Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers.
By Sibongile Lehloo 26 May 2015 13:25
In many industries, technical expertise forms the basis of the company, leaving sales lagging. This is particularly true in the IT space, where techies speak in feeds and speeds and sales leads are rarely found.
22 May 2015 09:17
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