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2014 Female Nation Survey results revealed
2014 Female Nation Survey results revealed

Women24.com recently released the findings of their annual Female Nation Survey, which called on women across the country to participate.

20 Oct 2014 14:15

How TNS is harnessing the true value of social media insights - TNS South Africa
How TNS is harnessing the true value of social media insights

Social media has grown exponentially and has become an increasingly important aspect in understanding consumer engagement. In order to help its clients make decisions in an increasingly complex and connected environment, TNS has launched its social media offering to make sense of the vast data in this space.

Issued by TNS South Africa 17 Oct 2014 11:59

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft or skill and tapped into our 'maker economy', do resonate with consumers, especially Gen Y and the Millennials.

By Louise Marsland 17 Oct 2014 08:12

Latest SAARF research: AMPS June 2014
Latest SAARF research: AMPS June 2014

On behalf of the media, marketing and advertising industries, the South African Audience Research Foundation (SAARF) produces the bi-annual All Media and Products Survey (AMPS), providing data on media consumption, demographics, and products, brands and services.

16 Oct 2014 14:37

Presentation on men and women's media habits
Presentation on men and women's media habits

The Consumer Connection System (CCS), a Dentsu Aegis Network research tool, tells users how many people consume a specific media channel, what role that channel plays in their daily lives, how they use it, how it influences their perceptions and what messages they are receptive to at specific times of their day.

15 Oct 2014 09:53

[FutureTech] Insight into technology's role in your life - now and in the future
[FutureTech] Insight into technology's role in your life - now and in the future

When a conference programme mentions 'zombie zoology' and 'the nature of dark energy', you know it's going to be a goodie. 'Altered Realities', presented by Popular Mechanics, didn't disappoint...

By Leigh Andrews 15 Oct 2014 08:00

Online copy of the Cannes report 2014 now available
Online copy of the Cannes report 2014 now available

Lions Festivals announces the launch of the official 2014 Cannes Report online through the Cannes Lions Archive. Offering rankings, analysis and insight, it is the essential industry tool for anyone looking to stay ahead of the game.

14 Oct 2014 08:59