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Maggs adds veteran power to POWER 98.7's talk offering
Maggs adds veteran power to POWER 98.7's talk offering

Veteran TV and radio broadcaster Jeremy Maggs has joined Gauteng's commercial talk radio station POWER 98.7...

1 Oct 2014 10:02

Donna Rachelson
Startups, avoid these four marketing mistakes

As an entrepreneur, I network extensively with other entrepreneurs and I am always inspired by their energy, expertise and passion. Yet as a professional in the marketing industry, I often find that entrepreneurs and startups do not know how to tackle marketing effectively. This means that they may miss out on the business growth that they could be enjoying.

By Donna Rachelson, Issued by Branding and Marketing YOU 30 Sep 2014 11:29

Daryn Smith
How inbound marketing improves your corporate sales strategy

One of the upshots of implementing an inbound marketing strategy is that it results in a better corporate sales strategy. This is largely because marketers who implement inbound marketing strategies base their sales strategy on something called a 'buyer journey'. Really understanding your customers' unique buyer journey allows you to communicate with them better than ever before.

By Daryn Smith 30 Sep 2014 10:53

Sid Peimer
The digital meme generation

The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest - your genes are selfish, because they want to replicate themselves.

By Sid Peimer 30 Sep 2014 08:21

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically. And much merriment was had by all, including relevant brands.

By Louise Marsland 29 Sep 2014 13:26

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?

By Andrea Mitchell 29 Sep 2014 07:57

Don't forget about SMS
Don't forget about SMS

With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic.

By Charles Stretch 27 Sep 2014 07:50

Gagasi FM announces the programmes manager - Gagasi FM
Gagasi FM announces the programmes manager

Mimi Kesaris has been formally appointed as the Programmes Manager for Gagasi FM. He has been acting on the position since March this year. The programmes manager position became vacant after Vukile Zondi who held the position, was appointed as the MD of the station early this year.

Issued by Gagasi FM 26 Sep 2014 12:27

Alun Davies
Five tips on how designers can deal with criticism

How do you avoid the anguish that comes with a client not liking the design you worked on all weekend, through the night, blew off your mates for, and made your partner mad at you after another cancelled date?

By Alun Davies 26 Sep 2014 08:11

James Hurford
20 tips to being a better speaker

No matter who you are or what you do, speaking well is one of the most important skills you can develop. Personal relationships, social interactions and work situations all require you to communicate to other people.

By James Hurford 25 Sep 2014 14:15

Michael Walker
Don't be in a hurry to dump Google Analytics

As your online platforms mature and expand, you'll inevitably arrive at a point when you will want to implement a web analytics solution that is richer in functionality than the free Google Analytics toolset.

By Michael Walker 25 Sep 2014 12:07

Desiree Gullan
Content curation is dead. It's time to get creative.

How many brands can you think of that are truly rocking the social media party? And by rocking we don't mean posting beautiful images with meaningless quotes that get the perfunctory likes and shares. We're talking about brands that are sparking new conversations, adding real value and seeing results.

By Desiree Gullan, Issued by Gullan&Gullan 25 Sep 2014 11:57

Matthew Arnold
Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media. It's easy to get lost in the layers of terminology and technical complexity that digital media offers.

By Matthew Arnold 25 Sep 2014 08:04