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Knack or technique: Honing your sales skills

Selling can be a wonderful and rewarding profession if it's conducted ethically, professionally and with integrity and many successful businesses today rely one hundred percent on having a proficient sales team.

By Grant Newton 16 Apr 2014 13:40

Easy tips and tricks to supercharge your CRM efforts

As South African businesses create more personalised services, many do not realise that frontline staff, especially those addressing customer enquiries directly are some of the best ways to maintain great CRM.

By Jack Peterson 24 Mar 2014 09:51

Why nurtured business leads buy more

There's one main reason why purchases made by nurtured business leads are typically so much larger than those made by leads that haven't been nurtured: nurtured leads buy more because they know more.

By Graeme Wilson 19 Mar 2014 07:45

Goodwill hunting - Building the value of your brand

Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth?

By Hilton Rose 14 Mar 2014 14:45

A clickthrough isn't conversion until it's converted

When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.

By Travis Bussiahn 11 Mar 2014 10:10

U.S. shutdown proves how global the supply chain has become

The consequences of the shutdown were felt as far afield from the U.S. as here in South Africa, as was demonstrated by several of the reseller channels.

By Simon Campbell-Young 5 Mar 2014 14:30

The right message at the right time

Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.

By Danette Breitenbach 20 Feb 2014 11:39

What your website marketing approach says about you

There are a myriad of ways to approach your website marketing. Most marketers use a combination of tactics in order to optimise their online presence, but have a preference for one or two channels in particular.

By Gareth Slaven 14 Feb 2014 06:37

Five ways CX CRMs revolutionise your sales machine

Any business looking to scale needs business processes. Good business processes take your company to the next level by automating functions that previously required management in the form of human capital.

By Aneesh Reddy 28 Jan 2014 14:35

Are you a square peg in a round hole?

My first training assignment for 2014 was to train a new marketing manager in sales skills and strategy. The directors he was working for were less than happy with his sales performance and they were especially worried about his communication skills and Emotional Intelligence when it came to dealing with their valued customers.

By John French 24 Jan 2014 10:18

Your database: A goldmine of repeat customers

Many businesses think that the only way they can grow their business and increase their revenue is by recruiting new customers.

By Jerome Hendricks 23 Jan 2014 14:09

Five kinds of customers and how to read their minds

Here's a question for all small business owners: Wouldn't it be nice to be a psychic, just for one day? To have the opportunity to peer inside the mind of employees, prospects and clients so you could exactly how to grow your customer base?

By Aneesh Reddy 21 Jan 2014 14:29

SMS marketing - An open letter to the marketer

Dear marketer, about that SMS you sent me...

By Keanan Reis 25 Oct 2013 07:00

Have a little courage in sales

Recently, I had a delightful conversation with one of my clients, she pointed out that the lack of courage is often the reason why people don't buy.

By Monika D'Agostino 17 Oct 2013 15:00

Digital reality: The gap between online and real-world activation

Integration. It's the holy grail of modern advertising and earns the most prestigious awards. To win a Titanium at Cannes or an Integrated Campaign Loerie is regarded as the pinnacle of advertising success.

By Amanda Sevasti 17 Oct 2013 07:21

How internet marketing can be used to sell your automobile

It is important to use the best marketing plans and strategies to be able to sell your vehicle for top profit.

By Rachel Smith 4 Oct 2013 11:29

The Social Inbox

With social media continuously growing and companies spending exorbitant budgets on increasing their social following, there's a need to convert fans and followers into subscribers. There's no point in having 300,000 Facebook fans if you're not engaging with them on a regular basis through email, one of the highest ROI channels.

By Warren Cornelius 2 Oct 2013 06:03

Closing the customer service loop

Never has it been more important to hold on to your customers than it is in the current economic climate.

By Juliet Newton 12 Sep 2013 07:36

Why media is the backbone for marketing your wholesale business?

In today's world of cut throat marketing and technology, the primary goal is creating newer ways of projecting your business to the clients, reaching as many people and advertising as far as you can around the globe.

By Ramiz Islam 1 Sep 2013 11:40

How effective are voice mails?

Many sales people struggle with the decision as to whether they should leave a voice mail message or not.

By Monika D'Agostino 21 Aug 2013 07:05

Living content tells your brand's story in compelling ways

Many great brands have used rich, relevant content to reach out to and build relationships with their customers for years, but content marketing is now more powerful than ever before.

By Diane Charton 16 Aug 2013 08:12

Is what I e-see what I e-get?

Many of you will have been gorging yourselves on e-commerce services for a while, downloading all the music, movies, TV series and news services that you desire. A few of you might even have paid for some of them. It's brilliant, isn't it?

By Tim Wyatt-Gunning 15 Aug 2013 12:01

Why content matters, and how it can drive business success

Great content is no longer simply important to brand success; it's absolutely essential.

By Tom Manners 13 Aug 2013 08:00

Inform clients about products, services & create sustainability

One size does not fit all when you are dealing with individuals. Therefore, it is crucial for a business to educate their clients on their products and services without letting them "learn how to" on their own.

By Nthabeleng Meso 7 Aug 2013 11:58

Five factors to consider in measuring ROI

Rule number one when it comes to planning a campaign, has to be defining very specific targets and how these targets will be measured. Driving sales and improving brand awareness are pretty much always the goal, but what exactly does success look like?

By Natasha McClymont 31 Jul 2013 12:00

Content marketing practices - Airbnb case study

In our next case study we bring you a very current and active brand that has utilised content as a way to engage audiences further, bring new audiences in and generate leads resulting in sales.

By Athar Naser 25 Jul 2013 07:12

Learn to cold call the clever way

Does cold calling leave you cold? Most people end up freezing when they are faced with the terrifying prospect of trying to sell something to a stranger on the other side of the phone.

By John French 23 Jul 2013 16:08

Five steps to keep control of the sale

Buying or leasing a car is an emotional decision. At least for me it is, and listening to most of my friends it feels like it's similar for them too.

By Monika D'Agostino 19 Jul 2013 07:03

How to use social media to help generate sales

Sales, at its essence, is all about connecting with people and building relationships. The rise of social media brings a new dynamic to the sales environment of any organisation, and those wanting to be part of a new generation of industry leaders should invest in Social CRM.

By Keith Fenner 15 Jul 2013 14:00

Using social media to sharpen marketing activities

Events, incentives and online advertising are the three most popular forms of co-marketing activities employed by partners today. However, the contemporary marketing mix is expanding.

By Anton Vukic 4 Jul 2013 08:35