Social media analysis report on RSA protest actions
Social media analysis report on RSA protest actions

Following the recent cabinet reshuffle and subsequent downgrade of South Africa's economic rating, there has been a surge in the number of public tweets and posts on related topics. Praesignis in partnership with Insights Radar conducted an advanced social media analysis on the protest actions...

By Ruan de Beer, Issued by Praesignis 1 day ago

Ad enhancement, not interruption: Capturing the moment
Ad enhancement, not interruption: Capturing the moment

Picture the scene: you're trying to share a video with a couple of friends to illustrate a point you've been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you've been playing before...

By Michael Nicholas & Duncan Southgate, Issued by Kantar TNS 6 Apr 2017

Creating effective ‘advertising' in the age of immediacy
Creating effective ‘advertising' in the age of immediacy

Just because social media enables us to respond immediately, does not mean that what we respond to has changed, or that any less time and effort needs to be devoted to creating shareable content...

By Nigel Hollis, Issued by Kantar Millward Brown 6 Apr 2017

The first 24 hours - What the world had to say about #JunkStatus
The first 24 hours - What the world had to say about #JunkStatus

Meltwater, the global online media intelligence provider, has released a report analysing editorial and social media responses in the first 24 hours following South Africa's recent credit downgrade to junk status...

Issued by Meltwater 6 Apr 2017

Why BEE deals fail and is there a better way?
Why BEE deals fail and is there a better way?

The graveyard of BEE deals is huge and this is sad. Based on an examination of many of these deals over the past 15 years or so, I think the reasons are fairly simple as to why many of them have failed...

By Brian Rainier, Issued by Pula Capital Partners 30 Mar 2017