You either love Miracle Whip or you hate it. You either love Marmite or you hate it. In a campaign for Miracle Whip, the advertising showed some people praising its taste, where others were less complimentary - with one guy threatening to break up with his girlfriend if she liked the product. The similarity with a Marmite campaign I saw many years ago has an uncanny resemblance...
By Sid Peimer 10 Dec 2013 07:40
Following the announcement this week of Ettiene van den Berg's appointment as the new interim CEO for SAARF, the SAARF Board says it can state that the industry body is now firmly on the road to transformation.
6 Dec 2013 11:42
The automotive sector is already one of the world's biggest spenders on digital marketing and advertising, with motor manufacturers and dealers worldwide constantly increasing the portion of their budgets they allocate to digital channels. In South Africa, we are lagging behind in terms of international trends, but are catching up steadily.
By Michael Walker 6 Dec 2013 07:00
Social media and the proliferation of smart devices are sweeping in a new era in HR management, offering businesses an opportunity to engage with the market. However both opportunities also bring with them some concerns.
By James McKerrell 5 Dec 2013 14:36
A Psychology Professor needed a creative approach to capture the attention of some visibly bored people who had been forced to attend her class by their boss. It was clear from the minute she entered that none of them were interested, with some reading newspapers and magazines hardly acknowledging her presence. So, she cleared her throat and said in a strong voice, "Let me tell you a story." They all looked up, attentive, wanting to hear the story.
By Laura Chiweshe 5 Dec 2013 11:31
RAMS Dec 2013 covers fieldwork done from the beginning of July to mid-October 2013.
5 Dec 2013 08:50
A new research report indicates that the 3D printing market is expected to grow at a compound annual growth rate of 23% from 2013 to 2020 and reach $8.41 billion in 2020.
5 Dec 2013 08:19
The latest Mxit Brand Index has been released, revealing the top South African brands on Mxit on 30 November 2013.
4 Dec 2013 14:30
Mobile social network, Mxit, has joined the Digital Media and Marketing Association (DMMA). The move will enable the DMMA to gain access to audience data for mobile users.
4 Dec 2013 08:45
The results of the Future Proofing Survey (FPS) project have been released. This was undertaken by the task team of Jos Kuper and Lauren Shapiro of Kuper Research, Peter McKenzie and Clive Corder, who were commissioned by industry through SAARF (South African Audience Research Foundation) to look into the best way forward for South African media audience measurement.
4 Dec 2013 08:16
Ettiene van den Berg has been appointed as the new interim CEO to manage the overhaul of South African Audience Research Foundation (SAARF).
3 Dec 2013 09:11
Only one in every ten (10%) drivers in Gauteng "strongly agree" with the statement "I have bought an e-toll tag already or intend to buy one".
Issued by Ipsos 2 Dec 2013 10:41
"Big data" has become the latest panacea for creating customer loyalty. "Big data" usually goes with other mysterious terms like "analysing telephony metadata," "separating the signal from the noise," and "We know the precise ARPU* for our clients."
By Aki Kalliatakis 2 Dec 2013 10:13
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