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Brand South Africa launches 20 Years of Freedom campaign

Brand South Africa launched its 20 Years of Freedom campaign at an event yesterday that hosted media and stakeholders at its offices in Houghton, Johannesburg.

By Danette Breitenbach 25 Apr 2014 05:51

Intelligence will hamper your progress

Here are a couple of examples of strategy by design, or a strategy that emerges - both devoid of copious amounts of market "intelligence"

By Sid Peimer 23 Apr 2014 06:45

WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

Cause related marketing getting bigger, better

Said officially, it is a marketing tool used to help address the social issues of the day, through providing resources and funding, whilst at the same time addressing important business objectives.

By Matthew Karpinski 20 Feb 2014 09:09

[2014 trends] Youth trends in 2014

This year we see a lot of shifts in the tech and gadget space, and even more movements on social and economic fronts. Increasingly savvy and smart, and with more brand options available to them than ever before.

By Jason Levin and Mokebe Thulo 28 Jan 2014 09:10

Youth still very keen on news - just differently

Young people with internet access may not be reading newspapers, but they are consuming more news than ever.

By Anton Harber 24 Jan 2014 06:32

The ridiculous cost of advertising

When it comes to media and particularly the value and return on investment of advertising in the mass media, Harry Herber is both extremely knowledgeable and pragmatic. He is also outspoken.

By Chris Moerdyk 22 Jan 2014 07:08

South African lecturers should embrace social media

According to a recent survey, South African lecturers must adapt to the changing environment of their students by meeting them where they are most comfortable - in the social media space.

By Natasha Madhav 3 Dec 2013 09:54

Dixon on the Bookmarks

Terry Levin interviews Financial Mail Agency Leader of the Year 2012, Draftfcb CEO John Dixon in advance of his role as Jury President of the Bookmarks Awards.

By Terry Levin 24 Oct 2013 05:52

Focus, confidence and the art of the successful presentation

For young people embarking on a career in advertising or marketing, few skills are as important as good presentation skills.

By John Cooney 21 Oct 2013 07:00

Exploring new worlds... in a rAge

This morning at 1000 thousands of eager gamers will pour into the Coca-Cola Dome as rAge, the technology and gaming expo, kicks off.

By Danette Breitenbach 4 Oct 2013 09:02

[Loeries Last Word - 1]: Loeries cleans up in Africa

Presenting some of the awards at the 35th Annual Loerie Awards, guest creative director from Hamburg, Gotz Ulmer, was heard to wonder why those receiving prizes were so blasé, so "like Germany" and when they might start behaving "a bit more African"!

By Terry Levin 26 Sep 2013 10:18

[Loeries Last Word - 2]: A bird in the hand...

Screeds have been written about whether advertising creates or reflects pop-culture. Marketing philosopher Marshall McLuhan, was quoted as saying 'Advertising is the richest and most faithful reflection that any society ever made of its entire range of activities'.

By Terry Levin 26 Sep 2013 10:08

Fear and loving at the Loeries Seminar of Creativity

Some of the world's most esteemed advertising practitioners provided a snapshot of the state of the global creative industry.

By Terry Levin 23 Sep 2013 07:33

Big brands make big boo-boos. Why?

The Advertising Standards Authority (ASA) is hard at work of late. There seems to be a continuous flow of advertisements that receive complaints from the public and need to be pulled.

By Rolf Akermann 19 Sep 2013 07:21

About that alcohol advertising ban...

Will it work? What impact will it have on sports sponsorships? In this article, however, the question is asked: Will such a ban be constitutional?

By Gaelyn Scott 6 Sep 2013 06:31

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

Modern bravery speaks volumes

Ivo Vegter, one of the TEDxCapeTown speakers, confirmed that MSG is not bad for you. It occurred to me at that moment that I have to find out more about the 'guy wearing the hat'.

By Coerene Vosloo 27 Aug 2013 12:40

The missing piece in our education system

I have listened to Dr Martin Luther King's 'I have a dream speech' many a time. Like many I have a favourite part; "I have a dream that my four little children will one day live in a nation where they will not be judged by the colour of their skin, but by the content of their character."

By Cliff Musamba 10 Aug 2013 12:00

Twitter: No place for SA Beliebers

Troll Disclaimer: This is not going to be a Bieber-bashing piece... Anyone who has a remote understanding of social media should have some degree of respect for Justin Bieber. Originally finding an audience on YouTube, he was then picked up and promoted into the mainstream, where his Facebook and Twitter presence grew to gargantuan proportions.

By Evert Lombaert 9 May 2013 08:46

The thing about brand guidelines

With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.

By Chemory Gunko 17 Apr 2013 07:46

Plain language - legal requirement in SA

Since The Consumer Protection Act (CPA) came into full effect in April 2011, it's now against the law to use difficult-to-understand language in financial and legal documents.

By James Hurford 18 Mar 2013 08:25

Equal opportunities for SA's youth

As I write this, I'm having a drink with my colleague Nick Owsley, a graduate with an Honours Degree in Politics, Philosophy and Economics from the University of Cape Town. With Human Rights Day approaching I can't help but think how fortunate our generation is.

By Abram Molelemane 9 Mar 2013 10:27

Overseas education consultants - Steering educational goals of the students

It is a dream of millions of students worldwide to study abroad to give a new shape to their career. Getting a degree from a renowned international university is recognised throughout the world. The foreign universities have the first-class infrastructure and offer a wide range of courses to the students. The universities provide an international exposure to the students, which enable them to get high paid jobs in multinational companies.

By Will Smith 5 Mar 2013 06:01

A strong case for campus radio

Today, campus radio presents an entirely different picture than ten years ago - modelled on their commercial counterparts, they are professionally run and advertisers can expect effective results.

By Daryl Bartkunsky 4 Mar 2013 17:14

Youth marketing needs to be practical not theoretical

When people love a brand's personality, price becomes the last thing they focus on when buying a product. A typical example is Apple, most of its customers buy into the brand's personality first, company second, products/services third and price last.

By Veli Dlamini 2 Mar 2013 06:03

Protect privacy - add to bottom line

With the imminent arrival of the Protection of Personal Information Act (POPI), privacy is sure to become a much talked-about issue in SA. For marketers, privacy is often seen as an obstacle to more important organisational goals.

By Steve Ferguson 25 Feb 2013 07:36

Giving your brand the "cool factor" in 2013 (part II)

This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself.

By Veli Dlamini 15 Feb 2013 10:16

Giving your brand the "cool factor" in 2013 (part I)

There have been many articles written about why brands should engage with the youth on social networks. My article however, aims to establish how brands can capitalise on the culture youth deem as being "cool". I will also touch on the strategies that can help brands leverage this culture to gain the "Cool Factor".

By Veli Dlamini 7 Feb 2013 05:40

[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013 13:20