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Online market research is now mainstream in South Africa - Nudge
Online market research is now mainstream in South Africa

The confluence of four market conditions - economic downturn; internet penetration; technology improvement; and consumer readiness to participate in e-commerce and online surveys, has created fertile ground for online market research companies like Nudge to create disruptive alternatives to traditional market research.

Issued by Nudge 20 Mar 2015 09:43

Ipsos South Africa announces new country manager - Ipsos
Ipsos South Africa announces new country manager

Ipsos in South Africa is pleased to announce the appointment of its new country manager - Ryan Gould. This follows the announcement of Harald Hasselmann's departure. Hasselmann will be leading Ipsos's Nordics cluster in Scandinavia.

Issued by Ipsos 19 Mar 2015 13:19

WFA reveals groundbreaking research into Africa's marketing challenges - Millward Brown
WFA reveals groundbreaking research into Africa's marketing challenges

Global brands need to work harder to understand African consumers

Issued by The WFA in conjunction with Millward Brown 18 Mar 2015 12:24

New report to reveal South Africa's leading companies in terms of environmental performance - Prompt Research Insights
New report to reveal South Africa's leading companies in terms of environmental performance

A new study will be released this week to show those companies in South Africa that are doing the most to reduce their environmental impacts.

Issued by Prompt Research Insights 18 Mar 2015 10:34

Finally, a trend-spotting report for South Africa, by South Africans - Springleap
Finally, a trend-spotting report for South Africa, by South Africans

Let's face it. Although we are one nation, we are also appropriately coined the "rainbow nation". Meaning that we have people and cultures in South Africa that are varied and unique. This is fantastic, as growing up in SA means you become a diverse individual.

By Remon Geyser, Issued by Springleap 10 Mar 2015 12:58

Do you suffer from dysfunctional analytics? - Effective Intelligence
Do you suffer from dysfunctional analytics?

An informed decision is a better decision. By using the right analytics you can put intelligence into action, helping you increase profitability, enhance productivity and deliver a superior return on your marketing investment.

Issued by Effective Intelligence 6 Mar 2015 11:00

GDP, population and governance data alone are not enough to predict brand success in Africa - Nielsen
GDP, population and governance data alone are not enough to predict brand success in Africa

New report from Nielsen shows hard retail data, consumer needs and behaviour, combined with macro-economic datasets, are better indicators of opportunity and success in African markets.

Issued by Nielsen 3 Mar 2015 11:26

Three strikes and you're out: Can data insights predict best picture three years in a row? - Exponential
Three strikes and you're out: Can data insights predict best picture three years in a row?

Our audience data and insights accurately predicted the best picture Oscar winner in 2013 and 2014. So whilst it is potentially foolhardy to put our neck on the line again, I'm here to tell you that Birdman will win. And this is why.

By Bryan Melmed, Issued by Exponential 20 Feb 2015 12:45

Polarised view among ordinary South Africans about the president's State of the Nation Address - TNS South Africa
Polarised view among ordinary South Africans about the president's State of the Nation Address

Last week's much awaited State of the Nation Address by President Zuma received significant media attention, both locally and internationally.

Issued by TNS South Africa 20 Feb 2015 09:04

Foshizi's top five mass market trends for 2015 - Foshizi
Foshizi's top five mass market trends for 2015

The mass market in South Africa is a fast-moving and ever-changing environment, with new trends evolving all the time. So what are the top trends to watch out for this year?

Issued by Foshizi 17 Feb 2015 11:53