Capturing the Generation Z opportunity
Capturing the Generation Z opportunity

South Africa has a youthful population, with more than 66% of our people below 35 years old and 41% younger than 21 years old. Marketers who want to ensure the longevity of their brands and win the consumer of the future thus need to come to grips with what the under-21s - Generation Z - want and value.

By Rachel Thompson, Issued by GfK South Africa 11 Oct 2017