Kevin Lourens
Data-driven marketing and sales

Marketing and sales are the genesis of organisational growth and success and while noble and necessary, as disciplines, they are not without their detractors.

By Kevin Lourens, Issued by NATIVE VML 24 Nov 2015 07:40

Concise guide: Move from tell to sell - Powerhouse Advertising
Concise guide: Move from tell to sell

Telling and selling are NOT the same - It sounds obvious but marketers and salespeople confuse the two like it's nobody's business. Quite fitting because if that's the case, it will most likely be - nobody's business.

By Gary Wright, Issued by Powerhouse Advertising 20 Oct 2015 10:01