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Designing a great customer journey can help even the smallest digital offering
Designing a great customer journey can help even the smallest digital offering

From the moment they click onto an e-commerce site, customers develop a lasting impression of your brand...

By Brendon Williamson 18 May 2018

WhatsApp, the new lens into consumer lives
WhatsApp, the new lens into consumer lives

How do we provide front row seats for clients into consumer lives? Well, WhatsApp is a great way to start...

By Mpho Mpofu 16 May 2018

Brett St Clair
#AfricaMonth: The time to become a disruptor is now

Are African businesses ready to become disruptors? Disruption is a trendy term - but disruption has been around since the big bang, and we've seen it operating through time at different scales...

By Brett St Clair 15 May 2018

Data-driven processes to drive e-commerce campaign success
Data-driven processes to drive e-commerce campaign success

Every year, online retailers market their Mother's Day promotions, but many continue to do so with what appears to be little regard for what their customers want or need...

By Wynand Smit 11 May 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

20 out of 65 Seedstars Summit finalists from Africa
20 out of 65 Seedstars Summit finalists from Africa

With the Seedstars World Summit taking place on Thursday, 12 April 2018, the organisers have announced the final 65 finalists that will get the chance to pitch their ideas on the global stage. 20 out of the 65 finalists are from Africa...

By Ilse van den Berg 11 Apr 2018

Activating your brand within the African market
Activating your brand within the African market

The recent rise of the flowing black middle class has led to a disconnect between brands and these consumers. Sibusiso Ndhlovu explores ways in which the gap between brands and the township segment can be closed...

By Sibusiso Ndhlovu 28 Mar 2018

#ECMA18: Cracking e-commerce conversion
#ECMA18: Cracking e-commerce conversion

The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...

By Lauren Hartzenberg 16 Mar 2018

Consumer engagement today is shaped by technology
Consumer engagement today is shaped by technology

Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...

By Gil Sperling 15 Mar 2018

The stormy voyage of mobile engagement automation
The stormy voyage of mobile engagement automation

The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

By Nick Orton 14 Mar 2018

#SeamlessAfrica: Store 4.0 is an attitude, not a technology
#SeamlessAfrica: Store 4.0 is an attitude, not a technology

E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...

By Lauren Hartzenberg 12 Mar 2018

#SeamlessAfrica: Five lessons in customer service from Action Gear
#SeamlessAfrica: Five lessons in customer service from Action Gear

According to online retailer Action Gear, their passion for outdoor technical products is second only to their love for stellar customer service...

By Lauren Hartzenberg 7 Mar 2018

Is the methodology getting in the way?
Is the methodology getting in the way?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required...

By Mpho Mpofu 21 Feb 2018

#Newsmaker: Esther Hoogstad steers Spree's customer journey
#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 20 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level
Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

CSPs are not taking new opportunities in living services to maximise their revenues
CSPs are not taking new opportunities in living services to maximise their revenues

Peter Sinclair writes about the current landscape for Communications Service Providers (CSP's), the challenges and ways to overcome these challenges in order to stay competitive...

By Peter Sinclair 24 Jan 2018

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

WhatsApp launches business app
WhatsApp launches business app

NEWSWATCH: WhatsApp has launched WhatsApp Business - a free-to-download Android app for small businesses which allows them to chat with users...

By Ilse van den Berg 19 Jan 2018

(c) Denis Ismagilov -
How corporate SA can transition towards customer centricity and embrace the global paradigm

If your company is not thinking about embracing the global paradigm towards customer centricity, you should spend your remaining profits building a time machine to review the moments that lead to your demise...

By Matthew Westaway 17 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...

By Lindy Lee 11 Jan 2018

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

By Rachel Thompson 10 Jan 2018

#BizTrends2018: Creating value remains key in the premium spirits brand experience
#BizTrends2018: Creating value remains key in the premium spirits brand experience

In challenging economic times, consumers either choose less expensive brands that allow them to buy more, or opt to buy less and trade up to indulge their tastes for aspirational brands...

By Elizabeth Lee Ming 10 Jan 2018

#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?
#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?

Our physical and virtual environments are merging at a rapid pace, making us more digitally connected than ever before. Consumers want what they want and they want it now...

By Molefi Moloantoa 9 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design
#BizTrends2018: The call for authentic, experiential retail design

In today's dynamic business environment, we should be seeking to understand the trends impacting a broader range of industries, regardless of the business sector we're in...

By Lauren Hartzenberg 8 Jan 2018

Mike Oelschig, head of advisory at Cerebra.
#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that is largely where the concept has remained. Until now...

By Mike Oelschig 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

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