Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage...
By James White 20 Nov 2014 14:07
Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers...
By Andrew Cook 28 Oct 2014 15:00
Managing customer relationships is something that many businesses struggle with and can be a hindrance to long-term success...
By James White 9 Oct 2014 07:37
One of the upshots of implementing an inbound marketing strategy is that it results in a better corporate sales strategy. Marketers who implement inbound marketing...
By Daryn Smith 30 Sep 2014 10:53
One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...
By Lauren Heap 30 Jul 2014 14:30
How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...
By Louise Marsland 25 Jul 2014 06:38
Contact centres, like most contemporary companies, have to deal with ever increasing quantities of data, with the number call recordings, analytics and other metrics being added daily...
By Gert Swart 24 Jul 2014 14:00
In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?
By Adrian Burger 23 Jul 2014 13:00
Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...
By Peter Gilbert 13 Jul 2014 12:39
South African organisations have a significant opportunity to improve their customer service performance, by more closely aligning their back-office people and processes with those in the front-office...
By Lyndsey Moorhouse 8 Jul 2014 15:11
A couple of weeks have passed since the Customer Experience World London 2014 conference. I've taken the time to reflect on lessons learned and the take away nuggets of knowledge that I picked up over the course of the two days at Senate House.
By Andrew Cook 26 Jun 2014 14:42
RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
By Henry Buell 20 Jun 2014 14:53
Appointed recently as Head of Marketing for Gumtree South Africa, Claire Cobbledick shares about the transition from her previous role as MD at the Jupiter Drawing Room Cape Town to her current position at what is described as South Africa's largest online classifieds site.
By Ilse van den Berg 28 Apr 2014 10:31
As South African businesses create more personalised services, many do not realise that frontline staff, especially those addressing customer enquiries directly are some of the best ways to maintain great CRM.
By Jack Peterson 24 Mar 2014 09:51
Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth?
By Hilton Rose 14 Mar 2014 14:45
When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.
By Travis Bussiahn 11 Mar 2014 10:10
The consequences of the shutdown were felt as far afield from the U.S. as here in South Africa, as was demonstrated by several of the reseller channels.
By Simon Campbell-Young 5 Mar 2014 14:30