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All set for ITWeb Brainstorm SA CIO survey

ITWeb will begin inaugural research among top local IT executives on 1 August.

Issued by ITWeb 1 Aug 2014 10:11

Are the social media rants actually your companies fault?

Just a quick glance at Hellopeter will tell you that no matter how prominent and reputable a company may be, they still make mistakes.

Issued by Interact RDT 31 Jul 2014 11:11

Mobile app helps brands 'see' inside their markets

Mobile research technology, ovatoyou, has launched a new app that, when loaded onto an iOS, Android or Blackberry handset, invites consumers to share their thinking, or images of their surroundings, in situ, from the palm of their hand.

31 Jul 2014 09:14

Ask Afrika's ICON brand winner: What it takes to stay on top

The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

By Danette Breitenbach 30 Jul 2014 08:15

TV strikes back: rise of digital devices drives new viewing habits

  • Three-quarters of internet users globally still watch TV daily
  • Almost half of TV viewers are 'screen-stacking' in the evening
  • A quarter now watch online video daily on a digital device

    Issued by TNS South Africa 29 Jul 2014 11:00

  • Importance of conducting thorough, ongoing competitor analysis - new whitepaper

    The London School of Marketing has released a new, free, downloadable whitepaper on the importance of conducting thorough and ongoing competitor analysis, entitled, 'Understanding Competitor Analysis in the Technology Age'.

    29 Jul 2014 08:53

    Rising middle class offers marketing opportunities

    The middle-class or middle market in South Africa of LSM 4-7 offers the perceptive marketer a wealth of opportunity, as this class begins to grow in disposable income.

    29 Jul 2014 08:34

    Kantar invests in ZappiStore to accelerate growth in self-serve research solutions

    Kantar is pleased to announce an investment in ZappiStore, the global pioneer in automated market research.

    Issued by TNS South Africa 28 Jul 2014 12:35

    #MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report

    Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data.

    Issued by Mobile Marketing Association 25 Jul 2014 14:56

    Sunday Times Top Brands conference, survey in August

    The results of the 16th annual Sunday Times Top Brands survey will be released at a breakfast hosted by Marc Lottering.

    25 Jul 2014 08:09

    Encouraging consumers to increase basket size

    How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

    By Louise Marsland 25 Jul 2014 06:38