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Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

#OneShow2018: UX/UI finalists revealed!

Finalists in the 'UX/UI' category have been revealed for One Show 2018...

13 Apr 2018

20 out of 65 Seedstars Summit finalists from Africa

With the Seedstars World Summit taking place on Thursday, 12 April 2018, the organisers have announced the final 65 finalists that will get the chance to pitch their ideas on the global stage. 20 out of the 65 finalists are from Africa...

By Ilse van den Berg 11 Apr 2018

"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

Activating your brand within the African market

The recent rise of the flowing black middle class has led to a disconnect between brands and these consumers. Sibusiso Ndhlovu explores ways in which the gap between brands and the township segment can be closed...

By Sibusiso Ndhlovu 28 Mar 2018

Garmin South Africa announces new managing director

Jennifer van Niekerk has been announced as the new managing director of Garmin South Africa as of 26 January 2017...

Issued by Garmin 27 Mar 2018

Awareness of consumer rights should be increased and enforced

When a product does not work properly or a service provider does not deliver as expected, indignant consumers are quick to assert that they know their rights, but they often do not...

27 Mar 2018

#ECMA18: Cracking e-commerce conversion

The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...

By Lauren Hartzenberg 16 Mar 2018

#ECMA18: Unlocking the potential of data in enhancing CX

Tapping into the potential of data to provide insight into consumers' thinking and behaviour may translate into an enhanced customer experience strategy...

By Maroefah Smith 15 Mar 2018

Consumer engagement today is shaped by technology

Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...

By Gil Sperling 15 Mar 2018

The stormy voyage of mobile engagement automation

The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

By Nick Orton 14 Mar 2018

Unsilo.me - Driving business growth through one unified platform

The business platforms of the future are likely to start to resemble a full suite of well-integrated cloud-based business apps that empower better integration between business processes; this is what the team building Unsilo.me believes...

Issued by Yreeka 14 Mar 2018

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