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BizTrends 2018

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Is the methodology getting in the way?
Is the methodology getting in the way?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required...

By Mpho Mpofu 2 days ago

#Newsmaker: Esther Hoogstad steers Spree's customer journey
#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 3 days ago

UK retail loyalty programmes suffer from a lack of differentiation
UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...

3 days ago

H&M and Woolworths score top marks in customer centricity rankings
H&M and Woolworths score top marks in customer centricity rankings

With economic conditions in South Africa likely to remain weak, the apparel retail industry growth forecast for 2018 is muted...

19 Feb 2018

The integrated platform that's changing the way businesses work
The integrated platform that's changing the way businesses work

Businesses need to obtain and manage customers, efficiently perform multiple processes and tasks, collaborate as a united team and analyse their company data. But there are few, if any, apps that truly offer an integrated and cost-effective solution to do just this...

Issued by Yreeka 19 Feb 2018

The Greenhouse
The Greenhouse

To truly gain insights from consumers, it is vitally important that we meet them and interact with them in the most natural, human way. We developed the IGI Greenhouse platform to do just that...

Issued by IGI 15 Feb 2018

How retailers and shopping centres can take advantage of the newly launched WhatsApp business app
How retailers and shopping centres can take advantage of the newly launched WhatsApp business app

Customers want the extra attention... and frankly, they deserve it...

Issued by Lemok Group 13 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Blending heritage with cutting edge: Techsys Digital wins KWV account
Blending heritage with cutting edge: Techsys Digital wins KWV account

Techsys Digital has proven its ability to produce results for top brands in the alcohol category, with a client portfolio that includes powerhouses Heineken SA and Diageo...

Issued by Techsys Digital 12 Feb 2018

Brand consistency: Taking marketing to a higher level
Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

Brands with a purpose: Engaging where it matters
Brands with a purpose: Engaging where it matters

With many of our fellow countrymen struggling to make ends meet, brands have stepped in to provide them with a picture of a future worth striving for...

By Stuart Innell 30 Jan 2018

Image supplied.
Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

CSPs are not taking new opportunities in living services to maximise their revenues
CSPs are not taking new opportunities in living services to maximise their revenues

Peter Sinclair writes about the current landscape for Communications Service Providers (CSP's), the challenges and ways to overcome these challenges in order to stay competitive...

By Peter Sinclair 24 Jan 2018

Image credit: bruce mars via
Top ten global consumer trends

The market research company, Euromonitor International revealed the top 10 global consumer trends for 2018...

23 Jan 2018

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse
Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Research agency Kantar TNS and Qualtrics, a leader in experience management, have announced a global partnership to help organisations put customers at the heart of their business...

Issued by Kantar TNS 22 Jan 2018

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

WhatsApp launches business app
WhatsApp launches business app

NEWSWATCH: WhatsApp has launched WhatsApp Business - a free-to-download Android app for small businesses which allows them to chat with users...

By Ilse van den Berg 19 Jan 2018

Simple things that will boost your customer experience
Simple things that will boost your customer experience

When customers have a pleasant, positive experience as they interact with your business and your products or services, it is easier to boost their lifetime value...

Issued by Monetary Library 19 Jan 2018

(c) Denis Ismagilov -
How corporate SA can transition towards customer centricity and embrace the global paradigm

If your company is not thinking about embracing the global paradigm towards customer centricity, you should spend your remaining profits building a time machine to review the moments that lead to your demise...

By Matthew Westaway 17 Jan 2018

IAS business director Nikkie Munsie.
Helping agencies understand 2018's marketing challenges

Next Tuesday afternoon, the IAS kicks off the year with a masterclass set to share insights into what marketers are looking for in 2018. Nikki Munsie, business director at the IAS, lets us in on what to expect...

By Leigh Andrews 16 Jan 2018

One integrated platform for your sales, work, people, communication and data
One integrated platform for your sales, work, people, communication and data

Unsilo.me is a cloud-based platform built to empower businesses by driving integration between core processes and tools, all in one platform...

Issued by Yreeka 11 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...

By Lindy Lee 11 Jan 2018

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

By Rachel Thompson 10 Jan 2018

#BizTrends2018: Creating value remains key in the premium spirits brand experience
#BizTrends2018: Creating value remains key in the premium spirits brand experience

In challenging economic times, consumers either choose less expensive brands that allow them to buy more, or opt to buy less and trade up to indulge their tastes for aspirational brands...

By Elizabeth Lee Ming 10 Jan 2018

#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?
#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?

Our physical and virtual environments are merging at a rapid pace, making us more digitally connected than ever before. Consumers want what they want and they want it now...

By Molefi Moloantoa 9 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design
#BizTrends2018: The call for authentic, experiential retail design

In today's dynamic business environment, we should be seeking to understand the trends impacting a broader range of industries, regardless of the business sector we're in...

By Lauren Hartzenberg 8 Jan 2018

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam...

By Leigh Andrews 8 Jan 2018

Laura Owings Rawden, director at Locomedia.
#BizTrends2018: Your customers are smarter than you think - talk to them better

Marketing is all about crafting the right message for your audience. And since the dawn of the Mad Men age, there's been no limit to how we do that - until now...

By Laura Owings Rawden 8 Jan 2018

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