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Challenges with being a PR agency exclusively to SMEs
Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs...

By Thoriso Kolobe 11 Aug 2017

What's taught in lecture rooms should match the real world
What's taught in lecture rooms should match the real world

Do PR students really extract value from the course work at varsity or is it a complete waste when they are introduced to the world of work?

By Khangelani Dziba 7 Aug 2017

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

Brands, Black Twitter will come for you if you are not careful
Brands, Black Twitter will come for you if you are not careful

Khangelani Dziba believes brands should be encouraged to have voices and state their position in the market but this right comes with a huge responsibility and a need for heightened awareness...

By Khangelani Dziba 31 Jul 2017

A sad tribute to my Grootman, Ronnie Mamoepa
A sad tribute to my Grootman, Ronnie Mamoepa

A government communicator that has not had the chance of associating, talking or socialising with Ronnie Mamoepa, whom I affectionately called Grootman, has lost a great opportunity...

By Bonnie Ramaila 27 Jul 2017

Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen...

By Suzanne van Aswegen 24 Jul 2017

Rob Garden
The power of publicity - Blurring the lines of sport and entertainment

How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...

By Rob Garden, Issued by Levergy 20 Jul 2017

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August...

By Jessica Tennant 19 Jul 2017

#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth
#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth

It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters...

By Sindy Peters 18 Jul 2017

Weathering a #GuptaLeaks fallout
Weathering a #GuptaLeaks fallout

SAP has become just the latest in what we can expect to be a substantial list of individuals and organisations tarnished in the ongoing #GuptaLeaks revelations. What should you do if you think you may be next?...

By Dharmesh Nagar 14 Jul 2017

Is it time to regulate the PR industry?
Is it time to regulate the PR industry?

It has become more important than ever to address the current lack of regulation in the public relations industry, and explore the best options in promoting ethical conduct across the profession...

By Daniel Munslow 14 Jul 2017

A Millennial fly on the wall
A Millennial fly on the wall

Data. A powerful tool when packaged well, but also potentially a means to put your audience to sleep. Being born with a fairly right-sided brain of creativity and wonder, I thought I would do myself a favour by getting out of my comfort zone and learn how to present data better...

By Warwick Skerritt 13 Jul 2017

Let's face it, PR is a dying practice and there is no going back!
Let's face it, PR is a dying practice and there is no going back!

Khangelani Dziba writes about the future of PR in an era that is ever-evolving and elaborates on finding new, exciting and interesting ways of communicating brand messages...

By Khangelani Dziba 12 Jul 2017

#Apex2017: Living online
#Apex2017: Living online

We don't go online, we live online. This is the key differentiator between our world today and five years ago. How do we as marketers and advertisers interpret this world and be successful?

By Danette Breitenbach 12 Jul 2017

#Apex2017: Has connectiveness killed the big idea?
#Apex2017: Has connectiveness killed the big idea?

In the context of the massive shift in digital the world is undergoing; the big idea is dead. There is a new way of work and it is lean and agile. It is about learning, tweaking and testing. It is about building a personal relationship with every customer...

By Danette Breitenbach 11 Jul 2017

(c) Dmitriy Shironosov -
#Apex2017: SMMEs, ignore them at your peril

Seven years ago, the Apex Awards launched its bursary programme. Since then it has funded 60 bursaries. This year proceeds have enabled it to increase that number to 72, which is an additional 12 bursaries...

By Danette Breitenbach 11 Jul 2017

#Apex2017: Things fall apart, the centre will not hold
#Apex2017: Things fall apart, the centre will not hold

The world has become unpredictable, unstable and the traditional ways of doing business are not holding up in this new world...

By Danette Breitenbach 10 Jul 2017

(c) Romolo Tavani -
#Apex2017: All that glitters and only one gold

While boasting a record number of entries and finalists, the Apex Awards once again proved just how high its standard is with no Grand Prix awarded and only one gold Apex given out at last night's 2017 Apex Awards...

By Danette Breitenbach 7 Jul 2017

The art of uncomfortable conversation
The art of uncomfortable conversation

The proverbial elephant in the room seems to be taking up more space at each workshop I facilitate, with delegates doing their level best to sidestep and shadow-box around it, or to make it their sole mission to steer clear of unpalatable subject matter...

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 5 Jul 2017

RetroVIIral
RetroVIIral

It's an incredibly proud moment for me to clackety clack away at the keyboard and complete the sentence (and realisation) that Retroviral is seven (VII) years old...

By Mike Sharman 5 Jul 2017

#Newsmaker: Kgaugelo Maphai, The MediaShop's new MD
#Newsmaker: Kgaugelo Maphai, The MediaShop's new MD

Kgaugelo Maphai joined The MediaShop as MD a couple of months ago when the agency moved to its new Johannesburg office...

By Jessica Tennant 5 Jul 2017

The PDC team. Image supplied.
PDC's "non-traditional approach" is part of its winning recipe

Positive Dialogue Communications MD, Tracy Jones talks about PDC's PR strategy and what sets them apart from the rest, after successfully securing seven big clients in the first half of 2017...

By Juanita Pienaar 4 Jul 2017

(c) racorn -
The end of the retainer era

Thanks to the unprecedented success of on-demand services such as Uber and Airbnb, more companies are looking at ways of controlling costs and ensuring quality using the on-demand model...

By Andre Fourie 3 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...

By Jessica Tennant 30 Jun 2017

New global ransomware attack disrupts thousands of companies
New global ransomware attack disrupts thousands of companies

NEWSWATCH: This week saw another global ransomware attack spread across the globe affecting big companies such as WPP, Maersk, and FedEx, among many others...

By Ilse van den Berg 30 Jun 2017

Gwen Watkins
T's and C's do not apply

The possessive apostrophe is one of the most misused pieces of punctuation, cropping up everywhere, except where it should be. The most common one seen everywhere is T's and C's apply...

By Gwen Watkins, Issued by Freelancers Writing Services 29 Jun 2017

Publicis’ new CEO Arthur Sadoun.
Did Publicis dumping the Cannes Lions come as a surprise to you?

Advertising, branding and marketing has been a part of my life for over 30 years...

By Walter Pike 26 Jun 2017

King James the Second wins Allan Gray account
King James the Second wins Allan Gray account

Allan Gray today announced its appointment of King James the Second (II) shortly after leaving its current agency, Ogilvy & Mather Cape Town...

By Jessica Tennant 21 Jun 2017

Chris Moerdyk
Crisis communications is a very specialised business

I was having a chat a few weeks ago to Neeran Naidoo, CEO of Hewers Communications, with whom I have worked on and off for many years on various projects, mostly involving crisis communication...

By Chris Moerdyk, Issued by Chris Moerdyk 21 Jun 2017

(c) Yael Weiss -
Outsurance's Father's Day debacle is a wake-up call for business to understand social issues

A few Mother's Days ago Bic insulted women, then there was Helen Zille, Rivers Church, Spur Steakranches, Chris Hart and Penny Sparrow. Last week it was Outsurance's Father's Day ad. The list of social media disasters goes on and on...

By Walter Pike 21 Jun 2017

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