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How speech analytics is changing the contact centre

Contact centres, like most contemporary companies, have to deal with ever increasing quantities of data, with the number call recordings, analytics and other metrics being added daily...

By Gert Swart 24 Jul 2014 14:00

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Which do we need? More sales education or sales training?

Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...

By Peter Gilbert 13 Jul 2014 12:39

How to sell out your book in two months flat

As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)

By Douglas Kruger 11 Jul 2014 07:05

How systems training can super-charge your customer service processes

South African organisations have a significant opportunity to improve their customer service performance, by more closely aligning their back-office people and processes with those in the front-office...

By Lyndsey Moorhouse 8 Jul 2014 15:11

Making smarter online advertising decisions

Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...

By Veruschka Khan 2 Jul 2014 07:06

Take away tips from Customer Experience World London 2014

A couple of weeks have passed since the Customer Experience World London 2014 conference. I've taken the time to reflect on lessons learned and the take away nuggets of knowledge that I picked up over the course of the two days at Senate House.

By Andrew Cook 26 Jun 2014 14:42

Stop with the sales pitch!

Four steps to move your business from chasing sales to attracting customers who want to buy.

By Donna Rachelson, Issued by Branding and Marketing YOU 24 Jun 2014 12:13

Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014 14:53

Can social selling be used to increase B2B sales?

It's no wonder that more and more B2B brands are warming to the idea of social selling; when done correctly, it can be a powerful tool for increasing B2B sales.

By Graeme Wilson 9 Jun 2014 11:14

The hidden sales opportunities in YouTube videos

YouTube has become one of the first places consumers go to for 'How to' advice on the Internet, attracting more than 1 billion unique visitors per month.

By Ian Henderson 4 Jun 2014 14:28

The future of retail: Sales rooms not showrooms

If retailers want to continue to attract consumers to their bricks-and-mortar outlets, they're going to have to start thinking of their outlets as sales rooms, rather than showrooms.

By David Ross 29 Apr 2014 14:25

Claire Cobbledick on new role, marketing agenda at Gumtree SA

Appointed recently as Head of Marketing for Gumtree South Africa, Claire Cobbledick shares about the transition from her previous role as MD at the Jupiter Drawing Room Cape Town to her current position at what is described as South Africa's largest online classifieds site.

By Ilse van den Berg 28 Apr 2014 10:31

Knack or technique: Honing your sales skills

Selling can be a wonderful and rewarding profession if it's conducted ethically, professionally and with integrity and many successful businesses today rely one hundred percent on having a proficient sales team.

By Grant Newton 16 Apr 2014 13:40

Easy tips and tricks to supercharge your CRM efforts

As South African businesses create more personalised services, many do not realise that frontline staff, especially those addressing customer enquiries directly are some of the best ways to maintain great CRM.

By Jack Peterson 24 Mar 2014 09:51

Why nurtured business leads buy more

There's one main reason why purchases made by nurtured business leads are typically so much larger than those made by leads that haven't been nurtured: nurtured leads buy more because they know more.

By Graeme Wilson 19 Mar 2014 07:45

Goodwill hunting - Building the value of your brand

Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth?

By Hilton Rose 14 Mar 2014 14:45

A clickthrough isn't conversion until it's converted

When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.

By Travis Bussiahn 11 Mar 2014 10:10

U.S. shutdown proves how global the supply chain has become

The consequences of the shutdown were felt as far afield from the U.S. as here in South Africa, as was demonstrated by several of the reseller channels.

By Simon Campbell-Young 5 Mar 2014 14:30

The right message at the right time

Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.

By Danette Breitenbach 20 Feb 2014 11:39

What your website marketing approach says about you

There are a myriad of ways to approach your website marketing. Most marketers use a combination of tactics in order to optimise their online presence, but have a preference for one or two channels in particular.

By Gareth Slaven 14 Feb 2014 06:37

Five ways CX CRMs revolutionise your sales machine

Any business looking to scale needs business processes. Good business processes take your company to the next level by automating functions that previously required management in the form of human capital.

By Aneesh Reddy 28 Jan 2014 14:35

Are you a square peg in a round hole?

My first training assignment for 2014 was to train a new marketing manager in sales skills and strategy. The directors he was working for were less than happy with his sales performance and they were especially worried about his communication skills and Emotional Intelligence when it came to dealing with their valued customers.

By John French 24 Jan 2014 10:18

Your database: A goldmine of repeat customers

Many businesses think that the only way they can grow their business and increase their revenue is by recruiting new customers.

By Jerome Hendricks 23 Jan 2014 14:09

Five kinds of customers and how to read their minds

Here's a question for all small business owners: Wouldn't it be nice to be a psychic, just for one day? To have the opportunity to peer inside the mind of employees, prospects and clients so you could exactly how to grow your customer base?

By Aneesh Reddy 21 Jan 2014 14:29

SMS marketing - An open letter to the marketer

Dear marketer, about that SMS you sent me...

By Keanan Reis 25 Oct 2013 07:00

Have a little courage in sales

Recently, I had a delightful conversation with one of my clients, she pointed out that the lack of courage is often the reason why people don't buy.

By Monika D'Agostino 17 Oct 2013 15:00

Digital reality: The gap between online and real-world activation

Integration. It's the holy grail of modern advertising and earns the most prestigious awards. To win a Titanium at Cannes or an Integrated Campaign Loerie is regarded as the pinnacle of advertising success.

By Amanda Sevasti 17 Oct 2013 07:21

How internet marketing can be used to sell your automobile

It is important to use the best marketing plans and strategies to be able to sell your vehicle for top profit.

By Rachel Smith 4 Oct 2013 11:29

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