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Manufacturing Indaba 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X market segment...

5 hours ago

Global e-commerce communities are disrupting the retail marketplace

Giant digital shopping destinations now account for more than 50% of the nearly $500 billion spent by North American consumers online...

8 hours ago

Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 9 hours ago

Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 3 days ago

AI will transform practice of marketing

AI continues to be the buzzword du jour to describe a host of "intelligent" features aiming to augment the functions performed by marketers in their everyday jobs...

3 days ago

WhatsApp, the new lens into consumer lives

How do we provide front row seats for clients into consumer lives? Well, WhatsApp is a great way to start...

By Mpho Mpofu 16 May 2018

CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

Which SA brands won Mother's Day this year?

This year a number of brands used Mother's Day as an opportunity to win over the hearts and cash of consumers looks to lavish their mums. But who stood out though?...

15 May 2018

PAMRO launches call for papers

Call for papers for the 19th PAMRO All Africa Media Research conference...

14 May 2018

Mommy's little cyborg: Meet Generation Alpha

Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

By Bronwyn Williams 11 May 2018

The modern-day mom and what brands need to keep in mind

I've been working on a brand within the Baby Care category for a couple of years now, and I've always thought that I have a good insight into moms and how to be relevant to them...

By Louise Hefer 10 May 2018

National Website Benchmark Survey findings released by Wonderland Collective

Wonderland Collective has released the findings of the annual National Website Benchmark Survey that they have created in order for website owners to be able to compare their website performance and strategy to the industry as a whole...

9 May 2018

Newspapers ABC Q1 2018: Some positives for press

Despite a decline of 4.4 % on the prior year, the Audit Bureau of Circulation (ABC) total newspaper circulation increased by 0.8% on the previous quarter, bucking the prior quarter's trend of overall declines...

By Danette Breitenbach 9 May 2018

Magazines ABC Q1 2018: A sad affair

All magazine categories - Consumer, B2B, Custom and Free Magazines declined on the prior year. All the categories also declined on the prior quarter, except for Free Magazines which remained static...

By Danette Breitenbach 9 May 2018

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