First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

1 day ago

Brands and influencers - the struggle is real
Brands and influencers - the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem.

By Anne Dolinschek 1 day ago

Statement on the death of Gordon Patterson
Statement on the death of Gordon Patterson

The Advertising Media Association of South Africa (AMASA) is devastated by the news of the untimely and tragic death of Gordon Patterson.

Issued by AMASA 22 Jul 2016

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 22 Jul 2016

RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

22 Jul 2016

Customer experience with a 25-year guarantee?
Customer experience with a 25-year guarantee?

Two days ago, a man extended his hand to me in a friendly gesture with the words "Hello Johan," and I instinctively knew I was in the presence of a superhero.

By Johan Botha 21 Jul 2016

Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015
Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015

With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire.

Issued by Millward Brown 21 Jul 2016

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.

By Simon Campbell-Young 20 Jul 2016

Strengths combine to create the new VML and Y&R Africa Group
Strengths combine to create the new VML and Y&R Africa Group

Y&R South Africa, one of the country's preeminent advertising agencies, and NATIVE VML, South Africa's leading digital marketing agency, are partnering to form the VML and Y&R Africa Group - a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.

Issued by NATIVE VML 20 Jul 2016

[Future of Work] Build a world class employer brand
[Future of Work] Build a world class employer brand

Four key focus areas to take your employer brand strategy to a new level in 2016 with opportunities for South Africa companies.

By Brett Minchington and Celeste Sirin, Issued by Employer Branding SA 20 Jul 2016

Want to know why the Kardashians have become so popular?
Want to know why the Kardashians have become so popular?

"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."

By John Sanei 20 Jul 2016

Benni McCarthy signs with new team
Benni McCarthy signs with new team

Former Footballer, analyst and football coach, Benni McCarthy has just signed a management deal with international sports marketing agency, Optimize.

Issued by Optimize Enhancing Effectiveness 19 Jul 2016

Neuroscience, brand equity and Coca-Cola
Neuroscience, brand equity and Coca-Cola

In 1975, Pepsi started a campaign showing ordinary consumers who said they are Coca-Cola users taking a blind taste test of Pepsi and Coca-Cola.

By Erik Du Plessis 19 Jul 2016