Nicole Biondi
Six lessons in storytelling

Storytelling as an art form is ancient, part of what makes us human. As the world shifts to all things digital, our storytelling has adapted, but remains an effective tool for marketing and building brands. For tourism professionals, storytelling can be incorporated all the time as a means of reaching visitors and potential visitors. Here are some pointers for creating productive narratives:

By Nicole Biondi 14 minutes ago

Winning team from New Generation 2015.
#YouthMonth: Awarding campaigns that win the New Generation's heart

Marketing automation. The ROI of a tweet. Campaign gamification. If this sounds like some form of 'Gen-Z Greek' to you, you're not ready for the New Generation Social & Digital Media Awards.

By Leigh Andrews 1 day ago

Private Edition launches its website
Private Edition launches its website

Private Edition, published by TPP, is a quarterly luxury magazine, which has become an industry benchmark for quality and style.

Issued by The Publishing Partnership 22 Jun 2016