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4 ways to get your customers to participate in your case study

Most of the B2B marketers respond that "case study" is a goldmine for marketing. The age-old problem that every marketer faces, is getting the client stories from the customers. Here are four ways to get your customers to participate...

By Sri Varshini Kolavennu 17 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

Africa needs to build its statistical capacity

High quality data crucial for success of Sustainable Development Goals (SDGs) in Africa, says the Economic Commission for Africa...

13 Jul 2018

#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

We've seen a marked rise in returning to real values and letting a brand's humanity and true beauty shine through its messaging in 2018...

By Leigh Andrews 12 Jul 2018

A cross-media view of the customer is the key to marketing success

To get an accurate understanding of the customer journey, brands must seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase...

By Sally Rothman, Issued by GfK South Africa 11 Jul 2018

New study finds advertiser and agency dissatisfaction

A new study finds widespread dissatisfaction on both sides of the advertiser agency divide...

11 Jul 2018

#BehindtheSelfie with... Philippa Dods

This week we go behind the selfie with Philippa Dods. She's full-time marketing coordinator at Meltwater IMA (India, Middle East and Africa) and a core member at Future Females after office-hours...

By Leigh Andrews 11 Jul 2018

CMO Council Report - CMOs committed to doing more with data

New research highlights AI's emerging role as catalyst for harvesting and unifying disparate data essential to customer engagement...

9 Jul 2018

What's up in the world of digital OOH in SA?

Craig Wallis from MediaShop offers a snapshot of what's going on regarding digital in SA's OOH industry...

By Craig Wallis 6 Jul 2018

Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

Scopen Agency Scope has announced its "10 agencies to watch and follow" in South Africa as a result of the study conducted late in 2017 and with results presented early this year...

5 Jul 2018

#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

The most expensive and affordable African cities to live in

According to Mercer's 24th Cost of Living survey which ranks cities around the world, Luanda remains the highest-ranking city in Africa - more attractive for foreign investments and also cheaper for foreigners to live in...

28 Jun 2018

Canada, the US and South Africa have the most inclusive view of nationality: Ipsos poll

An Ipsos Global Advisor survey shows Canada and the United States, followed closely by South Africa, have the most inclusive definition of nationality, followed by France, and Australia...

Issued by Ipsos 26 Jun 2018

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