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BeautySouthAfrica launches community for women to test beauty products - The Publishing Partnership
BeautySouthAfrica launches community for women to test beauty products

BeautySouthAfrica.com has launched a refreshing new space for beauty brands to engage with South African women. When a reader joins the BSA Beauty Network, they are invited to complete a survey, where they share their age, location and details of every aspect of their beauty routine, including the brands they love. Using this data, BSA is able to target precise demographic profiles of women to sample and test beauty products.

Issued by The Publishing Partnership 24 Oct 2014 11:02

With black people, the more things change, the more they stay the same - Foshizi
With black people, the more things change, the more they stay the same

Approaching the African market like a western one and not taking time to understand it, is what has kept most brands from successfully making it in certain categories.

Issued by Foshizi 24 Oct 2014 09:12

Strategic new website for BMi Research - BMi Research
Strategic new website for BMi Research

Enhanced brand recognition and a strong identity are at the core of BMi Research's new web portal (www.bmi.co.za), which not only showcases its extensive range of specialist qualitative and quantitative research solutions, but also critical industry insights penned by the company's thought leaders.

Issued by BMi Research 23 Oct 2014 11:02

Vicinity Media technology revolutionises research methods - Vicinity Media
Vicinity Media technology revolutionises research methods

Local premium mobile advertising network, Vicinity Media, has announced a partnership with a leading global research house to flight a test mobile research campaign investigating the social grants sector in the Eastern Cape, Western Cape and KZN. Capitalising on its technology, the explosion of mobile ownership and the ability to directly reach location-specific individuals in real time, Vicinity Media is set to revitalise the field of mobile marketing and research in South Africa.

Issued by Vicinity Media 23 Oct 2014 10:44

How TNS is harnessing the true value of social media insights - TNS South Africa
How TNS is harnessing the true value of social media insights

Social media has grown exponentially and has become an increasingly important aspect in understanding consumer engagement. In order to help its clients make decisions in an increasingly complex and connected environment, TNS has launched its social media offering to make sense of the vast data in this space.

Issued by TNS South Africa 17 Oct 2014 11:59

Join the world's most innovative market research conference: MRMW is coming to Africa
Join the world's most innovative market research conference: MRMW is coming to Africa

In a remarkably short period of time, mobile technology has revolutionised Africa. Mobile-based research methods are increasingly being recognised as the best way to get timely and cost-effective insights. However, the unique characteristics of the region necessitate for a re-invention of MR practices that will respond to the needs and challenges of the region and help researchers proactively shape their strategies for the future.

Issued by Merlien 3 Oct 2014 11:44

Why perform marketing research?
Why perform marketing research?

Active research is a vital part of any business. It is the platform that allows for a better understanding of client and customer needs in an ever-changing world; which enhances the trusting relationship between businesses and their consumers.

Issued by W5 Partners 29 Sep 2014 12:16

Michael Walker
Don't be in a hurry to dump Google Analytics

As your online platforms mature and expand, you'll inevitably arrive at a point when you will want to implement a web analytics solution that is richer in functionality than the free Google Analytics toolset.

By Michael Walker, Issued by 25AM 25 Sep 2014 12:07

Millward Brown opens in Pakistan - Millward Brown
Millward Brown opens in Pakistan

Millward Brown, a global leader in brand, media and communications research, officially opened its newest office in Karachi, Pakistan last week.

Issued by Millward Brown 23 Sep 2014 13:11

New research director to drive top-class research at GSB - UCT Graduate School of Business
New research director to drive top-class research at GSB

The new research director at Africa's top business school, the University of Cape Town Graduate School of Business, believes that the school can do even more to promote research that can change the world.

Issued by UCT Graduate School of Business 23 Sep 2014 11:07

Tenthavenue and TNS partner to launch mFluence, the 360° global path-to-purchase planning tool - TNS South Africa
Tenthavenue and TNS partner to launch mFluence, the 360° global path-to-purchase planning tool

A cloud-based planning tool that gives unparalleled insight into how to engage with consumers based on their behaviour across different channels

Issued by TNS South Africa 22 Sep 2014 13:57

Firefly Millward Brown launches in Jeddah, Saudi Arabia - Millward Brown
Firefly Millward Brown launches in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia.

Issued by Millward Brown 18 Sep 2014 12:44

Brand reputation important for low-cost vehicle purchases - Ipsos
Brand reputation important for low-cost vehicle purchases

One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect.

Issued by Ipsos 17 Sep 2014 10:42

The remedy for research headaches - Interact RDT
The remedy for research headaches

As a research manager operating in today's business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every research providers worst nightmare.

Issued by Interact RDT 16 Sep 2014 09:53

Investing for impact has rapidly expanded into the mainstream - UCT Graduate School of Business
Investing for impact has rapidly expanded into the mainstream

The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investing for impact is on the rise in both South Africa and Nigeria. The financial industry is already abuzz with talk about the trend, and the Barometer is here to clarify what the talk really means.

Issued by UCT Graduate School of Business 15 Sep 2014 11:00

Apple's first phablet to play catch-up in a challenging market - TNS South Africa
Apple's first phablet to play catch-up in a challenging market

- Large screen phones, or 'phablets', already comprise 30% smartphones in top markets
- Growth driven by the surge in online video consumption

Issued by TNS South Africa 10 Sep 2014 11:15

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