BizTrends 2018


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Manufacturing Indaba 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

SACPCMP uses Games of Thrones-themed activations to engage with youth

Embarking on a youth-focused activation programme to transform the construction industry, the SACPCMP is targeting its accredited universities...

11 Apr 2018

The top tips for live experiences in 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts...

By Glenn van Eck 27 Feb 2018

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Facebook partners for a safer internet in Africa

Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all...

6 Feb 2018

Youth Trends 2018

Youth are synonymous with having extremely short attention spans. With that being said, the truth is that this is a problem that plagues most of us in this non-stop world of content consumption...

By Mokebe Thulo with contribution from Kgomotso Mokob, Issued by HDI Youth Marketeers 30 Jan 2018

Technology in Africa: A guide for the year ahead

Many would say that in this age of exponential technology acceleration, a start-of-the-year tech trends report is rapidly becoming an exercise in futility. But don't believe them...

By Lee Naik 24 Jan 2018

#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

How to tell an African story

Music and storytelling have always been intrinsically linked. On Saturday, 2 December, South Africa witnessed this truth in its finest form with Casper Nyovest managing an incredible feat, and making history, by attracting an incredible 68,000 South African youth to Soccer City...

By Bongani Chinkanda, Issued by HDI Youth Marketeers 6 Dec 2017

Deutsche Welle launches multimedia project for African youth

Reaching The 77 percent - Deutsche Welle launches new debate platform for young Africans...

5 Dec 2017

Meet newly appointed HDI CEO, Bongani Chinkanda

An avid technophile and youth enthusiast, Bongani Chinkanda believes that now is the time for transformation in the marketing industry...

Issued by HDI Youth Marketeers 17 Nov 2017

To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...

By Ernst Wittmann 2 Nov 2017

Capturing the Generation Z opportunity

Marketers who want to ensure the longevity of their brands and win the consumer of the future need to come to grips with what the under-21s - Generation Z - want and value...

By Rachel Thompson, Issued by GfK South Africa 11 Oct 2017

Meet our junior board of directors!

With an annual direct spend of over R137bn, it may seem like a no-brainer for brands to prioritise understanding what makes more than 50% of South Africa's population tick...

Issued by HDI Youth Marketeers 6 Oct 2017

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