Flying with the Germans: Lufthansa airs fun new commercial
Flying with the Germans: Lufthansa airs fun new commercial

Lufthansa has launched a new image campaign with a fun and entertaining new TV commercial bearing the slogan "More than just a good flight." In addition to the commercial, a digital special edition of the Lufthansa magazine will form the core of the integrated campaign.

1 day ago

Five reasons why every business needs a company blog
Five reasons why every business needs a company blog

Millions of businesses exist on the web today. From web-exclusive business models to decades-old brands that have just recently expanded to the web, you will find a consumer solution for virtually any product or service you need. Because of its ease of use, the internet is a highly competitive place. Search engines and other major internet institutions have had to adapt in order to accommodate this, finding ways to ensure that the information served to users is presenting the most relevant and quality sources. Many businesses are turning to company blogs as one way to rise the ranks of search and beyond. We'll discuss below five excellent reasons why your business needs a company blog.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Managing your online footprint
Managing your online footprint

Ten years ago businesses in South Africa were not necessarily even aware that they could use Facebook for marketing and driving interest in and engagement with their organisations. Now we are mapping trends in people's behaviour online to tailor the advertising they see when browsing.

By Shaun Evertse, Issued by Eazybranch 2 days ago

#InnovationMonth: Social-TV spotlights stories that inspire hope
#InnovationMonth: Social-TV spotlights stories that inspire hope

Social-TV is an online media channel that showcases company CSI and sustainable development initiatives while highlighting charity organisations that need funding.

By Sindy Peters 20 Sep 2016

Huffington Post, Media24 team up for HuffPost SA
Huffington Post, Media24 team up for HuffPost SA

A South African edition of the Huffington Post will be coming later this year, courtesy of a deal between the publisher and Media24.

By Hadlee Simons 19 Sep 2016

Boris Dzhingarov
Three tips to ensure your company blog is an asset, not an anchor

By now you've probably read hundreds of articles about how essential a blog is to your business and for marketing it. You studied up on all the tricks before you went to work creating a blog for your firm, and you even made sure your posts were designed just as the experts suggested in order to attract the most readers.

By Boris Dzhingarov, Issued by Monetary Library 19 Sep 2016