The Thought Leadership Digibates is a series of monthly industry digital debates, organised by Aegis Media,
brought to you by Bizcommunity and audio-streamed live via www.bizradio.co.za (mobile or pc)
Spitfire helps Ogilvy shake things up - and bag a bird with KFC!
Spitfire helps Ogilvy shake things up - and bag a bird with KFC!

Massive congratulations to David, Tammy, Fred, Molefi and the whole Ogilvy team for bagging two Loeries for KFC's Shakin' Shakin'! Spitfire Films and director AK are seriously honoured and proud to have been involved in this exciting project. Two Gold Loeries were scooped under the category Digital & Interactive Communication: a Gold for Mobile Advertising and a Gold Craft for Illustration, Photography & Graphic Design.

By Eliot Powell, Issued by Spitfire Films 3 days ago

#BODCT: The business of 'designing better'
#BODCT: The business of 'designing better'

The design-boosting power of collaboration, moving beyond fear of data to implementing insights that create better user experience and using digital disruption to your own business benefit were all hot topics on the first day of #BODCT.

By Leigh Andrews 3 days ago

#WomensMonth: Advertising changes its view on women
#WomensMonth: Advertising changes its view on women

Changing perceptions of gender from the inside out

By Emma Carpenter 3 days ago

The explainer video explained
The explainer video explained

Trends come and go. But with my more than ten years in PR I am sure of one trend that is here to stay - and that is video. We have all been watching video climb the popularity charts, as South Africans access cheaper data via wi-fi at home, mobile data bundles become accessible, broadband promises are slowly fulfilled and the millennial generation turn their backs on their TV sets.

By Nicole Capper & Warren Coetzer 3 days ago

The new competitive advantage in mobile is content
The new competitive advantage in mobile is content

In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition. However, as our platforms become more sophisticated, the key to mobile success becomes simpler. The primary source of competitive advantage in mobile is content.

By Enver Groenewald 25 Aug 2016

#WomensMonth: Be bold, be heard!
#WomensMonth: Be bold, be heard!

Tania Pehl is a journalist and photographer who was the MC of the Black Filmmakers Film Festival held during Open Design week 2016.

By Beverley Klein 24 Aug 2016

Remember - Assegai Awards 2016 - waiting to recognise and reward
Remember - Assegai Awards 2016 - waiting to recognise and reward

The Direct Marketing Association of South Africa (DMASA) is on the hunt for those campaigns that excel in the interactive and direct marketing sector of southern Africa. It's time to showcase the diverse and exciting work that has been a part of the industry for the past 12 months.

Issued by Assegai Awards 24 Aug 2016

Be brave: Differentiate with digital
Be brave: Differentiate with digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands. In our quest to thrust our brands into the digital era, we have found it to be more difficult than we initially anticipated.

By Mike Saunders 23 Aug 2016

Terence Neale scores Direction Craft Gold hat-trick at Loeries
Terence Neale scores Direction Craft Gold hat-trick at Loeries

Egg Films - the top ranked South African production company last year - had another great Loerie Awards, with its directors taking home three Golds, Silver, Bronze and two Craft Certificates.

Issued by Egg Films 23 Aug 2016

MMA SA unveils Smarties 2016 winners
MMA SA unveils Smarties 2016 winners

The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties™ Awards 2016, held at Elangeni Hotel in Durban. The evening drew attention to pioneering mobile campaigns, and revealed the winners of the sought-after Smarties™ Awards.

Issued by Mobile Marketing Association 22 Aug 2016

Marian Cramers
The future of social media analytics

Crimson Hexagon, a global social media analytics company based in Boston, recently launched in South Africa in partnership with YouKnow Digital.

By Jessica Tennant 22 Aug 2016

#Loeries2016: Thanking creativity!
#Loeries2016: Thanking creativity!

The second night of the Loeries Awards provided accolades for the big categories such as TV and Radio, with FoxP2, Ogilvy & Mather and Network BBDO featuring strongly.

By Beverley Klein 21 Aug 2016

Stories: still the same thing
Stories: still the same thing

The more things change, the more they stay the same. Jean-Baptiste Alphonse Karr, the first person to ever say that, was a French critic, journalist and novelist - a professional storyteller.

By Francois Rank 16 Aug 2016

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