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5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

#Newsmaker: "Send me, I'm a committed woman, it shall be done" - Desiree Oliphant-Hilmer
#Newsmaker: "Send me, I'm a committed woman, it shall be done" - Desiree Oliphant-Hilmer

Desiree Oliphant-Hilmer, newly appointed sales and advertising manager for The Herald and Weekend Post brings a wealth of experience through prior positions at SABC Radio and Kagiso Media...

By Jessica Tennant 28 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

How e-mail marketing increases sales
How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

Black Friday: Sow now, reap later
Black Friday: Sow now, reap later

There's no doubt that Black Friday (and the subsequent Cyber Monday) has firmly embedded itself as part of the local sales cycle. With the annual shopping frenzy only due in November, it does not mean that marketers should not be preparing already...

By Grant Fleming 15 Jun 2018

Chasing the dream of the single view of the customer
Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

Businesses are bleeding customers and the problem is glaringly obvious
Businesses are bleeding customers and the problem is glaringly obvious

Why do so many businesses, after they've ticked all the boxes and got it all right, start bleeding customers?...

By Adrian Zanetti 29 May 2018

Five reasons your PPC campaign isn't getting you leads
Five reasons your PPC campaign isn't getting you leads

For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as pay-per-click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels...

By Nicolas Baker 23 May 2018

Responsiveness, the only way to go for future-fit brands
Responsiveness, the only way to go for future-fit brands

It's hard for brands to rely on their legacy because modern-day consumers are more open to trying new things. They have access to more information and this has led them to being more empowered and taking on more risks like trying new products...

By James Maposa 26 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

Activating your brand within the African market
Activating your brand within the African market

The recent rise of the flowing black middle class has led to a disconnect between brands and these consumers. Sibusiso Ndhlovu explores ways in which the gap between brands and the township segment can be closed...

By Sibusiso Ndhlovu 28 Mar 2018

#BizTrends2018: South African businesses should be investigating AI (now)
#BizTrends2018: South African businesses should be investigating AI (now)

As more of our devices become synced and begin to communicate with each other, connectivity will soon take on an entirely new meaning...

By Colin Thornton 8 Jan 2018

Image credit: Kaboompics // Karolina via .
Using Facebook to generate leads/sales

Bogosi Motshegwa writes about how you can use Facebook to generate leads or sales...

By Bogosi Motshegwa 19 Dec 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

When was the sale lost?
When was the sale lost?

Every now and then I find myself looking at a vehicle that carries no detail about the company the driver works for and what they do - such a wasted opportunity.

By Chris Brewer 23 Oct 2017

Boris Dzhingarov
What are the biggest challenges seen in B2B selling?

When you want to sell to a business you are faced with many different challenges than what is seen as consumer selling happens. You have a sales cycle that is naturally going to be longer and the speed of a buying process is slower...

By Boris Dzhingarov, Issued by Monetary Library 18 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck...

By Glenn van Eck 29 Sep 2017

#InnovationMonth: Hit the 'sweet spot' and you'll get your investors
#InnovationMonth: Hit the 'sweet spot' and you'll get your investors

The SA Innovation Summit was an explosion of, well, ideas and innovation. One talk that particularly intrigued me was one by Tmara (Target Market Adoption Risk Assessment)...

By Ilse van den Berg 14 Sep 2017

Boris Dzhingarov
Tips to sell products in controversial markets

Creating services or products in industries that are highly regulated or controversial is obviously difficult. However, with proper planning it can be done in a proper way...

By Boris Dzhingarov, Issued by Monetary Library 23 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

Yarruta ©
Nobody should be out of work if they can learn to sell

A positive attitude and ability to sell means that a person will never be out of work. Here's how anyone can sell and communicate successfully and keep their enthusiasm intact...

By Kobus Tosen 4 May 2017

The future of marketer/creative agency compensation practices
The future of marketer/creative agency compensation practices

With the advent of marketing procurement specialists in recent years, it is perhaps surprising that change in agency compensation practice has been so slow.

By John Little 27 Apr 2017

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

Gajus © –
What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution...”

By Chris Brewer 6 Feb 2017

Nine ways to scale your sales team
Nine ways to scale your sales team

Thinking about hiring some new salespeople for your growing company? When your business begins to expand, there comes a time when you need to increase your sales team. There are a lot of factors to consider...

By James White 21 Dec 2016

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