In Douglas Adams' The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous answer to the meaning of life. Which, if you missed it, was '42'.
It would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing. That's what this article is about.
In May this year Slate magazine published an article entitled 'Netflix tries to put a human face on big data with its own anthropologist'. It's an interesting read, not least as it seems to assert that the highly qualified anthropologist has been appointed more for PR purposes than strategic ones and that "he puts a more human face on the mechanistic-and arguably intrusive-ways that Netflix really collects data and classifies its users".
The latest Nielsen Global Survey on new product innovation has found that consumers in South Africa have a distinctly 'new world' view and are far more inclined to try new products.
Issued by Nielsen 16 Jul 2015 10:03
Consumers are officially using the internet to make more automotive-related decisions. Last year the IAB SA conducted an online poll into automotive purchasing behaviour, and the results showed that online is definitely the most favoured platform of people who own, use and maintain vehicles. The SpaceStation has added data from other sources to contextualise these insights further for advertisers in the automotive sector.
Issued by The SpaceStation 15 Jul 2015 11:52
A recent online survey has shown that South Africans are embracing the concept of contributing 67 minutes of their time to the less fortunate on Mandela Day. But whilst they love the concept, actual involvement isn't likely to be as strong.
Issued by Nudge 14 Jul 2015 12:20
Great products are floundering because suppliers don't know enough about their markets. As many as 75% to 80% of new products and services flop, according to research firm GfK. A lot of these innovations fail because suppliers lack vital knowledge about their markets.
Issued by GfK South Africa 7 Jul 2015 08:28
Be it the economic repercussions of the recent wave of xenophobic violence sweeping the country; the import tariff war waged against European markets; or the effects of foreign viruses on domestic crop yield, it is clear that the market environment of South Africa's potato industry is currently bound by a single common denominator: that of the 'foreign'.
Issued by Insight Survey 6 Jul 2015 09:36
I just landed this awesome 'Strategic Planning Director' job. I am a week in and while this article may lead to the shortest strategic planning career in the history of advertising, I reckon I'll throw the proverbial caution to the wind and give it a go anyway.
This story begins in the United States when car ownership exploded in the 1950's. Detroit led the world in car manufacturing with faster, ever more powerful cars. In 1956 Russia kicked off the space age with the Sputnik. Car design followed with tail fins designed to look like rocket ships.
Last year, five research companies were shortlisted to participate in the National Association of Broadcasters' ("NAB") public tender, for a new radio audience and currency measurement survey. The shortlisted companies were ACNielsen, Ask Afrika, GfK, Ipsos and TNS Research Surveys.
Issued by National Association of Broadcasters 19 Jun 2015 13:24
In 1999, AdAge (USA) polled American marketers to determine the greatest advertising campaigns of the 20th century. The winner was 'Think Small', the campaign that introduced the USA to the Volkswagen Beetle in 1959. It was crafted by Doyle, Dayne, Bernbach.
"The first day when I walked into a contact centre and saw it looking, sounding and functioning like a beehive, I knew I had my work cut out for me. So my PhD was done in contact centres and I used a correlation study to compare sensory profiles with absenteeism, attrition and performance. Obviously I managed to prove my hypothesis. While contact centres work really well for a certain group of people (28%) and are energised by it, 34% of people will die a slow death - they hate it, can't function, get stressed, anxious and eventually drop out."
Issued by Sensory Intelligence Consulting_ 18 Jun 2015 12:01
Infotools SA have exclusive distribution rights, outside West Africa, for the Nigeria AMPs and Media Diary databases. Spanning from 2003 to current, offering robust trended analysis. Contact .
Issued by Infotools 18 Jun 2015 11:01
In my second article, I argued that a business or brand cannot grow unless people's minds are changed. More precisely: a brand increases its chances of being used by laying down tracks of a certain kind in people's brains. Those tracks make the brand 'mentally available'. Mental availability, in turn, helps drive use by, for example, increasing consideration among non-customers for a subscription service like banking; or driving the next purchase of a packaged good like tea.