New Protea Hotels campaign showcases the fun in travel planning
New Protea Hotels campaign showcases the fun in travel planning

Protea Hotels by Marriott is launching a series of videos which showcases travel and the excitement that goes with planning it - viewers may even pick up a new travel tip, or two.

22 hours ago

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

1 day ago

Ipsos South Africa announces new Country Manager
Ipsos South Africa announces new Country Manager

Ipsos in South Africa is pleased to announce the appointment of its new Country Manager - Nick Coates, following the departure of previous County Manager, Ryan Gould.

Issued by Ipsos 20 Jul 2016

How to show the value of customer experience
How to show the value of customer experience

Before you commit to changes to your customer experience, you first need to know - within a narrow margin of error - just how much financial benefit there is to gain. Implementing a customer-focused strategy is a great way to improve customer experience and resulting revenue, but you first need to realise the degree of value attached to different customer experiences in different segments of your market.

Issued by Interact RDT 20 Jul 2016

Neuroscience, brand equity and Coca-Cola
Neuroscience, brand equity and Coca-Cola

In 1975, Pepsi started a campaign showing ordinary consumers who said they are Coca-Cola users taking a blind taste test of Pepsi and Coca-Cola.

By Erik Du Plessis 19 Jul 2016