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Youth marketing news
NAG snags Gold at ADmag Awards

Tide Media's NAG Magazine has snagged a Gold award for the second year running in the “Youth Culture” category of the AdVantage ADmag Awards, the publication announced yesterday, Thursday, 18 June 2009. 19 Jun 2009 07:59


Animated HIV ads target the young

An animert (animated advert) that was praised at last week's International Animation Festival in France has been nominated by local youngsters for a Khuza Award, it was announced yesterday, Thursday, 18 June 2009. The animert was from South Africa's Scrutinize HIV/AIDS youth awareness campaign. 19 Jun 2009 07:14


Ben 10 at Gallagher - alien superheroes are coming to town - HDI Youth Marketeers

Something out of this world is coming to Gallagher Convention Centre this June... the Ben 10 event will ensure that fans young and old will have a super alien time! 18 Jun 2009 12:04


Generation Y still keeps marketers guessing - Strats Inc.

The top end of the Y Generation is heading for 30, while the bottom end is still in its mid-teens - it's a big generation and it's been keeping marketers guessing for more than a decade. 18 Jun 2009 11:43


YFM searching for white DJ

Gauteng youth radio station YFM announced yesterday, Wednesday, 10 June 2009, that it has launched a nationwide search for its next radio star - a young white male. 11 Jun 2009 09:20


WAN conference to attract young readers

The 8th World Young Reader Conference & Expo, to be held in Prague, Czech Republic, from 27 to 30 September 2009 will focus on how to attract and interact with young readers, the organisers stated yesterday, Tuesday, 9 June 2009. 10 Jun 2009 09:10


The Global Teen and South Africa - Youth Dynamix

In 2008 Youth Dynamix's YouthTrax research study partnered with TRU USA in their Global Teen Study which included teens from 16 countries worldwide, representing five continents. The studies provide a holistic understanding of the lifestyles, behaviour, attitudes and mindsets of the youth. 9 Jun 2009 13:23


The ABC murders

[Chris Roper] A rose by any other name would smell as sweet, as Shakespeare used to say in the days before he became famous and didn't have to work so hard to pick up girls in taverns. But a magazine by any other name smells bad, mainly because it's difficult to sell advertising if you haven't got an independently audited circulation figure from the Audit Bureau of Circulations, or ABC. 3 Jun 2009 12:09


Brrrr is 2009 cool brand

[Tshepiso Seopa] The 2009 Sunday Times Generation Next cool brands have been decided by a jury of 5 000 urbanites aged 8 to 22 years. Loved, for its Brrrr effect, Coke is the overall coolest brand; while Nokia claimed the second coolest brand spot and Nike is the third coolest brand. 2 Jun 2009 11:15


Harnessing the power of kids' peer groups - Strats Inc.

Kids may be bombarded with new stuff - new technologies, messages and products - on a daily basis; they're also quick to howl “This is boring!” in the face of an activity that doesn't meet their exacting standards, but the truth is that kids tend to be neophobic, they fear new things, says Philip Hendrickse, MD of strategic marketing consultancy Strats Inc. 1 Jun 2009 13:47


Generation Next: A new style of cool - HDI Youth Marketeers

The Sunday Times Generation Next Survey results are out! The coolest brands have been revealed! At a lavish awards ceremony at The Venue, Melrose Arch, the coolest of the coolest brands were given the thumbs-up as well as a slice of the limelight. 1 Jun 2009 13:04


Vodacom introduces location-based advertising

Vodacom has introduced location-based advertising (LBA) with the latest and fifth version of its mobile social networking platform, The Grid, which went live yesterday, Thursday, 14 May 2009. Also launched was a new website and mobile java application for The Grid, and API OpenGrid. 15 May 2009 12:28


Youth and the power of cool: Generation Next and the business of branding - HDI Youth Marketeers

The ‘Coolest Brands' in the country are about to be revealed in the Sunday Times Generation Next Survey to be published on 31 May 2009, following the awards event on 28 May at The Venue, Melrose Arch, Johannesburg. 15 May 2009 12:21


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