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Millward Brown Vermeer opens regional office in South Africa

Millward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer, will service clients across the Africa and the Middle East region.

Issued by Millward Brown 17 Jul 2014 13:53

A new way of thinking about communication testing

A ground-breaking new way of communications testing coming out of TNS is set to challenge the market research industry. Traditional methods of testing advertising effectiveness have remained largely unchanged since the very beginning of print media, with short-term sales-focused outcomes being measured to determine the success of an ad. This new approach urges the industry to look beyond short-term sales effects of ads, and to consider the long-term brand impact too. Neuroscience learnings about how brand memories are formed are an essential ingredient in measuring the long-term brand impact.

Issued by TNS South Africa 16 Jul 2014 12:28

Insights now, may be the key to survival later

The first to suffer...

By Shaughan Schultz, Issued by Interact RDT 15 Jul 2014 09:58

TNS Qualitative: Humanising 'consumers' by recruiting beyond the quota

Consumers are people too. Consumers are citizens, mothers, brothers, and voters. Consumers are more than the ticked demographic boxes, they are real people with real lives, responsibilities, frustrations, interests, hobbies and passions. With this in mind, TNS Qualitative's vision incorporates "thinking outside of ticked boxes, seeing the real person behind the consumer, understanding the 'consumer' within his or her context and humanising static demographics". By understanding that people of the same demographic may not necessarily share the same need sets or motivations, TNS Qualitative has broken through traditional mindsets to rather focus on consumer's contexts.

Issued by TNS South Africa 10 Jul 2014 09:11

New express tool helps improve speed to market for successful innovation

TNS launches quick turnaround tool to identify winning concepts for business growth

Issued by TNS South Africa 8 Jul 2014 13:32

Low level brand loyalty and the new brand image in the automotive market

More than a third (35%) of current car owners who are considering purchasing a new car in the near future say they will possibly purchase a different car brand to the one that they have, according to a recent study by Ipsos. A third of car owners feel undecided.

Issued by Ipsos 8 Jul 2014 10:20

South Africa's first "State of Employee Engagement" survey reveals management and communication failures

South African industries are constantly under pressure as miscommunication and disinformation continues to drive a wedge between employers and their employees.

Issued by PDT 4 Jul 2014 09:22

Columinate survey shows increase in smartphone and app usage

According to a recent report by online market research agency, Columinate, just over one-third (36%) of smartphone users in South Africa now own a Samsung. The findings revealed a decline of 19% for Blackberry and an increase of 29% for Samsung since 2011. Despite this decrease Blackberry still holds 33% of the market. Nokia has also somewhat bared the brunt of Samsung's domination slotting in at third with 13%, and Apple holds 11% of the market.

Issued by Columinate 3 Jul 2014 12:06

Boutique SA research agency recognised amongst global giants

Cape Town-based Consumer Insight Agency (C.I.A) was recently nominated at a Unilever global awards evening in London.

Issued by Consumer Insight Agency 30 Jun 2014 11:42

How FUNDI will help your small business thrive

New app launched to assist small businesses

Issued by GfK South Africa 27 Jun 2014 11:27

Innovation at TNS launches iGETu

TNS's aim across its offerings is to be able to tell each of its clients honestly, 'We get you', which in turn can help them to 'get' their own clients better. The essence of this way of thinking is that TNS constantly strives to improve its understanding of its clients' businesses, and in turn find better ways of delivering the insights they need.

Issued by TNS South Africa 25 Jun 2014 09:20

Data analysis: adding value to research

Good quality market research means little without the correct data analysis to make sense of it all, writes Shawn Henning, analytics director at BMi Research.

By Shawn Henning, Issued by BMi Research 24 Jun 2014 11:07

TNS launches new algorithm to get to the heart of small area classification

With its long history of urbanisation measure development, TNS South Africa has devised an algorithm in order to create an objective system of classifying small areas or suburbs and villages into metropolitan, small urban and rural components. The result, called the Census Rural-Urban Measure (CRUM), was published in the public domain and released at the 2014 SAMRA conference on 13 June as a service to the industry.

Issued by TNS South Africa 19 Jun 2014 12:26

How to grow your SME through research

Following our previous piece on the downside of Internal Market Research, we've had some feedback from SMEs regarding the logistical and cost limitations of small to medium enterprises regarding market research.

Issued by Interact RDT 19 Jun 2014 11:14

TNS takes top awards at SAMRA 2014

TNS took Gold and Silver, as well as Best First Time Speakers, at the annual South African Marketing Research Association (SAMRA) conference award ceremony on Friday night.

Issued by TNS South Africa 18 Jun 2014 11:53

TNS and Millward Brown develop new way of thinking around socio-economic status in SA and Africa

TNS South Africa has developed two important new ways of thinking around LSMs and socio-economic status in the South African and pan-African space. These will be published in the public domain and released at the 2014 SAMRA conference on 13 June as a service to the industry.

Issued by TNS South Africa 12 Jun 2014 12:27

Technology company FoneWorx buys into Livingfacts Market Research

FoneWorx, a listed Telecoms and IT solutions company, has acquired a substantial stake in Livingfacts Market Research.

Issued by Livingfacts 11 Jun 2014 08:37

Major research innovation launched - Quick LSMs

Mobile interviewing is seen as the future of research because it's fast, accurate, affordable and accessible. Marketers and research houses have already been using mobile for data collection for a few years already. However, most sampling frames require specific LSM groups, and to determine a respondent's LSM group takes 30 questions, thus the practical application of mobile interviews was limited in South Africa.

Issued by Millward Brown 11 Jun 2014 08:01

ovatoyou's mobile research app takes a snapshot of life as a blogger

In an effort to better understand South African bloggers, ovatoyou - an intuitive mobile app that captures insight via photo or text - recently ran a dipstick survey to find out more about their personal likes and dislikes, blogging habits, as well as to find out how brands and marketers can work (better) with them.

Issued by imagineNATION Alliance 10 Jun 2014 13:09

BMi Research takes its consumer research to the next level with eye tracking

In a move that brings its consumer research to life and adds fascinating depth to these insights, pricing specialist BMi Research has included eye tracking in its arsenal of cutting-edge research methodologies.

Issued by BMi Research 9 Jun 2014 10:06

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