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Firefly Millward Brown launches in Jeddah, Saudi Arabia - Millward Brown
Firefly Millward Brown launches in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia.

Issued by Millward Brown 18 Sep 2014 12:44

Although price matters, brand reputation is important for low-cost vehicle purchases - Ipsos
Although price matters, brand reputation is important for low-cost vehicle purchases

One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect.

Issued by Ipsos 17 Sep 2014 10:42

The remedy for research headaches - Interact RDT
The remedy for research headaches

As a research manager operating in today's business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every research providers worst nightmare.

Issued by Interact RDT 16 Sep 2014 09:53

Investing for impact has rapidly expanded into the mainstream - UCT Graduate School of Business
Investing for impact has rapidly expanded into the mainstream

The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investing for impact is on the rise in both South Africa and Nigeria. The financial industry is already abuzz with talk about the trend, and the Barometer is here to clarify what the talk really means.

Issued by UCT Graduate School of Business 15 Sep 2014 11:00

Apple's first phablet to play catch-up in a challenging market - TNS South Africa
Apple's first phablet to play catch-up in a challenging market

- Large screen phones, or 'phablets', already comprise 30% smartphones in top markets
- Growth driven by the surge in online video consumption

Issued by TNS South Africa 10 Sep 2014 11:15

Navigating the Matrix of real growth opportunities - TNS South Africa
Navigating the Matrix of real growth opportunities

Innovation is something we are all thinking about, especially as the marketplace becomes increasingly competitive with so much on offer to satisfy consumer needs. However, it has been found that 80% of innovation fails within three years. Roman Bryan, Senior Vice President, Global Client Services at TNS, highlights the need to pinpoint opportunities for growth with more clarity in order for innovation and product development to be more successful. TNS's Growth Tool, Matrix, helps fuel this by identifying high potential product-led growth opportunities, while taking a more disciplined approach to finding and applying these.

Issued by TNS South Africa 9 Sep 2014 13:32

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments.

Issued by Knowledge Resources 9 Sep 2014 10:24

The Dos and Don'ts of online surveys - Interact RDT
The Dos and Don'ts of online surveys

With online surveys being the bread and butter of almost every organisation's annual research budget, it's important to know how to get the most out of your spend. However, as research providers we are often faced with having to make the impossible work, instead of working well with the possible.

Issued by Interact RDT 4 Sep 2014 10:18

Women and their sexual well-being: Columinate and Durex collaborate for Women's Month [Infographic] - Columinate
Women and their sexual well-being: Columinate and Durex collaborate for Women's Month [Infographic]

In an attempt to understand how connected urban South African women feel about their sexual well-being Columinate, in partnership with Durex, conducted a Women's Sexual Well-being survey coinciding with Women's Month.

Issued by Columinate 4 Sep 2014 10:01

Born Frees positive about SA despite socio-economic challenges - TNS South Africa
Born Frees positive about SA despite socio-economic challenges

A new generation of South African voters stepped into the spotlight in 2014. Known as the 'Born Frees', this generation, making up 40% of the current total population in South Africa, was born after the end of apartheid in 1994 and has only known life under a democratic ANC leadership. The 2014 presidential elections that took place earlier this year presented the first opportunity for a potential 1.9-million Born Frees to cast their vote, with 34% of these registering to vote. With various opinions existing around the importance of these young people's vote, market research company TNS's Metro OmniChek survey sought to shed some light on their socio-political behaviour and perceptions.

Issued by TNS South Africa 2 Sep 2014 10:20

Ipsos study puts SA motor industry in very good light - Ipsos
Ipsos study puts SA motor industry in very good light

Ipsos South Africa (part of the second largest survey-based market research company in the world), and its 12 local syndicate members representing 18 brands, have announced both the 2014 product quality and customer experience (service received when purchasing or servicing) awards at the same time. Previously the results were announced separately.

Issued by Ipsos 28 Aug 2014 11:35

Don't be customer experience shortsighted - Interact RDT
Don't be customer experience shortsighted

Customer experience ROI

Issued by Interact RDT 21 Aug 2014 09:54

Automatically better results - How automation improves market research - TNS South Africa
Automatically better results - How automation improves market research

"We're building systems that make it possible for computers to do what people would normally have done. And that stretches across our entire value creation process," says Jan Hofmeyr, Chief Research Officer: Behaviour Change at TNS. He's referring to automation - an area in which he believes TNS is leading the way within the market research industry.

Issued by TNS South Africa 19 Aug 2014 11:05

The NOW Project 2014 update - a future proofing segmentation tool - Consumer Insight Agency
The NOW Project 2014 update - a future proofing segmentation tool

The 2014 update is ready to roll.

Issued by Consumer Insight Agency 18 Aug 2014 13:31

Trend: Online consumer tribes - Interact RDT
Trend: Online consumer tribes

In the past, well, the days before the internet and e-commerce, people would actually believe adverts on the TV and of course the opinions of their neighbours, family and friends.

Issued by Interact RDT 14 Aug 2014 13:37

What women want when they shop - 34
What women want when they shop

The spending power of the female shopper in SA is undebatable in today's retail environment. From FMCG and healthcare, to banking, car purchases and insurance, the need to understand this female shopper mindset has never been greater. The reality is, however, that conventional research methods that are usually based in controlled, sterile, and somewhat scary, environments, often restrict the levels of honesty and reality women are willing to share. "This is severely limiting brands' ability to uncover powerful insights that help them actually sell more smartly," states Mimi Nicklin, 34's Strategic Director and founder of the Council.

Issued by 34 13 Aug 2014 14:08

Empathy the cornerstone of consumer research - NATIVE VML
Empathy the cornerstone of consumer research

As global competition for both customers and talent heats up, enlightened companies are realising that being a good corporate citizen doesn't just benefit the community and the world. In the long run, it benefits the company itself because customers are drawn to companies that are authentically committed to social innovation. Employees are attracted to organisations with a strong sense of purpose.

Issued by Digital Edge Live 12 Aug 2014 13:20

What do cupcakes, sex, Kenyan tourists, your salary and Twitter have in common? - Interact RDT
What do cupcakes, sex, Kenyan tourists, your salary and Twitter have in common?

Well, what may be seemingly random information to one person may be valuable insights to another. The common thread with all great research though, is that it answers questions. It finds links, patterns and commonalities in previously grey areas. Observe...

Issued by Interact RDT 7 Aug 2014 09:26

TNS embraces neuroscience to augment its brand and communications offer - TNS South Africa
TNS embraces neuroscience to augment its brand and communications offer

TNS has long been associated with its strong brand and communications offer. The marketing research company has now taken this a step further by combining its brand and communications understanding with neuroscience to get to the heart, or brain as it were, of what people are thinking when they make decisions.

Issued by TNS South Africa 6 Aug 2014 09:49

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