Marketers are increasingly using artificial intelligence (AI) for marketing applications. AI continues to be the buzzword du jour to describe a host of "intelligent" features aiming to augment the functions performed by marketers in their everyday jobs.
2 days ago
From the moment they click onto an e-commerce site, customers develop a lasting impression of your brand. Creating a frictionless environment with an outstanding customer journey is helping even small, boutique offerings significantly boost their bottom line.
Brendon Williamson 2 days ago
Focus groups have thus far enabled us to have meaningful conversations with consumers around a table over a light meal and snacks. These are conversations at a set time and place to really address key issues of interest to a client. In focus groups, consumers become the subject and the moderator is tasked with an objective of covering at times, a 10-page discussion guide over 2-3 hours. The conversation is focused and relatively direct as there is a limited period to cover the set objectives.
Mpho Mpofu 16 May 2018
Chief marketers still feel stuck in a decade-long rut that has yet to see them fully optimise the lifetime value of existing customers, despite a mandate to drive growth.
16 May 2018
Are African businesses ready to become disruptors? Disruption is a trendy term - but disruption has been around since the big bang, and we've seen it operating through time at different scales.
Brett St Clair 15 May 2018
In a dynamic business world, characterised by shorter product life cycles, growing customer demands and intense competitive rivalry, innovation is increasingly being considered a key element in a business's strategy to attract and maintain customers.
E van Tonder and DJ Petzer 15 May 2018