One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed. We are no longer in a B2B space, but are now B2P (business to person) organisations.
By Farren Roper 27 Nov 2015 14:00
According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa because of its well-publicised challenges.
26 Nov 2015 10:18