Recognising that the consumer's path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research - so marketers can assess which touchpoints are most influential in generating sales.
Ipsos 10 hours ago
The relentless waves of digital disruption in the market research industry don't exclude some organisations because of their size, history or legacy - all boats move when the tides shift.
nudge 1 day ago
Why is Braai Day increasingly edging out Heritage Day in SA media, and what's behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence firm, Ornico, analysed ads associated with Heritage Day to discover who's lighting Braai Day's commercial fire.
Ornico 1 day ago
Back in the day, our forms of entertainment was riding bikes in the street or listening to Squad Cars on Springbok Radio on a Friday night. Television only made an appearance when I was 10 years old and children were seen, and not heard. Yeh, yeh, it sounds like middle-aged grumblings, but like many other Generation Xers, the tech savvy and outspokenness of Millennials still comes as a bit of a shock.
Nicci Botha 1 day ago
Spark Media's latest Roots research gives marketers, advertisers and media agencies understanding of consumers' cellphone and internet penetration. The research indicates that the era of connectivity is growing.
21 Oct 2016
According to the South African Customer Satisfaction Index (SAcsi) for Mobile Data Service Providers, South African customer loyalty has dropped to a three-year low, with results revealing one of the lowest SAcsi industry averages to date.
20 Oct 2016
Ever been in that uncomfortable situation at the end of the quarter when sales is banging on the door for more qualified prospects? The CMO is pushing to not let marketing's reputation die yet again on meeting its promises and the sales and marketing duo is on edge. In the past, the response to this type of situation is to spend on an expensive radio or TV ad, schedule a last minute press release or worse still.... Buy a list of leads.