The PRC (Publisher Research Council) has released the first Pams (Publisher Audience Measure Survey) results that measure reading across multiple platforms.
15 Feb 2018
Significant declines in Custom magazines and to a lesser extent in Consumer publications saw the overall decline in magazines edge to just over eight percent (8.1%) over Q3 and a 16.6% decline over the prior year. This is according to the Audit Bureau of Circulation (ABC) 4th quarter 2017 results.
Danette Breitenbach 14 Feb 2018
People are fast becoming digital citizens, and Kwenta Media is not far behind. The publishing house has moved its popular publication, known for its groundbreaking content, Essays Of Africa, to a world of augmented reality. The now interactive digital magazine will be accessible to our readers on a whole new platform, and you don't want to miss out!
Kwenta Marketing 13 Feb 2018
In February 2018, New Media Publishing will release the 268th issue of Golf Digest, making it one of the country's longest running sports magazines. The March issue (on shelf from 19 February) is the iconic Top 100 Edition. The prestigious course ranking was first published in 1998, and this year will mark its 20th anniversary.
New Media 9 Feb 2018
Topics for inclusion, equality and diversity in the media sphere itself remained under the media spotlight this week as social media netizens celebrated Cosmopolitan South Africa's decision to place Laverne Cox on the cover, with their logo suitably rainbow-hued to show support of the LGBTQI+ community.
Leigh Andrews 5 Feb 2018
Digital content marketing has disrupted brand communication over the past decade. The sharp rise in internet access and social media platforms has created opportunities for companies to tell their stories by adopting these new techniques. Through these developments, we have witnessed marketing and communication teams split their budgets between traditional media and digital channels in a balancing act as they try to weigh up the most effective platforms to utilise in reaching their target audiences.
Thabiso Dlamini 1 Feb 2018
Novus Holdings, previously part of the Naspers Group, looks set to have its third grim year in a row, with reports that it is set to lose the crucial contract to print Media 24's newspapers and magazines to Caxton and a number of small independent printers. Industry sources say the move could save Media24 as much as R200m a year.
22 Jan 2018