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87% of PR executives believe the term “public relations” does not describe their future
87% of PR executives believe the term “public relations” does not describe their future

Key findings from the USC Annenberg CPR's global communications report...

By Daniel Munslow 19 Apr 2017

You're probably using the word ‘revert' incorrectly
You're probably using the word ‘revert' incorrectly

There is no such noun as ‘a revert'. There is also no such verb phrase, in the context of replying to someone, as ‘revert back'. You're bastardising an innocent verb. Find out why...

By Tiffany Markman 6 Apr 2017

PR industry professionals must stand up for integrity
PR industry professionals must stand up for integrity

It is a sad day when PR firms tarnish the reputation of the industry as a whole...

By Janine Lloyd 6 Apr 2017

Lightwise © –
Maybe I worry too much

As we stare down the political abyss brought on by Mr Bumble and wonder what on earth is going to happen next, I began wondering if the advertising industry isn't in a similar position...

By Chris Brewer 3 Apr 2017

(c) Anton Balazh -
#In2SummitSA: The African era of communications

The Holmes Report's 2017 In2 Innovation Summit took place at The Maslow in Sandton on 29 March. Opening the event, Tim Sutton, chairman, EMEA and Asia-Pacific at Weber Shandwick, facilitated a panel discussion on ‘The African Era'...

By Jessica Tennant 29 Mar 2017

Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

#PRISMAwards2017: It's a celebration
#PRISMAwards2017: It's a celebration

A PRISM Award is about the wow factor; not business as usual. This year the Awards, which recognise the public relations (PR) industry and its work, celebrate its 20th year. The aim is to get 300 entries - a far cry from the five in its inaugural year...

By Danette Breitenbach 16 Mar 2017

Image ©
Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet..."

By Julia Rhodes 10 Mar 2017

Janine Lazarus
Press conferences: Hard facts or half-truths?

So if adamantly refusing to answer questions from journalists and blaming the media for an unfolding social crisis counts as a press conference, then the whole notion of press briefings is nothing short of a cruel joke...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 10 Mar 2017

Lorinda Voges on what it takes to be a powerhouse businesswoman in SA
Lorinda Voges on what it takes to be a powerhouse businesswoman in SA

In light of International Women's Day, Kim Lawrence chats to 4Elements Media CCO Lorinda Voges about the full service media agency and what it takes to be a powerhouse businesswoman in South Africa...

By Kim Lawrence 8 Mar 2017

Marie Yossava
Networking can fuel your own business while encouraging collaboration amongst your client base

Despite the tools now at our disposal, helping to forge new relationships, the value of long-standing partnerships cannot be underestimated...

By Marie Yossava, Issued by Grapevine Communications 8 Mar 2017

Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party...

By Tarryn Giebelmann 23 Feb 2017

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Amazon wants to take over the boardroom, silence Skype with Chime

Internet behemoth Amazon has announced a new workplace messaging and conferencing facility. Dubbed Chime, the product is billed as a “communications service that transforms online meetings with a secure, easy-to-use application that you can trust”.

By Andy Walker 15 Feb 2017

Great talks move mountains
Great talks move mountains

Since 2007, members of the Gamatong team have attended twelve TED events, in eleven cities, in eight countries, on five continents. It's been a thrilling journey, as you might imagine. We've taken it all in, with eyes wide open, and pen in hand...

By Ithateng Mokgoro 14 Feb 2017

Six business lessons in learned in 150 days
Six business lessons in learned in 150 days

So we've been in operation for about 150 days, and there have been a few lessons, many in fact, and looking back, a few things have surprised me and stand out...

By Kevin Welman 13 Feb 2017

(c) rawpixel -
Marketers will be required to implement stringent measures to effectively manage media costs

A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open in the United States by the American Association of Advertisers (ANA) is also taking place on our shores on a seemingly widespread scale...

By Johanna McDowell 8 Feb 2017

Rewarding the sweet spot in tough times
Rewarding the sweet spot in tough times

This year's Apex Awards entry process remains the same, with two rounds, but the percentages to win an Apex Award has dropped. However, do not mistake this for a lowering of standards or that it will be “easier” to win, warns ACA CEO Odette van der Haar...

By Danette Breitenbach 31 Jan 2017

Wokandapix/801 images © –
Increasing the impact of business communication during a crisis

When an organisation faces a crisis, you expect it to act quickly to mitigate the reputational risk through strategic business communication tactics...

By Daniel Munslow 25 Jan 2017

Khuthalani Khumalo
No regrets, just lessons learnt

As 2016 has come to a close and we're in 2017, I have been thinking about what I've learnt this past year, because the woman I am today is not the same woman who started the year 2016...

By Khuthalani Khumalo 11 Jan 2017

Boris Dzhingarov
Get more revenue for your business by featuring celebrity video chats

Since celebrities have their own fan base, giving the fans an opportunity to chat with them through your business can definitely be advantageous for you...

By Boris Dzhingarov, Issued by Monetary Library 5 Jan 2017

Leverage that network to get ahead
Leverage that network to get ahead

Interesting thing about Africa today is that there's a lot of us out there who are now educated. This implies that one can no longer differentiate oneself through education...

By James Maposa 15 Dec 2016

Patrick Conroy on the left, James Wilson on the right
Lessons from Everest: Protecting your reputation doesn't have to be like climbing a mountain

In the wise words of Warren Buffett, "It takes twenty years to build a reputation and five minutes to ruin it." Reputation has and will always be an incredibly important facet within a brand or organisation and that is why managing it is vital to a brand's success...

By James Wilson 14 Dec 2016

Image by 123RF
Why integration matters more than ever before

Clients will only realise the value of many agencies through integration - having an impeccable conductor who can pull it all together - a 'Chief Communication Integration Officer' of some sorts...

By Vanessa Baard 13 Dec 2016

The new smart car and Zando #UnfollowTheNorm campaign creates intrigue
The new smart car and Zando #UnfollowTheNorm campaign creates intrigue

In a first for South Africa, the new smart forfour is being introduced directly onto the pages of Africa's largest online retailer, Zando...

By Angie White 12 Dec 2016

123RF
It takes two to (really) tango

The coming together of SEO and PR is essential for digital marketers. As digital PR becomes increasingly important for brands, it's vital to understand the entwined relationship of SEO and PR...

By Desiree Gullan 8 Dec 2016

Brutal honesty has found its place
Brutal honesty has found its place

Recently, I took part in a robust IABC Africa panel debate in Cape Town on communicator readiness for 2020. The thing about discussions like these is that if they are facilitated well, they can spark discussion...

By Janine Lazarus 15 Nov 2016

#IABCAfrica16: Time to think outside the communications box
#IABCAfrica16: Time to think outside the communications box

Developing a strategic plan and reputation management were some of the key topics during the IABC Conference recently held at the Vineyard Hotel...

By Beverley Klein 11 Nov 2016

Why does he talk like that? Seven language 'lessons' from The Donald
Why does he talk like that? Seven language 'lessons' from The Donald

For me as a copywriter, one of the most interesting things about The Donald isn't his fluffy hair, his tiny fingers or his orange visage - it's the way he speaks...

By Tiffany Markman 8 Nov 2016

Quality multichannel customer communications win hearts and wallets
Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor...

By Jacques van Wyk 2 Nov 2016

123RF
Does size really matter?

In recent weeks, I've had occasion to ponder on whether size really does matter. Is bigger really better; or is it all about the level of superiority that one enjoys, the bigger you are..?

By Khuthalani Khumalo 1 Nov 2016

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