With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg, where he explained why Sorbet's service culture is its competitive advantage in an industry that is first and foremost about the customer.
Jessica Tennant 1 day ago
Bandile Ndzishe 1 day ago
Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales; two years at BrandSmith in activations for Glenfiddich, Remy Martin and Grant Whisky; and two years as Brand Ambassador for SKYY Vodka.
Beverley Klein 2 days ago
If political parties and media houses are going to be responsive in the new era of South African coalition politics, they should pay attention to social media.
Chris Waldburger 18 Aug 2016
Billionaire businessman, and presumptive Republican nominee, Donald Trump officially became his party's choice in the American presidential race.
Wetpaint 17 Aug 2016