The spending power of the female shopper in SA is undebatable in today's retail environment. From FMCG and healthcare, to banking, car purchases and insurance, the need to understand this female shopper mindset has never been greater. The reality is, however, that conventional research methods that are usually based in controlled, sterile, and somewhat scary, environments, often restrict the levels of honesty and reality women are willing to share. "This is severely limiting brands' ability to uncover powerful insights that help them actually sell more smartly," states Mimi Nicklin, 34's Strategic Director and founder of the Council.
Issued by 34 13 Aug 2014 14:08