A report released by 'We Are Social' earlier this year found that South Africa has 24.9 million active internet users. While one may shrug that off and say that's disappointing, considering it's less than half the current population, one can't deny the fact that the internet provides access to a huge target audience. This access to potential clients and customers is driving the increased demand for all businesses, including the smaller ones, to have a presence online and a channel to prospective customers 24/7.
Issued by Duo Marketing 8 Oct 2015 11:44
Smaller publishers usually struggle with the same issues. Issues they wouldn't have if they would team up with a sales house. In the last couple of years we have seen publishers shifting towards, but also away from sales houses. It is a strategic decision. We work together with both parties and by writing this article we hope to provide you with more insights on why joining a sales house might or might not be good idea.