Youthful continent - A playground for both brand and youth
Youthful continent - A playground for both brand and youth

In South Africa alone, youth, aged 24 and under make up 50% of the 54 million population. Nigeria is large and diverse with a population of 179 million people and 250 ethnic groups. Of these people, 92 million people are under 25. Kenya, in East Africa, has a similar infrastructure and business framework to South Africa. With a population of 42 million, they are almost as populace as South Africa, with 62% of the population being under the age of 24.

Issued by HDI Youth Marketeers 3 days ago