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SA's fastest growing websites - Nielsen Online
LONDON: The fastest growing South African websites over the last year and the most popular sites today were revealed by Nielsen Online, a service of The Nielsen Company, earlier this week. Right at the top is Creamer Media, producing three of the four fastest growing sites - Engineering News, Mining Weekly and Polity. 8 May 2008 08:52

Does money make the world go round? - Synovate
Above all else, South Africans define financial success as being able to provide the basics of food and shelter for their families. This is according to a global study carried out by market research company Synovate. 5 May 2008 10:39



Giving market research a bad name
Britney Spears starts belting out from the recesses of your hand bag: it could be the boss calling, or your son wondering why he's the last one left at school. The bag is upended in desperation to stop the infernal noise. Finally, Britney's voice is located and you answer it to a delightful person on the other end: “Good afternoon Miss..., my name is Margaret and I'm calling from...” 30 Apr 2008 09:04

Readiness for 2010: South Africans remain confident! - African Response
71% of South Africans say “yes, we will be ready to host the 2010 FIFA World cup!” - this is according to market research company African Response. 29 Apr 2008 18:47

Branded shopping carts come out tops
Service provider MTN recently tasked independent research house Freshly Ground Insights (FGI) to investigate the efficacy of advertising on the Icon Media-branded shopping carts among shoppers, with aspects such as brand recall and the influence on purchase decisions coming under the spotlight. 29 Apr 2008 08:39

Report shows EU imports from developing countries growing
The European Commission has presented to the European Parliament its regular report on the openness of the European market to imports from developing countries; the report shows a rise in imports from developing countries. 24 Apr 2008 08:15

Bateleur Khanya Research Solutions relocates
Bateleur Khanya is moving up and moving out. In its never ending quest to avoid wasting time stuck in Johannesburg's and the Cape's worsening traffic congestion, Bateleur Khanya has decided to move their offices. 22 Apr 2008 10:15

Is the ‘township market' getting healthier?
OmniVision will be running its third Township Trends Series in May. One of the key shifts evident in the past six months was that health awareness is becoming more top of mind among township consumers. This growing awareness should gradually begin to impact on their purchasing decisions. 18 Apr 2008 11:51

The light on the other side of loadshedding - Synovate
Recent loadshedding activity has led 90% of South Africans to cut down on electricity usage, according to a recent survey conducted by global marketing research company, Synovate. 16 Apr 2008 16:10

IMM Postgraduate Diploma in Marketing for the serious marketer - IMM Graduate School of Marketing
Marketing is about strategically creating and maintaining a competitive advantage, producing a superior performance for your customers and company. But, our hyper-competitive world needs skilled, competent marketing leaders, so knowledge, aptitude and tactical skills are essential to your success as a professional marketer. 8 Apr 2008 17:27

Synovate launches new system to measure barriers and the impact it has on a brand's market share - Synovate
Global market research company Synovate has announced that it has just launched a new solution called Market Barriers. The system which can be added to clients' existing tracking programmes quantifies the degree to which brand performance is a function of factors beyond brand relationship. 8 Apr 2008 17:23

Zulu daily reigns in Zulu kingdom
There is no contest in KwaZulu-Natal for the top spot among daily newspapers, but lower down the list of top 10 dailies, there is some neck and neck jostling for readers. This is according to the South African Advertising Research Foundation's AMPS 2007 Release B. 8 Apr 2008 10:36

UCT Unilever Institute releases desk research tool - UCT Unilever Institute of Strategic Marketing
Top South African marketers, academics and media fundis are set to share some of their combined expertise with other local marketers and business people following the release of the 2008 version of UCT Unilever Institute of Strategic Marketing's popular marketing and business planning tool, Landscape. 2 Apr 2008 12:37

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