While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.
2 days ago
Digital transformation is having a massive impact on small and medium enterprises (SMEs) in South Africa - but many are not even aware of it. This sector remains vitally important to the SA economy, so it is critical to understand how digitally prepared these entities are, and whether they are keeping pace with change, or whether many are being left behind.
3 days ago
Six years ago, BMi Research's commitment to upskill its employees, and provide them with access to additional studies, was brought to life with the launch of a new staff bursary programme. This year it came full circle, with the first employee to benefit from that initiative, Surprise Rapitsi, successfully completing her BCom in Business Management.
BMi Research 3 days ago
Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties.
Gabriella Mulligan 8 Dec 2017
According to a new report, released by the International News Media Association (Inma) and the Native Advertising Institute the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies.
7 Dec 2017
Earlier this year, Ask Afrika and Infusion Knowledge Hub were commissioned by the Centre for Communication and Reputation Management at the University of Pretoria to look into the views of ordinary citizens around corruption and state capture.
7 Dec 2017