No, its not a CEO, COO or CMO...
By John Sanei 23 Nov 2015 14:00
According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa...
26 Nov 2015 10:18
Data is vital to organisations as it helps them understand their target audience better and adapt business strategies accordingly. Without recent, clean and accurate data...
17 Nov 2015 12:30
The old way of selling is well and truly dead, in fact the stereotypical sales (wo)men we all knew back in the 80's and 90's send shivers up and down all our spines...
By John Sanei 16 Nov 2015 10:00
Given the plethora of public holidays, particularly in South Africa, there are effectively only 9 months in which to do the work of 12...
13 Nov 2015 07:41
Social media is a conversation. For a business, it's a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs...
By Tamsyn Kiddle 30 Oct 2015 11:02
Telling and selling are not the same - It sounds obvious but marketers and salespeople confuse the two like it's nobody's business. Quite fitting because if that's the case, it will most likely be - nobody's business.
Businesses need qualified leads and the best way to do this is thorough lead generation or the process of establishing interest in products or services among a specific target market...
15 Oct 2015 10:53
South Africa has 24.9 million active internet users. While that may be disappointing, considering it's less than half the current population, one can't deny that the internet provides access to a huge target audience...
Issued by Duo Marketing 8 Oct 2015 11:44
Smaller publishers usually struggle with the same issues. Issues they wouldn't have if they would team up with a sales house. In the last couple of years we have seen publishers shifting towards, but also away from sales houses...
SPARK Media, ensuring a continuous flow of quality digital personnel for the media industry, while 'future-proofing' the company, has announced a new expansion within the company: the SPARK Media Digital Sales Academy...
Issued by SPARK media 1 Oct 2015 11:53
Discover the 30 greatest B2B lead generation tips, tricks and ideas - your complimentary guide by Incite!...
Issued by Knowledge Resources 15 Sep 2015 12:47
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