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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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IABC EMENA conference tackles leadership communication

LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication...

By Daniel Munslow 15 Apr 2015 09:08

Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015 07:20

CRM can be really magical - when it works

Best you do everything in your power to ensure you use your CRM system properly to ensure your customers have a positive experience and leave happy...

By Aki Kalliatakis 8 Apr 2015 13:41

Brands need to make a difference

A defined 'purpose' should be a brand's ultimate goal, brought about through communications and through the organisation's internal culture, product development and CSR initiatives...

By Deborah Usher 7 Apr 2015 14:24

JARVIS: a debit order management tool for CRM programmes

When Brand In Motion was approached to build a highly complex CRM debit order tool, they decided to build it from scratch using Microsoft .NET MVC technology...

Issued by Brand In Motion 2 Apr 2015 10:01

The sum of the parts: Creating value with holistic segmentation

Over the last few years, segmentation has been down-played in some industry circles...

By Riona Naidu 2 Apr 2015 08:22

The need to protect yourself from evil domain name system (DNS) servers

DNS servers are integral to the operation of the internet in that they make it possible for computers and other devices to find each other. The attackers use these evil DNS servers to make money by setting up rogue servers...

Issued by Maximizer Software 31 Mar 2015 12:50

Harnessing workflow and mobility

The need for connectivity, anywhere and at any time, has driven the need for organisations of all sizes to look for ways to automate business processes and ensure seamless and measured communication...

By Richard Firth 30 Mar 2015 14:20

High performance customer experience management

The ultimate result of today's many business challenges is that it is more important now than ever that companies know their customers better...

25 Mar 2015 14:37

HiHelen website lauds the good

HiHelen is a website for South Africans who believe in giving credit where it's due by sharing their experiences of outstanding service...

25 Mar 2015 13:21

How to measure customer experience

With over a decade of expertise in the customer experience field, Dave Benjamin, CEO of Interact RDT, has authored the "How To Measure Customer Experience" e-book and divulged some of his tried and tested techniques...

Issued by Interact RDT 25 Mar 2015 10:29

Free webinars on relational intelligence vital to attract and retain clients

GfK South Africa is presenting a series of free interactive online webinars on building brand loyalty in an experience economy...

24 Mar 2015 07:06

The hard truth about loyalty

Preneshen Munian, Agency Director of TLC Marketing Africa, will delve into the 'Golden Rules of Loyalty' at the Brand Equity & Customer Loyalty Conference taking place 25-26 March in Johannesburg...

Issued by TLC Marketing Worldwide 23 Mar 2015 11:33

New research identifies top ten call centres

In order to assist companies with rating and improving their call centres, Ask Afrika introduced a dedicated call centre benchmark in 2014 into its Orange Index national service delivery survey...

23 Mar 2015 09:00

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