Using loyalty programmes as a customer centricity aid
Using loyalty programmes as a customer centricity aid

Loyalty programmes have become a commodity to the extent that some form of a rewards programme has almost become a business-as-usual engagement between customers and their brands...

By Philip Stander, Issued by Communikay 12 Apr 2017

Strategic marketing can help CEOs increase revenue
Strategic marketing can help CEOs increase revenue

If you were to Google “how to increase revenue”, one of the first search results outlines four simple methods: increase number of customers, increase transaction size, increase the frequency of transactions per customer, and, perhaps most obviously, increase price...

Issued by Effective Intelligence 7 Apr 2017

Customer experience is not user experience (and why this distinction matters)
Customer experience is not user experience (and why this distinction matters)

User experience (UX) is not customer experience (CX). CX spans everything from the perceptions customers build using a company's web store to customer service, product trials and more. How are the two interlinked and how can good UX improve overall CX?...

Issued by Interact RDT 4 Apr 2017

Know thy customer with AMO from Effective Intelligence
Know thy customer with AMO from Effective Intelligence

With so many tools, platforms and communication channels, modern business executives would be forgiven for feeling a little intimidated when planning their next advertising or marketing campaign...

Issued by Effective Intelligence 31 Mar 2017

Boris Dzhingarov
How new companies should treat customer service

When you're running a large company or one with a long history of performance, customer service often means preserving a reputation that already exists. With a new business, you'll need to build a reputation from scratch...

By Boris Dzhingarov, Issued by Monetary Library 20 Mar 2017

Adclick Africa launches its full-service digital agency
Adclick Africa launches its full-service digital agency

Adclick Africa Media & Marketing Group recently launched its full-service digital marketing agency, Guerilla Marketing, at the just-ended Business Day TV SME Summit at The Maslow in Sandton...

Issued by Adclick Africa Media Group 14 Mar 2017