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Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three
Taking a closer look at media monitoring, AVE and regulation - Part three

In the final chapter of this three-part series on media monitoring, ROI Africa's Tonya Khoury shares insight into some of the biggest campaigns she's witnessed as well as some of the trends emerging in PR...

By Angie White 4 Oct 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck...

By Glenn van Eck 29 Sep 2017

Chris Moerdyk
What to do when PR and ad budgets are cut due to a stagnant economy

The biggest challenge faced by PR and advertising agencies is to persuade their clients not to cut their budgets when the economy turns sour. Like right now when the Business Confidence Index in South Africa is as low as it was when PW Botha made his ill-fated Rubicon Speech...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Sep 2017

Image ©
The preachers and the busker

A couple of days ago I was walking down a windy Queen Street, the main street in Auckland. It is a street every port city has...

By Damon Stapleton 27 Sep 2017

It's no point to play nice
It's no point to play nice

Ford, Spur and Jacaranda FM are just a few of the brands in South Africa that have recently been engulfed by reputational issues. And with each and every one of these organisations, what was sorely lacking during the eye of the proverbial storm was sound crisis management...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 27 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content...

By Angie White 21 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity...

By Angie White 15 Sep 2017

Gwen Watkins
Heads up

Effective headlines captivate audiences, essential as attention span is now around 15 secs (think billboard). Media websites want click-through, print media want purchasers - all depend on great headlines...

By Gwen Watkins, Issued by Freelancers Writing Services 12 Sep 2017

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017...

By Jessica Tennant 12 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent...

By Louise Marsland 11 Sep 2017

Ryan McFadyen is one the co-founders of hyh, previously HaveYouHeard
HaveYouHeard's new identity offers a more holistic approach to advertising

Co-founder of HaveYouHeard, Ryan McFadyen, chats about how the company's new identity benefits the business from a marketing perspective and also shares the creative challenges they faced during the rebranding process...

By Juanita Pienaar 1 Sep 2017

Janine Lazarus
From attack dog to mentor

Life is a funny thing. But the one thing it has taught me is that the only constant is change. It doesn't come easily to most - not least of all to me. It can be a terrifying prospect, a leap into the unknown, and an utterly overwhelming inevitability...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 1 Sep 2017

Chris Moerdyk
What has the Bell Pottinger saga taught us?

A lot of South Africans would have clapped their hands with joy after hearing that Bell Pottinger had been found guilty by their UK representative body of breaching the PR code of ethics. But, as the biblical saying goes, let him who is without sin cast the first stone...

By Chris Moerdyk, Issued by Chris Moerdyk 29 Aug 2017

#WomensMonth: Condriac's Keshia Patchiappen on climbing the corporate ladder
#WomensMonth: Condriac's Keshia Patchiappen on climbing the corporate ladder

Keshia Patchiappen, appointed a director at Condriac Digital Communications earlier this year, shares her journey from manager to leader over the course of her 11-year career trajectory from then intern to now CEO...

By Jessica Tennant 28 Aug 2017

#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'
#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'

TBWA/RAAD, The Disruption Company, not only took home a Grand Prix for Nissan's Camelpower integrated campaign at this year's Loerie Awards, but also two silvers and one bronze...

By Jessica Tennant 25 Aug 2017

Boris Dzhingarov
Tips to sell products in controversial markets

Creating services or products in industries that are highly regulated or controversial is obviously difficult. However, with proper planning it can be done in a proper way...

By Boris Dzhingarov, Issued by Monetary Library 23 Aug 2017

Challenges with being a PR agency exclusively to SMEs
Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs...

By Thoriso Kolobe 11 Aug 2017

What's taught in lecture rooms should match the real world
What's taught in lecture rooms should match the real world

Do PR students really extract value from the course work at varsity or is it a complete waste when they are introduced to the world of work?

By Khangelani Dziba 7 Aug 2017

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

Brands, Black Twitter will come for you if you are not careful
Brands, Black Twitter will come for you if you are not careful

Khangelani Dziba believes brands should be encouraged to have voices and state their position in the market but this right comes with a huge responsibility and a need for heightened awareness...

By Khangelani Dziba 31 Jul 2017

A sad tribute to my Grootman, Ronnie Mamoepa
A sad tribute to my Grootman, Ronnie Mamoepa

A government communicator that has not had the chance of associating, talking or socialising with Ronnie Mamoepa, whom I affectionately called Grootman, has lost a great opportunity...

By Bonnie Ramaila 27 Jul 2017

Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen...

By Suzanne van Aswegen 24 Jul 2017

Rob Garden
The power of publicity - Blurring the lines of sport and entertainment

How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...

By Rob Garden, Issued by Levergy 20 Jul 2017

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August...

By Jessica Tennant 19 Jul 2017

#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth
#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth

It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters...

By Sindy Peters 18 Jul 2017

Weathering a #GuptaLeaks fallout
Weathering a #GuptaLeaks fallout

SAP has become just the latest in what we can expect to be a substantial list of individuals and organisations tarnished in the ongoing #GuptaLeaks revelations. What should you do if you think you may be next?...

By Dharmesh Nagar 14 Jul 2017

Is it time to regulate the PR industry?
Is it time to regulate the PR industry?

It has become more important than ever to address the current lack of regulation in the public relations industry, and explore the best options in promoting ethical conduct across the profession...

By Daniel Munslow 14 Jul 2017

A Millennial fly on the wall
A Millennial fly on the wall

Data. A powerful tool when packaged well, but also potentially a means to put your audience to sleep. Being born with a fairly right-sided brain of creativity and wonder, I thought I would do myself a favour by getting out of my comfort zone and learn how to present data better...

By Warwick Skerritt 13 Jul 2017

Let's face it, PR is a dying practice and there is no going back!
Let's face it, PR is a dying practice and there is no going back!

Khangelani Dziba writes about the future of PR in an era that is ever-evolving and elaborates on finding new, exciting and interesting ways of communicating brand messages...

By Khangelani Dziba 12 Jul 2017

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