The Thought Leadership Digibates is a series of monthly industry digital debates, organised by Aegis Media,
brought to you by Bizcommunity and audio-streamed live via www.bizradio.co.za (mobile or pc)
Millennial marketing in 2017 – from one
Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”, the Vodacom guy etc.

By Murray Robertson 1 day ago

Amped up for facial recognition
Amped up for facial recognition

With the onset of Black Friday last year, Techsys Digital were inspired to do something groundbreaking using facial recognition technology in order to drive excitement around The Foschini Group's Black Friday promotion and build their CRM database.

Issued by Techsys Digital 1 day ago

#BizTrends2017: The Big Rethink - Seismic trends in marketing
#BizTrends2017: The Big Rethink - Seismic trends in marketing

As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?

By Shireen Jaftha 1 day ago

Chris Moerdyk
The Ford Kuga PR debacle shows how badly social media is managed

The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa.

By Chris Moerdyk, Issued by Chris Moerdyk 3 days ago

Litha Communications to manage Schneider Google AdWords campaign
Litha Communications to manage Schneider Google AdWords campaign

Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017.

Issued by Litha Communications 3 days ago

Ad Talent Salary Survey 2017
Ad Talent Salary Survey 2017

Ad Talent has released the results of their comprehensive annual salary survey of the communications industry in South Africa.

Issued by Ad Talent 13 Jan 2017

Daniel Munslow
#BizTrends2017: The evolution of the strategic advisor in communications

Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which tactics are executed.

By Daniel Munslow 13 Jan 2017

Image ©
Congrats #SaltBae, you're 2017's first awesome meme

There were some huge stories this week on the internet. If people weren't talking about Barack Obama and Joe Biden's adorable bromance, or Donald Trump and Mike Acosta's verbal ping-pong, they were probably talking about this Turkish chef.

By Andy Walker 12 Jan 2017

Driving Oomph! Media Group into 2017 with new executive appointment
Driving Oomph! Media Group into 2017 with new executive appointment

In the fast-paced world of experiential marketing it is essential to employ the finest and most talented individuals. The Oomph! Media Group is certainly no stranger to attracting and retaining some of the finest expertise Africa and the global market can offer.

Issued by Oomph! Africa 11 Jan 2017

Lebo Madiba
#BizTrends2017: Talk left, walk right - the anti-establishment era

Monumental change has been in the air for some time, and it came of age in 2016 with events like Brexit, the on-going #FeesMustFall protests here in South Africa and the election of Donald Trump in the United States. Like it or not, we need to adjust to this 'new normal'.

By Lebo Madiba 9 Jan 2017

Guidelines for carrying out an SEO audit
Guidelines for carrying out an SEO audit

A search engine optimisation (SEO) audit refers to the process of analysing the health of a website. The auditor uses a checklist to analyse the site and suggests ways of improving the performance of the website. Carrying out an SEO audit will therefore help identify fix and problems with your site, thus allowing you to stay updated and ahead of the competition.

By Charles Mburugu 8 Nov 2016

John French
Learn to cold call the clever way

Does cold calling leave you cold? Most people end up freezing when they are faced with the terrifying prospect of trying to sell something to a stranger on the other side of the phone.

By John French 23 Jul 2013

Bonnie Ramaila
TV series sponsorship: Think out of the box

I have often wondered why TV airtime sales raised sponsorship for the duration of the series' season, and why companies buy into it. At the same time, I have never understood why companies should have those closing and opening billboards before, during and after the programme, until I saw 1st for Women sponsoring the M-Net series 'Revenge'. Yes, I have DStv now and I am progressing within LSM, moving from LSM 4 to LSM 5 - that's when my education on the use of such sponsorships started.

By Bonnie Ramaila 8 May 2013

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