Through a creative, innovative and forward-thinking team, Africa Internet Accelerator (AIA) seeks to build a great and sustainable business that will lead the way in eCommerce in South Africa.
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
While Web self-service, e-commerce and self-service kiosks are experiencing runaway growth in South Africa, the need for the human touch is still apparent in most industries.
By Kevin Meltzer 19 Nov 2013 11:36
A dissatisfied customer will tell 50 people; while a satisfied customer will tell just 5 people. Loyal customers spend more: A business with 1,000 customers will make R105,820 per annual increase with compliant resolution.
By Danette Breitenbach 19 Nov 2013 07:52
SAcsi has published its international customer satisfaction results, which shows that South Africa has scored a customer satisfaction score of 77.6 out of 100.
6 Nov 2013 08:56
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it.
By Diane Charton 30 Oct 2013 15:09
Today's consumer has more products and more access to products than at any other time in history. The reason for this is the unprecedented rate of technology. But this has not translated into an amazing retail experience.
By Danette Breitenbach 29 Oct 2013 11:31
The realisation that web users are looking for insight and education - not just product catalogues - is changing the nature of website copywriting.
By Daryn Smith 29 Oct 2013 08:41
We are not as happy as we were last year. This is the finding of the Ask Afrika Orange Index 2013/14 released recently in Johannesburg.
By Danette Breitenbach 15 Oct 2013 06:55
At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and what makes a loyalty programme work in the B2B environment.
By Karen De Lorenzo 14 Oct 2013 08:08
Many organisations rely on CRM software as the tool for solving customer problems. What these organisations do not realise, is that a dedicated customer feedback management solution is far preferable to a general CRM customer support module.
By Colyn Dee 9 Oct 2013 07:06
We usually think that bigger is better, but there are advantages to being small, be it a marketing agency, service provider or whatever - which is how every entrepreneur starts out.
By Banele Rewo 8 Oct 2013 08:04
George Sombonos, the CEO of Chicken Licken, was honoured with the Marketing Leadership and Innovation Award.
22 Sep 2013 17:32
It's two weeks to go until the Nedbank Digital Edge Live 2013 event and only 50 tickets are still up for grabs.
19 Sep 2013 11:30
Websites are one of those funny pieces of marketing collateral - most businesses understand they need one, yet for many it's still seen as a grudge purchase.
By Chemory Gunko 19 Sep 2013 07:17
Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques marketers and advertisers relied on in the past obsolete.
By Diane Charton 13 Sep 2013 15:30
Never has it been more important to hold on to your customers than it is in the current economic climate.
By Juliet Newton 12 Sep 2013 07:36
An overwhelming body of statistics shows that businesses are facing an unprecedented productivity decline but that individual companies have the means to improve their own output rate through effective Customer Relationship Management, as indicated by a new study from CRM solutions provider Maximizer Software.
Issued by Maximizer Software 12 Dec 2013 10:15
The cost savings possible with a subscription model is seen as the major advantage of cloud-based CRM solutions among small and medium enterprises, with nearly 60% of SMEs citing this as a key benefit, new research from Maximizer Software reveals.
Issued by Maximizer Software 10 Dec 2013 12:53
Since the global recession, spending behaviour has gone through various transitions, the consumer has become more and more budget savvy. Could it be that desperate times do indeed call for desperate measures?
By Tralone Khoza 10 Dec 2013 11:40
Many organisations in South Africa are still using legacy content management systems (CMSs) to run their digital properties, reasoning that the complexity and risk of migrating to a new platform outweighs the potential benefits.
By Richard Mullins 5 Dec 2013 10:42
In early November Sage Pastel celebrated its resellers with a Channel Awards evening at a special event held at Sage Technology Park in Johannesburg. Eight proud channel partners took top honours and 15 more received prizes and certificates.
Issued by Sage Pastel 4 Dec 2013 12:03
There is some good in this concept of analysing big data, but based on various experiences with large organisations, it is difficult to see much usefulness in this concept.
By Aki Kalliatakis 2 Dec 2013 10:13
Sage Pastel, a leading developer of accounting and business software, has been named best help desk in the world at the ContactCenterWorld.com Top Ranking Performer global finals at a glittering ceremony in Las Vegas on the weekend.
Issued by Sage Pastel 29 Nov 2013 12:02
I've had many clients who are on their third or fourth website overhaul. They've spent a ton of money on design and redesign, development and redevelopment. They've reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting...And it's still not working.
By Marc Pienaar 25 Nov 2013 15:03
The results from a large-scale global survey on the changing sales process, have revealed that the 'consumerisation' movement is shifting the sales process out of the control of the seller, as enterprise buyers begin to mimic consumer shopping behaviours.
21 Nov 2013 09:14
Digital marketing agency AddPeople has carried out research indicating that a large proportion of South African SME' websites are not correctly optimised for mobile browsing.
5 Nov 2013 08:36
Many international and local brands make the mistake of their marketing and promotional campaigns not being relevant to consumers. (video)
By Dina Myers 4 Nov 2013 14:41
Three key shifts organisations need to make to create an edge in an increasingly competitive world where consumers are more than just buyers.
By Michelle Beh, Issued by NATIVE VML 30 Oct 2013 12:55
The marketing world has evolved into a multi-channel environment and, as a result, businesses need to shift their focus from traditional push marketing to a more consumer-centric approach.
9 Oct 2013 15:05
The 567 Cape Talk Small Business Awards in partnership with SAGE is back and once again, consumers are asked to nominate businesses that have provided them with excellent service.
12 Sep 2013 11:06
Receive free email newsletter
Tell a friend about us