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Why branding really matters

Building strong brands is a long-term process that requires a lot of thought and planning from a future-fit standpoint...

By James Maposa 8 hours ago

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 2 days ago

Google reveals findings of the 2017 Connected Consumer Study

Google SA has announced the launch of the 2017 Connected Consumer Study, conducted by research group Kantar TNS...

2 days ago

The rise of the emoji and the public rating system

Scott Cundill writes that the emoji is a powerful tool that can help businesses get paid quicker...

By Scott Cundill 2 days ago

Designing for voice

The ability to use your voice to get search results is, without a doubt, growing at a rapid pace, and for good reason - it's fast, convenient and just plain fun...

By Adriaan Steyn, Issued by Dentsu Aegis Network 14 Nov 2017

Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

A day with SA neuromarketing experts

Leading experts in the field of neuromarketing will share new findings, techniques, technologies and expertise at a one-day seminar to be hosted in Cape Town on 22 November...

Issued by Knowledge Resources 9 Nov 2017

#AfricaCom: Mobile advertising - connecting brands to their customers

Elo Umeh, CEO of the Terragon Group, explored the peculiarities of the African market, the pain points of the modern marketer and where the true value lies with regards to mobile advertising...

By Juanita Pienaar 9 Nov 2017

#BehindtheSelfie with... Scott Cundill

This #EntrepreneurMonth, we go behind the selfie with Scott Cundill - part marketer, consumer champion, technologist, and published author, he's the innovator, story architect and business tech driver of The Gentle Reminders Club, as well as CEO of Majestic3...

By Leigh Andrews 8 Nov 2017

Add value before self-promoting on social media

Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors...

By Yolandi Allen 7 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Google Street View, Drive South Africa collab captures all of SA wilderness in 360°

"For the first time, travellers and wildlife lovers from across the globe can explore the full spectrum of South Africa's diverse wilderness areas on Google Maps and Street View."

3 Nov 2017

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International

J. Walter Thompson MENA Network ranked #2 at MENA Effies 2017

Teams brought home two Gold, five Silver and two Bronze awards for six clients across eight categories

Issued by JWT 12 hours ago

How Ikea used affordable and innovative design to transform the homes of everyday consumers

For decades, Ikea has filled homes across the world with bookcases, beds, cardboard boxes and countless tea lights. The company's business model, based on huge production runs of identical stock, allowed it to export Scandinavian style at an affordable price.

By Dan Lewis 14 hours ago

Winners of 2017 Global Awards announced

The Global Awards announced the 2017 award-winners at their annual award celebration taking place at the New York Academy of Sciences in lower Manhattan. Guests from around the globe celebrated the award-winners at ceremonies in both New York City at the Academy of Sciences and Sydney, Australia at The Rawson hosted by Bravo!/Global Awards.

1 day ago

Murdoch's Fox in talks with multiple buyers for TV, film assets

NEW YORK - Shares in media-entertainment giant 21st Century Fox surged to seven-month highs on Friday after news it has been holding talks with at least three potential buyers for some of its television and film operations.

2 days ago

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