With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets. Yet countless examples have shown that few marketers have a deep understanding of African markets, and are truly able to harness opportunities for brand reach and relevance.
You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.
By Louise Marsland 24 Jul 2015 10:46
What makes a good client?
By Teresa Jenkins, Issued by Litha Communications 23 Jul 2015 10:10
Students from the Job Readiness Initiative, sponsored by Careers24 and implemented with partners Silulo Ulutho Technologies (Pty) Ltd and Learn to Earn (NGO-PBO), graduated in Phillipi and Khayelitsha in the first week of July. The pilot initiative focused on working with students who either are studying to improve their career prospects or to find employment in different sectors to where they are currently working.
Issued by Careers24 21 Jul 2015 13:21
There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content. From conversation marketing to native advertising and embedded content, it needs to be simplified somewhat.
By Louise Marsland 20 Jul 2015 05:28
Children love expressing their creativity through drawing and colouring in. Some keep this up all their lives and go into the creative industries, turning their passion into work. Here's how the Loeries Creative Future Scholarship gives disadvantaged students the opportunity to do so...
By Leigh Andrews 17 Jul 2015 12:00
The Red & Yellow School, South Africa's premier advertising college, is commemorating Mandela Day 2015 on 18 July by giving back a collective 67 industry hours to local NGOs, NPOs and SMEs.
Issued by Red & Yellow 15 Jul 2015 12:33
We all want a greener, more sustainable world, yet the process of going green still seems to instil fear in some people. Good designers, on the other hand, embrace the move towards sustainability. Not only does green thinking lead to creativity and innovation, ultimately it's good for business, which to us means happy clients...
By Sam Bainbridge 2 Jul 2015 14:00
In the spirit of Mandela Month, we celebrate education this July in partnership with Old Mutual as we release our annual Good Schools Report. It was Madiba himself who said that it isn't beyond our power to create a world in which all children have access to good education.