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Mike Saunders
Authentic loyalty through brand utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.

By Mike Saunders 29 Sep 2014 06:25

Trust - the new commodity in business
Trust - the new commodity in business

The Edelman 2014 Trust Barometer research shows that only 17.5% of people around the globe trust their business and government leaders to tell the truth and solve social problems. The world has changed. As a result many business practices are just simply not working anymore.

By Danette Breitenbach 23 Sep 2014 09:25