Marketing & Media most read



Chris Moerdyk
Why customer service is so bad

One of the main reasons why customer service in South Africa is pretty much atrocious is because staff attend customer service training courses...

By Chris Moerdyk 3 Mar 2015 05:02

Muthambi in firing line over New Age adverts
Muthambi in firing line over New Age adverts

NEWSWATCH: Communications Minister Faith Muthambi is in the firing line over 'irregular' adverts placed in The New Age, reports City Press...

2 Mar 2015 08:35

[Design Indaba 2015] Woolworths offers a taste of its design passion
[Design Indaba 2015] Woolworths offers a taste of its design passion

Did you know Woolworths has been a supporter of Design Indaba over the past 20 years? Now Kate Fordyce, Head Agency: Woolworths Marketing, tells us exclusively how Woolworths has taken creativity to a whole new level.

By Leigh Andrews 1 Mar 2015 13:18

[Design Indaba 2015] Reinventing the wheel and other stories
[Design Indaba 2015] Reinventing the wheel and other stories

As the 20th annual Design Indaba Conference gets underway at Cape Town's CTICC, Terry Levin unpacks some of the infinitely inspiring insights presented by the world's leading global thinkers, doers and change-makers.

By Terry Levin 27 Feb 2015 10:15

Publicis Groupe Epic Communications
Publicis Groupe Epic Communications

PARIS, FRANCE / JOHANNESBURG-CAPE TOWN, SA: Publicis Groupe has announced today the acquisition of the South Africa-based company Epic Communications, one of SA's leading independent integrated strategic communications agencies...

26 Feb 2015 13:15

Six steps to enhance your customer loyalty programmes
Six steps to enhance your customer loyalty programmes

There's no denying the value offered by customer loyalty programmes, but what does it take to get it right? Lauren Barbour, lead consultant for customer strategy at Principa, explains...

By Leigh Andrews 26 Feb 2015 08:00

Sid Peimer
Five beliefs about strategy execution that are just plain wrong

At the conclusion of strategy sessions we identify objectives and allocate responsibilities with timelines. It's all very clear. But why then has it been found that strategy execution is the number one challenge facing global CEOs - even more important than innovation and geopolitical stability? A recent article in the Harvard Business Review alludes to the reasons why. In an (ongoing) study of 8,000 managers in 250 companies spanning a period of nine years, we find out that our most logical assumptions about why strategy execution fails are just plain wrong. [1]

By Sid Peimer 26 Feb 2015 06:17

Is South Africa ready for B2B e-commerce? - Digital Planet
Is South Africa ready for B2B e-commerce?

E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.

By Neil Watson, Issued by Digital Planet 25 Feb 2015 09:14

heat magazine to close down
heat magazine to close down

Media24 have announced plans to close celebrity niche magazine heat. The company said this was in line with a clear plan to accelerate its digital-first strategy to best serve its digital audience, while consolidating its print portfolio behind its strongest brands.

25 Feb 2015 08:16

Secrets to improve your email marketing success rate
Secrets to improve your email marketing success rate

Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

By Leigh Andrews 25 Feb 2015 08:00

Metro FM Music Awards sees Simba roar and Amstel brew up a storm
Metro FM Music Awards sees Simba roar and Amstel brew up a storm

The success of the Metro FM Music Awards, which has become a significant highlight event on the local music calendar, has brought in exciting sponsors for the 14th Annual Metro FM Music Awards. The awards will be taking place on 28 February 2015 at the Inkosi Albert Luthuli Conference Centre (ICC) in Durban and fans will be able to watch it live on SABC 1 at 8pm.

25 Feb 2015 07:52

Why your small business should be making use of SEO
Why your small business should be making use of SEO

Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...

By Sophie Baker 24 Feb 2015 08:00

Ignore neuroscience at your 2015 marketing campaign's peril
Ignore neuroscience at your 2015 marketing campaign's peril

Your marketing is likely missing its mark if you're not including elements of neuroscience, says Colleen Backström, MD of Kaleidoscope response marketing...

By Leigh Andrews 24 Feb 2015 08:00