Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...
By Stephen Sandmann 2 Oct 2014 08:42
The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...
By Sid Peimer 15 Sep 2014 14:00
The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...
By Danette Breitenbach 30 Jul 2014 08:15
How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...
By Louise Marsland 25 Jul 2014 06:38
Have South African marketers assumed that local brands are automatically more relevant to South African consumers than global brands are?
By Al Mackay 25 Jun 2014 07:44
In its truest form, a democratic country is ruled by public opinion. This is as true of governmental elections as it is of determining which retail companies will trump others or which banks will take the largest chunks of the customer pie graph.
By Andrew Cook 20 Jun 2014 14:29
One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.
By Sindy Peters 10 Jun 2014 12:15
The creation of a Small Business Development Ministry under Lindiwe Zulu has received a positive response.
By Brett Bowes 5 Jun 2014 11:50
In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.
By Johan Walters 18 Apr 2014 07:39
With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.
By Yaron Assabi 17 Apr 2014 14:00