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Meet newly appointed HDI CEO, Bongani Chinkanda

An avid technophile and youth enthusiast, Bongani Chinkanda believes that now is the time for transformation in the marketing industry...

Issued by HDI Youth Marketeers 17 Nov 2017

To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...

By Ernst Wittmann 2 Nov 2017

Capturing the Generation Z opportunity

Marketers who want to ensure the longevity of their brands and win the consumer of the future need to come to grips with what the under-21s - Generation Z - want and value...

By Rachel Thompson, Issued by GfK South Africa 11 Oct 2017

Meet our junior board of directors!

With an annual direct spend of over R137bn, it may seem like a no-brainer for brands to prioritise understanding what makes more than 50% of South Africa's population tick...

Issued by HDI Youth Marketeers 6 Oct 2017

#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth...

By Jessica Tennant 6 Oct 2017

Samsung still best loved brand amongst South African youth

Samsung wins again at the 2017/18 Ask Afrika Youth Brands Awards, South Africa's youth endorsing it as their brand of choice across the Smartphone, Tablet Devices and Cellular Phone categories...

31 Aug 2017

Jack Ma launches African Young Entrepreneurs Fund

UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth $10 million...

27 Jul 2017

Do Millennials really exist?

Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

By Allon Raiz 7 Jul 2017

Inspiring and nurturing tomorrow's talent

“Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.” This quote is taken from Simon Sinek's book Start with Why: How Great Leaders Inspire Everyone to Take Action, and describes, in essence, the Native VML way of recruitment for our various learning programmes...

By Samantha Bezuidenhout 3 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...

By Jessica Tennant 30 Jun 2017

What the next generation youth wants from a brand

In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand...

Issued by Zinto Activation Group 21 Jun 2017

Damelin voted among the top five ‘Coolest Colleges' in the Sunday Times Generation Next Awards

Damelin, a leader in private education in South Africa, walked away as one of the ‘Coolest Colleges' in the country at the Sunday Times Generation Next Awards held on Thursday, 11 May, at Sandton Convention Centre Pavilion...

Issued by Damelin 1 Jun 2017

Ask Afrika Kasi Star & Youth Brands Conference pinpoints targeting tips

The Ask Afrika Kasi Star and Youth Brands Conference will share top trends and insights at the Zonki Shebeen venue in Muldersdrift on Thursday, 22 June...

31 May 2017

Marketing to the youth of 2017

Catherine Bothma, MD of HDI Youth Marketeers, presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study...

By Jessica Tennant 16 May 2017

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International

Winners of 2017 Global Awards announced

The Global Awards announced the 2017 award-winners at their annual award celebration taking place at the New York Academy of Sciences in lower Manhattan. Guests from around the globe celebrated the award-winners at ceremonies in both New York City at the Academy of Sciences and Sydney, Australia at The Rawson hosted by Bravo!/Global Awards.

23 hours ago

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit from London to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy.

By Jessica Tennant 1 day ago

Murdoch's Fox in talks with multiple buyers for TV, film assets

NEW YORK - Shares in media-entertainment giant 21st Century Fox surged to seven-month highs on Friday after news it has been holding talks with at least three potential buyers for some of its television and film operations.

1 day ago

Winners announced for 2017 Epica Awards

In the 2017 Epica Awards there were Grand Prix winners from Canada, the United States, Poland, Germany and France. The jury decided to award two film Grands Prix this year, one for a film supporting a nonprofit organisation and one for a commercial for an online retailer.

17 Nov 2017

SA's SJ Myeza presented with Young Guns 15 Creative Choice Award!

In addition to celebrating the full class of 32 winners at the ceremony that was held on Thursday, 16 November 2017, in New York, The One Club for Creativity revealed two additional special awards recognising the best of the best of young creatives age 30 and under.

17 Nov 2017

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