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Manufacturing Indaba 2018

Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 2 days ago

WhatsApp, the new lens into consumer lives

How do we provide front row seats for clients into consumer lives? Well, WhatsApp is a great way to start...

By Mpho Mpofu 3 days ago

CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

Which SA brands won Mother's Day this year?

This year a number of brands used Mother's Day as an opportunity to win over the hearts and cash of consumers looks to lavish their mums. But who stood out though?...

15 May 2018

PAMRO launches call for papers

Call for papers for the 19th PAMRO All Africa Media Research conference...

14 May 2018

Mommy's little cyborg: Meet Generation Alpha

Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

By Bronwyn Williams 11 May 2018

The modern-day mom and what brands need to keep in mind

I've been working on a brand within the Baby Care category for a couple of years now, and I've always thought that I have a good insight into moms and how to be relevant to them...

By Louise Hefer 10 May 2018

National Website Benchmark Survey findings released by Wonderland Collective

Wonderland Collective has released the findings of the annual National Website Benchmark Survey that they have created in order for website owners to be able to compare their website performance and strategy to the industry as a whole...

9 May 2018

Newspapers ABC Q1 2018: Some positives for press

Despite a decline of 4.4 % on the prior year, the Audit Bureau of Circulation (ABC) total newspaper circulation increased by 0.8% on the previous quarter, bucking the prior quarter's trend of overall declines...

By Danette Breitenbach 9 May 2018

Magazines ABC Q1 2018: A sad affair

All magazine categories - Consumer, B2B, Custom and Free Magazines declined on the prior year. All the categories also declined on the prior quarter, except for Free Magazines which remained static...

By Danette Breitenbach 9 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

The pains and pleasures of creating your own digital research panel/community

A digital research panel (or research community) affords you access to a greater number and a wider variety of respondents, eager to answer your organisation's burning questions...

Issued by Columinate 3 May 2018

Airbnb global study reveals millennials as predominant travel consumers by 2025

The study outlines a number of key findings and trends among millennials who demand more adventurous travel experiences...

3 May 2018

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