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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Episode 123: Is Design on the 2015 business agenda with Life is Awesome.

Date: 23 Feb 2015
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Episode 122: The show not to miss: World Wide Web Foundation

Date: 13 Feb 2015
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Radio shows & podcasts

How to have a successful inbound marketing strategy

The digital age we live in has changed some of the rules of the game and those who understand what is possible can begin to take full advantage of electronic media in its various forms...

Issued by Maximizer Software 26 Feb 2015 11:42

Customer service remains the pillar of your PR strategy

The role of public relations in an organisation remains an important aspect of its growth owing to the economic climate and technological developments we have witnessed...

By Thabiso Dlamini 26 Feb 2015 05:26

Service versus sales: a new era of customer demands

The advances in technology, economic pressures and shifting cultural norms have resulted in consumers looking for cheaper goods and more convenient ways of accessing them...

25 Feb 2015 07:59

Adopting CRM quicker and easier with latest Maximizer version

Camsoft Solutions, a leading provider of Customer Relationship Management (CRM) solutions, has launched the new version of Maximizer CRM...

Issued by Maximizer Software 23 Feb 2015 11:53

[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Why SA companies must start focusing on social media as a service channel

A growing number of consumers are turning to social media as their first point of contact when they have a question or complaint for a brand with which they do business...

By Gordon Geldenhuys 19 Feb 2015 16:00

It's over... it's not me, it's you...

Dear Brand X, It's not that you've changed, it's that you haven't changed. I need to know that you are committed to me. I need to know if you are in a relationship with me and need to establish what your degree of passion toward me is...

Issued by Effective Intelligence 16 Feb 2015 11:12

Embracing customer service in the digital world

Customer service. Two words that strike fear in many companies more than load shedding, hostile takeovers, and rising costs. Customer service requires time and resources to be effective...

By Jaco Pienaar 13 Feb 2015 14:37

The new science behind customer loyalty

The power of customer experience and growing competition are driving companies to take a more scientific approach to building customer loyalty...

By Julian Diaz 12 Feb 2015 14:08

Why most companies get KAM hopelessly wrong

Ask any director of any company what their biggest challenges are and the answer will always include something about how to deal profitably with big, powerful customers...

By Malcolm McDonald, Issued by Strategic Business Services 11 Feb 2015 10:13

Why brands need to surrender control (at least partially)

People need to be in control. Customers need to be in control. Users need to be in control. The desire for orientation and control is a basic human need...

By Aimee Dyamond 6 Feb 2015 15:04

Mobile users prefer privacy to apps

Lack of trust is growing in the mobile world, as the latest information from MEF's Global Consumer Trust Report 2015 indicates and it is the largest single obstacle to growth in the mobile economy...

5 Feb 2015 11:01

Don't think out of the marketing box - just get rid of the whole damn box

Many South African marketing and media people are still in denial. To about the same extent as Thabo Mbeki and Co were over HIV/Aids...

By Chris Moerdyk 5 Feb 2015 09:10

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