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All set for ITWeb Brainstorm SA CIO survey

ITWeb will begin inaugural research among top local IT executives on 1 August.

Issued by ITWeb 1 Aug 2014 10:11

Are the social media rants actually your companies fault?

Just a quick glance at Hellopeter will tell you that no matter how prominent and reputable a company may be, they still make mistakes.

Issued by Interact RDT 31 Jul 2014 11:11

TV strikes back: rise of digital devices drives new viewing habits

  • Three-quarters of internet users globally still watch TV daily
  • Almost half of TV viewers are 'screen-stacking' in the evening
  • A quarter now watch online video daily on a digital device

    Issued by TNS South Africa 29 Jul 2014 11:00

  • Kantar invests in ZappiStore to accelerate growth in self-serve research solutions

    Kantar is pleased to announce an investment in ZappiStore, the global pioneer in automated market research.

    Issued by TNS South Africa 28 Jul 2014 12:35

    #MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report

    Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data.

    Issued by Mobile Marketing Association 25 Jul 2014 14:56

    Ipsos presents new thinking on share of wallet

    In a time when the economy is so volatile, it is important to understand customers' spending patterns. "Focussing on retaining customers alone does not have a big enough impact on a company's bottom line," states Rentia Kramer, Head of Ipsos Loyalty in South Africa. Even though your brand could be receiving high satisfaction and recommendation ratings from customers, it could still be losing sales if customers are more satisfied with, and more likely to recommend, a competitor. It is valuable and important to measure how happy your customers are and how likely they would be to recommend your brand, however it doesn't shed any light on how customers are dividing their spending between your brand and its competitors.

    Issued by Ipsos 24 Jul 2014 12:29

    Taxis - the new vehicle for research

    According to the National Household Travel Survey in 2013, 69% of people in South Africa use taxis to get to work, with the majority of this statistic residing in Gauteng (source).

    Issued by Interact RDT 24 Jul 2014 11:08

    2013 AMPS Mobile report out this week

    Silverstone and the Mobile Marketing Association (South Africa) are releasing a comprehensive mobile review and series of research reports on the South African Audience Research Foundation's AMPS (All Media and Products Survey) 2013 data, this week.

    Issued by Mobile Marketing Association 23 Jul 2014 09:05

    Millward Brown Vermeer opens regional office in South Africa

    Millward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer, will service clients across the Africa and the Middle East region.

    Issued by Millward Brown 17 Jul 2014 13:53

    A new way of thinking about communication testing

    A ground-breaking new way of communications testing coming out of TNS is set to challenge the market research industry. Traditional methods of testing advertising effectiveness have remained largely unchanged since the very beginning of print media, with short-term sales-focused outcomes being measured to determine the success of an ad. This new approach urges the industry to look beyond short-term sales effects of ads, and to consider the long-term brand impact too. Neuroscience learnings about how brand memories are formed are an essential ingredient in measuring the long-term brand impact.

    Issued by TNS South Africa 16 Jul 2014 12:28

    Insights now, may be the key to survival later

    The first to suffer...

    By Shaughan Schultz, Issued by Interact RDT 15 Jul 2014 09:58

    TNS Qualitative: Humanising 'consumers' by recruiting beyond the quota

    Consumers are people too. Consumers are citizens, mothers, brothers, and voters. Consumers are more than the ticked demographic boxes, they are real people with real lives, responsibilities, frustrations, interests, hobbies and passions. With this in mind, TNS Qualitative's vision incorporates "thinking outside of ticked boxes, seeing the real person behind the consumer, understanding the 'consumer' within his or her context and humanising static demographics". By understanding that people of the same demographic may not necessarily share the same need sets or motivations, TNS Qualitative has broken through traditional mindsets to rather focus on consumer's contexts.

    Issued by TNS South Africa 10 Jul 2014 09:11

    New express tool helps improve speed to market for successful innovation

    TNS launches quick turnaround tool to identify winning concepts for business growth

    Issued by TNS South Africa 8 Jul 2014 13:32

    Low level brand loyalty and the new brand image in the automotive market

    More than a third (35%) of current car owners who are considering purchasing a new car in the near future say they will possibly purchase a different car brand to the one that they have, according to a recent study by Ipsos. A third of car owners feel undecided.

    Issued by Ipsos 8 Jul 2014 10:20

    South Africa's first "State of Employee Engagement" survey reveals management and communication failures

    South African industries are constantly under pressure as miscommunication and disinformation continues to drive a wedge between employers and their employees.

    Issued by PDT 4 Jul 2014 09:22

    Columinate survey shows increase in smartphone and app usage

    According to a recent report by online market research agency, Columinate, just over one-third (36%) of smartphone users in South Africa now own a Samsung. The findings revealed a decline of 19% for Blackberry and an increase of 29% for Samsung since 2011. Despite this decrease Blackberry still holds 33% of the market. Nokia has also somewhat bared the brunt of Samsung's domination slotting in at third with 13%, and Apple holds 11% of the market.

    Issued by Columinate 3 Jul 2014 12:06

    Boutique SA research agency recognised amongst global giants

    Cape Town-based Consumer Insight Agency (C.I.A) was recently nominated at a Unilever global awards evening in London.

    Issued by Consumer Insight Agency 30 Jun 2014 11:42

    How FUNDI will help your small business thrive

    New app launched to assist small businesses

    Issued by GfK South Africa 27 Jun 2014 11:27

    Innovation at TNS launches iGETu

    TNS's aim across its offerings is to be able to tell each of its clients honestly, 'We get you', which in turn can help them to 'get' their own clients better. The essence of this way of thinking is that TNS constantly strives to improve its understanding of its clients' businesses, and in turn find better ways of delivering the insights they need.

    Issued by TNS South Africa 25 Jun 2014 09:20

    Data analysis: adding value to research

    Good quality market research means little without the correct data analysis to make sense of it all, writes Shawn Henning, analytics director at BMi Research.

    By Shawn Henning, Issued by BMi Research 24 Jun 2014 11:07

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