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Ads that resonate with the youth
Every year, 2500 youth vote on which ads worked for them in the annual Khuza Awards run by HDI youth marketers. The winners were announced this week. Amongst the campaigns that received the most attention this year were Axe and Chicken Licken, but with the world's favourite cola brand really getting a double thumbs up. Brrrravo Coca Cola! 16 May 2008 09:33

Spotlight on youth market this May
The month of May casts the spotlight on South African youth's brand preferences. Two awards events will celebrate who is getting it right and see the release of the results from two extensive studies: Sunday Times Generation Next (brand preference) and the Khuza Awards (advertising and communications). 7 May 2008 09:20

Screening career guidance for the youth
Nu Metro and Standard Bank have joined up with communications company Orbes Media to develop and screen an informative and entertaining movie outlining careers, education, training, life skills, loans and bursaries in South Africa, for learners in grades 9 - 12. 6 May 2008 08:33

Understanding the new youth intelligence
[Louise Marsland] As a marketer or brand manager you only have about five years to understand the uniquely different ways the youth of today are consuming brands. Because in five years those youth will be your consumers... the most wired, savvy, brand-informed and literate consumers you have ever encountered. Do you even talk their language? 23 Apr 2008 11:02

New MD for HDI Youth Marketeers
Jason Levin has been appointed as the new MD of specialist marketing agency, HDI Youth Marketeers, effective 1 April 2008. Long-standing MD of HDI Liesl Loubser moves into the role of CEO. 9 Apr 2008 09:37

Finally, a youth radio station for Eastern Cape
[Tshepiso Seopa] Realising the potential of youth market, SABC has replaced CKI FM with new youth radio station truFM. Launched yesterday, Wednesday, 2 April 2008, at Bisho Stadium in Bisho, it will target young people aged 16 - 34, with a 50/50 gender split, living in semi-urban areas of the Eastern Cape. 3 Apr 2008 11:19

Sondag and the Bakgat youth market - Sondag
The partnership between Sondag and Bakgat, the new local Afrikaans teenage movie from Ster-Kinekor, heralds an exciting phase for youth marketing in Sondag. 29 Mar 2008 18:02

Targeting youth at their most engaged
Advertisers wishing to engage with youth audiences today need to understand the changes underway in how they communicate with each other. Brian Kealy of Microsoft International recently revealed statistics on how digital communications have revolutionised the way South African youth, as well as youth from parallel emerging online markets, communicate with each other, at the MSN Microsoft Symposium held in Cape Town. 27 Mar 2008 22:17

Improved functionality for local youth social network
Blueworld, a South African social networking site for the youth, has recently introduced familiar-looking new functionality and some new additions which makes Blueworld distinctly South African. 10 Mar 2008 08:50

Dare Magazine offers advertisers niche youth targeting - The Publishing Partnership
Dare Magazine is fashion retailer LEGIT's quarterly publication which was launched in August of 2007 by leading Cape-based publishing company, The Publishing Partnership. It offers a previously untapped market of up-and-coming, savvy, young account holders between the ages of 18 and 23, relevant information and tips on fashion, relationships, money and technology. 26 Feb 2008 16:03

And this little piggy went to school... - Mortimer Harvey
A funky, fun-filled Savings and Investment road show where Absa Piggy Banks take centre stage is scheduled to visit 30 primary schools in Gauteng from 28 January to 15 February 2008. The promotion is part of Absa's national youth campaign to promote an attitude of saving amongst school children in South Africa. 13 Feb 2008 18:52

Hip show hits the road
Did you know that in 1928 penicillin was discovered in petri dishes that had actually been discarded; the world's first liver transplant took place in Cape Town in 2004; and smallpox killed as many as 500 million people during the 20th century? These are but a few of the scientific milestones showcased in the Hip2B² Road Show that is travelling to each major city in South Africa, in order to encourage more than 50 000 high school pupils to persevere with the study of maths and science. 13 Feb 2008 08:44

New sponsor for career roadshow
The Rocking Future Roadshow has kicked off the New Year with Standard Bank as its new sponsor. The purpose of the show is to assist matric students in their future career decision-making process. 30 Jan 2008 08:10