Storytelling is now an essential part of internet marketing. Internet marketing campaigns no longer focus on pop-up ads and hard-sell content. Today, internet marketing is more about building relationships with an audience. One of the most effective ways of doing this is through stories, especially stories that the public can relate to on a personal level.
Monetary Library 2 days ago
Standard Bank SBG Securities repeats its top ranking for research, with RMB Morgan Stanley, Peregrine Securities and ABSA Capital maintaining their top positions for equities dealing, derivatives dealing and fixed interest securities dealing respectively...
3 days ago
Disinformation has been used as a tactic in both politics and marketing for as long as we have had unscrupulous politicians and overly opportunistic marketers. But the rise and pervasiveness of social media has made disinformation - in the form of propaganda or fake news - a force that is capable of influencing elections and harming the bottom line of some the strongest corporations.
Oresti Patricios 25 May 2017
Executive Director Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017. The NGO aims to raise awareness and develop the local market for Fairtrade products, with a special focus on local and African goods. We talked to Terblanche about her role and what Faitrade has planned for the year ahead.
Cari Coetzee 24 May 2017
Based on Viacom's extensive research on Generation X presented by Christian Kurz, senior vice president, global insights for Viacom International Media Networks at the VIMN Africa Thought Leadership Breakfast at The Venue Melrose Arch in Johannesburg on Wednesday, 17 May, one question remains...
Jessica Tennant 24 May 2017
While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...
Jessica Tennant 23 May 2017
24.com 22 May 2017