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BizTrends 2018


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Grey Advertising Africa welcomes Kwanele Mngomezulu as a PR intern

Kwanele Mngomezulu is the latest addition to the Grey team. He recently graduated with an Honours degree in Strategic Corporate and Marketing Communication from The University of Johannesburg (UJ)...

Issued by Grey 14 Feb 2018

Redefining public relations

Ah, public relations, a term that is as vastly used as it is misunderstood. As a professional working in the PR space, I often find that there are still many misconceptions about the PR industry...

By Kerryn Lloyd, Issued by MANGO-OMC 14 Feb 2018

The state of PR in the new age

Traditional vs digital PR. Is it two sides of the same coin?

By Thandukwazi Gcabashe 14 Feb 2018

#Newsmaker: Brendan Cooper talks internal communications

Ex-Sports Illustrated editor and Heat magazine editorial director, Brendan Cooper now heads up New Media's internal communications division...

By Jessica Tennant 14 Feb 2018

Strategic appointment for Burson-Marsteller Africa

Burson-Marsteller Africa has strengthened its financial and investor relations offering...

13 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

#StartupStory: Playbook

Playbook is a web-based platform that simplifies the creative procurement process by making sure SA creatives and artists 'play by the book' in terms of bookings, performances or commissions...

By Jessica Tennant 8 Feb 2018

Print monitoring for press release distribution in Africa launched

The APO Group has launched the first print monitoring service for press releases distributed in Africa, after the APO Innovation Lab designed a cutting-edge print monitoring system for press releases distributed across Africa...

7 Feb 2018

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

A South African's guide to moving to and making it in Malta: Clean sweeps and dirty reputations

I want to share two secrets with you. Firstly, how a lifetime in PR has qualified me, unexpectedly, to thrive in Malta. And secondly, to address the fear that all South Africans secretly have about living abroad...

By Marcus 'The Maltese Falcon' Brewster 2 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

Reputation is the be-all and end-all

In light of the Capitec/Viceroy debacle, Clare O'Donovan takes a look at the top five risks that could impact reputation and which she believes should be the top priority for corporate South Africa...

By Clare O'Donovan 31 Jan 2018

Tell the authentic stories of Africa

With fake news on the rise, Africans need to tell authentic stories on their own platforms...

By Moliehi Molekoa 31 Jan 2018

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A South African's guide to moving to and making it in Malta: The secret language of doors

To understand something about living in Malta, you need a little architectural history. Actually you need a lot of architectural history, but I'll go gently...

By Marcus 'The Maltese Falcon' Brewster 11 hours ago

Package and Product Design grand jury announced for NYF Advertising Awards

The members of the 2018 Package and Product Design Live Session grand jury has been announced by the New York Festivals (NYF) International Advertising Awards.

13 hours ago

#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology (FIT) graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product.

By Jessica Tennant 13 hours ago

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy.

By John Sinclair 3 days ago

UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix. The report, announced recently by Razors Edge Business Intelligence, analyses the loyalty programmes operated by the UK's top 350 retailers, 48 loyalty programmes in all.

3 days ago

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