Agility is shaping brands of the future and niche is the 'new mass'

In the past, the clear-cut laws of supply and demand essentially guided marketing activity for most brands. However, in today's complex marketplace, there is an additional layer to take into consideration and that is the role of customer and brand experience.

By Nonku Mabena 25 May 2016

[Biz Takeouts Lineup] 175: Agency focus with Havas Boondoggle
[Biz Takeouts Lineup] 175: Agency focus with Havas Boondoggle

On the next Biz Takeouts Marketing & Media radio show on Thursday, 26 May 2016, from 9-10am, show host Warren Harding look at creative service agency Havas Boondoggle (@boondoggleza).

25 May 2016

Authenticity: The essence of personal branding
Authenticity: The essence of personal branding

"To thine own self be true" said Polonius to his son Laertes. Steve Jobs reiterated similar words, though phrased differently, he said, "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

By Nkgadimeng Ramela 24 May 2016

The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world.

By Candice Simon 24 May 2016

Michelle Storey
Consumer brand activations help you develop a positive perception of your brand

Take a moment to think about the top brands that you consume - what tech you prefer to purchase, what cars you hold in high regard, even the grocery stores you choose to shop at - and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article.

By Michelle Storey, Issued by Tradeway Promotions 24 May 2016

Heidi Myers
Seven habits of highly successful brands

Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments.

By Heidi Myers, Issued by Meltwater 23 May 2016