To launch its new variants, Pink Pomegranate and Black Espresso, Ola Magnum hosted South Africa's first 'live' Twitter Auction.
29 Nov 2013 08:17
According to Maven Agency, the companies that show the greatest increase in footprint, market share and sales figures are those that have invested in a carefully conceived online marketing strategy.
Issued by Maven Agency 5 Nov 2013 09:33
South African TV operator TopTV is set to relaunch as StarSat, backed by China-based StarTimes, and has set itself a target of adding 700,000 customers a year, building on its existing base of 100,000 homes, according to local reports.
4 Nov 2013 09:18
You and your team, along with your client, conceptualise a campaign. It is, quite frankly, beautiful (if you do say so yourself, it captures the brand identity perfectly. Your broad goals are agreed upon: drive sales, up brand awareness, increase customer-brand interaction. The campaign rolls out, the take up is great, bubbly for you and your team.
By Natasha McClymont 31 Jul 2013 12:00
In our next case study we bring you a very current and active brand that has utilised content as a way to engage audiences further, bring new audiences in and generate leads resulting in sales.
By Athar Naser 25 Jul 2013 07:12
In today's current market, the above is a hugely important topic of discussion. It is extremely vital not to overprice or underprice yourself. If you end up asking for too much you could price yourself out of the market and ruin any opportunity that might be heading your way. On the other hand, if you ask for too little, you could end up frustrated in your position and spend the next few years playing catch-up in order to try get back on "track"...
Issued by RecruitGroup 17 Apr 2013 12:24
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium.
By Matona Sakupwanya 21 Jan 2013 11:40
You'll agree that what I'm about to say is not rocket science. Here goes: a report is written to be read by someone else. Now, if this is the central goal, a lot of your focus should fall on that 'someone else', and on giving them what they need, in a format that'll work for them, so that they read what you've written and rapidly agree with it.
By Tiffany Markman 7 Oct 2011 11:18
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010?
By Gillian Rightford 16 Mar 2010 11:23
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