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Results on tablet penetration survey
Results on tablet penetration survey

The IAB SA and Automated Publishing Services (APS) have released the results of tablet penetration in the South African digital. The IAB South Africa currently represents over 200 members, including online publishers, creative, media and digital agencies, brands and educators that account for more than 52.3 million of local unique browsers.

30 Sep 2014 10:32

Why perform marketing research?
Why perform marketing research?

Active research is a vital part of any business. It is the platform that allows for a better understanding of client and customer needs in an ever-changing world; which enhances the trusting relationship between businesses and their consumers.

Issued by W5 Partners 29 Sep 2014 12:16

Michael Walker
Don't be in a hurry to dump Google Analytics

As your online platforms mature and expand, you'll inevitably arrive at a point when you will want to implement a web analytics solution that is richer in functionality than the free Google Analytics toolset.

By Michael Walker 25 Sep 2014 12:07

Millward Brown opens in Pakistan - Millward Brown
Millward Brown opens in Pakistan

Millward Brown, a global leader in brand, media and communications research, officially opened its newest office in Karachi, Pakistan last week.

Issued by Millward Brown 23 Sep 2014 13:11

New research director to drive top-class research at GSB - UCT Graduate School of Business
New research director to drive top-class research at GSB

The new research director at Africa's top business school, the University of Cape Town Graduate School of Business, believes that the school can do even more to promote research that can change the world.

Issued by UCT Graduate School of Business 23 Sep 2014 11:07

Research reveals Kenyan, Nigerian views of South Africa
Research reveals Kenyan, Nigerian views of South Africa

Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa fieldwork and other research in Kenya and Nigeria.

By Ray Maota 23 Sep 2014 11:03

South African Media ratings from Ask Afrika's Icon Brands survey
South African Media ratings from Ask Afrika's Icon Brands survey

Ask Afrika has ranked South Africa's iconic media across channels and the following were selected as favourites across the board in its Icon Brands Survey; Metro FM (radio), SABC 1 (television), Sunday Times (Newspapers), Google (internet), and Facebook (social media).

23 Sep 2014 10:25