You either love Miracle Whip or you hate it. You either love Marmite or you hate it...
By Sid Peimer 10 Dec 2013 07:40
Social media and the proliferation of smart devices are sweeping in a new era in HR management, offering businesses an opportunity to engage with the market.
By James McKerrell 5 Dec 2013 14:36
The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.
By Laura Chiweshe 5 Dec 2013 11:31
With more than a third of the global population online, web content production is growing faster than ever and website translation increasingly features on executive agendas.
By Ian Henderson 4 Dec 2013 11:09
There is some good in this concept of analysing big data, but based on various experiences with large organisations, it is difficult to see much usefulness in this concept.
By Aki Kalliatakis 2 Dec 2013 10:13
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
English, once the standard in a US-dominated Web, will be overtaken by Chinese as soon as 2015, according to the UN Broadband Commission.
By Ian Henderson 12 Nov 2013 08:45
Are email marketers guilty of pressing the send button to a list of prospects that are not researched, then pray and hope to get the desired response?
By Tralone Khoza 6 Nov 2013 08:17
The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.
By Werner van Zyl 23 Oct 2013 10:49
Imagine you're at a workshop, and that you're matched with another delegate. Your task is to explain how to buy a Big Mac from a drive-through. The twist in the tale is that you must assume the person is from the 1700s.
By Sid Peimer 15 Oct 2013 07:54
Millward-Brown's Erik du Plessis, is not only going to explain neuromarketing at a seminar in Joburg, but is also going to spearhead the long awaited formalisation of the practice in SA with the establishment of a local branch of the global Neuromarketing Association.
By Chris Moerdyk 15 Oct 2013 07:35
We are not as happy as we were last year. This is the finding of the Ask Afrika Orange Index 2013/14 released recently in Johannesburg.
By Danette Breitenbach 15 Oct 2013 06:55
A new media monitoring tool, Echo-social, was introduced in Cape Town on the 3 October 2013 at the Queen Victoria Hotel.
By Coerene Vosloo 8 Oct 2013 07:09
The art of storytelling is integral to marketing now. It is espoused by branding and communication leaders the world over, who point to humanity's thousands of years of relying on stories to capture and convey information.
By Donna-Rae Patricios 30 Sep 2013 15:00
Tackling multiple tasks at once means faster results. Also, it's a great way to impress a boss. Correct me if I'm wrong, but I'll bet 'good multitasker' appears on every CV you've ever sent. But the newest thinking is, however, that multitasking is actually a weakness, not a strength. (video)
By Tiffany Markman 30 Sep 2013 08:40
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Without buy-in originating from the top, marketing teams and their initiatives are fighting an uphill battle before even considering taking something to market.
By Meg Enerson 19 Sep 2013 08:44
It was American comedian Jerry Seinfeld who observed: "According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that seem right? That means to the average person, if you have to go to a funeral, you're better off in the casket than doing the eulogy."
By John French 18 Sep 2013 14:57
75% of America's corporate workers don't work in optimal workplace environments and are struggling to work effectively. That's quite a remarkable statistic that highlights the gross inefficiency of the corporate world.
By Peter Townshend 13 Sep 2013 07:40
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Never has it been more important to hold on to your customers than it is in the current economic climate.
By Juliet Newton 12 Sep 2013 07:36
NEWSWATCH: South Africa's newspapers are under pressure as sales figures continue to give owners sleepless nights, reports Politicsweb.
By Rod Baker 6 Sep 2013 08:23
South Africa's digital advertising market has reached critical mass, with a wide range of indicators showing that it delivers reach, effectiveness and cost-efficiency for advertisers who want to reach a mass audience.
By Attila Bernariusz 26 Aug 2013 09:43
In Tribes, Seth Godin shares how you can build something that people care about, a movement that goes far beyond being a passing fad. Lead SA and Crime Line are exactly those movements in South Africa, and arguably in Africa.
By Mongezi Mtati 21 Aug 2013 15:25
With the awesome power of sparklines, you can condense 20 PowerPoint slides into one. And what's more, Excel 2010 can do it for you. Let's take a look at an example.
By Sid Peimer 21 Aug 2013 09:02
Great content is no longer simply important to brand success; it's absolutely essential.
By Tom Manners 13 Aug 2013 08:00
Social media for business is exploding. Is this simply marketing hype from the social media industry, or an absolute imperative for business, and especially small business, in South Africa?
By Anton Ressel 8 Aug 2013 08:00
In an increasingly competitive market, staying ahead of the competition is a challenge all organisations face, and a great reputation is more important than ever.
By Annette Jansen van Rensburg 4 Aug 2013 10:00
Gaining a good understanding of how customers view your business, brand or products requires a combination of research methodologies that are aligned with the company's strategic objectives.
By Andries Noeth 2 Aug 2013 08:33
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