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How TNS is harnessing the true value of social media insights - TNS South Africa
How TNS is harnessing the true value of social media insights

Social media has grown exponentially and has become an increasingly important aspect in understanding consumer engagement. In order to help its clients make decisions in an increasingly complex and connected environment, TNS has launched its social media offering to make sense of the vast data in this space.

Issued by TNS South Africa 17 Oct 2014 11:59

Join the world's most innovative market research conference: MRMW is coming to Africa
Join the world's most innovative market research conference: MRMW is coming to Africa

In a remarkably short period of time, mobile technology has revolutionised Africa. Mobile-based research methods are increasingly being recognised as the best way to get timely and cost-effective insights. However, the unique characteristics of the region necessitate for a re-invention of MR practices that will respond to the needs and challenges of the region and help researchers proactively shape their strategies for the future.

Issued by Merlien 3 Oct 2014 11:44

Why perform marketing research?
Why perform marketing research?

Active research is a vital part of any business. It is the platform that allows for a better understanding of client and customer needs in an ever-changing world; which enhances the trusting relationship between businesses and their consumers.

Issued by W5 Partners 29 Sep 2014 12:16

Michael Walker
Don't be in a hurry to dump Google Analytics

As your online platforms mature and expand, you'll inevitably arrive at a point when you will want to implement a web analytics solution that is richer in functionality than the free Google Analytics toolset.

By Michael Walker, Issued by 25AM 25 Sep 2014 12:07

Millward Brown opens in Pakistan - Millward Brown
Millward Brown opens in Pakistan

Millward Brown, a global leader in brand, media and communications research, officially opened its newest office in Karachi, Pakistan last week.

Issued by Millward Brown 23 Sep 2014 13:11

New research director to drive top-class research at GSB - UCT Graduate School of Business
New research director to drive top-class research at GSB

The new research director at Africa's top business school, the University of Cape Town Graduate School of Business, believes that the school can do even more to promote research that can change the world.

Issued by UCT Graduate School of Business 23 Sep 2014 11:07

Tenthavenue and TNS partner to launch mFluence, the 360° global path-to-purchase planning tool - TNS South Africa
Tenthavenue and TNS partner to launch mFluence, the 360° global path-to-purchase planning tool

A cloud-based planning tool that gives unparalleled insight into how to engage with consumers based on their behaviour across different channels

Issued by TNS South Africa 22 Sep 2014 13:57

Firefly Millward Brown launches in Jeddah, Saudi Arabia - Millward Brown
Firefly Millward Brown launches in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia.

Issued by Millward Brown 18 Sep 2014 12:44

Brand reputation important for low-cost vehicle purchases - Ipsos
Brand reputation important for low-cost vehicle purchases

One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect.

Issued by Ipsos 17 Sep 2014 10:42

The remedy for research headaches - Interact RDT
The remedy for research headaches

As a research manager operating in today's business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every research providers worst nightmare.

Issued by Interact RDT 16 Sep 2014 09:53

Investing for impact has rapidly expanded into the mainstream - UCT Graduate School of Business
Investing for impact has rapidly expanded into the mainstream

The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investing for impact is on the rise in both South Africa and Nigeria. The financial industry is already abuzz with talk about the trend, and the Barometer is here to clarify what the talk really means.

Issued by UCT Graduate School of Business 15 Sep 2014 11:00

Apple's first phablet to play catch-up in a challenging market - TNS South Africa
Apple's first phablet to play catch-up in a challenging market

- Large screen phones, or 'phablets', already comprise 30% smartphones in top markets
- Growth driven by the surge in online video consumption

Issued by TNS South Africa 10 Sep 2014 11:15

Navigating the Matrix of real growth opportunities - TNS South Africa
Navigating the Matrix of real growth opportunities

Innovation is something we are all thinking about, especially as the marketplace becomes increasingly competitive with so much on offer to satisfy consumer needs. However, it has been found that 80% of innovation fails within three years. Roman Bryan, Senior Vice President, Global Client Services at TNS, highlights the need to pinpoint opportunities for growth with more clarity in order for innovation and product development to be more successful. TNS's Growth Tool, Matrix, helps fuel this by identifying high potential product-led growth opportunities, while taking a more disciplined approach to finding and applying these.

Issued by TNS South Africa 9 Sep 2014 13:32

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments.

Issued by Knowledge Resources 9 Sep 2014 10:24

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