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SABC News to scrap bulletins in Afrikaans, vernacular languages?
SABC News to scrap bulletins in Afrikaans, vernacular languages?

NEWSWATCH: SABC News is reported to be doing away with bulletins in Afrikaans and other vernacular languages, reports Thinus Ferreira, in Channel24...

30 Mar 2015 10:13

How much is an idea worth?
How much is an idea worth?

Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

By Chris Brewer 30 Mar 2015 08:50

The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The Business-to-Business (B2B) market is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. This post will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

SABC: Axing of board members is 'unlawful'
SABC: Axing of board members is 'unlawful'

NEWSWATCH: BD Live reports that one of the SABC directors axed this week says the action is 'unlawful, motivated by malice and constitutes a purge'...

27 Mar 2015 09:20

Does employer branding fall under HR, marketing, or both?
Does employer branding fall under HR, marketing, or both?

To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

By Leigh Andrews 26 Mar 2015 14:00

South Africa's no. 1 township brand revealed
South Africa's no. 1 township brand revealed

Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first, followed by All Gold Tomato Sauce in second place and Coca-Cola in third place.

26 Mar 2015 09:10

Clarkson slips a gear
Clarkson slips a gear

NEWSWATCH: The BBC has fired Jeremy Clarkson from top-rated petrol-head show, Top Gear, reports The Daily Beast ...

26 Mar 2015 06:52

SA's first social media lawyer on sex tapes, penis transplants and Pistorius
SA's first social media lawyer on sex tapes, penis transplants and Pistorius

She's been described as the Dr Eve of social media, ready with that much-needed reality check just before we send out a message into the world that one day will come back to haunt us...

By André-Pierre du Plessis 25 Mar 2015 14:00

2015 MTN Radio Awards finalists announced
2015 MTN Radio Awards finalists announced

It's official; the finalists for the 2015 MTN Radio Awards have been selected. It took the adjudication panel approximately 2,500 hours of listening to submissions to complete the process of adjudicating and scoring all the entries, to determine the best of the best in South African radio.

25 Mar 2015 08:36

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

'Back of the card' puts mobile security front of mind
'Back of the card' puts mobile security front of mind

Fears of 'card not present' fraud (hello, online and mobile shopping) may soon be a thing of the past, thanks to Gemalto's dynamic CVV code display...

By Leigh Andrews 24 Mar 2015 14:00

Bridget von Holdt
Why marketing doesn't enjoy a key position at the boardroom table

In a recent global study of over 1,200 large companies, 80% of CEOs did not really trust their marketers, while in comparison, 90% of them trusted and valued the opinion and work of their CFOs and CIOs.

By Bridget von Holdt 24 Mar 2015 13:44

DJ Sbu and the fake Forbes cover
DJ Sbu and the fake Forbes cover

NEWSWATCH: DJ Sbu is in hot water for a fake Forbes magazine cover that promotes the man himself and his energy drink, reports ZAlebs...

24 Mar 2015 06:58