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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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Episode 100: Our 100th episode with Helen Zille, TEDx Cape Town

Date: 7 Aug 2014
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Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Mike Saunders
Retailers! One size does not fit all

We live in the age of individuality. No longer is it popular to be following the norm, and looking like everyone else. Consumers want to stand out and have their...

By Mike Saunders 22 Aug 2014 09:46

Don't be customer experience shortsighted - Interact RDT
Don't be customer experience shortsighted

Customer experience practitioners at Interact RDT are often asked to demonstrate or prove the effects of customer experience on the profit margins and general success of organisations...

Issued by Interact RDT 21 Aug 2014 09:54

Bluegrass Digital and Sitecore partner to deliver a more personalised e-commerce experience for South African brands - Bluegrass Digital
Bluegrass Digital and Sitecore partner to deliver a more personalised e-commerce experience for South African brands

Bluegrass Digital, a London-based digital production agency with hubs in Cape Town and Johannesburg, is now a certified solution partner for Sitecore, a respected customer experience management platform...

Issued by Bluegrass Digital 19 Aug 2014 10:22

Chris Moerdyk
The awesome power of an apology

It is a window of opportunity that has opened up for perhaps just a few years but it is going to take the mass media, marketing strategists, ad agencies, and...

By Chris Moerdyk 15 Aug 2014 06:45

Empathy the cornerstone of consumer research - NATIVE VML
Empathy the cornerstone of consumer research

As global competition for both customers and talent heats up, enlightened companies are realising that being a good corporate citizen doesn't just benefit the community and the world. In the long run...

Issued by Digital Edge Live 12 Aug 2014 13:20

Craig Steyn
Are social media community managers for Facebook still relevant?

Since Facebook has implemented the changes to its algorithm feed limiting the organic reach available for pages, people, and more, businesses have been...

By Craig Steyn 4 Aug 2014 14:02

Recession-proofing business using CRM - Maximizer Software
Recession-proofing business using CRM

Despite a possible economic recession this year, along with indicators reporting technology spending taking a downturn, the market for Customer Relationship Management (CRM) software is expected to continue steady growth...

Issued by Maximizer Software 1 Aug 2014 11:21

Lauren Heap
Shifting to the next phase of CRM: Marketing automation

One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

By Lauren Heap 30 Jul 2014 14:30

Will the Protection of Personal Information Act (POPI) impact your business? - Striata SA
Will the Protection of Personal Information Act (POPI) impact your business?

Claire Watson interviewed Alison Treadaway, MD at customer communication management specialist, Striata, on the basics of this legislation, and how it will affect businesses and the communications industry in South Africa...

Issued by Striata SA 30 Jul 2014 10:35

Ipsos presents new thinking on share of wallet - Ipsos
Ipsos presents new thinking on share of wallet

In a time when the economy is so volatile, it is important to understand customers' spending patterns...

Issued by Ipsos 24 Jul 2014 12:29

Creating the elusive single customer view
Creating the elusive single customer view

Many organisations are investing significant sums and extensive time into implementing Customer Relationship Management (CRM) systems for their purported ability to deliver improved customer relations and client retention...

By Gary Allemann 21 Jul 2014 14:00

Does your social media team know the CPA?
Does your social media team know the CPA?

Companies who have client-facing staff either online or offline should ensure that every staff member has a basic working knowledge of the Consumer Protection Act...

By Gareth Cremen 21 Jul 2014 10:38

The power of the influencer within a retail environment - KnowHow2
The power of the influencer within a retail environment

Brand champions, advocates, promoters, ambassadors, custodians and influencers - everyone is talking about them, and all brands want more of them in order to drive business growth. In this digital...

Issued by KnowHow2 18 Jul 2014 09:16

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