The world of marketing has transformed radically over the last decade. As access to the internet has grown, consumers have increasingly incorporated the internet and technology into their purchasing journey, fundamentally changing the way they make purchasing decisions.
By Hannah Connor 12 Mar 2014 14:23
The latest Mxit Brand Index has been released, revealing the top South African brands on Mxit on 28 February 2014.
12 Mar 2014 09:52
Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
By Mark Porter 11 Mar 2014 14:27
Zinto, an established brand activation, entertainment and event company, recently embarked on the second leg of its 'all things brand' campaign, which is aimed at driving brand awareness and promoting the company's experiential promotional activities and customised campaigns to marketing decision-makers at media agencies.
Issued by Zinto Activation Group 11 Mar 2014 09:48
The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to help their brands thrive in this always-evolving environment. Here are four trends I'm expecting to shape the marketing and communications world over the next year or so.
By Diane Charton 11 Mar 2014 08:43
A recent article on the Harvard Business Review website caused a stir in our office. 'Three Long-Held Concepts Every Marketer Should Rethink' suggested that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process, given the ease with which we can evaluate products based on the experiences and opinions of others.
By Nicole Velleman 10 Mar 2014 06:45
There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.
By Louise Marsland 7 Mar 2014 09:50
The eighth in the trendtalk series will be held at the Plascon Auditorium in Cape Town, from 3.30-5pm on Tuesday, 18 March 2014.
7 Mar 2014 08:28
Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
At Interbrand, we believe that 'brand-led design' - where brand and design are approached together- does more than create effective design - it creates brand and business value.
Issued by Interbrand Sampson De Villiers 6 Mar 2014 10:05
A new collaborative agency, we are BOB, has launched to offer clients independent specialists that collaborate rather than compete against each other to deliver better business results than the conventional lead agency model.
6 Mar 2014 09:02
Join Biz Takeouts Marketing & Media radio show host Warren Harding every Thursday from 9am-10am from the 2oceansVibe Radio. In this week's show he speaks to marketing manager of Harley Davidson Africa, Michael Carney, country manager for The Entertainer, Natasha Pendleton and Rich Simmonds about his new book, 5 Night Plan. [twitterfall]
5 Mar 2014 10:10
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
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