Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.
Issued by DQ&A Media Group 24 Mar 2015 10:58
R.O.I. Media has officially rebranded to R.O.I. Digital, affirming its evolution into a full-service digital agency. The company got their start in performance search over a decade ago, and has been steadily adding more digital services to their offering over the past few years. Since the rebrand, the company has already secured a number of large clients and won a Silver Pixel award in the 2015 IAB Bookmarks.
Issued by R.O.I. Media 24 Mar 2015 10:07
Africa is an exciting and unpredictable place to be doing business. Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies.
Ipsos in South Africa is pleased to announce the appointment of its new country manager - Ryan Gould. This follows the announcement of Harald Hasselmann's departure. Hasselmann will be leading Ipsos's Nordics cluster in Scandinavia.
Issued by Ipsos 19 Mar 2015 13:19
M-Net has announced the names of the 12 interns selected for the inaugural M-Net Magic in Motion Academy, after months of anticipation, applications and deliberations, at The Venue in Sandton. The M-Net Magic in Motion Academy is a 12-month long accelerated work readiness programme for 12 interns, under the umbrella of M-Net's rebranded corporate social investment (CSI) initiative, M-Net Magic in Motion, launched in 2014.
Issued by M-Net Magic in Motion 19 Mar 2015 11:10
Unless you've spent the past few months hiding below the fold, you'll be aware that one of the trending topics in digital media is viewability. This is part of a new drive for accountability in the digital sphere, a channel which has spent a good deal of its existence claiming to be able to report on, well, everything. But whilst we quibble about who can see what where for how long, there may be more functional solutions to dealing with this issue.
At the opening ceremony of the Global Entrepreneurship Congress (GEC) 2015 in Milan, the Global Entrepreneurship Network announced that Johannesburg, South Africa has won the bid to host the GEC in 2017.
18 Mar 2015 15:27
When you're out and about, your business cards will be the first item potential clients have to see what you offer. It is thus very important that they make a good impression, since research shows it takes only seven seconds for someone to form an opinion...
By Roane Swindon 18 Mar 2015 14:00
Bona magazine, South Africa's most read monthly glossy magazine, has employed a bold and innovative way to distinguish its four language editions from each other with language indicators on the mastheads and different shots of its cover star.
Issued by Caxton Magazines 18 Feb 2015 12:42