Dyeshana 'representing Wakanda' at the 2018 One Show Awards.
#AfricaMonth: "Get inspired by an unorthodox approach to ideas" - Xolisa Dyeshana

I caught up with Xolisa Dyeshana - CCO of Joe Public United and SA representative on the international board of the One Club for Creativity - while he was in transit at the airport, for his post-Creative Week One Show reflections this #AfricaMonth.

By Leigh Andrews 2 days ago

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?
#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

On a recent visit to Uganda, I was stuck in the customary two hours' worth of deadlock traffic on the way from the airport to the hotel. With time to kill I looked on in amazement as the local hawkers used the traffic jam as an opportunity to sell their wares to a captive (captured?) audience. On offer was everything you can imagine and a number of things you can't, like a man selling a fish tank, complete with fish swimming around, plants, and a functioning pump.

By Cobus van Zyl 3 days ago

Gleb TV © –
Social storytelling 101: Stop and sharpen your marketing axe

On Friday, 18 May 2018, Cape Town's marketing set descended on the Park Inn Radisson, for Meltwater's latest Biz Breakfast session with Treeshake's Dave Duarte on the art of social storytelling.

By Leigh Andrews 3 days ago

Purity Cereals gets new look
Purity Cereals gets new look

Purity is one of South Africa's most well-loved brands and has been helping busy moms for over six decades. Berge Farrell is excited to announce that they have won Tiger Brands Purity Baby Cereal in a competitive pitch for its packaging upgrade.

Issued by Berge Farrell 3 days ago

Has the digital age impacted the fundamentals of brand building?
Has the digital age impacted the fundamentals of brand building?

I have been thinking about how the digital era has affected brand building. I do believe that for some time, the majority of us marketing professionals have focussed heavily on becoming digitally savvy and left our knowledge of branding fundamentals at the back of the shelf that makes up the bookcase of our minds. This is something that I have witnessed, as well have been guilty of, which is why it was time to rethink the subject.

By Derryn Jackson 3 days ago

Explore doing business to profit with purpose at the 2018 Africa Shared Value Summit
Explore doing business to profit with purpose at the 2018 Africa Shared Value Summit

Future-proof your business and book tickets now for the second annual Africa Shared Value Summit, set to take place this week, on 24-25 May 2018, at The Maslow conference centre in Sandton, Johannesburg. The theme for this year's summit is Meeting the Challenge, and you're invited to join the Shared Value movement, deepening and continuing the Shared Value conversation in Africa with a focus on implementation, impact and how Shared Value may be used as a vehicle to implement and align business to the 17 UN Sustainable Development Goals (SDGs).

Issued by Shift Social Development 23 May 2018

Sharon Keith of Coca-Cola Africa.
#AfricaMonth: Sharon Keith on leaving the Coca-Cola high

Sharon Keith made a name for herself as marketing director at Coca-Cola Africa, but is now bubbling over with the need to pursue other professional and personal interests. Here, Keith shares top highlights from the first Share-A-Coke campaign to the Rainbow campaign that went on to win both a Gold Cannes Lion and the internal Coca-Cola Bravery Award.

By Leigh Andrews 22 May 2018

Sunday Times Generation Next Youth survey announces celeb finalists
Sunday Times Generation Next Youth survey announces celeb finalists

The Sunday Times Generation Next Youth survey has announced the finalists for SA's "coolest" local celebs, sports personalities, radio shows and TV soaps - as decided by the country's youth.

22 May 2018

SA's first homegrown 0.0% alcohol beer
SA's first homegrown 0.0% alcohol beer

AB InBev South Africa worked with Berge Farrell to create Castle Free, the first zero-alcohol beer to be brewed in South Africa. It is an extension of Castle Lager and offers consumers a real beer taste without the alcohol.

Issued by Berge Farrell 22 May 2018

The most valuable brands in South Africa 2018
The most valuable brands in South Africa 2018

Brand Finance has just launched the results of a report listing South Africa's most valuable brands in 2018.

22 May 2018

Doing good is good for business: Tiekie Barnard explains the benefits of Shared Value
Doing good is good for business: Tiekie Barnard explains the benefits of Shared Value

Business is driven by profit, but Shift Social Development CEO Tiekie Barnard believes in the importance of profit with purpose. In this Q&A, she explains the meaning of Shared Value and how companies can use this business strategy to find where the biggest growth opportunities lie

Issued by Shift Social Development 21 May 2018

Generation Z - Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2)

This is a continuation of Marthinus Van Loggerenberg and Tuelo Lechuti's essay on how brand practitioners can offer lucrative solutions and offer ingenious platforms to Gen Z's and how brand practitioners attract these butterflies.

By Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018