Marketing Research in South Africa

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Talking 'mental availability' for brands with Spark Media

Dr Justin Cohen of Australia's Ehrenberg-Bass Institute for Marketing Science shared insights from research into marketing with Spark Media's guests. If you've not factored mental availability into your brand messaging, read this now...

By Leigh Andrews 10 Oct 2017

Top five South African consumer trends - Euromonitor

Global market intelligence company, Euromonitor International, has just released the latest results of the 2017 Global Consumer Trends survey.

9 hours ago

Consumers in South Africa trust content and brands, but for how long?

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide' for brands online...

Issued by Kantar TNS 1 day ago

Nigerians seek a 'next-level' shopping experience

The Nielsen Shopper & Retail World Conference held in Lagos, Nigeria, has revealed that modern trade formats like supermarkets and hypermarkets are stepping up to fulfill the needs of consumers...

Issued by Nielsen 1 day ago

Havas report explores consumers' attitude towards gender and gender equality

Havas recently released the latest in its series of Prosumer reports, focusing on people's attitudes on gender and gender equality...

13 Oct 2017

2017 World Press Trends report released

At a time when trust in traditional media is at an all-time low, it is the crucial factor underpinning radical change and future success in the news industry, according to the World Press Trends 2017 report...

13 Oct 2017

Clicks Clubcard takes the lead in loyalty

Clicks Clubcard has moved into the top spot as South Africa's most used loyalty programme at 67%, just beating last year's loyalty leader, Pick n Pay Smart Shopper...

13 Oct 2017

Ipsos launches DUEL: A System 1/System 2 rapid testing approach

Ipsos Marketing has developed a new screening approach - one that leverages learnings from behavioural science and cognitive psychology to capture consumer reactions without the use of scaled responses...

Issued by Ipsos 12 Oct 2017

Why social media sentiment matters, according to UK mobile study

Three UK has topped a sentiment analysis of UK mobile networks conducted by opinion mining company BrandsEye...

12 Oct 2017

The CDI announce name change, launch Design Directory and release results of CDI design retail survey

The CDI announces its new name, the Craft and Design Institute; the launch of SA's first craft and design directory; and the results of a survey undertaken by the CDI on the value of design retail in Cape Town...

12 Oct 2017

Report reveals customer aftermarket is afterthought for manufacturers

A new report reveals discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector...

12 Oct 2017

Icasa report analyse tariff notifications submitted by network operators

Icasa has published a report that analyses tariff notifications submitted to it by network operators during the first half of the year...

11 Oct 2017

IoT Barometer Report reveals optimism over IoT's potential outcomes

Vodafone's fifth annual IoT Barometer Report reveals South Africans' optimism over possible business outcomes from IoT...

11 Oct 2017

Advertising effectiveness has been captured by ‘liking'

Whatever has happened to the idea of advertising effectiveness?

By mike broom 6 Oct 2017

International

The ADC 97th Annual Awards open for entries

The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.

9 hours ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing. Thus, Mami Wata was born, a premium African brand of surf apparel and accessories with an undeniable global appeal.

By Lauren Hartzenberg 11 hours ago

Finalists for 2017 Global Awards announced

The Global Awards grand jury shortlisted 154 entries this year submitted from 22 countries worldwide. Entries achieving shortlist status will be judged by the 2017 Pharma (Rx) and Health and Wellness executive juries in a live session in New York City to determine trophy winners. The 2017 award-winning entries will be announced at the Global Awards ceremonies on Thursday, 16 November in New York City and Sydney, Australia.

14 hours ago

ICO to increase audience value

The audience is most important to an influencer; yet often it is difficult for them to develop loyal and engaging audiences and prove their audience's value. Launching its own universal cryptocurrency payment structure specifically for influencers, the IndaHash Coin, indaHash.com hopes to overcome this and offer simplified, seamless deposits on an innovative and secure platform, while granting digital tastemakers access to a leading-edge form of payment.

By Danette Breitenbach 1 day ago

Local industry leaders invited to sit on international film festival's jury

Ciclope, a leading international festival that recognises and rewards exceptional craft in moving image, has invited four prominent figures in the South African film industry to sit on the jury of its upcoming awards show, which takes place on the 26 - 27 October in Berlin, Germany.

1 day ago

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