditation...

By Terry Levin 5 Jun 2017

Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth...

By Lauren Hartzenberg 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

The millennial mindset and the future of the shopping mall
The millennial mindset and the future of the shopping mall

Millennials have exceptional trendsetting power and businesses are competing to capture their attention and a share of their wallets...

By Lauren Hartzenberg 18 May 2017

Relevant retail research analysis at annual SACSC conference
Relevant retail research analysis at annual SACSC conference

Stakeholders forming part of the broader shopping centre and retail industries are gathering at The Maslow Hotel in Sandton today for the SACSC Research Conference...

By Lauren Hartzenberg 17 May 2017

Why the exhibition industry ISN'T dying - and never will!
Why the exhibition industry ISN'T dying - and never will!

Justin Hawes, MD of exhibition, events and retail display company, Scan Display...

By Justin Hawes 7 Apr 2017

Burgers, breakfasts and beyond with McDonald's SA
Burgers, breakfasts and beyond with McDonald's SA

McDonald's South Africa serves over a million breakfasts every month, meaning that its recent National Breakfast Day promotion...

By Lauren Hartzenberg 6 Apr 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 27 Mar 2017

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 24 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

By Lauren Hartzenberg 17 Mar 2017

#eComConfex: A crash course in cross-border e-commerce
#eComConfex: A crash course in cross-border e-commerce

As the CEO of the continent's largest online shopping platform, Nigeria-born Chris Folayan knows a thing or two about creating online experiences...

By Lauren Hartzenberg 27 Feb 2017

Ambiente: Feedback from Frankfurt
Ambiente: Feedback from Frankfurt

Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

By Dave Nemeth 13 Feb 2017

Starbucks SA launches rewards programme
Starbucks SA launches rewards programme

Starbucks South Africa launched its localised version of the global rewards programme, Starbucks Rewards at the Rosebank store...

By Jessica Tennant 1 Feb 2017

(c) Aaron Amat -
Are consumers checking out of traditional retail?

Poor performance over the festive season suggests shoppers are spending elsewhere...

By Julia Ahlfeldt 26 Jan 2017

#BizTrends2017: The shift from the experience economy to the transformation economy
#BizTrends2017: The shift from the experience economy to the transformation economy

The world is in a silent revolution. Global consciousness is growing. Passion for mindless luxury is waning. Consumers are increasingly mindful of not only what their chosen product gives them, but how it makes them feel...

By Claudia Roth 11 Jan 2017

The new smart car and Zando #UnfollowTheNorm campaign creates intrigue
The new smart car and Zando #UnfollowTheNorm campaign creates intrigue

In a first for South Africa, the new smart forfour is being introduced directly onto the pages of Africa's largest online retailer, Zando...

By Angie White 12 Dec 2016

The mobile landscape - looking at 2017 and what e-retailers could expect
The mobile landscape - looking at 2017 and what e-retailers could expect

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years...

By Graham Du Plessis 9 Dec 2016

Image credit:
How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair...

By Bandile Ndzishe 8 Dec 2016

The Russell Hobbs Rush.
Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 8 Dec 2016

'Yule' struggle without solid Christmas sales
'Yule' struggle without solid Christmas sales

Mid-year seems a little early for Christmas planning, but retailers hoping to put the ho-ho-ho back into yuletide sales are well advised to start early...

By Aki Kalliatakis 25 Nov 2016

Five steps to an effective omnichannel marketing effort
Five steps to an effective omnichannel marketing effort

One trap that many traditional businesses fall into when figuring out their online presence is failing to optimise their customer experience for both online and offline channels...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

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Deals predictions, stores to watch and business case for SA retailers who adopt US Black Friday

The annual retail price slashing marathon and shopping bonanza - Black Friday - falls on Friday, 25 November this year. Just like in 2014 and 2015, queues are expected to start gathering before store opening times in almost all retail stores...

By Bandile Ndzishe 9 Nov 2016

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