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A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White

Sarah Heck, an advisor on international entrepreneurship and youth programs to the Obama Foundation and head of entrepreneurship at Stripe.
Why Africa's youth should be encouraged to launch tech startups

'Focus on tackling Africa's greatest challenges through entrepreneurship...'

By Tom Jackson 3 days ago

Vee Station helps a young prodigy find his entrepreneurial feet
Vee Station helps a young prodigy find his entrepreneurial feet

From time to time you meet someone and get the feeling that they possess that spark. You know, the spark that could set the world alight...

By Peter Vee, Issued by Vee Station 7 Aug 2018

MTV Shuga launches three new campaigns
MTV Shuga launches three new campaigns

The MTV Shuga drama series has launched three new 'edutainment' campaigns to target its audience and educate them regarding HIV prevention and self-testing...

1 Aug 2018

HDI Africa Conference
HDI Africa Conference

At the tail end of June, HDI Youth Marketeers hosted an African Conference, attended by various members of the HDI collective, to dig deep into understanding the culture of the African youth...

Issued by HDI Youth Marketeers 16 Jul 2018

Keeping children entertained during school holidays
Keeping children entertained during school holidays

The winter school holidays is a great opportunity for youth brands to come to the party and meet the youth in various spaces, by contributing to holiday entertainment...

By Nthabiseng Mosebi, Issued by HDI Youth Marketeers 6 Jul 2018

Investing in youth entrepreneurship
Investing in youth entrepreneurship

Youth for Africa and SDGs (YAS!), a Pan-African entrepreneurship ecosystem catalyser launches...

4 Jul 2018

Generation Z will transform African business
Generation Z will transform African business

The next-generation workforce is set to drive positive change for Africa's enterprises...

3 Jul 2018

Youth might be at risk online with too much data sharing
Youth might be at risk online with too much data sharing

As Youth Month draws to a close, I am concerned about data and the security issues that pertain to it. Where do millennials stand in this era of unlimited data and heightened vulnerability?

By Manie van Schalkwyk 27 Jun 2018

Adriaan captions this: “I’m just a sleepless, beautiful-wife-and-son-having, wannabe-rockstar comedian, who made the mistake of walking past a sale sign!”
#BehindtheSelfie with... Alfred Adriaan

This #YouthMonth, we go behind the selfie with mid-30's comedian and corporate MC Alfred Adriaan, ahead of the opening night of his solo debut show 'Dating Life' at Montecasino's Pieter Toerien Theatre on 27 June 2018...

By Leigh Andrews 27 Jun 2018

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars
#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

Adam Byars, co-MD and partner at Grid Worldwide, who recently took part in a panel discussion at the Sunday Times Generation Next conference, tells us about the good work HDI is doing in the youth marketing space and that even the best marketers can learn something from its Junior Board of Directors...

By Jessica Tennant 26 Jun 2018

Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

Cause marketing for millennials
Cause marketing for millennials

As marketers, we have long championed cause marketing programs as an impactful way for brands and companies to get involved, but our programs can go further by evolving them from "nice-to-dos" to "must-dos." Fundamentally, we should strive to create long-term, purpose-driven programs that allow brands and companies to do well while doing good...

By mamahlatse marokane 21 Jun 2018

SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey
SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey

The 2018 Sunday Times Generation Next youth survey announced the top performing brands the at the highly anticipated Sunday Times Generation Next Awards that took place in Sandton on Thursday, 14 June.

14 Jun 2018

Hip-hop artist, J. Molley. © .
Urban afro millennial 'internet artists' with real influence

Bonga Mpungose identifies the top 3 urban "internet artists" he believes brands need to work with if they want to engage with 18-24 afro millennials on campaigns...

By Bonga Mpungose Smanga 8 Jun 2018

Ioulia Bolchakova © –
#YouthMonth: Tips to avoid working overtime, enhance your creative flow

Young workers often struggle with work-life balance. You're looking to prove yourself as you're literally the new kid on the block at work, but that doesn't have to result in endless overtime - even in the creative industries...

By Leigh Andrews 7 Jun 2018

A Bold-Jigsaw team photo.
#YouthMonth: How Jigsaw is boldly revolutionising the below-the-line space

Dane Prinsloo, director of marketing and sponsorship at Jigsaw Agency, explains the power of choosing to do the right thing every single day and the importance of building trust with clients so they take the leap with unconventional event experiences...

By Leigh Andrews 5 Jun 2018

Heart FM closes its doors to lend a helping hand
Heart FM closes its doors to lend a helping hand

As Youth Month kicks off, Heart FM will be paying homage to the youth of the Western Cape with its 16 Days For Youth initiative to uplift and lend a hand in communities where help is most needed...

Issued by Heart FM 1 Jun 2018

Aleksandr Khakimullin © –
How to simplify social media storytelling for your business

Mark Sham of Suits & Sneakers fame recently explained what you need to know about how social media has changed the world as we know it and how your brand can be better at social media storytelling...

By Leigh Andrews 31 May 2018

Sunday Times Generation Next Youth survey announces celeb finalists
Sunday Times Generation Next Youth survey announces celeb finalists

The top five finalists in the celeb, sports and entertainment categories of the Sunday Times Generation Next survey have been announced...

22 May 2018

Mommy's little cyborg: Meet Generation Alpha
Mommy's little cyborg: Meet Generation Alpha

Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

By Bronwyn Williams 11 May 2018

HDI Youth Marketeers spearhead Zimbabwe youth marketing
HDI Youth Marketeers spearhead Zimbabwe youth marketing

HDI has entered the Zimbabwean communications landscape as part of TBWA Zimbabwe, to help forward-thinking brands find ways of connecting to this influential market...

Issued by HDI Youth Marketeers 9 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth
#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

HDI Youth Marketeers makes key appointments
HDI Youth Marketeers makes key appointments

HDI Youth Marketeers has announced the placement of three new executives in the roles of financial, customer, and operations...

Issued by HDI Youth Marketeers 3 May 2018

#AfricaMonth: Africa's youth represent hope for the future
#AfricaMonth: Africa's youth represent hope for the future

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

By Louise Marsland 2 May 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

SACPCMP uses Games of Thrones-themed activations to engage with youth
SACPCMP uses Games of Thrones-themed activations to engage with youth

Embarking on a youth-focused activation programme to transform the construction industry, the SACPCMP is targeting its accredited universities...

11 Apr 2018

The top tips for live experiences in 2018
The top tips for live experiences in 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts...

By Glenn van Eck 27 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Facebook partners for a safer internet in Africa
Facebook partners for a safer internet in Africa

Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all...

6 Feb 2018

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