Innovation is something we are all thinking about, especially as the marketplace becomes increasingly competitive with so much on offer to satisfy consumer needs. However, it has been found that 80% of innovation fails within three years. Roman Bryan, Senior Vice President, Global Client Services at TNS, highlights the need to pinpoint opportunities for growth with more clarity in order for innovation and product development to be more successful. TNS's Growth Tool, Matrix, helps fuel this by identifying high potential product-led growth opportunities, while taking a more disciplined approach to finding and applying these.
Issued by TNS South Africa 9 Sep 2014 13:32