Global perceptions of gender equality - Poll
Global perceptions of gender equality - Poll

In the interest of International Women's Day, new data from Ipsos Global @dvisor shows that although the clear majority in 24 countries around the world say they believe men and women should be treated equally (88% on average)...

Issued by Ipsos 8 Mar 2017

eBook: Getting Focus Groups Right
eBook: Getting Focus Groups Right

Focus groups have long been used by brands and marketing teams to better understand a customer's perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value...

Issued by Interact RDT 8 Mar 2017

Uncovering actionable insights amidst chronic information overload
Uncovering actionable insights amidst chronic information overload

Few could argue that 2016 was an annus horribilis. With a volatile political environment (both locally and globally) and widespread economic malaise, every sphere of business – and life - was somehow upended or disrupted...

Issued by imagineNATION Alliance 7 Mar 2017

Compete cleverly: Don't outrun – outwit!
Compete cleverly: Don't outrun – outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power...

Issued by Gawk 20 Feb 2017

Data is the ‘new oil' and everyone needs to know what they're leaking
Data is the ‘new oil' and everyone needs to know what they're leaking

F-Secure's Chief Research Officer, Mikko Hypponen, warns about the growing intrusiveness of social media and internet-connected devices...

Issued by Maximizer Software 16 Feb 2017

How brands are using UX to improve customer experience
How brands are using UX to improve customer experience

Customer experience – and getting it right - is the defining factor that is helping brands stand out in the digital space. In this day of technological advancement amid a deluge of digital marketing tactics, working hard to ensure your customer's satisfaction is of prime importance in order to make an impact...

Issued by Interact RDT 15 Feb 2017

Is Banting moving the SA cheese market forward?
Is Banting moving the SA cheese market forward?

With the Noakes-induced Banting trend in South Africa prescribing the consumption of cheese, just what impact, if any, is this phenomenon having on domestic consumption trends?...

Issued by Insight Survey 9 Feb 2017

Jozi's Ornico City launches with art auction to benefit education
Jozi's Ornico City launches with art auction to benefit education

To celebrate its move from Sandton into Johannesburg's heartland, marketing research firm Ornico will be cutting the ribbon on its new inner city premises on Thursday, 23 February...

Issued by Ornico 9 Feb 2017

Who is winning in Africa, and is Africa winning?
Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics...

Issued by African Market Research Association 8 Feb 2017

Consumer research on new economic behaviours
Consumer research on new economic behaviours

Research conducted by Foshizi, which focused on the effects of the economic downturn on households and individuals, has uncovered that this has driven significant changes in the perception of debt, savings and credit...

Issued by Foshizi 8 Feb 2017