The Saarf All Media and Products Survey (AMPS) has been conducted in South Africa since 1975. Over the past 40 years, the survey has continuously evolved and expanded, keeping pace with the rapid change and development in local media and consumer landscapes. It remains the backbone of local market research due to its all-inclusive nature, but this primary strength can be daunting - especially for time-stressed marketers who are faced with an overload of market research and the resulting analysis paralysis.
Issued by Habari Media 24 Apr 2014 13:33
The innovation hub at TNS South Africa is constantly working on finding new avenues for collecting and analysing data in ways that add real value to the company's clients. The creation of a dedicated team, headed up by Director of Innovation, Ansie Lombaard, means that players on this team can move faster to develop new ideas, while managing risk more effectively in order to future-proof the business.
Issued by TNS South Africa 23 Apr 2014 11:41
In the second part of a two-article series exploring the digital customer journey, 25AM's Johan Walters offers some tips and techniques for optimising the purchasing funnel.
By Johan Walters 18 Apr 2014 07:39
Receive free email newsletter
Tell a friend about us