There's a certain twilight zone feel about life these days. All of our absolutes are no longer absolute.
John Walls 2 days ago
My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.
Tarryn Giebelmann 3 days ago
The IAB SA has announced the Bookmark Awards finalists for 2017. Following several weeks of judging, the panel has narrowed down a record number of entries into a shortlist of official finalists (full list below), each demonstrating talent and digital innovation in their respective categories.
22 Feb 2017
If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact. Without revealing any of our secrets, here's why branded content with a simple message that taps into real emotion works...
Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.
Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.
Leigh Crymble 17 Feb 2017
Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.
28 Jul 2008
Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.
27 Jul 2008