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How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people...

Issued by IGI 15 Aug 2017

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

Pamro confirms conference speakers

The Pan African Media Research Organisation (Pamro) has confirmed the speakers for the 18th All Africa Media Research Conference...

11 Aug 2017

Significant losses for some in Q2 ABC

The ABC figures for Q2 released this morning contained few surprises with press and magazines declining over Q1 and over the prior year...

By Danette Breitenbach 10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences...

Issued by Kantar TNS 8 Aug 2017

SA energy drinks market, Monsters vs Bulls?

Insight Survey's latest SA Sports and Energy Drinks Industry Landscape Report 2017 carefully unfolds the sports and energy drinks markets based on the latest information and research...

Issued by Insight Survey 7 Aug 2017

Predator alert! Credible science is being gobbled up, warn academics

Predatory publishing - in which bogus journals publish academic research for a fee - threatens to undermine science in South Africa...

By Dave Chambers 4 Aug 2017

Final Amps updates in September, Maps in mid-2018

The Marketing Research Foundation Final Amps Update will be published in September and the new Maps will be available from mid-2018...

3 Aug 2017

Barriers to internet access in Africa revealed

Internet penetration in Africa sits at about 25%. Mozilla-backed research reveals the main barriers to internet access in African countries...

2 Aug 2017

Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries...

2 Aug 2017

Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered...

By Danny Drew 27 Jul 2017

Storyteller to provide Roots consumer behaviour insights

Spark Media has appointed BMi Research to assist in the delivery of Roots data, via Storyteller to make the data more accessible to various sectors...

26 Jul 2017

How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

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International

Loeries2017: Building the new creative economy at the speed of thought (masterclass)

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 2 days ago

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

3 days ago

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 14 Aug 2017

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

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