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#Loeries2018: The work that's expected to fly
#Loeries2018: The work that's expected to fly

Keeping to the Women's Month theme, we asked a couple of female local jurors to select this year's Loeries predictions in their respective judging categories...

By Jessica Tennant 10 hours ago

The biggest PR fails and brand disasters of the last decade
The biggest PR fails and brand disasters of the last decade

Being a big brand means having a lot of responsibility when it comes to reputation and portraying a positive image to the rest of the world. But, even the most famous and iconic companies can make mistakes and get it disastrously wrong...

By Ade Lewis 14 hours ago

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 2 days ago

Jane Raphaely encourages women to ask 'Why not?'
Jane Raphaely encourages women to ask 'Why not?'

In her opening keynote at the Marie Claire Power Summit, Jane Raphaely noted that every day should be Women's Day. "Yesterday we lived in a man's world. Today we live in a woman's world... I've seen many things happen and I am yet to see women achieving true equality..." Here's what she believes we ought to do about it...

By Jessica Tennant 9 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women
#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

#WomensMonth: Kick off your high heels and surge ahead
#WomensMonth: Kick off your high heels and surge ahead

Red Carpet Creative, formally known as Red Carpet Concepts, is led by MD Jade Allen. Here, she shares some of the barriers she's had to overcome in the first 10 years of business, more about the rebrand, and why she doesn't believe in glass ceilings...

By Jessica Tennant 3 Aug 2018

A South African's guide to moving to and making it in Malta: Who wants to live forever?
A South African's guide to moving to and making it in Malta: Who wants to live forever?

When people ask me what the biggest difference about living in Malta is, my answer inevitably surprises them. I have become aware of a mysterious phenomenon, one that has such a surreal quality, that I can only invoke Salvador Dali to try to explain it...

By Marcus ‘The Maltese Falcon’ Brewster 27 Jul 2018

Megan Power, former award-winning investigative journalist, editor and columnist.
#StartupStory: Power Lab goes back to basics

Consumer specialist and media veteran Megan Power has launched Power Lab, a new strategic communications agency that's going back to basics...

By Juanita Pienaar 26 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

What is PR really?
What is PR really?

PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company...

By Thoriso Kolobe 19 Jul 2018

The importance of diversity when creating communications strategies
The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

The importance of media training
The importance of media training

Keshia Patchiappen states five reasons for why media training is essential when facing journalists in the firing line...

By Keshia Patchiappen 4 Jul 2018

Screengrab from the ad.
#OrchidsandOnions: Cross-cultural confusion makes a funny ad, PR confusion makes an unhappy editor...

It doesn't take a lot to make South Africans angry... and facts, especially, are not needed when there is an angry argument to be made on social media...

By Brendan Seery 3 Jul 2018

5 effective PR tips for small businesses
5 effective PR tips for small businesses

Being a small business, public relations is one the most effective and inexpensive ways to draw attention to your business...

By Adela Belin 3 Jul 2018

A South African's guide to moving to and making it in Malta: The spin doctor of Malta
A South African's guide to moving to and making it in Malta: The spin doctor of Malta

Abroad, when politicians sponsor the football teams in their districts or dish out hampers and bottles of wine during electoral campaigns, they call it vote-buying. In Malta, these politicians are described as 'benefactors'...

By Marcus ‘The Maltese Falcon’ Brewster 29 Jun 2018

Dear Ballito Pro: this is how NOT to handle a PR disaster
Dear Ballito Pro: this is how NOT to handle a PR disaster

It happened in slow motion. Like a train heading for a car stuck on the railway line. You know what is about to happen but you're hoping that someone stops it in time...

By Shelley Finch 29 Jun 2018

Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

Twitter Delinquent Disorder (TDD)
Twitter Delinquent Disorder (TDD)

A new epidemic is fast spreading across the globe. It is known as Twitter Delinquent Disorder (TDD) - and it kills reputations in less than 280 characters...

By Howard Feldman 15 Jun 2018

#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine
#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine

Sarah Browning-de Villiers, former deputy editor at Cosmopolitan SA and the gal behind its #TamponTaxMustFall campaign, recently joined Publicis Machine as chief content officer in the narrative content marketing team...

By Jessica Tennant 12 Jun 2018

Screengrab from Deadpool 2 .
A few PR lessons from the world's greatest anti-hero Deadpool

Francois Rank gives a few tips on how we as communications professionals can learn from how Deadpool 2 was marketed...

By Francois Rank 11 Jun 2018

Image credit: Maksim Kabakou via .
Understanding the difference between marketing and public relations

Most people do not know where to draw the line between PR and marketing hence I have constantly found myself trying to distinguish the not so obvious differences between PR and marketing...

By Minnie-lee Tagwirei 8 Jun 2018

#Newsmaker: Adrian Miller, ECD at Riverbed
#Newsmaker: Adrian Miller, ECD at Riverbed

Having consulted for Riverbed since the beginning of the year, the agency recently made Adrian Miller's appointment official as ECD...

By Jessica Tennant 1 Jun 2018

When internet trolls come knocking - open the door
When internet trolls come knocking - open the door

Social media is an amazing platform for engaging with your brand's audience. Do not let trolls, and disgruntled individuals steer you off course...

By Madelain Roscher 31 May 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO
#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018

7 tips to help publicists work better with journalists
7 tips to help publicists work better with journalists

Eugene Yiga offers a guide of suggestions on how publicists can better work with journalists, freelancers, bloggers, and the like...

By Eugene Yiga 30 May 2018

#Newsmaker: Marcus Brewster on moving to and making it in Malta
#Newsmaker: Marcus Brewster on moving to and making it in Malta

Marcus Brewster aka 'the Maltese falcon', founder of local Marcusbrewster Public Relations, moved to Malta to expand the business into the European Union with the launch of Marcus Brewster International. A year later, and he's back in South Africa to encourage others to do the same...

By Jessica Tennant 30 May 2018

A South African's guide to moving to and making it in Malta: What Malta learned from Marilyn; the wages of sun
A South African's guide to moving to and making it in Malta: What Malta learned from Marilyn; the wages of sun

If there was a theme song for public relations in general and reputation management in particular, it should be the Marilyn Monroe and Frankie Vaughn duet Specialisation from her under-appreciated 1960 movie Let's make love...

By Marcus ‘The Maltese Falcon’ Brewster 25 May 2018

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