#YouthMonth

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Cause marketing for millennials
Cause marketing for millennials

As marketers, we have long championed cause marketing programs as an impactful way for brands and companies to get involved, but our programs can go further by evolving them from "nice-to-dos" to "must-dos." Fundamentally, we should strive to create long-term, purpose-driven programs that allow brands and companies to do well while doing good...

By mamahlatse marokane 2 days ago

SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey
SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey

The 2018 Sunday Times Generation Next youth survey announced the top performing brands the at the highly anticipated Sunday Times Generation Next Awards that took place in Sandton on Thursday, 14 June.

14 Jun 2018

Hip-hop artist, J. Molley. © .
Urban afro millennial 'internet artists' with real influence

Bonga Mpungose identifies the top 3 urban "internet artists" he believes brands need to work with if they want to engage with 18-24 afro millennials on campaigns...

By Bonga Mpungose Smanga 8 Jun 2018

Ioulia Bolchakova © –
#YouthMonth: Tips to avoid working overtime, enhance your creative flow

Young workers often struggle with work-life balance. You're looking to prove yourself as you're literally the new kid on the block at work, but that doesn't have to result in endless overtime - even in the creative industries...

By Leigh Andrews 7 Jun 2018

A Bold-Jigsaw team photo.
#YouthMonth: How Jigsaw is boldly revolutionising the below-the-line space

Dane Prinsloo, director of marketing and sponsorship at Jigsaw Agency, explains the power of choosing to do the right thing every single day and the importance of building trust with clients so they take the leap with unconventional event experiences...

By Leigh Andrews 5 Jun 2018

Heart FM closes its doors to lend a helping hand
Heart FM closes its doors to lend a helping hand

As Youth Month kicks off, Heart FM will be paying homage to the youth of the Western Cape with its 16 Days For Youth initiative to uplift and lend a hand in communities where help is most needed...

Issued by Heart FM 1 Jun 2018

Aleksandr Khakimullin © –
How to simplify social media storytelling for your business

Mark Sham of Suits & Sneakers fame recently explained what you need to know about how social media has changed the world as we know it and how your brand can be better at social media storytelling...

By Leigh Andrews 31 May 2018

Sunday Times Generation Next Youth survey announces celeb finalists
Sunday Times Generation Next Youth survey announces celeb finalists

The top five finalists in the celeb, sports and entertainment categories of the Sunday Times Generation Next survey have been announced...

22 May 2018

Mommy's little cyborg: Meet Generation Alpha
Mommy's little cyborg: Meet Generation Alpha

Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

By Bronwyn Williams 11 May 2018

HDI Youth Marketeers spearhead Zimbabwe youth marketing
HDI Youth Marketeers spearhead Zimbabwe youth marketing

HDI has entered the Zimbabwean communications landscape as part of TBWA Zimbabwe, to help forward-thinking brands find ways of connecting to this influential market...

Issued by HDI Youth Marketeers 9 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth
#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

HDI Youth Marketeers makes key appointments
HDI Youth Marketeers makes key appointments

HDI Youth Marketeers has announced the placement of three new executives in the roles of financial, customer, and operations...

Issued by HDI Youth Marketeers 3 May 2018

#AfricaMonth: Africa's youth represent hope for the future
#AfricaMonth: Africa's youth represent hope for the future

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

By Louise Marsland 2 May 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

SACPCMP uses Games of Thrones-themed activations to engage with youth
SACPCMP uses Games of Thrones-themed activations to engage with youth

Embarking on a youth-focused activation programme to transform the construction industry, the SACPCMP is targeting its accredited universities...

11 Apr 2018

The top tips for live experiences in 2018
The top tips for live experiences in 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts...

By Glenn van Eck 27 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Facebook partners for a safer internet in Africa
Facebook partners for a safer internet in Africa

Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all...

6 Feb 2018

Youth Trends 2018
Youth Trends 2018

Youth are synonymous with having extremely short attention spans. With that being said, the truth is that this is a problem that plagues most of us in this non-stop world of content consumption...

By Mokebe Thulo with contribution from Kgomotso Mokob, Issued by HDI Youth Marketeers 30 Jan 2018

Lee Naik
Technology in Africa: A guide for the year ahead

Many would say that in this age of exponential technology acceleration, a start-of-the-year tech trends report is rapidly becoming an exercise in futility. But don't believe them...

By Lee Naik 24 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.
#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

How to tell an African story
How to tell an African story

Music and storytelling have always been intrinsically linked. On Saturday, 2 December, South Africa witnessed this truth in its finest form with Casper Nyovest managing an incredible feat, and making history, by attracting an incredible 68,000 South African youth to Soccer City...

By Bongani Chinkanda, Issued by HDI Youth Marketeers 6 Dec 2017

Deutsche Welle launches multimedia project for African youth
Deutsche Welle launches multimedia project for African youth

Reaching The 77 percent - Deutsche Welle launches new debate platform for young Africans...

5 Dec 2017

Meet newly appointed HDI CEO, Bongani Chinkanda
Meet newly appointed HDI CEO, Bongani Chinkanda

An avid technophile and youth enthusiast, Bongani Chinkanda believes that now is the time for transformation in the marketing industry...

Issued by HDI Youth Marketeers 17 Nov 2017

To succeed with youth on social media, let them be part of the brand's story
To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...

By Ernst Wittmann 2 Nov 2017

Capturing the Generation Z opportunity
Capturing the Generation Z opportunity

Marketers who want to ensure the longevity of their brands and win the consumer of the future need to come to grips with what the under-21s - Generation Z - want and value...

By Rachel Thompson, Issued by GfK South Africa 11 Oct 2017

Meet our junior board of directors!
Meet our junior board of directors!

With an annual direct spend of over R137bn, it may seem like a no-brainer for brands to prioritise understanding what makes more than 50% of South Africa's population tick...

Issued by HDI Youth Marketeers 6 Oct 2017

Rui Alves
#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth...

By Jessica Tennant 6 Oct 2017

rawpixel ©
Samsung still best loved brand amongst South African youth

Samsung wins again at the 2017/18 Ask Afrika Youth Brands Awards, South Africa's youth endorsing it as their brand of choice across the Smartphone, Tablet Devices and Cellular Phone categories...

31 Aug 2017

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