‘Africa is where others will look for the best in new innovation'
‘Africa is where others will look for the best in new innovation'

What a difference a century makes. If we stepped back in time to a hundred years ago we'd find a primitive China; a Middle East that had yet to discover the riches of oil and most of Southeast Asia consisted of countries that were barely distinguishable from medieval societies. It was an entirely different world.

By Brett Parker 25 Apr 2017

nenetus ©
Five reasons why a professional business sign makes bottom-line sense

What's in a business sign? Well, if you're trying to stand out in a competitive marketplace and onboard profitable new customers, it's far more than just a label or a tag.

By Chans Weber 24 Apr 2017

Main market purchasing patterns - behaviours and influences
Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions. These perceptions build interchangeable relationships that can shape positive brand sentiments, and influence consumers' product choices, purchasing decisions and consumption patterns at the base of the pyramid (BoP).

By Miguel Correia, Issued by Zinto Activation Group 24 Apr 2017