Packaging and labelling forms part of the marketing mix of a product as it affects the buying decisions of consumers. In order for manufacturers to stay competitive in this environment, they need to look at more innovative ways to display and change up their look and feel of the presentation labelling of products.
Issued by Pyrotec 19 Nov 2014 17:02
In the face of constant payment changes, Cards and Payments Africa is the place to drive business growth and keep up with the latest trends. Join the traditional players, the emerging disruptors and risk-taking visionaries of payments as you check-in to our destination of innovation - Las Vegas in Johannesburg. Apart from delivering a great experience, the 15th annual conference and exhibition will take you on a journey to accelerate your business as we welcome the future of payments.
Issued by Terrapinn South Africa 19 Nov 2014 14:45
Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction.
Century old bookstore, Van Schaik, named Bookseller of the Year for the third consecutive year
Issued by Realmdigital 11 Nov 2014 12:18
Leading shopper marketing agency, Angle Orange, has announced that it is the first company in the Western Cape to get Shopper Design Science Accreditation (SDSA). This complements the company's numerous strategic technology and resource investments in the shopper and retail space over the last few years.
Issued by Angle Orange 10 Nov 2014 11:49
FoodSure, a food label verification company, has expanded its service offering, from its original standalone service of food verification to now assist retailers and manufacturers in closing the operational gaps in quality and safety. This move is in line with FoodSure's mission to restore trust in the industry and reduce FMCG manufacturers and retailers risk exposure.
Issued by FoodSure 6 Nov 2014 10:25
The growth and the potential of the washing powder industry, in South Africa, has drawn the attention of major players in the laundry care market; making news recently is the entry of Ariel, a Procter & Gamble brand, into the South African washing powder market. Ariel's entry has sparked the "Washing Powder Wars" whereby the major washing powder brand houses such as Unilever and Tiger Brands have increased their marketing budgets, embarking on campaigns to win and retain customers.
Issued by Analytix BI 4 Nov 2014 11:34
Shopping. It used to be simple and straightforward for South African consumers. A shopping spree involved travelling to a store or mall, looking at products, making a decision and then making a purchase. Possibly some time was spent perusing sales material in local newspapers or magazines beforehand, and you might have asked for some input from friends and family about the item to be purchased - the basic process was well established. But the digital revolution has changed the way South Africans shop and a primary example of this is the impact of the mobile phone.
Expanding Branding is offering new and existing clients discounted promoter rates for the end-of-year rush leading up to Christmas, making it really easy and affordable for most brands, even if they have never used promoters before.
Issued by Expanding Branding 28 Oct 2014 14:00
Happy that your preparation for the end of year rush is on point and you are ready to reach your targets? Then this is not for you. BUT... if you still need to boost your end of year sales volumes, then take advantage of our pre-holiday in-store promotion special to get the edge on your competitors.
Issued by Expanding Branding 22 Oct 2014 11:28
How can retailers turn queuing into a better customer experience?