The sales professional is the sale

[Peter Gilbert] What's the most influential factor in business-to-business sales? It isn't competitive pricing. It isn't your product's Six Sigma quality. It isn't your product's innovative features or your company's ability to deliver a total solution. 17 May 2012 08:25

The Consumer Protection Act: best you understand it.

[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23

Fifth Thought Leadership Digibate on marketing, media trends to be in Joburg

Following the recent publication of the 2012 Biz Trends Report, sponsored by Aegis Media, some of the key trend topics will be brought alive at the fifth Thought Leadership Digibate on Friday, 4 May 2012. Hosted by Aegis Media in conjunction with Bizcommunity.com, for the first time this monthly debate will be held in Johannesburg and broadcast live via mobile or pc audio-streaming, 9.15am-11am. 25 Apr 2012 10:00

OUTsurance

Receive a 10% discount when you insure your buildings and your car with OUTsurance

Insurance clients can expect a 10% discount on their buildings insurance premium if they insure both their car and their home at OUTsurance. 25 May 2012 11:01

How to contribute to Bizcommunity, from op-ed pieces to news

Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

#bankwars: 'Steve' vs Standard Bank, the sequel

[Tiffany Markman] Oy vey. What a can of worms. In part I, I raised the question of whether FNB's lofty promises, delivered via the chirpy 'Steve', were empty. I did so, as you know, publicly. And I learned two very important things. Here they are: 12 Mar 2012 10:14

Cell C's marketing man to remain in tech sector

Cell C marketing director Simon Camerer, the man behind the recent corporate rebranding at Cell C and the advertising campaigns that got rival Vodacom seeing red, is leaving the cellular operator at the end of the year after more than seven years in the position. 6 Dec 2011 09:29

Revealing facts about sales

[Peter Gilbert] When last did you see a feature on sales in Business Day or Financial Mail? Advertising and marketing yes, but sales, NO! Consequently, many managers and executives and managers are poorly informed about the discipline. 8 Feb 2007 09:25

Marketing's shifting trends in age of mobile revolution

[Issa Sikiti da Silva] From the birth of print media in the 1500s to the dawn of outdoor in the 1800s, cinema (1910s), radio (1920s), TV (1950s), Internet (1990s), and the rise of mobile in 2000, marketing has undergone a major overhaul as the dynamics of each media mentioned above dictated and influenced the strategies of the game. However, experts believe mobile - the seventh media - has proven to be the most pulsating of all, judging by the way it has rewritten the rules of selling. 28 Oct 2010 12:00

Panellists announced for Thought Leadership Digibate on trends

At the fifth Thought Leadership Digibate next Friday, 4 May 2012, hosted by Aegis Media and BizCommunity, some of the country's leading experts in the media and marketing sector will discuss and debate topics in five key areas that featured in Bizcommunity.com's recent 2012 Biz Trends Report. 26 Apr 2012 13:31

Eight guidelines for report writing

[Tiffany Markman] You'll agree that what I'm about to say is not rocket science. Here goes: a report is written to be read by someone else. Now, if this is the central goal, a lot of your focus should fall on that 'someone else', and on giving them what they need, in a format that'll work for them, so that they read what you've written and rapidly agree with it. 7 Oct 2011 11:18

Marcus Evans

Revolutionising business operations by incorporating intelligent research practices

The Best Research Practices Conference, which will be held from 7-8 June 2012 at Crowne Plaza Hotel & Resorts, The Rosebank Johannesburg, attracts interest and participation from market research experts and professionals, who view this event as an ideal networking platform that facilitates the exchange of ideas. 11 May 2012 07:48

Neuroeconomics to improve sales performance

Neuroeconomics, which combines neuroscience, psychology, economics and coaching to develop a unique approach to sales and sales team management, will form the core of a new Proactive Selling course to be launched in August this year, by the UCT Graduate School of Business (UCT GSB). 5 May 2010 10:37