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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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Grace Belger
Avoid lawyers and be human...

There is a lesson here for Cell C (and other companies, for that matter) in the Cell C banner debacle. When you are facing a reputational crisis, the worst reaction is to be defensive; run to the lawyers and advertise...

By Grace Belger 19 Nov 2014 15:21

Suren Govender
Keeping up with the connected customer

At this late stage in our technological evolution we are facing yet another digital divide - this time between consumers and the companies that supposedly serve their interests...

By Suren Govender 19 Nov 2014 14:23

Service: two wrong feet and ugly shoes
Service: two wrong feet and ugly shoes

What a swirl of service-siren crazy we've been treated to. Not the mad kind, the good kind - and finally! Because service is bollocks in South Africa and peeps be getting tired of having to lick their own...

By Dylan Balkind 19 Nov 2014 08:39

Winning with social customer care this festive season - Why Satisfy
Winning with social customer care this festive season

Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction...

By Paul Roberts, Issued by Why Satisfy 17 Nov 2014 13:30

Woolies and the frog that croaked
Woolies and the frog that croaked

NEWSWATCH: Woolworths is in the news because of a frog a customer claims to have found in his Woolies salad, reports Times Live, which also reports Siyaya TV is finally open for business...

17 Nov 2014 08:19

Madelise Grobler
Make your company speak for itself in five simple steps

Many will tell you that when it comes to marketing, what matters is what others are saying about your company. The starting point of this, however, is what your company is saying about itself...

By Madelise Grobler 14 Nov 2014 15:05

A lesson for Cell C - you could have turned a moan into a tribute
A lesson for Cell C - you could have turned a moan into a tribute

Suhana Gordhan:* Advertising wizard David Ogilvy said: 'The consumer is not a moron. She's your wife.' I love this quote because it humanises the consumer in a way that many brands don't...

14 Nov 2014 10:00

Mortimer Harvey reels in five Assegai Awards - Mortimer Harvey
Mortimer Harvey reels in five Assegai Awards

Mortimer Harvey has won two Gold Assegai Awards, one Bronze Award and one Leader Award. Mortimer Harvey's sister events and promotions company, LM&P, also received a Leader Award...

Issued by Mortimer Harvey 12 Nov 2014 12:48

Claudelle Naidoo
Consumer trust is based on advertiser investment, not expenditure

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...

By Claudelle Naidoo 11 Nov 2014 14:00

Catherine Milward-Bridges
Bad customer service: Take 'A WHIP' to it

It doesn't take a genius to know that if you're rendering a service, being attentive to your customers' demands is an effective way of protecting your brand's reputation...

By Catherine Milward-Bridges 11 Nov 2014 10:13

Vanessa Bluen
10 mistakes that could jeopardise your company

As economies fluctuate so strategies need to adapt. This has always been the case. However, now as the world around us changes dramatically, some strategic changes need to be radical...

By Vanessa Bluen 10 Nov 2014 14:00

Pieter Scholtz
Creating a 30-hour work week

Knowing how to use your time effectively is a more valuable skill than knowing how to make, manage, invest and spend money...

By Pieter Scholtz 8 Nov 2014 10:50

Bidvest Materials Handling finds a sales solution that works on the move - Field Office
Bidvest Materials Handling finds a sales solution that works on the move

Pieter Fourie, Managing Director of Bidvest Materials Handling, wanted an innovative and user-friendly app for his sales reps that would reduce the hassle of time-consuming admin...

Issued by The Field Office 5 Nov 2014 10:18

The responsive brand: how to handle social media
The responsive brand: how to handle social media

It took six months after the first reporting of the rear windows of Opel Corsa Lites shattering for the manufacturer to issue a recall. Today, this matter would have been handled very differently...

By Danette Breitenbach 3 Nov 2014 10:22

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