The 2015 year has been a bit of a blur (an epic blur) for the Rocket Creative crew, and the final 'silly season' push is just as manic as it always seems to catch some clients unawares despite all best intentions to schedule as much as possible.
Issued by Rocket Creative 1 Dec 2015 11:32
Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work. Here are insights into what 'good design' means...
By Leigh Andrews 30 Nov 2015 12:00
South Africa is in the middle of an internet explosion, led by the ubiquitous smartphone. Brands looking to capitalise on this growth need to understand that users are mobile and expect their needs to be addressed in the micro-moment. Some local businesses are already seeing results.
By Bryan Nelson 27 Nov 2015 11:44
On Thursday, 26 November 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) looked at the annual IAB Bookmarks Awards, as well as marketing in the hospitality industry with Premier Hotels & Resorts.
27 Nov 2015 10:02
Brands are intrinsic to our modern lives. Almost everything you see and interact with on a daily basis is branded in some way, from the food we eat to the clothes we wear. In our modern lives brands are the way we define ourselves and the medium through which we attempt to understand the chaos of the corporate world.
By Matthew Edwards 26 Nov 2015 11:12
On the next Biz Takeouts Marketing & Media radio show on Thursday, 26 November 2015, from 9-10am, show host Warren Harding starts the show by taking a closer look at the Bookmarks 2016 Awards, the change in categories for next year's awards and what you need to know about the entries and judging.
25 Nov 2015 11:15
The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing. If a brand wants to be successful then it needs to understand this.
By Danette Breitenbach 25 Nov 2015 10:48
Brand architecture is the art of linking your brands. It's the equivalent of a person's surname. If you have a surname like Oppenheimer for example, it is a name that is synonymous with success and wealth. This name opens doors and on first impression, you know the type of person you are dealing with. With a name that is recognizable, it makes the introduction far easier.
By Lara Cassel 24 Nov 2015 13:55
Transparency is a concept that brands should not take lightly.
By Matthew Edwards 24 Nov 2015 10:11
The Ask Afrika Youth Brands Awards, released on 22 November 2015, indicate that the youth market still favours Nokia as the number one brand, with Shoprite second, Mr Price third and Edgars fourth in this year's survey.
24 Nov 2015 08:58