Many small and medium enterprises (SMEs) fail to action even the simplest marketing initiatives effectively, often to the detriment of the business' success.
4 hours ago
"You can't predict anyone's work load for the day, we pad out our budgets to avoid hiccups down the line and deadlines are just crazy." This description, which would fit almost any business today, was part of a fictional scenario set-up in the recent HumanEdge Influencer change workshop and which had attendees nodding their heads in agreement.
Leigh Andrews 1 day ago
"Have a conversation with somebody that is not like you." In the latest episode of With or Without Sugar, Giles Shepherd of The Brand Alive Group hears from Angel Jones of Homecoming Revolution about what South Africans should be doing to help Brand South Africa to regain its lost equity.
Brand Alive 1 day ago
Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.
JP Kloppers 2 days ago
Sitting with a group of friends over a bottle of Pinotage, an inevitable discussion of the 'Prophet of Doom' emerged. The majority of the guys in this discussion were of the opinion that Doom as a brand actually benefited by scoring free publicity, citing the adage that 'there is no bad publicity' after all.
Jimmy Tembo 2 days ago
The majority of businesses today would say they're customer-centric, or at least that 'the customer comes first'. But HumanEdge's Influencer: Power to change workshop warns that many of us forget the most important customers of all - our own employees, who can quickly identify a flaw in our processes before it snowballs through a bad customer experience.
Leigh Andrews 2 days ago
To meet a demand in the brand activation and client service industry for highly skilled brand ambassadors, Michelle Combrinck, CEO and founder of Zinto Marketing Group (Zinto), recently launched Zenzele Educational Doorway (Zenzele), a brand ambassador training and incubation centre for future brand ambassadors and client service professionals.
Zinto Activation Group 2 days ago
Boomtown 30 Nov 2016
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour.
Claudelle Naidoo 30 Nov 2016