As 2010 approaches a question that still remains on everyone's lips is whether South Africa can provide our guests with service levels that will not only satisfy them, but that will ensure repeat visits and positive word-of-mouth commentary. 20 Nov 2009 11:18
One of the greatest challenges facing business leadership around the world in creating and sustaining competitive advantage lies in attracting, developing, aligning, retaining and rewarding high-level leadership and senior executive teams. Achieving this in South Africa is made even more difficult by the skills shortage across all industries, which is further compounded by the global war for talent. 19 Nov 2009 06:19
“Afstereo presently monitors 35 mainstream radio stations and television channels and compiles and maintains a vast pool of data that is now accessible to all companies and professional audit practices interested in this aspect of the business,” says Tonya Khoury, media business unit manager at Afstereo. 17 Nov 2009 06:44
“Universal McCann's (UM) first global research study into the habits of web users was published in September 2006 and the latest instalment, Wave 4, gives a snapshot of the situation now," says UM's MD Nazeer Suliman. 16 Nov 2009 08:21
The Southern African Marketing Research Association (SAMRA) recently held an Online Research Symposium in Johannesburg aimed at educating the industry on technological issues, methodologies, practices, new trends and ethics, and addressing concerns in the market. 13 Nov 2009 18:36
Research released by Ornico shows TV error rates for broadcast commercials are climbing and that advertisers are losing millions from mistakes made by local stations. 12 Nov 2009 12:13
Coley Porter Bell (CPB), a strategic brand design agency, has identified the 2009 trend as Bite-size, in its annual V!sualFutures report. 12 Nov 2009 07:25
Instant Grass has announced the launch of their new consumer insight tool, Digilogue, which helps marketers to connect effectively with the digital lives of consumers. 11 Nov 2009 15:46
David Smollan has joined the Smollan Group, a diversified marketing services company, as executive director responsible for group services, strategy, and mergers and acquisitions, and Marc Eyres has joined as executive director of the Know Market Intelligence business, responsible for the market intelligence business units, new clients and business development strategy. 10 Nov 2009 09:17
The effectiveness of the website design and functioning impact the user experience which plays a key role in the ensuring return visits and healthy brand perceptions. This emphasises the importance of measuring and managing the website visitor satisfaction in order to gain a proactive advantage. 9 Nov 2009 12:13
There has been a significant decrease in the overall number of commercials produced in South Africa. This is according to the fifth Commercial Producers Industry Survey, the results of which have been released today, Monday, 9 November 2009, by the Commercial Producers Association of South Africa and the Gauteng Film Commission. 9 Nov 2009 11:39
The annual Ask Afrika Orange Index ended on a high note at a conference held at The Venue, Melrose Arch, on 3 November 2009. The Orange Index is an annual service benchmark which provides South African companies with a means to service excellence. 6 Nov 2009 12:52
“Answering the ‘where' questions - where are my most profitable customers, where are my competitors located, where are my retail locations performing best - in addition to the traditional who, what and when issues, is a fundamental need,” says ST Group CEO, Alan Ellis ST Group, the preferred southern African partner for Pitney Bowes Business Insight. 6 Nov 2009 08:39