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Shifting to the next phase of CRM: Marketing automation

Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices.

By Lauren Heap 30 Jul 2014 14:30

Will the Protection of Personal Information Act (POPI) impact your business?

After the intense spotlight on the Protection of Personal Information Act (POPI) when it was partially enacted in November 2013, media attention seems to have dimmed. Many may be left wondering if this legislation will have a significant impact on their business and whether they should be actively preparing for it, or adopting a 'wait and see' position. Claire Watson interviewed Alison Treadaway, Managing Director at customer communication management specialist, Striata, on the basics of this much-anticipated legislation, and how it will affect businesses as well as the communications industry in South Africa.

Issued by Striata SA 30 Jul 2014 10:35

Ipsos presents new thinking on share of wallet

In a time when the economy is so volatile, it is important to understand customers' spending patterns. "Focussing on retaining customers alone does not have a big enough impact on a company's bottom line," states Rentia Kramer, Head of Ipsos Loyalty in South Africa. Even though your brand could be receiving high satisfaction and recommendation ratings from customers, it could still be losing sales if customers are more satisfied with, and more likely to recommend, a competitor. It is valuable and important to measure how happy your customers are and how likely they would be to recommend your brand, however it doesn't shed any light on how customers are dividing their spending between your brand and its competitors.

Issued by Ipsos 24 Jul 2014 12:29