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[NewsMaker] Liam Olding
[NewsMaker] Liam Olding

140 BBDO is bolstering its creative leadership with new appointments including that of Liam Olding as creative director. Olding will take the lead in growing creative talent at 140 BBDO.

By Louise Marsland 1 Oct 2014 09:34

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically. And much merriment was had by all, including relevant brands.

By Louise Marsland 29 Sep 2014 13:26

AddSwitch rebrands to AddSuite, offers programmatic buying
AddSwitch rebrands to AddSuite, offers programmatic buying

Local online advertising solutions company, AddSwitch has expanded its offering and rebranded. It will now be known as 'AddSuite.'

29 Sep 2014 09:58

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?

By Andrea Mitchell 29 Sep 2014 07:57

Mike Saunders
Authentic loyalty through brand utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.

By Mike Saunders 29 Sep 2014 06:25

Promise wins Gold at the Loeries - Promise Brand Specialists
Promise wins Gold at the Loeries

Promise has won a coveted Craft Gold Loerie at this year's 2014 Loerie Awards, as well as a Craft Certificate.

Issued by Promise Brand Specialists 25 Sep 2014 12:56