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Film and TV Transformation has opened a press office on Bizcommunity.com!

To empower, develop and inspire physically impaired and black individuals, as well as black-owned companies, and grow the South African Film, Television, Animation and Transmedia Industries

Biz Takeout's

Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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Episode 96: IAB South Africa – what is coming next?

Date: 4 Jul 2014
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Measuring your marketing impact

While spreadsheets and dashboards are nice, actually being able to prove your marketing works is far more useful...

By Charles Stretch 22 Jul 2014 14:02

All Gold takes the lead as Icon Brands' winner

The 2014/2015 Ask Afrika's Icon Brand survey revealed that despite huge societal disparities, their palates mostly unify South Africans.

22 Jul 2014 07:49

Consumer Science lands in SA

Mondelez International has opened a new Sensory Laboratory in South Africa.

By Danette Breitenbach 18 Jul 2014 13:22

Print remains significant in communications

According to the Canon South Africa's Market Insights Report, print is still essential in South Africa. Although there's a continuing and fervent move to digital communication platforms...

18 Jul 2014 09:01

Millward Brown Vermeer opens regional office in South Africa

Millward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer...

Issued by Millward Brown 17 Jul 2014 13:53

A new way of thinking about communication testing

A ground-breaking new way of communications testing coming out of TNS is set to challenge the market research industry. Traditional methods of testing advertising effectiveness have remained largely unchanged since...

Issued by TNS South Africa 16 Jul 2014 12:28

Did adidas get ROI on World Cup?

As one of the major sponsors of this global event, was the return on investment received what adidas was expecting, as one of the official sponsors spending huge amounts of money?...

16 Jul 2014 11:33

Location affects SME profitability

One of the surprise findings of the SME Survey 2014 is that businesses in cities, or headquartered in cities, are more likely to be profitable than those located in smaller towns...

15 Jul 2014 14:56

Insights now, may be the key to survival later

Every time the economy takes a down turn, the first thing that many businesses (unwisely in my opinion) cut is marketing and advertising budgets...

By Shaughan Schultz, Issued by Interact RDT 15 Jul 2014 09:58

Poor spelling cuts sales by 50%

Poor spelling decreases sales, impacts credibility and is getting worse. According to Charles Duncombe, an online entrepreneur and director for the Just Say Please group, sales drop by half when there is a spelling mistake.

14 Jul 2014 13:48

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

Top 40 South African brands on Mxit on 30 June 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 30 June 2014.

10 Jul 2014 14:33

TNS Qualitative: Humanising 'consumers' by recruiting beyond the quota

Consumers are people too. Consumers are citizens, mothers, brothers, and voters. Consumers are more than the ticked demographic boxes, they are real people with real lives, responsibilities, frustrations, interests, hobbies...

Issued by TNS South Africa 10 Jul 2014 09:11

TAMS agreement signed until 2019

The NAB, SAARF and the service provider, Nielsen Media Research have signed a new multi-year Television Audience Measurement Survey (TAMS) agreement...

9 Jul 2014 10:55

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