With taxi commuters making up 69% of the South African workforce (source), they are a driving factor in our economy, not to mention a large representation of the SA consumer market.
Issued by Interact RDT 19 Nov 2014 15:57
The voice of the consumer has come to the fore in the last week with the dramatic events surrounding the banner that was erected by a disgruntled Cell C customer. The banner proclaimed Cell C to be "The most useless service provider in SA - Cell C Sandton City" and has brought the issue of customer experience under scrutiny.
Issued by Ipsos 19 Nov 2014 15:12
GfK is expanding its radio audience measurement (RAM) services to countries in the Asia Pacific region.
Issued by GfK South Africa 18 Nov 2014 14:14
Valuable insights can be gleaned from visitors after they've visited your destination. Through first-hand experience a visitor can highlight what works - and what doesn't - in terms of your destination's offering. Opinions that, of late, have become readily available through the internet are proving itself as the number one research tool for destination marketers.
Issued by FusionDesign 5 Nov 2014 13:29
The growth and the potential of the washing powder industry, in South Africa, has drawn the attention of major players in the laundry care market; making news recently is the entry of Ariel, a Procter & Gamble brand, into the South African washing powder market. Ariel's entry has sparked the "Washing Powder Wars" whereby the major washing powder brand houses such as Unilever and Tiger Brands have increased their marketing budgets, embarking on campaigns to win and retain customers.
Issued by Analytix BI 4 Nov 2014 11:34
New research is being conducted to show what progress companies in South Africa are making on cutting their environmental impacts. The results will help businesses, investors, customers, campaigners and the government drive the improvements needed in corporate sustainability to avoid dangerous climate change, reduce the health effects of air pollution and conserve water resources.
Issued by Prompt Research Insights 3 Nov 2014 12:03
Shopping. It used to be simple and straightforward for South African consumers. A shopping spree involved travelling to a store or mall, looking at products, making a decision and then making a purchase. Possibly some time was spent perusing sales material in local newspapers or magazines beforehand, and you might have asked for some input from friends and family about the item to be purchased - the basic process was well established. But the digital revolution has changed the way South Africans shop and a primary example of this is the impact of the mobile phone.
The world's most innovative market research conference is coming to Africa in November. Cape Town will play host to the inaugural Market Research in the Mobile World (MRMW) Africa conference on 5 and 6 November. TNS will have a strong voice in discussing the latest mobile market research innovations, along with other market leaders.
Issued by TNS South Africa 28 Oct 2014 11:01
BeautySouthAfrica.com has launched a refreshing new space for beauty brands to engage with South African women. When a reader joins the BSA Beauty Network, they are invited to complete a survey, where they share their age, location and details of every aspect of their beauty routine, including the brands they love. Using this data, BSA is able to target precise demographic profiles of women to sample and test beauty products.
Issued by The Publishing Partnership 24 Oct 2014 11:02
Approaching the African market like a western one and not taking time to understand it, is what has kept most brands from successfully making it in certain categories.
Issued by Foshizi 24 Oct 2014 09:12
Enhanced brand recognition and a strong identity are at the core of BMi Research's new web portal (www.bmi.co.za), which not only showcases its extensive range of specialist qualitative and quantitative research solutions, but also critical industry insights penned by the company's thought leaders.
Issued by BMi Research 23 Oct 2014 11:02
Local premium mobile advertising network, Vicinity Media, has announced a partnership with a leading global research house to flight a test mobile research campaign investigating the social grants sector in the Eastern Cape, Western Cape and KZN. Capitalising on its technology, the explosion of mobile ownership and the ability to directly reach location-specific individuals in real time, Vicinity Media is set to revitalise the field of mobile marketing and research in South Africa.
Issued by Vicinity Media 23 Oct 2014 10:44
Social media has grown exponentially and has become an increasingly important aspect in understanding consumer engagement. In order to help its clients make decisions in an increasingly complex and connected environment, TNS has launched its social media offering to make sense of the vast data in this space.
Issued by TNS South Africa 17 Oct 2014 11:59