Focus on Youth Marketing

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Capturing the Generation Z opportunity
Capturing the Generation Z opportunity

Marketers who want to ensure the longevity of their brands and win the consumer of the future need to come to grips with what the under-21s - Generation Z - want and value...

By Rachel Thompson, Issued by GfK South Africa 11 Oct 2017

Meet our junior board of directors!
Meet our junior board of directors!

With an annual direct spend of over R137bn, it may seem like a no-brainer for brands to prioritise understanding what makes more than 50% of South Africa's population tick...

Issued by HDI Youth Marketeers 6 Oct 2017

rawpixel ©
Samsung still best loved brand amongst South African youth

Samsung wins again at the 2017/18 Ask Afrika Youth Brands Awards, South Africa's youth endorsing it as their brand of choice across the Smartphone, Tablet Devices and Cellular Phone categories...

31 Aug 2017

Jack Ma launches African Young Entrepreneurs Fund
Jack Ma launches African Young Entrepreneurs Fund

UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth $10 million...

27 Jul 2017

(c) andrew grossman -
Do Millennials really exist?

Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

By Allon Raiz 7 Jul 2017

(c) julief514 -
Inspiring and nurturing tomorrow's talent

“Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.” This quote is taken from Simon Sinek's book Start with Why: How Great Leaders Inspire Everyone to Take Action, and describes, in essence, the Native VML way of recruitment for our various learning programmes...

By Samantha Bezuidenhout 3 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...

By Jessica Tennant 30 Jun 2017

What the next generation youth wants from a brand
What the next generation youth wants from a brand

In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand...

Issued by Zinto Activation Group 21 Jun 2017

Damelin voted among the top five ‘Coolest Colleges' in the Sunday Times Generation Next Awards
Damelin voted among the top five ‘Coolest Colleges' in the Sunday Times Generation Next Awards

Damelin, a leader in private education in South Africa, walked away as one of the ‘Coolest Colleges' in the country at the Sunday Times Generation Next Awards held on Thursday, 11 May, at Sandton Convention Centre Pavilion...

Issued by Damelin 1 Jun 2017

Ask Afrika Kasi Star & Youth Brands Conference pinpoints targeting tips
Ask Afrika Kasi Star & Youth Brands Conference pinpoints targeting tips

The Ask Afrika Kasi Star and Youth Brands Conference will share top trends and insights at the Zonki Shebeen venue in Muldersdrift on Thursday, 22 June...

31 May 2017

Catherine Bothma
Marketing to the youth of 2017

Catherine Bothma, MD of HDI Youth Marketeers, presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study...

By Jessica Tennant 16 May 2017

The Castle of Good Hope exhibition stand at the 2017 Rand Easter Show.
Educating tomorrow's leaders with SchoolMedia

One of the stands at the recent Rand Easter Show gave an easy-to-absorb timeline history of the Castle of Good Hope. Khethi Ngwenya, managing director of SchoolMedia, explains how and why they brought the idea to life...

By Leigh Andrews 15 May 2017

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs
Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed...

12 May 2017

(c) ttatty -
Facebook knows when teens are vulnerable, then targets them with ads

“Don't be evil” is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too...

By Andy Walker 3 May 2017

Catherine Bothma, Managing Director at HDI Youth Marketeers.
Now's the time for self-regulation: HDI on the ethics of youth marketing

HDI Youth Marketeers' Managing Director Catherine Bothma, and youth expert, Jason Levin take the time to respond to some of the most frequently asked questions about the ethics of youth marketing....

21 Apr 2017

15 ways to know it's time to move out and ‘adult'
15 ways to know it's time to move out and ‘adult'

HDI Youth Marketeers asked their Junior Board of Directors and staff about when they knew it was time to move out. According to them, here are the top 15 triggers that signify that the time has come...

Issued by HDI Youth Marketeers 30 Mar 2017

Design Indaba '17: A youth marketer's take-outs
Design Indaba '17: A youth marketer's take-outs

HDI Youth Marketeers sent three members of their creative team to the 2017 Design Indaba (dubbed "the Cirque du Soleil for the intellect") to soak up the creative greatness of the world's most inspired thinkers, creators and inventors...

Issued by HDI Youth Marketeers 10 Mar 2017

Will the outcomes of the budget speech affect SA's annual youth spend?
Will the outcomes of the budget speech affect SA's annual youth spend?

Although youth make up 50% of the population, does the budget speech delivered by Minister Pravin Gordhan on Wednesday, 22 February, consider them as a key contributor to the economy?...

Issued by HDI Youth Marketeers 24 Feb 2017

(c) Michael Simons -
Reach students as they start the new academic year

As students head off to university and college across South Africa, brands need to make sure that they tailor messages that are suited to them...

By Khethi Ngwenya 13 Feb 2017

Youth on what not to do this Valentine's Day
Youth on what not to do this Valentine's Day

HDI Youth Marketeers asked the kids and teens of their Junior Board of Directors about what you should or shouldn't do on Valentine's Day, and they had some interesting advice...

Issued by HDI Youth Marketeers 10 Feb 2017

Who is winning in Africa, and is Africa winning?
Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics...

Issued by African Market Research Association 8 Feb 2017

Voting open for Nickelodeon's 2017 Kids' Choice Awards
Voting open for Nickelodeon's 2017 Kids' Choice Awards

Voting has opened for the Nickelodeon 2017 Kids' Choice Awards, a live event where kids' votes count and the biggest stars of the day line up to get slimed...

3 Feb 2017

HDI Youth Marketeers' 2017 youth trends
HDI Youth Marketeers' 2017 youth trends

Leading youth market specialists HDI Youth Marketeers have their finger on the dynamic pulse of youth. Check out the five youth trends that they forecast for 2017...

By Lara Petersen, Issued by HDI Youth Marketeers 2 Feb 2017

New study reveals students' relationship with money, online, green retailers
New study reveals students' relationship with money, online, green retailers

According to the Student Brands' ‘Students and Their Money' Poll 2017, transactions in the student space are primarily driven by cash, with 94% of transactions either taking place with cash or debit card...

30 Jan 2017

Millennial marketing in 2017 – from one
Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”...

By Murray Robertson 19 Jan 2017

Webfluential, Student Village partnership opens up opportunities
Webfluential, Student Village partnership opens up opportunities

A new partnership between Student Village and Webfluential aims to grow South Africa's youth influencer marketing capabilities, enabling targeted engagement between brands and Afrillennials (African Millennials) with influencer potential.

19 Jan 2017

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

12 Dec 2016

Zinto spreads a message of hope to young inmates on World Aids Day
Zinto spreads a message of hope to young inmates on World Aids Day

A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates, in line with World Aids Day...

Issued by Zinto Activation Group 2 Dec 2016

Youth marketing in 2017 - five trends
Youth marketing in 2017 - five trends

In order to empower the South African youth, we need to provide them with the right information. However, in a society infiltrated with all sorts of messages, how can the right information cut through the noise...?

24 Nov 2016

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