It's no secret that inbound marketing is taking the business world by storm as smart organisations capitalise on the benefits that this highly effective way of generating new business can bring. Inbound marketing is the method by which prospective customers are attracted to an organisation's digital resources using a variety of specific methods including Search Engine Optimization (SEO) and leveraging social media. The company website and electronic communications also need to contain the content and interaction features necessary to engage with visitors and measuring the success of the marketing campaigns using digital tools is also vitally important. No inbound marketing initiative is complete, however, without a comprehensive Customer Relationship Management (CRM) solution to help manage the whole process and allow sales and marketing staff to be armed with the right information in order to interact with prospective customers in such a way as to increase the likelihood of doing business with them.
Issued by Maximizer Software 15 Oct 2014 11:25