Research most read

Your industry
Mobile engagement grows with text increasing in importance
Mobile engagement grows with text increasing in importance

According to the recent research conducted by Oxygen8 and Mobilesquared, the role of mobile within our daily lives is changing. Messaging is now the most popular service on mobile, according to 90% of mobile users that participated in the research, followed by browsing and email.

22 May 2015 14:08

Cricketers dominate Twitter in SA
Cricketers dominate Twitter in SA

After Barack Obama's record breaking Twitter following I decided to check who rules the Twitter roost in South Africa. To my surprise, the top 30 largest (by number of followers) Twitter accounts in South Africa are dominated by cricketers.

By Jacques van den Bergh 22 May 2015 11:04

SMEs go green according to latest survey
SMEs go green according to latest survey

Early findings of the SME Survey 2015 indicate the greening of the SME sector is surging ahead. The complete survey results are due out mid-year, and it is expected that these will confirm that there is a growing maturity in the SME sector in its approach to green issues.

20 May 2015 13:15

Columinate takes two awards at annual SAMRA conference - Columinate
Columinate takes two awards at annual SAMRA conference

Columinate walked away with two awards at the recent Southern African Marketing Research (SAMRA) conference for Best First Time Speaker and a Silver for Best Overall Paper.

Issued by Columinate 20 May 2015 11:50

First standardised industry approach to measuring digital out-of-home
First standardised industry approach to measuring digital out-of-home

FEPE is partnering with an international consortium of APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to deliver standardised audience measurement for digital out-of-home (OOH).

20 May 2015 08:48

Are 'Likes' dominating your life?
Are 'Likes' dominating your life?

A study, facilitated by VitalSmarts, shows that an increasing amount of people are losing connection with their lives in order to earn 'Likes' and social media praise.

19 May 2015 10:01

SA grocery shoppers ripe for the picking across an array of digital channels - Nielsen
SA grocery shoppers ripe for the picking across an array of digital channels

South Africa's burgeoning connected commerce era means that consumers are no longer shopping entirely online or offline but rather taking a blended approach, using whatever channel best suits their needs.

Issued by Nielsen 18 May 2015 11:35