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Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

Make employee recognition part of your daily routine

How often do you recognise the achievements and talents of your employees? Employee recognition helps drive productivity and boost employee morale...

Issued by WOW Enterprise Performance Solutions 8 Nov 2017

Direct selling is now appealing to more South African men

Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities...

1 Nov 2017

Seven ways to embed your EFM programme to drive sales

Today's C-suite executives are familiar with customer feedback in ways that colleagues in previous eras could only dream of...

Issued by Ipsos 26 Oct 2017

Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

When was the sale lost?

Every now and then I find myself looking at a vehicle that carries no detail about the company the driver works for and what they do - such a wasted opportunity.

By Chris Brewer 23 Oct 2017

What are the biggest challenges seen in B2B selling?

When you want to sell to a business you are faced with many different challenges than what is seen as consumer selling happens. You have a sales cycle that is naturally going to be longer and the speed of a buying process is slower...

By Boris Dzhingarov, Issued by Monetary Library 18 Oct 2017

The modern marketing hangover

We consume leads like we do a good mead on a night out with our mates... Because it feels like the right thing to do, it's euphoric and nothing can go wrong! But it's just as easy to get carried away...

By Martin Lamberti, Issued by Rapid Sales Growth 17 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Redi's book on Khwezi racks up super sales

Former talk show host Redi Tlhabi's book, Khwezi: The Remarkable Story of Fezekile Ntsukela Kuzwayo, an account of the life of President Jacob Zuma's rape accuser, has been an instant hit...

By Nomahlubi Jordaan and Ernest Mabuza 29 Sep 2017

Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck...

By Glenn van Eck 29 Sep 2017

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

Retail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy...

Issued by GfK South Africa 28 Sep 2017

Report indicates impact of programmatic media buying on brand reputation

The CMO Council and Dow Jones have released a milestone report on the state of digital brand advertising, based on consumer response and marketer reactions to issues with automated ad placement...

28 Sep 2017

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Winners announced for 2017 Epica Awards

In the 2017 Epica Awards there were Grand Prix winners from Canada, the United States, Poland, Germany and France. The jury decided to award two film Grands Prix this year, one for a film supporting a nonprofit organisation and one for a commercial for an online retailer.

23 hours ago

SA's SJ Myeza presented with Young Guns 15 Creative Choice Award!

In addition to celebrating the full class of 32 winners at the ceremony that was held on Thursday, 16 November 2017, in New York, The One Club for Creativity revealed two additional special awards recognising the best of the best of young creatives age 30 and under.

1 day ago

Three steps to creating a successful affiliate program

In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams. Especially early on in the life of your company, money can be extremely tight if you are not creative and constantly looking for ways to make money, aside from your traditional business. Whether you call it an alternative revenue stream, a side hustle or any other appropriate description, the most successful entrepreneurs find additional ways to create income for themselves and their business.

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

Flow Communications receives international business award

Tara and Tiffany Turkington, CEO and managing director at Flow Communications will receive the 2017 IWEC Award during the organisation's 10th annual conference, held in Redmond, Washington. The conference, titled 'Connecting Women Businesses Globally: Accelerating Growth Through Innovation and Technology' is sponsored by Microsoft, who is also hosting the event at their global headquarters in Washington State on 12-14 November 2017. This year's conference has a strong focus on technology, cybersecurity and innovation, issues that are pivotal to IWEC's sophisticated global network of women-owned businesses, whose combined revenue exceeds $25bn per year.

2 days ago

JWT creates "Be Famous Famous" campaign for One Show 2018 call for entries

The One Club for Creativity has opened the call for entries for the 2018 One Show awards, and kicked off yesterday, Wednesday, 15 November 2017, with the humorous "Be Famous Famous" campaign developed by J. Walter Thompson New York.

2 days ago

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