This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today
This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today

Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me. That's probably why I've been watching pet company Whiskas's Kitten Kollege YouTube series for the past 20 minutes.

By Andy Walker 2 days ago

Outdoor Network gets heads turning in Centurion with their new digital billboard
Outdoor Network gets heads turning in Centurion with their new digital billboard

Outdoor Network has unveiled its 3x6m rotating digital billboard at the intersection of Hendrik Verwoerd and John Vorster Drives in Centurion, Tshwane. The roadside digital billboard forms part of Outdoor Network's expanding national digital network rollout. The launch further enhances the ability of advertisers, at the flick of a switch, to implement a national digital out-of-home campaign across the entire network, with immediacy and great flexibility in terms of creative execution.

Issued by Provantage Media Group 2 days ago

SAFREA releases latest SA freelance trends report
SAFREA releases latest SA freelance trends report

The Southern African Freelancers' Association (SAFREA) has released new insights into the South African freelance landscape through its 2017-2018 SA Media Freelance Industry and Rates Report.

Issued by SAFREA 2 days ago

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 3 days ago

#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley
#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley

The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys.

By Jessica Tennant 3 days ago

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 18 Apr 2018

The rise of digital influencers
The rise of digital influencers

Social media influencer definitely sounds like a made-up job, right? Well, it turns out this is one of the hottest jobs right now, thanks to the rise of brands tapping into these digitally savvy content creators.

By Hlumelo Ndoni 13 Apr 2018

Photo by Emilio Garcia on Unsplash
Why my startup scene is better than yours: Rwanda

It is heady days for the African tech startup space, but which ecosystem has the most going for it?

By Tom Jackson 13 Apr 2018

Berry Bush breathes down O&M's neck

In a race to become the largest advertising agency in the Cape, Berry Bush BBDO maintains that it is fast closing in on O&M Rightford, while John Montgomery, O&M's Cape MD, is "happy to accept the challenge".

23 Jul 2001

New bursary for needy digital media students

Tinderbox, a division of Prism Holdings, has introduced a new bursary for students of digital media. The bursary will be awarded annually to needy students that show extraordinary talent.

16 Jul 2001

Geo-Targeting: Online Advertisers' Newest Strategy

Geo-targeting, or IP targeting, enables a website to recognize, in real time, a visitor's geographical location. Armed with this knowledge, companies are now looking to structure their site content and language to be more ethnically appropriate. Alex, a guest columnist for I-strategy, discusses the merits and demerits of geo-targeting on IP addresses.

12 Jul 2001

Online Ad Measurement Systems Inaccurate in their Reflections

Steve Gold, of Newsbytes.com, London, reports that in a European study run by Just-sites.com it has been found that websites are underestimating the number of page hits and responses that their banners and other adverts generate. Also, advertisers could be falling short of their potential page hits by up to 50 percent.

10 Jul 2001

Selling techniques for small business

The Brain has many interesting South African and international links including "Understand your customer", "Closing the sale" and everybody's favourite, "Making cold calls".

6 Jul 2001

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