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CRM news

Now's the time to get the most out of CRM - Maximizer
It's no secret that our economy has been softening, which isn't all that surprising given the various internal and external pressures that have brought to bear on it in the past few quarters. The economic outlook for the immediate future isn't looking all that rosy either. 6 May 2008 15:49

Taking email for granted?
[Kezia Crawford-Cousins] If familiarity breeds contempt, email is in severe danger of being neglected as a serious focus for corporate attention when it comes to evaluating end users' experience of their IT infrastructure. 5 May 2008 08:30



eBucks donates 2500 trees and shrubs to Cosmo City - eBucks
eBucks, the reward of choice, in partnership with First National Bank (FNB) and Food and Trees for Africa (FTFA) planted the first half of the more than 2500 indigenous trees and shrubs from the eBucks Big Green Maze in Cosmo City on 12 April 2008. 15 Apr 2008 13:44

Ten ways to make CRM succeed
[Roger Strain] CRM software implementations can be delicate affairs, as many organisations have discovered to their cost. Yet success is not difficult to achieve, given good groundwork and careful project management. If your organisations get all of the following 10 things right – or even most of them – a CRM success can pretty much be guaranteed. 15 Apr 2008 07:03

CRM leaves marketers in the lurch - Global Vision
Lauded for its 360 degree view of the customer, CRM vendors have focused primarily on sales needs, leaving marketers in the lurch when it comes to functionality. Jon Jacobson, MD and co-founder of Global Vision, speaks about new CRM trends that will be a boon for marketers. 10 Apr 2008 10:22

Conexus answers the call! - Conexus
Conexus, outsourced call centre solutions company, celebrates its fourth year of operation this year, by extending its range of service options to customers. 26 Mar 2008 16:26

Can CRM handle Web 2.0?
[Erika Morphy] Having your customers comment on your policies, products or employment practices is one thing. Having them suggest ideas for improving said policies and products - in a public forum where participants can vote on these ideas, no less - is an entirely different matter. 26 Mar 2008 10:58

Consumer crusader Isabel Jones dies
BREAKING NEWS: Veteran consumer journalist and foodie Isabel Jones died in hospital this morning, Tuesday, 11 March 2008. She was admitted to the ICU at the weekend suffering from breathing problems and her condition deteriorated. She underwent open heart surgery in December 2007. 11 Mar 2008 09:25

Is SA ready to welcome the world?
According to a survey of 6000 South Africans that assessed 12 industry sectors in the country, 40% of consumers have widely varying service expectations among different companies and industries. 10 Mar 2008 08:30

Stormhoek calls on social media power – again
[Eve Dmochowska] If your company's outsourced contractors were in a R6 million financial crisis due to no fault of their own, and you wanted to help them out, who would you turn to for help? If you are Stormhoek winery, you dodge the bank manager and turn to your biggest fan club – your customer base. 6 Mar 2008 09:00

Re-evaluating the Net Promoter Score
[Craig Kolb] Fred Reichheld, an American loyalty guru, has argued that the days of customer service satisfaction surveys are over (Reichheld, 2003). Instead we should only be measuring customer loyalty. According to Reichheld, all that is necessary is a single question, which he labels ‘The Ultimate Question'. 3 Mar 2008 08:55

Leverage your unsubscribes
[The Email Diva] Your unsubscribes could tell you a lot – if only you let them. Right now, you probably just wave them goodbye, but with a little effort, you could find out why they are leaving. And more than once you may find that it is not that they are unhappy – they may simply be moving to a new company. Whatever the reason, find out what it is, and use it. 26 Feb 2008 10:00

The CRM used by highly effective people - Maximizer
By using Maximizer CRM from Camsoft Solutions, FranklinCovey SA not only raised the bar for high-performance sales, marketing and customer service, but also gained the ability to track transactions and relationships from within a single application with remote access and business process enhancement. 19 Feb 2008 16:49

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