A popular way for cyber criminals to execute their attacks on internet users is to manipulate an individual's online behaviour in that they change their internet settings to direct them to domain name system (DNS) servers that they have been created in order to pretend to be something that they aren't to receive payments or obtain confidential personal data. DNS servers are integral to the operation of the internet in that they make it possible for computers and other devices to find each other. The attackers use these evil DNS servers to make money by setting up rogue servers that will direct individuals to websites that contain fraudulent advertising, spread malware or even trick them into revealing personal information such as bank account passwords.
Issued by Maximizer Software 31 Mar 2015 12:50
"To avoid a price race to the bottom of the barrel, loyalty programs need advanced segmentation, highly relevant targeting and enriched customer experience to set them apart," this is the hard truth about loyalty programs according to Preneshen Munian, Agency Director of TLC Marketing Africa. Preneshen will be delving further into this topic and the 'Golden Rules' of Loyalty at the annual Brand Equity & Customer Loyalty Conference 2015, taking place this week on 25 and 26 March in Johannesburg.
Issued by TLC Marketing Worldwide 23 Mar 2015 11:33
Back in the days when the only fast car was a black stallion and the only sushi was the goldfish in our living room, a business relationship was started with a handshake. A handshake concluded the contract; it said, "We have a deal." It also represented the start of a growing, fruitful relationship that included trust and said, "I give you my word."
Fifteen months after the Protection of Personal Information Act (POPI) was signed in Parliament (November 2013), there is still no official indication of when it will be fully enforced or even if any progress has been made in appointing an Information Regulator. In his State of the Nation address on 12 February, President Zuma did not even mention this business-changing Act, which was so heavily in the spotlight in 2013.
Inbound marketing can be one of the most successful forms of marketing for an organisation and is a key component to helping the business grow organically. It can also be a lot more efficient and cost-effective than traditional outbound marketing which still has a role to play in brand building, communication and creating awareness.
Issued by Maximizer Software 26 Feb 2015 11:42
Issued by Maximizer Software 23 Feb 2015 11:53