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Measuring your marketing impact

While spreadsheets and dashboards are nice, actually being able to prove your marketing works is far more useful...

By Charles Stretch 22 Jul 2014 14:02

Consumer Science lands in SA

Mondelez International has opened a new Sensory Laboratory in South Africa.

By Danette Breitenbach 18 Jul 2014 13:22

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

The rise of the super app

Nearly 1.5 billion computing devices were sold around the world in 2013. PCs accounted for 300 million, tablets 180 million and mobile phones for just under a billion units.

By Richard Firth 29 Jun 2014 09:41

Seven tips for PR pros in the healthcare industry

As PR professionals within the healthcare industry, we have two main concerns: Establishing trust and spreading information.

By James White 28 Jun 2014 13:45

Keeping local brands strong, twenty years into democracy

Have South African marketers assumed that local brands are automatically more relevant to South African consumers than global brands are?

By Al Mackay 25 Jun 2014 07:44

OOH to launch currency survey

An outdoor audience research option has been presented to the members of the Out of Home Media South Africa (OHMSA). Called the Outdoor Advertising Currency Survey (OACS) it will launch in the first quarter 2015.

By Danette Breitenbach 23 Jun 2014 13:43

What if we voted for green grocers and shoe shops, banks and service providers?

In its truest form, a democratic country is ruled by public opinion. This is as true of governmental elections as it is of determining which retail companies will trump others or which banks will take the largest chunks of the customer pie graph.

By Andrew Cook 20 Jun 2014 14:29

Life after AMPS...

Although not perfect, I have found AMPS (the product survey side) an essential tool when developing strategies for brands over the years.

By Rolf Akermann 13 Jun 2014 11:44

[IMCC] Addressing the 'marketing messaging mess'

One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.

By Sindy Peters 10 Jun 2014 12:15

Tell the new Minister of Small Business Development what small business needs

The creation of a Small Business Development Ministry under Lindiwe Zulu has received a positive response.

By Brett Bowes 5 Jun 2014 11:50

Brands they are a-changin'

The evolution of branding has been one of the most fascinating things to watch and be part of over the last decade or so.

By Louise Marsland 2 Jun 2014 11:51

The new-look Google

Over the last few months Google search has gone through some intriguing changes. Some are aesthetic, while others incorporate new social media elements into their search results.

By Stephen Sandmann 22 May 2014 07:57

Expanding the customer funnel to increase conversions

In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

By Johan Walters 18 Apr 2014 07:39

Performance Based Marketing is showing business a real bang for their buck

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

By Yaron Assabi 17 Apr 2014 14:00

Creating shopping centres for consumers

A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.

By Danette Breitenbach 17 Apr 2014 07:58

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

The storyteller of the future

Business intelligence as we understood it in the past is dead. Today's businesses need to utilise and understand complex data for business intelligence and to ensure they are competitive, but do not have the tools to do so.

By Danette Breitenbach 4 Apr 2014 15:54

Big data is here... And gone...

Big data is driving us to a tipping point. Tablets and smart phones have created high expectations and demands to access data wherever we are, and in real time...

By Danette Breitenbach 27 Mar 2014 07:31

Embracing social media monitoring

Global research has found that 71% of online adults use Facebook and 40% of cellphone owners access a social networking site from their device. But what does a growing reliance on social mean for news monitoring and analysis?

By Jaco Pienaar 25 Mar 2014 09:53

Why nurtured business leads buy more

There's one main reason why purchases made by nurtured business leads are typically so much larger than those made by leads that haven't been nurtured: nurtured leads buy more because they know more.

By Graeme Wilson 19 Mar 2014 07:45

Towers Watson research study on effective communication and ROI

Companies with highly effective internal communication strategies are 3.5 times more likely to outperform their peers significantly, according to a new Change & Communication study by Towers Watson.

By John French 10 Mar 2014 09:26

Embracing technology in media

For better or worse, technology has changed how we engage with media. And despite the 'print is dead' argument, clients of public relations firms still expect to get their column centimetres. So how is technology shaping the lives of media professionals?

By Jaco Pienaar 6 Mar 2014 06:30

2014 outlook: The next wave in digital transformation is breaking

A combination of maturing technologies and cheaper, more pervasive connectivity helped to spur massive growth for digital commerce, self-service and customer experience in South Africa during 2013. But 2014 has the potential to be even better.

By Kevin Meltzer 17 Feb 2014 06:30

What your website marketing approach says about you

There are a myriad of ways to approach your website marketing. Most marketers use a combination of tactics in order to optimise their online presence, but have a preference for one or two channels in particular.

By Gareth Slaven 14 Feb 2014 06:37

Tracking customer journeys by following their digital footprints

Thanks to all the data they can collect about their customers across digital touchpoints, brands today can build a powerful understanding of how customers arrive at the decision to buy their products or services.

By Johan Walters, Issued by 25AM 11 Feb 2014 10:53

One size doesn't fit all: the change room dilemma

Why is it that you can only take a certain number of clothes into the changing room at a time? Do you really have to get dressed, go back out, fetch the other items you want and repeat the process again?

By Kelly Summerfield 6 Feb 2014 07:00

The bad image of marketing metrics and how to overcome it

Do you know the financial impact of your marketing activities on your company's bottom-line? What is the impact of a 5% increase in customer satisfaction on your income statement?

By Dunja Kartte 5 Feb 2014 15:04

[2014 trends] The year ahead for research

As a researcher it's interesting to see the way in which our industry responds to trends in other areas of branding, marketing and advertising. My three research trends all have roots in changes that are occurring across these industries.

By Henk Pretorius 4 Feb 2014 12:26

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