TMI Media and Huffington Post South Africa
TMI Media and Huffington Post South Africa

TMI Media have been selected to assist Huffington Post with their launch into the South African market.

Issued by TMI 1 day ago

IAB SA Bookmark Awards 2017 judges announced
IAB SA Bookmark Awards 2017 judges announced

The judges for next year's IAB SA Bookmark Awards have been announced, led by jury president John Dixon. The 2017 judges features more diverse industry players than ever before.

1 day ago

Meet the new additions to the TLC Marketing Worldwide team
Meet the new additions to the TLC Marketing Worldwide team

As with any business, operations and customer services are two key aspects to ensuring that a business functions efficiently. With this in mind TLC Marketing is excited to announce two new additions to their growing Africa office: Nazmeen Tayob, who joins the agency as Operations Director, and Calvin Myles, who joins as Customer Services Manager.

Issued by TLC Marketing Worldwide 1 day ago

Jupiter Cape Town poised for a great 2017
Jupiter Cape Town poised for a great 2017

Jupiter CT's CEO, Kevan Aspoas, reflects on a surprisingly good 2016

By Kevan Aspoas, Issued by The Jupiter Drawing Room Cape Town 2 days ago

Gen Z to give marketers a run for their money
Gen Z to give marketers a run for their money

Kantar Millward Brown's Annual Digital & Media Predictions highlight the scale of the challenge presented by a new generation with high expectations and values

Issued by Kantar Millward Brown 2 days ago

Three predictions for OTT, VOD, and programmatic TV in 2017
Three predictions for OTT, VOD, and programmatic TV in 2017

TV will always be a cornerstone in advertising. The total ad spend on linear TV is expected to reach almost $74 billion this year, showing just how strong the industry remains. But the TV category is also changing rapidly. From OTT to programmatic, advertisers and broadcasters are seeing shifts in traditional TV like never before. So what should we expect in the New Year? Here are three predictions.

By Gerry Sutton, Issued by Media Host 3 days ago

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.

By JP Kloppers 3 days ago

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Is Doom doomed?

Sitting with a group of friends over a bottle of Pinotage, an inevitable discussion of the 'Prophet of Doom' emerged. The majority of the guys in this discussion were of the opinion that Doom as a brand actually benefited by scoring free publicity, citing the adage that 'there is no bad publicity' after all.

By Jimmy Tembo 3 days ago

Insights2020: Connecting the dots
Insights2020: Connecting the dots

Walking down the street, I make a number of observations about the world around me: I notice how many women seem to have a bob-style haircut or the dominance of white cars on the road. Everyday each of us is bombarded with a wealth of information, constantly taking in the world around us. There has never been a greater wealth of data or information at our disposal than there is today. Yet just like my observations while walking down the street, none of this information is truly transformational. At most it is useful, and in today's world of slow growth and big data what we really need are insights that lead to action. The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers.

By Nicki Cunliffe & Olivia Barlow, Issued by Kantar Millward Brown 3 days ago

Becoming more human-focused in your problem-solving
Becoming more human-focused in your problem-solving

I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment.

By Helna Brown 2 Dec 2016

Johnson, from the M&C Saatch Abel Johannesburg office, looking forward to what next year holds.Ray, from the M&C Saatchi Cape Town office, with this year’s Loerie wins.
#Loeries2016: Loeries rankings with M&C Saatchi Abel

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here M&C Saatchi Abel Cape Town executive creative director Gordon Ray and Johannesburg executive creative director Bridget Johnson share their views.

By Leigh Andrews 2 Dec 2016

123RF
Forget mobile-first, your customer is demanding mobile-always

As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of engaging with brands. This seismic shift towards mobile requires an equally bold response from organisations which hope to remain relevant.

By Nirmal Nair 2 Dec 2016

Top marketing automation tools for your business
Top marketing automation tools for your business

Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.

By Jared Koning 2 Dec 2016