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South African agencies win 18 Pencils in D&AD Awards
South African agencies win 18 Pencils in D&AD Awards

Judging has wrapped up for the D&AD Awards in London, with South African agencies winning 18 Pencils. The Awards celebrate the best in design, advertising and commercial creativity. Judging took place between 21-23 April, held at The Old Truman Brewery in London.

24 Apr 2015 11:12

Performance marketing can generate high returns
Performance marketing can generate high returns

"Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence, its online marketing lacks commitment or its founders believe that now they have built it, customers will come," says Daniel Gross, CEO of AdMarula.

22 Apr 2015 13:40

Mike Sharman
#Awareness is so 2014...

It's become our obligation as an industry to be able to create a remarkable brand narrative that does more than just create awareness. We need to create content that takes consumers' hands on their journey from awareness of a product to purchase consideration, converting consumers to buy a product, use a service, or download an application.

By Mike Sharman 22 Apr 2015 13:08

[Biz Takeouts Lineup] 128: Springleap and the newly launched Creative Insights division
[Biz Takeouts Lineup] 128: Springleap and the newly launched Creative Insights division

On the next Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 23 April 2015, from 9-10am, show host Warren Harding is joined in studio by Springleap (@Springleap) MD and Head of Commercialisation, Trevor Wolfe, about the recent launch of Springleap's Creative Insights Division - a first of its kind, utilising the crowdsourcing model and a unique way where clients can now plug into Springleap's co-creation community as an insights platform for research and qualified feedback.

22 Apr 2015 09:04

Keri-Ann Stanton
Growing brand belief - the core of PR

We, at Engage Joe Public, believe that the core of PR is developing meaningful, relevant, sustainable relationships with media, influencers and consumers.

By Keri-Ann Stanton 21 Apr 2015 14:37

As e-commerce booms, retailers need solid partners to soar - PayU
As e-commerce booms, retailers need solid partners to soar

South Africa is seeing a notable growth in e-commerce. The role of companies such as PayU is integral to the successful entry and growth of e-commerce retailers in this space.

Issued by PayU 21 Apr 2015 11:50

Rocket Creative (re)launches into 2015 - Rocket Creative
Rocket Creative (re)launches into 2015

Evolving and learning something new every day has become synonymous with Rocket Creative's approach as a business.

Issued by Rocket Creative 20 Apr 2015 10:08