As part of its 50th anniversary celebration, Appletiser has commissioned the Digital Arts Network (DAN) to find a new way to connect with consumers online and on the brand's Facebook page.
1 day ago
"Inspiration comes during those moments when we see true human excellence. It's an emotional experience that comes when we encounter extraordinary ability or competence in some activity, which motivates us to be better ourselves."
Maxim Festival 2 days ago
On the next Biz Takeouts Marketing & Media radio show on Thursday, 28 July 2016, from 9-10am, show host Warren Harding is joined by Simon Cranswick, managing director at Anana Africa, to chat about the rapid evolution of customer experience management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.
2 days ago
Extremely gifted marketing directors and highly effective chief marketing officers are always in perpetual hot pursuit, relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace.
Bandile Ndzishe 3 days ago
A new report from the Chief Marketing Officer (CMO) Council, Building Brands That Attract and Engage Fans, taps into expert opinion from PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank and Overwaitea Food Group to learn more about how culturally connected brands stay valued, real and relevant with consumers.
3 days ago
The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists, is so important, rather than simply telling what they do.
Brand Alive 3 days ago
Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal effective, 1 August 2016, will see the retail store rebranded to Digicape Stellenbosch and Digicape will take over the operational running of the company.
Digicape 3 days ago
Sometimes, breaking the rules can do you more good than following them. In the online marketing world, there's always a shortlist of best practices, for almost any strategy you can imagine, that summarises and instructs you on what to do with a given brand in a given scenario. For example, there's a "right" way to build an SEO campaign, and a "right" way to design a website.
As I walked through the glass doors, wet behind the ears, ready to learn everything there was about brand building and execution, I was ready to take on the world. How do these guys do it? That was the question I wanted answered.
Bongani Chinkanda 3 days ago