Boris Dzhingarov
How to engage customers in a technologically-veiled marketplace

While some would argue that today's world is more personalised than ever - thanks to new technologies and the ubiquitous access to social media platforms - the truth is that our society is becoming less and less engaged. People are burying their heads in screens, as opposed to carrying on meaningful conversations. As a marketer, you must overcome.

By Boris Dzhingarov, Issued by Monetary Library 18 hours ago

Digitisation is not about building an app, it's about the customer's journey
Digitisation is not about building an app, it's about the customer's journey

The introduction of digital platforms, like Uber and Airbnb, have transformed competition and is forcing the conventional "pipeline" business to embrace three key shifts. These three shifts include moving from a resource control model to an orchestration model, internal optimisation to external engagement, and shifting focus from customer value to that of an ecosystem.

By Craig Terblanche 2 days ago

Ian Fuhr
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg, where he explained why Sorbet's service culture is its competitive advantage in an industry that is first and foremost about the customer.

By Jessica Tennant 3 days ago