I love qualitative research, but I hate focus groups - Here's why
I love qualitative research, but I hate focus groups - Here's why

When we started Columinate, it was with the idea that there ought to be a more effective and efficient way to conduct research, and so we pioneered the use of MROCs (or Market Research Online Communities) locally - a modern way of doing qualitative research...

By Elna Pretorius, Issued by Columinate 3 days ago

The pains and pleasures of creating your own digital research panel/community
The pains and pleasures of creating your own digital research panel/community

A digital research panel (or research community) affords you access to a greater number and a wider variety of respondents, eager to answer your organisation's burning questions...

Issued by Columinate 3 May 2018

Linear broadcasting's share of screen time shrinks as SA tunes into free and paid digital video
Linear broadcasting's share of screen time shrinks as SA tunes into free and paid digital video

GfK has launched its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers' viewing habits...

Issued by GfK South Africa 3 May 2018

Meltwater acquires leading social analytics company Sysomos
Meltwater acquires leading social analytics company Sysomos

The acquisition expands Meltwater's ability to incorporate online news and data with social media analytics in one robust platform...

Issued by Meltwater 26 Apr 2018

BASA publishes 20-year research report
BASA publishes 20-year research report

A fascinating bank of insights and findings that's a highly recommended reference tool for sound, data-based growth-economy investment decisions...

Issued by Business and Arts South Africa 24 Apr 2018

The 'ennial tribes: Understanding Generation Y and Generation Z South Africans
The 'ennial tribes: Understanding Generation Y and Generation Z South Africans

There are some interesting differences and similarities between centennials - those aged 21 and below - and millennials - those aged 22 to 35...

By Rachel Thompson, Issued by GfK South Africa 19 Apr 2018

Are SA's coffee consumers becoming connoisseurs?
Are SA's coffee consumers becoming connoisseurs?

Insight Survey's latest SA Coffee Landscape Report 2018 carefully unfolds the global and local coffee markets based on the latest information and research...

Issued by Insight Survey 16 Apr 2018