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Opportunities and challenges of PR in Africa - P and P Communications
Opportunities and challenges of PR in Africa

There is no doubt that Africa has taken center-stage in terms of global investment and expansion of operations. The African economic growth story presents opportunities for a multitude of marketing and communications disciplines, including PR. However, exploiting the Africa business opportunities carries a degree of challenges, which need to be understood within the broader context of operating in Africa. At a PRISA networking breakfast, Trish Pichulik reports back on Vincent Magwenya's experiences on building the Magna Carta network on the continent with his knowledge of the general operating conditions in Africa.

Issued by P and P Communications 2 Sep 2014 12:20

The way Foreword for content marketing
The way Foreword for content marketing

Content marketing has become a necessity within most marketing plans, the purpose being to help build a long-term relationship with your customer by creating, curating and distributing content that adds value to their lives, which in turn drives your business goals. Candice Claassen, content marketing specialist and founder of newly launched content marketing company, Foreword, explains why it's so important to have a good content marketing strategy in place and how it adds value to the traditional marketing mix, the steps to follow to get it right, and how to measure how well your strategy is working.

Issued by Foreword 1 Sep 2014 08:26

[ICONS of South Africa - season 2]: Frene Ginwala
[ICONS of South Africa - season 2]: Frene Ginwala

"The hallmark of a good leader is that you don't see yourself as a leader. Leadership is about listening to people, setting an example, thinking about the issues from all aspects and then leading by example, not just making speeches." - Frene Ginwala.

1 Sep 2014 07:26

Ian Henderson
Bilingual universities the only way to promote diversity

The language debate rages on in tertiary education. The latest from the desk of the Minister of Higher Education and Training, Blade Nzimande, is the pronouncement that South Africa no longer has (or should have) Afrikaans, Zulu or Tswana universities - only South African ones.

By Ian Henderson 28 Aug 2014 14:33

New radio station for Sterkspruit
New radio station for Sterkspruit

A local radio station for Sterkspruit, conceptualised in November 2008 by the area's youth to solve the problem of lack of communication between the municipality and its people, has been launched.

27 Aug 2014 10:23

Workshop guide to LinkedIn
Workshop guide to LinkedIn

The PR-Net is offering a LinkedIn workshop on Tuesday, 9 September 2014 from 2pm until 6pm at Cassia Restaurant, Nitida Wine Estate, Cape Town.

26 Aug 2014 11:36

James Hurford
Why you need credibility to be successful

Your ideas are accepted as believable only to the degree that you are credible. If you have credibility, people will place their trust in you, but if you lack it, they'll feel unable to rely on you.

By James Hurford 26 Aug 2014 06:07