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Five reasons your PPC campaign isn't getting you leads

For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as pay-per-click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels...

By nicolas baker 3 days ago

CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

Mommy's little cyborg: Meet Generation Alpha

Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

By Bronwyn Williams 11 May 2018

Disney Africa brings advertising sales in-house

The Walt Disney Company Africa has announced that advertising sales for the Disney Channels Multiplex (Disney Channel, Disney Junior and Disney XD) on DStv will be brought in-house to be handled directly by Disney Africa based in Johannesburg from 1 August 2018...

Issued by Disney Africa Media Sales and Partnerships 9 May 2018

Responsiveness, the only way to go for future-fit brands

It's hard for brands to rely on their legacy because modern-day consumers are more open to trying new things. They have access to more information and this has led them to being more empowered and taking on more risks like trying new products...

By James Maposa 26 Apr 2018

Hiring B2B Sales Superstars

Camsoft Solutions is hosting a half-day workshop on the Hiring of B2B Sales Superstars in Woodmead, Johannesburg on 3 May...

Issued by Maximizer Software 23 Apr 2018

Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

Gamified sales training: Level up performance

In this post I will show you what happens when you take the modern approach to sales training and combine it with some of the latest technology the world has to offer...

By Martin Lamberti, Issued by Rapid Sales Growth 16 Apr 2018

BMi Research in partnership with BlackCurve brings price management solution to South Africa

One of the greatest challenges facing today's online retailers is accurate pricing. In fact, it's such a business-critical activity that getting it right - provided the data and pricing are accurate - is more than likely to result in an increase in sales and ultimately profits...

Issued by BMi Research 10 Apr 2018

"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

Activating your brand within the African market

The recent rise of the flowing black middle class has led to a disconnect between brands and these consumers. Sibusiso Ndhlovu explores ways in which the gap between brands and the township segment can be closed...

By Sibusiso Ndhlovu 28 Mar 2018

Garmin South Africa announces new managing director

Jennifer van Niekerk has been announced as the new managing director of Garmin South Africa as of 26 January 2017...

Issued by Garmin 27 Mar 2018

Affordable sales and marketing workshops available locally

Local CRM provider Camsoft Solutions has commenced a series of sales and marketing workshops at their functions venue in Woodmead, Johannesburg...

Issued by Maximizer Software 27 Mar 2018

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