There's no doubt, the marketing of goods and services have undergone a profound transformation over the past 15 years...
By Antoinette Pombo 9 Dec 2014 15:00
A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.
By Danette Breitenbach 28 Jul 2014 07:11
Youth will have its day ... officially it's June 16. But the kids deserve more than 24 hours of fame...
By Aki Kalliatakis 11 Jun 2014 14:00
Brand South Africa launched its 20 Years of Freedom campaign at an event yesterday that hosted media and stakeholders at its offices in Houghton, Johannesburg.
By Danette Breitenbach 25 Apr 2014 05:51
According to a recent survey, South African lecturers must adapt to the changing environment of their students by meeting them where they are most comfortable - in the social media space.
By Natasha Madhav 3 Dec 2013 09:54
For young people embarking on a career in advertising or marketing, few skills are as important as good presentation skills.
By John Cooney 21 Oct 2013 07:00
Presenting some of the awards at the 35th Annual Loerie Awards, guest creative director from Hamburg, Gotz Ulmer, was heard to wonder why those receiving prizes were so blasé, so "like Germany" and when they might start behaving "a bit more African"!
By Terry Levin 26 Sep 2013 10:18
Screeds have been written about whether advertising creates or reflects pop-culture. Marketing philosopher Marshall McLuhan, was quoted as saying 'Advertising is the richest and most faithful reflection that any society ever made of its entire range of activities'.
By Terry Levin 26 Sep 2013 10:08
Some of the world's most esteemed advertising practitioners provided a snapshot of the state of the global creative industry.
By Terry Levin 23 Sep 2013 07:33
I have listened to Dr Martin Luther King's 'I have a dream speech' many a time. Like many I have a favourite part; "I have a dream that my four little children will one day live in a nation where they will not be judged by the colour of their skin, but by the content of their character."
By Cliff Musamba 10 Aug 2013 12:00
Troll Disclaimer: This is not going to be a Bieber-bashing piece... Anyone who has a remote understanding of social media should have some degree of respect for Justin Bieber. Originally finding an audience on YouTube, he was then picked up and promoted into the mainstream, where his Facebook and Twitter presence grew to gargantuan proportions.
By Evert Lombaert 9 May 2013 08:46