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Webfluential, Student Village partnership opens up opportunities

A new partnership between Student Village and Webfluential aims to grow South Africa's youth influencer marketing capabilities, enabling targeted engagement between brands and Afrillennials (African Millennials) with influencer potential.

19 Jan 2017

#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

12 Dec 2016

Zinto spreads a message of hope to young inmates on World Aids Day

A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates, in line with World Aids Day...

Issued by Zinto Activation Group 2 Dec 2016

Youth marketing in 2017 - five trends

In order to empower the South African youth, we need to provide them with the right information. However, in a society infiltrated with all sorts of messages, how can the right information cut through the noise...?

24 Nov 2016

Introducing HDI's rising game-changer, Miss SA semi-finalist Olin-Shae

HDI is celebrating a rising game-changer: Olin-Shae De La Cruz. Olin-Shae (22), who has been with HDI for two years now, was recently dubbed one of the 2017 Miss South Africa semi-finalists...

Issued by HDI Youth Marketeers 23 Nov 2016

Youth Influencer Awards select 2016's winners

The winners of the 2016 Youth Influencer Awards (YIA) were announced late last week. Several top South African brands were in attendance to witness the awards, including Castle Lite, Heineken, Nestle, AB InBev and Standard Bank...

7 Nov 2016

Three essential tips you don't get from a marketing degree

Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history...

By Antoinette Pombo 31 Oct 2016

Celebrating the educators that shape SA's future leaders

To celebrate National Teachers' Month, Pick n Pay School Club spent time interviewing and profiling the educators who go the extra mile for their learners, in and out of the school environment...

Issued by HDI Youth Marketeers 28 Oct 2016

The modern marketing paradox

The youth are exposed to around 3000 ads per day and only a fraction of those come anywhere close to being noticed. It's no wonder then that brand managers are trying everything to get their brands to stand out...

By Antoinette Pombo 12 Oct 2016

Five tips to win the youth over for brand managers

If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf...

By Antoinette Pombo 5 Oct 2016

Defining work for a new generation

The nature of work has changed and the design of the workplace and spaces of the future will influence the human mind in the workplace. The role of millennials in the workplace, the way they think and work, are an important aspect of this...

By Danette Breitenbach 5 Oct 2016

What's in store for Jason Levin

In July, Jason Levin announced his imminent departure from leading youth and family market specialist agency HDI Youth Marketeers. After eight years at the helm, he finally hangs up his HDI-branded gloves...

Issued by HDI Youth Marketeers 3 Oct 2016

Youthful continent - A playground for both brand and youth

HDI is spreading its footprint in Africa, as the continent has proven to be youthful. HDI has recently announced the opening of their new offices in Ghana...

Issued by HDI Youth Marketeers 26 Sep 2016

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