[Andy Hadfield] I do get tired of the frantic “trending” that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. So, without any further ado, here are four very simple direction markers for your digital strategy in 2010. 8 Feb 2010 12:49
[Chris Moerdyk] Is it the recession that has prompted the organisers of the Cannes Awards to incentivise attendance this year with more award categories or is there a feeling that the ad industry is slowly moving away from these massive self-indulgent back-slapping affairs? 2 Feb 2010 12:24
[Abey Mokgwatsane] For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference. 29 Jan 2010 11:57
LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design. 29 Jan 2010 10:48
[Rachelle Bricout] Companies have adopted a more conservative “wait-and-see” outlook and are, instead, giving considerable thought to what is important and what will keep them afloat in a still uncertain market. This level of awareness has resulted in a need to ‘protect and preserve' that has certainly been seen by those in the legal marketing sector. 21 Jan 2010 12:46
[Diane Charton] As we move into 2010, we can look forward to robust growth for the online advertising industry as bandwidth prices keep falling, more consumers join the broadband world, and more companies embrace the benefits of digital. 21 Jan 2010 11:03
[Tim Shier] In today's highly connected online environment, our friends, family, colleagues and potential clients are just a mouse click away from finding out a great deal about us. This has forever altered the playing field and brands are increasingly being defined by their consumers - no longer by the brand manager - opening up Pandora's box. The entire discipline has been shaken and a new set of rules and trends are coming forward. 19 Jan 2010 11:42
[Graham Mansfield] In the Web 2.0 space, the relationship between buyers and sellers has changed and managing customers, fostering loyalty and generating more revenue streams is far more complex today than before the rapid user adoption of its applications. 19 Jan 2010 09:15
[Terry Levin] As business sectors continue to implode, morph and warp, I'm sure we're all agreed that standing out from the mundane has never been more critical. Here're 10 easy key trends to differentiating yourself, your company, your brand or your region and to achieving enhanced global marketing clout and job creation opportunities. 18 Jan 2010 10:07
[Jonathan Andrews] 2010 is upon us! As we start yet another year with so much to look forward to in South Africa, both online and offline, we'd like to take a look at prospective trends to watch in 2010. Here are our thoughts on what we expect to see over the coming months. 15 Jan 2010 12:47
[Eddie Groenewald] This year is set to be a big year for the country because of the 2010 FIFA World Cup coming to South Africa. But it's also big, given the country is coming out of a recession. Cost-cutting and optimisation are key for companies this year, and mobile technology provides a number of ways for companies to improve efficiencies, while reducing costs. 15 Jan 2010 11:47
[Jason Levin] As the recession subsides into the euphoria of 2010, what trends will we see play out among South Africa's sharpest critics - the youth? The 2010 FIFA World Cup will take centre stage, but that stage will be shared with service demands, tech saturation and ad aversion. How can brands aiming to impress under-23s live up to these evolving expectations? 15 Jan 2010 11:04
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