In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people.
Issued by IGI 15 Aug 2017
The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.
By Danette Breitenbach 14 Aug 2017
How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.
14 Aug 2017