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Digital advertising insights into investment and savings growth - The SpaceStation
Digital advertising insights into investment and savings growth

The IAB South Africa and Effective Measure conducted a reader survey in late 2014 into online behaviour related to investment and savings. In an effort to gain a more in-depth understanding of this market, The SpaceStation explored the investments and savings market further by incorporating other external research including AMPS data. Their results show a very strong case for the use of digital advertising, specifically premium display, in the investments and savings market.

Issued by The SpaceStation 16 Apr 2015 13:10

Clover still a favourite amongst consumers in SA - Analytix BI
Clover still a favourite amongst consumers in SA

Clover Fresh Milk is still the number one milk brand amongst consumers in South Africa. It is leading the market at 49% based on the number of consumers who have purchased Fresh milk in the past seven days.

Issued by Analytix BI 15 Apr 2015 12:19

Data, analytics and action - Effective Intelligence
Data, analytics and action

Are you a data-driven marketer? Can you confidently say, beyond a shadow of a doubt, which components are bringing you the greatest return along the specific stages of your customer journey? Are you in complete control of personalising the delivery of messages to a tailored audience, across multiple channels?

Issued by Effective Intelligence 9 Apr 2015 10:11

Proactive launches real-time data tool - Provantage Media Group
Proactive launches real-time data tool

In most instances, measurement and ROI (the holy grail of marketing campaigns) are looked at in retrospect. What is lacking in the activations space is a tool that provides real-time data for real-time insights that lead to real-time results. Reflecting on the success or failure of an activations campaign will be relegated to history once marketers make use of a new tool implemented by Proactive™.

Issued by Provantage Media Group 1 Apr 2015 10:56

New tool reveals hidden shape of brand social media networks - Kagiso Media
New tool reveals hidden shape of brand social media networks

Market research agency KLA has partnered with the Connected Action Consulting Group in Silicon Valley, to launch a cutting-edge tool that allows businesses to understand the shape and nature of their brand's presence in social media networks. The Social Media Network Optimisation (SMNO) tool provides insights into the quality of the conversations within a brand's social media network enabling brand custodians to pro-actively manipulate this space to their advantage.

Issued by Kagiso Media 31 Mar 2015 09:49