Petro Kuprynenko © –
A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 3 days ago

Image supplied.
Industry invited to discuss Establishment Survey, SEMs, READ studies, role of PRC

Agencies and advertisers are invited to attend an afternoon discussion with the Publisher Research Council (PRC) on 11 July 2017 to explore recent research changes and answer any questions surrounding the Establishment Survey (ES), SEMs (Socio-Economic Measure), its recent READ studies and the role that the PRC has to play.

22 Jun 2017

CT Tourism senior researcher a leader in destination marketing globally
CT Tourism senior researcher a leader in destination marketing globally

Cape Town Tourism team member Roxanne Lombard has been named as one of the 30 Future Leaders of Destination Marketing globally - the first honoree in Africa to receive this prestigious accolade - in recognition for her work in tourism in the region.

20 Jun 2017