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Latest Ipsos quality study puts SA motor industry in very good light - Ipsos
Latest Ipsos quality study puts SA motor industry in very good light

Ipsos South Africa (part of the second largest survey-based market research company in the world), and its 12 local syndicate members representing 18 brands, have announced both the 2014 product quality and customer experience (service received when purchasing or servicing) awards at the same time. Previously the results were announced separately.

Issued by Ipsos 28 Aug 2014 11:35

Don't be customer experience shortsighted - Interact RDT
Don't be customer experience shortsighted

Customer experience ROI

Issued by Interact RDT 21 Aug 2014 09:54

Automatically better results - How automation improves market research - TNS South Africa
Automatically better results - How automation improves market research

"We're building systems that make it possible for computers to do what people would normally have done. And that stretches across our entire value creation process," says Jan Hofmeyr, Chief Research Officer: Behaviour Change at TNS. He's referring to automation - an area in which he believes TNS is leading the way within the market research industry.

Issued by TNS South Africa 19 Aug 2014 11:05

The NOW Project 2014 update - a future proofing segmentation tool - Consumer Insight Agency
The NOW Project 2014 update - a future proofing segmentation tool

The 2014 update is ready to roll.

Issued by Consumer Insight Agency 18 Aug 2014 13:31

Trend: Online consumer tribes - Interact RDT
Trend: Online consumer tribes

In the past, well, the days before the internet and e-commerce, people would actually believe adverts on the TV and of course the opinions of their neighbours, family and friends.

Issued by Interact RDT 14 Aug 2014 13:37

What women want when they shop - 34
What women want when they shop

The spending power of the female shopper in SA is undebatable in today's retail environment. From FMCG and healthcare, to banking, car purchases and insurance, the need to understand this female shopper mindset has never been greater. The reality is, however, that conventional research methods that are usually based in controlled, sterile, and somewhat scary, environments, often restrict the levels of honesty and reality women are willing to share. "This is severely limiting brands' ability to uncover powerful insights that help them actually sell more smartly," states Mimi Nicklin, 34's Strategic Director and founder of the Council.

Issued by 34 13 Aug 2014 14:08

Empathy the cornerstone of consumer research - NATIVE VML
Empathy the cornerstone of consumer research

As global competition for both customers and talent heats up, enlightened companies are realising that being a good corporate citizen doesn't just benefit the community and the world. In the long run, it benefits the company itself because customers are drawn to companies that are authentically committed to social innovation. Employees are attracted to organisations with a strong sense of purpose.

Issued by Digital Edge Live 12 Aug 2014 13:20

What do cupcakes, sex, Kenyan tourists, your salary and Twitter have in common? - Interact RDT
What do cupcakes, sex, Kenyan tourists, your salary and Twitter have in common?

Well, what may be seemingly random information to one person may be valuable insights to another. The common thread with all great research though, is that it answers questions. It finds links, patterns and commonalities in previously grey areas. Observe...

Issued by Interact RDT 7 Aug 2014 09:26

TNS embraces neuroscience to augment its brand and communications offer - TNS South Africa
TNS embraces neuroscience to augment its brand and communications offer

TNS has long been associated with its strong brand and communications offer. The marketing research company has now taken this a step further by combining its brand and communications understanding with neuroscience to get to the heart, or brain as it were, of what people are thinking when they make decisions.

Issued by TNS South Africa 6 Aug 2014 09:49

All set for ITWeb Brainstorm SA CIO survey - ITWeb
All set for ITWeb Brainstorm SA CIO survey

ITWeb will begin inaugural research among top local IT executives on 1 August.

Issued by ITWeb 1 Aug 2014 10:11

Are the social media rants actually your companies fault? - Interact RDT
Are the social media rants actually your companies fault?

Just a quick glance at Hellopeter will tell you that no matter how prominent and reputable a company may be, they still make mistakes.

Issued by Interact RDT 31 Jul 2014 11:11

TV strikes back: rise of digital devices drives new viewing habits - TNS South Africa
TV strikes back: rise of digital devices drives new viewing habits

  • Three-quarters of internet users globally still watch TV daily
  • Almost half of TV viewers are 'screen-stacking' in the evening
  • A quarter now watch online video daily on a digital device

    Issued by TNS South Africa 29 Jul 2014 11:00

  • Kantar invests in ZappiStore to accelerate growth in self-serve research solutions - TNS South Africa
    Kantar invests in ZappiStore to accelerate growth in self-serve research solutions

    Kantar is pleased to announce an investment in ZappiStore, the global pioneer in automated market research.

    Issued by TNS South Africa 28 Jul 2014 12:35

    #MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report - Mobile Marketing Association
    #MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report

    Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data.

    Issued by Mobile Marketing Association 25 Jul 2014 14:56

    Ipsos presents new thinking on share of wallet - Ipsos
    Ipsos presents new thinking on share of wallet

    In a time when the economy is so volatile, it is important to understand customers' spending patterns. "Focussing on retaining customers alone does not have a big enough impact on a company's bottom line," states Rentia Kramer, Head of Ipsos Loyalty in South Africa. Even though your brand could be receiving high satisfaction and recommendation ratings from customers, it could still be losing sales if customers are more satisfied with, and more likely to recommend, a competitor. It is valuable and important to measure how happy your customers are and how likely they would be to recommend your brand, however it doesn't shed any light on how customers are dividing their spending between your brand and its competitors.

    Issued by Ipsos 24 Jul 2014 12:29

    Taxis - the new vehicle for research - Interact RDT
    Taxis - the new vehicle for research

    According to the National Household Travel Survey in 2013, 69% of people in South Africa use taxis to get to work, with the majority of this statistic residing in Gauteng (source).

    Issued by Interact RDT 24 Jul 2014 11:08

    2013 AMPS Mobile report out this week - Mobile Marketing Association
    2013 AMPS Mobile report out this week

    Silverstone and the Mobile Marketing Association (South Africa) are releasing a comprehensive mobile review and series of research reports on the South African Audience Research Foundation's AMPS (All Media and Products Survey) 2013 data, this week.

    Issued by Mobile Marketing Association 23 Jul 2014 09:05

    Millward Brown Vermeer opens regional office in South Africa - Millward Brown
    Millward Brown Vermeer opens regional office in South Africa

    Millward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer, will service clients across the Africa and the Middle East region.

    Issued by Millward Brown 17 Jul 2014 13:53

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