FCB Joburg has taken a strategic decision to further bolster its creative product by bringing the highly respected and awarded Ahmed Tilly into the agency to partner Executive Creative Director, Jonathan Deeb, in a joint chief creative officer leadership team.
FCB Africa 3 days ago
Just this past week, I've had to correct grammar, fix spelling mistakes and rewrite press releases to make PR clients look better than they were portrayed, and to head off a potential social media storm. I also had to send a press release back with suggestions on how to make it newsworthy so that I could publish it. This is not my job, I'm not a PRO.
Louise Marsland 3 days ago
After over a decade at Ireland/Davenport, during which the agency grew to be one of the most influential in SA, holding accounts like SA Tourism, Investec, BMW, Plascon, GM and Discovery, founding partner Philip Ireland is leaving the agency.
Ireland/Davenport 3 days ago
Two retailers delighted attendees at this year's Beyond Retail event by speaking of what may sound like futuristic plans but in reality is already on offer locally - the self-service checkout, the true power of private label products and winning customer loyalty with personalised promotions.
Leigh Andrews 20 Oct 2016
A seismic shift is taking place in our industry and adjustments are being made as the tremors grow louder and more frequent. Those at the forefront are mobilising to ensure that when the full quake comes they will be 100% ready. Others aren't even sure that anything's happening at all.
It's no secret that in the digital world, the insurance industry enjoys some of the most expensive marketing costs, particularly when it comes to SEM channels like Adwords. It's not surprising then that they'll be wanting to generate awareness and leads through as many other channels as possible - particularly those like Facebook which can often deliver lower costs per lead and conversion for many advertisers.
Nick Paul 20 Oct 2016
Many of my family, friends and colleagues raise their eyebrows when they discover I have been working for the same company for eight years. In an age where job hopping is the norm for millennials, my situation is more the exception than the rule. Many have questioned my ambition and drive and fear that I may stagnate.
Verusha Maharaj 19 Oct 2016
Technology is the greater equaliser. Today a poor farmer in Kenya, using a phone, has access to more information than a US president in the 1990s. Yet it can also create a massive divide if people, companies and nations do not innovate. Innovation is the road to a better future: South Africa is an innovative nation, but it needs to double down if it hopes to keep up.
18 Oct 2016
The 2016 AMASA Awards finalists have been announced. There are 61 entries that stand a chance to win a Gold Award or the coveted Roger Garlick Grand Prix at the Awards ceremony on 25 October.
18 Oct 2016
A decade ago, SMS marketing was really hot and highly productive but somewhere along the line other methods of reaching a mobile market took over and fewer companies took advantage of this highly successful strategy. Perhaps it was a fear that no one read their text messages anymore because of the massive growth of smartphone technology and the ease at which mobile phone users could now access social sites like Facebook and Twitter. Who would be reading text messages anymore? So marketing money was diverted to online advertising and SMS marketing was all but lost in the shuffle. Until recently that is.
Late last week, the fourth annual New Generation Social & Digital Media Awards were held at The Focus Rooms, Sunninghill in Sandton, where 100 awards were handed out.
18 Oct 2016