Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don't have the time, or they don't know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities for business growth. My advice is not to dive right into complex marketing campaigns, but to begin with these three marketing must-dos, which will start you off on the right track, without breaking the bank.
Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers. If you - whether an individual or brand - want to build a successful influencer profile you need to create and share messages, pictures or content that appeals to people. This can be via your Twitter handle, Facebook wall, Instagram profile or blog.
By Steven Murray 25 Nov 2014 14:44
How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?
By Ilse van den Berg 25 Nov 2014 11:11
Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces, and also what marketers and brand managers alike ought to be if they're to make any meaningful difference in the lives of consumers.
By Jessica Taylor 25 Nov 2014 08:58
From 24-28 November 2014 South Africans will have the opportunity to secure selected NF Branding products at a 50% discount. NF Branding (Pty) Ltd, today the largest branding house in the southern hemisphere, offers a full range of indoor and outdoor branding products. Its clientele includes the largest brands on the African continent and became the local favourite within the market with its strategy to only sell what it produces within its own factories. Nothing is outsourced or imported.
By Aydonne Samuels, Issued by National Flag & Branding 24 Nov 2014 09:09
Much like Mark Twain's death, rumours of radio's demise have been much exaggerated. In fact, the reality is that despite the fragmentation of the existing medium, and the growth of new media in other areas - and possibly even as a direct result of both of these - radio rocks more than ever.
By Lizette Anderson 21 Nov 2014 14:00
Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another, and is so woven into the fabric of our lives that it is often taken for granted.
By Deborah Usher 20 Nov 2014 08:45
We often hear the term 'active citizenship' and see it used in relation to our contribution to the growth and development of South Africa. But do we fully understand what this term means?
By Miller Matola 19 Nov 2014 14:26