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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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Why brands and organisations should attend the #YMSC15

The Youth Marketing Strategy Conference 2015 brings top CEOs and industry leaders in the marketing field together under one roof for two days, in what is set to be one of the most in-depth marketing conferences of 2015...

Issued by Branded Youth 19 May 2015 09:19

Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

Student Brands expands!

Student Brands has expanded its digital footprint by partnering with SAStudy to offer South Africa's youth the leading portfolio of student portals...

Issued by Student Brands 13 May 2015 12:07

Goodwood Primary School hosts Pick n Pay CEO at Showcase

With excitement on Richard Brasher's face, the Pick n Pay CEO spent his Thursday morning at Cape Town's Goodwood Park Primary School...

Issued by HDI Youth Marketeers 12 May 2015 10:06

Generation Next provides insight on SA's 'coolest' brands

At the recent Sunday Times Generation Next Survey Awards, the youth of South Africa voted for its 'coolest brands'. The big winner of the awards night was Nike...

12 May 2015 08:58

@Marketing4Youth #Africa

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life...

By Charles Foster and Ilse Dinner, Issued by Millward Brown 8 May 2015 10:47

Youth marketers, here's why traditional advertising doesn't cut it anymore...

If you still believe that paying hundreds of thousands of rands for billboard advertising is getting the job done, do the following experiment...

By Antoinette Pombo 1 May 2015 10:33

Congratulations are in order for SA's One Show finalists

The full One Show finalist short list has been released, with a number of top South African agencies making the grade...

17 Apr 2015 09:05

Youth marketing - five hot tips

With social media, a plethora of competing brands, active but short attention spans and finding common ground with a tech- and brand-savvy market makes appealing to the youth of South Africa a tough task...

16 Apr 2015 14:11

Youth marketing conference from Generation Next

The inaugural 'Generation Next Youth Marketing Conference' will be held on 8 May 2015 in Sandton, on the morning of the annual Sunday Times Generation Next Awards...

14 Apr 2015 10:06

Woolies/Pharrell Williams partnership - Who's with us?

In a first-of its-kind partnership for the South African retailer, Woolworths has announced a strategic collaboration with Pharrell Williams...

10 Apr 2015 08:22

Millennials forsake TV for smart devices

According to a recent survey by global tech provider, ASUS, among 18- to 34-year-olds in the US, TV as the primary medium for entertainment is down from 40% to 21%...

3 Apr 2015 09:02

SA youth annual spend over R111bn

South Africa has a population of 50 million and 52% are younger than their mid-20s. According to research gathered by leading youth market specialist agency, HDI Youth Marketeers, these youths spend R111 billion annually...

Issued by HDI Youth Marketeers 2 Apr 2015 13:16

Cannes is calling young creatives

Cinemark is issuing a call to action to all young creatives to register for the Cannes Lions Festival of Creativity 2015 and attend the Young Creative Academy, from 21 to 27 June 2015...

1 Apr 2015 14:09

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