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Expanding the customer funnel to increase conversions

In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

By Johan Walters 18 Apr 2014 07:39

Performance Based Marketing is showing business a real bang for their buck

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

By Yaron Assabi 17 Apr 2014 14:00

Creating shopping centres for consumers

A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.

By Danette Breitenbach 17 Apr 2014 07:58

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

The storyteller of the future

Business intelligence as we understood it in the past is dead. Today's businesses need to utilise and understand complex data for business intelligence and to ensure they are competitive, but do not have the tools to do so.

By Danette Breitenbach 4 Apr 2014 15:54

Big data is here... And gone...

Big data is driving us to a tipping point. Tablets and smart phones have created high expectations and demands to access data wherever we are, and in real time...

By Danette Breitenbach 27 Mar 2014 07:31

Embracing social media monitoring

Global research has found that 71% of online adults use Facebook and 40% of cellphone owners access a social networking site from their device. But what does a growing reliance on social mean for news monitoring and analysis?

By Jaco Pienaar 25 Mar 2014 09:53

Why nurtured business leads buy more

There's one main reason why purchases made by nurtured business leads are typically so much larger than those made by leads that haven't been nurtured: nurtured leads buy more because they know more.

By Graeme Wilson 19 Mar 2014 07:45

Towers Watson research study on effective communication and ROI

Companies with highly effective internal communication strategies are 3.5 times more likely to outperform their peers significantly, according to a new Change & Communication study by Towers Watson.

By John French 10 Mar 2014 09:26

Embracing technology in media

For better or worse, technology has changed how we engage with media. And despite the 'print is dead' argument, clients of public relations firms still expect to get their column centimetres. So how is technology shaping the lives of media professionals?

By Jaco Pienaar 6 Mar 2014 06:30

2014 outlook: The next wave in digital transformation is breaking

A combination of maturing technologies and cheaper, more pervasive connectivity helped to spur massive growth for digital commerce, self-service and customer experience in South Africa during 2013. But 2014 has the potential to be even better.

By Kevin Meltzer 17 Feb 2014 06:30

What your website marketing approach says about you

There are a myriad of ways to approach your website marketing. Most marketers use a combination of tactics in order to optimise their online presence, but have a preference for one or two channels in particular.

By Gareth Slaven 14 Feb 2014 06:37

Tracking customer journeys by following their digital footprints

Thanks to all the data they can collect about their customers across digital touchpoints, brands today can build a powerful understanding of how customers arrive at the decision to buy their products or services.

By Johan Walters, Issued by 25AM 11 Feb 2014 10:53

One size doesn't fit all: the change room dilemma

Why is it that you can only take a certain number of clothes into the changing room at a time? Do you really have to get dressed, go back out, fetch the other items you want and repeat the process again?

By Kelly Summerfield 6 Feb 2014 07:00

The bad image of marketing metrics and how to overcome it

Do you know the financial impact of your marketing activities on your company's bottom-line? What is the impact of a 5% increase in customer satisfaction on your income statement?

By Dunja Kartte 5 Feb 2014 15:04

[2014 trends] The year ahead for research

As a researcher it's interesting to see the way in which our industry responds to trends in other areas of branding, marketing and advertising. My three research trends all have roots in changes that are occurring across these industries.

By Henk Pretorius 4 Feb 2014 12:26

Smashed, not crushed: Seven pitfalls to watch out for when hiring a translator

In a business context, translators have to do much more than simply change words from one language into another. They have to deal with aspects such as industry jargon, language trends and the intended audience of a document.

By Adriana de Kock 31 Jan 2014 10:29

The pros and cons of crowdsourcing translation

Crowdsourcing translation services - what an intriguing, even shocking concept! Subscribing to the philosophy of grassroots movements such as open source software, Wikipedia and even popular revolts like the Arab Spring, crowdsourcing seriously calls the value of traditional expert translation into question.

By Ian Henderson 29 Jan 2014 14:42

New traditions - Radio drives iTunes charts

Traditional platforms generally still hold a lot of the audience mass and so can drive participation if they tailor their propositions properly. (video)

By Travis Bussiahn 22 Jan 2014 07:00

How events can help turn customers into promoters

Not all customers are created equal. Marketers who understand the power of the most influential customers, called promoters, are using a vital metric, the Net Promoter Score to transform companies across industries and sectors.

By Betsy Zikakis 21 Jan 2014 07:14

[2014 trends] Marketing research trends for 2014

From the integration of Big Data and samples, to the growth of open panels and the tantalising possibility of automated marketing management; 2014 should be an interesting year.

By Craig Kolb 17 Jan 2014 07:04

Nomophobia: A growing problem with no solution in sight

Some 58% of men and 47% of women suffer from this disease.[1] I personally think it's getting worse with very little relief in sight with more and more people contracting the illness. Technology has not come to the rescue; on the contrary, technology has made it worse.

By Sid Peimer 15 Jan 2014 06:22

'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Brand Hate: Why aren't we measuring it?

You either love Miracle Whip or you hate it. You either love Marmite or you hate it...

By Sid Peimer 10 Dec 2013 07:40

New era in HR management through social media

Social media and the proliferation of smart devices are sweeping in a new era in HR management, offering businesses an opportunity to engage with the market.

By James McKerrell 5 Dec 2013 14:36

Once upon an infographic...

The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.

By Laura Chiweshe 5 Dec 2013 11:31

Tips for web translation projects in 2014

With more than a third of the global population online, web content production is growing faster than ever and website translation increasingly features on executive agendas.

By Ian Henderson 4 Dec 2013 11:09

Big brother and big data

There is some good in this concept of analysing big data, but based on various experiences with large organisations, it is difficult to see much usefulness in this concept.

By Aki Kalliatakis 2 Dec 2013 10:13

A world in need of trailblazers

The Global Employment Trends for Youth 2013, issued in May 2013 by the International Labour Office (ILO) in Geneva, Switzerland, paints a bleak picture. Titled "A generation at risk" it cites some disturbing numbers, which include 73 million young people without employment this year.

By Francois van Dyk, Issued by Ornico 15 Nov 2013 09:29