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#InnovationMonth: Hit the 'sweet spot' and you'll get your investors
#InnovationMonth: Hit the 'sweet spot' and you'll get your investors

The SA Innovation Summit was an explosion of, well, ideas and innovation. One talk that particularly intrigued me was one by Tmara (Target Market Adoption Risk Assessment)...

By Ilse van den Berg 14 Sep 2017

Boris Dzhingarov
Tips to sell products in controversial markets

Creating services or products in industries that are highly regulated or controversial is obviously difficult. However, with proper planning it can be done in a proper way...

By Boris Dzhingarov, Issued by Monetary Library 23 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

Yarruta ©
Nobody should be out of work if they can learn to sell

A positive attitude and ability to sell means that a person will never be out of work. Here's how anyone can sell and communicate successfully and keep their enthusiasm intact...

By Kobus Tosen 4 May 2017

The future of marketer/creative agency compensation practices
The future of marketer/creative agency compensation practices

With the advent of marketing procurement specialists in recent years, it is perhaps surprising that change in agency compensation practice has been so slow.

By John Little 27 Apr 2017

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

Gajus © –
What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution...”

By Chris Brewer 6 Feb 2017

Nine ways to scale your sales team
Nine ways to scale your sales team

Thinking about hiring some new salespeople for your growing company? When your business begins to expand, there comes a time when you need to increase your sales team. There are a lot of factors to consider...

By James White 21 Dec 2016

'Yule' struggle without solid Christmas sales
'Yule' struggle without solid Christmas sales

Mid-year seems a little early for Christmas planning, but retailers hoping to put the ho-ho-ho back into yuletide sales are well advised to start early...

By Aki Kalliatakis 25 Nov 2016

123RF
Warm up to cold calling and yield better results for your agency

In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment...

By Johanna McDowell 19 Oct 2016

[Newsmaker] Susie White from Times Media
[Newsmaker] Susie White from Times Media

Susie White has recently been appointed as the new national sales manager for retail & agencies at Times Media. White was previously the general manager of Business Media...

By Beverley Klein 12 Sep 2016

Marketing automation adoption key to South African marketers
Marketing automation adoption key to South African marketers

If they haven't already, marketers should be embracing marketing automation software to streamline, automate, and measure marketing tasks and workflows, enabling them to increase operational efficiency...

By Bianca Quinn-Diavastos 6 Sep 2016

Sales vs Engineering - building effective teams
Sales vs Engineering - building effective teams

Whether in the workplace, professional sports, or your local community, team building requires a keen understanding of people, their strengths and what gets them excited to work with others...

By Johan Hanekom 2 Sep 2016

#WomensMonth: Live in the moment
#WomensMonth: Live in the moment

Bianca Quinn-Diavastos is the sales and marketing director at 25AM, an independent online media agency. Quinn Diavastos gained experience in marketing and digital strategy before moving to 25AM...

By Beverley Klein 15 Aug 2016

#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion
#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion

Sarah Holtshousen was recently appointed as the sales account manager at MaxAxion. With digital marketing experience mainly in the mobile sphere, her focus will now be on programmatic media...

By Beverley Klein 15 Aug 2016

Boris Dzhingarov
Four tips for increasing sales forecasting accuracy

If there's one thing marketing and sales teams need to consistently thrive, it's accurate sales forecasts. Unfortunately, most businesses do a fairly poor job of developing accurate forecasts. How are you doing?...

By Boris Dzhingarov, Issued by Monetary Library 2 Aug 2016

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...

By Beverley Klein 25 Jul 2016

Boris Dzhingarov
Key marketing metrics for SaaS business

The core concept of SaaS marketing is to measure what matters, and this will enable a manager to focus on improving sales performance, by understanding where the cost-effectiveness lies...

By Boris Dzhingarov, Issued by Monetary Library 12 Jul 2016

Roles of sales critical in customer-centric environment
Roles of sales critical in customer-centric environment

The role of sales is underestimated, as it has had to evolve dramatically, because of the connected world we live in, and adapt to the new customer that this has bred...

By Quinton Pienaar 22 Jun 2016

Sales force automation software solves sales peoples' woes
Sales force automation software solves sales peoples' woes

In the rapidly rising digital economy, sales people need technology to work harder for them, to make knowing and understanding the customer easier, as well as streamlining the sales process as much as possible...

By Quinton Pienaar 30 May 2016

Four online sales marketing tips for beginners
Four online sales marketing tips for beginners

When you run an online e-commerce business, the first thing you need to have is free flowing traffic to your site...

By Hicks Crawford 9 May 2016

How to enhance online sales using web analytics
How to enhance online sales using web analytics

Nowadays, many businesses that have a website check their metrics using different web analytics tools. However, in most cases, business owners don't know how to interpret and use the web analytics results to improve their businesses...

By Charles Mburugu 12 Apr 2016

10 essential tools to increase sales productivity for SMBs
10 essential tools to increase sales productivity for SMBs

In order for a business to survive today's competitive environment they have got to make sales. Sales do not just come to businesses; businesses have to look for them...

By Peter Davidson 16 Feb 2016

Gareth Mountain
Four points to consider before setting up a direct marketing capability

The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities...

By Gareth Mountain 12 Feb 2016

The game of sales and marketing
The game of sales and marketing

While watching the CAF Confederations cup between Orlando Pirates and Tunisia, I couldn't help but notice a couple of 'sales and marketing relationship strategies' from the players...

By Cecilia Mohlala 2 Dec 2015

How to go from a service provider to a trusted advisor
How to go from a service provider to a trusted advisor

One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed...

By Farren Roper 27 Nov 2015

The power of social media for business to business marketing
The power of social media for business to business marketing

Social media is a conversation. For a business, it's a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs...

By Tamsyn Kiddle 30 Oct 2015

Don't let the touch screen replace the personal touch
Don't let the touch screen replace the personal touch

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...

By Scott Cundill 28 Aug 2015

Five tips for managing your sales territory
Five tips for managing your sales territory

Sales territories can be a touchy topic at the office, especially if you're looking to divide them or break them up in any way. Some people hate the idea of having to only work within a specific territory, but it's actually quite helpful for a variety of reasons...

By James White 10 Aug 2015

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