Neuromarketing - key insights to unlocking your customer's brain for instant sales
Neuromarketing - key insights to unlocking your customer's brain for instant sales

What really drives your consumers to buy and how do they decide? Find out how Neuromarketing can help you uncover the hidden triggers and convert more prospects to customers...

Issued by Knowledge Resources 17 Aug 2016

Boris Dzhingarov
Four tips for increasing sales forecasting accuracy

If there's one thing marketing and sales teams need to consistently thrive, it's accurate sales forecasts. Unfortunately, most businesses do a fairly poor job of developing accurate forecasts. How are you doing?...

By Boris Dzhingarov, Issued by Monetary Library 2 Aug 2016

Justplay.co.za's prizes create prized lead generation platform
Justplay.co.za's prizes create prized lead generation platform

Generating quality leads is not an easy task, and few can make it look as easy as Justplay.co.za. The online competitions site is unlike other advertising platforms, where cluttered advertisements bombard potential customers...

Issued by Justplay 27 Jul 2016

Boris Dzhingarov
Key marketing metrics for SaaS business

The core concept of SaaS marketing is to measure what matters, and this will enable a manager to focus on improving sales performance, by understanding where the cost-effectiveness lies...

By Boris Dzhingarov, Issued by Monetary Library 12 Jul 2016