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Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

New retail app developed by local startup Beaconeye
New retail app developed by local startup Beaconeye

A new retail app, Piing, developed by local start up Beaconeye uses iBeacon technology to engage customers directly through their mobile devices, while in-store or nearby, using Bluetooth Smart tech.

12 Sep 2014 10:14