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Don't be customer experience shortsighted - Interact RDT
Don't be customer experience shortsighted

Customer experience ROI

Issued by Interact RDT 21 Aug 2014 09:54

Bluegrass Digital and Sitecore partner to deliver a more personalised e-commerce experience for South African brands - Bluegrass Digital
Bluegrass Digital and Sitecore partner to deliver a more personalised e-commerce experience for South African brands

Bluegrass Digital, a London-based digital production agency with hubs in Cape Town and Johannesburg, is now a certified solution partner for Sitecore, a respected customer experience management platform that has been named a Leader in Gartner's 2013 Web CMS Magic Quadrant for the fourth consecutive year.

Issued by Bluegrass Digital 19 Aug 2014 10:22

Empathy the cornerstone of consumer research - NATIVE VML
Empathy the cornerstone of consumer research

As global competition for both customers and talent heats up, enlightened companies are realising that being a good corporate citizen doesn't just benefit the community and the world. In the long run, it benefits the company itself because customers are drawn to companies that are authentically committed to social innovation. Employees are attracted to organisations with a strong sense of purpose.

Issued by Digital Edge Live 12 Aug 2014 13:20

Recession-proofing business using CRM - Maximizer Software
Recession-proofing business using CRM

Despite the pressures of a possible economic recession this year, along with indicators reporting technology spending taking a downturn, the market for Customer Relationship Management (CRM) software is expected to continue steady growth.

Issued by Maximizer Software 1 Aug 2014 11:21

Will the Protection of Personal Information Act (POPI) impact your business? - Striata SA
Will the Protection of Personal Information Act (POPI) impact your business?

After the intense spotlight on the Protection of Personal Information Act (POPI) when it was partially enacted in November 2013, media attention seems to have dimmed. Many may be left wondering if this legislation will have a significant impact on their business and whether they should be actively preparing for it, or adopting a 'wait and see' position. Claire Watson interviewed Alison Treadaway, Managing Director at customer communication management specialist, Striata, on the basics of this much-anticipated legislation, and how it will affect businesses as well as the communications industry in South Africa.

Issued by Striata SA 30 Jul 2014 10:35

Ipsos presents new thinking on share of wallet - Ipsos
Ipsos presents new thinking on share of wallet

In a time when the economy is so volatile, it is important to understand customers' spending patterns. "Focussing on retaining customers alone does not have a big enough impact on a company's bottom line," states Rentia Kramer, Head of Ipsos Loyalty in South Africa. Even though your brand could be receiving high satisfaction and recommendation ratings from customers, it could still be losing sales if customers are more satisfied with, and more likely to recommend, a competitor. It is valuable and important to measure how happy your customers are and how likely they would be to recommend your brand, however it doesn't shed any light on how customers are dividing their spending between your brand and its competitors.

Issued by Ipsos 24 Jul 2014 12:29

The power of the influencer within a retail environment - KnowHow2
The power of the influencer within a retail environment

Increasing your sales and promotional teams' reach and revenue without increasing headcount

Issued by KnowHow2 18 Jul 2014 09:16

The dynamic morning seminar 'The psychology of customer service' in Johannesburg and Cape Town
The dynamic morning seminar 'The psychology of customer service' in Johannesburg and Cape Town

Dr Brian Jude of Dynamic Seminars will be presenting his incredibly popular morning seminar in Johannesburg and Cape Town. At only R695.00, this could be your best investment in 2014.

Issued by Associated Management Services 17 Jul 2014 12:42

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