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Ivanna Granelli
Breaking the expensive call centre cycle of recruiting, training and churning

There are few business operations that are more challenging from a human resources perspective than running a call centre. Here, at the front lines of customer service, businesses face a tension between the need to keep operational costs down and the requirement to deliver the best customer experience.

By Ivanna Granelli 15 Oct 2014 14:11

Inbound marketing with CRM changing how business is done - Maximizer Software
Inbound marketing with CRM changing how business is done

It's no secret that inbound marketing is taking the business world by storm as smart organisations capitalise on the benefits that this highly effective way of generating new business can bring. Inbound marketing is the method by which prospective customers are attracted to an organisation's digital resources using a variety of specific methods including Search Engine Optimization (SEO) and leveraging social media. The company website and electronic communications also need to contain the content and interaction features necessary to engage with visitors and measuring the success of the marketing campaigns using digital tools is also vitally important. No inbound marketing initiative is complete, however, without a comprehensive Customer Relationship Management (CRM) solution to help manage the whole process and allow sales and marketing staff to be armed with the right information in order to interact with prospective customers in such a way as to increase the likelihood of doing business with them.

Issued by Maximizer Software 15 Oct 2014 11:25

Complicated language costs companies money
Complicated language costs companies money

With International Plain Language Day, which happened on Monday 13 October, it is a good time for companies to reflect on how many millions bad communication is costing them.

15 Oct 2014 10:03