With more than a third of the global population online, web content production is growing faster than ever and website translation increasingly features on executive agendas.
By Ian Henderson 4 Dec 2013 11:09
The annual office year-end party is usually where some of the craziest communication of the year takes place. Colleagues are usually beyond drained and exhausted at this time of the year and yet over-jubilant and excited at the same time. Add in to this equation free food and booze and we often see a terrifying communication cocktail in which employees often commit career suicide and take far more than just a day to recover!
By John French 4 Dec 2013 09:34
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong!
By Catherine Milward-Bridges 29 Nov 2013 07:51
In the category of lifestyle PR, ask not how big your slice of the proverbial editorial pie is, but rather just how tasty. Let's face it, the media landscape has changed, the market has changed and surely now too should the measurement of editorial.
By Lorrianne Cloete 28 Nov 2013 08:35
The cash register in an agency is the PowerPoint presentation (not just the PowerPoint, but the whole package that comes with it - which is usually you).
By Sid Peimer 27 Nov 2013 05:05
There is a lot of banter these days about forming and maintaining meaningful relationships between brands and consumers. Relationships and brand perception is so hot right now in the marketing world - and also a big reason why the PR industry is the golden goose, because it is what we do best.
By Lee Wanless 25 Nov 2013 09:42
Frustration is the result of a misunderstanding almost always caused by miscommunication. The logical approach should be to manage communication and set up a standard for communication before going to business.
By Claudio Milo 22 Nov 2013 06:45
Poor communication costs South African businesses billions of rands every year. South Africa has a corporate communication landscape shaped by 11 official languages and a myriad of different cultures with their own ways of communicating and expressing themselves.
By John French 21 Nov 2013 09:26
In business we spend much of our time reading or writing. But no matter how experienced we are, few of us can write even half a page without agonising over how best to put our points across.
By James Hurford 21 Nov 2013 08:42
On 14 November 2013, the Artscape in Cape Town played host to the annual Bookmarks Awards. The awards showcase digital talent in South Africa and celebrate great work within the industry. (video)
By Warren Harding 18 Nov 2013 12:26
The Bookmarks Awards, honouring the most measurable and meaningful creative work in the digital land was held at the Artscape theatre in Cape Town last night 14 November 2013.
By Terry Levin 15 Nov 2013 10:09
As I write this, I've just come back from a networking breakfast of communications people. There were several common issues that came up, but none more urgent than the lack of young talent.
By Marion Scher 13 Nov 2013 09:29
It's time to start getting creative and utilising these "influencers" with clever campaigns targeted at those platforms. The opportunities are endless.
By Samantha Wright 12 Nov 2013 12:49
English, once the standard in a US-dominated Web, will be overtaken by Chinese as soon as 2015, according to the UN Broadband Commission.
By Ian Henderson 12 Nov 2013 08:45
On a recent trip to London, I had the good fortune to meet up with a former Grapevine colleague, who left South Africa five years ago and with whom I have remained in contact. We obviously talked shop and compared markets and what, if anything, the PR industry is doing differently in the UK.
By Marie Yossava, Issued by Grapevine Communications 4 Nov 2013 10:49
The value of AVE has been debated in the media industry, focusing on both its reliability and validity.
By Tonya Khoury 4 Nov 2013 08:30
It's already firmly in the air - election fever. So what's new? Not much, there will still be the usual rhetoric, with politicians visiting downtrodden communities, giving out food, t-shirts, and promises of a better life for all.
By Marion Scher 30 Oct 2013 06:17
I remember my mother used to tell us anecdotes of her school years and said she used to have a teacher called "Meneer", who used to say, "Between a telephone, a telegram and a telling-woman, the fastest is a telling-woman."
By Bonnie Ramaila 25 Oct 2013 09:01
Terry Levin interviews Financial Mail Agency Leader of the Year 2012, Draftfcb CEO John Dixon in advance of his role as Jury President of the Bookmarks Awards.
By Terry Levin 24 Oct 2013 05:52
When I hold media release writing courses I always ask the delegates to send me examples of their work beforehand for 'workshopping' during the course.
By Marion Scher 23 Oct 2013 08:13
When tsunamis hit, you can't choose to avoid the wave. Some things in life are simply bigger than us all and they sweep us away with their global power and revolutionary force. The exploding digital age is creating a communication revolution far greater than you or I could have imagined.
By John French 22 Oct 2013 10:57
For young people embarking on a career in advertising or marketing, few skills are as important as good presentation skills.
By John Cooney 21 Oct 2013 07:00
The landscape of digital media marketing and public relations is changing. Are there any trends in particular that we can expect to see as a whole in the transitioning marketplace?
By Nivin Xavier 18 Oct 2013 07:51
The media targeted by PR professionals is in a constant state of flux. This is largely due to the rise of digital and the growing importance of online influencers, along with the constant shift of journalists between publications and channels.
By Desiree Gullan 17 Oct 2013 08:35
Using words to soothe or shout isn't always that easy, because the receiver can't hear you. But in front of an audience, be it a presentation, press conference or a televised interview, your voice and face says it all.
By Marion Scher 16 Oct 2013 07:05
Poor commercial translations can lead to costly mistakes. But, short of awaiting market feedback, how can you judge quality without knowing the target language?
By Françoise Henderson 9 Oct 2013 11:15
What exactly do these extreme changes in the media landscape mean for PR? When the world around you shifts, would you continue to walk down the same old road and expect to reach the same destination?
By Lorrianne Cloete 9 Oct 2013 07:23
Most business people in South Africa with even the slightest capitalist leanings would have been horrified at the sheer arrogance of the National Union of Metal Workers (Numsa) response to BMW's announcement that it might reconsider further investment in South Africa due to loss of production through labour unrest.
By Chris Moerdyk 8 Oct 2013 06:58
Everyone can sing, but not everyone can sing beautifully - and although this is often a matter of opinion, there is universal acknowledgement of what "sounds" right and what does not. Similarly, with the written word, there are talented writers and there are writers whose writing just doesn't "read" well.
By Claudio Milo 4 Oct 2013 07:07
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