The Chewbacca mask and the power of social media in retail
The Chewbacca mask and the power of social media in retail

Social media often doesn't live up to the hype. But it can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week. What can South African marketers learn from it?

By Sarah Britten 22 hours ago

Dear SA radio stations
Dear SA radio stations

I've been working in radio for 26 years and I love the medium today as much as I did when I first stumbled across it back in 1990.

By Simon Parkinson 1 day ago

Catterbox
#TRENDING: Best new products this year

I think I've discovered my Best New Product of the Year for 2016 already: a cat collar that makes your cat 'talk' back.

By Louise Marsland 2 days ago

More than 30,000 take part in the Discovery East Coast Radio Big Walk
More than 30,000 take part in the Discovery East Coast Radio Big Walk

Durban's promenade was transformed into a sea of yellow and white, as more than 30,000 people spent quality time with their loved ones at the Discovery East Coast Radio Big Walk.

Issued by East Coast Radio 2 days ago

Clothing store Mango angers customers after 'technical issue' leads to R1 sale
Clothing store Mango angers customers after 'technical issue' leads to R1 sale

Shoppers are outraged after clothing store Mango listed a range of products for R1, before cancelling all orders on those products.

By Graeme van der Made 20 May 2016

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Sit up, take notice and get connected, because influencer marketing is here to stay.

By Chiara Di Rago 20 May 2016

How commercial is 90% local?
How commercial is 90% local?

It is Thursday afternoon, the first day of playing 90% local music on 18 of SABC's radio stations. I'm driving home and listening to Metro FM, South Africa's second largest radio station of 6.8 million - based on the weekly listenership - which follows Ukhozi FM at 7.5 million. This time of the day is classified by most radio stations as "the drive time" - in other words, peak time.

By Rose Setshoge 20 May 2016

#InTouch2016: Survival strategy for the digital future
#InTouch2016: Survival strategy for the digital future

The key problem in business is that while technology changes, business processes don't. This was the assertion by Pieter Geldenhuys, futurist and innovation expert, at the Cape Town leg of the T-Systems InTouch Technology 2016 event held yesterday.

By Lauren Hartzenberg 20 May 2016

Chris Garbutt © –
[One Show 2016] TBWA's top tactics

I met with Chris Garbutt, global creative president of TBWA, to talk about the success of TBWA SA at the One Show Awards held in New York City last week

By Ann Nurock 20 May 2016

Image by 123RF
5 African freelancing startups to watch

Many African countries are grappling with escalating unemployment figures. But in the meantime, the continent is home to an ever-increasing number of highly skilled, and highly motivated young people, who are raring to go.

By Gabriella Mulligan 20 May 2016

Pete Case
The 'Case' for Ogilvy's digital domination

Take SA's most awarded digital agency (Gloo); merge it with its closest competitor locally that's had more digital accolades at Cannes than any other agency in SA (Ogilvy & Mather SA); add a sprinkle of digital wizardry (Pete Case); and you have a winning formula for continued digital success.

By Leigh Andrews 19 May 2016

Tweets encourage double amputee teen to walk again
Tweets encourage double amputee teen to walk again

From no legs to running a mile of The Ultimate Human Race.

By Mike Sharman 19 May 2016

Anna Qvennerstedt © –
[One Show 2016] Throw away titles

Instead of the current focus on creative titles, agencies should create an environment for ideas to thrive. - Anna Qvennerstedt.

By Ann Nurock 19 May 2016