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Twitter Delinquent Disorder (TDD)
Twitter Delinquent Disorder (TDD)

A new epidemic is fast spreading across the globe. It is known as Twitter Delinquent Disorder (TDD) - and it kills reputations in less than 280 characters...

By Howard Feldman 15 Jun 2018

#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine
#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine

Sarah Browning-de Villiers, former deputy editor at Cosmopolitan SA and the gal behind its #TamponTaxMustFall campaign, recently joined Publicis Machine as chief content officer in the narrative content marketing team...

By Jessica Tennant 12 Jun 2018

Screengrab from Deadpool 2 .
A few PR lessons from the world's greatest anti-hero Deadpool

Francois Rank gives a few tips on how we as communications professionals can learn from how Deadpool 2 was marketed...

By Francois Rank 11 Jun 2018

Image credit: Maksim Kabakou via .
Understanding the difference between marketing and public relations

Most people do not know where to draw the line between PR and marketing hence I have constantly found myself trying to distinguish the not so obvious differences between PR and marketing...

By Minnie-lee Tagwirei 8 Jun 2018

#Newsmaker: Adrian Miller, ECD at Riverbed
#Newsmaker: Adrian Miller, ECD at Riverbed

Having consulted for Riverbed since the beginning of the year, the agency recently made Adrian Miller's appointment official as ECD...

By Jessica Tennant 1 Jun 2018

When internet trolls come knocking - open the door
When internet trolls come knocking - open the door

Social media is an amazing platform for engaging with your brand's audience. Do not let trolls, and disgruntled individuals steer you off course...

By Madelain Roscher 31 May 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO
#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018

7 tips to help publicists work better with journalists
7 tips to help publicists work better with journalists

Eugene Yiga offers a guide of suggestions on how publicists can better work with journalists, freelancers, bloggers, and the like...

By Eugene Yiga 30 May 2018

#Newsmaker: Marcus Brewster on moving to and making it in Malta
#Newsmaker: Marcus Brewster on moving to and making it in Malta

Marcus Brewster aka 'the Maltese falcon', founder of local Marcusbrewster Public Relations, moved to Malta to expand the business into the European Union with the launch of Marcus Brewster International. A year later, and he's back in South Africa to encourage others to do the same...

By Jessica Tennant 30 May 2018

A South African's guide to moving to and making it in Malta: What Malta learned from Marilyn; the wages of sun
A South African's guide to moving to and making it in Malta: What Malta learned from Marilyn; the wages of sun

If there was a theme song for public relations in general and reputation management in particular, it should be the Marilyn Monroe and Frankie Vaughn duet Specialisation from her under-appreciated 1960 movie Let's make love...

By Marcus ‘The Maltese Falcon’ Brewster 25 May 2018

Corporate crises expose leaders to new challenge
Corporate crises expose leaders to new challenge

A series of corporate communication missteps and ponderous responses has exposed a gap in the skills mix at executive and directorial levels across South Africa ...

By Auguste Coetzer 24 May 2018

Taazima Kala-Essack, lead consultant, Hotwire PRC, Botswana.
How to implement those big ideas

Is overthinking one of the problems plaguing the communications industry and, especially, the public relations sector of that industry?

By TAAZIMA KALA-ESSACK 23 May 2018

#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 18 May 2018

#StartupStory: Open Line Communications
#StartupStory: Open Line Communications

Following on from Mother's Day, I thought it fitting to chat to mother and daughter, Paola Chellew and Lia Mundell (respectively) who launched their PR business in March this year...

By Jessica Tennant 16 May 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.
#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

#Newsmaker: Odette van der Haar transitions from association to agency
#Newsmaker: Odette van der Haar transitions from association to agency

Odette van der Haar, incoming CEO of J. Walter Thompson Johannesburg, tells us why she made the decision to leave the ACA SA (Association for Communication and Advertising) and what she aspires to achieve in serving the industry from an agency perspective...

By Jessica Tennant 7 May 2018

(c) salajean -
A South African's guide to moving to and making it in Malta: An expectation of salaries

What can a marketing or communications worker expect to earn in Malta? New figures released in April by Eurostat give broad sectoral outlines across five areas of economic activity providing an indication of wages across the EU in general and the Maltese islands in particular...

By Marcus ‘The Maltese Falcon’ Brewster 4 May 2018

Controlling your brand's conversation is trickier than ever before - just ask the Chiefs
Controlling your brand's conversation is trickier than ever before - just ask the Chiefs

This week a brand got dragged before a disciplinary committee to answer for the behaviour of its 'consumers', reminding us just how little control companies have over many of the forces driving their reputation. But technology will help to change this...

By Sarah Gooding 3 May 2018

#Newsmaker: Adrian Ephraim, Irvine Partners' director of strategy
#Newsmaker: Adrian Ephraim, Irvine Partners' director of strategy

Earlier this month, Adrian Ephraim joined public relations and integrated marketing agency Irvine Partners as director of strategy. This comes after Jeanine Cameron's appointment as MD in 2016.

By Jessica Tennant 26 Apr 2018

Building out a new communications world through the blockchain
Building out a new communications world through the blockchain

Carrie Daly looks at some interesting ways in which the blockchain can be applied in the field of communications...

By Carrie Daly 25 Apr 2018

#Newsmaker: Engage Joe Public's Reatile Tekateka
#Newsmaker: Engage Joe Public's Reatile Tekateka

Following Joe Public United's appointment of Reatile Tekateka as managing partner to head up its Engage Joe Public division, we interviewed her to find out why she's excited to grow the group's reputation management offering...

By Jessica Tennant 24 Apr 2018

Atmosphere Communications at the 2018 Prism Awards.
#Prisms2018: More than two minutes of success

Atmosphere made it third time lucky, winning Campaign of the Year at last night's Prism Awards...

By Danette Breitenbach 23 Apr 2018

(c) tykhyi -
#Prisms2018: What can South African agencies learn from the PR Cannes Lions winners?

There's no reason why South African agencies can't compete in the PR category at Cannes Lions...

By Dan Pinch 23 Apr 2018

Sebastian Kaulitzki ©
#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

By Robyn de Villiers 23 Apr 2018

Shao-Chun Wang ©
#Prisms2018: PR's turn to save the day

The earned media paradox is that where we spend the most money is where consumers spend the least time...

By Serge Vaezi 23 Apr 2018

(c) deklofenak -
#Prisms2018: The inconvenient truth about PR

Legal trumps public relations nearly every time. Class action suit anyone?

By Keri-Ann Stanton 23 Apr 2018

#Prisms2018: Meet young judge Wynand Monyeseala
#Prisms2018: Meet young judge Wynand Monyeseala

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 22 Apr 2018

#Prisms2018: Meet young judge Warren Mposi
#Prisms2018: Meet young judge Warren Mposi

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 21 Apr 2018

#Prisms2018: Meet young judge Simone Carter
#Prisms2018: Meet young judge Simone Carter

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 21 Apr 2018

#Prisms2018: Meet young judge Phushaza Sibiya
#Prisms2018: Meet young judge Phushaza Sibiya

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 20 Apr 2018

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