5 expectations of the African millennial consumer

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

3 days ago

#Mandela100: Tried-and-tested business networking tips and tricks

It's Mandela Month in SA and social wellness month globally. In giving back, Covve cofounder and CEO Yiannis Gavrielides shares the real reason we find business networking difficult and shares tricks to get better at it, whether you're on the awkward introvert or bubbly extrovert end of the scale...

By Leigh Andrews 3 days ago

4 ways to get your customers to participate in your case study

Most of the B2B marketers respond that "case study" is a goldmine for marketing. The age-old problem that every marketer faces, is getting the client stories from the customers. Here are four ways to get your customers to participate...

By Sri Varshini Kolavennu 17 Jul 2018

The crucial role of client service excellence in agencies

Developing client service excellence in order to properly service clients' campaigns is imperative for client retention, writes Mpho Nkomonde...

By Mpho Nkomonde 9 Jul 2018

How consumer trends are transforming executive DNA

Executive DNA is not immutable. Requirements shift. Profiles change. Business needs and economic conditions are obvious drivers, but societal factors, technology developments and the spirit of the times play a major role in how executives see themselves, their role and priorities...

By Annelize van Rensburg 4 Jul 2018

#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

How to use customer feedback to create actionable change

As customer experience grows as the key differentiator between businesses offering the same services or products, brands need to be listening to their customers...

Issued by Interact RDT 3 Jul 2018

#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

By Jessica Tennant 22 Jun 2018

Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

Customer experience: you're most probably doing it wrong

Gone are the days of customer service consisting of treating buyers with common courtesy. Customer service has been disrupted by an expectation of a total customer experience that is dictated by the customer, not company policies...

By Juanita Vorster 19 Jun 2018

Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...

14 Jun 2018

Have you digitally transformed your customer communications yet?

The customer communication management space, once dominated by document output software companies, has seriously embraced digital transformation...

By Mike Wright 14 Jun 2018

Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

This is what customer management tools should do for your business

Do you remember your first car? That great feeling of freedom that came with the ability to drive yourself wherever you wanted or needed to go...

By Edward Carbutt 13 Jun 2018

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