Epic Communications

Brace of clients elect Epic as agency of choice in May

Epic Communications has secured two new public relations accounts in May, confirming its status as one of South Africa's most sought-after strategic communications and PR agencies. 23 May 2012 09:51

Gullan&Gullan

Be more strategic about your social media

[Desirée Gullan] According to the 2010 Social Media Marketing Report, 67% of marketers planned to increase their use of social media channels including blogs, Twitter, and Facebook. As more brands integrate social media into their marketing and communications plans, a social media strategy has never been more vital. 18 May 2012 11:53

Chatroom

A different spin on PR journalism...

[Angela Naumann] The recent incident at the Cape Town Press Club with Agriculture Minister, Tina Joemat-Petterson, has brought up a whole discussion on the topic of "newsmaking". I am pleased to read Brent Meersman's response in which he sets the record straight about the purpose and processes of press clubs, not just in Cape Town. 14 May 2012 11:38

Livewired Public Relations

Essentials for PR newbies

[Chanel Michaeli] Starting your first day at work is intimidating for anyone, no matter what the chosen field. It's not easy starting at the bottom, however knowing that you are setting the foundations for a long and successful career path should give you enough motivation. In public relations there are a few things that can really help you feel more comfortable and confident as you begin to climb that corporate ladder. 9 May 2012 13:27

Grapevine Communications

Social media: synergy with PR agencies

[Marie Yossava] With social media's popularity increasing rapidly, PR and advertising agencies have been feeling the pressure to embrace this global development and incorporate social media into their client offering. This has resulted in many ad agencies hiring social media professionals. 3 May 2012 12:55

High Pitch Media

Modern-day PR measurement: AVE's step aside for total value

[Mika Chauke] PR measurement is at a junction. For many years PR practitioners have trusted AVE's* to prove to the C-Suite** how effective their latest PR campaign was or how solid their media relations are. However, AVE's are being phased out to make place for tools that can measure exposure, engagement, influence and action - better known as Total Value. 3 May 2012 11:35

Janine Lazarus Media Consultancy

The language of business

[Janine Lazarus] Ok. So Nedbank chairman Reuel Khoza and government are at last smoking the peace pipe after an entirely unnecessary public spat two weeks ago. We are told - unconvincingly, I might add - that the meeting between Mr Khoza and ANC secretary-general Gwede Matashe "resolved what was perceived as a stand-off". And that is exactly where the problem lies: Perception. 19 Apr 2012 12:08

Epic Communications

Epic Communications secures prestigious Profmed account

Profmed, the medical aid scheme that caters exclusively to graduate professionals, has appointed Epic Communications as its PR agency. Profmed serves a growing base of 26 000 discerning members, providing 62,800 lives with exceptional and affordable medical and healthcare benefits. 18 Apr 2012 13:41