CRM press office news

Your industry

JARVIS: a debit order management tool for CRM programmes - Brand In Motion
JARVIS: a debit order management tool for CRM programmes

When we were approached to build this highly complex CRM debit order tool, we knew it was going to be a tough stretch to come in on time and on budget. We decided to build it from scratch using Microsoft .NET MVC technology that has become the poster child of Rapid Application Development in recent years.

Issued by Brand In Motion 2 Apr 2015 10:01

The need to protect yourself from evil domain name system (DNS) servers - Maximizer Software
The need to protect yourself from evil domain name system (DNS) servers

A popular way for cyber criminals to execute their attacks on internet users is to manipulate an individual's online behaviour in that they change their internet settings to direct them to domain name system (DNS) servers that they have been created in order to pretend to be something that they aren't to receive payments or obtain confidential personal data. DNS servers are integral to the operation of the internet in that they make it possible for computers and other devices to find each other. The attackers use these evil DNS servers to make money by setting up rogue servers that will direct individuals to websites that contain fraudulent advertising, spread malware or even trick them into revealing personal information such as bank account passwords.

Issued by Maximizer Software 31 Mar 2015 12:50

The hard truth about loyalty - TLC Marketing Worldwide
The hard truth about loyalty

"To avoid a price race to the bottom of the barrel, loyalty programs need advanced segmentation, highly relevant targeting and enriched customer experience to set them apart," this is the hard truth about loyalty programs according to Preneshen Munian, Agency Director of TLC Marketing Africa. Preneshen will be delving further into this topic and the 'Golden Rules' of Loyalty at the annual Brand Equity & Customer Loyalty Conference 2015, taking place this week on 25 and 26 March in Johannesburg.

Issued by TLC Marketing Worldwide 23 Mar 2015 11:33

Credit is more than just a handshake - CoreXalance
Credit is more than just a handshake

Back in the days when the only fast car was a black stallion and the only sushi was the goldfish in our living room, a business relationship was started with a handshake. A handshake concluded the contract; it said, "We have a deal." It also represented the start of a growing, fruitful relationship that included trust and said, "I give you my word."

By Antonia Scholtz, Issued by CoreXalance 18 Mar 2015 12:45