Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
While Web self-service, e-commerce and self-service kiosks are experiencing runaway growth in South Africa, the need for the human touch is still apparent in most industries.
By Kevin Meltzer 19 Nov 2013 11:36
A dissatisfied customer will tell 50 people; while a satisfied customer will tell just 5 people. Loyal customers spend more: A business with 1,000 customers will make R105,820 per annual increase with compliant resolution.
By Danette Breitenbach 19 Nov 2013 07:52
SAcsi has published its international customer satisfaction results, which shows that South Africa has scored a customer satisfaction score of 77.6 out of 100.
6 Nov 2013 08:56
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it.
By Diane Charton 30 Oct 2013 15:09
Many organisations in South Africa are still using legacy content management systems (CMSs) to run their digital properties, reasoning that the complexity and risk of migrating to a new platform outweighs the potential benefits.
By Richard Mullins 5 Dec 2013 10:42
In early November Sage Pastel celebrated its resellers with a Channel Awards evening at a special event held at Sage Technology Park in Johannesburg. Eight proud channel partners took top honours and 15 more received prizes and certificates.
Issued by Sage Pastel 4 Dec 2013 12:03
There is some good in this concept of analysing big data, but based on various experiences with large organisations, it is difficult to see much usefulness in this concept.
By Aki Kalliatakis 2 Dec 2013 10:13
Sage Pastel, a leading developer of accounting and business software, has been named best help desk in the world at the ContactCenterWorld.com Top Ranking Performer global finals at a glittering ceremony in Las Vegas on the weekend.
Issued by Sage Pastel 29 Nov 2013 12:02
I've had many clients who are on their third or fourth website overhaul. They've spent a ton of money on design and redesign, development and redevelopment. They've reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting...And it's still not working.
By Marc Pienaar 25 Nov 2013 15:03
The results from a large-scale global survey on the changing sales process, have revealed that the 'consumerisation' movement is shifting the sales process out of the control of the seller, as enterprise buyers begin to mimic consumer shopping behaviours.
21 Nov 2013 09:14
Digital marketing agency AddPeople has carried out research indicating that a large proportion of South African SME' websites are not correctly optimised for mobile browsing.
5 Nov 2013 08:36
Many international and local brands make the mistake of their marketing and promotional campaigns not being relevant to consumers. (video)
By Dina Myers 4 Nov 2013 14:41
Three key shifts organisations need to make to create an edge in an increasingly competitive world where consumers are more than just buyers.
By Michelle Beh, Issued by NATIVE VML 30 Oct 2013 12:55
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