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The Loeries 2014: All the finalists
The Loeries 2014: All the finalists

The finalists have now been announced for the 2014 Loerie Awards. All the winners will be announced at the ceremonies on 20 and 21 September at the CTICC in Cape Town.

19 Sep 2014 06:30

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent.

By Danette Breitenbach 18 Sep 2014 14:50

Although price matters, brand reputation is important for low-cost vehicle purchases - Ipsos
Although price matters, brand reputation is important for low-cost vehicle purchases

One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect.

Issued by Ipsos 17 Sep 2014 10:42

Sticking to interesting - Stick Communications
Sticking to interesting

Stick, the Johannesburg-based communications agency, recently scooped not one but two awards at the SAB Gold Circle Awards ceremony. Stick received both the award for Excellence in Advertising and the award for Living the Brand.

Issued by Stick Communications 17 Sep 2014 09:33

Rolf Akermann
Is SA's positioning of "Inspiring New Ways" right?

As a proudly SA person, I am very concerned regarding the image of SA world wide. As a marketing strategist I am even more concerned.

By Rolf Akermann 17 Sep 2014 08:30

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week - the pinnacle of Creative Week in Cape Town and the 'Cannes of Africa', where great advertising is rewarded. As judging takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see.

By Louise Marsland 17 Sep 2014 08:14

Attracting employment through personal branding
Attracting employment through personal branding

You may have read a lot of articles online about how to stay relevant in the marketing industry, so this is my perspective, which I compiled for you based on personal observation and research.

By Mbongeleni Hlomuka 16 Sep 2014 13:41

Donna Rachelson
How to handle conflict in the workplace

People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, "You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you say about yourself."

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Sep 2014 12:51

Facebook celebrates SA creativity with support of the Loeries 2014
Facebook celebrates SA creativity with support of the Loeries 2014

In line with its goals of promoting positive engagement between brands and consumers in high-growth markets and helping people in Africa to connect with each other, Facebook has a strategic partnership with the Loeries Creative Week 2014.

16 Sep 2014 10:28

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and countries. The project to find this joke was called the LaughLab, and encompassed 40,000 jokes and 1.5 million ratings. [1]

By Sid Peimer 15 Sep 2014 14:00

The Loeries - where brands and creativity meet
The Loeries - where brands and creativity meet

Thanks to the plethora of media channels now available to consumers, the Loeries too has evolved from being the industry-specific event of its Sun City heyday, to an open market for brands to window shop for creativity and innovation when engaging customers.

By Staff Reporter 15 Sep 2014 09:04

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday?

By Louise Marsland 15 Sep 2014 08:40

New website gathers all things bridal with 'Just Say Yes'
New website gathers all things bridal with 'Just Say Yes'

Media24 just launched a new online brand, 'Just Say Yes', a single source for all things bridal - from wedding planning, inspiration, wedding supplier list, to a modern archive of wedding etiquette, articles and advice.

14 Sep 2014 10:36