Aegis Thought Leadership Digibates most liked

Your industry

The Thought Leadership Digibates is a series of monthly industry digital debates, organised by Aegis Media,
brought to you by Bizcommunity and audio-streamed live via www.bizradio.co.za (mobile or pc)
The competitive offensive
The competitive offensive

There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

By Chris Brewer 27 Jul 2015 14:00

David Blyth
Five ways to approach marketing in Africa differently

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets. Yet countless examples have shown that few marketers have a deep understanding of African markets, and are truly able to harness opportunities for brand reach and relevance.

By David Blyth, Issued by Yellowwood Future Architects 27 Jul 2015 10:16



[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.

By Louise Marsland 24 Jul 2015 10:46

Teresa Jenkins
[Content Marketing] How to make working with Government work for you

What makes a good client?

By Teresa Jenkins, Issued by Litha Communications 23 Jul 2015 10:10

Students graduate from the Careers24 Job Readiness Initiative - Careers24
Students graduate from the Careers24 Job Readiness Initiative

Students from the Job Readiness Initiative, sponsored by Careers24 and implemented with partners Silulo Ulutho Technologies (Pty) Ltd and Learn to Earn (NGO-PBO), graduated in Phillipi and Khayelitsha in the first week of July. The pilot initiative focused on working with students who either are studying to improve their career prospects or to find employment in different sectors to where they are currently working.

Issued by Careers24 21 Jul 2015 13:21

[Content Marketing] Content marketing trends
[Content Marketing] Content marketing trends

"Content marketing is marketing that has everything to do with the consumer, not the product."

By Louise Marsland 21 Jul 2015 06:20

The presenter effect
The presenter effect

I don't hear much about this phenomenon any more, but it's as relevant to planners today as it ever was...

By Chris Brewer 20 Jul 2015 12:00

[Content Marketing] Getting the definition right
[Content Marketing] Getting the definition right

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content. From conversation marketing to native advertising and embedded content, it needs to be simplified somewhat.

By Louise Marsland 20 Jul 2015 05:28

[Loeries 2015] Reaping the Creative Future Scholarship rewards with Siyabonga Ntamela
[Loeries 2015] Reaping the Creative Future Scholarship rewards with Siyabonga Ntamela

Children love expressing their creativity through drawing and colouring in. Some keep this up all their lives and go into the creative industries, turning their passion into work. Here's how the Loeries Creative Future Scholarship gives disadvantaged students the opportunity to do so...

By Leigh Andrews 17 Jul 2015 12:00

Triggering the African storytellers' dream
Triggering the African storytellers' dream

If you're in any way involved in this industry, you're a natural storyteller, editor or reteller. If there's a story burning in your chest but you have no way to get it on the big screen, here's your chance...

By Leigh Andrews 17 Jul 2015 06:00

Red & Yellow School donates 67 creative industry hours to NPOs in honour of Mandela Day
Red & Yellow School donates 67 creative industry hours to NPOs in honour of Mandela Day

The Red & Yellow School, South Africa's premier advertising college, is commemorating Mandela Day 2015 on 18 July by giving back a collective 67 industry hours to local NGOs, NPOs and SMEs.

Issued by Red & Yellow 15 Jul 2015 12:33

The death of the annual report... As we know it
The death of the annual report... As we know it

We all want a greener, more sustainable world, yet the process of going green still seems to instil fear in some people. Good designers, on the other hand, embrace the move towards sustainability. Not only does green thinking lead to creativity and innovation, ultimately it's good for business, which to us means happy clients...

By Sam Bainbridge 2 Jul 2015 14:00

Destiny, in association with Old Mutual, releases its annual Good Schools Report - Ndalo Media
Destiny, in association with Old Mutual, releases its annual Good Schools Report

In the spirit of Mandela Month, we celebrate education this July in partnership with Old Mutual as we release our annual Good Schools Report. It was Madiba himself who said that it isn't beyond our power to create a world in which all children have access to good education.

By Ndalo Medi, Issued by Ndalo Media 24 Jun 2015 10:12

Show more