Inbound marketing can be one of the most successful forms of marketing for an organisation and is a key component to helping the business grow organically. It can also be a lot more efficient and cost-effective than traditional outbound marketing which still has a role to play in brand building, communication and creating awareness.
Issued by Maximizer Software 26 Feb 2015 11:42
Issued by Maximizer Software 23 Feb 2015 11:53
There are a few hard truths about today's consumers. Yes, they are savvier, they are more outspoken and they know what they want out of a brand - but many South African consumers are also angry. They feel hard done by, ripped off and even abused by retailers, banks, airlines, etc.
Issued by NATIVE VML 21 Jan 2015 11:18