PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg.
2 days ago
In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content.
By Angie White 3 days ago