One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...
By Lauren Heap 30 Jul 2014 14:30
How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...
By Louise Marsland 25 Jul 2014 06:38
Contact centres, like most contemporary companies, have to deal with ever increasing quantities of data, with the number call recordings, analytics and other metrics being added daily...
By Gert Swart 24 Jul 2014 14:00
In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?
By Adrian Burger 23 Jul 2014 13:00
Brand champions, advocates, promoters, ambassadors, custodians and influencers - everyone is talking about them, and all brands want more of them in order to drive business growth. In this digital...
Issued by KnowHow2 18 Jul 2014 09:16
There is no doubt that knowledge is power, and any compilation of information is valuable. Databases are extremely hot commodities...
By Louise Robinson 17 Jul 2014 15:05
If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...
By Chemory Gunko 16 Jul 2014 12:21
Poor spelling decreases sales, impacts credibility and is getting worse. According to Charles Duncombe, an online entrepreneur and director for the Just Say Please group, sales drop by half when there is a spelling mistake.
14 Jul 2014 13:48
Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...
By Peter Gilbert 13 Jul 2014 12:39
IPG Mediabrands, the media innovation arm of Interpublic Group, including The Media Shop, UM and Initiative Media in South Africa, has announced the launch of Cadreon, its programmatic buying capability...
Issued by McCann Worldgroup 11 Jul 2014 11:08
As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)
By Douglas Kruger 11 Jul 2014 07:05
South African organisations have a significant opportunity to improve their customer service performance, by more closely aligning their back-office people and processes with those in the front-office...
By Lyndsey Moorhouse 8 Jul 2014 15:11
Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...
By Veruschka Khan 2 Jul 2014 07:06
A couple of weeks have passed since the Customer Experience World London 2014 conference. I've taken the time to reflect on lessons learned and the take away nuggets of knowledge that I picked up over the course of the two days at Senate House.
By Andrew Cook 26 Jun 2014 14:42
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