A world first, HDI Youth Marketeers' Junior Board of Directors (JBoD) sees kids calling the shots rather than agency staff. The programme puts together 36 young mavens annually, that then offer marketers the inside track on the pulse of South Africa's youth goings-on directly from "The Board" themselves. Now in its 15th year, the three sub-boards' representatives (kids, teens and young adults) are chosen because they are savvy, sussed and smart. They are selected to enlighten HDI and its clients with their frank and forward-thinking insight and ideas. And the search for the 2015/16 Board is on!
Issued by HDI Youth Marketeers 9 Jul 2015 10:58
"There is no question about the fact that young people believe in brands that invest in their communities," said by Jason Levin, Managing Director of Africa's leading youth market specialist agency, HDI Youth Marketeers. This was among the precious nuggets of insight shared at the Youth Marketing Strategy Conference on Friday, 26 June, at Sandton's Maslow Hotel.
Issued by HDI Youth Marketeers 3 Jul 2015 09:12
Youth marketing is littered with the term 'millennials', but Lebo Motshegoa, MD of Foshizi research and insights company, points out you shouldn't target this as a single, homogenous group. Instead, there are at least two clear age groups that fall into the 'millennial' bracket, with a marked gap between them...