#AfricaMonth: Brands and cultural diversity across Africa
#AfricaMonth: Brands and cultural diversity across Africa

A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries.

By Trevor Chueu 1 day ago

#AfricaMonth: Africa is evolving into a global innovation powerhouse
#AfricaMonth: Africa is evolving into a global innovation powerhouse

As Africa's economic growth accelerates, the continent is evolving from one of the world's major sources of mineral resources into a global innovation powerhouse. Africa is rapidly diversifying from its traditional strengths in mining, oil and agriculture into the technology and creative industries that are reshaping humanity's future. By 2050, over a quarter of the world's population will be African.

By Pieter Bensch 1 day ago

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?
#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

On a recent visit to Uganda, I was stuck in the customary two hours' worth of deadlock traffic on the way from the airport to the hotel. With time to kill I looked on in amazement as the local hawkers used the traffic jam as an opportunity to sell their wares to a captive (captured?) audience. On offer was everything you can imagine and a number of things you can't, like a man selling a fish tank, complete with fish swimming around, plants, and a functioning pump.

By Cobus van Zyl 2 days ago

I love qualitative research, but I hate focus groups - Here's why
I love qualitative research, but I hate focus groups - Here's why

Before we started Columinate in 2008, I worked at a traditional research agency. While the quantitative work was interesting, I really found a knack for doing qualitative work, especially moderating focus groups. In those days, a focus group seemed to be the only solution in the qual stable, and let me tell you, I moderated enough focus groups to have a decent enough sample size to tell me that I hated doing it.

By Elna Pretorius, Issued by Columinate 3 days ago

Sunday Times Generation Next Youth survey announces celeb finalists
Sunday Times Generation Next Youth survey announces celeb finalists

The Sunday Times Generation Next Youth survey has announced the finalists for SA's "coolest" local celebs, sports personalities, radio shows and TV soaps - as decided by the country's youth.

22 May 2018

The most valuable brands in South Africa 2018
The most valuable brands in South Africa 2018

Brand Finance has just launched the results of a report listing South Africa's most valuable brands in 2018.

22 May 2018

New Maps research to commence
New Maps research to commence

The new Maps research will commence at the start of July. The research will fill the products and brands research void left by the demise of Amps, but with far deeper consumer behaviour insights than before. Amps 2015, published in early 2016, was the last Amps survey to be released.

22 May 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape
Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X (35-49 year old) market segment set to outpace that in the Generation Y Millennial age group.

21 May 2018

Global e-commerce communities are disrupting the retail marketplace
Global e-commerce communities are disrupting the retail marketplace

Leaders have followers, and nowhere is that more evident than the global e-commerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50% of the nearly $500 billion spent by North American consumers online.

21 May 2018

Generation Z - Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2)

This is a continuation of Marthinus Van Loggerenberg and Tuelo Lechuti's essay on how brand practitioners can offer lucrative solutions and offer ingenious platforms to Gen Z's and how brand practitioners attract these butterflies.

By Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018