Mobile engagement: a better way to reach and influence your customers

[Llew Claasen] If you've been hiding under a rock during 2011, then you might have missed predictions from industry pundits that "the year of mobile" had finally arrived. The truth is, we ain't seen nothin' yet. While there has been significant traction and momentum in mobile recently, the potential opportunities for mobile marketing and engagement are immense. 23 May 2012 09:00

Customers' complaints need strategy

[Aki Kalliatakis] Customers have the power to change service levels, performance and product, yet still they feel they are often mistreated. Successful complaining however needs to be focused in order to achieve lasting results. 24 May 2012 09:21

34

34Woman launches Huggies Momville!

Below-the-line specialist, 34Woman, together with Kimberly-Clark®, has launched Huggies® Momville, a CRM programme that supports new and expectant moms as they embark on the ups and downs of parenthood. 30 Mar 2012 13:12

Know ME; talk to ME

[Chene Cundill] It has now dawned on ad agencies, their clients and the marketing industry that people (potential customers/consumers) are more likely to respond to information and offers that are relevant to them and their specific interests and are communicated through the channels with which they are comfortable. It's the power of one-on-one communication. 21 May 2012 11:42

Customer feedback analytics offers real time knowledge

Centim, an integrated customer feedback and sentiment analysis solution, is available in South Africa through a partnership between Consulta Research and Clarabridge Inc. 24 May 2012 13:08

Top 500 company survey: Nashua tops office automation list

The Top 500 survey of South Africa's Best Managed Companies has named Nashua Limited as the number one company in the local office automation sector. 29 May 2012 13:05

[2012 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect". 10 Jan 2012 14:23

The sales professional is the sale

[Peter Gilbert] What's the most influential factor in business-to-business sales? It isn't competitive pricing. It isn't your product's Six Sigma quality. It isn't your product's innovative features or your company's ability to deliver a total solution. 17 May 2012 08:25

What makes consumers trust your advertising?

[Chris Moerdyk: @chrismoerdyk] The tsunamic growth of social media in marketing has shown quite clearly that many guises of online advertising are far more trusted by consumers than ads appearing in conventional media. 25 Apr 2012 10:55

The Consumer Protection Act: best you understand it.

[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23

Fifth Thought Leadership Digibate on marketing, media trends to be in Joburg

Following the recent publication of the 2012 Biz Trends Report, sponsored by Aegis Media, some of the key trend topics will be brought alive at the fifth Thought Leadership Digibate on Friday, 4 May 2012. Hosted by Aegis Media in conjunction with Bizcommunity.com, for the first time this monthly debate will be held in Johannesburg and broadcast live via mobile or pc audio-streaming, 9.15am-11am. 25 Apr 2012 10:00

Using online reputation management proactively

[Diane Charton] Online reputation management (ORM) is the discipline of monitoring and analysing the reputation of a person, organisation or industry. Far from only using it as a crisis management tool, it can also deliver benefits to businesses that use it in a more proactive manner by analysing content across all types of online media. 15 May 2012 05:04

How to contribute to Bizcommunity, from op-ed pieces to news

Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57