How ready are you to turn on your brand's packaging?
How ready are you to turn on your brand's packaging?

As the world is getting smarter, so is packaging. Exciting technologies, such as augmented reality (AR), enable even a humble box to entertain or inform the consumer in ways that are both magical and pragmatic...

Issued by Stratcom 2 days ago

Shopper marketing: Creating an in-store shopper experience to push that sale
Shopper marketing: Creating an in-store shopper experience to push that sale

Product and price are by no means the only players when it comes to pushing sales in-store - presentation plays a most pivotal part!...

Issued by Gawk 3 days ago

South African shoppers influenced by clicks and bricks
South African shoppers influenced by clicks and bricks

New research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality, especially in emerging markets...

Issued by Nielsen 9 May 2017

Main market purchasing patterns - behaviours and influences
Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions...

By Miguel Correia, Issued by Zinto Activation Group 24 Apr 2017

Path to purchase... OOH or POS?
Path to purchase... OOH or POS?

Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers...

Issued by Provantage Media Group 20 Apr 2017