Many organisations in South Africa are still using legacy content management systems (CMSs) to run their digital properties, reasoning that the complexity and risk of migrating to a new platform outweighs the potential benefits.
By Richard Mullins 5 Dec 2013 10:42
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close. Retailers can no longer put us in the consumer-only box - they have to take on a more human approach in reaching their sales targets.
By Sindy Peters 5 Dec 2013 10:35
In early November Sage Pastel celebrated its resellers with a Channel Awards evening at a special event held at Sage Technology Park in Johannesburg. Eight proud channel partners took top honours and 15 more received prizes and certificates. With a channel of 4500 resellers in South Africa alone, Sage Pastel makes awards in two categories: VARs who resell, install, implement and support its products, and Accountants Forum members who are registered accounting professionals providing a total service to their clients using Sage Pastel products.
Issued by Sage Pastel 4 Dec 2013 12:03
"Big data" has become the latest panacea for creating customer loyalty. "Big data" usually goes with other mysterious terms like "analysing telephony metadata," "separating the signal from the noise," and "We know the precise ARPU* for our clients."
By Aki Kalliatakis 2 Dec 2013 10:13
Sage Pastel, South Africa's leading developer of accounting and business software, has been named best help desk in the world at the ContactCenterWorld.com Top Ranking Performer global finals at a glittering ceremony in Las Vegas on the weekend.
Issued by Sage Pastel 29 Nov 2013 12:02
I've had many clients who are on their third or fourth website overhaul. They've spent a ton of money on design and redesign, development and redevelopment. They've reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting...And it's still not working.
By Marc Pienaar 25 Nov 2013 15:03
In the late 1990s, as the web was rising and creating new ways for companies to let their customers serve themselves, Apple founder Steve Jobs was thinking about the future of retail. He decided that his products needed to be beautifully showcased in slick retail environments where customers could experience his products hands-on and get expert advice from well-trained reps.
By Kevin Meltzer 19 Nov 2013 11:36
A dissatisfied customer will tell 50 people; while a satisfied customer will tell just 5 people. Loyal customers spend more: A business with 1,000 customers will make R105,820 per annual increase with compliant resolution.
By Danette Breitenbach 19 Nov 2013 07:52
Many international and local brands make the mistake of their marketing and promotional campaigns not being relevant to consumers.
By Dina Myers 4 Nov 2013 14:41
At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and what makes a loyalty programme work in the B2B environment. So here are some thoughts, I'd like to share with you.
By Karen De Lorenzo 14 Oct 2013 08:08
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations.
By John Boe 3 Nov 2012 08:34
Customer relationship management... customer service... customer loyalty... There are a dozen ways to describe companies' attempts to retain customers. The reality today is that no matter what type of industry in which you're operating, customer-centric strategies and initiatives are at the front of the quest for higher profits. Behind the scenes, however, there are a number of internal processes that need to be brought into line before customer service can be fully realised.
By Daniel Munslow 29 Apr 2011 08:48
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