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[NewsMaker] Cameron Naidoo; Louis Enslin
[NewsMaker] Cameron Naidoo; Louis Enslin

A new agency called Three D Radio has launched an interesting advertising concept for cinema audiences in partnership with Ster-Kinekor and Cinemark.

By Louise Marsland 24 Oct 2014 12:34

How to develop destinations as brands - FusionDesign
How to develop destinations as brands

Destinations aren't different from tomato sauce, fabric softener or any product for that matter. Just like products, destinations have their own "flavour" and identity that make them different. Therefore, just like products, destinations need logos, straplines and ads to establish themselves in the market place.

Issued by FusionDesign 24 Oct 2014 10:32

Getting your brands directly to families just before Christmas has never been easier
Getting your brands directly to families just before Christmas has never been easier

Grow will be distributing 10,000 sample packs to moms at preschools and playgroups nationwide, shortly before school closes for the year.

Issued by Grow Marketing 24 Oct 2014 09:45

Mbongeleni Hlomuka
In the beginning there was branding

The concept of branding dates back to ancient times when the only branding that people could relate to was the branding of livestock.

By Mbongeleni Hlomuka 23 Oct 2014 14:23

New Generation Awards 2014 winners announced
New Generation Awards 2014 winners announced

Now in its second year, the New Generation Social & Digital Media Awards that took place on 21 October at the Sandton Convention Centre saw a total of 67 awards handed out in 32 categories, with Unilever SA winning the Overall Social and Digital Winner Award - Corporate, and Liquorice winning agency of the year.

23 Oct 2014 09:20

South Africa drops in Nation Brand Index
South Africa drops in Nation Brand Index

South Africa has dropped one position to 37 out of 50 countries in the Simon Anholt 2014 Nation Brand Index, just released. However, the over-all reputation score received improves with 0.43 points on 2013 results.

23 Oct 2014 08:23

[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more
[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 23 October 2014, from 9am-10am as show host Warren Harding chats to Michael Carney, Alex Harrington-Griffin, Dirk Tolken and Kisha van Vuuren. [twitterfall]

22 Oct 2014 10:18

Creating shopper chemistry for brands
Creating shopper chemistry for brands

Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator.

By Danette Breitenbach 22 Oct 2014 09:43

Miller Matola
Strong leadership: critical to building South Africa's competitiveness

South Africa is a country rich in diversity with an array of cultures and communities, each with their own stories and history. Each of these communities have produced sometimes world-renowned leaders, but always local leaders, who have contributed to improving the lives of South Africans; they have made a mark on history and by playing their part, they have made South Africa the country we know today.

By Miller Matola 20 Oct 2014 15:23