Image © Monnas Photography.
A truly sensory Experian experience

The overarching message of speakers at the local launch of Experian's Mosaic customer segmentation tool? As the casualty list of digital disruption grows ever longer, it's time to focus on your specific customers and improve their overall experience of your brand or get left in the dust.

By Leigh Andrews 21 Apr 2017

Experian SA MD Simon Russell © Monnas Photography.
Cementing the Mosaic of customer experience with Experian

A little over a month ago, Experian SA MD Simon Russell kicked off an exclusive media roundtable explaining their new Mosaic tool and the power for local marketers in finally creating a single view of their customers and targeting by interests rather than demographics.

By Leigh Andrews 20 Apr 2017

Gumtree turns over a new leaf
Gumtree turns over a new leaf

From today, 20 April 2017, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign.

20 Apr 2017

bacho12345 © –
Woolworths tops 2016 Customer Satisfaction Index with most satisfied customers

Woolworths has the most satisfied customers, with a substantially higher score than the industry average, according to the 2016 South African Customer Satisfaction Index (Sacsi) conducted by Consulta. The index reveals customers remain highly satisfied with overall supermarket offerings, despite an industry decline for the period 2015 to 2016.

20 Apr 2017