The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.
1 day ago
Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem.
Anne Dolinschek 1 day ago
Ad industry doyen Gordon Patterson has passed away.
22 Jul 2016
With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire.
Millward Brown 21 Jul 2016
Y&R South Africa, one of the country's preeminent advertising agencies, and NATIVE VML, South Africa's leading digital marketing agency, are partnering to form the VML and Y&R Africa Group - a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.
NATIVE VML 20 Jul 2016
Four key focus areas to take your employer brand strategy to a new level in 2016 with opportunities for South Africa companies.
Brett Minchington and Celeste Sirin, Employer Branding SA 20 Jul 2016
"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."
John Sanei 20 Jul 2016