Compete cleverly: Don't outrun – outwit!
Compete cleverly: Don't outrun – outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power...

Issued by Gawk 2 days ago

Data is the ‘new oil' and everyone needs to know what they're leaking
Data is the ‘new oil' and everyone needs to know what they're leaking

F-Secure's Chief Research Officer, Mikko Hypponen, warns about the growing intrusiveness of social media and internet-connected devices...

Issued by Maximizer Software 16 Feb 2017

How brands are using UX to improve customer experience
How brands are using UX to improve customer experience

Customer experience – and getting it right - is the defining factor that is helping brands stand out in the digital space. In this day of technological advancement amid a deluge of digital marketing tactics, working hard to ensure your customer's satisfaction is of prime importance in order to make an impact...

Issued by Interact RDT 15 Feb 2017

Is Banting moving the SA cheese market forward?
Is Banting moving the SA cheese market forward?

With the Noakes-induced Banting trend in South Africa prescribing the consumption of cheese, just what impact, if any, is this phenomenon having on domestic consumption trends?...

Issued by Insight Survey 9 Feb 2017

Jozi's Ornico City launches with art auction to benefit education
Jozi's Ornico City launches with art auction to benefit education

To celebrate its move from Sandton into Johannesburg's heartland, marketing research firm Ornico will be cutting the ribbon on its new inner city premises on Thursday, 23 February...

Issued by Ornico 9 Feb 2017

Who is winning in Africa, and is Africa winning?
Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics...

Issued by African Market Research Association 8 Feb 2017

Consumer research on new economic behaviours
Consumer research on new economic behaviours

Research conducted by Foshizi, which focused on the effects of the economic downturn on households and individuals, has uncovered that this has driven significant changes in the perception of debt, savings and credit...

Issued by Foshizi 8 Feb 2017

South African shoppers are in love with loyalty!
South African shoppers are in love with loyalty!

Of six Africa/Middle East countries surveyed in Nielsen's latest Global Retail Loyalty Survey, South Africa had the highest number of respondents (84%) stating that that they were currently members of a loyalty programme...

Issued by Nielsen 1 Feb 2017

Optimising your marketing analytics for greater ROI
Optimising your marketing analytics for greater ROI

Translate your marketing analytics into tangible business earnings. Learn how marketing analytics can greatly improve your marketing campaigns, and highlight the impact of marketing on your organisation's bottom line...

Issued by Knowledge Resources 31 Jan 2017

Is the vitamins and supplement market outpacing the SA economy?
Is the vitamins and supplement market outpacing the SA economy?

Insight Survey's latest SA Vitamins and Supplements Landscape Report 2017 carefully unfolds the global and local Vitamins and Supplements markets based on the latest information and research...

Issued by Insight Survey 30 Jan 2017

SA research startup delvv.io nominated for two international awards
SA research startup delvv.io nominated for two international awards

delvv.io, a Joburg-based technology startup known for helping SA brands strengthen their ad campaigns through its crowd-sourced feedback platform, has been recognised by two international conferences for its innovation...

Issued by delvv.io 25 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z and provides guidance on how marketers can engage more effectively with this increasingly important group...

Issued by Kantar Millward Brown 10 Jan 2017