I teach part-time at AAA and one of my lectures is always on youth. One of the most passionate discussions we have is whether today's teenagers, students and first-jobbers have a cause - whether they have anything they care about enough, to look up from their smartphones/chats and disrupt their daily lives. The consensus, up until about a month ago, was that they have no cause.
On Thursday, 19 November 2015 (World Toilet Day), HDI's newly launched, non-profit company, HDI For Good, launched The School Toilet Project (TSTP) at Kromdraai Early Childhood Development Centre. Aimed at creating awareness around bad sanitation, The School Toilets Project pleads with corporates to assist in joining forces, while creating real change - "one bathroom at a time".
Issued by HDI Youth Marketeers 24 Nov 2015 09:00
The youth of South Africa command billions of rands in spending power, directly and through their influence over household consumer decisions. Today's young adults have more disposable income than the generations that have come before them. While marketers want to draw in the under-23s, they need to be aware that this is a heterogeneous group with mercurial tastes. They need to know these youngsters are tech-savvy and are hyperconnected, with the ability to make or break a brand overnight. Marketers and employers shouldn't try to engage with the Millennials and Generation Z consumers without truly understanding them first.
With its creed, doing good to create great, HDI For Good launched on Thursday, 29 October, at The Main Change, in Maboneng, Johannesburg. Inspired by its core vision to make meaningful, measurable and magical differences in the lives and fortunes of youth and families, Africa's leading youth market specialist agency, HDI Youth Marketeers, launched its non-profit company in partnership with Kliptown Youth Program.
Issued by HDI Youth Marketeers 6 Nov 2015 09:58
SAStudy.co.za, South Africa's number one tool used to help prospective and current students make informed decisions about the where, what and who when it comes to their studies has overcome, in the online world, a major milestone by successfully exceeding 100,000 subscribers this October.
Issued by Student Brands 2 Nov 2015 11:22
Corporate sponsors McCann Health and Ogilvy CommonHealth Worldwide Support 2015's Young Globals
Issued by The Global Awards 30 Oct 2015 10:30
According to the 2015 Sunday Times Generation Next survey, only 42% of teens feel inspired at school. On Saturday, 24 October, youth market specialists, HDI Youth Marketeers, and youth inspirational platform, Pride Factor, launched Ready. Set. Success! at the Sandton Convention Centre. Ready. Set. Success! is a platform jointly created to solve this real need for youth inspiration, encouraging SA youth to stay motivated, especially during this time of the year.
Issued by HDI Youth Marketeers 28 Oct 2015 11:05