Dear marketer, about that SMS you sent me...
By Keanan Reis 25 Oct 2013 07:00
Recently, I had a delightful conversation with one of my clients, she pointed out that the lack of courage is often the reason why people don't buy.
By Monika D'Agostino 17 Oct 2013 15:00
Integration. It's the holy grail of modern advertising and earns the most prestigious awards. To win a Titanium at Cannes or an Integrated Campaign Loerie is regarded as the pinnacle of advertising success.
By Amanda Sevasti Fairweather 17 Oct 2013 07:21
It is important to use the best marketing plans and strategies to be able to sell your vehicle for top profit.
By Rachel Smith 4 Oct 2013 11:29
With social media continuously growing and companies spending exorbitant budgets on increasing their social following, there's a need to convert fans and followers into subscribers. There's no point in having 300,000 Facebook fans if you're not engaging with them on a regular basis through email, one of the highest ROI channels.
By Warren Cornelius 2 Oct 2013 06:03
Never has it been more important to hold on to your customers than it is in the current economic climate.
By Juliet Newton 12 Sep 2013 07:36
In today's world of cut throat marketing and technology, the primary goal is creating newer ways of projecting your business to the clients, reaching as many people and advertising as far as you can around the globe.
By Ramiz Islam 1 Sep 2013 11:40
Many sales people struggle with the decision as to whether they should leave a voice mail message or not.
By Monika D'Agostino 21 Aug 2013 07:05
Many great brands have used rich, relevant content to reach out to and build relationships with their customers for years, but content marketing is now more powerful than ever before.
By Diane Charton 16 Aug 2013 08:12
Many of you will have been gorging yourselves on e-commerce services for a while, downloading all the music, movies, TV series and news services that you desire. A few of you might even have paid for some of them. It's brilliant, isn't it?
By Tim Wyatt-Gunning 15 Aug 2013 12:01
Great content is no longer simply important to brand success; it's absolutely essential.
By Tom Manners 13 Aug 2013 08:00
One size does not fit all when you are dealing with individuals. Therefore, it is crucial for a business to educate their clients on their products and services without letting them "learn how to" on their own.
By Nthabeleng Meso 7 Aug 2013 11:58
Rule number one when it comes to planning a campaign, has to be defining very specific targets and how these targets will be measured. Driving sales and improving brand awareness are pretty much always the goal, but what exactly does success look like?
By Natasha McClymont 31 Jul 2013 12:00
In our next case study we bring you a very current and active brand that has utilised content as a way to engage audiences further, bring new audiences in and generate leads resulting in sales.
By Athar Naser 25 Jul 2013 07:12
Does cold calling leave you cold? Most people end up freezing when they are faced with the terrifying prospect of trying to sell something to a stranger on the other side of the phone.
By John French 23 Jul 2013 16:08
Buying or leasing a car is an emotional decision. At least for me it is, and listening to most of my friends it feels like it's similar for them too.
By Monika D'Agostino 19 Jul 2013 07:03
Sales, at its essence, is all about connecting with people and building relationships. The rise of social media brings a new dynamic to the sales environment of any organisation, and those wanting to be part of a new generation of industry leaders should invest in Social CRM.
By Keith Fenner 15 Jul 2013 14:00
Events, incentives and online advertising are the three most popular forms of co-marketing activities employed by partners today. However, the contemporary marketing mix is expanding.
By Anton Vukic 4 Jul 2013 08:35
Most organisations want to prospect Fortune 1000 companies. While tempting, it can be a bit like boiling the ocean. After all, there are 1000 companies on the list and the big question is always how to prioritize.
By Monika D'Agostino 15 Jun 2013 08:21
More and more sales people are using social media to help them prospect and develop new business. Why? Because using social media channels can boost sales people's performance.
By Monika D'Agostino 5 Jun 2013 05:23
Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?
By Amanda Cromhout 15 May 2013 08:05
From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.
By Monika D'Agostino 7 May 2013 06:59
Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.
By Monika D'Agostino 4 May 2013 07:00
Last week, on the train back from a business meeting in New York City, I started reading Sheryl Sandberg's book "Lean In".
By Monika D'Agostino 30 Apr 2013 07:02
The New Age has finally released some sales figures, though they are of dubious credibility.
By Anton Harber 22 Apr 2013 07:57
From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
By Douglas Kruger 13 Apr 2013 06:31
NORWALK, US: 'Keep Calm and Carry On' was a propaganda poster produced by the British government in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the aftermath of widely predicted mass air attacks on major cities.
By Monika D'Agostino 10 Apr 2013 09:01
You will have difficultly finding an organisation that gives you a non-biased story; they are not going to tell you the negative points about their product or service, only the positive points.
By Daryn Smith 8 Mar 2013 05:47
Being an entrepreneur is scary, there's no doubt about it. There's more responsibility than you ever imagined possible, you're going to be doing all the grunt work PLUS everything else that needs to be done..
By Chemory Gunko 6 Mar 2013 08:14
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
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