Brand activation fosters engagement and inspires consumers to act
Brand activation fosters engagement and inspires consumers to act

Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined, focus on the mechanics of bringing the brand to 'life' and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: why would the audience pay attention to the campaign? Why should they engage? What factors should be considered?

By Miguel Correia, Issued by Zinto Activation Group 10 hours ago

Celebrating a new look for Namibia's finest lager
Celebrating a new look for Namibia's finest lager

Namibians love beer. In fact, they're so proud of their favourite brew, its tagline reads: Made of Namibia. Well, cheers to that, Tafel Lager, an ice cold cheers to that!

Issued by Weathermen & Co 11 hours ago

The Bank of Goodwill
The Bank of Goodwill

There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others. Over the Heritage Day weekend, DJ Black Coffee made a much-publicised transaction with the Bank of Goodwill, following events at the 2016 DStv iRock Festival in Polokwane on Saturday night.

By Khuthalani Khumalo 3 days ago

Brand South Africa hosts university forum on the nation's brand
Brand South Africa hosts university forum on the nation's brand

On Wednesday 5 October, Brand South Africa, in partnership with the University of Pretoria, will host its first University Dialogue with academics from various institutions who will discuss the current South African Nation Brand.

3 days ago

The social phenomenon that is Black Twitter
The social phenomenon that is Black Twitter

Understanding this growing and influential virtual community presents a unique opportunity for brands in South Africa wanting to engage more effectively with their customer base.

By JP Kloppers 3 days ago

Marriott Hotels' content marketing model ensures a long stay
Marriott Hotels' content marketing model ensures a long stay

Marriott Hotels' social media monitoring innovation and branded content creation is making waves around the world, connecting the brand with the next generation of travellers - Millennials. Here's how their content delights their media audience, further boosting their brand loyalty.

By Spero Patricios, Issued by Launch Factory 3 days ago

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 23 Sep 2016

Play your Part aims to build citizen engagement in Limpopo
Play your Part aims to build citizen engagement in Limpopo

Brand South Africa's campaign Play Your Part, along with its interactive PYP cube which encourages citizen engagement, will take place in Limpopo on Thursday 29 September.

22 Sep 2016