Insights2020: Three dimensions for customer-centric growth - Millward Brown
Insights2020: Three dimensions for customer-centric growth

The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!

Issued by Millward Brown 17 hours ago

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AMPS is now officially dead

(Long live the Establishment Survey).

By Chris Brewer 1 day ago

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Video surveys: The next big thing

Much has been said about the need to conduct consumer research on different devices, but what about completely switching up the format by choosing video over static ads? Here's why it works.

By Leigh Andrews 1 day ago

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Where is marketing research going?

The question is provoked by the weak economy, budget cuts and greater complexity.

By mike broom 1 day ago