PR & Communications contributor articles in South Africa

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by Johannes Swanepoel
Afrikanos: The African Crocodile Experience
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Twitter Delinquent Disorder (TDD)

A new epidemic is fast spreading across the globe. It is known as Twitter Delinquent Disorder (TDD) - and it kills reputations in less than 280 characters...

By Howard Feldman 15 Jun 2018

#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine

Sarah Browning-de Villiers, former deputy editor at Cosmopolitan SA and the gal behind its #TamponTaxMustFall campaign, recently joined Publicis Machine as chief content officer in the narrative content marketing team...

By Jessica Tennant 12 Jun 2018

A few PR lessons from the world's greatest anti-hero Deadpool

Francois Rank gives a few tips on how we as communications professionals can learn from how Deadpool 2 was marketed...

By Francois Rank 11 Jun 2018

Understanding the difference between marketing and public relations

Most people do not know where to draw the line between PR and marketing hence I have constantly found myself trying to distinguish the not so obvious differences between PR and marketing...

By Minnie-lee Tagwirei 8 Jun 2018

#Newsmaker: Adrian Miller, ECD at Riverbed

Having consulted for Riverbed since the beginning of the year, the agency recently made Adrian Miller's appointment official as ECD...

By Jessica Tennant 1 Jun 2018

When internet trolls come knocking - open the door

Social media is an amazing platform for engaging with your brand's audience. Do not let trolls, and disgruntled individuals steer you off course...

By Madelain Roscher 31 May 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018

7 tips to help publicists work better with journalists

Eugene Yiga offers a guide of suggestions on how publicists can better work with journalists, freelancers, bloggers, and the like...

By Eugene Yiga 30 May 2018

#Newsmaker: Marcus Brewster on moving to and making it in Malta

Marcus Brewster aka 'the Maltese falcon', founder of local Marcusbrewster Public Relations, moved to Malta to expand the business into the European Union with the launch of Marcus Brewster International. A year later, and he's back in South Africa to encourage others to do the same...

By Jessica Tennant 30 May 2018

A South African's guide to moving to and making it in Malta: What Malta learned from Marilyn; the wages of sun

If there was a theme song for public relations in general and reputation management in particular, it should be the Marilyn Monroe and Frankie Vaughn duet Specialisation from her under-appreciated 1960 movie Let's make love...

By Marcus ‘The Maltese Falcon’ Brewster 25 May 2018

Corporate crises expose leaders to new challenge

A series of corporate communication missteps and ponderous responses has exposed a gap in the skills mix at executive and directorial levels across South Africa ...

By Auguste Coetzer 24 May 2018

Taazima Kala-Essack, lead consultant, Hotwire PRC, Botswana.

How to implement those big ideas

Is overthinking one of the problems plaguing the communications industry and, especially, the public relations sector of that industry?

By TAAZIMA KALA-ESSACK 23 May 2018

#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 18 May 2018

#StartupStory: Open Line Communications

Following on from Mother's Day, I thought it fitting to chat to mother and daughter, Paola Chellew and Lia Mundell (respectively) who launched their PR business in March this year...

By Jessica Tennant 16 May 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.

#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

#Newsmaker: Odette van der Haar transitions from association to agency

Odette van der Haar, incoming CEO of J. Walter Thompson Johannesburg, tells us why she made the decision to leave the ACA SA (Association for Communication and Advertising) and what she aspires to achieve in serving the industry from an agency perspective...

By Jessica Tennant 7 May 2018

A South African's guide to moving to and making it in Malta: An expectation of salaries

What can a marketing or communications worker expect to earn in Malta? New figures released in April by Eurostat give broad sectoral outlines across five areas of economic activity providing an indication of wages across the EU in general and the Maltese islands in particular...

By Marcus ‘The Maltese Falcon’ Brewster 4 May 2018

Controlling your brand's conversation is trickier than ever before - just ask the Chiefs

This week a brand got dragged before a disciplinary committee to answer for the behaviour of its 'consumers', reminding us just how little control companies have over many of the forces driving their reputation. But technology will help to change this...

By Sarah Gooding 3 May 2018