Branding most read

Your industry


Three 2015 cultural themes and their effect on brands
Three 2015 cultural themes and their effect on brands

From its research, strategic marketing consultancy, Added Value, is describing 2015 as 'The Year of Enrichment' and details how three of the six cultural themes have led to this description and how they influence brands.

29 Mar 2015 11:44

Gordon Cook
Let us encourage brand activism

The debate about the benefits and genuineness of today's brands applies, of course, to the quality and integrity of the brand internally, as well as externally. A misalignment between the two is already a target for activism.

By Gordon Cook 27 Mar 2015 13:34

Does employer branding fall under HR, marketing, or both?
Does employer branding fall under HR, marketing, or both?

To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

By Leigh Andrews 26 Mar 2015 14:00

[NewsMaker] Kim Kullmann
[NewsMaker] Kim Kullmann

Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management.

By Louise Marsland 26 Mar 2015 13:45

Smart data at the heart of pro-social brands
Smart data at the heart of pro-social brands

'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing...

By Leslie Pascaud 26 Mar 2015 12:30

Castle Lite sends out cold blast refreshment
Castle Lite sends out cold blast refreshment

Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa.

26 Mar 2015 11:19

Cars on the ramparts of the tech revolution - Interbrand Sampson De Villiers
Cars on the ramparts of the tech revolution

Four years ago, there wasn't a single car company present at the Las Vegas tech fest. This year 11 car companies were present - showcasing their latest technological innovations.

By Doug de Villiers & Daniel Binns, Issued by Interbrand Sampson De Villiers 26 Mar 2015 10:30

South Africa's no. 1 township brand revealed
South Africa's no. 1 township brand revealed

Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first, followed by All Gold Tomato Sauce in second place and Coca-Cola in third place.

26 Mar 2015 09:10

How dealerships can drive the brand experience - Interbrand Sampson De Villiers
How dealerships can drive the brand experience

Though most of today's car dealerships have not yet taken a quantum leap forward in terms of technology and customer experience, leading automotive brands are succeeding in differentiating themselves by way of facility design.

By Doug de Villiers & Scott Jeffrey, Issued by Interbrand Sampson De Villiers 25 Mar 2015 12:04

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa."

By Al Mackay 25 Mar 2015 10:59

Does your brand have what it takes to be a hero at the bottom of the pyramid? - Knowledge Resources
Does your brand have what it takes to be a hero at the bottom of the pyramid?

Africa is an exciting and unpredictable place to be doing business. Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies.

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45