Have you seen Starbucks' new TV series, UPstanders? It's an example of branded content that goes nowhere near steamy coffee shots and the perhaps intentional humour of their name-mangling. Instead it features positive, uplifting stories that makes that all-important emotional connection with consumers...
Why is Braai Day increasingly edging out Heritage Day in SA media, and what's behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence firm, Ornico, analysed ads associated with Heritage Day to discover who's lighting Braai Day's commercial fire.
Ornico 1 day ago
We talk about the 'rainbow nation'. One in which everyone is considered to be part of one big 'melting pot'. We talk about being 'African'. And again this indicates a type of 'one-ness' that paints everyone in Africa with the same brush. This is true in so many ways, however when it comes to engaging with consumers, it may not be so, and is not that clear cut.
For the fifth consecutive year, BIC® is currently visiting schools across Gauteng on its educational roadshow. This year, the stationery brand continues its efforts towards improving the quality of education in our schools with the message: 'If You Can Dream It, You Can Be It'. The aim is to motivate pupils to strive for greatness regardless of their circumstances.
Zinto Activation Group 21 Oct 2016
As a Land Rover enthusiast I recently got an invite to something about the reveal of the new Range Rover Evoque Convertible. Whilst I felt most flattered, they clearly don't know me very well because I am not in the league of Range Rover prices - but the efficiencies of direct marketing is another topic for another day.
Clive Evans 21 Oct 2016
On the next Biz Takeouts Marketing & Media radio show on Thursday, 20 October 2016, from 9-10am, show host Warren Harding chats to Brett Burgess, BU Head Training Division at adidas South Africa, about the launch of the Adidas Athletics category and specifically the Z.N.E (zero negative energy) hoodie which was the focus piece of the category's first range.
19 Oct 2016