How to ensure authenticity in the online/social space
How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people...

Issued by IGI 15 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know
Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences...

Issued by Kantar TNS 8 Aug 2017

SA energy drinks market, Monsters vs Bulls?
SA energy drinks market, Monsters vs Bulls?

Insight Survey's latest SA Sports and Energy Drinks Industry Landscape Report 2017 carefully unfolds the sports and energy drinks markets based on the latest information and research...

Issued by Insight Survey 7 Aug 2017

Talking with and not talking to your audience
Talking with and not talking to your audience

In the postmodern branding landscape, we must think of our brands as humans (even though we cannot touch them, see them or feel them). They have a body language, a way that they act and they are part of a larger story...

Issued by IGI 19 Jul 2017