AI will transform practice of marketing
AI will transform practice of marketing

Marketers are increasingly using artificial intelligence (AI) for marketing applications. AI continues to be the buzzword du jour to describe a host of "intelligent" features aiming to augment the functions performed by marketers in their everyday jobs.

2 days ago

Designing a great customer journey can help even the smallest digital offering
Designing a great customer journey can help even the smallest digital offering

From the moment they click onto an e-commerce site, customers develop a lasting impression of your brand. Creating a frictionless environment with an outstanding customer journey is helping even small, boutique offerings significantly boost their bottom line.

By Brendon Williamson 2 days ago

WhatsApp, the new lens into consumer lives
WhatsApp, the new lens into consumer lives

Focus groups have thus far enabled us to have meaningful conversations with consumers around a table over a light meal and snacks. These are conversations at a set time and place to really address key issues of interest to a client. In focus groups, consumers become the subject and the moderator is tasked with an objective of covering at times, a 10-page discussion guide over 2-3 hours. The conversation is focused and relatively direct as there is a limited period to cover the set objectives.

By Mpho Mpofu 16 May 2018

CMOs struggling to fully optimise routes to revenue
CMOs struggling to fully optimise routes to revenue

Chief marketers still feel stuck in a decade-long rut that has yet to see them fully optimise the lifetime value of existing customers, despite a mandate to drive growth.

16 May 2018

Brett St Clair
#AfricaMonth: The time to become a disruptor is now

Are African businesses ready to become disruptors? Disruption is a trendy term - but disruption has been around since the big bang, and we've seen it operating through time at different scales.

By Brett St Clair 15 May 2018

Overcoming customer aversion to innovative retail technologies
Overcoming customer aversion to innovative retail technologies

In a dynamic business world, characterised by shorter product life cycles, growing customer demands and intense competitive rivalry, innovation is increasingly being considered a key element in a business's strategy to attract and maintain customers.

By E van Tonder and DJ Petzer 15 May 2018