© Buzzfuss – 123RF.com
Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream.

By Tokiso Molefe 1 day ago

Jessica Alba, Michelle Obama win Webby Awards
Jessica Alba, Michelle Obama win Webby Awards

SAN FRANCISCO - Actress turned entrepreneur Jessica Alba and US First Lady Michelle Obama were among celebrities and technology titans honoured on Tuesday with Webby Awards for "excellence on the internet."

1 day ago

© Scyther5 – 123RF.com
Nielsen releases study on SA's fledgling VOD sector

Nielsen has released its latest study on South Africa's fledgling video-on-demand (VOD) sector, indicating that the projected growth of VOD programming services in South Africa has the potential to create opportunities for all players in the media ecosystem.

3 days ago

© Piotr Stryjewski – 123RF.com
What I know for sure about podcasts

Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them.

By Warren Harding 3 days ago

New look and feel for Zinto - Zinto Activation Group
New look and feel for Zinto

Established experiential brand activation agency, The Zinto Marketing Group, has been in operation for more than 15 years. The brand is embracing change and embarking on a rebrand by refreshing its identity on its company website and logo design.

Issued by Zinto Activation Group 22 Apr 2016

Episerver helps Allan Gray power personalised customer experiences - Bluegrass Digital
Episerver helps Allan Gray power personalised customer experiences

Allan Gray is one of the most respected investment firms in Africa, building long-term wealth for clients. The Allan Gray website is an important cornerstone of their high-end service offering, and there was a need for an innovative website design that would deliver the ultimate user experience for their customers, whilst best supporting Allan Gray's ambitions to meet the demanding requirements of IT infrastructure.

Issued by Bluegrass Digital 22 Apr 2016