SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of The SpaceStation, says: "We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients."
The SpaceStation 2 days ago
Latest research conducted by Spanish based Scopen and the Independent Agency Search & Selection Company reveals how South African agencies are engaging sufficiently in cold calling exercise that are often critical for growing your business in the current economic environment.
Johanna McDowell 19 Oct 2016
The world has proved more digital than we could've imagined. We can basically conduct all our business anywhere, with mobile phones and Internet access. This is why its essential businesses begin examining how they're marketing themselves. We must consider what apps and programs businesses should be used today.
Guest Contributor 18 Oct 2016
Ever been in that uncomfortable situation at the end of the quarter when sales is banging on the door for more qualified prospects? The CMO is pushing to not let marketing's reputation die yet again on meeting its promises and the sales and marketing duo is on edge. In the past, the response to this type of situation is to spend on an expensive radio or TV ad, schedule a last minute press release or worse still.... Buy a list of leads.