In a recent article (The proof is in the omni-channel experience this festive season) Lynette Hundermark laments the fact "that most retailers are not leveraging the power of mobile phones to aid the consumer on their path to purchase." While this may be true in part, one reason why retailers don't all have a mobile, or even an omni-channel presence, may be because of the cost.
Issued by PriceCheck 26 Nov 2014 11:43
There are just over 37 million adults in South Africa today and, if you want to reach them, there's no better way than to use mobile technology. Some 36 million people who are 15 and older have a cellular phone, which means that the opportunity for connecting with consumers this festive season is massive.
By Lynette Hundermark 26 Nov 2014 11:36
User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product.
By Matthew Arnold 21 Nov 2014 15:45