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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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Episode 100: Our 100th episode with Helen Zille, TEDx Cape Town

Date: 7 Aug 2014
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Analysing creative ideas behind awarded print and outdoor ads
Analysing creative ideas behind awarded print and outdoor ads

The Gunn Report's 'Power of Print' study, which is an analysis based on the creative ideas behind the most awarded print and outdoor ads in the world in the last 15 years, has been released in London.

29 Aug 2014 13:53

Latest Ipsos quality study puts SA motor industry in very good light - Ipsos
Latest Ipsos quality study puts SA motor industry in very good light

Ipsos South Africa and its 12 local syndicate members representing 18 brands have announced both the 2014 product quality and customer experience (service received when purchasing or servicing) awards at the same time...

Issued by Ipsos 28 Aug 2014 11:35

Danette Breitenbach
Join the radio 20% Club

This year's Radio Advertising Bureau's (RAB SA) RadioWorks Conference, which took place in Cape Town and Johannesburg, focused on how radio delivers Return On Investment (ROI).

By Danette Breitenbach 28 Aug 2014 08:50

Creatives going mobile
Creatives going mobile

A survey entitled The New Creatives Report undertaken by Adobe earlier this year, reflects on some of the changes that have transformed the face of creativity and design...

27 Aug 2014 10:34

[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian Advertising
[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian Advertising

Yesterday on the weekly Biz Takeouts Marketing and Media Radio show, we chatted to Cathy Lund from Cosmopolitan SA, Joan Snyder Kuhl from Why Millenials Matter, as well as Justin Williams from Utopian Advertising in our agency focus slot. If you missed the show, listen to the podcast is now available...

22 Aug 2014 11:50

Stephen Sandmann
Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

By Stephen Sandmann 22 Aug 2014 10:48

Louise Marsland
Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or...

By Louise Marsland 22 Aug 2014 06:08

SAARF releases five-year trend booklet
SAARF releases five-year trend booklet

The South African Audience Research Foundation (SAARF) has released its trends booklet, covering five years of AMPS data 2009-2013, based on the new 15+ universe...

21 Aug 2014 11:48

Don't be customer experience shortsighted - Interact RDT
Don't be customer experience shortsighted

Customer experience practitioners at Interact RDT are often asked to demonstrate or prove the effects of customer experience on the profit margins and general success of organisations...

Issued by Interact RDT 21 Aug 2014 09:54

SAARF-RAMS March 2014 - July 2014
SAARF-RAMS March 2014 - July 2014

This is the third SAARF RAMS release for 2014. See the special notes under "Universe" regarding new population figures. The objective of the survey was to gather information on the radio listening habits...

20 Aug 2014 13:18

[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising
[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am. We take a look at recent Generation Y research by Cosmopolitan, why Millenials matter, and we chat to Utopian Advertising in our agency focus slot...

20 Aug 2014 11:16

CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014 06:20

Automatically better results - How automation improves market research - TNS South Africa
Automatically better results - How automation improves market research

"We're building systems that make it possible for computers to do what people would normally have done. And that stretches across our entire value creation process," says Jan Hofmeyr, Chief Research Officer: Behaviour Change at TNS...

Issued by TNS South Africa 19 Aug 2014 11:05

The NOW Project 2014 update - a future proofing segmentation tool - Consumer Insight Agency
The NOW Project 2014 update - a future proofing segmentation tool

The NOW Project is a unique segmentation that delivers insights into the hearts and minds of the people of RSA, enabling marketers to read change and position brands with a...

Issued by Consumer Insight Agency 18 Aug 2014 13:31

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