Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction.
Mortimer Harvey has won two Gold Assegai Awards, one Bronze Award and one Leader Award. Mortimer Harvey's sister events and promotions company, LM&P, also received a Leader Award. These awards were announced on 6 November 2014 at the Assegai Awards, which recognise innovation, creativity, strategy and return on investment within the industry.
Issued by Mortimer Harvey 12 Nov 2014 12:48
Pieter Fourie, Managing Director of Bidvest Materials Handling, the importer and distributer of the Nissan Forklift brand in South Africa, wanted an innovative and user-friendly app for his sales reps that would reduce the hassle of time-consuming admin. The company, which deals with the importing and sale of Nissan industrial forklift, employs sales reps that are constantly on the road meeting with clients. The business needed a sales solution that would allow them to record data and updates while they were on the move.
Issued by The Field Office 5 Nov 2014 10:18
The number of phishing emails continues to rise globally and it's no longer primarily financial services and utility brands that are being used to target unsuspecting consumers. According to Simon Johnston, strategist at customer communications management (CCM) specialist, Striata, "Branded loyalty communications are also being exploited in an attempt to solicit criminally valuable personal information."
An area of considerable expense to the majority of consumer-facing companies is inbound calls. "Companies can cut their call centre costs dramatically by converting costly customer help desk calls to email-based communications," says Brent Haumann, Head of Development at Striata. Furthermore, effective customer communications is a key business driver and competitive differentiator for businesses today. This means consumer-facing companies need to ensure their call centres have adapted adequately to support this focus."
Issued by Striata SA 21 Oct 2014 13:15
It's no secret that inbound marketing is taking the business world by storm as smart organisations capitalise on the benefits that this highly effective way of generating new business can bring. Inbound marketing is the method by which prospective customers are attracted to an organisation's digital resources using a variety of specific methods including Search Engine Optimization (SEO) and leveraging social media. The company website and electronic communications also need to contain the content and interaction features necessary to engage with visitors and measuring the success of the marketing campaigns using digital tools is also vitally important. No inbound marketing initiative is complete, however, without a comprehensive Customer Relationship Management (CRM) solution to help manage the whole process and allow sales and marketing staff to be armed with the right information in order to interact with prospective customers in such a way as to increase the likelihood of doing business with them.
Issued by Maximizer Software 15 Oct 2014 11:25