[Evert Lombaert] Troll Disclaimer: This is not going to be a Bieber-bashing piece... Anyone who has a remote understanding of social media should have some degree of respect for Justin Bieber. Originally finding an audience on YouTube, he was then picked up and promoted into the mainstream, where his Facebook and Twitter presence grew to gargantuan proportions.
9 May 2013 08:46
[Chemory Gunko] With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.
17 Apr 2013 07:46
[James Hurford] Since The Consumer Protection Act (CPA) came into full effect in April 2011, it's now against the law to use difficult-to-understand language in financial and legal documents.
18 Mar 2013 08:25
[Abram Molelemane] As I write this, I'm having a drink with my colleague Nick Owsley, a graduate with an Honours Degree in Politics, Philosophy and Economics from the University of Cape Town. With Human Rights Day approaching I can't help but think how fortunate our generation is.
9 Mar 2013 10:27
[Will Smith] It is a dream of millions of students worldwide to study abroad to give a new shape to their career. Getting a degree from a renowned international university is recognised throughout the world. The foreign universities have the first-class infrastructure and offer a wide range of courses to the students. The universities provide an international exposure to the students, which enable them to get high paid jobs in multinational companies.
5 Mar 2013 06:01
[Daryl Bartkunsky] Today, campus radio presents an entirely different picture than ten years ago - modelled on their commercial counterparts, they are professionally run and advertisers can expect effective results.
4 Mar 2013 17:14
[Veli Dlamini] When people love a brand's personality, price becomes the last thing they focus on when buying a product. A typical example is Apple, most of its customers buy into the brand's personality first, company second, products/services third and price last.
2 Mar 2013 06:03
[Steve Ferguson] With the imminent arrival of the Protection of Personal Information Act (POPI), privacy is sure to become a much talked-about issue in SA. For marketers, privacy is often seen as an obstacle to more important organisational goals.
25 Feb 2013 07:36[Veli Dlamini] This article is an extension of my previous article titled
"Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that
social media marketing is a means to an end; it's not the end itself.
15 Feb 2013 10:16 [Veli Dlamini] There have been many articles written about why brands should engage with the youth on social networks. My article however, aims to establish how brands can capitalise on the culture youth deem as being "cool". I will also touch on the strategies that can help brands leverage this culture to gain the "Cool Factor".
7 Feb 2013 05:40 
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating
Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
31 Jan 2013 13:20
[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning
prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
31 Jan 2013 11:30
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
30 Jan 2013 12:39
[Rod Baker] NEWSWATCH: According to a
Mail & Guardian report,
The New Age has claimed that the videos of the children used in FNB's "You Can Help" ad campaign were scripted and that the children were paid. In its turn, FNB has accused
the New Age of 'lazy' reporting, reports
Mail & Guardian 30 Jan 2013 07:56
[Ryan Williams] I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
29 Jan 2013 12:06
[Mike Silver] It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
29 Jan 2013 11:18
[Doug Mayne] All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
28 Jan 2013 11:56
[Thomas Oosthuizen] I like the number 13. Like with most other things, it is what we
do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what
we as marketers do that matters.
28 Jan 2013 10:05
[Gisele Wertheim Aymes] The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
25 Jan 2013 12:59
[Bernard Matlhaga] The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa.
24 Jan 2013 12:54
[Rod Baker] NEWSWATCH:
Mail & Guardian reports FNB has folded in the face of intense criticism from the ANC over a series of videos from the bank's
'You Can Help' campaign, and pulled the videos. Meanwhile, the DA's Helen Zille has pulled out of a
New Age business breakfast after reports arose claiming that the events are funded with public money, reports
iafrica.com.
22 Jan 2013 09:03
[Mongezi Mtati] In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.
21 Jan 2013 11:49
[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both
external (the youth market) and
internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
15 Jan 2013 01:02
[Banele Rewo] To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)
2 Nov 2012 06:12
[Bradley Maseko] With the exception of FNB, the digital innovation leader in the financial services sector, which launched its application (app) in July 2011, it has taken almost a year for the rest of the big four to launch their very own apps to engage the ever-growing digital generation which has over 70% of South Africans primarily accessing the internet through mobile platforms using smartphones.
3 Aug 2012 07:34
[Chris Moerdyk] It is probably time for South Africa to decide whether it is a free-market democracy or a socialist entitleist communist kleptocracy.
28 Jun 2012 07:48
[Jordan Scott] About six weeks ago Team Gaia was announced as the SA representatives for the L'Oreal Brandstorm of 2012. Between all the organising, hair appointments, packing and practising I was able to sit the team down and have a quick chat with them.
7 Jun 2012 13:52
[Herman Manson] Live SA is a new youth publication published out of Cape Town. There's the usual stuff on love, YouTube, following your heart, body piercings, music, freedom and fashion - and then maybe the less usual stuff, about falling out of the closet aged 16, what to do when your countrymen's infamous xenophobia breaks down the lives of friends, of falling in love with gangster boys and having Miss Khayelitsha pose in front of the backend of a construction truck...
3 Apr 2012 11:28
[Mongezi Mtati] To date, there are two brands in particular, Absolut and Nike, which have hit the ground running when it comes to going beyond a social media presence and influencer engagement, making it difficult for challenger brands to catch up and maintain the pace. A third brand, Carling Black Label, did phenomenally last year by focusing less on social media and more on influencers [video].
20 Mar 2012 11:55
[Gill Moodie] Cherilyn Ireton, a highly respected journalist and manager from titles such the
Sunday Times and
Business Day, took over as the
executive director of the
World Editors Forum that falls under
WAN-IFRA, in January 2012. She tells Bizcommunity.com of the challenges of the Parisian-based job, the biggest problems and opportunities facing editors across the globe and how she wants to connect editors to try find solutions.
20 Mar 2012 11:12
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
