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Study reveals how sales and marketing need better collaboration in the digital age

A recent study by CRM specialist company Maximizer Software has revealed that the most effective way for companies to make the most out of their marketing efforts in today's digital age requires that the sales and marketing teams work more closely together to nurture leads through online activity, followed by feeding the resulting business intelligence into their Customer Relationship Management (CRM) systems to close more deals.

Issued by Maximizer Software 2 Apr 2014 06:55

Is self-service a waste of time?

More and more companies are trying to move with the times, and their shrinking budgets, by migrating their customers from traditional channels of service like call centres to self-service apps.

Issued by Interact RDT 27 Mar 2014 10:11

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