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Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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The A, B, Zs of our new generation and how to accommodate them in the workplace

Known as 'digitarians', or the superficial extroverts, Generation Z can be seen as one of the most profound changes in business following the emergence of the post-millennial generation...

By Adam Hunter 26 Aug 2015 06:35

Marketing to millennials - selfies, hashtags and retweets

Millennials are self-centred. They love selfies, and hashtags, and sharing all their life moments online. And as they reach their prime working and spending years, brands are now faced with a huge opportunity to appeal to this consumer market...

By Michele Warbreck 11 Aug 2015 06:54

New mobisite from loveLife incentivises healthy practices

loveLife has released iloveLife, an interactive digital platform that encourages holistic youth development in order to equip young people (aged 10-24) with important tools to help them navigate life...

25 Jul 2015 07:17

#I'm your future boss!

A world first, HDI Youth Marketeers' Junior Board of Directors (JBoD) sees kids calling the shots rather than agency staff...

Issued by HDI Youth Marketeers 9 Jul 2015 10:58

Youth portal gets a facelift

A new and better improved Students Brands youth portal introduces itself with a better look and feel that aims to bring in a broader spectrum of content that is essential in improving campus life...

Issued by Student Brands 9 Jul 2015 08:32

The future of youth marketing looks bright!

Young people believe in brands that invest in their communities, said Jason Levin, Managing Director of youth market specialist agency, HDI Youth Marketeers, as he shared precious insights at the Youth Marketing Strategy Conference...

Issued by HDI Youth Marketeers 3 Jul 2015 09:12

Recognising the outstanding work of young creatives at Loeries

Creativity is not only the domain of the experienced. In fact, the brand communication industry often relies on the talent and intuition of young people to provide the innovative spark that fuels the next big idea...

25 Jun 2015 12:04

Kasi-youth: Disillusioned or empowered?

Delivering the keynote address at the National Youth Day celebrations in Pretoria, Zuma placed the importance of education at the centre of his speech followed by the importance of job creation.

By Amelia Richards 25 Jun 2015 09:12

Unlocking that double-layered millennial market magic with Foshizi

Lebo Motshegoa, MD of Foshizi research and insights company, points out you shouldn't target millennials' as a single, homogenous group. Instead, there are at least two clear age groups that fall into the 'millennial' bracket, with a marked gap between them...

By Leigh Andrews, Issued by Foshizi 24 Jun 2015 06:00

South Africa is increasingly becoming a parentless society!

According to 2010 research by Union for African Population Studies, 38.7% of South African adolescents have at least one parent absent in their household...

By Antoinette Pombo 23 Jun 2015 11:28

African youth account for 65% of the continent's R10tn consumer spending and ad targeting

Half of all Africans are under the age of 20, with those aged 16-34 accounting for 65% of the entire continent's trillion-dollar consumer spending and with this being the fastest growing continent with smart-phone use, advertisers are obsessing on how best to reach them...

Issued by Atmosphere Orange 15 Jun 2015 11:51

Do SA's celebs pee in the pool?

Well, South Africa's youth weren't shy to ask them, and confess if they do themselves, in the debut episode of YouthTube - South Africa's first youth-driven YouTube video series, brought to you by HDI Youth Marketeers...

Issued by HDI Youth Marketeers 15 Jun 2015 10:32

The real issue behind youth unemployment in SA

Earlier this year, Business Day put the spotlight on the gravity of South Africa's unemployment problem. It's worse than it seems...

By Antoinette Pombo 9 Jun 2015 14:55

Close up and personal with the Generation Z

In South Africa, our Generation Z falls into another category, that which we call 'born frees' to highlight the fact that they were born after the country attained democracy in 1994...

By Thabang Leshilo 9 Jun 2015 12:00

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