The next instalment of research survey Roots is due to launch in the first quarter of 2016. The survey delves into media consumption, purchasing and lifestyle habits of urban consumers at community level.
30 Nov 2015 09:14
This week, our 'Biz Online Insights' section explores how the South African online population first heard about a variety of local and global sport news items.
27 Nov 2015 06:00
The latest Nielsen Consumer Confidence Index (Q3) shows a varied view for sub-Saharan Africa as despite it having increased by five points in Ghana (99) in the third quarter, it decreased five points in Nigeria (127), the first decline since inception of the CCI in quarter 3 of 2014. Confidence also declined five points in South Africa to 82. In contrast, Kenyan consumers are feeling markedly more optimistic in comparison to the previous quarter as reflected by the five point increase in Kenya's CCI to 117, compared to 112 in Q2 2015.
Issued by Nielsen 24 Nov 2015 09:11
The Ask Afrika Youth Brands Awards, released on 22 November 2015, indicate that the youth market still favours Nokia as the number one brand, with Shoprite second, Mr Price third and Edgars fourth in this year's survey.
24 Nov 2015 08:58