Marketing Research in South Africa

A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

Industry invited to discuss Establishment Survey, SEMs, READ studies, role of PRC

The Publisher Research Council (PRC) invites the industry to an immersion day to discuss Establishment Survey (ES), SEMs (Socio-Economic Measure), its recent READ studies and the role that the PRC has to play...

2 days ago

CT Tourism senior researcher a leader in destination marketing globally

Cape Town Tourism team member Roxanne Lombard has been named as one of the 30 Future Leaders of Destination Marketing globally - the first honoree in Africa to receive this prestigious accolade...

20 Jun 2017

Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing...

By mike broom 16 Jun 2017

Consumers prepared to abandon brands appearing alongside objectionable content

A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms...

13 Jun 2017

Cause marketing dos and don'ts - from a consumer perspective

With recent disasters like the storm in Cape Town and Knysna fires, brands have stepped in to help. We asked our community of consumers for some cause marketing pointers...

Issued by IGI 13 Jun 2017

Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

#CannesLions: Mapping the importance of multi-channel marketing

With Cannes Lions just a few days away I chatted to South African Kyle Findlay, director of data science at the Kantar Global Innovations Team about his silver essay win at Admap, which will be celebrated during the international festival of creativity.,,

By Leigh Andrews 8 Jun 2017

Admap Prize 2017 winners announced

How should TV and social media be used to maximum effect? Kyle Findlay of Kantar TNS South Africa wins silver for his paper, “Four tips for using TV with social”...

Issued by Kantar TNS 5 Jun 2017

Are you a believer?

A lust for clicks, and follows, shares and likes - and even votes in politics - has sullied our judgement and contorted our perspectives. It is concerning is that the popularity of “alternative facts” born out of this, is gaining momentum.

By Kate Niemöller 5 Jun 2017

Pope Francis ahead of Trump, Modi on Twitter

Burson-Marsteller's has released its 2017 Twiplomacy Study results, which shows Pope Francis is the most followed world leader on Twitter...

2 Jun 2017

Facebook, Instagram research into gender bias

Researching user-generated content on Facebook and Instagram can provide significant insights into what people think and how they feel...

2 Jun 2017

Workers return to print, as screen fatigue sets in

Epson Europe recently conducted an independent survey of over 2,400 employees from across EMEA on ‘The State of Printing in the Workplace' and found screen fatigue is sending workers back to the printed page...

31 May 2017

#NewCampaign: What would Dad do?

Research reveals that more than 60% of Millennials don't know how to change their tyres or check their oil and that 94% of people ask the internet for advice before they ask their dads, says Sandy Smith, client service director at Artifact Advertising - the agency that was briefed by Supa Quick to...

31 May 2017

International

Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

1 day ago

Red Bull Music Academy opens for applications for 2018

Music makers from all over the world are invited to apply for the 20th Red Bull Music Academy 2018 being held in Berlin from Friday, 8 September to Thursday, 12 October 2018. Applications close on Monday, 4 September 2017.

2 days ago

One Club Young Guns 15 jury selected

The One Club for Creativity, formed by last year's merger of the Art Directors Club and The One Club has announced the jury members for the Young Guns (YG) 15 programme, celebrating international creative professionals age 30 and younger. About half of the jury consists of past YG winners.

2 days ago

South African designers showcase their wares in Paris

Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.

2 days ago

Publicis Groupe shifts spend on award shows, other events to AI initiative

#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.

By Jessica Tennant 3 days ago

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Digital Research Associate	Johannesburg	Revertt Creative Recruitment
Client Service Senior Executive - Marketing Research	Cape Town	LayerCake
Research Account Director	Johannesburg	Ipsos (PTY) Ltd
Junior Data/Operations Analyst	Cape Town	DataOrbis
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Internship - Researcher	Cape Town	Kinetic
Data Analyst	Cape Town	Mark1 Media
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Lecturer - Actuarial Science	Stellenbosch	Stellenbosch University
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Data Processor - Media Research	Cape Town	Telmar Media Systems (Pty) Ltd
Market Research Executive	Durban	ASC Group
Marketing Research - Manager Commercial (RMS)	Cape Town	LayerCake Recruitment
Client Service Executive - Marketing Research	Cape Town	LayerCake Recruitment
Office Administrator	Cape Town	Time Personnel
Junior-Mid Data Analyst - FMCG	Pietermaritzburg	Willowton group

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