In digital marketing, it is evident that data is what sets companies apart, with many believing that big (data) is better. But data alone, no matter the size, is not enough to give that competitive advantage. In fact, it is not completely unreasonable to believe that with all the web analytics tools available, sooner or later you and your competition will be collecting very similar data. So, what will put you ahead of the pack will not be your data but what you do with it. Simply put, analytics data cannot provide any insights or advantage unless it is applied.
A paraphrase of the definition of Ubuntu - we are because you are - goes some way to explain that apart from our pride in being Africa's premier B2B news distribution channel, Bizcommunity is also proud to be home to a great many of the continent's foremost PR, marketing and digital communications professionals.
Issued by Bizcommunity.com 21 May 2015 12:06
Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had to adapt. Gas heaters, gas stoves, candles and making sure your cellphone is fully charged. Businesses have had to make changes to their marketing strategy as a lot of their budget goes into television adverts.
Issued by Channel Mobile 15 May 2015 11:00
Getting a 'roasting' from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be 'KFC'd'.
By Aki Kalliatakis 15 May 2015 07:30
Social media sites such as Facebook, YouTube, Twitter, and LinkedIn are integrated into the lives of billions of people (roughly 1.6 billion).
By Mxolisi Justice Nzimande 14 May 2015 09:41
The NLB has announced that as a result of the amendment to the Lotteries Act and the recently published regulations, it was not in a position to issue a call for applications in the Charities sector at the end of April 2015, as promised earlier this year.
Issued by National Lotteries Board 12 May 2015 12:43
Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange, which took place as part of Decorex on Friday, 24 April 2015...
By Leigh Andrews 4 May 2015 06:00