One of the most important things that successful businesses know is how to effectively engage their clients. This helps keep them satisfied, which helps keep them coming back for more. The more they come back, the more money your business makes. Plus, the more you engage your clients, the more likely they are to share their great experiences with your company with their friends and family.
It can be tempting to take a scattered approach to customer communications to attract new customers and upsell your current base. However, how you choose to communicate with customers could be the crucial factor in pulling ahead of the competition.
By Jacques van Wyk 20 Jun 2016