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African Design Magazine launches online
African Design Magazine launches online

African Design Magazine launches online today, 1 October 2014. It is compatible with smartphones and tablets and offers architects and designers a visual and interactive feast on the go.

1 Oct 2014 09:21

Locally made interactive road tripping tools unlock South Africa's potential - Nightjar Travel
Locally made interactive road tripping tools unlock South Africa's potential

The difference between a road trip and a long drive is subtle, but crucial. It elevates petrol station coffees and a monotonous montage of trashy pop on the radio into a quest that forges lifelong memories and friendships, and is absolutely worth the extra planning.

By Erik Brits, Issued by Nightjar Travel 30 Sep 2014 10:01

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically. And much merriment was had by all, including relevant brands.

By Louise Marsland 29 Sep 2014 13:26

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?

By Andrea Mitchell 29 Sep 2014 07:57

Fear of our dark depths keeps Farlam in shadows
Fear of our dark depths keeps Farlam in shadows

News editing is the art of deciding what is important and what is less important. Faced with a barrage of potential stories, events, people and issues to cover and huge competition for audience attention, editors ultimately have to determine which are worthy of the limited attention and resources at their command.

By Anton Harber 26 Sep 2014 07:19

'Blue-light brigade' TVC proves popular online
'Blue-light brigade' TVC proves popular online

Following up on Nando's popular 'Blue-light brigade' TVC, which shows a comic interpretation of what would happen if four blue-light brigades were to try to halt each other at an intersection, it was released on YouTube. A related hashtag was promoted on Twitter and social media users were invited to have their say in a poll on MXit or like posts on Facebook.

25 Sep 2014 14:30

Matthew Arnold
Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media. It's easy to get lost in the layers of terminology and technical complexity that digital media offers.

By Matthew Arnold 25 Sep 2014 08:04