Youth Marketing contributor articles

Marketing to millenials
Marketing to millenials

Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it...

By Nicholas Barenblatt 30 Jan 2015 06:20

Antoinette Pombo
Are you missing a big part of the puzzle in your youth marketing strategy?

There's no doubt, the marketing of goods and services have undergone a profound transformation over the past 15 years...

By Antoinette Pombo 9 Dec 2014 15:00

AdFocus Awards 2014: Twice as nice for Joe Public
AdFocus Awards 2014: Twice as nice for Joe Public

The AdFocus Awards took place on 26 November 2014 at the The Fifth Room in Rivonia, Johannesburg, with Joe Public walking away with two big awards...

By Danette Breitenbach 27 Nov 2014 10:43

Danette Breitenbach
Reinventing out of home

Brands must shift their perceptions of OOH media - but so must the industry - shifting from the traditional poster to the interactive poster and real-time digital networks...

By Danette Breitenbach 12 Sep 2014 05:26

Danette Breitenbach
Eugene... the new face of banking radio?

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

By Danette Breitenbach 29 Aug 2014 08:02

Danette Breitenbach
New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.

By Danette Breitenbach 28 Jul 2014 07:11

Sid Peimer
There will be no (South) African Spring

Clem Sunter points out a number of red flags that will lead us to a ruinous state. The flags include nationalisation, gagging the media and land grabs.

By Sid Peimer 17 Jul 2014 14:20

Aki Kalliatakis
Celebrate youth...they're the ones driving consumer-friendly change

Youth will have its day ... officially it's June 16. But the kids deserve more than 24 hours of fame...

By Aki Kalliatakis 11 Jun 2014 14:00

Danette Breitenbach
Creating the stars of the future

Despite the chill of the Johannesburg night the Vega School Johannesburg campus was abuzz with excitement on Wednesday.

By Danette Breitenbach 22 May 2014 13:50

Danette Breitenbach
Brand South Africa launches 20 Years of Freedom campaign

Brand South Africa launched its 20 Years of Freedom campaign at an event yesterday that hosted media and stakeholders at its offices in Houghton, Johannesburg.

By Danette Breitenbach 25 Apr 2014 05:51

Sid Peimer
Intelligence will hamper your progress

Here are a couple of examples of strategy by design, or a strategy that emerges - both devoid of copious amounts of market "intelligence"

By Sid Peimer 23 Apr 2014 06:45

WhatsApp with Facebook?
WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

Matthew Karpinski
Cause related marketing getting bigger, better

Said officially, it is a marketing tool used to help address the social issues of the day, through providing resources and funding, whilst at the same time addressing important business objectives.

By Matthew Karpinski 20 Feb 2014 09:09

[2014 trends] Youth trends in 2014
[2014 trends] Youth trends in 2014

This year we see a lot of shifts in the tech and gadget space, and even more movements on social and economic fronts. Increasingly savvy and smart, and with more brand options available to them than ever before.

By Jason Levin and Mokebe Thulo 28 Jan 2014 09:10

Anton Harber
Youth still very keen on news - just differently

Young people with internet access may not be reading newspapers, but they are consuming more news than ever.

By Anton Harber 24 Jan 2014 06:32

Chris Moerdyk
The ridiculous cost of advertising

When it comes to media and particularly the value and return on investment of advertising in the mass media, Harry Herber is both extremely knowledgeable and pragmatic. He is also outspoken.

By Chris Moerdyk 22 Jan 2014 07:08

South African lecturers should embrace social media
South African lecturers should embrace social media

According to a recent survey, South African lecturers must adapt to the changing environment of their students by meeting them where they are most comfortable - in the social media space.

By Natasha Madhav 3 Dec 2013 09:54

Dixon on the Bookmarks
Dixon on the Bookmarks

Terry Levin interviews Financial Mail Agency Leader of the Year 2012, Draftfcb CEO John Dixon in advance of his role as Jury President of the Bookmarks Awards.

By Terry Levin 24 Oct 2013 05:52

John Cooney
Focus, confidence and the art of the successful presentation

For young people embarking on a career in advertising or marketing, few skills are as important as good presentation skills.

By John Cooney 21 Oct 2013 07:00

Danette Breitenbach
Exploring new worlds... in a rAge

This morning at 1000 thousands of eager gamers will pour into the Coca-Cola Dome as rAge, the technology and gaming expo, kicks off.

By Danette Breitenbach 4 Oct 2013 09:02

[Loeries Last Word - 1]: Loeries cleans up in Africa
[Loeries Last Word - 1]: Loeries cleans up in Africa

Presenting some of the awards at the 35th Annual Loerie Awards, guest creative director from Hamburg, Gotz Ulmer, was heard to wonder why those receiving prizes were so blasé, so "like Germany" and when they might start behaving "a bit more African"!

By Terry Levin 26 Sep 2013 10:18

[Loeries Last Word - 2]: A bird in the hand...
[Loeries Last Word - 2]: A bird in the hand...

Screeds have been written about whether advertising creates or reflects pop-culture. Marketing philosopher Marshall McLuhan, was quoted as saying 'Advertising is the richest and most faithful reflection that any society ever made of its entire range of activities'.

By Terry Levin 26 Sep 2013 10:08

Fear and loving at the Loeries Seminar of Creativity
Fear and loving at the Loeries Seminar of Creativity

Some of the world's most esteemed advertising practitioners provided a snapshot of the state of the global creative industry.

By Terry Levin 23 Sep 2013 07:33

Rolf Akermann
Big brands make big boo-boos. Why?

The Advertising Standards Authority (ASA) is hard at work of late. There seems to be a continuous flow of advertisements that receive complaints from the public and need to be pulled.

By Rolf Akermann 19 Sep 2013 07:21

Gaelyn Scott
About that alcohol advertising ban...

Will it work? What impact will it have on sports sponsorships? In this article, however, the question is asked: Will such a ban be constitutional?

By Gaelyn Scott 6 Sep 2013 06:31

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

Coerene Vosloo
Modern bravery speaks volumes

Ivo Vegter, one of the TEDxCapeTown speakers, confirmed that MSG is not bad for you. It occurred to me at that moment that I have to find out more about the 'guy wearing the hat'.

By Coerene Vosloo 27 Aug 2013 12:40

Cliff Musamba
The missing piece in our education system

I have listened to Dr Martin Luther King's 'I have a dream speech' many a time. Like many I have a favourite part; "I have a dream that my four little children will one day live in a nation where they will not be judged by the colour of their skin, but by the content of their character."

By Cliff Musamba 10 Aug 2013 12:00

Evert Lombaert
Twitter: No place for SA Beliebers

Troll Disclaimer: This is not going to be a Bieber-bashing piece... Anyone who has a remote understanding of social media should have some degree of respect for Justin Bieber. Originally finding an audience on YouTube, he was then picked up and promoted into the mainstream, where his Facebook and Twitter presence grew to gargantuan proportions.

By Evert Lombaert 9 May 2013 08:46

Chemory Gunko
The thing about brand guidelines

With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.

By Chemory Gunko 17 Apr 2013 07:46

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