Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.
Issued by Chris Moerdyk 28 Jul 2015 12:02
The latest Nielsen Global Survey on new product innovation has found that consumers in South Africa have a distinctly 'new world' view and are far more inclined to try new products.
Issued by Nielsen 16 Jul 2015 10:03
Cavendish Square's newly launched Beyond Words campaign is in full swing with shoppers delighting in the experience-orientated campaign. Inspired by the tactility and crafted nature of product and fashion design, the creative team behind the concept at NATIVE VML created a typography series out of products and cast a dancer for the campaign.
Issued by NATIVE VML 9 Jul 2015 10:20
Be it the economic repercussions of the recent wave of xenophobic violence sweeping the country; the import tariff war waged against European markets; or the effects of foreign viruses on domestic crop yield, it is clear that the market environment of South Africa's potato industry is currently bound by a single common denominator: that of the 'foreign'.
Issued by Insight Survey 6 Jul 2015 09:36
Good news! South Africans will be able to get cash back for doing their everyday shopping and simply snapping their till slip.
Issued by SNAPnSAVE 29 Jun 2015 09:47
Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It's an instant reward that the majority of consumers consider rather valuable - much more valuable than coupons that they may or may not redeem before they expire.
With the advancement of retail analytic tools, retailers are gaining better insights into their consumers' behaviour, which has led them to better cater for their consumers' needs.
Issued by Moving Tactics 19 Jun 2015 10:57