Actionable insights into omni-channel journey execution
Actionable insights into omni-channel journey execution

Today, brands and their agencies are placing increased emphasis on omni-channel marketing initiatives, particularly when it comes to managing the customer experience as part of ongoing, individual customer journeys...

Issued by Effective Intelligence 24 May 2016

First AMEC Awards shortlist for Africa
First AMEC Awards shortlist for Africa

Ornico's campaign analysis of the inaugural CEO SleepOut in 2015 has been shortlisted in two categories for the prestigious AMEC Awards recognising excellence in communications measurement and evaluation...

Issued by Ornico 24 May 2016

Where are the most business owners and entrepreneurs located?
Where are the most business owners and entrepreneurs located?

Caxton's ROOTS 2016, launched by SPARK Media, is South Africa's largest urban community survey, providing powerful insights into consumers at a local level and amongst many categories, while offering insights into, for example - the business owner...

Issued by SPARK Media 19 May 2016

Is visual the new language of consumers? Do we need to approach social media analytics in a new way?
Is visual the new language of consumers? Do we need to approach social media analytics in a new way?

TNS South Africa won the Best Overall Paper, the Best First-time Speaker, the Kantar TNS Innovations Award and the People's Choice Award at the 2016 South African Market Research Conference...

Issued by TNS Global 18 May 2016

2016 Internet Banking SITEisfaction survey crowns FNB SA's best Digital Bank
2016 Internet Banking SITEisfaction survey crowns FNB SA's best Digital Bank

Insights agency Columinate has released the results of its fifth annual Internet Banking SITEisfaction survey of customer satisfaction with digital banking services in South Africa...

Issued by Columinate 16 May 2016

Thinking that you know, then you don't #TheStruggleisReal
Thinking that you know, then you don't #TheStruggleisReal

Simone Ardagh, Effective Intelligence Customer Engagement Connoisseur and Evangelist, says that a new era of marketing has arrived - out with personalised, in with individualised.

By Simone Ardagh, Issued by Effective Intelligence 12 May 2016

ROOTS 2016 identifies where the shoppers are
ROOTS 2016 identifies where the shoppers are

Shopping centres are local community hubs where people converge to meet, shop, eat and to be entertained, but which shopping centres are favoured? Are consumers willing to travel? How often do they shop?...

Issued by SPARK Media 12 May 2016

Insights2020: Three dimensions for customer-centric growth
Insights2020: Three dimensions for customer-centric growth

By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!...

Issued by Millward Brown 4 May 2016

Ipsos South Africa receives Digital Genius Award
Ipsos South Africa receives Digital Genius Award

Ipsos was awarded the Digital Genius Award at the recent annual Agency Day held by Unilever South Africa. This award is given to a person or agency that actively supports implementation/migration to digital in their proposals and methodologies...

Issued by Ipsos 25 Apr 2016

ROOTS 2016 delivers technology insights
ROOTS 2016 delivers technology insights

Caxton's latest installment of its largest urban community survey, ROOTS, was recently launched by Spark Media and provides insights into the use of, and prevalence of, technology in the home at grass roots level...

Issued by Spark Media 22 Apr 2016

The what, why and how of mapping the customer journey
The what, why and how of mapping the customer journey

Digital marketers have long been savvy to the fact that storytelling is the key to greater customer engagement. But stories also give companies more detailed ways to understand said engagement...

Issued by Interact RDT 20 Apr 2016