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Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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Episode 96: IAB South Africa – what is coming next?

Date: 4 Jul 2014
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A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

The power of the influencer within a retail environment

Brand champions, advocates, promoters, ambassadors, custodians and influencers - everyone is talking about them, and all brands want more of them in order to drive business growth. In this digital...

Issued by KnowHow2 18 Jul 2014 09:16

Accurate databases boost insurance sales

There is no doubt that knowledge is power, and any compilation of information is valuable. Databases are extremely hot commodities...

By Louise Robinson 17 Jul 2014 15:05

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Poor spelling cuts sales by 50%

Poor spelling decreases sales, impacts credibility and is getting worse. According to Charles Duncombe, an online entrepreneur and director for the Just Say Please group, sales drop by half when there is a spelling mistake.

14 Jul 2014 13:48

Which do we need? More sales education or sales training?

Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...

By Peter Gilbert 13 Jul 2014 12:39

IPG Mediabrands launches new programmatic buying desk in SA

IPG Mediabrands, the media innovation arm of Interpublic Group, including The Media Shop, UM and Initiative Media in South Africa, has announced the launch of Cadreon, its programmatic buying capability...

Issued by McCann Worldgroup 11 Jul 2014 11:08

How to sell out your book in two months flat

As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)

By Douglas Kruger 11 Jul 2014 07:05

How systems training can super-charge your customer service processes

South African organisations have a significant opportunity to improve their customer service performance, by more closely aligning their back-office people and processes with those in the front-office...

By Lyndsey Moorhouse 8 Jul 2014 15:11

Making smarter online advertising decisions

Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...

By Veruschka Khan 2 Jul 2014 07:06

Take away tips from Customer Experience World London 2014

A couple of weeks have passed since the Customer Experience World London 2014 conference. I've taken the time to reflect on lessons learned and the take away nuggets of knowledge that I picked up over the course of the two days at Senate House.

By Andrew Cook 26 Jun 2014 14:42

Stop with the sales pitch!

Four steps to move your business from chasing sales to attracting customers who want to buy.

By Donna Rachelson, Issued by Branding and Marketing YOU 24 Jun 2014 12:13 and eNCA partner with Habari Media

Habari Media has announced the addition of and to its growing portfolio of leading web properties and mobile advertising platforms.

Issued by Habari Media 23 Jun 2014 09:41

Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014 14:53

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