Actionable insights into omni-channel journey execution
Actionable insights into omni-channel journey execution

Today, brands and their agencies are placing increased emphasis on omni-channel marketing initiatives, particularly when it comes to managing the customer experience as part of ongoing, individual customer journeys...

Issued by Effective Intelligence 24 May 2016

Mortimer Harvey acquires direct marketing agency, Action Ambro's
Mortimer Harvey acquires direct marketing agency, Action Ambro's

Mortimer Harvey has announced their acquisition of Action Ambro's, one of the industry's most-awarded and reputable direct marketing agencies...

Issued by Mortimer Harvey 13 May 2016

Thinking that you know, then you don't #TheStruggleisReal
Thinking that you know, then you don't #TheStruggleisReal

Simone Ardagh, Effective Intelligence Customer Engagement Connoisseur and Evangelist, says that a new era of marketing has arrived - out with personalised, in with individualised.

By Simone Ardagh, Issued by Effective Intelligence 12 May 2016

How to attract and engage with customers in a world filled with distractions!
How to attract and engage with customers in a world filled with distractions!

Competition is fierce in today's crowded marketplace and your competitors are only a click away! Caring for your customers has never been more important!

Issued by Knowledge Resources 5 May 2016

The importance of customer engagement
The importance of customer engagement

Digital is everywhere and brands looking to increase their market share and remain memorable to their existing market must take advantage of emerging digital platforms...

By Stephanie Walters, Issued by Amorphous 5 May 2016

Insights2020: Three dimensions for customer-centric growth
Insights2020: Three dimensions for customer-centric growth

By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!...

Issued by Millward Brown 4 May 2016

Serve your customers better with smart addresses
Serve your customers better with smart addresses

Smart (geomapped) addresses solves data quality problems and takes you a long way towards KYC (Know Your Customer)...

Issued by AfriGIS 28 Apr 2016

The what, why and how of mapping the customer journey
The what, why and how of mapping the customer journey

Digital marketers have long been savvy to the fact that storytelling is the key to greater customer engagement. But stories also give companies more detailed ways to understand said engagement...

Issued by Interact RDT 20 Apr 2016