Youth Marketing


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Biz Takeout's

Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

Date: 12 Dec 2014
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The South African Post Office - friend or foe? - Student Brands
The South African Post Office - friend or foe?

The perception of the South African Post Office changed in 2014 when long strikes impacted upon its general operations, but what is the opinion of the youth of the country? Will they continue to use the post office?...

Issued by Student Brands 27 Jan 2015 13:29

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Antoinette Pombo
Are you missing a big part of the puzzle in your youth marketing strategy?

There's no doubt, the marketing of goods and services have undergone a profound transformation over the past 15 years...

By Antoinette Pombo 9 Dec 2014 15:00

Design wizardry and magic on display at the Red & Yellow Graduate Showcase
Design wizardry and magic on display at the Red & Yellow Graduate Showcase

It's little wonder that Diane Charton's advice on what it takes to succeed as a creative is so sought after, with this year's graduating class walking away with scores of wins at all the big awards...

By Leigh Andrews 28 Nov 2014 15:00

AdFocus Awards 2014: Twice as nice for Joe Public
AdFocus Awards 2014: Twice as nice for Joe Public

The AdFocus Awards took place on 26 November 2014 at the The Fifth Room in Rivonia, Johannesburg, with Joe Public walking away with two big awards...

By Danette Breitenbach 27 Nov 2014 10:43

SA Youth Marketing Expo 2015 - Branded Youth
SA Youth Marketing Expo 2015

The SA Youth Marketing Expo will be held at the Sandton Convention Centre from 28 to 30 August 2015. Designed as a platform for brands to engage directly with the youth, this is set to be the most interactive expo for young people...

Issued by Branded Youth 24 Nov 2014 13:05

Jameson First Shot Film Competition 2015 opens for entries
Jameson First Shot Film Competition 2015 opens for entries

The 2015 Jameson First Shot Film Competition has opened for entries. Applicants must be at least 25 years old and living in South Africa, Russia, the US, UK, Ireland, India, Australia and Canada...

20 Nov 2014 08:29

Does your brand speak Student? - Student Brands
Does your brand speak Student?

With over a million students currently attending colleges and universities throughout the country and spending in the region of R41.1bn per annum, the student market is a colossally significant one to tap in to...

Issued by Student Brands 19 Nov 2014 14:16

We are Student Brands - Student Brands
We are Student Brands

Are you the head of a company, brand manager, product developer or entrepreneur? Do you actively engage students and the youth through your marketing strategy? If not, you should seriously consider it. Here's why...

Issued by Student Brands 13 Nov 2014 13:21

Celebrating 'real makoya' student campaigns with the SVMakoya14 Awards
Celebrating 'real makoya' student campaigns with the SVMakoya14 Awards

Top insight from the Student Village Makoya Awards 2014: If you want to attract the student market, up your activation, digital and PR skills...

By Leigh Andrews 10 Nov 2014 14:00

Kid's Nation survey reveals children & parents attitudes, behaviour
Kid's Nation survey reveals children & parents attitudes, behaviour

The first Parent24 Kid's Nation Survey has released results on children and parents' behaviour across South Africa, including issues of food, entertainment, the future, discipline, school/care, money and elections.

4 Nov 2014 14:22

Open Day at AFDA encourages students to consider film industry
Open Day at AFDA encourages students to consider film industry

The South African School of Motion Picture Medium and Live Performance (AFDA) will have an open day on 15 November 2014 at its Durban campus to encourage parents and students to consider the world of film...

30 Oct 2014 09:05

MG5 radio portfolio accesses 7 million of youth audiences
MG5 radio portfolio accesses 7 million of youth audiences

Drawing on world-class research insights from the AMPS, TGI through Ask Afrika, and the Unilever Majority report it is clear that SABC radio audiences as a whole have evolved in terms of their spending power...

28 Oct 2014 14:34

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