The Economist magazine recently published it's 2018 edition copy marking the beginning of the year and three decades of success. It is important for us to refer to the cover of this widely read magazine because all manner of symbols full of symbolism was used and of course their interpretation varies depending on an individual context.
Kevin Odhiambo Opiyo 2 days ago
It's noisy out there. So much happening, in such a huge world; so much news, information, data, content, always on, 24/7. So much stuff fighting for our attention, every second, every minute, every hour, of every day... And that's without the ad breaks.
Grid Worldwide 2 days ago
A 10 metre high twinkling Christmas tree made out of Moët et Chandon bottles, 3D printed butter, a food memory archive and pop-up dinners that use no water in its creation is just a taste of the activations that culinary-inspired design studio Studio H has successfully implemented. We chat with founder Hannerie Visser about how they are using food to design brand experiences and create memorable campaigns for their clients.
Ruth Cooper 16 Mar 2018
On Friday, 9 March, I attended the Columinate research presentation on the measure of tomorrow, where I learned that up to 90% of consumers' decision-making is non-conscious. Here's further proof why your brand needs to tap into consumers' non-conscious decisions.
Leigh Andrews 15 Mar 2018
Midem, home to the global music community, has announced the launch of its High-Potential Markets Programme, including an Africa Forum with the Trace channel, to support the African music industry.
15 Mar 2018
Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at the first edition of Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press.
Jessica Tennant 15 Mar 2018