Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.
The second annual Top Brands Conference, hosted by Times Media Events, in association with the Sunday Times was held in Sandton earlier this week. This was followed by the Sunday Times Top Brands Awards...
28 Aug 2015 07:44
On the next Biz Takeouts Marketing & Media radio show, Thursday, 27 August 2015, from 9-10am, show host Warren Harding is joined by CEO of Effective Measure (@e_measure), Graham Plant, who is visiting South Africa this week from Australia.
26 Aug 2015 08:32
On 9 August we celebrated Women's Day. Think of a brand that is targeted at women. It's pink isn't it? It's soft, delicate, and no man would buy into it. Now, think of what Women's Day stands for: strength, solidarity, and courage. The true meaning of being a woman. So, how is it that this sentiment has been lost on brands?