Feedback

Research most read

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
SAARF-RAMS March 2014 - July 2014
SAARF-RAMS March 2014 - July 2014

This is the third SAARF RAMS release for 2014. See the special notes under "Universe" regarding new population figures.

20 Aug 2014 13:18

CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released.

20 Aug 2014 06:20

Automatically better results - How automation improves market research - TNS South Africa
Automatically better results - How automation improves market research

"We're building systems that make it possible for computers to do what people would normally have done. And that stretches across our entire value creation process," says Jan Hofmeyr, Chief Research Officer: Behaviour Change at TNS. He's referring to automation - an area in which he believes TNS is leading the way within the market research industry.

Issued by TNS South Africa 19 Aug 2014 11:05

The NOW Project 2014 update - a future proofing segmentation tool - Consumer Insight Agency
The NOW Project 2014 update - a future proofing segmentation tool

The 2014 update is ready to roll.

Issued by Consumer Insight Agency 18 Aug 2014 13:31

Next RAMS release this week
Next RAMS release this week

The South African Audience Research Foundation (SAARF) will present its RAMS 2014 Release 3 on Wednesday, 20 August 2014 at the Bryanston Country Club at 9.30am. The free presentation will last approximately an hour and highlight the most important aspects of the latest RAMS release wave of large urban fieldwork, conducted from mid-March to early July 2014.

18 Aug 2014 10:26

ABCs Q2: Print under pressure
ABCs Q2: Print under pressure

Labour issues and a sluggish growth in the economy continue to put pressure on print publications, according to the Audit Bureau of Circulations of South Africa Q2 2014 report.

18 Aug 2014 08:45

Matthew Arnold
Pulling insights from under the hood of Facebook

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly. To empower your advertising decisions Facebook has a dashboard with detailed targeting, audience and bidding options. While this is great for the person managing your Facebook ad campaign, it can be used for so much more.

By Matthew Arnold 17 Aug 2014 13:19

'Feel the Reel' comes to life at Cannes, research unpacked
'Feel the Reel' comes to life at Cannes, research unpacked

At the Cannes Lions Festival of Creativity on 19 June 2014, Saatchi & Saatchi gave the audience a 'world first' experience during the premiere of its New Directors' Showcase (NDS), a show reel of 19 films by 18 new directors. Wristbands were handed out to all 2300 audience members and each individual's emotional response was monitored for the entire time the NDS reel was projected. (video)

15 Aug 2014 10:27

Marketing/IT should collaborate on digital
Marketing/IT should collaborate on digital

According to recent research, chief marketing officers (CMOs) and chief information officers (CIOs) should align their efforts in a digital world.

15 Aug 2014 08:02

Trend: Online consumer tribes - Interact RDT
Trend: Online consumer tribes

In the past, well, the days before the internet and e-commerce, people would actually believe adverts on the TV and of course the opinions of their neighbours, family and friends.

Issued by Interact RDT 14 Aug 2014 13:37

New out-of-home research model launched for South Africa
New out-of-home research model launched for South Africa

Ask Afrika and Spanish out-of-home research company, Cuende Infometrics, have released a new out-of-home research model as a pilot, with an industry launch planned for 2015.

14 Aug 2014 05:45

What women want when they shop - 34
What women want when they shop

The spending power of the female shopper in SA is undebatable in today's retail environment. From FMCG and healthcare, to banking, car purchases and insurance, the need to understand this female shopper mindset has never been greater. The reality is, however, that conventional research methods that are usually based in controlled, sterile, and somewhat scary, environments, often restrict the levels of honesty and reality women are willing to share. "This is severely limiting brands' ability to uncover powerful insights that help them actually sell more smartly," states Mimi Nicklin, 34's Strategic Director and founder of the Council.

Issued by 34 13 Aug 2014 14:08