From its research, strategic marketing consultancy, Added Value, is describing 2015 as 'The Year of Enrichment' and details how three of the six cultural themes have led to this description and how they influence brands.
29 Mar 2015 11:44
WASHINGTON DC, US: The Business-to-Business (B2B) market is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. This post will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.
By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21
The ultimate result of today's many business challenges is that it is more important now than ever that companies know their customers better. That is the end goal of customer experience management, and yet, many companies still fail in obtaining a holistic operational view of the customer, and as a result, fail in upping their game in terms of experience management.
25 Mar 2015 14:37
GfK South Africa is presenting a series of free interactive online webinars on building brand loyalty in an experience economy. The webinars offer insights into 'relational intelligence' to attract and retain customers.
24 Mar 2015 07:06
In order to assist companies with rating and improving their call centres, Ask Afrika introduced a dedicated call centre benchmark in 2014 into its Orange Index national service delivery survey. The results of the top ten indicate that call centres are an important customer contact point in service delivery, and, in certain industries, they can make or break a company's reputation.
23 Mar 2015 09:00