Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X presented by Christian Kurz, senior vice president, global insights for Viacom International Media Networks at the VIMN Africa Thought Leadership Breakfast at The Venue Melrose Arch in Johannesburg on Wednesday, 17 May, one question remains...

By Jessica Tennant 20 hours ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 1 day ago

The moment... you can have your beer and drink it too
The moment... you can have your beer and drink it too

“Tools down... it's time for a beer.” (Or two.)

By Chris Knibbs, Issued by Kantar TNS 1 day ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly 100 million people in sub-Saharan Africa - the urban middle class. The research was unpacked and presented during an African Lions workshop in Cape Town on Friday, 21 May 2017. The study comprised desk, qualitative and quantitative research in 10 major African cities, namely: Abidjan (Ivory Coast), Accra (Ghana), Addis (Ethiopia), Douala (Cameroon), Dar es Salaam (Tanzania), Kano and Lagos (Nigeria); Nairobi (Kenya); Luanda (Angola) and Lusaka (Zambia). It included interviews with around 7‚500 people and found that this group holds a combined spending power of about $400m per day.

By Juanita Pienaar 1 day ago

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

Africa's middle class is more than 100 million strong (excluding South Africa), with a combined monthly spending power of R1.3 trillion. How do you market to this extremely aspirational segment?

By Louise Marsland 2 days ago

Sub-Saharan middle class: R1.3tn per month and growing
Sub-Saharan middle class: R1.3tn per month and growing

Groundbreaking study on the world's fastest-growing middle class

Issued by Ipsos 2 days ago

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

The VIMN Africa Thought Leadership Breakfast on Wednesday, 17 May featured a keynote address by Christian Kurz, senior vice president, global insights for Viacom International Media Networks. Unpacking the media company's latest global study, he uncovered some game-changing new trends amongst kids, youth and adults disrupting how you market to them.

By Jessica Tennant 19 May 2017

Viorel Sima © –
Samra2017: Telling FMCG stories without getting stuck on the product shot

Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers.

By Leigh Andrews 19 May 2017

Mark Atkins © –
Samra2017: Throwing bones and singing praise songs

The more futuristic and future-proof-themed day of research paper presentations started with a short play on stage presented by Kantar TNS filled with ululation, titled ‘Throwing bones and singing praise songs, drawing inspiration from African culture to develop locally relevant projective techniques'.

By Leigh Andrews 18 May 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

If 2016 proved to be the year of change due to the volatile nature of Africa's variable markets, then 2017 will be the year for a reshuffling of opportunities and focus. This insight stems from the latest Nielsen Africa Prospects Indicator (APi) report which delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics. The latest results reveal seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position. Nigeria's overall deterioration in prospects has seen it experience a significant drop.

Issued by Nielsen 18 May 2017

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Samra2017: Fact-phobia vs credible data

In the second punch presentation of the day, Kate Niemöller of IQ Business spoke eloquently on the topic of fact-phobia vs credible data: The war between truth and propaganda in one of the most interesting sessions of the first day of Samra's 2017 conference.

By Leigh Andrews 18 May 2017

Wong Wai Kit © –
Samra2017: The reality of researchers being locked out of boardrooms

The research industry was 'the ma'n over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction.

By Leigh Andrews 18 May 2017

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Samra2017: Ensuring market research doesn't go the way of the dinosaur

Elna Pretorius, co-founder of Columinate, was behind the first 'punch presentation' of the annual Samra conference. Touching on the topics of memes and how to make marketing research sexy again, she got the audience thinking about how others perceive what we do for a living.

By Leigh Andrews 18 May 2017