Recognising that the consumer's path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research - so marketers can assess which touchpoints are most influential in generating sales.
Issued by Ipsos 2 hours ago
Dentsu Aegis Network is proud to announce the appointment of Themba Nobanda, as Client Service Director for Dentsu Aegis Network Sub-Saharan Africa, he commenced his position on 6 October.
Issued by Dentsu Aegis Network 2 hours ago