Ian Fuhr
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg, where he explained why Sorbet's service culture is its competitive advantage in an industry that is first and foremost about the customer.

By Jessica Tennant 1 day ago

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CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them.

By Bandile Ndzishe 1 day ago

#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard
#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard

Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales; two years at BrandSmith in activations for Glenfiddich, Remy Martin and Grant Whisky; and two years as Brand Ambassador for SKYY Vodka.

By Beverley Klein 2 days ago

Building brands in a world we can't control
Building brands in a world we can't control

It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired.

By Enver Groenewald 19 Aug 2016

Coalition politics = brand management + service delivery
Coalition politics = brand management + service delivery

If political parties and media houses are going to be responsive in the new era of South African coalition politics, they should pay attention to social media.

By Chris Waldburger 18 Aug 2016

#Cannes2016: Navigating in the era of change
#Cannes2016: Navigating in the era of change

On Friday 12 August, Pete Case, chief creative officer at Ogilvy SA, presented his best campaigns of Cannes 2016 and provided some insight into the future of advertising and marketing.

By Beverley Klein 17 Aug 2016

Simple marketing lessons learned from Trump's presidential aspirations
Simple marketing lessons learned from Trump's presidential aspirations

Billionaire businessman, and presumptive Republican nominee, Donald Trump officially became his party's choice in the American presidential race.

Issued by Wetpaint 17 Aug 2016