The 17th annual Sunday Times Top Brands awards took place on Tuesday the 25th of August. Hosted at the Maslow Hotel in Sandton by Times Media, the awards represent the outcome of 3,493 nationally representative consumer interviews and 300 interviews with business decision-makers. The research was conducted by leading market research company, TNS and reflects consumer and business perspectives on brands in South Africa.
Issued by TNS South Africa 31 Aug 2015 10:06
Bizcommunity has partnered with Millward Brown in South Africa to conduct 'Insights2020 - Driving Customer-Centric Growth' - a global marketing leadership initiative aimed at helping business leaders decode how insights and analytics can help drive business growth.
Issued by Bizcommunity.com 27 Aug 2015 10:37
Results from PDT's 2015 State of Employee Engagement in South Africa survey suggest a growing disconnect between organisational management and their staff structures.
Issued by PDT 26 Aug 2015 08:59
It's not news to anyone that the retail environment is changing almost as fast as we can keep up with it. What is not at all clear however, is what is changing and how those changes may likely affect shopping in future. Shopping SA spoke to Michaela Murning, head of Retail & Shopper Insights at TNS, about the trends TNS has picked up on in its research and its contact with clients, and how those might influence the nature of retail in the coming years.
Issued by TNS South Africa 20 Aug 2015 11:15
With nearly 18 million South Africans using the Internet (AMPS), online market research is one of the country's fastest growing industries. With so many people online, asking questions on the web offers the quickest and most cost-effective research option available. But with such a significant business influence we need to examine the trend of market research clients continuing to push for research that is fast, good and cheap, and suppliers who typically expect clients to trade speed or quality for cost.
Issued by Columinate 19 Aug 2015 12:01
The nature of speed in commerce is changing - changing because of technology, changing because of economics, and changing because of social and cultural phenomena. This change is having far-reaching and important consequences for commerce in general and the process of working with consumer insight and market research in particular.
Issued by Nudge 13 Aug 2015 09:52
One may assume that the Noakes-induced banting trend, with its renouncement of carb-laden calories, may represent a formidable foe to the local fast food industry. But just what impact, if any, is this dietary phenomenon having on domestic consumption trends?
Issued by Insight Survey 11 Aug 2015 12:16
The popular phrase "you scratch my back, and I'll scratch yours" characterises the relationship between a brand and a consumer. The more time and energy brands invest into understanding their customers, the more customers will feel valued and "give back" to the brands they love.
Issued by Effective Intelligence 4 Aug 2015 12:51
The latest wave of TRANSIT.TV Research conducted by Millward Brown for Provantage Media Group shows once again that the digital channel - which airs in taxis, taxi ranks, train stations and bus terminals across South Africa - is a highly valuable tool for communicating with the LSM B market, aged 16 - 50+.
Issued by Provantage Media Group 29 Jul 2015 13:39
In Douglas Adams' The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous answer to the meaning of life. Which, if you missed it, was '42'.
It would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing. That's what this article is about.
In May this year Slate magazine published an article entitled 'Netflix tries to put a human face on big data with its own anthropologist'. It's an interesting read, not least as it seems to assert that the highly qualified anthropologist has been appointed more for PR purposes than strategic ones and that "he puts a more human face on the mechanistic-and arguably intrusive-ways that Netflix really collects data and classifies its users".