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Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.

By Matthew Arnold 22 Jul 2014 15:01

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.

By Pierre Cassuto 21 Jul 2014 14:12

Hlaudi hands out thank-you bonuses to SABC staffers

The SABC has paid about R42m in "thank you" bonuses to its staff and middle managers - in addition to normal bonuses.

By Thabo Mokone 21 Jul 2014 08:03

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything.

By Laurie Sloan 18 Jul 2014 14:30

It's all in the logo

A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo, hence it becomes your trademark.

By Jay Clark 18 Jul 2014 14:00

Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

1st for Women supports Bikers for Mandela Day 2014: Take action against abuse!

From 11 to 13 July 2014, Zelda la Grange, DJ Fresh, Saint Seseli, Angie Khumalo, Anele Mdoda, Alex Caige, Clint Cunningham and Johrne van Huyssteen donned helmets to take part in another Bikers for Mandela Day event.

Issued by 1st for Women 18 Jul 2014 09:37

Mandela's daughter speaks to CNN's Robyn Curnow

In an exclusive interview with CNN, Nelson Mandela's daughter Maki talks about her father's suffering in the final months of his life.

17 Jul 2014 16:07

There will be no (South) African Spring

Clem Sunter points out a number of red flags that will lead us to a ruinous state. The flags include nationalisation, gagging the media and land grabs.

By Sid Peimer 17 Jul 2014 14:20

Joe Public grows in Africa

Communications group Joe Public is excited to announce its partnership with integrated communications agencies Cosse (Nigeria and Ghana) and HWMiT (Zimbabwe).

Issued by Joe Public 17 Jul 2014 13:31

SABC: And it just keeps getting worse...

SABCWATCH: Following the confirmation of Hlaudi Motsoeneng as the SABC's COO, and claims that board chair Zandile Tshabalala lied about her qualifications, and anger over the SABC's moves on Afrikaans programming, pressure is mounting on all sides...

17 Jul 2014 07:41

Muthambi stands by Motsoeneng

Communications Minister Faith Muthambi has defended the permanent appointment of Hlaudi Motsoeneng as chief operations officer of the South African Broadcasting Corporation (SABC) in the face of strident criticism of the move.

17 Jul 2014 06:00