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Born Frees positive about SA despite socio-economic challenges - TNS South Africa
Born Frees positive about SA despite socio-economic challenges

A new generation of South African voters stepped into the spotlight in 2014. Known as the 'Born Frees', this generation, making up 40% of the current total population in South Africa, was born after the end of apartheid in 1994 and has only known life under a democratic ANC leadership. The 2014 presidential elections that took place earlier this year presented the first opportunity for a potential 1.9-million Born Frees to cast their vote, with 34% of these registering to vote. With various opinions existing around the importance of these young people's vote, market research company TNS's Metro OmniChek survey sought to shed some light on their socio-political behaviour and perceptions.

Issued by TNS South Africa 2 Sep 2014 10:20

Student Brands and Goodnight SA join services - Student Brands
Student Brands and Goodnight SA join services

Student Brands ("SB") is a youth marketing company with a mission of connecting the youth, institutions of South Africa and businesses through diverse platforms. As evident, Student Brands relentlessly practices to bring forward services which benefit the students across the nation. Keeping this in mind, Student Brands is now bringing forward the launch of a new beverage to South Africa, Goodnight.

Issued by Student Brands 26 Aug 2014 13:25

The Millennial Persona - DigitLab
The Millennial Persona

The Millennial generation is set to be the largest generation to have ever existed, and it has been said that by 2017 Millennials will be spending more than $200bn in total per year. "Today we need to acknowledge that the Millennials are growing up and are active in the workplace, and as they quickly move up the proverbial ladder it is becoming increasingly important to acknowledge that they are no longer a generation to be ignored," says DigitLab CEO, Mike Saunders.

Issued by DigitLab 11 Aug 2014 10:49

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