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South Africa added to the 2014 Amway Global Entrepreneurship Report
South Africa added to the 2014 Amway Global Entrepreneurship Report

The 2014 Amway Global Entrepreneurship Report (AGER), conducted in partnership with the Chair of Strategy and Organization of the School of Management, TUM in Munich, Germany, included South Africa for the first time as part of its 38 surveyed countries.

20 Nov 2014 10:19

Taxi research sheds light on SA consumers and brands - Interact RDT
Taxi research sheds light on SA consumers and brands

With taxi commuters making up 69% of the South African workforce (source), they are a driving factor in our economy, not to mention a large representation of the SA consumer market.

Issued by Interact RDT 19 Nov 2014 15:57

Are we settling for mediocre customer service? - Ipsos
Are we settling for mediocre customer service?

The voice of the consumer has come to the fore in the last week with the dramatic events surrounding the banner that was erected by a disgruntled Cell C customer. The banner proclaimed Cell C to be "The most useless service provider in SA - Cell C Sandton City" and has brought the issue of customer experience under scrutiny.

Issued by Ipsos 19 Nov 2014 15:12

Local advertising influences 50% of car buyers
Local advertising influences 50% of car buyers

According to new research, half of the readers of Media24 local titles are influenced by newspaper advertising in their purchase decision when buying a new car. Almost 20% of readers who don't own a car, intend to buy one in future.

19 Nov 2014 11:01

GfK delivers Radio Audience Measurement data in Malaysia - GfK South Africa
GfK delivers Radio Audience Measurement data in Malaysia

GfK is expanding its radio audience measurement (RAM) services to countries in the Asia Pacific region.

Issued by GfK South Africa 18 Nov 2014 14:14

Another free app for Ebola information
Another free app for Ebola information

A new free Ebola app, part of a wider International SOS communications initiative aimed at supporting the global fight against Ebola, has been released for iOS and Android devices. It is maintained 24/7 and reviewed by experienced medical and security professionals.

17 Nov 2014 14:50