Companies with highly effective internal communication strategies are 3.5 times more likely to outperform their peers significantly, according to a new Change & Communication study by Towers Watson.
By John French 10 Mar 2014 09:26
For better or worse, technology has changed how we engage with media. And despite the 'print is dead' argument, clients of public relations firms still expect to get their column centimetres. So how is technology shaping the lives of media professionals?
By Jaco Pienaar 6 Mar 2014 06:30
A combination of maturing technologies and cheaper, more pervasive connectivity helped to spur massive growth for digital commerce, self-service and customer experience in South Africa during 2013. But 2014 has the potential to be even better.
By Kevin Meltzer 17 Feb 2014 06:30
There are a myriad of ways to approach your website marketing. Most marketers use a combination of tactics in order to optimise their online presence, but have a preference for one or two channels in particular.
By Gareth Slaven 14 Feb 2014 06:37
Thanks to all the data they can collect about their customers across digital touchpoints, brands today can build a powerful understanding of how customers arrive at the decision to buy their products or services.
By Johan Walters, Issued by 25AM 11 Feb 2014 10:53
Why is it that you can only take a certain number of clothes into the changing room at a time? Do you really have to get dressed, go back out, fetch the other items you want and repeat the process again?
By Kelly Summerfield 6 Feb 2014 07:00
Do you know the financial impact of your marketing activities on your company's bottom-line? What is the impact of a 5% increase in customer satisfaction on your income statement?
By Dunja Kartte 5 Feb 2014 15:04
As a researcher it's interesting to see the way in which our industry responds to trends in other areas of branding, marketing and advertising. My three research trends all have roots in changes that are occurring across these industries.
By Henk Pretorius 4 Feb 2014 12:26
In a business context, translators have to do much more than simply change words from one language into another. They have to deal with aspects such as industry jargon, language trends and the intended audience of a document.
By Adriana de Kock 31 Jan 2014 10:29
Crowdsourcing translation services - what an intriguing, even shocking concept! Subscribing to the philosophy of grassroots movements such as open source software, Wikipedia and even popular revolts like the Arab Spring, crowdsourcing seriously calls the value of traditional expert translation into question.
By Ian Henderson 29 Jan 2014 14:42
Traditional platforms generally still hold a lot of the audience mass and so can drive participation if they tailor their propositions properly. (video)
By Travis Bussiahn 22 Jan 2014 07:00
Not all customers are created equal. Marketers who understand the power of the most influential customers, called promoters, are using a vital metric, the Net Promoter Score to transform companies across industries and sectors.
By Betsy Zikakis 21 Jan 2014 07:14
From the integration of Big Data and samples, to the growth of open panels and the tantalising possibility of automated marketing management; 2014 should be an interesting year.
By Craig Kolb 17 Jan 2014 07:04
Some 58% of men and 47% of women suffer from this disease. I personally think it's getting worse with very little relief in sight with more and more people contracting the illness. Technology has not come to the rescue; on the contrary, technology has made it worse.
By Sid Peimer 15 Jan 2014 06:22
Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.
By Danette Breitenbach 17 Dec 2013 08:48
You either love Miracle Whip or you hate it. You either love Marmite or you hate it...
By Sid Peimer 10 Dec 2013 07:40
Social media and the proliferation of smart devices are sweeping in a new era in HR management, offering businesses an opportunity to engage with the market.
By James McKerrell 5 Dec 2013 14:36
The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.
By Laura Chiweshe 5 Dec 2013 11:31
With more than a third of the global population online, web content production is growing faster than ever and website translation increasingly features on executive agendas.
By Ian Henderson 4 Dec 2013 11:09
There is some good in this concept of analysing big data, but based on various experiences with large organisations, it is difficult to see much usefulness in this concept.
By Aki Kalliatakis 2 Dec 2013 10:13
The Global Employment Trends for Youth 2013, issued in May 2013 by the International Labour Office (ILO) in Geneva, Switzerland, paints a bleak picture. Titled "A generation at risk" it cites some disturbing numbers, which include 73 million young people without employment this year.
By Francois van Dyk, Issued by Ornico 15 Nov 2013 09:29
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
English, once the standard in a US-dominated Web, will be overtaken by Chinese as soon as 2015, according to the UN Broadband Commission.
By Ian Henderson 12 Nov 2013 08:45
Are email marketers guilty of pressing the send button to a list of prospects that are not researched, then pray and hope to get the desired response?
By Tralone Khoza 6 Nov 2013 08:17
The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.
By Werner van Zyl 23 Oct 2013 10:49
Imagine you're at a workshop, and that you're matched with another delegate. Your task is to explain how to buy a Big Mac from a drive-through. The twist in the tale is that you must assume the person is from the 1700s.
By Sid Peimer 15 Oct 2013 07:54
Millward-Brown's Erik du Plessis, is not only going to explain neuromarketing at a seminar in Joburg, but is also going to spearhead the long awaited formalisation of the practice in SA with the establishment of a local branch of the global Neuromarketing Association.
By Chris Moerdyk 15 Oct 2013 07:35
We are not as happy as we were last year. This is the finding of the Ask Afrika Orange Index 2013/14 released recently in Johannesburg.
By Danette Breitenbach 15 Oct 2013 06:55
A new media monitoring tool, Echo-social, was introduced in Cape Town on the 3 October 2013 at the Queen Victoria Hotel.
By Coerene Vosloo 8 Oct 2013 07:09
The art of storytelling is integral to marketing now. It is espoused by branding and communication leaders the world over, who point to humanity's thousands of years of relying on stories to capture and convey information.
By Donna-Rae Patricios 30 Sep 2013 15:00
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