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| Research in brief |
Latest SAARF update 1 MarchThe South African Advertising Research Foundation (SAARF) will present a free seminar for the industry on its latest population updates, prior to the upcoming AMPS release. The foundation regularly updates these figures and David Wilson, senior analyst of IHS Global Insight, the newly appointed... read more 6 Feb 2012 Reminder of 6th SAARF RAMS 2011 releaseThe South African Advertising Research Foundation (SAARF) RAMS 2011 release 6 will be presented on Thursday, 9 February 2012, at the Bryanston Country Club, Johannesburg, from 9.30am. The presentation will highlight the most important aspects of the latest RAMS release wave, which fieldwork was... read more 20 Jan 2012 Telmar gets TopEnd dataThe recent research into the attitudes and behaviour of the 10% of South Africans who account for half the country's taxable income, conducted by RamsayMedia Research Solutions (RMRS) in association with the UCT Unilever Institute, has been made available on Telmar. The cross-tabs on this TopEnd... read more 24 Nov 2011 SAfm presents programme on human traffickingMedia Monitoring Africa (MMA) will present 'A Tangled Web: Human Trafficking, Child Protection and The Media' on SAfm on Monday, 21 November 2011, 2pm-3pm. SAfm's Ashraf Garda will present insider accounts of the world of human trafficking in South Africa; the who's, what's when's, why's and how's.... read more 17 Nov 2011 This Sunday on Media@SAfmThis Sunday, 13 November 2011, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:Pietermaritzburg based Willowton Group who sponsors cricket series; ad of the week from South African online store, TAKEALOT; Melanie Hamman, Media Monitoring Africa's... read more 11 Nov 2011 This Sunday on Media@SAfmThis Sunday, 30 October 2011, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:James Monteith from BMI Sport on the media coverage and brand exposure during the 2011 Rugby World Cup; ad of the week from Hunters Dry; Khosi Zwane-Siguqa, editor of... read more 28 Oct 2011 Lineup for Sunday's Media@SAfm showThis Sunday, 23 October 2011, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:the winners of the Pendoring Awards 2011; Dulux's "Let's Colour" moving walls advertisement; a review of the new e-book, How to get quoted in the media, which has been... read more 21 Oct 2011 RAB's RadioGauge offering free slot in November surveyThe Radio Advertising Bureau (RAB) is offering a free survey slot in its next RadioGauge survey, taking place on Tuesday, 1 November 2011, to any large national radio campaign, ending between 25 and 31 October 2011, that targets LSM 6-10 consumers, with a spend of around R1 million. Applicants must... read more 17 Oct 2011 This Sunday on Media@SAfmThis Sunday, 16 October 2011, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:a look at how Cricket South Africa can rebuild its brand reputation; Clover's new positioning campaign with Laurent Marty of Joe Public and brand manager of Milk and... read more 14 Oct 2011 [Biz Takeouts] A note on this month's showsIn case you're wondering what's been happening with the Bizcommunity/Chai FM Media & Marketing radio show this month of October 2011, since Chai FM is a Jewish community radio station and this is the month of various Jewish high holy days (Rosh Hashanah/New Year, Yom Kippur/Day of Atonement and... read more 5 Oct 2011 Wealth survey responses out in OctoberThe SA Lifestyle Survey, described as a survey into the wealthy top end of the market, was undertaken by RamsayMedia Research Solutions for UCT's Unilever Institute of Strategic Marketing. It received 20 000 responses from a target audience of those with a monthly income of R30 000 or more. The... read more 29 Aug 2011 More social media tracking softwareThe InterAct Social Media Intelligence solution, launched in June this year by call centre and communications specialist Inter-Active Technologies, is meant to allow organisations to highlight and increase the awareness of posts and comments related to their business on popular social websites. It... read more 8 Jul 2011 Lineup for Sunday's Media@SAfm showThis Sunday, 19 June 2011, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include: government spokesperson Jimmy Manyi on the government's relations with the media and its ad budget; SABC's new head of marketing Yvonne Johnston on her plans for the public... read more 17 Jun 2011 LSM training offered in Johannesburg by SAARFLiving Standards Measure (LSM) training will be offered in Johannesburg by SAARF in July, August, September and October 2011 as a two-hour workshop covering the history and development, the new SAARF LSM and LSM Extensions and SAARF Segmentation Tools. Each delegate will receive a SAARF Segmentation... read more 13 Jun 2011 Reminder: MBA thesis survey wants your inputIf you are a highly skilled worker with a tertiary qualification and at least two years' work experience in a technology start-up firm, a reminder that GIBS MBA student Colin Daniels is interested in your responses to a survey for his MBA thesis. The survey is completely anonymous and should take... read more 8 Jun 2011 Migration going well for new system to measure Internet populationOver 500 sites have successfully migrated this month to a new system to measure the Internet population. Effective Measure, which the DMMA is now using instead of Nielsen, states that this represents the majority of the South African media owners' industry, coming together in record time to work... read more 13 May 2011 First 2011 RAMS outThe South African Advertising Research Foundation (SAARF) RAMS 2011 Release 1 will be highlighted in an hour-long presentation at 9.30am on Thursday, 21 April 2011, at the Bryanston Country Club, Johannesburg. The fieldwork for this wave was conducted from the third week of October to mid-December... read more 12 Apr 2011 Human trafficking documentary discussion out in reportA radio documentary was produced earlier in March 2011 by two child journalists, Khuma Baduza and Khotso Zinhle, for Media Monitoring Africa (MMA) on "Human Trafficking and Child Protection: Is the Media telling the right(s) story." The MMA has released a collection of the most thought-provoking... read more 11 Apr 2011 BrandsEye awarded at SME Premier Marketing AwardsLate last week, BrandsEye was awarded Marketing Organisation of the Year in the small business category of the SME Premier Marketing Awards. BrandsEye was recognised for "being right at the cutting-edge of technological application in marketing". Judges at this year's awards noted that the intensive... read more 3 Mar 2011 This Sunday on Media@SAfmThis Sunday, 23 January 2011, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include: City Press editor Ferial Haffajee on media trends for 2011; Diane Charlton shares her key trends in Digital Marketing in 2011; Wadim Schriener of Media Tenor discusses the... read more 21 Jan 2011 IAS adds media monitoring analysisThe Independent Agency Selection and Selection Company (IAS), has added media monitor and analysis search to its scope of services to help clients find and evaluate the appropriate monitoring company. It will also assist clients to find the appropriate monitoring company not only to evaluate... read more 21 Jan 2011 TB Media awards open for entryEntries for the second annual Red Cross/Lilly MDR-TB Partnership TB Media Award have opened for print and online journalism that has provided responsible, accurate and timely information on tuberculosis prevention, research, development and treatment in general circulation media between 1 January... read more 17 Jan 2011 Background screening stats outEMPS has just released its annual background screening report for 2010 and reveals that as many as 13 in 100 job applicants have criminal records, the percentage of applicants with credit records went up 2% from last year's 23% to 25% and invalid driver's licenses dropped from 13% in 2009 to 11% in... read more 14 Jan 2011 Senegal to host 2011 PAMRO Meeting, All Africa Media Research ConferenceThe 13th PAMRO Meeting and All Africa Media Research Conference will take place from 21-24 August 2011 in the Francophone country of Senegal. The cost for the conference will be approximately R3300 excluding air travel and accommodation. For more information, go to www.pamro.org.... read more 16 Nov 2010 Local research company gets international investmentInfosense, which has been operating as the sole agent in the South African and African markets for the Infotools suite of products since 1995, has received a significant investment from Infotools internationally and will be renamed Infotools from 1 November 2010. Information Tools is a New Zealand... read more 22 Oct 2010 Western Cape community radio station joins AfstereoRadio Tygerberg is reportedly the first station in the Western Cape to move towards being a compliant media owner by concluding an agreement with Afstereo, making it part of the AirCheck network. Tonya Khoury, MD of Afstereo says, "With this move, Tygerberg will be viewed as 'one of the stations in... read more 12 Oct 2010 Tired of gender? So is the mediaAccording to the detailed report on media coverage around Women's Day and Month, Media Monitoring Africa (MMA) has a general sense that South African media is suffering from gender fatigue. Main gender areas featured were gender stereotypes, gender-based violence, government's role, progress in... read more 11 Oct 2010 Media monitoring report reviews reporting of children's casesMedia Monitoring Africa (MMA) has written a commentary that outlines some of the examples of best and worst practice in reporting on children that have emerged from the coverage of the recent story on the missing girls from Soweto. It hopes that by highlighting media's responsibilities to children... read more 27 Sep 2010 This Sunday on Media@SAfmThis Sunday, 5 September 2010, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include talking to SABC head of news Phil Molefe about the SABC using its media muscle to assist in community social reconstruction; Kojo Baffoe about his position as editor of... read more 3 Sep 2010 Sunday's Media@SAfm's lineupThis Sunday, 29 August 2010, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include MTN's Serame Taukobong, Sunday Times Top Brands Marketing Personality of the Year; discussing BMW, Sunday Times Top Brand Top Car; chatting to Siphiwe Sesanti about the... read more 27 Aug 2010 |
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