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[Creative Business Exchange] Branding, beyond the logo
[Creative Business Exchange] Branding, beyond the logo

Building a successful creative brand is about more than just designing a good logo, creative brand visionary Nadia van der Mescht explained at the Creative Business Exchange...

By Leigh Andrews 5 May 2015 06:00

© Shao-Chun Wang – 123RF.com
Getting into the advertising business

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

By Chris Brewer 4 May 2015 07:44

[TrendTalk] Great ads in play
[TrendTalk] Great ads in play

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas. This is my round up of some of the most interesting ads featured this past month, globally.

By Louise Marsland 4 May 2015 06:54

[Creative Business Exchange] How to build a strong brand
[Creative Business Exchange] How to build a strong brand

Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange, which took place as part of Decorex on Friday, 24 April 2015...

By Leigh Andrews 4 May 2015 06:00

Antoinette Pombo
Youth marketers, here's why traditional advertising doesn't cut it anymore...

If you still believe that paying hundreds of thousands of rands for billboard advertising is getting the job done, do the following experiment...

By Antoinette Pombo 1 May 2015 10:33

My favourite work from the team: The Marmite blogger pack, which scooped numerous Loeries. Click here for more.
What keeps Publicis Machine's cogs meshing smoothly

Prepare for a year of industry game-changers, says Tom Fels, Group MD of Publicis Machine. Key among Fels' predicted changes: the end of the stand-alone digital agency...

By Leigh Andrews 30 Apr 2015 12:14

USD$10m investment into One Africa Media - Private Property
USD$10m investment into One Africa Media

SEEK, the world's largest online employment marketplace by market capitalisation, has announced the investment of USD$10m for an additional six percent equity ownership in One Africa Media.

Issued by Private Property 30 Apr 2015 10:18

Reflections of my self(ie)
[Behind the Selfie] with... Justin Zehmke

This week, we find out what's really going on behind the selfie with Justin Zehmke, Head of Publishing at Ole Media Group...

By Leigh Andrews 29 Apr 2015 14:00

Nandi Mngoma and Zakes Bantwini unite in song - ECHO Events and Conferences
Nandi Mngoma and Zakes Bantwini unite in song

This Freedom Day, Nandi and Zakes released their first ever duet, which is set to get Africans to unite in song and dance.

Issued by ECHO Events and Conferences 29 Apr 2015 11:58

Kaya FM celebrates Mother's Day at the Joburg Zoo - Kaya FM 95.9
Kaya FM celebrates Mother's Day at the Joburg Zoo

As the whole country pays tribute to mothers on 10 May, Kaya FM and Spar will also be celebrating their contribution by spoiling mothers with the first annual Kaya FM Mother's Day concert to be held at the Johannesburg Zoo in partnership with Johannesburg City Parks and Zoo (JCPZ).

Issued by Kaya FM 95.9 29 Apr 2015 11:45

Govt launches 'We Are Africa' mobile app
Govt launches 'We Are Africa' mobile app

The Minister of Science and Technology, Naledi Pandor, has launched a mobile application to support government's efforts against attacks on foreign nationals.

29 Apr 2015 09:27

SABC to apologise for 'scornful' presenter
SABC to apologise for 'scornful' presenter

The "genuine remorse" of news show presenter Eben Jansen was not enough to save the public broadcaster from being ordered to apologise on air.

29 Apr 2015 08:34

A screenshot from the Prudential ad
[Orchids & Onions] Simple ad has power to change minds

It certainly wasn't planned that way, but the launch of the new TV ad for Prudential came at an appropriate time this week as the country was continuing to reel from the wave of brutal xenophobia...

By Brendan Seery 29 Apr 2015 06:00