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The 17th annual Sunday Times Top Brands - TNS South Africa
The 17th annual Sunday Times Top Brands

The 17th annual Sunday Times Top Brands awards took place on Tuesday the 25th of August. Hosted at the Maslow Hotel in Sandton by Times Media, the awards represent the outcome of 3,493 nationally representative consumer interviews and 300 interviews with business decision-makers. The research was conducted by leading market research company, TNS and reflects consumer and business perspectives on brands in South Africa.

Issued by TNS South Africa 31 Aug 2015 10:06

What is the future of insights and analytics? - Bizcommunity.com
What is the future of insights and analytics?

Bizcommunity has partnered with Millward Brown in South Africa to conduct 'Insights2020 - Driving Customer-Centric Growth' - a global marketing leadership initiative aimed at helping business leaders decode how insights and analytics can help drive business growth.

Issued by Bizcommunity.com 27 Aug 2015 10:37

PDT/Fin24 release 2015 State of Employee Engagement in South Africa results - PDT
PDT/Fin24 release 2015 State of Employee Engagement in South Africa results

Results from PDT's 2015 State of Employee Engagement in South Africa survey suggest a growing disconnect between organisational management and their staff structures.

Issued by PDT 26 Aug 2015 08:59

How will today's trends affect tomorrow's retail? - TNS South Africa
How will today's trends affect tomorrow's retail?

It's not news to anyone that the retail environment is changing almost as fast as we can keep up with it. What is not at all clear however, is what is changing and how those changes may likely affect shopping in future. Shopping SA spoke to Michaela Murning, head of Retail & Shopper Insights at TNS, about the trends TNS has picked up on in its research and its contact with clients, and how those might influence the nature of retail in the coming years.

Issued by TNS South Africa 20 Aug 2015 11:15

It's unwise to pay too much for research, but it's worse to pay too little - Columinate
It's unwise to pay too much for research, but it's worse to pay too little

With nearly 18 million South Africans using the Internet (AMPS), online market research is one of the country's fastest growing industries. With so many people online, asking questions on the web offers the quickest and most cost-effective research option available. But with such a significant business influence we need to examine the trend of market research clients continuing to push for research that is fast, good and cheap, and suppliers who typically expect clients to trade speed or quality for cost.

Issued by Columinate 19 Aug 2015 12:01

Insights2020 - Driving customer-centric growth - Millward Brown
Insights2020 - Driving customer-centric growth

Insights2020 is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth.

Issued by Millward Brown 17 Aug 2015 10:30

The quick and the dead - A manifesto for change in consumer insight - Nudge
The quick and the dead - A manifesto for change in consumer insight

The nature of speed in commerce is changing - changing because of technology, changing because of economics, and changing because of social and cultural phenomena. This change is having far-reaching and important consequences for commerce in general and the process of working with consumer insight and market research in particular.

Issued by Nudge 13 Aug 2015 09:52

Is SA's love for fast food defying banting? - Insight Survey
Is SA's love for fast food defying banting?

One may assume that the Noakes-induced banting trend, with its renouncement of carb-laden calories, may represent a formidable foe to the local fast food industry. But just what impact, if any, is this dietary phenomenon having on domestic consumption trends?

Issued by Insight Survey 11 Aug 2015 12:16

Bridging the divide between customer intelligence and business intelligence - Effective Intelligence
Bridging the divide between customer intelligence and business intelligence

The popular phrase "you scratch my back, and I'll scratch yours" characterises the relationship between a brand and a consumer. The more time and energy brands invest into understanding their customers, the more customers will feel valued and "give back" to the brands they love.

Issued by Effective Intelligence 4 Aug 2015 12:51

The Shuffle Age: Global music fans unplugged - Havas Worldwide
The Shuffle Age: Global music fans unplugged

Havas Sports & Entertainment's second edition of its FANS.PASSIONS.BRANDS study reveals that:

Issued by Havas Worldwide 29 Jul 2015 13:49

Research confirms efficacy of TRANSIT.TV - Provantage Media Group
Research confirms efficacy of TRANSIT.TV

The latest wave of TRANSIT.TV™ Research conducted by Millward Brown for Provantage Media Group shows once again that the digital channel - which airs in taxis, taxi ranks, train stations and bus terminals across South Africa - is a highly valuable tool for communicating with the LSM B market, aged 16 - 50+.

Issued by Provantage Media Group 29 Jul 2015 13:39

The truth hurts when you ask the wrong question - Exponential
The truth hurts when you ask the wrong question

In Douglas Adams' The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous answer to the meaning of life. Which, if you missed it, was '42'.

By Bryan Melmed, Issued by Exponential 27 Jul 2015 09:01

How brands really grow 6: Urbanisation - TNS South Africa
How brands really grow 6: Urbanisation

It would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing. That's what this article is about.

By Jannie Hofmeyr, Issued by TNS South Africa 20 Jul 2015 09:56

Why data needs a human touch - Exponential
Why data needs a human touch

In May this year Slate magazine published an article entitled 'Netflix tries to put a human face on big data with its own anthropologist'. It's an interesting read, not least as it seems to assert that the highly qualified anthropologist has been appointed more for PR purposes than strategic ones and that "he puts a more human face on the mechanistic-and arguably intrusive-ways that Netflix really collects data and classifies its users".

By Bryan Melmed, Issued by Exponential 20 Jul 2015 08:35