Cause marketing dos and don'ts - from a consumer perspective
Cause marketing dos and don'ts - from a consumer perspective

With recent disasters like the storm in Cape Town and Knysna fires, brands have stepped in to help. We asked our community of consumers for some cause marketing pointers...

Issued by IGI 13 Jun 2017

Admap Prize 2017 winners announced
Admap Prize 2017 winners announced

How should TV and social media be used to maximum effect? Kyle Findlay of Kantar TNS South Africa wins silver for his paper, “Four tips for using TV with social”...

Issued by Kantar TNS 5 Jun 2017

Five ways using small data can benefit your brand
Five ways using small data can benefit your brand

While we're only just coming to terms with big data and its implications, using ‘small data' can unlock shades of meaning and insight with your target audiences that were unimaginable before...

Issued by IGI 30 May 2017

The moment... you can have your beer and drink it too
The moment... you can have your beer and drink it too

The moment for NABLABs to go mainstream is upon us, the question is: can brands sell bottles without the booze and the stigma?...

By Chris Knibbs, Issued by Kantar TNS 23 May 2017

Sub-Saharan middle class: R1.3tn per month and growing
Sub-Saharan middle class: R1.3tn per month and growing

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class...

Issued by Ipsos 22 May 2017

Creative, tech and insights at the IMC Conference
Creative, tech and insights at the IMC Conference

From creativity, to tech to marketing research, the IMC Conference will deliver it all. The speakers hail from these three fields to deliver their views on what the future holds...

Issued by IMC Conference 19 May 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position...

Issued by Nielsen 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb...

Issued by Kantar Millward Brown 16 May 2017