The power of consumer insights (combined with woke strategy and creative)
The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017. The world is in a constant state of flux, continuous evolution and so too are we as consumers in how we do things, what we stand for and how we share experiences. Therefore, marketing is a shot in the dark without great insights and I would like to believe that any seasoned marketer knows this.

By Thomas Sepheka 2 days ago

Client service is dead
Client service is dead

What has been the biggest change in the advertising industry over the last two decades, besides the rise of digital channels? Surely one of the biggest changes has been client service. Back in the day, client service were paper-pushers. Glorified admin girls. Perhaps half-decent project managers, if you were lucky. That role is well and truly dead. Thank goodness. But it doesn't bode well for you or your agency if you think that this archaic role will satisfy your clients' needs in 2017.

By Susan Rowan, Issued by Grey 17 Oct 2017

Being the man in the supermarket
Being the man in the supermarket

I remember once being in the electrical aisle at a local supermarket and noticed a man, somewhat confused, standing in front of the battery section. Having worked on a battery brand for a few years I found the temptation to assist him too great to resist.

By Senzo Xulu 16 Oct 2017