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2014-A AMPS data released! - Analytix BI
2014-A AMPS data released!

The festive season has arrived and South African consumers are spending more on Fast-Moving Consumers Goods.

Issued by Analytix BI 12 Dec 2014 13:44

63% of online South Africans believe that violence against children has become more frequent - Ipsos
63% of online South Africans believe that violence against children has become more frequent

The majority of South Africans with access to the internet (63%) believe that violence against children has become more frequent in the last five years. This is in line with the global average of 62% in 28 countries believing that violence against children has become more frequent. This is an important finding in view of yesterday being International Human Rights Day and also the last day of the 16 days of Activism Against Violence Against Women and Children.

Issued by Ipsos 11 Dec 2014 09:24

Africa leads the world into the future of market research - Millward Brown
Africa leads the world into the future of market research

As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way. Though some may be reticent to adopt mobile solutions, the advantages are too big for African researchers to ignore.

By John-William Awbrey, Issued by Millward Brown 4 Dec 2014 12:24

Why marketing to consumers, not the masses, is the key to brand success in Africa - Nielsen
Why marketing to consumers, not the masses, is the key to brand success in Africa

Consumers in sub-Saharan Africa say that advertising, promotion and corporate social responsibility activities have significant influence over their purchase decisions, according to new data released by Nielsen.

Issued by Nielsen 4 Dec 2014 12:07

Key success factors for implementing marketing analytics in 2015 - E-Intelligence
Key success factors for implementing marketing analytics in 2015

Analytics is not a tactic; it's a strategy. As a leading marketing solutions and analytics data provider in South Africa, Effective Intelligence is often confronted by senior level executives asking: "I know we need to do a better job of leveraging our data assets, but how do we put something sustainable in place?"

Issued by E-Intelligence 4 Dec 2014 11:48

The power of partnership analytics - E-Intelligence
The power of partnership analytics

With the growing imperative for enterprises to get closer to their customers and the advent of data-driven business strategies in recent years, the debate continues within many organisations: do we bring data analysis in-house or do we outsource it?

Issued by E-Intelligence 2 Dec 2014 08:39

Ornico launches The Media Report 2014 - Ornico
Ornico launches The Media Report 2014

Brand Intelligence™ and media research company, Ornico, today launched its second annual edition of The Media Report. Aimed at helping brands, marketers, media companies and advertising agencies better understand the forces that shape the sub-Saharan media sector, The Media Report 2014 is an electronic magazine available free for download from MarkLives.com or Ornico.co.za.

Issued by Ornico 26 Nov 2014 12:22

Taxi research sheds light on SA consumers and brands - Interact RDT
Taxi research sheds light on SA consumers and brands

With taxi commuters making up 69% of the South African workforce (source), they are a driving factor in our economy, not to mention a large representation of the SA consumer market.

Issued by Interact RDT 19 Nov 2014 15:57

Are we settling for mediocre customer service? - Ipsos
Are we settling for mediocre customer service?

The voice of the consumer has come to the fore in the last week with the dramatic events surrounding the banner that was erected by a disgruntled Cell C customer. The banner proclaimed Cell C to be "The most useless service provider in SA - Cell C Sandton City" and has brought the issue of customer experience under scrutiny.

Issued by Ipsos 19 Nov 2014 15:12

GfK delivers Radio Audience Measurement data in Malaysia - GfK South Africa
GfK delivers Radio Audience Measurement data in Malaysia

GfK is expanding its radio audience measurement (RAM) services to countries in the Asia Pacific region.

Issued by GfK South Africa 18 Nov 2014 14:14

How to use research to market destinations - FusionDesign
How to use research to market destinations

Valuable insights can be gleaned from visitors after they've visited your destination. Through first-hand experience a visitor can highlight what works - and what doesn't - in terms of your destination's offering. Opinions that, of late, have become readily available through the internet are proving itself as the number one research tool for destination marketers.

Issued by FusionDesign 5 Nov 2014 13:29

South Africa cleaning up its act - Analytix BI
South Africa cleaning up its act

The growth and the potential of the washing powder industry, in South Africa, has drawn the attention of major players in the laundry care market; making news recently is the entry of Ariel, a Procter & Gamble brand, into the South African washing powder market. Ariel's entry has sparked the "Washing Powder Wars" whereby the major washing powder brand houses such as Unilever and Tiger Brands have increased their marketing budgets, embarking on campaigns to win and retain customers.

Issued by Analytix BI 4 Nov 2014 11:34

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