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Truly understanding your customers with Google Analytics 360
Truly understanding your customers with Google Analytics 360

In this technological era, data analytics and measurement are crucial. It allows a company to know exactly where their consumers are going, what they're clicking on and their overall customer experience...

By Beverley Klein 22 hours ago

What marketers really want
What marketers really want

While there is no doubt that modern marketing has evolved, the question is: have marketing skills evolved with it..?

By Danette Breitenbach 13 Jul 2016

Can you buy shares in a stokvel?
Can you buy shares in a stokvel?

No, you cannot! In fact, that is probably the most defining variable in the definition of what a stokvel is, compared to another way of saving money...

By mike broom 7 Jul 2016

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#YouthMonth: Marketing to the next generation

The Sunday Times Youth Marketing Conference, which took place on Friday, 10 June, opened with a keynote by Jason Levin, MD of HDI Youth Marketeers, providing an overview of the 12th Sunday Times Generation Next survey...

By Jessica Tennant 15 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months...

By Louise Marsland 9 Jun 2016

Image by 123RF
#TRENDING: Will a robot take your job?

The disruption of work - from hiring, to new industries and the new skills required to remain relevant in the future - is going to be massive, says trend guru Dion Chang...

By Louise Marsland 16 May 2016

Moving into the digital world
Moving into the digital world

While focus groups have their place, it is high time that market research embraces and engages with the digital world and the new consumer...

By Danette Breitenbach 13 May 2016

Working for marketing research's survival
Working for marketing research's survival

The blurring of the lines between marketing and research is a cause for concern for researchers as the lack of distinction between the two is causing research to lose the trust of consumers...

By Danette Breitenbach 12 May 2016

AMPS is now officially dead
AMPS is now officially dead

(Long live the Establishment Survey)...

By Chris Brewer 3 May 2016

Where is marketing research going?
Where is marketing research going?

The question is provoked by the weak economy, budget cuts and greater complexity...

By mike broom 3 May 2016

Celebrating the South African brand, as Freedom Day approaches
Celebrating the South African brand, as Freedom Day approaches

South Africa will commemorate the 22nd anniversary of the first non-racial, all-inclusive, national election in its history on 27 April 2016. Freedom Day carries many memories and emotions for all citizens...

By Manusha Pillai 21 Apr 2016

Research taking root
Research taking root

ROOTS 2016 will equip you to survive these ever-challenging times, make your brands grow and your marketing work through a scientific framework...

By Danette Breitenbach 8 Apr 2016

Jacques Burger
Is your business drowning in data?

If information is multiplying and is so easy to access, does it still represent a true competitive advantage in business today? And are we not perhaps investing a huge amount of money and effort into collecting data that is irrelevant when it comes to doing business better?...

By Jacques Burger, Issued by M&C Saatchi Abel 8 Mar 2016

Focusing on Africa
Focusing on Africa

Ad spend online is well below the percentage of consumer attention online. The internet is fragmented, from devices to content, so understanding what people are accessing is key...

By Danette Breitenbach 7 Mar 2016

Playing in the ever-shifting sand box of online
Playing in the ever-shifting sand box of online

SPARK Media's commercial director, Marius Greeff, spoke to Bizcommunity about some of the topics that came out of the Annual IAB SA Internet Advertising Revenue Report...

By Danette Breitenbach 1 Mar 2016

Apidech Ninkhlai–
Where the super growth brands grew (LSM 6 and 7)

Determining (thinking about!) your brand's target market, it is important to know where the market is growing, and from where the growth brands are getting their growth...

By Erik du Plessis and Neil Higgs 16 Feb 2016

Wearables in the workplace
Wearables in the workplace

Wearable tech is a huge trend and everyone is talking about it, but have you thought of what it means for the workplace...

By Danette Breitenbach 10 Feb 2016

Apidech Ninkhlai–
Super growth brands - Do brands change advertisements too often?

It is often said that brands change their advertisements before they have worn out...

By Erik du Plessis and Neil Higgs 9 Feb 2016

How the top 10 growing brands grew (2010-2014)
How the top 10 growing brands grew (2010-2014)

With one exception, the 10 brands that gained more than 2m users between 2010 and 2014 did this by consistently gaining users each year...

By Erik du Plessis and Neil Higgs 2 Feb 2016

Impacting the economy one micro job at a time
Impacting the economy one micro job at a time

Revolutionary micro-jobbing platform, M4JAM, provides companies, brands, etc. with real-time data and consumer insights and contributes to the growing data economy...

By Cari Van Wyk 22 Jan 2016

Growth brand theory - the 2 million users gained club
Growth brand theory - the 2 million users gained club

Here is a list of brands that gained more than two million users between 2010 and 2014 (Source AMPS). This is enough people to fill Ellis Park more than 33 times...

By Erik du Plessis and Neil Higgs 18 Jan 2016

BoredPanda
[TrendTalk] 2015 was a hairy year

From manbuns to nutscaping, political meltdowns and economic downturns, The Donald Trump reality show, global terrorism and war, 2015 was a challenging year, to put it mildly...

By Louise Marsland 12 Jan 2016

Big brand: Advertising investment strategy
Big brand: Advertising investment strategy

One would expect big brands to have a stable advertising investment strategy...

By Erik du Plessis and Neil Higgs 15 Dec 2015

Big brand theory
Big brand theory

The top 20 brands by most users using mostly...

By Erik du Plessis and Neil Higgs 8 Dec 2015

Technology key for casinos
Technology key for casinos

Over the past decade the local gaming market has evolved into a more complete lifestyle experience destination that offers a fully-fledged lifestyle experience to a wider market...

By Danette Breitenbach 3 Dec 2015

Place your bets
Place your bets

The gambling industry in South Africa is dynamic and ever-changing despite the challenge of a changing regulatory environment and reduced consumer spending due to economic pressures...

By Danette Breitenbach 2 Dec 2015

How markets grew
How markets grew

Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons...

By Erik du Plessis and Neil Higgs 26 Nov 2015

Media planning bias
Media planning bias

There's nothing seriously wrong or unusual about planning bias. Everyone has their favourites - remember that one particular schoolteacher...?

By Chris Brewer 16 Nov 2015

Chart 3
The big brands and LSMs

Are there certain LSM groups that contribute disproportionately to big brands' market penetration? One would expect big brands to have a LSM profile very much in line with that of the whole population...

By Erik du Plessis and Neil Higgs 12 Nov 2015

Creating value in Africa
Creating value in Africa

A competitive advantage in African markets will come from a capacities driven strategy which will also make companies more coherent...

By Danette Breitenbach 10 Nov 2015

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