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Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level
Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

CSPs are not taking new opportunities in living services to maximise their revenues
CSPs are not taking new opportunities in living services to maximise their revenues

Peter Sinclair writes about the current landscape for Communications Service Providers (CSP's), the challenges and ways to overcome these challenges in order to stay competitive...

By Peter Sinclair 24 Jan 2018

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

WhatsApp launches business app
WhatsApp launches business app

NEWSWATCH: WhatsApp has launched WhatsApp Business - a free-to-download Android app for small businesses which allows them to chat with users...

By Ilse van den Berg 19 Jan 2018

(c) Denis Ismagilov -
How corporate SA can transition towards customer centricity and embrace the global paradigm

If your company is not thinking about embracing the global paradigm towards customer centricity, you should spend your remaining profits building a time machine to review the moments that lead to your demise...

By Matthew Westaway 17 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...

By Lindy Lee 11 Jan 2018

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

By Rachel Thompson 10 Jan 2018

#BizTrends2018: Creating value remains key in the premium spirits brand experience
#BizTrends2018: Creating value remains key in the premium spirits brand experience

In challenging economic times, consumers either choose less expensive brands that allow them to buy more, or opt to buy less and trade up to indulge their tastes for aspirational brands...

By Elizabeth Lee Ming 10 Jan 2018

#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?
#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?

Our physical and virtual environments are merging at a rapid pace, making us more digitally connected than ever before. Consumers want what they want and they want it now...

By Molefi Moloantoa 9 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design
#BizTrends2018: The call for authentic, experiential retail design

In today's dynamic business environment, we should be seeking to understand the trends impacting a broader range of industries, regardless of the business sector we're in...

By Lauren Hartzenberg 8 Jan 2018

Mike Oelschig, head of strategy at Cerebra.
#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that has largely where the concept has remained. Until now...

By Mike Oelschig 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

Pixabay via .
How to build brand experiences with SEO

Redefining how customers engage with a brand from the first point of online contact...

By Richard Bensted 26 Dec 2017

Image credit: Dzianis Apolka - .
Why human-centered design matters

The success of a product or service is rooted in user experience. It's this simple, yet powerful premise that has made human-centered design (HCD) gain traction across all major business sectors around the world, writes Stuart McDougall...

By Stuart McDougall 26 Dec 2017

Image credit: gstockstudio -
Shopping with tweens

Maria Berrios-Carter writes about what she thinks is a golden marketing opportunity that businesses can implement to target parents shopping with tweens...

By Maria Berrios-Carter 22 Dec 2017

Screengrabs from the ad.
#OrchidsandOnions: MTN's 'Bright side' really dazzles, but this Sunday Times sub sinks without a trace...

I've talked before about the mega-battles of the cell phone brands as they launch their end-of-year campaigns (why they focus on summer is a bit beyond me, given that summer's already been underway for almost three months by now)...

By Brendan Seery 5 Dec 2017

Why branding really matters
Why branding really matters

Building strong brands is a long-term process that requires a lot of thought and planning from a future-fit standpoint...

By James Maposa 22 Nov 2017

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

Image credit: Sean Prior - .
The rise of the emoji and the public rating system

Scott Cundill writes that the emoji is a powerful tool that can help businesses get paid quicker...

By Scott Cundill 20 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

#AfricaCom: Mobile advertising - connecting brands to their customers
#AfricaCom: Mobile advertising - connecting brands to their customers

Elo Umeh, CEO of the Terragon Group, explored the peculiarities of the African market, the pain points of the modern marketer and where the true value lies with regards to mobile advertising...

By Juanita Pienaar 9 Nov 2017

Add value before self-promoting on social media
Add value before self-promoting on social media

Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors...

By Yolandi Allen 7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Could the humble phone call be the future of digital CX?
Could the humble phone call be the future of digital CX?

We live in a text-first society. If one of your customers has a problem, your website is generally the first place they'll go. A customer resorting to a voice call should be a warning that their patience is really running thin...

By Rob Lith 31 Oct 2017

Ask Afrika's Orange Index Awards: Taking away our emotions
Ask Afrika's Orange Index Awards: Taking away our emotions

Technology might be assisting us to deliver the highest levels of customer satisfaction ever, but this is at the cost of our humanity...

By Danette Breitenbach 27 Oct 2017

If all banks closed today, would South Africans miss them?
If all banks closed today, would South Africans miss them?

Findings about the South African market from WE's inaugural Brands in Motion research shows consumers don't care as much about fancy banking app features as they do about their values and how banks align with these...

By Sarah Gooding-Kobus 26 Oct 2017

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