BizTrends 2018

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#BizTrends2018: South African businesses should be investigating AI (now)

As more of our devices become synced and begin to communicate with each other, connectivity will soon take on an entirely new meaning...

By Colin Thornton 8 Jan 2018

Prospect. Manage. Win. Simple sales automation.

The "not too distant future" we all loved in Terminator 2 is unfolding and becoming a reality in our lifetime. That's an equally exciting and terrifying thought!...

By Martin Lamberti, Issued by Rapid Sales Growth 5 Jan 2018

My generation failed to create loyalty

It is very obvious that my generation failed dramatically, worldwide. The next generation want change. Mostly simply change away from what my generation achieved...

By Erik Du Plessis 22 Nov 2017

Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

Make employee recognition part of your daily routine

How often do you recognise the achievements and talents of your employees? Employee recognition helps drive productivity and boost employee morale...

Issued by WOW Enterprise Performance Solutions 8 Nov 2017

Direct selling is now appealing to more South African men

Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities...

1 Nov 2017

Seven ways to embed your EFM programme to drive sales

Today's C-suite executives are familiar with customer feedback in ways that colleagues in previous eras could only dream of...

Issued by Ipsos 26 Oct 2017

Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

When was the sale lost?

Every now and then I find myself looking at a vehicle that carries no detail about the company the driver works for and what they do - such a wasted opportunity.

By Chris Brewer 23 Oct 2017

What are the biggest challenges seen in B2B selling?

When you want to sell to a business you are faced with many different challenges than what is seen as consumer selling happens. You have a sales cycle that is naturally going to be longer and the speed of a buying process is slower...

By Boris Dzhingarov, Issued by Monetary Library 18 Oct 2017

The modern marketing hangover

We consume leads like we do a good mead on a night out with our mates... Because it feels like the right thing to do, it's euphoric and nothing can go wrong! But it's just as easy to get carried away...

By Martin Lamberti, Issued by Rapid Sales Growth 17 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

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International

Daily Mail returns to Virgin Trains after outcry

LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week.

4 hours ago

ADC juries for four design categories announced

NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards.

22 hours ago

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups. While there are certainly other things to think about, choosing which colours you want to associate your brand with is a major decision that shouldn't be taken lightly.

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

UK's Guardian daily goes tabloid to cut costs

LONDON - Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs.

1 day ago

H&M 'racist' ad adds to company's woes

STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

1 day ago

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