The latest Nielsen Consumer Confidence Index (Q3) shows a varied view for sub-Saharan Africa as despite it having increased by five points in Ghana (99) in the third quarter, it decreased five points in Nigeria (127), the first decline since inception of the CCI in quarter 3 of 2014. Confidence also declined five points in South Africa to 82. In contrast, Kenyan consumers are feeling markedly more optimistic in comparison to the previous quarter as reflected by the five point increase in Kenya's CCI to 117, compared to 112 in Q2 2015.
Issued by Nielsen 24 Nov 2015 09:11
With over 25 million internet users, more than 11 million active Facebook accounts and around 47 million mobile devices, South Africa is heavily influenced by the digital revolution. In an age when conversations start and spread both on and offline, organisations have to be agile to capture opportunities in real time. But many marketing organisations continue to operate by standards set in the 1950s. Outdated organisation charts fuel departmental and divisional silo-ism, while collaboration and integration remains limited.
The youth of South Africa command billions of rands in spending power, directly and through their influence over household consumer decisions. Today's young adults have more disposable income than the generations that have come before them. While marketers want to draw in the under-23s, they need to be aware that this is a heterogeneous group with mercurial tastes. They need to know these youngsters are tech-savvy and are hyperconnected, with the ability to make or break a brand overnight. Marketers and employers shouldn't try to engage with the Millennials and Generation Z consumers without truly understanding them first.
Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens.
Issued by Millward Brown 4 Nov 2015 10:49
Any tailor worth his salt will always follow the old guideline of measuring twice to ensure that there is no waste of cloth and that the end result is exactly what the client requested. The same approach is used today in business where measurement and evaluation are at the foundation of successful marketing strategies.
Issued by Interact RDT 4 Nov 2015 09:59
Hackneyed puns aside, South Africa's sugar industry is in dire straits. Whilst the Goddess of the Harvest (or perhaps more literally the unfavourable weather conditions), is perceived to be the sole inflictor of such woe, Insight Survey claims that the current quagmire is in fact the combined result of a myriad of other factors - beyond that of the elements.
Issued by Insight Survey 2 Nov 2015 13:59
Video on digital is catching up to time spent watching TV, but low digital ad receptivity brings targeting and creative challenges...
Issued by Millward Brown 14 Oct 2015 10:25