How to address the needs of the uncompromising customer
How to address the needs of the uncompromising customer

Intercontinental Hotels Group's (IHG) 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I', launched at the World Economic Forum (WEF) in Davos, Switzerland, highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs.

9 hours ago

Digital consumers show less brand loyalty
Digital consumers show less brand loyalty

Research across consumers in 12 countries finds those that prefer digital engagement channels to human customer service are more likely to switch brands or service providers.

12 Jan 2017