BizTrends 2018


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Manufacturing Indaba 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

The role of mobile in building brand loyalty
The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

#OneShow2018: UX/UI finalists revealed!
#OneShow2018: UX/UI finalists revealed!

Finalists in the 'UX/UI' category have been revealed for One Show 2018...

13 Apr 2018

20 out of 65 Seedstars Summit finalists from Africa
20 out of 65 Seedstars Summit finalists from Africa

With the Seedstars World Summit taking place on Thursday, 12 April 2018, the organisers have announced the final 65 finalists that will get the chance to pitch their ideas on the global stage. 20 out of the 65 finalists are from Africa...

By Ilse van den Berg 11 Apr 2018

Waffleboo © –
"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

Activating your brand within the African market
Activating your brand within the African market

The recent rise of the flowing black middle class has led to a disconnect between brands and these consumers. Sibusiso Ndhlovu explores ways in which the gap between brands and the township segment can be closed...

By Sibusiso Ndhlovu 28 Mar 2018

Garmin South Africa announces new managing director
Garmin South Africa announces new managing director

Jennifer van Niekerk has been announced as the new managing director of Garmin South Africa as of 26 January 2017...

Issued by Garmin 27 Mar 2018

Cornellé van Graan, chairperson of the Direct Selling Association of South Africa (DSASA).
Awareness of consumer rights should be increased and enforced

When a product does not work properly or a service provider does not deliver as expected, indignant consumers are quick to assert that they know their rights, but they often do not...

27 Mar 2018

#ECMA18: Cracking e-commerce conversion
#ECMA18: Cracking e-commerce conversion

The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...

By Lauren Hartzenberg 16 Mar 2018

#ECMA18: Unlocking the potential of data in enhancing CX
#ECMA18: Unlocking the potential of data in enhancing CX

Tapping into the potential of data to provide insight into consumers' thinking and behaviour may translate into an enhanced customer experience strategy...

By Maroefah Smith 15 Mar 2018

Consumer engagement today is shaped by technology
Consumer engagement today is shaped by technology

Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...

By Gil Sperling 15 Mar 2018

The stormy voyage of mobile engagement automation
The stormy voyage of mobile engagement automation

The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

By Nick Orton 14 Mar 2018

Unsilo.me - Driving business growth through one unified platform
Unsilo.me - Driving business growth through one unified platform

The business platforms of the future are likely to start to resemble a full suite of well-integrated cloud-based business apps that empower better integration between business processes; this is what the team building Unsilo.me believes...

Issued by Yreeka 14 Mar 2018

#SeamlessAfrica: Store 4.0 is an attitude, not a technology
#SeamlessAfrica: Store 4.0 is an attitude, not a technology

E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...

By Lauren Hartzenberg 12 Mar 2018

#SeamlessAfrica: Five lessons in customer service from Action Gear
#SeamlessAfrica: Five lessons in customer service from Action Gear

According to online retailer Action Gear, their passion for outdoor technical products is second only to their love for stellar customer service...

By Lauren Hartzenberg 7 Mar 2018

The challenge of a schizophrenic brand
The challenge of a schizophrenic brand

While the digital age has been a blessing for brands, social media channels and communication is posing a very real problem for brands in presenting a single front to the customer that they can trust...

By Mike Saunders 26 Feb 2018

Is the methodology getting in the way?
Is the methodology getting in the way?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required...

By Mpho Mpofu 21 Feb 2018

#Newsmaker: Esther Hoogstad steers Spree's customer journey
#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 20 Feb 2018

UK retail loyalty programmes suffer from a lack of differentiation
UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...

20 Feb 2018

H&M and Woolworths score top marks in customer centricity rankings
H&M and Woolworths score top marks in customer centricity rankings

With economic conditions in South Africa likely to remain weak, the apparel retail industry growth forecast for 2018 is muted...

19 Feb 2018

The integrated platform that's changing the way businesses work
The integrated platform that's changing the way businesses work

Businesses need to obtain and manage customers, efficiently perform multiple processes and tasks, collaborate as a united team and analyse their company data. But there are few, if any, apps that truly offer an integrated and cost-effective solution to do just this...

Issued by Yreeka 19 Feb 2018

The Greenhouse
The Greenhouse

To truly gain insights from consumers, it is vitally important that we meet them and interact with them in the most natural, human way. We developed the IGI Greenhouse platform to do just that...

Issued by IGI 15 Feb 2018

How retailers and shopping centres can take advantage of the newly launched WhatsApp business app
How retailers and shopping centres can take advantage of the newly launched WhatsApp business app

Customers want the extra attention... and frankly, they deserve it...

Issued by Lemok Group 13 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Blending heritage with cutting edge: Techsys Digital wins KWV account
Blending heritage with cutting edge: Techsys Digital wins KWV account

Techsys Digital has proven its ability to produce results for top brands in the alcohol category, with a client portfolio that includes powerhouses Heineken SA and Diageo...

Issued by Techsys Digital 12 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level
Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

Brands with a purpose: Engaging where it matters
Brands with a purpose: Engaging where it matters

With many of our fellow countrymen struggling to make ends meet, brands have stepped in to provide them with a picture of a future worth striving for...

By Stuart Innell 30 Jan 2018

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