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Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

By Danette Breitenbach 28 Aug 2015 11:04

David Blyth
Business growth across Africa depends on more relevant business action and communication

Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08



Sunday Times Top Brands Conference, Top Brands Awards announced
Sunday Times Top Brands Conference, Top Brands Awards announced

The second annual Top Brands Conference, hosted by Times Media Events, in association with the Sunday Times was held in Sandton earlier this week. This was followed by the Sunday Times Top Brands Awards...

28 Aug 2015 07:44

Burger King's cheap shot
Burger King's cheap shot

Hello keyboard terrorists.

By Erik de Jager & Cole Matthews 27 Aug 2015 15:20

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO
[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

On the next Biz Takeouts Marketing & Media radio show, Thursday, 27 August 2015, from 9-10am, show host Warren Harding is joined by CEO of Effective Measure (@e_measure), Graham Plant, who is visiting South Africa this week from Australia.

26 Aug 2015 08:32

Is your brand woman enough? - Brand Union
Is your brand woman enough?

On 9 August we celebrated Women's Day. Think of a brand that is targeted at women. It's pink isn't it? It's soft, delicate, and no man would buy into it. Now, think of what Women's Day stands for: strength, solidarity, and courage. The true meaning of being a woman. So, how is it that this sentiment has been lost on brands?

By Charné Verwey & Kaylee Dobie, Issued by Brand Union 24 Aug 2015 10:23