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Striata eContact improves service levels and cuts call centre costs with intelligent email interactions - Striata SA
Striata eContact improves service levels and cuts call centre costs with intelligent email interactions

An area of considerable expense to the majority of consumer-facing companies is inbound calls. "Companies can cut their call centre costs dramatically by converting costly customer help desk calls to email-based communications," says Brent Haumann, Head of Development at Striata. Furthermore, effective customer communications is a key business driver and competitive differentiator for businesses today. This means consumer-facing companies need to ensure their call centres have adapted adequately to support this focus."

Issued by Striata SA 21 Oct 2014 13:15

Inbound marketing with CRM changing how business is done - Maximizer Software
Inbound marketing with CRM changing how business is done

It's no secret that inbound marketing is taking the business world by storm as smart organisations capitalise on the benefits that this highly effective way of generating new business can bring. Inbound marketing is the method by which prospective customers are attracted to an organisation's digital resources using a variety of specific methods including Search Engine Optimization (SEO) and leveraging social media. The company website and electronic communications also need to contain the content and interaction features necessary to engage with visitors and measuring the success of the marketing campaigns using digital tools is also vitally important. No inbound marketing initiative is complete, however, without a comprehensive Customer Relationship Management (CRM) solution to help manage the whole process and allow sales and marketing staff to be armed with the right information in order to interact with prospective customers in such a way as to increase the likelihood of doing business with them.

Issued by Maximizer Software 15 Oct 2014 11:25

The remedy for research headaches - Interact RDT
The remedy for research headaches

As a research manager operating in today's business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every research providers worst nightmare.

Issued by Interact RDT 16 Sep 2014 09:53

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