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Gwen Watkins
Grasping readers in tune with your vision

Readers resonate better with language that attracts their attention and makes an impact...

By Gwen Watkins, Issued by Freelancers Writing Services 18 hours ago

Nic Simmonds
Take a shot and keep up, or die

Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot...

By Danette Breitenbach 1 day ago

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

Creative burnout
Creative burnout

Jessica Coombs of Native VML writes how dealing with creative burnout in all of its ugly forms is ultimately down to your company's culture....

By Jessica Coombs 10 Jan 2018

Boris Dzhingarov
Three tips to effectively handle misunderstandings with clients

While there's no way to avoid miscommunication completely, there are effective ways to handle misunderstandings to move toward resolution. Here are three of those ways...

By Boris Dzhingarov, Issued by Monetary Library 5 Jan 2018

Image credit: Deyan Georgiev - .
Disruption, propaganda for hire and the age of juniorfication

Claudia Ferguson looks back on 2017 and lists three key insights the year has provided for the PR industry...

By Claudia Ferguson 25 Dec 2017

Palesa Madumo, executive director of strategy at Vuma Reputation Management and founder of Prisms Young Judges and Bongani Mogari, PR coordinator at Seven Colors Communications and 2017 Prisms Young Judge.
#PrismAwards2018: Call for young judges

The Prism Awards are once again searching for 11 of the best young minds seeking the title of Prisms Young Judge for the 2018 awards...

By Juanita Pienaar 15 Dec 2017

macgyverhh -
Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

By Heather Baker 14 Dec 2017

6 tips for effectively managing M&A communications
6 tips for effectively managing M&A communications

Effective communications are key during a merger or acquisition. Here's how to keep the lines clear....

By Shane Dolan 7 Dec 2017

We don't talk anymore
We don't talk anymore

The ability to communicate - be it face-to-face or in written form - is withering away. And I mourn its imminent demise keenly...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 7 Dec 2017

Controlling the narrative from the glass box
Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency...

By Leon Ayo 30 Nov 2017

Chris Moerdyk
Do you know what is building and breaking down your reputation?

My clients usually contact me about their corporate reputation only once some sort of assault has been made on their brand - which is fine, but also a bit late...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions...

By Jessica Tennant 8 Nov 2017

PR in the digital mix
PR in the digital mix

It's a fascinating time to be working in media. It's not just PR that's changing, it's advertising too. In fact the lines between the two are becoming more and more blurred...

By Genevieve Cutts, Issued by MANGO-OMC 7 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part...

By Jessica Tennant 7 Nov 2017

Gwen Watkins
Why don't you 'like' me?

In a world of content writing, social media and e-news, the temptation to place all one's confidence in the new marketing credo is overwhelming. After all, with a thousand new 'likes' and happy faces, everyone wants you...

By Gwen Watkins, Issued by Freelancers Writing Services 6 Nov 2017

#Newsmaker: Native VML named Cannes' 'Entertainment Agency of the Year'
#Newsmaker: Native VML named Cannes' 'Entertainment Agency of the Year'

In the annual Cannes Lions Global Creativity Report, Native VML has been named the global 'Entertainment Agency of the Year' for 2017...

By Jessica Tennant 2 Nov 2017

#BODJHB: Are advertising agencies the cobbler's children? (Part 2)
#BODJHB: Are advertising agencies the cobbler's children? (Part 2)

In answer to the question, Lauren Woolf, founder of Mrs Woolf, told delegates of Business of Design Johannesburg 2017 the key findings from her Masters thesis, the problem and the implications...

By Jessica Tennant 1 Nov 2017

#BODJHB: Are advertising agencies the cobbler's children? (Part 1)
#BODJHB: Are advertising agencies the cobbler's children? (Part 1)

During her time at Ogilvy & Mather, Lauren Woolf, now founder of Mrs Woolf, recognised a paradox in the advertising world that led her to write a thesis on the subject as part of her MBA at the Berlin School of Creative Leadership...

By Jessica Tennant 27 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

#Newsmaker: Buitendach, Singiswa win Sikuvile Journalism Award for presentation of Financial Mail covers
#Newsmaker: Buitendach, Singiswa win Sikuvile Journalism Award for presentation of Financial Mail covers

Sarah Buitendach and Vuyo Singiswa of Tiso Blackstar Group recently won a Standard Bank Sikuvile Journalism Award in the Presentation category for the 2016 Financial Mail covers they worked on together...

By Jessica Tennant 24 Oct 2017

#StartupStory: Kingdom Agency
#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby...

By Jessica Tennant 23 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three
Taking a closer look at media monitoring, AVE and regulation - Part three

In the final chapter of this three-part series on media monitoring, ROI Africa's Tonya Khoury shares insight into some of the biggest campaigns she's witnessed as well as some of the trends emerging in PR...

By Angie White 4 Oct 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck...

By Glenn van Eck 29 Sep 2017

Chris Moerdyk
What to do when PR and ad budgets are cut due to a stagnant economy

The biggest challenge faced by PR and advertising agencies is to persuade their clients not to cut their budgets when the economy turns sour. Like right now when the Business Confidence Index in South Africa is as low as it was when PW Botha made his ill-fated Rubicon Speech...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Sep 2017

Image ©
The preachers and the busker

A couple of days ago I was walking down a windy Queen Street, the main street in Auckland. It is a street every port city has...

By Damon Stapleton 27 Sep 2017

It's no point to play nice
It's no point to play nice

Ford, Spur and Jacaranda FM are just a few of the brands in South Africa that have recently been engulfed by reputational issues. And with each and every one of these organisations, what was sorely lacking during the eye of the proverbial storm was sound crisis management...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 27 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content...

By Angie White 21 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity...

By Angie White 15 Sep 2017

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