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César Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

Significant losses for some in Q2 ABC
Significant losses for some in Q2 ABC

The ABC figures for Q2 released this morning contained few surprises with press and magazines declining over Q1 and over the prior year...

By Danette Breitenbach 10 Aug 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered...

By Danny Drew 27 Jul 2017

Image source:
Fake news, fake research!

About two weeks ago saw the 10th anniversary of the iPhone, marking the mass acceptance of the smartphone. In truth, the technology had already been developed five years earlier. That technology, together with the global roll out of the internet a scant five years previously, have transformed society forever...

By mike broom 21 Jul 2017

Marketing in a recession and beyond
Marketing in a recession and beyond

Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes...

By Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit
How it all fits together - what comes out of Ad-Audit

We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency...

By mike broom 14 Jul 2017

How SA's recession is impacting consumer spending
How SA's recession is impacting consumer spending

With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading finally came in June...

By Gareth Pearson 11 Jul 2017

Dolgachov © –
Measuring the consumers of advertising

In our previous two articles we referred to measurement, principally measurement of advertising. But, of course, we are talking about obtaining measures from consumers of advertising, namely human beings...

By mike broom 7 Jul 2017

(c) andrew grossman -
Do Millennials really exist?

Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

By Allon Raiz 7 Jul 2017

Petro Kuprynenko © –
A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 23 Jun 2017

ximagination © –
Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing...

By mike broom 16 Jun 2017

Lightwise © –
Are you a believer?

A lust for clicks, and follows, shares and likes - and even votes in politics - has sullied our judgement and contorted our perspectives. It is concerning is that the popularity of “alternative facts” born out of this, is gaining momentum.

By Kate Niemöller 5 Jun 2017

Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication...

By John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class...

By Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 19 May 2017

(c) ammentorp -
Scopen 2017 planning, ready to meet top marketing execs

With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition...

By Johanna McDowell 12 May 2017

Rene van den Berg © –
In 10 years, magazine sales have halved

What does this mean? Well, lots of things, but it's certainly not the catastrophe many would have you believe...

By Chris Brewer 24 Apr 2017

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it...

By Chris Brewer 20 Mar 2017

African Reputation Index defines corporate reputation
African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

By Danette Breitenbach 16 Mar 2017

(c) rawpixel -
MA(SA) proposes new research currency

The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks...

By Danette Breitenbach 6 Mar 2017

Social analysis shows majority of Americans against Trump's immigration order
Social analysis shows majority of Americans against Trump's immigration order

Analysis of sentiment based social media points to the unpopularity of proposed Trump policies – such as the border wall and the so-called ‘Muslim ban' – contrary to findings of traditional polling...

By JP Kloppers 2 Mar 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest...

By Leslie Pascaud 9 Feb 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT
The role of African universities in achieving the SDGs

While the SDGs are wide-ranging, said Professor Mamokgethi Phakeng...

By Sindy Peters 30 Jan 2017

SA CEOs optimistic despite challenges
SA CEOs optimistic despite challenges

Skills, technology and trust are the three key areas of concern for South African CEOs according to PwC's latest CEO Survey, the 20th Annual Global CEO Survey...

By Danette Breitenbach 18 Jan 2017

Data analytics compares social media chatter surrounding Pizza Hut in UK vs SA
Data analytics compares social media chatter surrounding Pizza Hut in UK vs SA

Using crowd integrated data analytics, BrandsEye recently investigated the social media chatter surrounding Pizza Hut...

By JP Kloppers 14 Dec 2016

123RF
Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 8 Dec 2016

123RF
Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

By Julia Ahlfeldt 7 Dec 2016

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