Branding most read



Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like.

By Garren Coetzee 29 Jan 2015 14:05

[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers
[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers

In the latest Biz Takeouts Marketing and Media Radio show on Thursday, 29 January, show host Warren Harding was joined in studio by Melissa Attree (@MelAttree), Director of Content Strategy (@OgilvyCT). We spoke about Melissa's recent BizTrends 2015 article Brands vs Publishers, and how smart brands are starting to work with publishers.

29 Jan 2015 13:50

[NewsMaker] Laurian Ovens
[NewsMaker] Laurian Ovens

Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year, including pasta sauces. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories.

By Louise Marsland 28 Jan 2015 14:15

Chris Midgley
Changing the mindset of cost-cutting to value adding

There are a number of issues visible when we scratch below the surface and scrutinise what it means to "cut costs". As clients continue to brief agencies to "cut costs and work within smaller budgets" (often coupled with greater demands in terms of return on investment), it's not necessarily because clients want value for their money, or agencies to explore alternatives, but rather simply interchanging channels and believing this cost-cutting alternative will be as effective as the initial option the agency presented. By making the advertising and media work into simply a "commodity" there is potential to have the effectiveness reduced as well.

By Chris Midgley, Issued by Blast Brand Catalysts 28 Jan 2015 12:34

[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers
[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers

On the next Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 29 January 2015, from 9-10am, show host Warren Harding chats to Melissa Attree, Director of Content Strategy at Ogilvy CT (@OgilvyCT), and Candice Winterboer, founder of Alfa Alfa Content Generator.

28 Jan 2015 11:38

AVE and the consumers turning against you - how do you measure the 'damage'?
AVE and the consumers turning against you - how do you measure the 'damage'?

South African consumers, business people and politicians are standing in disbelief as two major South African business brands count the costs of underestimating the plight of the consumer last year.

27 Jan 2015 15:10

Albert van Jaarsveld
Innovation, a catalyst for development

South Africa was a participant at the World Economic Forum (WEF), which took place in Davos - Switzerland. WEF is uniquely placed to offer South Africa a chance to position itself and communicate its value proposition to international decision makers.

By Albert van Jaarsveld 27 Jan 2015 13:53

Belvedere Vodka gets product placement in new Bond film
Belvedere Vodka gets product placement in new Bond film

The new James Bond film, Spectre, due for global release on 6 November 2015, features Belvedere Vodka for the spy's iconic "shaken not stirred" vodka martini.

27 Jan 2015 08:33

What we've learned from institutions of higher learning
What we've learned from institutions of higher learning

According to figures released by the Department of Basic Education, 403,874 students passed their National Senior Certificate (NSC) this year. Amid the excitement of negotiating this hurdle, for many it brings the question: "Where to now?" into sharp focus. For higher education institution (HEI) brands, this is peak season, with brands playing an important role in informing decisions.

By Christopher Human 26 Jan 2015 10:45