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Ipsos presents new thinking on share of wallet

In a time when the economy is so volatile, it is important to understand customers' spending patterns. "Focussing on retaining customers alone does not have a big enough impact on a company's bottom line," states Rentia Kramer, Head of Ipsos Loyalty in South Africa. Even though your brand could be receiving high satisfaction and recommendation ratings from customers, it could still be losing sales if customers are more satisfied with, and more likely to recommend, a competitor. It is valuable and important to measure how happy your customers are and how likely they would be to recommend your brand, however it doesn't shed any light on how customers are dividing their spending between your brand and its competitors.

Issued by Ipsos 24 Jul 2014 12:29

The power of the influencer within a retail environment

Increasing your sales and promotional teams' reach and revenue without increasing headcount

Issued by KnowHow2 18 Jul 2014 09:16

The dynamic morning seminar 'The psychology of customer service' in Johannesburg and Cape Town

Dr Brian Jude of Dynamic Seminars will be presenting his incredibly popular morning seminar in Johannesburg and Cape Town. At only R695.00, this could be your best investment in 2014.

Issued by Associated Management Services 17 Jul 2014 12:42

Care, Connect, Grow

"Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer's needs." This was the advice given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held last week in Johannesburg.

Issued by TLC Marketing Worldwide 19 Jun 2014 15:07

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