Comic Con Africa is a marker for a thundering shift

If you've been paying any attention to how quickly the world is evolving, you'll know that young people are no longer happy to be second-class citizens...

By Cuma Pantshwa, Issued by HDI Youth Consultancy 18 Sep 2018

Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

#YouthReport2018: Smarter-than-you-think millennial coping strategies and life hacks

Not familiar with brand polygamy, Finstagram and Twitter suicides? You're not alone. In the final session at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018, Dali Tembo, MD of Instant Grass International, explained how marketers can tap into the coping strategies of today's youth...

By Leigh Andrews 11 Sep 2018

#YouthReport2018: Being a teenager in 2018, more pressure than peer pressure

The fourth session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release, also presented by Martin Neethling, director of groceries at Pioneer Foods, shared insight into the pressures SA's youth are really under - there's more to it than just 'being a teenager'...

By Leigh Andrews 10 Sep 2018

#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Foods, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard...

By Leigh Andrews 10 Sep 2018

#YouthReport2018: Generation jobless and the high inequality economy

Explaining concepts like the 'missing middle' and various African economic myths and misconceptions, Professor Haroon Bhorat shared the harsh economic realities of growing up in South Africa today, at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018...

By Leigh Andrews 7 Sep 2018

#YouthReport2018: Who are those 'SA millennials' you're marketing to?

The launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 explained the confusing terminology of 'millennials', 'Gen Z', 'born frees', 'generation jobless' as well as the often-misquoted numbers...

By Leigh Andrews 6 Sep 2018

A new CI to match HDI's extended offering

Youth consultancy HDI reveals a new CI, new vision and new name for the future of youth marketing...

Issued by HDI Youth Consultancy 4 Sep 2018

#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White

Why Africa's youth should be encouraged to launch tech startups

'Focus on tackling Africa's greatest challenges through entrepreneurship...'

By Tom Jackson 16 Aug 2018

Vee Station helps a young prodigy find his entrepreneurial feet

From time to time you meet someone and get the feeling that they possess that spark. You know, the spark that could set the world alight...

By Peter Vee, Issued by Vee Station 7 Aug 2018

MTV Shuga launches three new campaigns

The MTV Shuga drama series has launched three new 'edutainment' campaigns to target its audience and educate them regarding HIV prevention and self-testing...

1 Aug 2018

HDI Africa Conference

At the tail end of June, HDI Youth Marketeers hosted an African Conference, attended by various members of the HDI collective, to dig deep into understanding the culture of the African youth...

Issued by HDI Youth Consultancy 16 Jul 2018

Keeping children entertained during school holidays

The winter school holidays is a great opportunity for youth brands to come to the party and meet the youth in various spaces, by contributing to holiday entertainment...

By Nthabiseng Mosebi, Issued by HDI Youth Consultancy 6 Jul 2018

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