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Communication perception and how it takes place
Communication perception and how it takes place

There are a number of steps that our minds go through between, say, an advertising message and the purchase of a product...

By Chris Brewer 29 Jun 2015 14:00

Rolf Akermann
Beware... Winter is coming!

As a matter of fact, winter has been coming (as in the case of "The Game of Thrones") for decades. Consumers have been demanding more clarity as to what the contents/ingredients/nutritional values are of the products they buy...

By Rolf Akermann 26 Jun 2015 14:28

Clicks announces digital signage partnership with Moving Tactics - Moving Tactics
Clicks announces digital signage partnership with Moving Tactics

Clicks, the largest health and beauty-focused retail chain in South Africa, has announced a partnership with Moving Tactics, one of South Africa's leading digital signage solutions companies.

Issued by Moving Tactics 25 Jun 2015 09:09

Successful advertising on Twitter - DQ&A Media Group
Successful advertising on Twitter

Advertising on social media is popular. Facebook marketing has shown good results. But less known are the possibilities that advertising on Twitter offers. Experience and knowledge are rare on this medium.

Issued by DQ&A Media Group 23 Jun 2015 11:51

Havas Worldwide Johannesburg gets amputees to highlight the plight of wounded rhinos - Havas Worldwide
Havas Worldwide Johannesburg gets amputees to highlight the plight of wounded rhinos

Havas Worldwide Johannesburg has created an impossible-to-ignore communication campaign to raise awareness and funds for Saving the Survivors (STS) - an organisation created by dedicated veterinarian surgeons to save and rehabilitate rhinos that have survived the horrors of poaching.

Issued by Havas Worldwide 23 Jun 2015 11:00

Sugar exports to Africa
Sugar exports to Africa

Sugar The Agency, a Durban-based through-the-line agency with strong creative and digital experience, has recently exported the Jagermeister brand into six African countries.

Issued by Sugar The Agency 23 Jun 2015 10:30

Airport.tv has extended its reach to the international terminal in OR Tambo - Provantage Media Group
Airport.tv has extended its reach to the international terminal in OR Tambo

Airport Ads®, a division of Provantage Media Group, has unveiled its new airport.tv® screens located in key areas across the international departures terminal at OR Tambo International.

Issued by Provantage Media Group 23 Jun 2015 09:48

Destiny Man celebrates six years of bold and distinguished success - Ndalo Media
Destiny Man celebrates six years of bold and distinguished success

"The culture of excellence runs through our veins as we constantly try to outdo ourselves [and] like fine wine, we'd like to age well along with you... There's great value in being a distinguished gentleman. Not only does your reputation precede you, but you also have no point to prove. It all starts with a vision to inspire change for the betterment of humanity," Mzo Witbooi, Editor of Destiny Man.

By NDALO MEDIA, Issued by Ndalo Media 23 Jun 2015 09:33

The value and impact of innovative trends in brand display - FSD
The value and impact of innovative trends in brand display

Brands, both physically and emotionally, are designed to be on display - to be seen, to be experienced, bold enough to be impressive and individual enough to be influential. Brands are a combination of visual input and perception. They provide creativity, colour, intriguing design - and very often just the comfort of what is enduring and familiar.

Issued by FSD 23 Jun 2015 08:47

Brand inc Creative Group reloads/bolsters its team and looks to the future - Brand inc
Brand inc Creative Group reloads/bolsters its team and looks to the future

New blood at full-service agency Brand inc has bolstered the multi-talented team as the Creative Group repositions itself as a top go-to agency for personalised turn-key solutions and campaigns that show true ROI.

Issued by Brand inc 19 Jun 2015 11:46

Louise Robinson
Databases key to sales and marketing

Having valid, actionable databases of customers, be they current or potential, is a highly valuable marketing and sales tool, which can not only drive new business, but also boost profits and improve CRM.

By Louise Robinson 20 Mar 2015 14:26

Louise Robinson
Accurate databases boost insurance sales

There is no doubt that knowledge is power, and any compilation of information is valuable. Databases are extremely hot commodities, as myriad organisations and industries rely heavily on this information for a variety of purposes.

By Louise Robinson 17 Jul 2014 15:05

With thought and planning, email marketing can be a blast
With thought and planning, email marketing can be a blast

While 'email blast' is a term that comes with certain negative connotations, this can be reversed by sticking to the rules and following certain guidelines.

By Louise Robinson 26 May 2014 13:00

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