NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
A live analysis will provide insights into pre-address anticipations, immediate reactions as well as post-address opinions of the
State of the Nation Address (SONA) by president
Jacob Zuma on 9 February 2012.
8 Feb 2012 11:38Analytix BI
South African females in the 36-45 year-old age segment are more likely to read weekly magazines than their male counterparts, while males are more likely to read daily and weekly newspapers. This is according to a recent report by Analytix Business Intelligence.
6 Feb 2012 10:19 Research, commissioned in 2011 to understand better the shifts in readership, demographics and spend patterns of community newspapers, was released yesterday, Thursday, 2 February 2012, by Ads24, the national advertising sales division of
Media24 newspapers and digital properties. Compass 2012 is the first update since the release of Compass24 2008.
3 Feb 2012 09:25
[Sue Disler] That was my first reaction when Bizcommunity's editor Simone Puterman requested an article predicting 12 trends for 2012. A "trend" is defined as "a general tendency, movement, or direction". In my honest opinion, what most people will be purporting as trend is merely (if you analyse it properly), new and improved technology and ideas.
31 Jan 2012 12:06
[Matt Ross] I'm risking joining the ranks of ludicrousness by jumping in the mire of guesstimation. I'm not focusing on any specific area of our industry; after all, any development affects us all. I have tried to be broad, though. Oh, and I've avoided trends. The following will be stalwarts for years to come - the temporary is never attractive, anyway. Unless you married Liz Taylor.
31 Jan 2012 11:36
As the exclusive South African reseller of
Radian6, an online reputation management tool,
Acceleration Media has been awarded a three-year contract to monitor and analyse media mentions of South Africa across global digital and traditional media on behalf of
Brand South Africa.
31 Jan 2012 09:36
RadioGauge is seeking six advertisers/advertising agencies whose campaigns meet with set criteria for measurement in a free radio advertising effectiveness research study in South Africa.
30 Jan 2012 13:32
Prof. Eric Udjo (research director) and Dr Joshua Kembo (senior researcher) of the
Bureau of Market Research (BMR) have released a report on population estimates for district and local municipalities in each of the provinces in South Africa as at June 2011.
30 Jan 2012 09:56
[Angela Quintal] The fragmentation of the media and the mind-boggling range of sources of information available to readers have conspired to cause publishers of print media to re-evaluate their roles. Does that mean that print is dead? No, far from it, but periods of serious introspection are nonetheless the order of the day for publishers of newspapers and magazines across the globe.
27 Jan 2012 14:28
[Marcus Sorour] With social media and connectivity transforming communications, clients are asking for dedicated, proactive and tech-savvy teams who can provide content and counsel which talks beyond 'the product' and positions them as industry leaders. Lower marketing budgets and higher client expectations means agencies need to continually develop and deliver more to address the challenges faced by the communications industry in 2012.
27 Jan 2012 14:16
Following its letter to Paul Haupt of
SAARF, summarising an agreement reached in respect of research levies, Out of Home Media South Africa (
OHMSA) wishes to publish an open letter to the media stating the contents of that letter and to clarify its position regarding research levies.
27 Jan 2012 09:29
[Tanya Schreuder & Richard Procter] Consumers hold the upper hand in how we advertise: they are the ones who are more empowered, are demanding more and are less loyal. The challenge is to get to know your consumer! 2012 will see various trends being built upon where there is a convergence of media platforms, a need to share information in real time and a demand for cross-platform content and messaging that can simultaneously reach numerous audiences.
25 Jan 2012 14:48
Angola
Botswana
Malawi
Mozambique
Namibia
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
