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USSD, a knockout for mobile in Africa =O - Mobitainment
USSD, a knockout for mobile in Africa =O

USSD, a South African-born marketing technology, has proved to be a "knockout" for marketers in Africa, especially for Boxer Superstores, SA's well-known grocery store servicing low to mid income shoppers, which created the Boxer Super Shopper Show...

Issued by Mobitainment 20 Nov 2014 11:03

[Mobile360] Beware mobile carriers, the media's watching you...
[Mobile360] Beware mobile carriers, the media's watching you...

Headlines about mobile malware dominate the media. If you were to believe all of them, you'd never turn on your phone. But whose responsibility it is really to educate digital and mobile citizens of fraud risks?

By Leigh Andrews 13 Nov 2014 08:00

[Mobile360] Geeks versus princess engineers
[Mobile360] Geeks versus princess engineers

"It was always this awkward looking guy who was tech savvy, solved a big problem and got the girl in the end ... I consider myself a geek. A geek can look like this too. A geek can wear pink dresses and can wear sparkles and be just as geeky as anybody else." - Margaret Burgraff...

By Jessica Taylor 12 Nov 2014 08:38

[MRMW] The how, why and what of best using mobile for marketing in Africa
[MRMW] The how, why and what of best using mobile for marketing in Africa

You can't ignore mobile as a fantastic way to reach consumers, but don't stress about the latest smartphone technology. Candice Goodman says Interactive Voice Response and Please Call Me's are 'good enough'...

By Leigh Andrews 11 Nov 2014 08:00

[MRMW] Insights into the average South African mobile phone user
[MRMW] Insights into the average South African mobile phone user

Mobile is definitely the way forward for market research, but you need an accurate profile of the respondents, and don't dare ignore consumers' fears of online and mobile security...

By Leigh Andrews 10 Nov 2014 08:00

International tips and trends in 2015 for e-commerce
International tips and trends in 2015 for e-commerce

The CEOs of three leading Nordic e-commerce companies have offered their insight in to what they believe will be strong moving trends in 2015...

7 Nov 2014 13:13

LG, Google strike patent-sharing deal
LG, Google strike patent-sharing deal

SEOUL, SOUTH KOREA: LG Electronics said on Wednesday, 5 November 2014, it had signed a long-term cross-licence deal with Google as the South Korean firm tries to expand its smartphone business.

5 Nov 2014 15:20

Geolocation technology maximises target marketing potential
Geolocation technology maximises target marketing potential

With consumers devoting more attention to their mobile devices, it is critical for retailers to start adapting to these behaviours and extend their interactions with customers to these channels.

4 Nov 2014 10:25

ShoppingFeeder revolutionises e-commerce with the click of a button
ShoppingFeeder revolutionises e-commerce with the click of a button

ShoppingFeeder has stepped in to help consumers access unbiased product information and compare apples with apples when it comes to online merchants...

By Leigh Andrews 4 Nov 2014 08:01

Biometrics have a bright future in mobile banking
Biometrics have a bright future in mobile banking

There has been a rising trend in fingerprint biometric technology in the latest wave of smartphones.

23 Oct 2014 14:20

The rivalry of the mobile handset industry in SA
The rivalry of the mobile handset industry in SA

The mobile handset industry in South Africa received an overall satisfaction score from its customers of 73.3 out of 100. This was revealed by the South African Customer Satisfaction Index...

21 Oct 2014 12:37

Wimpy adds Zappar app for kids' AR experience
Wimpy adds Zappar app for kids' AR experience

Zappar, an augmented reality (AR) app, represented locally by IMDM, has joined forces with Wimpy to bring animation to Wimpy Kids' placemats in stores nationwide.

21 Oct 2014 12:03

SmartCaptcha puts point-of-sale ROI tracking in the picture
SmartCaptcha puts point-of-sale ROI tracking in the picture

Ready for a point-of-sale tracking revolution? SmartCaptcha is here to help brands better manage their point-of-purchase display executions and spend into the retail trade... in real-time.

By Leigh Andrews 21 Oct 2014 11:18

Caution needed with online purchasing as Christmas approaches
Caution needed with online purchasing as Christmas approaches

As with other types of crime, incidences of banking card fraud tend to increase over the festive season. While there is ongoing coverage in the media of the various scams taking place...

By Richard Keymer 13 Oct 2014 13:27

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