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Biz Takeout's

Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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I'm not a communication strategist - I am a consumer advocate

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

By Mogorosi Mashilo 21 May 2015 11:05

The big new risk for business... being KFC'd on social media

Getting a 'roasting' from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be 'KFC'd'...

By Aki Kalliatakis 15 May 2015 07:30

Branding - Where is the love?

How a small market in Cusco reminded me of the value that true human connection can hold for a brand...

By Idelette Aucamp 14 May 2015 13:40

SA banks' online services are improving

According to Columinate's fourth annual Internet Banking SITEisfaction survey, banks have succeeded in providing a better online experience than ever before...

13 May 2015 11:09

Busting six myths about customer care

Proper customer service is often left behind and is only handled when a "customer issue" arises. It is important to recognise that excellent customer service is a key element when building a brand...

12 May 2015 15:18

NextTen Customer Experience Management South African certification workshop

Bringing the latest customer experience management thinking and techniques to South Africa - a best next practice workshop delivered by two of the world's leading experts in customer experience management and customer loyalty...

Issued by The Focus Group 5 May 2015 09:37

[Orchids & Onions] Courage and humour rev the engine for consumers

One of the trickiest things for a brand to do is to change its offering radically and then market it. Ask Coca-Cola about the New Coke fiasco in the 1980s...

By Brendan Seery 5 May 2015 06:00

Managing brand and reputation risk when your customer has a louder voice

Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away...

By Andre Steenekamp 28 Apr 2015 06:15

Get the basics right

Two experiences in one week prompted me to write this article. Great TV campaigns, CRM programmes, social media etc. will not help if one does not get the basics right...

By Rolf Akermann 22 Apr 2015 14:18

Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising...

By Richard Firth 22 Apr 2015 13:08

IABC EMENA conference tackles leadership communication

LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication...

By Daniel Munslow 15 Apr 2015 09:08

Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015 07:20

CRM can be really magical - when it works

Best you do everything in your power to ensure you use your CRM system properly to ensure your customers have a positive experience and leave happy...

By Aki Kalliatakis 8 Apr 2015 13:41

Brands need to make a difference

A defined 'purpose' should be a brand's ultimate goal, brought about through communications and through the organisation's internal culture, product development and CSR initiatives...

By Deborah Usher 7 Apr 2015 14:24

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