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Generation Z - Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 1 day ago

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

WhatsApp, the new lens into consumer lives
WhatsApp, the new lens into consumer lives

How do we provide front row seats for clients into consumer lives? Well, WhatsApp is a great way to start...

By Mpho Mpofu 16 May 2018

The modern-day mom and what brands need to keep in mind
The modern-day mom and what brands need to keep in mind

I've been working on a brand within the Baby Care category for a couple of years now, and I've always thought that I have a good insight into moms and how to be relevant to them...

By Louise Hefer 10 May 2018

Newspapers ABC Q1 2018: Some positives for press
Newspapers ABC Q1 2018: Some positives for press

Despite a decline of 4.4 % on the prior year, the Audit Bureau of Circulation (ABC) total newspaper circulation increased by 0.8% on the previous quarter, bucking the prior quarter's trend of overall declines...

By Danette Breitenbach 9 May 2018

Magazines ABC Q1 2018: A sad affair
Magazines ABC Q1 2018: A sad affair

All magazine categories - Consumer, B2B, Custom and Free Magazines declined on the prior year. All the categories also declined on the prior quarter, except for Free Magazines which remained static...

By Danette Breitenbach 9 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth
#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

#AfricaMonth: Africa's youth represent hope for the future
#AfricaMonth: Africa's youth represent hope for the future

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

By Louise Marsland 2 May 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 24 Apr 2018

The 'ennial tribes: Understanding Generation Y and Generation Z South Africans
The 'ennial tribes: Understanding Generation Y and Generation Z South Africans

There are some interesting differences and similarities between centennials - those aged 21 and below - and millennials - those aged 22 to 35...

By Rachel Thompson, Issued by GfK South Africa 19 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

Why is loneliness becoming an epidemic?
Why is loneliness becoming an epidemic?

With 7.3 billion people to connect with, why is loneliness becoming an epidemic...

By Raleen Bagg 17 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROI
Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROI

Every marketer will smile at the thought of achieving an ROI of 90% for a 10% marketing investment. But is this achievable today?..

By Claudelle Naidoo, Issued by MediaCom 27 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

AI: Fears will fade, opportunities will surface
AI: Fears will fade, opportunities will surface

With a focus on revolutionary technologies and the way that society perceives them, the Havas Prosumer Report, iLife, provides some interesting insights into how the world is changing...

By Craig Hannabus, Issued by Havas Johannesburg 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers
#FutureAdAfrica: Brand safety is not optional, support local publishers

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

By Jessica Tennant 15 Mar 2018

Henk Pretorius
Thank you NSRI - For saving lives, and making great ads

We love a good ad. We love a good ad, because we love a good story told in a few moments...

By Henk Pretorius, Issued by Columinate 12 Mar 2018

Aleksandra Gosiewski
#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product...

By Jessica Tennant 23 Feb 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 22 Feb 2018

Pams: Fusing the future
Pams: Fusing the future

While the first Publisher Audience Measure Survey (Pams) has been released by the Publisher Research Council, the data is still being validated and will not be available until it is checked...

By Danette Breitenbach 15 Feb 2018

Magazines ABC Q4 2017: Customs the biggest loser
Magazines ABC Q4 2017: Customs the biggest loser

Significant declines in Custom magazines and to a lesser extent in Consumer publications saw the overall decline in magazines edge to just over eight percent (8.1%) over Q3 and a 16.6% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

Newspapers ABC Q4 2017: Losses across the board
Newspapers ABC Q4 2017: Losses across the board

In the Audit Bureau of Circulation (ABC) 4th quarter 2017 release, Press saw a 2.1% decline over Q3, and 5.1% decline over the prior year...

By Danette Breitenbach 14 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

Future-fitting SA businesses
Future-fitting SA businesses

Technology, and the speed of technology, and skills are two of the country's CEOs most significant business concerns which also include cyber threats. This was the finding of PwC's most recent Annual Global CEO Survey...

By Danette Breitenbach 30 Jan 2018

Pixabay via .
The anxious optimist in the corner

PwC's 21st Annual Global CEO Survey was recently released locally, following its global release in Davos at the World Economic Forum (WEF), with an emphasis on South Africa...

By Danette Breitenbach 29 Jan 2018

2017 in review: This year's absolute worst of the worst
2017 in review: This year's absolute worst of the worst

This year has been a whirlwind of racist scandal after sexist scandal after "How have they been running a business? Holy sh!t" scandal. (part 3)...

By Julia Breakey 22 Dec 2017

Bank advertising: a hit-or-miss
Bank advertising: a hit-or-miss

SA's big five banks spend millions of rands on advertising, a substantial amount of which is being spent on ads that miss the mark, according to market research agency Columinate, but audiences don't mind an ad that pushes a product or tells a story, as long as it's done well...

By Jessica Tennant 1 Dec 2017

Brands: Meet the #UntaggableForce
Brands: Meet the #UntaggableForce

An ability to embrace the #UntaggableForce will be key for brands determined to flourish in the adapt-to-survive reality characterising global and local consumer markets today.

By Megan Bowman 30 Nov 2017

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