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Samsung still best loved brand amongst South African youth

Samsung wins again at the 2017/18 Ask Afrika Youth Brands Awards, South Africa's youth endorsing it as their brand of choice across the Smartphone, Tablet Devices and Cellular Phone categories...

31 Aug 2017

Jack Ma launches African Young Entrepreneurs Fund

UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth $10 million...

27 Jul 2017

Do Millennials really exist?

Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

By Allon Raiz 7 Jul 2017

Inspiring and nurturing tomorrow's talent

“Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.” This quote is taken from Simon Sinek's book Start with Why: How Great Leaders Inspire Everyone to Take Action, and describes, in essence, the Native VML way of recruitment for our various learning programmes...

By Samantha Bezuidenhout 3 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...

By Jessica Tennant 30 Jun 2017

What the next generation youth wants from a brand

In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand...

Issued by Zinto Activation Group 21 Jun 2017

Damelin voted among the top five ‘Coolest Colleges' in the Sunday Times Generation Next Awards

Damelin, a leader in private education in South Africa, walked away as one of the ‘Coolest Colleges' in the country at the Sunday Times Generation Next Awards held on Thursday, 11 May, at Sandton Convention Centre Pavilion...

Issued by Damelin 1 Jun 2017

Ask Afrika Kasi Star & Youth Brands Conference pinpoints targeting tips

The Ask Afrika Kasi Star and Youth Brands Conference will share top trends and insights at the Zonki Shebeen venue in Muldersdrift on Thursday, 22 June...

31 May 2017

Marketing to the youth of 2017

Catherine Bothma, MD of HDI Youth Marketeers, presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study...

By Jessica Tennant 16 May 2017

Educating tomorrow's leaders with SchoolMedia

One of the stands at the recent Rand Easter Show gave an easy-to-absorb timeline history of the Castle of Good Hope. Khethi Ngwenya, managing director of SchoolMedia, explains how and why they brought the idea to life...

By Leigh Andrews 15 May 2017

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed...

12 May 2017

Facebook knows when teens are vulnerable, then targets them with ads

“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too...

By Andy Walker 3 May 2017

Now's the time for self-regulation: HDI on the ethics of youth marketing

HDI Youth Marketeers' Managing Director Catherine Bothma, and youth expert, Jason Levin take the time to respond to some of the most frequently asked questions about the ethics of youth marketing....

21 Apr 2017

15 ways to know it's time to move out and ‘adult'

HDI Youth Marketeers asked their Junior Board of Directors and staff about when they knew it was time to move out. According to them, here are the top 15 triggers that signify that the time has come...

Issued by HDI Youth Marketeers 30 Mar 2017

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International

QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company, which forms part of the $200 billion global direct selling industry, aims to offer quality consumer products and elevate standards of living by encouraging the spirit of entrepreneurship.

1 day ago

Tongji University students tackle rhino horn demand management in China using design

Although trading rhino horn has been illegal in China since 1993, this prohibited activity remains widespread in the country. Forty students from China's Tongji University in Shanghai have spent the last few months contributing to the fight against rhino poaching in Africa.

1 day ago

Creative Hall of Fame adds five more legends

The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee.

2 days ago

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy, as only 7% of sales leaders and 9% of chief marketing executives view themselves as the owner of the customer experience, leaving this vital revenue-directing opportunity area without oversight and collective direction.

19 Sep 2017

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 18 Sep 2017

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