The confluence of four market conditions - economic downturn; internet penetration; technology improvement; and consumer readiness to participate in e-commerce and online surveys, has created fertile ground for online market research companies like Nudge to create disruptive alternatives to traditional market research.
Issued by Nudge 20 Mar 2015 09:43
Ipsos in South Africa is pleased to announce the appointment of its new country manager - Ryan Gould. This follows the announcement of Harald Hasselmann's departure. Hasselmann will be leading Ipsos's Nordics cluster in Scandinavia.
Issued by Ipsos 19 Mar 2015 13:19
Global brands need to work harder to understand African consumers
Issued by The WFA in conjunction with Millward Brown 18 Mar 2015 12:24
A new study will be released this week to show those companies in South Africa that are doing the most to reduce their environmental impacts.
Issued by Prompt Research Insights 18 Mar 2015 10:34
Let's face it. Although we are one nation, we are also appropriately coined the "rainbow nation". Meaning that we have people and cultures in South Africa that are varied and unique. This is fantastic, as growing up in SA means you become a diverse individual.
An informed decision is a better decision. By using the right analytics you can put intelligence into action, helping you increase profitability, enhance productivity and deliver a superior return on your marketing investment.
Issued by Effective Intelligence 6 Mar 2015 11:00
New report from Nielsen shows hard retail data, consumer needs and behaviour, combined with macro-economic datasets, are better indicators of opportunity and success in African markets.
Issued by Nielsen 3 Mar 2015 11:26
Our audience data and insights accurately predicted the best picture Oscar winner in 2013 and 2014. So whilst it is potentially foolhardy to put our neck on the line again, I'm here to tell you that Birdman will win. And this is why.
Last week's much awaited State of the Nation Address by President Zuma received significant media attention, both locally and internationally.
Issued by TNS South Africa 20 Feb 2015 09:04