The Role of Public Relations in the Marketing Mix

[Keith Schorah] Advertising is so often "in your face" and those of us that are interested are normally aware of a company's advertising campaigns, but how often are we familiar with the associated public relations activities? 8 May 2002 21:40

General Motors drops Facebook advertising on eave of IPO: Why?

[Walter Pike] General Motors (GM), the third biggest advertising spender in the US, has announced that it would no longer be allocating any budget to Facebook advertising because paid ads on the site have little impact on consumers' car purchases, according to a GM official. 16 May 2012 16:47

Epic Communications

Brace of clients elect Epic as agency of choice in May

Epic Communications has secured two new public relations accounts in May, confirming its status as one of South Africa's most sought-after strategic communications and PR agencies. 23 May 2012 09:51

Gullan&Gullan

Be more strategic about your social media

[Desirée Gullan] According to the 2010 Social Media Marketing Report, 67% of marketers planned to increase their use of social media channels including blogs, Twitter, and Facebook. As more brands integrate social media into their marketing and communications plans, a social media strategy has never been more vital. 18 May 2012 11:53

[2012 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect". 10 Jan 2012 14:23

Are you flying blind?

[Sally Falkow] Hindsight is always in 20-20 vision, so they say. Looking back on the dot com boom and the dot bomb disaster, it seems obvious that the basic rules of business were not being followed. Yet companies today are still forging ahead with websites and redesigns that are not based on sound business principles. 3 Dec 2003 15:09

Communications agency partners with UJ to mentor PR students

Building on the partnership success of 2011, integrated communications agency, Waggener Edstrom, will continue to invest in students from the University of Johannesburg's (UJ) School of Communications in 2012, by equipping students with the latest tools and resources to enter the competitive field of public relations and communications. 11 May 2012 12:49

What makes consumers trust your advertising?

[Chris Moerdyk: @chrismoerdyk] The tsunamic growth of social media in marketing has shown quite clearly that many guises of online advertising are far more trusted by consumers than ads appearing in conventional media. 25 Apr 2012 10:55

The Consumer Protection Act: best you understand it.

[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23

Fifth Thought Leadership Digibate on marketing, media trends to be in Joburg

Following the recent publication of the 2012 Biz Trends Report, sponsored by Aegis Media, some of the key trend topics will be brought alive at the fifth Thought Leadership Digibate on Friday, 4 May 2012. Hosted by Aegis Media in conjunction with Bizcommunity.com, for the first time this monthly debate will be held in Johannesburg and broadcast live via mobile or pc audio-streaming, 9.15am-11am. 25 Apr 2012 10:00

[2012 trends] 12 specifically South African social media trends

[Amanda Sevasti Whitehouse] Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up. 11 Jan 2012 14:00

What web metrics can do for you

[Sally Falkow] Since websites first got published, people have been interested in analytics. It started with simple counters on personal pages to track visitor counts. Today online enterprises can run complex analytics systems that spit out real-time traffic reports with multivariable cross-tabbing capabilities. 27 Jan 2004 15:16

Making the most of the media

[Sally Falkow] The media and PR practitioners are in a symbiotic relationship. They may not like to think so, but news outlets do get a lot of information from PR people. And as budgets and staff get cut, they are relying on PR practitioners more and more to send them ideas for stories. 7 Oct 2003 14:12