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Manufacturers improve sales with lead generation

Companies in traditionally business-to-business industries are often under the misapprehension that marketing initiatives are not for them. This is particularly true for the manufacturing sector, which is more sales dominant and less marketing oriented.

By Louise Robinson 1 Aug 2014 09:17

Shifting to the next phase of CRM: Marketing automation

Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices.

By Lauren Heap 30 Jul 2014 14:30