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Direct sales industry displays growth despite depressed economy

The direct selling industry is one of the few sectors showing growth over the past 18 months...

20 Jul 2017

Honeybee expands into the UK

Honeybee is taking its sales automation and CRM application to the UK with the opening of its London office in August 2017...

Issued by Honeybee 19 Jul 2017

Hot leads: What you need to know about responsive lead generation

Businesses are slowly but surely switching their big data outlook from one of fear to one of appreciation of its usefulness. Gareth Mountain, Olico executive, explains how you can use responsive lead generation to effectively turn your marketing into a profit centre...

By Leigh Andrews 5 Jun 2017

Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

Nobody should be out of work if they can learn to sell

A positive attitude and ability to sell means that a person will never be out of work. Here's how anyone can sell and communicate successfully and keep their enthusiasm intact...

By Kobus Tosen 4 May 2017

The future of marketer/creative agency compensation practices

With the advent of marketing procurement specialists in recent years, it is perhaps surprising that change in agency compensation practice has been so slow.

By John Little 27 Apr 2017

Neuroscience research shows correlation between workspace design and sales results

Research shows a link between healthy workplace culture and working spaces, and the impacts these have on the heads, hearts and hands of staff that take your brand to market.

3 Apr 2017

The hard-learned lessons of personalised marketing

With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality...

By John Beaumont and Melanie Bockemuehl 31 Mar 2017

Sappi Biotech partners with CellMark to increase global sales reach of Sappi's Hansa lignin products

Sappi Limited's Biotech division has entered into an agreement with CellMark appointing CellMark as the non-exclusive sales agent for Sappi Biotech's Hansa lignin products...

Issued by Sappi 28 Mar 2017

A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

Top tips for face-to-face selling

It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...

By Jared Koning 20 Feb 2017

What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution...”

By Chris Brewer 6 Feb 2017

Case studies show passion fuels success in direct selling

It is passion that drives the country's best salespeople says Ernest Du Toit, chairman of the Direct Selling Association (DSA), who has seen thousands of entrepreneurs go from poverty to success...

23 Jan 2017

Report indicates SMEs gain success from CRM

Maximizer has published a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions...

20 Jan 2017

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Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

21 Jul 2017

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

21 Jul 2017

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

21 Jul 2017

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 20 Jul 2017

Boomerang pet survey highlights role of pets within families

Boomerang Africa, channel and home of popular animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, has released the results of a new study looking at the role pets and animals play in family life.

20 Jul 2017

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