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Why it's time African researchers stopped working in silos

Seven years ago Bassirou Bonfoh, the director of the Centre Suisse de Recherches Scientifique in Cote d'Ivoire, joined forces with 10 other African institutions. Their plan was to collaborate on research into infections that pass between animals and humans. Many of these infections, such as Ebola, Zika and HIV, are sadly, world famous.

By Thomas Kariuki 2 days ago

Digital retail marketing spend to reach over $360 billion by 2020
Digital retail marketing spend to reach over $360 billion by 2020

A new study from Juniper Research, 'Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2016-2020', found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.

2 days ago

Local research into marketing communications industry gathers momentum
Local research into marketing communications industry gathers momentum

Earlier this year, the Independent Agency Search & Selection Company (IAS) partnered with Spanish based, Scopen to form Scopen Africa, which is currently providing in-depth and comprehensive research amongst South African marketers regarding the local marketing communications industry.

2 days ago

Actionable insights into omni-channel journey execution
Actionable insights into omni-channel journey execution

IX Real-Time, powered by Kitewheel, provider of the leading Customer Journey Hub for agencies and their brand clients, has released the "State of the Consumer Journey 2016 Report. The study of over one billion real-time, cross-sector brand and customer interactions captured by the orchestration platform reveals that brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before.

Issued by Effective Intelligence 3 days ago

First AMEC Awards shortlist for Africa
First AMEC Awards shortlist for Africa

Ornico's campaign analysis of the inaugural The CEO SleepOut™ in 2015 has been shortlisted in two categories for the prestigious AMEC Awards, the world's premium awards recognising excellence in communications measurement and evaluation. It is the first time that an entry from Africa has been shortlisted.

Issued by Ornico 3 days ago