#MandelaMonth

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What is PR really?

PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company...

By Thoriso Kolobe 3 days ago

#Apex2018: ALL THE WINNERS

The annual Apex events were held at the Sandton Convention Centre today, 16 July, where the Association for Communication and Advertising hosted its 'NeXt Level of Thinking Masterclass' and the Apex Awards...

16 Jul 2018

#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

We've seen a marked rise in returning to real values and letting a brand's humanity and true beauty shine through its messaging in 2018...

By Leigh Andrews 12 Jul 2018

Job offer at Business Arts South Africa (BASA): Head of marketing and communications

BASA is looking for someone to lead the development and implementation of an innovative, flexible and agile marketing and communications strategy that makes excellent use of resources, connections and partnerships...

Issued by Business and Arts South Africa 12 Jul 2018

#BehindtheSelfie with... Philippa Dods

This week we go behind the selfie with Philippa Dods. She's full-time marketing coordinator at Meltwater IMA (India, Middle East and Africa) and a core member at Future Females after office-hours...

By Leigh Andrews 11 Jul 2018

The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

The importance of media training

Keshia Patchiappen states five reasons for why media training is essential when facing journalists in the firing line...

By Keshia Patchiappen 4 Jul 2018

#OrchidsandOnions: Cross-cultural confusion makes a funny ad, PR confusion makes an unhappy editor...

It doesn't take a lot to make South Africans angry... and facts, especially, are not needed when there is an angry argument to be made on social media...

By Brendan Seery 3 Jul 2018

Influential Africans changing the narrative on Africa

The most influential people of African descent that are changing the conversation on Africa globally to that of an 'Africa Rising', have been named in Los Angeles...

3 Jul 2018

5 effective PR tips for small businesses

Being a small business, public relations is one the most effective and inexpensive ways to draw attention to your business...

By Adela Belin 3 Jul 2018

#NewBiz: Pernod Ricard SA appoints PHD Media SA

PHD SA, a subsidiary of the Omnicom Media Group, has been appointed by Pernod Ricard South Africa to oversee its media strategy and buying...

2 Jul 2018

A South African's guide to moving to and making it in Malta: The spin doctor of Malta

Abroad, when politicians sponsor the football teams in their districts or dish out hampers and bottles of wine during electoral campaigns, they call it vote-buying. In Malta, these politicians are described as 'benefactors'...

By Marcus 'The Maltese Falcon' Brewster 29 Jun 2018

Dear Ballito Pro: this is how NOT to handle a PR disaster

It happened in slow motion. Like a train heading for a car stuck on the railway line. You know what is about to happen but you're hoping that someone stops it in time...

By Shelley Finch 29 Jun 2018

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