If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact. Without revealing any of our secrets, here's why branded content with a simple message that taps into real emotion works...
Purpose: To highlight the shifts in the way people are obtaining and transferring information and how to align your business' branding with them.
Powerhouse Advertising 1 day ago
Just, founded in 2014 by retirement specialists who wanted to address shortcomings in the South African retirement market, has launched its new brand identity, ‘Just' last week, locking in the descriptor ‘Rethink Retirement'.
1 day ago
Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power. And that is why the underdog is very much in the game – also with regards to business.
Gawk 2 days ago
There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model's propensity to burst into flames. Ford South Africa has not helped the situation with its lethargic reaction to what's now a major crisis.
Mlenga Jere and Raymond van Niekerk 3 days ago