Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg.

By Jessica Tennant 13 minutes ago

Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO (currently on the Titanium Lions jury), took the opportunity to co-author a book called The Art of Branded Entertainment, edited by jury president PJ Pereira.

By Jessica Tennant 43 minutes ago

Tony Chambers
Epica announces jury president, new grands prix, categories, ad campaign

The 32nd Epica Awards today announced brand and content director of Wallpaper* magazine, Tony Chambers as jury president, two new grand prix in resposibility and alternative media, and the competition's new advertising campaign by Wieden & Kennedy in Amsterdam.

1 hour ago

Wan-Ifra's International Color Quality Club 2018-2002 winners
Wan-Ifra's International Color Quality Club 2018-2002 winners

The winners of the International Color Quality Club 2018-2020 contest (ICQC) has been announced.

22 hours ago

Time-saving hacks for event planners
Time-saving hacks for event planners

Event planners all over the world could do with a bit more of two things: time and money, and while we've tried to help with the latter here we'll be talking a little bit about the former. As great as having an abundance of time to plan an event would be, in most cases we find that ample lead time and manageable timelines are more best-case scenarios than actual realities.

Issued by Worx Group 22 hours ago

Julian Boulding, president of thentworkone at the 2017 Indie Summit. Screengrab from thenetworkone channel on .
#CannesLions2018: A view on the agility and innovation of independent agencies

Ann Nurock interviews Julian Boulding, president and founder of thenetworkone, who tells us more about the Indie Summit, what thenetworkone is all about and how marketers can benefit by choosing an independent agency.

By Ann Nurock 2 days ago

Using the speed of sound
Using the speed of sound

The human brain only needs 146msecs to react to sound. This is faster than touch (149 msecs), sight (189msecs) and taste (500 msecs). Think about bone-chilling scenes in horror movies, they only work if the sound is placed just after the visual imagery. Otherwise, the sound will give the surprise away, because the brain processes it faster than the visual stimuli.

By Andreas Furtner 3 days ago

Building the Shared Value ecosystem in Africa - Insights from 2018 Africa Shared Value Summit
Building the Shared Value ecosystem in Africa - Insights from 2018 Africa Shared Value Summit

One of the strongest themes of the 2018 Africa Shared Value was the importance of businesses investing in the creation of sustainable Shared Value ecosystems for long-term success. This emphasis on partnerships and effective collaboration culminated in the launch of the Shared Value Africa Initiative (SVAI), the exclusive regional partner of the Shared Value Initiative in Africa, which aims to expand and support the Shared Value community on the African continent.

Issued by Shift Social Development 3 days ago

on Instagram
#YouthMonth: Yenani Madikwa is Cannes FCBSocialEye for 2018

FCB Global selected Johannesburg-based Yenani Madikwa, copywriter at FCB Africa, as the second annual Cannes FCBSocialEYE. The prize is an all-expenses-paid trip to attend Cannes 2018 and entails rubbing shoulders with high-profile creatives from all over the world. "I'll be building relationships with people that I don't usually have access to and learning things from worlds that I didn't even imagine existed," says Madikwa.

By Jessica Tennant 18 Jun 2018

ACA announces board of directors for 2018/2019
ACA announces board of directors for 2018/2019

The Association for Communication and Advertising (ACA) elected its new board of directors for the 2018/2019 fiscal on Thursday, 25 May 2018, during its 71st Annual General Meeting at the AAA School of Advertising campus in Johannesburg.

15 Jun 2018

The biggest social media event of all time is on this June
The biggest social media event of all time is on this June

The kick-off of the first match in the world's most anticipated football tournament this June will also signal the start of what will likely be the biggest mobile and social media event the world has ever seen. It's an unprecedented opportunity for marketers to engage with people about a subject they are truly passionate about.

By Elizma Nolte 15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Recently inducted into the ANA Business Marketing Hall of Fame, Tom Stein has been at the forefront of B2B marketing for more than three decades. As the chairman and CCO of global B2B marketing agency Stein IAS, he works closely with marketers across many B2B sectors, including technology, financial, industrial, healthcare, telecommunications and professional services.

By Jessica Tennant 15 Jun 2018