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Genesis Data Services new name for Plum Solutions
Genesis Data Services new name for Plum Solutions

Plum Solutions has been rebranded as Genesis Data Services, following its acquisition by the Genesis Capital Group, an investment company. The company will continue to deliver profiled data, with good contact rates, adding value to its clients' overall campaigns.

19 Aug 2014 09:23

Drinkers cannot discern between major beer brands
Drinkers cannot discern between major beer brands

Beer drinkers cannot tell the difference between the major brands of lager, blind tasting carried out by academics has shown.

18 Aug 2014 11:01

New brand identity to be revealed at Exclusive Books' Rosebank opening
New brand identity to be revealed at Exclusive Books' Rosebank opening

A consortium led by Global Capital, in partnership with Benjamin Trisk, Mark Barnes and Simon Sussman, has acquired Exclusive Books and the brand's new identity, designed by Switch, will be on display for the first time on 21 August 2104, when the new branch opens at Rosebank Mall.

18 Aug 2014 09:55

Amplifying social media for brands
Amplifying social media for brands

Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died this week. Or the hatred that spews forth when those with opposing beliefs clash.

By Louise Marsland 15 Aug 2014 06:00