©Ivan Opacak via 123RF
Traditional brand building in the modern times

Growing up in the 80s, both in the rural and later in the township environment, Unilever used to treat us to free bioskop sessions at local shops where we watched the brilliant washing performances of Omo or Surf washing powder, and people would win branded washing basins, branded towels and various product hampers, provided they were able to answer brand-related questions correctly.

By Musa Msane 2 Oct 2015 10:19

Image via Pixabay
How did VW not see this coming?

Last week was not good for Volkswagen (VW): an estimated $18bn fine, executives potentially facing criminal charges, a 20% drop in share price and a reputation in shatters.

By Kimberley Clare Ogden 2 Oct 2015 08:37

[Biz Takeouts Podcast] 151: Twitter advertising and Jupiter Drawing Room Cape Town
[Biz Takeouts Podcast] 151: Twitter advertising and Jupiter Drawing Room Cape Town

On Thursday, 1 October 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) was joined via phone by Stephen McIntyre (@stephenpmc), Vice President of Twitter sales EMEA and in studio by Dale Imerman (@idale), Head of Digital for Jupiter Drawing Room Cape Town (@JupiterCT).

1 Oct 2015 14:14

Winning in Africa's consumer market

Africa holds much promise, but also many pitfalls. To succeed on the continent, brands must learn from the failures and successes of others. The Africa continent is now home to more than 1.1 billion people and will account for one fifth of the world's population in 2025, by which time nearly two thirds of the estimated 303 million African households will have discretionary income.

By Amelia Richards 1 Oct 2015 12:07

Coffee addict, Houdini impersonator, Graffiti director – all in a day’s work for Darren!
[Behind the Selfie] with... Darren Kirby

This week, we find out what's really going on behind the selfie with Darren Kirby, director at Graffiti Designs...

By Leigh Andrews 30 Sep 2015 14:00

Image via Pixabay
The extent of Volkswagen's brand damage is debatable

In the coming months Volkswagen will find out to what extent its blatant cheating on emission data will damage its brand. My guess is that if history is anything to go by, it won't be long before VW has licked its wounds and bounced back to business as usual.

By Chris Moerdyk 29 Sep 2015 14:32

©Brian Jackson via 123RF
Protecting your creativity on the web

The internet is the new global market place and it would be commercial suicide not to advertise or display your wares in this space.

By Jani Cronje 29 Sep 2015 13:58