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Wearables in the workplace
Wearables in the workplace

Wearable tech is a huge trend and everyone is talking about it, but have you thought of what it means for the workplace...

By Danette Breitenbach 3 days ago

Apidech Ninkhlai– 123RF.com
Super growth brands - Do brands change advertisements too often?

It is often said that brands change their advertisements before they have worn out...

By Erik du Plessis and Neil Higgs 9 Feb 2016

© Apidech Ninkhlai– 123RF.com
How the top 10 growing brands grew (2010-2014)

With one exception, the 10 brands that gained more than 2m users between 2010 and 2014 did this by consistently gaining users each year...

By Erik du Plessis and Neil Higgs 2 Feb 2016

Impacting the economy one micro job at a time
Impacting the economy one micro job at a time

Revolutionary micro-jobbing platform, M4JAM, provides companies, brands, etc. with real-time data and consumer insights and contributes to the growing data economy...

By Cari Van Wyk 22 Jan 2016

© Apidech Ninkhlai– 123RF.com
Growth brand theory - the 2 million users gained club

Here is a list of brands that gained more than two million users between 2010 and 2014 (Source AMPS). This is enough people to fill Ellis Park more than 33 times...

By Erik du Plessis and Neil Higgs 18 Jan 2016

BoredPanda
[TrendTalk] 2015 was a hairy year

From manbuns to nutscaping, political meltdowns and economic downturns, The Donald Trump reality show, global terrorism and war, 2015 was a challenging year, to put it mildly...

By Louise Marsland 12 Jan 2016

Big brand: Advertising investment strategy
Big brand: Advertising investment strategy

One would expect big brands to have a stable advertising investment strategy...

By Erik du Plessis and Neil Higgs 15 Dec 2015

© Apidech Ninkhlai – 123RF.com
Big brand theory

The top 20 brands by most users using mostly...

By Erik du Plessis and Neil Higgs 8 Dec 2015

Technology key for casinos
Technology key for casinos

Over the past decade the local gaming market has evolved into a more complete lifestyle experience destination that offers a fully-fledged lifestyle experience to a wider market...

By Danette Breitenbach 3 Dec 2015

Place your bets
Place your bets

The gambling industry in South Africa is dynamic and ever-changing despite the challenge of a changing regulatory environment and reduced consumer spending due to economic pressures...

By Danette Breitenbach 2 Dec 2015

© Apidech Ninkhlai – 123RF.com
How markets grew

Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons...

By Erik du Plessis and Neil Higgs 26 Nov 2015

© Cathy Yeulet – 123RF.com
Media planning bias

There's nothing seriously wrong or unusual about planning bias. Everyone has their favourites - remember that one particular schoolteacher...?

By Chris Brewer 16 Nov 2015

Chart 3
The big brands and LSMs

Are there certain LSM groups that contribute disproportionately to big brands' market penetration? One would expect big brands to have a LSM profile very much in line with that of the whole population...

By Erik du Plessis and Neil Higgs 12 Nov 2015

©rphotos via 123RF
Creating value in Africa

A competitive advantage in African markets will come from a capacities driven strategy which will also make companies more coherent...

By Danette Breitenbach 10 Nov 2015

David Blyth
A youth lost in translation

Today's young adults have more disposable income than the generations that have come before them. While marketers want to draw in the under-23s, they need to be aware that this is a heterogeneous group with mercurial tastes...

By David Blyth, Issued by Yellowwood Future Architects 6 Nov 2015

Leveraging big data for better business decisions in marketing
Leveraging big data for better business decisions in marketing

Big data and the benefits it can deliver for business...

By Gary Allemann 5 Nov 2015

© Robert Churchill – 123RF.com
Our graduates

Last week Bizcommunity researched the impact of #feesmustfall through Panel Service Africa's TellUsAboutIt. This week, SA Marketing Magazine looks at what happens to the produce of our universities, how this has increased over time, what jobs they do, and whether they're employed...

By Erik du Plessis and Neil Higgs 3 Nov 2015

Ad waste is harder to 'clean up' than physical waste © Dave Willman – 123RF.com
Wasted

There have been mixed reactions to my recent articles on research. Some people thought the propositions I put forward were intelligent and others felt they only covered half the story - and glossed-over a great deal...

By Chris Brewer 2 Nov 2015

©arekmalang via 123RF
Business as usual... for now

While the recent All Media and Products Survey for June 15 (2015BA) released by SAARF in October shows an overall picture of relative stability...

By Danette Breitenbach 21 Oct 2015

© Bowie15– 123RF.com
How research is conducted

Research is supposed to tell us how much money we are going to make. It's supposed to predict what the sales/revenue volumes will be so that we can adjust our marketing effort...

By Chris Brewer 21 Sep 2015

Finding Africa's true prospects
Finding Africa's true prospects

African Prospects Indicator (APi) is the first ever report of its kind in the world. Released this week by Nielsen, APi is the culmination of 18 months of information collection and analysis into a ranking of sub-Saharan African countries...

By Danette Breitenbach 18 Sep 2015

Beyond the box... breaking LSM stereotypes
Beyond the box... breaking LSM stereotypes

It is time the market research industry came to terms with the fact that the Living Standard Measure (LSM) questionnaire on its own does not cut it when it comes to defining target markets and compiling research groups...

By Thuli Motaung 17 Sep 2015

What advertising research is...
What advertising research is...

Hennie Klerck, many years ago, opened a SAMRA convention with the comment: "We see more differences in people today... in terms of values, motivations, lifestyles and behaviour and these differences are increasing. It therefore seems to me that in this climate of change, the age of people, their demographic profile and other factors are no longer relevant. When planning a campaign, what a person is, seems to me to be less important than how a person thinks."...

By Chris Brewer 14 Sep 2015

Your consumer is better educated now, and expects more from life
Your consumer is better educated now, and expects more from life

It was banned by the National Party in 1980. It was the number one song on the UK, USA and other hit parades in 1979. It was the ANC Youth League's battle song. It is remembered as "We don't need no education"...

By Erik du Plessis and Neil Higgs 8 Sep 2015

Youth marketers: Use these seven tips to boost marketing results
Youth marketers: Use these seven tips to boost marketing results

Each generation has unique demographics, experiences, history, lifestyles, values and expectations that influence their buying behaviours...

By Antoinette Pombo 5 Sep 2015

Save your bottom (line) with well-being
Save your bottom (line) with well-being

Have you ever spent the day at work but never actually achieved anything? Have no fear, you are not alone. Due to poor workplace well-being, presenteeism is a phenomenon spreading far and wide across the globe...

By Linda Trim 4 Sep 2015

Creativity needs insights as much as your brand needs creativity
Creativity needs insights as much as your brand needs creativity

Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, famously said that "creativity is the logical conclusion to brilliant thinking". What he didn't say is...

By Velia Duncan 3 Sep 2015

We all live in a...
We all live in a...

Recently, in Upington, our waitress told us with a lot of pride that she lives in a brick house. Obviously brick houses are a type of differentiation that exists much like the status associated with living in the northern suburbs of Johannesburg...

By Erik du Plessis and Neil Higgs 26 Aug 2015

When last did you redefine your target market?
When last did you redefine your target market?

The definition of LSMs has changed 5 times in the last 14 years. Did you review your brands' target market? Here's why you should...

By Erik du Plessis and Neil Higgs 19 Aug 2015

A tale of opposites
A tale of opposites

Yesterday the ABC released its Q2 2015, with print continuing its decline. All categories of newspapers declined, but print is still the second biggest medium in South Africa in terms of adspend, while newspapers boast over 17 million adult readers...

By Danette Breitenbach 14 Aug 2015

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