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Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...

By Louise Marsland 17 Oct 2014 08:12

How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising that you can't sell the same 'fairy-tale' to every generation?...

By Louise Marsland 6 Oct 2014 07:52

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. The study showed that video and rich content such as graphics and images kept the user's attention...

By Christopher Smith 16 Sep 2014 14:50

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014 14:00

How big data can tell if you're pregnant

Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result...

By Sid Peimer 10 Sep 2014 07:30

Join the radio 20% Club

This year's Radio Advertising Bureau's (RAB SA) RadioWorks Conference, which took place in Cape Town and Johannesburg, focused on how radio delivers Return On Investment (ROI).

By Danette Breitenbach 28 Aug 2014 08:50

Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

By Stephen Sandmann 22 Aug 2014 10:48

Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or...

By Louise Marsland 22 Aug 2014 06:08

Pulling insights from under the hood of Facebook

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly...

By Matthew Arnold 17 Aug 2014 13:19

How brands hack life

A big trend that has emerged in the past few years in marketing is for brands to reach out to their 'real' consumers...

By Louise Marsland 11 Aug 2014 06:03

Ask Afrika's ICON brand winner: What it takes to stay on top

The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

By Danette Breitenbach 30 Jul 2014 08:15

Encouraging consumers to increase basket size

How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

By Louise Marsland 25 Jul 2014 06:38

Measuring your marketing impact
Measuring your marketing impact

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data...

By Charles Stretch 22 Jul 2014 14:02

Consumer Science lands in SA

Mondelez International has opened a new Sensory Laboratory in South Africa.

By Danette Breitenbach 18 Jul 2014 13:22

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

The rise of the super app

Nearly 1.5 billion computing devices were sold around the world in 2013. PCs accounted for 300 million, tablets 180 million and mobile phones for just under a billion units.

By Richard Firth 29 Jun 2014 09:41

Seven tips for PR pros in the healthcare industry

As PR professionals within the healthcare industry, we have two main concerns: Establishing trust and spreading information.

By James White 28 Jun 2014 13:45

Keeping local brands strong, twenty years into democracy

Have South African marketers assumed that local brands are automatically more relevant to South African consumers than global brands are?

By Al Mackay 25 Jun 2014 07:44

OOH to launch currency survey

An outdoor audience research option has been presented to the members of the Out of Home Media South Africa (OHMSA). Called the Outdoor Advertising Currency Survey (OACS) it will launch in the first quarter 2015.

By Danette Breitenbach 23 Jun 2014 13:43

What if we voted for green grocers and shoe shops, banks and service providers?

In its truest form, a democratic country is ruled by public opinion. This is as true of governmental elections as it is of determining which retail companies will trump others or which banks will take the largest chunks of the customer pie graph.

By Andrew Cook 20 Jun 2014 14:29

Life after AMPS...

Although not perfect, I have found AMPS (the product survey side) an essential tool when developing strategies for brands over the years.

By Rolf Akermann 13 Jun 2014 11:44

[IMCC] Addressing the 'marketing messaging mess'
[IMCC] Addressing the 'marketing messaging mess'

One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.

By Sindy Peters 10 Jun 2014 12:15

Tell the new Minister of Small Business Development what small business needs

The creation of a Small Business Development Ministry under Lindiwe Zulu has received a positive response.

By Brett Bowes 5 Jun 2014 11:50

Brands they are a-changin'

The evolution of branding has been one of the most fascinating things to watch and be part of over the last decade or so.

By Louise Marsland 2 Jun 2014 11:51

The new-look Google

Over the last few months Google search has gone through some intriguing changes. Some are aesthetic, while others incorporate new social media elements into their search results.

By Stephen Sandmann 22 May 2014 07:57

Expanding the customer funnel to increase conversions

In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

By Johan Walters 18 Apr 2014 07:39

Performance Based Marketing is showing business a real bang for their buck
Performance Based Marketing is showing business a real bang for their buck

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

By Yaron Assabi 17 Apr 2014 14:00

Creating shopping centres for consumers

A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.

By Danette Breitenbach 17 Apr 2014 07:58

Townships are the new black
Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

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