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The elephant in the SAARF boardroom
The elephant in the SAARF boardroom

I remember, very well, the agony of SAARF Council meetings...

By Chris Brewer 23 Mar 2015 07:59

Should you attend the AMPS LSM funeral?
Should you attend the AMPS LSM funeral?

Hands up all those people who think they know what an LSM is and actually use this to define target markets, plan media schedules - or anything else, for that matter...

By Chris Brewer 16 Mar 2015 08:48

[TrendTalk] 2020 marketing vision
[TrendTalk] 2020 marketing vision

Is the 'Internet of Things' the biggest marketing trend for the next five years? International research shows that marketers and CEOs are prioritising the Internet of Things and believe it will have the biggest impact on marketers by 2020...

By Louise Marsland 13 Mar 2015 13:09

Antoinette Pombo
Is South Africa differentiating itself from Africa for the wrong reasons?

Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos...

By Antoinette Pombo 11 Mar 2015 07:19

The impact of data
The impact of data

Mark Twain might have said that you get lies, damned lies, and statistics, but the new information age means more journalists are writing articles based on data than ever...

By Jaco Pienaar 9 Mar 2015 15:00

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Hansie Smit
SA Trendwatch 2015

Alarming trend news from the US is that Mom jeans are set to make a comeback in 2015. For the fashion unconscious, Mom jeans are high-wasted, ankle-length jean pants worn by Moms everywhere...

By Hansie Smit 29 Jan 2015 07:16

Sid Peimer
Satisfied customers don't mean repeat business

We ask customers how satisfied they are, because we think that satisfaction means profitability and growth. That's not necessarily true...

By Sid Peimer 13 Jan 2015 14:22

Albert van Jaarsveld
Innovation is key to our global competitiveness

On 3 September, the World Economic Forums released its 2014-2015 Global Competitiveness Report. Unfortunately, South Africa's over-all ranking has dropped by three points from 53 to 56...

By Albert van Jaarsveld 28 Oct 2014 09:14

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...

By Louise Marsland 17 Oct 2014 08:12

Louise Marsland
How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising that you can't sell the same 'fairy-tale' to every generation?...

By Louise Marsland 6 Oct 2014 07:52

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

Christopher Smith
The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. The study showed that video and rich content such as graphics and images kept the user's attention...

By Christopher Smith 16 Sep 2014 14:50

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014 14:00

Sid Peimer
How big data can tell if you're pregnant

Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result...

By Sid Peimer 10 Sep 2014 07:30

Danette Breitenbach
Join the radio 20% Club

This year's Radio Advertising Bureau's (RAB SA) RadioWorks Conference, which took place in Cape Town and Johannesburg, focused on how radio delivers Return On Investment (ROI).

By Danette Breitenbach 28 Aug 2014 08:50

Stephen Sandmann
Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

By Stephen Sandmann 22 Aug 2014 10:48

Louise Marsland
Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or...

By Louise Marsland 22 Aug 2014 06:08

Matthew Arnold
Pulling insights from under the hood of Facebook

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly...

By Matthew Arnold 17 Aug 2014 13:19

Louise Marsland
How brands hack life

A big trend that has emerged in the past few years in marketing is for brands to reach out to their 'real' consumers...

By Louise Marsland 11 Aug 2014 06:03

Danette Breitenbach
Ask Afrika's ICON brand winner: What it takes to stay on top

The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

By Danette Breitenbach 30 Jul 2014 08:15

Louise Marsland
Encouraging consumers to increase basket size

How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

By Louise Marsland 25 Jul 2014 06:38

Measuring your marketing impact
Measuring your marketing impact

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data...

By Charles Stretch 22 Jul 2014 14:02

Danette Breitenbach
Consumer Science lands in SA

Mondelez International has opened a new Sensory Laboratory in South Africa.

By Danette Breitenbach 18 Jul 2014 13:22

Louise Marsland
Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

Richard Firth
The rise of the super app

Nearly 1.5 billion computing devices were sold around the world in 2013. PCs accounted for 300 million, tablets 180 million and mobile phones for just under a billion units.

By Richard Firth 29 Jun 2014 09:41

James White
Seven tips for PR pros in the healthcare industry

As PR professionals within the healthcare industry, we have two main concerns: Establishing trust and spreading information.

By James White 28 Jun 2014 13:45

Al Mackay
Keeping local brands strong, twenty years into democracy

Have South African marketers assumed that local brands are automatically more relevant to South African consumers than global brands are?

By Al Mackay 25 Jun 2014 07:44

Danette Breitenbach
OOH to launch currency survey

An outdoor audience research option has been presented to the members of the Out of Home Media South Africa (OHMSA). Called the Outdoor Advertising Currency Survey (OACS) it will launch in the first quarter 2015.

By Danette Breitenbach 23 Jun 2014 13:43

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