Supermarket surge on the cards for Cote d'Ivoire
Supermarket surge on the cards for Cote d'Ivoire

The Nielsen Shopper World Conference held in Abidjan, Cote d'Ivoire, has found that the country's modern trade arena has seen the greatest evolution in the last two years and holds the most potential for growth...

Issued by Nielsen 1 day ago

Consumers in South Africa trust content and brands, but for how long?
Consumers in South Africa trust content and brands, but for how long?

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide' for brands online...

Issued by Kantar TNS 3 days ago

Nigerians seek a 'next-level' shopping experience
Nigerians seek a 'next-level' shopping experience

The Nielsen Shopper & Retail World Conference held in Lagos, Nigeria, has revealed that modern trade formats like supermarkets and hypermarkets are stepping up to fulfill the needs of consumers...

Issued by Nielsen 3 days ago

Ipsos launches DUEL: A System 1/System 2 rapid testing approach
Ipsos launches DUEL: A System 1/System 2 rapid testing approach

Ipsos Marketing has developed a new screening approach - one that leverages learnings from behavioural science and cognitive psychology to capture consumer reactions without the use of scaled responses...

Issued by Ipsos 12 Oct 2017

34° in search of the Kenyan story
34° in search of the Kenyan story

The age-old practice of storytelling falls front and centre of the African experience: it's how information is disseminated, skills are exchanged, and histories are kept alive...

Issued by 34° 6 Oct 2017

Columinate celebrates its ninth birthday
Columinate celebrates its ninth birthday

Founded by Dr Henk Pretorius and Elna Pretorius nigh on a decade ago, modern insights agency Columinate is celebrating its ninth birthday this October...

Issued by Columinate 3 Oct 2017

The 19th annual Sunday Times Top Brands Awards
The 19th annual Sunday Times Top Brands Awards

The 2017 Top Brands survey polled 3,500 individuals, aged 18 years and older in both metropolitan and non-metropolitan areas of South Africa to establish a ranking of Top Brands in 32 consumer categories...

Issued by Kantar TNS 2 Oct 2017

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline
Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

Retail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy...

Issued by GfK South Africa 28 Sep 2017

Introducing the Columnibus: Columinate's monthly Omnibus study
Introducing the Columnibus: Columinate's monthly Omnibus study

Modern insights agency Columinate is launching the first iteration of its Omnibus research study, the Columnibus, on Tuesday, 3 October...

Issued by Columinate 27 Sep 2017

Ipsos' award-winning paper emphasises message that radio is still king on the continent
Ipsos' award-winning paper emphasises message that radio is still king on the continent

Nanzala Mwaura, head of Ipsos Connect, was awarded Best Paper at the PAMRO Conference (Pan-African Media Research Organisation) for her talk on “The African Middle Class”...

Issued by Ipsos 20 Sep 2017