Youth Marketing contributor articles

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Marketing to millennials - selfies, hashtags and retweets
Marketing to millennials - selfies, hashtags and retweets

Millennials are self-centred. They love selfies, and hashtags, and sharing all their life moments online. And as they reach their prime working and spending years, brands are now faced with a huge opportunity to appeal to this consumer market...

By Michele Warbreck 11 Aug 2015 06:54

Kasi-youth: Disillusioned or empowered?
Kasi-youth: Disillusioned or empowered?

Delivering the keynote address at the National Youth Day celebrations in Pretoria, Zuma placed the importance of education at the centre of his speech followed by the importance of job creation.

By Amelia Richards 25 Jun 2015 09:12

Antoinette Pombo
South Africa is increasingly becoming a parentless society!

According to 2010 research by Union for African Population Studies, 38.7% of South African adolescents have at least one parent absent in their household...

By Antoinette Pombo 23 Jun 2015 11:28

The real issue behind youth unemployment in SA
The real issue behind youth unemployment in SA

Earlier this year, Business Day put the spotlight on the gravity of South Africa's unemployment problem. It's worse than it seems...

By Antoinette Pombo 9 Jun 2015 14:55

Close up and personal with the Generation Z
Close up and personal with the Generation Z

In South Africa, our Generation Z falls into another category, that which we call 'born frees' to highlight the fact that they were born after the country attained democracy in 1994...

By Thabang Leshilo 9 Jun 2015 12:00

Banele Rewo
Talking about youth marketing, is not being about the youth

After all the conferences, seminars and talks have been attended, marketing and brand managers have drawn up graphs and scrutinised the numbers on the next sure fire formula to sell to the youth, there is one glaring deficit: Talking about it is not being about it...

By Banele Rewo 8 Jun 2015 12:19

Back to their roots
Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

Antoinette Pombo
Youth marketers, here's why traditional advertising doesn't cut it anymore...

If you still believe that paying hundreds of thousands of rands for billboard advertising is getting the job done, do the following experiment...

By Antoinette Pombo 1 May 2015 10:33

Arno Kemp
Millennials and the multi-generational workforce

Millennials (born roughly between 1981 and 2000) are often depicted as entitled, lazy, disrespectful, and even narcissistic, but we need to question whther that's really an accurate portrayal...

By Arno Kemp 12 Mar 2015 13:39

Antoinette Pombo
Is South Africa differentiating itself from Africa for the wrong reasons?

Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos...

By Antoinette Pombo 11 Mar 2015 07:19

Bizcommunity congratulates RYSMI graduates
Bizcommunity congratulates RYSMI graduates

On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

By Terry Levin 23 Feb 2015 08:59

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Antoinette Pombo
Why you should be paying attention to the rise of the millennials

Millennials are commonly defined as those born between 1981 and 1996. That currently puts them at between 19 and 34 years of age...

By Antoinette Pombo 8 Feb 2015 09:45

Marketing to millennials
Marketing to millennials

Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it...

By Nicholas Barenblatt 30 Jan 2015 06:20

Antoinette Pombo
Are you missing a big part of the puzzle in your youth marketing strategy?

There's no doubt, the marketing of goods and services have undergone a profound transformation over the past 15 years...

By Antoinette Pombo 9 Dec 2014 15:00

AdFocus Awards 2014: Twice as nice for Joe Public
AdFocus Awards 2014: Twice as nice for Joe Public

The AdFocus Awards took place on 26 November 2014 at the The Fifth Room in Rivonia, Johannesburg, with Joe Public walking away with two big awards...

By Danette Breitenbach 27 Nov 2014 10:43

Danette Breitenbach
Reinventing out of home

Brands must shift their perceptions of OOH media - but so must the industry - shifting from the traditional poster to the interactive poster and real-time digital networks...

By Danette Breitenbach 12 Sep 2014 05:26

Danette Breitenbach
Eugene... the new face of banking radio?

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

By Danette Breitenbach 29 Aug 2014 08:02

Danette Breitenbach
New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.

By Danette Breitenbach 28 Jul 2014 07:11

Sid Peimer
There will be no (South) African Spring

Clem Sunter points out a number of red flags that will lead us to a ruinous state. The flags include nationalisation, gagging the media and land grabs.

By Sid Peimer 17 Jul 2014 14:20

Aki Kalliatakis
Celebrate youth...they're the ones driving consumer-friendly change

Youth will have its day ... officially it's June 16. But the kids deserve more than 24 hours of fame...

By Aki Kalliatakis 11 Jun 2014 14:00

Danette Breitenbach
Creating the stars of the future

Despite the chill of the Johannesburg night the Vega School Johannesburg campus was abuzz with excitement on Wednesday.

By Danette Breitenbach 22 May 2014 13:50

Danette Breitenbach
Brand South Africa launches 20 Years of Freedom campaign

Brand South Africa launched its 20 Years of Freedom campaign at an event yesterday that hosted media and stakeholders at its offices in Houghton, Johannesburg.

By Danette Breitenbach 25 Apr 2014 05:51

Sid Peimer
Intelligence will hamper your progress

Here are a couple of examples of strategy by design, or a strategy that emerges - both devoid of copious amounts of market "intelligence"

By Sid Peimer 23 Apr 2014 06:45

WhatsApp with Facebook?
WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

Matthew Karpinski
Cause related marketing getting bigger, better

Said officially, it is a marketing tool used to help address the social issues of the day, through providing resources and funding, whilst at the same time addressing important business objectives.

By Matthew Karpinski 20 Feb 2014 09:09

[2014 trends] Youth trends in 2014
[2014 trends] Youth trends in 2014

This year we see a lot of shifts in the tech and gadget space, and even more movements on social and economic fronts. Increasingly savvy and smart, and with more brand options available to them than ever before.

By Jason Levin and Mokebe Thulo 28 Jan 2014 09:10

Anton Harber
Youth still very keen on news - just differently

Young people with internet access may not be reading newspapers, but they are consuming more news than ever.

By Anton Harber 24 Jan 2014 06:32

Chris Moerdyk
The ridiculous cost of advertising

When it comes to media and particularly the value and return on investment of advertising in the mass media, Harry Herber is both extremely knowledgeable and pragmatic. He is also outspoken.

By Chris Moerdyk 22 Jan 2014 07:08

South African lecturers should embrace social media
South African lecturers should embrace social media

According to a recent survey, South African lecturers must adapt to the changing environment of their students by meeting them where they are most comfortable - in the social media space.

By Natasha Madhav 3 Dec 2013 09:54

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