Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z and provides guidance on how marketers can engage more effectively with this increasingly important group...

Issued by Kantar Millward Brown 10 Jan 2017

What are millennials spending their money on during this season?
What are millennials spending their money on during this season?

Retailers are hoping to attract all demographics during the holiday season, but millennials are a particularly coveted group...

Issued by Exponential 22 Dec 2016

South African consumer mood swings up again
South African consumer mood swings up again

There's a 'new normal' permeating the South African psyche and that's the fact, that nothing is normal anymore! As a result, the latest Consumer Confidence Index figures from Nielsen reflect another huge swing, this time upwards...

Issued by Nielsen 7 Dec 2016