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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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Episode 100: Our 100th episode with Helen Zille, TEDx Cape Town

Date: 7 Aug 2014
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Increased sales through omni-channel shopping
Increased sales through omni-channel shopping

Online marketplace, Kaymu.com.ng, defines omni-channel shopping as the simultaneous use of two channels for shopping purposes and describes the necessary coherence between the different channels to...

13 Aug 2014 12:55

[Biz Takeouts Lineup] 101: Groupon SA's new CEO and Digital Edge Live
[Biz Takeouts Lineup] 101: Groupon SA's new CEO and Digital Edge Live

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am as we chat to Groupon SA's new CEO, Emilian Popa as well as Head of Native VML Cape Town, Ben Wagner...

13 Aug 2014 10:54

Louise Robinson
Manufacturers improve sales with lead generation

Companies in traditionally business-to-business industries are often under the misapprehension that marketing initiatives are not for them...

By Louise Robinson 1 Aug 2014 09:17

Lauren Heap
Shifting to the next phase of CRM: Marketing automation

One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

By Lauren Heap 30 Jul 2014 14:30

Louise Marsland
Encouraging consumers to increase basket size

How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

By Louise Marsland 25 Jul 2014 06:38

Gert Swart
How speech analytics is changing the contact centre

Contact centres, like most contemporary companies, have to deal with ever increasing quantities of data, with the number call recordings, analytics and other metrics being added daily...

By Gert Swart 24 Jul 2014 14:00

A salesman that never sleeps: the persuasive power of video
A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

The power of the influencer within a retail environment - KnowHow2
The power of the influencer within a retail environment

Brand champions, advocates, promoters, ambassadors, custodians and influencers - everyone is talking about them, and all brands want more of them in order to drive business growth. In this digital...

Issued by KnowHow2 18 Jul 2014 09:16

Louise Robinson
Accurate databases boost insurance sales

There is no doubt that knowledge is power, and any compilation of information is valuable. Databases are extremely hot commodities...

By Louise Robinson 17 Jul 2014 15:05

Chemory Gunko
Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Poor spelling cuts sales by 50%
Poor spelling cuts sales by 50%

Poor spelling decreases sales, impacts credibility and is getting worse. According to Charles Duncombe, an online entrepreneur and director for the Just Say Please group, sales drop by half when there is a spelling mistake.

14 Jul 2014 13:48

Which do we need? More sales education or sales training?
Which do we need? More sales education or sales training?

Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...

By Peter Gilbert 13 Jul 2014 12:39

IPG Mediabrands launches new programmatic buying desk in SA - McCann Worldgroup
IPG Mediabrands launches new programmatic buying desk in SA

IPG Mediabrands, the media innovation arm of Interpublic Group, including The Media Shop, UM and Initiative Media in South Africa, has announced the launch of Cadreon, its programmatic buying capability...

Issued by McCann Worldgroup 11 Jul 2014 11:08

How to sell out your book in two months flat
How to sell out your book in two months flat

As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)

By Douglas Kruger 11 Jul 2014 07:05

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