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Baradi Media Group invests into publisher partnerships that expand brands into relevant territories across Africa and Europe, through bespoke media strategy and implementation across print, social, mobile, and digital display media platforms.

Biz Takeout's

Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

By Charles Mburugu 14 hours ago

Virtual reality, chatbots will dominate CX by 2020

The relationship brands have with their customers is set to undergo a technological revolution causing the number of human-to-human interactions to fall...

15 hours ago

Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

By Julia Ahlfeldt 1 day ago

All you want for Xmas... is more customers

This festive season, Effective Intelligence (EI) - South Africa's leading direct marketing solutions provider - offers you the gift of more customers...

Issued by Effective Intelligence 2 days ago

Business innovation evolves beyond pure product focus

A focus on distinct innovation and product development capabilities is paying off for some companies as they deliver between three and seven percent higher annualised revenue...

2 days ago

Professional email marketing software for banks and insurance companies

Just because your privacy policies dictate that you need to run email marketing from within your own IT infrastructure, doesn't mean that you can't use a professional email marketing software system...

Issued by LOW FAT 1 Dec 2016

Combining online chat with human agents transforms customer support online

Poor customer service now costs South African businesses R625bn, as customers switch providers...

24 Nov 2016

Hats off to call centre agents

I've often heard friends and family voicing their dislike for interacting with call centres, irrespective of the company that the call centre represents, or if they have the best practices and technology in place...

By Rita Kruger 24 Nov 2016

#BotConAfrica2016: Praekelt launches new multilingual chatbot

Technology consultant and software developer, Praekelt, has announced that its new chatbot, Feersum Engine, is ready to start talking...

22 Nov 2016

Publicis Machine gears up with Mercedes-Benz win

Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand...

Issued by Publicis Machine 17 Nov 2016

Three back-office hacks for improved customer service

Communication, time and resolution work in relationship with one another and can all be improved. If they're made more efficient, the customer service machine will be faster and smoother, ensuring that what needs to get done does, and that customers experience great service, boosting loyalty and more business...

By Wynand Smit 8 Nov 2016

Winding down to year end means gearing up in a contact centre

Some key things to bear in mind prior to the holiday season, to streamline processes and ensure productivity and quality remain high, and that customers continue to receive the best customer experience...

By Bruce von Maltitz 7 Nov 2016

Appointment of POPI Information Regulator could mean earlier implementation

The appointment of an Information Regulator on 26 Oct means that the Protection of Personal Information Act is coming into effect sooner rather than later. Wynand Smit notes that this will have a tremendous impact on the way companies do business in 2017, with regards to how they obtain, store and dispose of customer information...

By Wynand Smit 3 Nov 2016

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