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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Humans want human touch in customer journey, not bots

New UK research indicates that consumers value human interaction in the customer services process, with 87% reporting they tend to stay more loyal and increase their business with companies that offer a real person to talk to at the right stage of their customer journey...

20 Mar 2017

African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

By Danette Breitenbach 16 Mar 2017

PAMS research out in October

The first PAMS (Publisher Audience Measurement Survey), conducted by the Publisher Research Council (PRC), will provide media owners, agencies and marketers with an accurate new reading currency in South Africa...

14 Mar 2017

Nature programmes make you happier

Research released by the BBC indicates that watching nature programmes has a direct impact by increasing the mood and wellbeing of its viewers...

13 Mar 2017

Effective Measure releases ad blocking report

Effective Measure's Ad Blocking in South Africa 2017 report suggests that 13% of South African consumers use ad blockers because of the disruptive, annoying and overwhelming number of advertisements. Security and speed were also common concerns...

10 Mar 2017

Global perceptions of gender equality - Poll

In the interest of International Women's Day, new data from Ipsos Global @dvisor shows that although the clear majority in 24 countries around the world say they believe men and women should be treated equally (88% on average)...

Issued by Ipsos 8 Mar 2017

eBook: Getting Focus Groups Right

Focus groups have long been used by brands and marketing teams to better understand a customer's perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value...

Issued by Interact RDT 8 Mar 2017

Uncovering actionable insights amidst chronic information overload

Few could argue that 2016 was an annus horribilis. With a volatile political environment (both locally and globally) and widespread economic malaise, every sphere of business – and life - was somehow upended or disrupted...

Issued by imagineNATION Alliance 7 Mar 2017

MA(SA) proposes new research currency

The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks...

By Danette Breitenbach 6 Mar 2017

Paperless office is unrealistic

British-American information scientist, Frederick Wilfrid, first envisioned a ‘paperless office' in 1978 but the reality is that printers continue to be used daily...

3 Mar 2017

Social analysis shows majority of Americans against Trump's immigration order

Analysis of sentiment based social media points to the unpopularity of proposed Trump policies – such as the border wall and the so-called ‘Muslim ban' – contrary to findings of traditional polling...

By JP Kloppers 2 Mar 2017

Agencies facing shrinking profits should control the controllables

According to the latest Kingston Smith survey, which analyses the annual performance of over 250 marketing service companies globally, five out of the eight sectors surveyed saw operating profit margins fall...

2 Mar 2017

Top business sites in South Africa - January 2017

South African Minister of Finance Pravin Gordhan delivered the South African National Budget Speech for 2017 this week. This event attracts plenty of press and advertiser involvement annually, so here are the top business sites in South Africa for last month...

1 Mar 2017

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