Brands with purpose that walk the talk!
Brands with purpose that walk the talk!

If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact. Without revealing any of our secrets, here's why branded content with a simple message that taps into real emotion works...

By Spero Patricios, Issued by Launch Factory 1 day ago

Branding hacks: Three insights into 'the rise of the bite-size'
Branding hacks: Three insights into 'the rise of the bite-size'

Purpose: To highlight the shifts in the way people are obtaining and transferring information and how to align your business' branding with them.

Issued by Powerhouse Advertising 1 day ago

Just launches new brand identity, drops Retirement in name
Just launches new brand identity, drops Retirement in name

Just, founded in 2014 by retirement specialists who wanted to address shortcomings in the South African retirement market, has launched its new brand identity, ‘Just' last week, locking in the descriptor ‘Rethink Retirement'.

1 day ago

Image by 123RF
New insurance brand launched in Botswana

The Southern African operation of Zurich Insurance, which used to be listed on the JSE, rebranded itself Bryte Insurance on Thursday. Its Swiss parent recently sold the company to Canada-based Fairfax Financial Holdings.

By Hanna Ziady 2 days ago

Compete cleverly: Don't outrun – outwit!
Compete cleverly: Don't outrun – outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power. And that is why the underdog is very much in the game – also with regards to business.

Issued by Gawk 2 days ago

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Ford still can repair its brand in South Africa but it needs to act quickly

There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model's propensity to burst into flames. Ford South Africa has not helped the situation with its lethargic reaction to what's now a major crisis.

By Mlenga Jere and Raymond van Niekerk 3 days ago