Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.

By Tarryn Giebelmann 1 day ago

IAB announces finalists for Bookmark Awards 2017
IAB announces finalists for Bookmark Awards 2017

The IAB SA has announced the Bookmark Awards finalists for 2017. Following several weeks of judging, the panel has narrowed down a record number of entries into a shortlist of official finalists (full list below), each demonstrating talent and digital innovation in their respective categories.

2 days ago

D&AD Pencils.
The value of a pencil

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't.

By Damon Stapleton 2 days ago

Ogilvy Cape Town wins KFC New Africa Markets
Ogilvy Cape Town wins KFC New Africa Markets

Ogilvy & Mather Cape Town has been appointed lead agency for KFC's New Africa Markets.

Issued by Ogilvy & Mather 3 days ago

Micha Suarez de Koning
Sprout Performance Partners share key insights from DoubleClick programmatic masterclass

Sprout Performance Partners recently attended the DoubleClick Programmatic Masterclass in London.

3 days ago

Sponsorship - seven key requirements
Sponsorship - seven key requirements

Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 3 days ago

Zwelethu Radebe joins Egg Films
Zwelethu Radebe joins Egg Films

Rising commercials director Zwelethu Radebe has nestled in at Egg Films, where he'll be working with producer Dumisani Mvumvu from their Johannesburg office.

Issued by Egg Films 3 days ago

Roed in action.
Getting heavy-handed on fintech community disruption with Heavy Chef Tours

Heavy Chef founder and CEO Fred Roed shares why he resigned from agency WWC at the end of last year to take the Heavy Chef ‘side project' community to the doers, globally…

By Leigh Andrews 3 days ago

(c) warrengoldswain -
Top tips for face-to-face selling

It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult.

By Jared Koning 20 Feb 2017

Soccer Laduma, then and now...
#DesignMonth: Soccer Laduma proves print's not dead

Soccer Laduma newspaper has just celebrated its second decade of printing the continent's most popular sport news. CEO and founder Peter du Toit explains the digital design touchpoints that have extended the publication's longevity.

By Leigh Andrews 20 Feb 2017

(c) Rabia Elif Aksoy -
Digital marketing trends for 2017 (part 3)

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends.

By Stephen Sandmann 20 Feb 2017

(c) Daniel Ernst -
Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits.

By Charles Mburugu 20 Feb 2017

(c) eagle2308 -
Ford still can repair its brand in South Africa but it needs to act quickly

There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model's propensity to burst into flames. Ford South Africa has not helped the situation with its lethargic reaction to what's now a major crisis.

By Mlenga Jere and Raymond van Niekerk 20 Feb 2017