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123RF
Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 2 days ago

123RF
Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

By Julia Ahlfeldt 2 days ago

Adobe London Symposium: Putting customer experience first
Adobe London Symposium: Putting customer experience first

Last week, Adobe hosted their annual Symposium in London with the theme 'Customer experience comes first'...

By Kirsty Barkhuizen 26 Oct 2016

Interpreting Millennials
Interpreting Millennials

How do we bridge the divide between the generations? By understanding how Millennials think...

By Nicci Botha 24 Oct 2016

Image credit: iStock
Is it wise for brands to insult black township consumers who are worth R100bn?

The township economy is worth R100bn, while the stokvel industry is estimated to be worth around R70bn. This is according to the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile...

By Bandile Ndzishe 12 Oct 2016

The black rainbow
The black rainbow

There's continued frustration from black consumers, as some brands still do not fully understand them...

By Mogorosi Mashilo 7 Oct 2016

What to expect in 2017
What to expect in 2017

I was tempted to write this article in the same style of that famous joke book "Everything that men know about women". This massively thick book, when opened, displays a multitude of blank pages...

By Chris Botha 29 Sep 2016

123RF
A world of differences

The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities...

By Danette Breitenbach 26 Sep 2016

Where did all the research go?
Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

By Desiree Gullan 15 Sep 2016

Marketing research telling a story?
Marketing research telling a story?

'Once upon a time there was a marketing researcher who...'

By Claire Heckrath 5 Sep 2016

#CoCreate2Accelerate: writing a new playbook for the modern workspace
#CoCreate2Accelerate: writing a new playbook for the modern workspace

&Innovation provides specialist innovation and commercialisation services - they help organisations build new digital products and services in the Fintech, media and telecoms sectors...

By Cari Van Wyk 12 Aug 2016

Quotas and random sampling within quotas - the PSA experience
Quotas and random sampling within quotas - the PSA experience

When it comes to demographic variables, none of them change all that much...

By mike broom 10 Aug 2016

Five ways POPI will change marketing research as we know it
Five ways POPI will change marketing research as we know it

The implementation is of the Protection of Personal Information Act, No. 4 of 2013 (POPI) is proceeding apace...

By mike broom 3 Aug 2016

#WomensMonth Newsmaker: Tazleen January from SACO
#WomensMonth Newsmaker: Tazleen January from SACO

Tazleen January was recently appointed as knowledge manager at the South African Cultural Observatory (SACO). In her new role she will manage all information, and make sure the industry has access to cutting-edge research...

By Beverley Klein 1 Aug 2016

Truly understanding your customers with Google Analytics 360
Truly understanding your customers with Google Analytics 360

In this technological era, data analytics and measurement are crucial. It allows a company to know exactly where their consumers are going, what they're clicking on and their overall customer experience...

By Beverley Klein 29 Jul 2016

What marketers really want
What marketers really want

While there is no doubt that modern marketing has evolved, the question is: have marketing skills evolved with it..?

By Danette Breitenbach 13 Jul 2016

Can you buy shares in a stokvel?
Can you buy shares in a stokvel?

No, you cannot! In fact, that is probably the most defining variable in the definition of what a stokvel is, compared to another way of saving money...

By mike broom 7 Jul 2016

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#YouthMonth: Marketing to the next generation

The Sunday Times Youth Marketing Conference, which took place on Friday, 10 June, opened with a keynote by Jason Levin, MD of HDI Youth Marketeers, providing an overview of the 12th Sunday Times Generation Next survey...

By Jessica Tennant 15 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months...

By Louise Marsland 9 Jun 2016

Image by 123RF
#TRENDING: Will a robot take your job?

The disruption of work - from hiring, to new industries and the new skills required to remain relevant in the future - is going to be massive, says trend guru Dion Chang...

By Louise Marsland 16 May 2016

Moving into the digital world
Moving into the digital world

While focus groups have their place, it is high time that market research embraces and engages with the digital world and the new consumer...

By Danette Breitenbach 13 May 2016

Working for marketing research's survival
Working for marketing research's survival

The blurring of the lines between marketing and research is a cause for concern for researchers as the lack of distinction between the two is causing research to lose the trust of consumers...

By Danette Breitenbach 12 May 2016

AMPS is now officially dead
AMPS is now officially dead

(Long live the Establishment Survey)...

By Chris Brewer 3 May 2016

Where is marketing research going?
Where is marketing research going?

The question is provoked by the weak economy, budget cuts and greater complexity...

By mike broom 3 May 2016

Celebrating the South African brand, as Freedom Day approaches
Celebrating the South African brand, as Freedom Day approaches

South Africa will commemorate the 22nd anniversary of the first non-racial, all-inclusive, national election in its history on 27 April 2016. Freedom Day carries many memories and emotions for all citizens...

By Manusha Pillai 21 Apr 2016

Research taking root
Research taking root

ROOTS 2016 will equip you to survive these ever-challenging times, make your brands grow and your marketing work through a scientific framework...

By Danette Breitenbach 8 Apr 2016

Jacques Burger
Is your business drowning in data?

If information is multiplying and is so easy to access, does it still represent a true competitive advantage in business today? And are we not perhaps investing a huge amount of money and effort into collecting data that is irrelevant when it comes to doing business better?...

By Jacques Burger, Issued by M&C Saatchi Abel 8 Mar 2016

Focusing on Africa
Focusing on Africa

Ad spend online is well below the percentage of consumer attention online. The internet is fragmented, from devices to content, so understanding what people are accessing is key...

By Danette Breitenbach 7 Mar 2016

Playing in the ever-shifting sand box of online
Playing in the ever-shifting sand box of online

SPARK Media's commercial director, Marius Greeff, spoke to Bizcommunity about some of the topics that came out of the Annual IAB SA Internet Advertising Revenue Report...

By Danette Breitenbach 1 Mar 2016

Apidech Ninkhlai–
Where the super growth brands grew (LSM 6 and 7)

Determining (thinking about!) your brand's target market, it is important to know where the market is growing, and from where the growth brands are getting their growth...

By Erik du Plessis and Neil Higgs 16 Feb 2016

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