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Expanding the customer funnel to increase conversions

In the second part of a two-article series exploring the digital customer journey, 25AM's Johan Walters offers some tips and techniques for optimising the purchasing funnel.

By Johan Walters 18 Apr 2014 07:39

Performance Based Marketing is showing business a real bang for their buck

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

By Yaron Assabi 17 Apr 2014 14:00

Global consumer confidence rises, but consumers more critical

TGI offers a bi-annual global data release in February and in September, offering single source market research with a sample of 15,000 consumers.

17 Apr 2014 10:37

Creating shopping centres for consumers

A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.

By Danette Breitenbach 17 Apr 2014 07:58

Rice has his finger firmly on the pulse of TNS's automotive division

Well-known automotive research expert, Richard Rice, now brings his significant skill set to the team at TNS South Africa and heads up the research company's automotive division.

Issued by TNS South Africa 16 Apr 2014 11:01

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.

By Danette Breitenbach 16 Apr 2014 06:46

Global Powers of Consumer Products report offers hope

The 7th annual Global Powers of Consumer Products report issued by Deloitte Touche Tohmatsu (DTTL), shows a glimmer of hope, despite renewed market turbulence, as the world's 250 largest consumer products companies generated sales in excess of $3.1 trillion in fiscal 2012 (which encompasses fiscal years ended through June 2013).

15 Apr 2014 12:00

Finding the balance between data quality and technological advancements

At TNS South Africa, data and more importantly quality data is at the heart of the business. Operations Director, Charmaine du Plessis's focus lies squarely on ensuring that the research company's long-standing reputation is upheld in this regard, by considering elements such as data collection and technology's role in the process.

Issued by TNS South Africa 14 Apr 2014 12:34

2014 Internet banking SITEisfaction survey shows improvement in sector

Specialist online marketing research agency, Columinate, has released its third annual 'Internet Banking SITEisfaction® in South Africa' survey. Launched in 2012, the survey is a measure of customer satisfaction with online banking services in South Africa. The report is the only one of its kind to focus exclusively on internet banking and is viewed by the industry as a key feedback tool for the banks evaluated as it reveals the behaviours and experiences of their online customers.

Issued by Columinate 14 Apr 2014 12:05