Research press office news

Your industry
Columinate takes two awards at annual SAMRA conference - Columinate
Columinate takes two awards at annual SAMRA conference

Columinate walked away with two awards at the recent Southern African Marketing Research (SAMRA) conference for Best First Time Speaker and a Silver for Best Overall Paper.

Issued by Columinate 20 May 2015 11:50

SA grocery shoppers ripe for the picking across an array of digital channels - Nielsen
SA grocery shoppers ripe for the picking across an array of digital channels

South Africa's burgeoning connected commerce era means that consumers are no longer shopping entirely online or offline but rather taking a blended approach, using whatever channel best suits their needs.

Issued by Nielsen 18 May 2015 11:35

Load shedding: Levelling the nation - Nudge
Load shedding: Levelling the nation

South Africa is often criticised for being unequal and divided. Load shedding has transcended the racial, age and economic divides to create a common ground, through shared experiences of darkness, congested traffic, and cold dinners.

Issued by Nudge 15 May 2015 10:37

How to begin optimising your customer retention - Ipsos
How to begin optimising your customer retention

Retaining customers is a big focus in every business, and every business wants to make sure that their customers are happy and loyal - so that they buy more and buy more often. The way to do this is obviously through positive engagement, meeting their needs, and meeting needs better than the competition. This ongoing and increasing spend or share of wallet drives profitability and market share growth.

Issued by Ipsos 12 May 2015 13:06

Columinate 2015 Internet Banking SITEisfaction survey shows improvement from local banks - Columinate
Columinate 2015 Internet Banking SITEisfaction survey shows improvement from local banks

Specialist online marketing research agency, Columinate, has released its fourth annual Internet Banking SITEisfaction® survey. Launched in 2012, the survey is a measure of customer satisfaction with online banking services in South Africa and the significant changes the banks are undergoing. The report is the only one of its kind to focus exclusively on internet banking and is viewed by the industry as a key feedback tool for the banks evaluated as it reveals the behaviours and experiences of their online customers.

Issued by Columinate 11 May 2015 11:49

Say Big Data one more time... - Effective Intelligence
Say Big Data one more time...

"Alice came to a fork in the road. 'Which road do I take?' she asked. 'Where do you want to go?' responded the Cheshire Cat. 'I don't know,' Alice answered. 'Then,' said the Cat, 'it doesn't matter.'"

Issued by Effective Intelligence 7 May 2015 13:02

Digital advertising insights into investment and savings growth - The SpaceStation
Digital advertising insights into investment and savings growth

The IAB South Africa and Effective Measure conducted a reader survey in late 2014 into online behaviour related to investment and savings. In an effort to gain a more in-depth understanding of this market, The SpaceStation explored the investments and savings market further by incorporating other external research including AMPS data. Their results show a very strong case for the use of digital advertising, specifically premium display, in the investments and savings market.

Issued by The SpaceStation 16 Apr 2015 13:10

Clover still a favourite amongst consumers in SA - Analytix BI
Clover still a favourite amongst consumers in SA

Clover Fresh Milk is still the number one milk brand amongst consumers in South Africa. It is leading the market at 49% based on the number of consumers who have purchased Fresh milk in the past seven days.

Issued by Analytix BI 15 Apr 2015 12:19

Data, analytics and action - Effective Intelligence
Data, analytics and action

Are you a data-driven marketer? Can you confidently say, beyond a shadow of a doubt, which components are bringing you the greatest return along the specific stages of your customer journey? Are you in complete control of personalising the delivery of messages to a tailored audience, across multiple channels?

Issued by Effective Intelligence 9 Apr 2015 10:11