Catherine Bothma
Marketing to the youth of 2017

Catherine Bothma, MD of HDI Youth Marketeers (HDI), presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study.

By Jessica Tennant 16 May 2017

The Castle of Good Hope exhibition stand at the 2017 Rand Easter Show.
Educating tomorrow's leaders with SchoolMedia

One of the stands at the recent Rand Easter Show gave an easy-to-absorb timeline history of the Castle of Good Hope that generated further coverage from media the youth tap into. Khethi Ngwenya, managing director of SchoolMedia, explains how and why they brought the idea to life.

By Leigh Andrews 15 May 2017