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New website gathers all things bridal with 'Just Say Yes'
New website gathers all things bridal with 'Just Say Yes'

Media24 just launched a new online brand, 'Just Say Yes', a single source for all things bridal - from wedding planning, inspiration, wedding supplier list, to a modern archive of wedding etiquette, articles and advice.

14 Sep 2014 10:36

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

What makes a site a great place to advertise? It's a simple question, with a simple answer. Firstly, there needs to be traffic - and the more the better. Secondly, you need to be assured that the right demographic is seeing your ad...traffic that is ready and able to buy what you are selling. It's like the wings of an airplane. If you have one, but not the other, your campaign won't get off the ground.

By Veruschka Khan 12 Sep 2014 14:00

Making the MOST of education in the media industry
Making the MOST of education in the media industry

One of the pertinent issues in the media industry is the quality of media education. To address this Wag the Dog Publishers included two questions in its sixth annual MOST Awards survey.

11 Sep 2014 13:32

Right2Know Campaign releases its 2014 'Secret State of the Nation' report
Right2Know Campaign releases its 2014 'Secret State of the Nation' report

What is telling is that the compilation of the report itself has been hampered by secrecy... information that would help inform a public debate on various issues, remains secret.

10 Sep 2014 08:42