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How to get the most out of your pitch process

You're holding a pitch for new agency partners. This won't have been a decision taken lightly; running the pitch will be time-consuming, distracting and there's always the niggling concern that you won't find better in a new agency partner...

By Vicky Gillan 3 Oct 2018

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

Let's get something straight
Let's get something straight

Within PR and communications success rests very much with the relationship between clients and agencies. Managing expectations is key for both parties. However, there are still certain fictions and realities which cloud the dynamics...

By Jennifer Stein 11 Sep 2018

Management systems in creative agencies
Management systems in creative agencies

When you're busy with pitches, egos and the relentless 24-7 of the creative industry, it is easy to side-eye this vital, yet often overlooked business management tool. A management system can be the difference between success and failure in a business...

By Jenni Lawrence 10 Sep 2018

Thando Ntsinde, senior account manager at Edelman South Africa. Image supplied.
#WomensMonth: 'It is our time now!' - Thando Ntsinde

Thando Ntsinde, account manager at Edelman South Africa, elaborates on the state of marketing communications in South Africa, the challenges females are facing in the industry and shares some advice on how women can empower themselves to move forward.

By Juanita Pienaar 31 Aug 2018

Know how to "date" your client
Know how to "date" your client

The art of onboarding clients and managing expectations...

By Monica van der Spuy 29 Aug 2018

Memoirs of a media veteran
Memoirs of a media veteran

My PR journey began bang-on 20-years ago, I'm unsure if the scales tip at 'experienced' or 'plain old'...

By Sam Swaine 24 Aug 2018

Photo by Roy Esterhuysen / 2018 Loerie Awards /
#Loeries2018: Gordon Ray on winning a Grand Prix for Nando's '#rightmyname'

M&C Saatchi Abel took home a Grand Prix for Nando's '#rightmyname' in the print communication category for tactical use of newspaper at this year's Loerie Awards, which took place on Friday, 17 August and Saturday, 18 August at the ICC in Durban...

By Jessica Tennant 24 Aug 2018

Chris Moerdyk
Protect your reputation before it is attacked

The vast majority of the value of companies today is in their reputational goodwill. The risk of losing this value is now acknowledged as the "risk of all risks"...

By Chris Moerdyk, Issued by Chris Moerdyk 23 Aug 2018

#Loeries2018: The work that's expected to fly
#Loeries2018: The work that's expected to fly

Keeping to the Women's Month theme, we asked a couple of female local jurors to select this year's Loeries predictions in their respective judging categories...

By Jessica Tennant 17 Aug 2018

The biggest PR fails and brand disasters of the last decade
The biggest PR fails and brand disasters of the last decade

Being a big brand means having a lot of responsibility when it comes to reputation and portraying a positive image to the rest of the world. But, even the most famous and iconic companies can make mistakes and get it disastrously wrong...

By Ade Lewis 17 Aug 2018

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 15 Aug 2018

Jane Raphaely encourages women to ask 'Why not?'
Jane Raphaely encourages women to ask 'Why not?'

In her opening keynote at the Marie Claire Power Summit, Jane Raphaely noted that every day should be Women's Day. "Yesterday we lived in a man's world. Today we live in a woman's world... I've seen many things happen and I am yet to see women achieving true equality..." Here's what she believes we ought to do about it...

By Jessica Tennant 9 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women
#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

#WomensMonth: Kick off your high heels and surge ahead
#WomensMonth: Kick off your high heels and surge ahead

Red Carpet Creative, formally known as Red Carpet Concepts, is led by MD Jade Allen. Here, she shares some of the barriers she's had to overcome in the first 10 years of business, more about the rebrand, and why she doesn't believe in glass ceilings...

By Jessica Tennant 3 Aug 2018

A South African's guide to moving to and making it in Malta: Who wants to live forever?
A South African's guide to moving to and making it in Malta: Who wants to live forever?

When people ask me what the biggest difference about living in Malta is, my answer inevitably surprises them. I have become aware of a mysterious phenomenon, one that has such a surreal quality, that I can only invoke Salvador Dali to try to explain it...

By Marcus ‘The Maltese Falcon’ Brewster 27 Jul 2018

Megan Power, former award-winning investigative journalist, editor and columnist.
#StartupStory: Power Lab goes back to basics

Consumer specialist and media veteran Megan Power has launched Power Lab, a new strategic communications agency that's going back to basics...

By Juanita Pienaar 26 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

What is PR really?
What is PR really?

PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company...

By Thoriso Kolobe 19 Jul 2018

The importance of diversity when creating communications strategies
The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

The importance of media training
The importance of media training

Keshia Patchiappen states five reasons for why media training is essential when facing journalists in the firing line...

By Keshia Patchiappen 4 Jul 2018

Screengrab from the ad.
#OrchidsandOnions: Cross-cultural confusion makes a funny ad, PR confusion makes an unhappy editor...

It doesn't take a lot to make South Africans angry... and facts, especially, are not needed when there is an angry argument to be made on social media...

By Brendan Seery 3 Jul 2018

5 effective PR tips for small businesses
5 effective PR tips for small businesses

Being a small business, public relations is one the most effective and inexpensive ways to draw attention to your business...

By Adela Belin 3 Jul 2018

A South African's guide to moving to and making it in Malta: The spin doctor of Malta
A South African's guide to moving to and making it in Malta: The spin doctor of Malta

Abroad, when politicians sponsor the football teams in their districts or dish out hampers and bottles of wine during electoral campaigns, they call it vote-buying. In Malta, these politicians are described as 'benefactors'...

By Marcus ‘The Maltese Falcon’ Brewster 29 Jun 2018

Dear Ballito Pro: this is how NOT to handle a PR disaster
Dear Ballito Pro: this is how NOT to handle a PR disaster

It happened in slow motion. Like a train heading for a car stuck on the railway line. You know what is about to happen but you're hoping that someone stops it in time...

By Shelley Finch 29 Jun 2018

Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

Twitter Delinquent Disorder (TDD)
Twitter Delinquent Disorder (TDD)

A new epidemic is fast spreading across the globe. It is known as Twitter Delinquent Disorder (TDD) - and it kills reputations in less than 280 characters...

By Howard Feldman 15 Jun 2018

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