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Increased internet access set to boost consumer spend
Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five years in the South African entertainment and media industry.

19 Sep 2014 06:16

Firefly Millward Brown launches in Jeddah, Saudi Arabia - Millward Brown
Firefly Millward Brown launches in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia.

Issued by Millward Brown 18 Sep 2014 12:44

Schoolboy builds website into most viewed YouTube channel in SA
Schoolboy builds website into most viewed YouTube channel in SA

Nadav Ossendryver has been named South Africa's Social Media Star of 2014. He founded the Kruger Sightings website when he was just 15 and was presented with the award for building his wildlife sightings service into the most viewed YouTube channel based in South Africa.

18 Sep 2014 10:09

Nicole Capper
PR and the online measurement debate

At the end of every month, we prepare ourselves for the question "what is our online publicity Rand Return On Investment?."

By Nicole Capper 18 Sep 2014 08:12

Although price matters, brand reputation is important for low-cost vehicle purchases - Ipsos
Although price matters, brand reputation is important for low-cost vehicle purchases

One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect.

Issued by Ipsos 17 Sep 2014 10:42

Visual platforms, owned by competing giants of social media, grow fastest in SA
Visual platforms, owned by competing giants of social media, grow fastest in SA

South Africa's fastest rising social networks are visual platforms owned by competing giants of social media. Fuseware and World Wide Worx released these and other findings of the SA Social Media Landscape 2015 study, at a conference in Johannesburg yesterday, 16 September 2014.

17 Sep 2014 08:57

Christopher Smith
The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. This is a lot of content for the consumer to take in. The study showed that video and rich content such as graphics and images kept the user's attention on the website.

By Christopher Smith 16 Sep 2014 14:50

The remedy for research headaches - Interact RDT
The remedy for research headaches

As a research manager operating in today's business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every research providers worst nightmare.

Issued by Interact RDT 16 Sep 2014 09:53

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and countries. The project to find this joke was called the LaughLab, and encompassed 40,000 jokes and 1.5 million ratings. [1]

By Sid Peimer 15 Sep 2014 14:00

Women dominate in Profile Awards for science and technology journalism
Women dominate in Profile Awards for science and technology journalism

Women dominated the top five positions in the 14th Profile Awards for science and technology journalism, announced at Wits University on Thursday 11 September 2014.

15 Sep 2014 11:26

Investing for impact has rapidly expanded into the mainstream - UCT Graduate School of Business
Investing for impact has rapidly expanded into the mainstream

The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investing for impact is on the rise in both South Africa and Nigeria. The financial industry is already abuzz with talk about the trend, and the Barometer is here to clarify what the talk really means.

Issued by UCT Graduate School of Business 15 Sep 2014 11:00