My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.
Tarryn Giebelmann 1 day ago
The IAB SA has announced the Bookmark Awards finalists for 2017. Following several weeks of judging, the panel has narrowed down a record number of entries into a shortlist of official finalists (full list below), each demonstrating talent and digital innovation in their respective categories.
2 days ago
Sprout Performance Partners recently attended the DoubleClick Programmatic Masterclass in London.
3 days ago
Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.
Heavy Chef founder and CEO Fred Roed shares why he resigned from agency WWC at the end of last year to take the Heavy Chef ‘side project' community to the doers, globally…
Leigh Andrews 3 days ago
It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult.
Jared Koning 20 Feb 2017
Soccer Laduma newspaper has just celebrated its second decade of printing the continent's most popular sport news. CEO and founder Peter du Toit explains the digital design touchpoints that have extended the publication's longevity.
Leigh Andrews 20 Feb 2017
Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits.
Charles Mburugu 20 Feb 2017
There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model's propensity to burst into flames. Ford South Africa has not helped the situation with its lethargic reaction to what's now a major crisis.
Mlenga Jere and Raymond van Niekerk 20 Feb 2017