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Pams: Fusing the future
Pams: Fusing the future

While the first Publisher Audience Measure Survey (Pams) has been released by the Publisher Research Council, the data is still being validated and will not be available until it is checked...

By Danette Breitenbach 15 Feb 2018

Magazines ABC Q4 2017: Customs the biggest loser
Magazines ABC Q4 2017: Customs the biggest loser

Significant declines in Custom magazines and to a lesser extent in Consumer publications saw the overall decline in magazines edge to just over eight percent (8.1%) over Q3 and a 16.6% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

Newspapers ABC Q4 2017: Losses across the board
Newspapers ABC Q4 2017: Losses across the board

In the Audit Bureau of Circulation (ABC) 4th quarter 2017 release, Press saw a 2.1% decline over Q3, and 5.1% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

Future-fitting SA businesses
Future-fitting SA businesses

Technology, and the speed of technology, and skills are two of the country's CEOs most significant business concerns which also include cyber threats. This was the finding of PwC's most recent Annual Global CEO Survey...

By Danette Breitenbach 30 Jan 2018

Pixabay via .
The anxious optimist in the corner

PwC's 21st Annual Global CEO Survey was recently released locally, following its global release in Davos at the World Economic Forum (WEF), with an emphasis on South Africa...

By Danette Breitenbach 29 Jan 2018

2017 in review: This year's absolute worst of the worst
2017 in review: This year's absolute worst of the worst

This year has been a whirlwind of racist scandal after sexist scandal after "How have they been running a business? Holy sh!t" scandal. (part 3)...

By Julia Breakey 22 Dec 2017

Bank advertising: a hit-or-miss
Bank advertising: a hit-or-miss

SA's big five banks spend millions of rands on advertising, a substantial amount of which is being spent on ads that miss the mark, according to market research agency Columinate, but audiences don't mind an ad that pushes a product or tells a story, as long as it's done well...

By Jessica Tennant 1 Dec 2017

Brands: Meet the #UntaggableForce
Brands: Meet the #UntaggableForce

An ability to embrace the #UntaggableForce will be key for brands determined to flourish in the adapt-to-survive reality characterising global and local consumer markets today.

By Megan Bowman 30 Nov 2017

Empowering millennials through mobility
Empowering millennials through mobility

The millennial generation is changing the game globally - more specifically: how they communicate with businesses, what and how they purchase, and what they value most...

By Des Fenner 17 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

Hannari Slabbert
Predicting the future with WGSN trends

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November...

By Louise Marsland 9 Nov 2017

ABC Q3 2017 results continue declining trend
ABC Q3 2017 results continue declining trend

The Audit Bureau of Circulations of South Africa (ABC) third quarter results released this morning show the continuation of the declining trend seen in Q1 and Q2 of this year, both in the press and magazine categories...

By Danette Breitenbach 8 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

If all banks closed today, would South Africans miss them?
If all banks closed today, would South Africans miss them?

Findings about the South African market from WE's inaugural Brands in Motion research shows consumers don't care as much about fancy banking app features as they do about their values and how banks align with these...

By Sarah Gooding-Kobus 26 Oct 2017

Cienpies Design © –
Advertising effectiveness has been captured by ‘liking'

Whatever has happened to the idea of advertising effectiveness?

By mike broom 6 Oct 2017

Peter Langschmidt, the PRC’s lead research consultant.
The Establishment Survey, a foundation for a brave new world

The Establishment Survey (ES) is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa...

By Danette Breitenbach 6 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three
Taking a closer look at media monitoring, AVE and regulation - Part three

In the final chapter of this three-part series on media monitoring, ROI Africa's Tonya Khoury shares insight into some of the biggest campaigns she's witnessed as well as some of the trends emerging in PR...

By Angie White 4 Oct 2017

Experiences are the new black
Experiences are the new black

It is no longer chic to be chic and wealth is not displayed anymore. Consumers are no longer buying goods; instead they are spending on experiences...

By Danette Breitenbach 22 Sep 2017

Consumer spending leads economic recovery
Consumer spending leads economic recovery

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends...

By Danette Breitenbach 21 Sep 2017

(c) Sergey Rasulov -
Are TV audiences declining?

At first it's hard, if not impossible, to get a grip on TV audiences. It will remain difficult until the industry has some real and solid research to confirm whether it's one way or the other...

By Chris Brewer 18 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

Negative Space ©
Data is the key to successful email marketing

The single most important factor for a successful email marketing campaign is the quality of the data...

By Ross Sibbald 1 Sep 2017

welcomia ©
#Pamro2017: Key learnings and challenges from SA Outdoor Measurement Council's journey

Sanna Fourie, head of statistics at Ask Afrika sheds light on the challenges and learnings from the SA Outdoor Measurement Council's journey...

By Juanita Pienaar 30 Aug 2017

elwynn ©
#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...

By Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

Kui Kariuki
#Pamro2017: The challenges in changing media consumption habits

How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration...

By Louise Marsland 28 Aug 2017

Bowie15 © –
Small things can produce massive results

Sometimes, when I'm wandering around I'm absolutely amazed at how many traders get it wrong. With a little thought they could do so much better. It's just mostly simple and obvious things...

By Chris Brewer 28 Aug 2017

#WomensMonth: ‘Like a girl' means downright amazing things
#WomensMonth: ‘Like a girl' means downright amazing things

An interview with Jeanne du Plessis, Procter & Gamble South Africa spokesperson, to find out how the Always #LikeAGirl campaign is influencing South African girls, in accordance with its latest survey, conducted locally...

By Jessica Tennant 25 Aug 2017

Slasta © –
#WomensMonth: It's not pie...

According to AdAge, only 11% of creatives globally are female. And the 3% Conference started a few years back because someone worked out only 3% of creative directors were women...

By Sonja Fahn 24 Aug 2017

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