Avoid extraneous costs of traditional media

[Siddharth Bawa] Michelle works at Render*, a big conglomerate. As the group marketing lady, she's due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. 13 May 2013 10:43

Which type of LinkedIn user are you?

[Ann Druce] There's no question that social media is gaining momentum as a business tool in South Africa, with LinkedIn undoubtedly still the most popular networking option for individuals. But while membership has increased, not everybody's actually using it. 11 May 2013 07:34

Digital, traditional media go hand in hand

[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets. 13 May 2013 11:27

Value of segmentation models in marketing

[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?

Knowledge Resources

Branding for Growth - Inspiring and dynamic insights from McDonald's, MTN, P&G and more

[Issued by Knowledge Resources] Want to feel inspired and challenged with new thinking to manage and grow your brand for the future? Attend the ground-breaking Branding for Growth Conference - Engaging with today's consumers and growing your brand! 13 May 2013 10:01

Talent: Why we are willing to bleed for it

[Douglas Kruger] When I was 11-years-old, I won the South African Skateboarding Championships. That's the press-release version of the story. The behind-the-scenes version, however, goes like this: Between the ages of 8 and 11, I skinned my shins and knees so many times that I now have permanent marks. My bruised and bloodied hips would have had any social worker hell-bent on removing me from an obviously abusive home. (video) 13 May 2013 10:12

Why metal is precious

[Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops. 14 May 2013 11:29

Joburg criminals cash in on Bieber, Bon Jovi millions

NEWSWATCH: According to IOL, on Sunday evening after the Justin Bieber concert, thieves collected themselves what is suspected to be millions of rands from a strong room at FNB Stadium in Joburg. This is apparently not the only money that went missing recently, as Mail & Guardian reports that Jacaranda FM has suspended a DJ due to missing charity funds. IOL also reports that bus drivers are finally back at work after weeks of striking. 14 May 2013 12:32

Egg Films

Kevin Fitzgerald directs Toyota Rav4 ad for Oz market

[Issued by Egg Films] Egg Films' Kevin Fitzgerald recently directed Toyota Rav4 Rex for Saatchi & Saatchi Sydney, with Cape Town providing all the Australian locations. 15 May 2013 11:41

Employee engagement - a non-negotiable

[Catherine Milward-Bridges] Bear with me as I state the obvious. Business is about maintaining and growing a healthy bottom line. Satisfied customers are what make that bottom line possible. 16 May 2013 08:52

Blue Moon

Full of fire - Blue Moon's Dikeledi Mogorosi

[Issued by Blue Moon] Dikeledi Mogorosi is a red-hot firecracker of a producer in the Employee Engagement Division at Blue Moon. She took some time out to share her work ethic, and more, with us. 17 May 2013 10:12

Bizcommunity.com

Students, don't forget to enter Biz's Portfolio Night competition!

[Issued by Bizcommunity.com] A reminder once again to all branding, design or advertising students in Jozi to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week, Wednesday, 22 May! Complete this form and upload a Biz Portfolio Showcase before Monday, 20 May. You will need to create a MyBiz Profile if you don't have one already. 17 May 2013 11:04

Missed marketing opportunities

[Ann Druce] I hate it when my car needs a service. It's always a hassle. Do I do without a car for a day, or do I hire one? And funny how the only time I manage to get a loan car from the dealership is when it has really let me down. And a standard service hardly qualifies, does it? 18 Aug 2009 11:27