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Win-win for brands and shoppers as SNAPnSAVE launches new mobile cash-back app
Win-win for brands and shoppers as SNAPnSAVE launches new mobile cash-back app

Good news! South Africans will be able to get cash back for doing their everyday shopping and simply snapping their till slip.

Issued by SNAPnSAVE 29 Jun 2015 09:47

Why you should consider replacing airtime giveaways with sponsored call marketing - JustPalm
Why you should consider replacing airtime giveaways with sponsored call marketing

Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It's an instant reward that the majority of consumers consider rather valuable - much more valuable than coupons that they may or may not redeem before they expire.

By Patrick Palmi, Issued by JustPalm 26 Jun 2015 10:42

Breaking down retail 'data' for digital signage in 2015 - Moving Tactics
Breaking down retail 'data' for digital signage in 2015

With the advancement of retail analytic tools, retailers are gaining better insights into their consumers' behaviour, which has led them to better cater for their consumers' needs.

Issued by Moving Tactics 19 Jun 2015 10:57

E-commerce business to boom
E-commerce business to boom

Since its inception, e-commerce has been plagued with security concerns. The threat of fraud, late payment and late settlement created anxiety amongst merchant and consumer. Now, with continued innovation in the online sector, more and more South African businesses are advancing their services and developing a strong digital presence. South African entrepreneurs are leading the way in online innovation, making e-commerce purchase a simple and effective process for both merchant and consumer. E-commerce business is the new frontier and is set to boom in the coming months.

Issued by Just Perfect 11 Jun 2015 12:26

'Dependency' is the trend in South Africa's rice industry - Insight Survey
'Dependency' is the trend in South Africa's rice industry

Whether it's a reliance on foreign governmental support for agriculture (i.e. Thailand); riding the capricious waves of global import markets; having demand wax and wane in relation to the pricing of alternative staples; or simply being subjected to ever-changing consumer preferences (e.g. 'Banting'), the perennial trend in South Africa's Rice industry is that of 'dependency'.

Issued by Insight Survey 8 Jun 2015 10:08

On-pack promotions: From concept to application - Pyrotec
On-pack promotions: From concept to application

An on-pack promotion can yield a great return on investment for your brand. If used strategically, a promotional device attached to your packaging will put your products in the spotlight and drive sales at the point of purchase - something few other advertising channels can do.

Issued by Pyrotec 4 Jun 2015 10:12

Is SA's 'low-carb' hype starving carb sales? - Insight Survey
Is SA's 'low-carb' hype starving carb sales?

This is the question on everyone's lips.

Issued by Insight Survey 27 May 2015 12:12

A fresh take on the loyalty program - giving South African consumers something they really value - JustPalm
A fresh take on the loyalty program - giving South African consumers something they really value

Retailers have found a new way to create positive relationships with their customers by giving them something valuable in exchange for their loyalty - free talk time with family and friends.

Issued by JustPalm 25 May 2015 10:42