Digital Arts Network helps Appletiser expand 'Crowns On' game
Digital Arts Network helps Appletiser expand 'Crowns On' game

As part of its 50th anniversary celebration, Appletiser has commissioned the Digital Arts Network (DAN) to find a new way to connect with consumers online and on the brand's Facebook page.

1 day ago

Maxim Festival: Pepe Marais to transport you into the world of creativity
Maxim Festival: Pepe Marais to transport you into the world of creativity

"Inspiration comes during those moments when we see true human excellence. It's an emotional experience that comes when we encounter extraordinary ability or competence in some activity, which motivates us to be better ourselves."

Issued by Maxim Festival 2 days ago

[Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report
[Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report

On the next Biz Takeouts Marketing & Media radio show on Thursday, 28 July 2016, from 9-10am, show host Warren Harding is joined by Simon Cranswick, managing director at Anana Africa, to chat about the rapid evolution of customer experience management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.

2 days ago

Marketers, set up your ad agency KPIs to exceed yours!
Marketers, set up your ad agency KPIs to exceed yours!

Extremely gifted marketing directors and highly effective chief marketing officers are always in perpetual hot pursuit, relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace.

By Bandile Ndzishe 3 days ago

Experts give insight in new report on the cultural connection to brand attraction
Experts give insight in new report on the cultural connection to brand attraction

A new report from the Chief Marketing Officer (CMO) Council, Building Brands That Attract and Engage Fans, taps into expert opinion from PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank and Overwaitea Food Group to learn more about how culturally connected brands stay valued, real and relevant with consumers.

3 days ago

Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists, is so important, rather than simply telling what they do.

Issued by Brand Alive 3 days ago

Digicape acquires and rebrands Stellenbosch-based Buro Stores
Digicape acquires and rebrands Stellenbosch-based Buro Stores

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal effective, 1 August 2016, will see the retail store rebranded to Digicape Stellenbosch and Digicape will take over the operational running of the company.

Issued by Digicape 3 days ago

Boris Dzhingarov
How to break the rules of personal branding and look good doing it

Sometimes, breaking the rules can do you more good than following them. In the online marketing world, there's always a shortlist of best practices, for almost any strategy you can imagine, that summarises and instructs you on what to do with a given brand in a given scenario. For example, there's a "right" way to build an SEO campaign, and a "right" way to design a website.

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

Winning with consumers: SA brands applying design thinking
Winning with consumers: SA brands applying design thinking

As I walked through the glass doors, wet behind the ears, ready to learn everything there was about brand building and execution, I was ready to take on the world. How do these guys do it? That was the question I wanted answered.

By Bongani Chinkanda 3 days ago