How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?
By Ilse van den Berg 25 Nov 2014 11:11
Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction...
As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...
By Lynette Hundermark 14 Nov 2014 13:48
The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things...
By Claire Cobbledick 31 Oct 2014 14:00
Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers...
By Andrew Cook 28 Oct 2014 15:00
Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...
By Veruschka Khan 12 Sep 2014 14:00
"Are you a terrorist or a spy?" I was asked. Intuitively I smiled, maybe I shouldn't have, but I have found a smile can diffuse a situation and honestly I did find the question a little funny...
How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...
By Louise Marsland 25 Jul 2014 06:38
A couple of weeks have passed since the Customer Experience World London 2014 conference. I've taken the time to reflect on lessons learned and the take away nuggets of knowledge that I picked up over the course of the two days at Senate House.
By Andrew Cook 26 Jun 2014 14:42
The first thing you need to do before opening an e-commerce store is to decide what exactly you want to sell. In addition, you need to figure out how you will access these products.
By Charles Mburugu 26 Jun 2014 07:27
Have South African marketers assumed that local brands are automatically more relevant to South African consumers than global brands are?
By Al Mackay 25 Jun 2014 07:44
RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
By Henry Buell 20 Jun 2014 14:53
Youth will have its day ... officially it's June 16. But the kids deserve more than 24 hours of fame...
By Aki Kalliatakis 11 Jun 2014 14:00
With the most exciting and innovative product developments coming from crowd-funding sites, the current model of retail product development needs to drastically change, and very quickly at that.
By Dave Nemeth 4 Jun 2014 13:54
This year's Net Prophet attendees were introduced to two of South Africa's game industry pioneers; Danny Day and Marc Luck. The game designers gave vivid insight into the workings of a community Day had started by accident.
By Sindy Peters 26 May 2014 07:01
Strategic thinkers and marketers have been drilling the concept of a unique selling point or differentiator into our heads.
By Claire Cobbledick 14 May 2014 09:50
There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.
By Louise Marsland 12 May 2014 05:32