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6 top tips for effective customer engagement on mobile
6 top tips for effective customer engagement on mobile

Speaking at this year's annual PriceCheck Awards ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before...

By Lynette Hundermark 1 day ago

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

Heidi Patmore, a tech marketing consultant up on the Heavy Chef stage. Image supplied by Heavy Chef.
#Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 5 Sep 2018

5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

Pricecheck Tech and E-commerce Awards 2018 winners revealed
Pricecheck Tech and E-commerce Awards 2018 winners revealed

Takealot cleaned up at this year's Pricecheck Tech and E-commerce Awards, bagging four of the 14 awards presented, including the coveted E-commerce Service of the Year...

By Lauren Hartzenberg 31 Aug 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow
Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

By Danette Breitenbach 29 Aug 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

Jane Raphaely encourages women to ask 'Why not?'
Jane Raphaely encourages women to ask 'Why not?'

In her opening keynote at the Marie Claire Power Summit, Jane Raphaely noted that every day should be Women's Day. "Yesterday we lived in a man's world. Today we live in a woman's world... I've seen many things happen and I am yet to see women achieving true equality..." Here's what she believes we ought to do about it...

By Jessica Tennant 9 Aug 2018

FNB lets South Africans pay for groceries with their watch
FNB lets South Africans pay for groceries with their watch

Fitbit Pay is now available in South Africa. The wireless payments service which works through Fitbit's range of wearable devices is now compatible with FNB and RMB VISA bank cards.

By Andy Walker 7 Aug 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

With smartphone usage in SA as high as an estimated 29.2 million (51% of the population), more and more shoppers are making purchases on their mobile phones...

By Sven Schoof 30 Jul 2018

A conscious conversation with Roberta Thatcher of La Mano and The Pantry Market
A conscious conversation with Roberta Thatcher of La Mano and The Pantry Market

The Pantry Market, offering ethically produced, sustainable products in a plastic-free zone, is the newest neighbour on the Keyes Art Mile, Rosebank's art and design district...

By Jessica Tennant 27 Jul 2018

7 small details to improve the retail customer's experience (Infographic)
7 small details to improve the retail customer's experience (Infographic)

The customer's experience is one of the major factors that can make or break your retailing business if not managed properly. With the increasing competition in the market nowadays, it is only important to keep your customers happy and satisfied with product and service to keep them loyal to your business...

By Frank Ouyang 26 Jul 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"
#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience...

By Lynette Hundermark 20 Jul 2018

The digital landscape of South Africa
The digital landscape of South Africa

Ellen De Matos Silva shares her thoughts on the digital landscape of South Africa as well as the rise of e-commerce...

By Ellen De Matos Silva 19 Jul 2018

#MobileCommerce: The right product, to the right customer, at the right time
#MobileCommerce: The right product, to the right customer, at the right time

As Cape Union Mart Group's director of e-commerce, Amanda Herson has the mammoth task of ensuring a seamless online experience for some of South Africa's most loved retail brands...

By Lauren Hartzenberg 18 Jul 2018

#MobileCommerce: The growth of mobile shopping in South Africa
#MobileCommerce: The growth of mobile shopping in South Africa

E-commerce is going from strength to strength in South Africa, more and more consumers are gaining confidence in making online purchases that are not solely limited to the likes of books, CDs, electronics, airline tickets and the like...

By Graham Du Plessis 13 Jul 2018

Edcon bids farewell to Boardmans and Red Square brands
Edcon bids farewell to Boardmans and Red Square brands

Boardmans and Red Square cosmetics stores will soon be no longer as Edcon intensifies its focus on the Edgars brand in a bid to win back shoppers...

By Lauren Hartzenberg 9 Jul 2018

#MobileCommerce: Step into the future with mobile
#MobileCommerce: Step into the future with mobile

When mobile phones hit the market in South Africa around 1994, there was a sentiment by many that, having lived life quite effectively without these devices, they simply did not need one...

By Dave Nemeth 4 Jul 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

While retailers need to be geared for mobile, it is only a part of the shopping journey in South Africa. Omnichannel is where it is at...

By Robyn Cooke 2 Jul 2018

Customer experience: you're most probably doing it wrong
Customer experience: you're most probably doing it wrong

Gone are the days of customer service consisting of treating buyers with common courtesy. Customer service has been disrupted by an expectation of a total customer experience that is dictated by the customer, not company policies...

By Juanita Vorster 19 Jun 2018

Black Friday: Sow now, reap later
Black Friday: Sow now, reap later

There's no doubt that Black Friday (and the subsequent Cyber Monday) has firmly embedded itself as part of the local sales cycle. With the annual shopping frenzy only due in November, it does not mean that marketers should not be preparing already...

By Grant Fleming 15 Jun 2018

The shopping centre is dead. Long live the shopping centre.
The shopping centre is dead. Long live the shopping centre.

Every year nine million people view the Mona Lisa. People still flock to live events at stadiums. Why; when they can see it on video, in HD and 3D and AR, etc...

By Danette Breitenbach 12 Jun 2018

Designing a great customer journey can help even the smallest digital offering
Designing a great customer journey can help even the smallest digital offering

From the moment they click onto an e-commerce site, customers develop a lasting impression of your brand...

By Brendon Williamson 18 May 2018

Responsiveness, the only way to go for future-fit brands
Responsiveness, the only way to go for future-fit brands

It's hard for brands to rely on their legacy because modern-day consumers are more open to trying new things. They have access to more information and this has led them to being more empowered and taking on more risks like trying new products...

By James Maposa 26 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 24 Apr 2018

CNA and Edgars stores to sport new look
CNA and Edgars stores to sport new look

A rebrand is on the cards for CNA and Edgars stores as part of Edcon's turnaround strategy to win back shoppers...

By Lauren Hartzenberg 23 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

Unbranded awning over Ta-Barbetta, the village baker | Mark Leach
A South African's guide to moving to and making it in Malta: The invisible baker

Diagonally across from our village house and on the opposite corner lies one of the great marketing mysteries of Malta, a retail conundrum that would perplex even Sherlock Holmes - the case of the invisible baker...

By Marcus ‘The Maltese Falcon’ Brewster 13 Apr 2018

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