The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace. In South Africa, online may account for less than 2% of total retail sales, but online spend has been predicted to top R53 billion this year.
Lauren Hartzenberg 16 Mar 2018
Tapping into the potential of data to provide insight into consumers' thinking and behaviour may translate into an enhanced customer experience strategy.
Maroefah Smith 15 Mar 2018
The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value.
Nick Orton 14 Mar 2018
The business platforms of the future are likely to start to resemble a full suite of well-integrated cloud-based business apps that empower better integration between business processes; this is what the team building Unsilo.me believes. A team based in Durban, South Africa, the company Yreeka, known for digital consulting and product management, is building a platform to break down "silos" and solve a real frustration that they were experiencing.
Yreeka 14 Mar 2018