#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 3 days ago

Newspapers ABC Q3 2018: First decline for total newspaper category

The newspaper category suffered its first decline for 2018 in the Audit Bureau of Circulations of South Africa (ABC) Quarter 3 2018 newspaper circulation, with a decline in the previous quarter of almost 3%...

By Danette Breitenbach 8 Nov 2018

Magazines ABC Q3 2018: Magazine decline slower for Q3

The Audit Bureau of Circulations of South Africa's Total Magazine circulation decline continued in Quarter 4 by 1% on the previous quarter, and by 13.7% on the prior year. However, this decline is less than Q2's decline of 3.9% on the previous quarter, and by 15.1% on the prior year...

By Danette Breitenbach 8 Nov 2018

5 myths about SA's spaza market debunked

Informal trade and distribution data company, 5M2T clarifies five common myths about the spaza market...

7 Nov 2018

SA's first-ever BrandZ winners on the customer experience conversation

Panel discussions are notoriously difficult to report back on, but I couldn't resist sharing insights from a selection of the country's most valuable brands on factors that enhance the value they provide customers as per last week's Kantar Millward Brown SA BrandZ launch...

By Leigh Andrews 6 Nov 2018

Nielsen Fanlinks connects sport fans with brands

Tapping into the value of the South African sports fan market, Nielsen Sports has launched its latest offering, FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment...

Issued by Nielsen 6 Nov 2018

Knowing lots about Prince Harry is not the same thing as knowing Prince Harry

Is big data analytics about to put market researchers out of business? Can computers really be relied on to make good decisions about customer needs?..

Issued by All Told 6 Nov 2018

PR measurement in the spotlight during November 2018

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual "Measurement Month" during November 2018...

Issued by Ornico 5 Nov 2018

New PAMRO president appointed

Sifiso Falala takes the reins as new Pan African All Media Research Organisation president...

5 Nov 2018

Reading delivers the proven best advertising ROI

Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium...

By Peter Langschmidt 5 Nov 2018

These are SA's favourite loyalty programmes

Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa. Clicks Clubcard has remained at the top as the most used loyalty programme...

2 Nov 2018

Local banks shine at inaugural BrandZ Top 30 Awards

Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

By Danette Breitenbach 1 Nov 2018

AfricaCom Awards 2018 finalists

The annual AfricaCom Awards shortlist was released this week, ahead of the annual mega-conference and expo from 13-15 November 2018...

1 Nov 2018

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