The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That's an illusion. If you think you can beat his time, that's a delusion.
By Sid Peimer 6 Dec 2013 07:26
The automotive sector is already one of the world's biggest spenders on digital marketing and advertising, with motor manufacturers and dealers worldwide constantly increasing the portion of their budgets they allocate to digital channels. In South Africa, we are lagging behind in terms of international trends, but are catching up steadily.
By Michael Walker 6 Dec 2013 07:00
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
The only thing warm and fuzzy about corporate culture should be how it makes customers feel. Rather, there should be a conscious and deliberate effort from the leadership to shape and direct the company's way of life in a particular way. Leaving culture to chance is taking a chance on the future of the business.
By Sean McCoy 4 Dec 2013 12:56
#BIGLoveBIGData for Synergize and Saatchi & Saatchi South Africa
Issued by Saatchi & Saatchi 4 Dec 2013 09:45
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc. Imagine that you had two, three, five or even ten brands to nurture and market - you may start to feel like the Old Woman who Lived in the Shoe...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer. The "story" or "brand" is made up of its design, tag line, method of communication and name.
By Claudio Milo 29 Nov 2013 08:45
To launch its new variants, Pink Pomegranate and Black Espresso, Ola Magnum hosted South Africa's first 'live' Twitter Auction.
29 Nov 2013 08:17
Added Value has released its analysis of the South African marketing industry. During July, August and September 2013, its management team engaged in conversation with some of South Africa's leading marketing directors, responsible for over R2 billion in advertising spend a year, and the heads of advertising and digital agencies.
28 Nov 2013 09:26
I recently read an article in Harvard Business Review that I found fascinating. It's on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West.
By Al Mackay 28 Nov 2013 06:45
South African TV operator TopTV is set to relaunch as StarSat, backed by China-based StarTimes, and has set itself a target of adding 700,000 customers a year, building on its existing base of 100,000 homes, according to local reports.
4 Nov 2013 09:18
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