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WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications...

By Jessica Tennant 12 May 2017

Chris Moerdyk
Why don't clients listen to their PR and ad agencies?

It is human nature that clients don't always listen to their PR and ad agencies and it often takes an independent outside “guru” to confirm what they are being told before clients sign off on strategy and campaigns...

By Chris Moerdyk, Issued by Chris Moerdyk 12 May 2017

Gwen Watkins
Why I love baby boomer clients

As a baby boomer, I am predisposed towards dealing with fellow baby boomers but even more so with other women baby boomers in management and top positions. The reason is simple; we have a no-nonsense response to life...

By Gwen Watkins, Issued by Freelancers Writing Services 12 May 2017

(c) ammentorp -
Scopen 2017 planning, ready to meet top marketing execs

With the first edition of Agency Scope South Africa completed in 2016, Spanish-based independent research company Scopen and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition...

By Johanna McDowell 12 May 2017

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours
Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct...

By Richard Dunn 10 May 2017

(c) macgyverhh -
The role of PR in shaping a future-fit industry

In his closing remarks at the end of the National Prisa Conference on Thursday, Daniel Munslow, CPRP and conference chairman said public relations has to start shaping the agenda to ensure a future-fit industry...

By Jessica Tennant 10 May 2017

(c) Alexander Atkishkin -
PR is optimistic, profitable and growing

The public relations (PR) industry is growing, and not only is it profitable, but it's also optimistic about this profitability despite profit margins being under pressure and clients being more demanding...

By Danette Breitenbach 9 May 2017

Same values, new business model
Same values, new business model

Public relations (PR) is a business that has moved from static to dynamic and it is our task to create new ways of doing PR, keeping in mind the values it has always opeated in...

By Danette Breitenbach 9 May 2017

Sejamothopo Motau
Rewarding a career of giving back

MP Sejamothopo "Sej" Motau has been honoured for his Lifetime Achievement at the 2017 Prism Awards held on Saturday evening at The Park House of Events on 7 at the Hyde Park Shopping Centre in Sandton.

By Danette Breitenbach 8 May 2017

Rise of the independents
Rise of the independents

This year's Prism Awards' most successful winners are all independent agencies - from Clockwork Media with 12 awards, PR Worx with 11, Atmosphere with 10 and Engage Joe Public with 5...

By Danette Breitenbach 8 May 2017

Mike Sharman, owner of Retroviral and Nicky James, co-founder and director of Tribeca Public Relations.
Future PR agency model wins Prism Awards

Tribeca Public Relations and Retroviral's RocoMamas #ElectionBurger has been crowned the 2017 Prism Awards' South African Campaign of the Year...

By Danette Breitenbach 8 May 2017

(c) Yulia Grogoryeva -
A glimpse into the online newsroom

On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard...

By Jessica Tennant 8 May 2017

(c) Joerg Hackemann -
Airline PR disasters and the lessons you can learn

In light of the recent news reports on bad customer service on airlines, Aki Kalliatakis from Leadership LaunchPad shares a number of ariline PR disasters and some lessons you can learn from them...

By Aki Kalliatakis 3 May 2017

Serving the Prism Awards
Serving the Prism Awards

This Saturday the public relations (PR) industry will celebrate 20 years of the Prism Awards. Entries have grown since the first Prism Awards in 1997, and today over 200 entries are received on average, annually...

By Danette Breitenbach 3 May 2017

Nicole Reitz-Chidrawi and Samantha Ferguson
#Newsmaker: Nicole Reitz-Chidrawi + Samantha Ferguson = Flint & Tinder

Nicole Reitz-Chidrawi (the flint) and Samantha Ferguson (the tinder) of boutique events company Flint & Tinder Events celebrate a year of event planning...

By Jessica Tennant 1 May 2017

Adiruch © –
The role of PR in lead generation

With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this growing trend, lead generation has become a key focal point for B2B enterprises anxious to understand the actual impact of their spend...

By Ronelle Bester 28 Apr 2017

Mpange Chapeshamano
#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices...

By Jessica Tennant 24 Apr 2017

87% of PR executives believe the term “public relations” does not describe their future
87% of PR executives believe the term “public relations” does not describe their future

Key findings from the USC Annenberg CPR's global communications report...

By Daniel Munslow 19 Apr 2017

You're probably using the word ‘revert' incorrectly
You're probably using the word ‘revert' incorrectly

There is no such noun as ‘a revert'. There is also no such verb phrase, in the context of replying to someone, as ‘revert back'. You're bastardising an innocent verb. Find out why...

By Tiffany Markman 6 Apr 2017

PR industry professionals must stand up for integrity
PR industry professionals must stand up for integrity

It is a sad day when PR firms tarnish the reputation of the industry as a whole...

By Janine Lloyd 6 Apr 2017

Lightwise © –
Maybe I worry too much

As we stare down the political abyss brought on by Mr Bumble and wonder what on earth is going to happen next, I began wondering if the advertising industry isn't in a similar position...

By Chris Brewer 3 Apr 2017

(c) Anton Balazh -
#In2SummitSA: The African era of communications

The Holmes Report's 2017 In2 Innovation Summit took place at The Maslow in Sandton on 29 March. Opening the event, Tim Sutton, chairman, EMEA and Asia-Pacific at Weber Shandwick, facilitated a panel discussion on ‘The African Era'...

By Jessica Tennant 29 Mar 2017

Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

#Prisms2017: It's a celebration
#Prisms2017: It's a celebration

A Prism Award is about the wow factor; not business as usual. This year the Awards, which recognise the public relations (PR) industry and its work, celebrate its 20th year. The aim is to get 300 entries - a far cry from the five in its inaugural year...

By Danette Breitenbach 16 Mar 2017

Image ©
Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet..."

By Julia Rhodes 10 Mar 2017

Janine Lazarus
Press conferences: Hard facts or half-truths?

So if adamantly refusing to answer questions from journalists and blaming the media for an unfolding social crisis counts as a press conference, then the whole notion of press briefings is nothing short of a cruel joke...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 10 Mar 2017

Lorinda Voges on what it takes to be a powerhouse businesswoman in SA
Lorinda Voges on what it takes to be a powerhouse businesswoman in SA

In light of International Women's Day, Kim Lawrence chats to 4Elements Media CCO Lorinda Voges about the full service media agency and what it takes to be a powerhouse businesswoman in South Africa...

By Kim Lawrence 8 Mar 2017

Marie Yossava
Networking can fuel your own business while encouraging collaboration amongst your client base

Despite the tools now at our disposal, helping to forge new relationships, the value of long-standing partnerships cannot be underestimated...

By Marie Yossava, Issued by Grapevine Communications 8 Mar 2017

Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party...

By Tarryn Giebelmann 23 Feb 2017

Picture:
Amazon wants to take over the boardroom, silence Skype with Chime

Internet behemoth Amazon has announced a new workplace messaging and conferencing facility. Dubbed Chime, the product is billed as a “communications service that transforms online meetings with a secure, easy-to-use application that you can trust”.

By Andy Walker 15 Feb 2017

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