South African consumer mood swings up again
South African consumer mood swings up again

There's a 'new normal' permeating the South African psyche and that's the fact, that nothing is normal anymore! As a result, the latest Consumer Confidence Index figures from Nielsen reflect another huge swing, this time upwards...

Issued by Nielsen 3 days ago

All you want for Xmas... is more customers
All you want for Xmas... is more customers

This festive season, Effective Intelligence (EI) - South Africa's leading direct marketing solutions provider - offers you the gift of more customers...

Issued by Effective Intelligence 6 Dec 2016

Insights2020: Connecting the dots
Insights2020: Connecting the dots

The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers...

By Nicki Cunliffe & Olivia Barlow, Issued by Kantar Millward Brown 5 Dec 2016

Current financial issues of the low- to mid-income groups
Current financial issues of the low- to mid-income groups

Foshizi conducted a qualitative research study this year to understand how the low- to mid-income groups (LSM 4-7) are coping in this tough economic climate, particularly, with the festive season looming...

Issued by Foshizi 1 Dec 2016

Building better brand experiences in the touchpoint revolution
Building better brand experiences in the touchpoint revolution

How can marketers control experiences when they cannot predict in which context, through which touchpoint, and in what order, those experiences will happen?..

By Roz Calder, Issued by Kantar TNS 23 Nov 2016

Infotools SA in proud partnership with BrandMapp 2016
Infotools SA in proud partnership with BrandMapp 2016

Consumer behaviour and media consumption behaviour is changing at a rapid pace. Marketers and media owners need to cast their nets wide to gather data on these trends to make sure they stay relevant...

Issued by Infotools 17 Nov 2016

Kantar launches Kantar Public to serve government and public sector clients
Kantar launches Kantar Public to serve government and public sector clients

New global brand Kantar Public will work with clients in government, development organisations and commercial businesses to advise in the delivery of public policy, public services and public communications...

Issued by Kantar TNS 8 Nov 2016

GEN president to visit South Africa for launch of GEW 2016
GEN president to visit South Africa for launch of GEW 2016

The Global Entrepreneurship Network (GEN) president, Jonathan Ortmans, will be visiting South Africa for the Global Entrepreneurship Week (GEW) 2016...

Issued by Global Entrepreneurship Network 2 Nov 2016

13 stunning stats on the ROI and growth of online communities
13 stunning stats on the ROI and growth of online communities

In our customer-led world, the various types of online communities have become an indispensable tool to harness customer feedback and insight...

By Kelvin Claveria, Issued by nudge 1 Nov 2016