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How brands really grow 5: Changing what people want - TNS South Africa
How brands really grow 5: Changing what people want

This story begins in the United States when car ownership exploded in the 1950's. Detroit led the world in car manufacturing with faster, ever more powerful cars. In 1956 Russia kicked off the space age with the Sputnik. Car design followed with tail fins designed to look like rocket ships.

By Jannie Hofmeyr, Issued by TNS South Africa 22 Jun 2015 11:20

NAB public tender process concludes with TNS Research Surveys appointed
NAB public tender process concludes with TNS Research Surveys appointed

Last year, five research companies were shortlisted to participate in the National Association of Broadcasters' ("NAB") public tender, for a new radio audience and currency measurement survey. The shortlisted companies were ACNielsen, Ask Afrika, GfK, Ipsos and TNS Research Surveys.

Issued by National Association of Broadcasters 19 Jun 2015 13:24

How brands really grow 4: Great advertising - TNS South Africa
How brands really grow 4: Great advertising

In 1999, AdAge (USA) polled American marketers to determine the greatest advertising campaigns of the 20th century. The winner was 'Think Small', the campaign that introduced the USA to the Volkswagen Beetle in 1959. It was crafted by Doyle, Dayne, Bernbach.

By Jannie Hofmeyr, Issued by TNS South Africa 19 Jun 2015 11:27

Rethink contact centres - Sensory Intelligence Consulting_
Rethink contact centres

"The first day when I walked into a contact centre and saw it looking, sounding and functioning like a beehive, I knew I had my work cut out for me. So my PhD was done in contact centres and I used a correlation study to compare sensory profiles with absenteeism, attrition and performance. Obviously I managed to prove my hypothesis. While contact centres work really well for a certain group of people (28%) and are energised by it, 34% of people will die a slow death - they hate it, can't function, get stressed, anxious and eventually drop out."

Issued by Sensory Intelligence Consulting_ 18 Jun 2015 12:01

Are you looking for trended consumer insight data for Nigeria? - Infotools
Are you looking for trended consumer insight data for Nigeria?

Infotools SA have exclusive distribution rights, outside West Africa, for the Nigeria AMPs and Media Diary databases. Spanning from 2003 to current, offering robust trended analysis. Contact .

Issued by Infotools 18 Jun 2015 11:01

What social media analytics can't tell you - Nudge
What social media analytics can't tell you

Companies don't know it yet, but there's a gaping hole in the big data they're using to analyse customer behaviour.

Issued by Nudge 18 Jun 2015 10:51

How brands really grow: Brands in the brain - TNS South Africa
How brands really grow: Brands in the brain

In my second article, I argued that a business or brand cannot grow unless people's minds are changed. More precisely: a brand increases its chances of being used by laying down tracks of a certain kind in people's brains. Those tracks make the brand 'mentally available'. Mental availability, in turn, helps drive use by, for example, increasing consideration among non-customers for a subscription service like banking; or driving the next purchase of a packaged good like tea.

By Jan Hofmeyr, Issued by TNS South Africa 15 Jun 2015 12:24

How brands really grow: People change their minds - TNS South Africa
How brands really grow: People change their minds

In How brands really grow: It isn't only about acquisition, I criticised the Ehrenberg School of marketing for focusing too narrowly on acquisition as the key to brand growth. In this article I'll make a sharper point: there's a contradiction at its heart.

By Jan Hofmeyr, Issued by TNS South Africa 12 Jun 2015 11:44

Demographics and attitudes play a significant role in customer satisfaction - Ipsos
Demographics and attitudes play a significant role in customer satisfaction

Demographics play a significant role in customer satisfaction in terms of the purchasing and servicing experience of vehicle owners in South Africa. This is clear in the detailed breakdown of the latest Ipsos Competitive Customer Experience which is the result of telephonic interviews with more than 25,000 owners of passenger cars and light commercial vehicles over a 12-month period.

Issued by Ipsos 10 Jun 2015 12:51

How brands really grow: It isn't only about acquisition - TNS South Africa
How brands really grow: It isn't only about acquisition

I am an admirer of the work of Ehrenberg and his colleagues. The law of double jeopardy (DJ) has been so widely confirmed that anyone who ignores its implications for marketing would be foolish. It's a pity then, that the Ehrenberg School do marketing a disservice through their overly narrow (almost religious) application of the law.

By Jan Hofmeyr, Issued by TNS South Africa 9 Jun 2015 11:54

FIFA and Nkandla: Sepp-arated at birth? 86% want JZ to #PayBackTheMoney - Columinate
FIFA and Nkandla: Sepp-arated at birth? 86% want JZ to #PayBackTheMoney

Columinate quickly surveyed 487 South Africans to garner their thoughts around Nkandla and FIFA.

Issued by Columinate 8 Jun 2015 11:41

TNS and Kantar Media announce strategic mobile research partnership with GeoPoll - TNS South Africa
TNS and Kantar Media announce strategic mobile research partnership with GeoPoll

Global research consultancy TNS has announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world's largest mobile survey platform.

Issued by TNS South Africa 8 Jun 2015 10:54

'Dependency' is the trend in South Africa's rice industry - Insight Survey
'Dependency' is the trend in South Africa's rice industry

Whether it's a reliance on foreign governmental support for agriculture (i.e. Thailand); riding the capricious waves of global import markets; having demand wax and wane in relation to the pricing of alternative staples; or simply being subjected to ever-changing consumer preferences (e.g. 'Banting'), the perennial trend in South Africa's Rice industry is that of 'dependency'.

Issued by Insight Survey 8 Jun 2015 10:08

PAMRO 2015 Conference: Setting standards in advertising and media research - Ornico
PAMRO 2015 Conference: Setting standards in advertising and media research

The 16th PAMRO and All Africa Media Research Conference will take place from 23-26 August 2015 in Dar es Salaam, Tanzania. The theme for the conference, "Media Research for One Continent" supports the core the aims and objectives of PAMRO.

Issued by Ornico 3 Jun 2015 11:49

Usual suspects continue to excel in Ipsos sales and service survey - Ipsos
Usual suspects continue to excel in Ipsos sales and service survey

The Volkswagen Group once again fared very well in the recently announced 2015 Ipsos Competitive Customer Experience (CCE) for people buying or servicing a vehicle in South Africa.

Issued by Ipsos 3 Jun 2015 11:19

Take part in the 2015 Employee Engagement Survey - PDT
Take part in the 2015 Employee Engagement Survey

This Employee Engagement Survey will measure if you positively and proactively influence business operations. An engaged employee is innovative, is a problem solver and contributes massively to productivity and the profitability of their companies.

Issued by PDT 3 Jun 2015 11:01

Why analytics is key for your omni-channel success - Effective Intelligence
Why analytics is key for your omni-channel success

"Did you know, the 2015 Rugby Tournament is scheduled to be 8th Rugby World Cup, the quadrennial Rugby union world championship?" This was the opening sentence that started a flurry of conversation and heated debate in office about whether or not we will party like it's 2000? Being a proudly South African company and a strong supporter of all South African sports, we've delved into the passionate, enthusiastic and sincere conversation surrounding the predictions of who will win the 2015 tournament. Now being an organisation that specialises in data analytics and predictive modelling (amongst many other cool core disciplines), we have gathered the data, segmented it, extrapolated and deep mined the information to its core - but one has to be realistic about our chances of actually winning.

Issued by Effective Intelligence 3 Jun 2015 10:46

Zuma's declining popularity in metro areas - TNS South Africa
Zuma's declining popularity in metro areas

The president's rating in metro areas continues to drop, with 33% stating that Jacob Zuma is doing a good job as the president of the country, compared to 37% in November 2014. These figures, however, differ by race and area, with 43% of black people saying that the president is doing a good job versus 11% of white people, 11% of coloured people and 18% of Asian people. In 2014, 48% of black people agreed with the statement, a 5% drop in support from this group.

Issued by TNS South Africa 28 May 2015 12:23

Is SA's 'low-carb' hype starving carb sales? - Insight Survey
Is SA's 'low-carb' hype starving carb sales?

This is the question on everyone's lips.

Issued by Insight Survey 27 May 2015 12:12