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Value of city brands to be discussed at SA Competitiveness Forum
Value of city brands to be discussed at SA Competitiveness Forum

Brand South Africa will host the second annual South African Competitiveness Forum (SACF) on 4-5 November 2014 at EY (Ernest and Young) in Sandton. One of the topics to be discussed will be the role of cities in contributing to South Africa's competitiveness, as part of the theme, 'Active Citizenship and its role in changing the South African brand reality.'

17 Oct 2014 08:44

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft or skill and tapped into our 'maker economy', do resonate with consumers, especially Gen Y and the Millennials.

By Louise Marsland 17 Oct 2014 08:12

Donna Rachelson
How email impacts your brand in the workplace

Email is like any other form of communication - there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically skilled and communicate well in person or over the phone, the way they use email reflects poorly, not only on them, but on the organisation as a whole. I hear complaints about employees who think that communicating via email is licence to use "SMS style slang and abbreviations" or be overly familiar (which is inappropriate within an organisation, but even more so when the person is communicating with clients). On the other hand, I hear of employees who are curt, abrupt or even downright rude when communicating through email. Little do these people realise the negative impressions that their email behaviour is creating in the minds of their peers.

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Oct 2014 12:30

The economics of branding: Positioning for maximum value - Yellowwood Future Architects
The economics of branding: Positioning for maximum value

The law of supply and demand has been understood since the 14th century, when Mamluk scholar Ibn Taymiyyah wrote: "If desire for goods increases while its availability decreases, its price rises. On the other hand, if availability of the good increases and the desire for it decreases, the price comes down."

By Gerhard Reinecke, Issued by Yellowwood Future Architects 16 Oct 2014 10:31

[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein
[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein

Tune in to the Biz Takeouts Marketing & Media radio show, tomorrow, Thursday, 16 October, from 9am-10am as show host Warren Harding chats to Nader Henein, Regional Director: Product Security, BlackBerry. [twitterfall]

15 Oct 2014 10:26

Presentation on men and women's media habits
Presentation on men and women's media habits

The Consumer Connection System (CCS), a Dentsu Aegis Network research tool, tells users how many people consume a specific media channel, what role that channel plays in their daily lives, how they use it, how it influences their perceptions and what messages they are receptive to at specific times of their day.

15 Oct 2014 09:53

Entries open for 2015 IAB South Africa Bookmarks Awards
Entries open for 2015 IAB South Africa Bookmarks Awards

The inaugural IAB Digital Summit will precede the 2015 IAB South Africa Bookmarks Awards. Both will be held on 19 February 2015 at the Turbine Hall in Newtown Precinct, Johannesburg.

15 Oct 2014 08:33

Where will out of home advertising lead us?
Where will out of home advertising lead us?

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play.

By Ingrid von Stein 14 Oct 2014 11:31

Strategic planning insights for brand custodians: Cape Town, 29 October
Strategic planning insights for brand custodians: Cape Town, 29 October

'Strategy in a Day' is a one-day course that will leave you empowered to leverage strategic planning; to embrace it; to add value and gain that competitive advantage we are always looking for. This course takes a holistic view of strategy, giving you the solid foundations of what strategy actually entails. It demystifies a field that has been wrongfully become an enigma to many. 'Strategy in a Day' takes you on a liberating journey from the very origins of strategic planning, its recent migration into business to its everyday application. The course is exceptionally popular with hundreds of delegates having attended nationwide.

Issued by Stratplanning 14 Oct 2014 11:00