Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.
By David Sylvester 20 Oct 2014 07:06
Email is like any other form of communication - there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically skilled and communicate well in person or over the phone, the way they use email reflects poorly, not only on them, but on the organisation as a whole. I hear complaints about employees who think that communicating via email is licence to use "SMS style slang and abbreviations" or be overly familiar (which is inappropriate within an organisation, but even more so when the person is communicating with clients). On the other hand, I hear of employees who are curt, abrupt or even downright rude when communicating through email. Little do these people realise the negative impressions that their email behaviour is creating in the minds of their peers.
In May 2014, 34 embarked on their first shopper marketing campaign for Kellogg's to drive the trial of their new range of instant porridges and saw phenomenal results when out-of-till volume sales grew by 64% in just 8 weeks! Kellogg had requested a strong shopper marketing campaign to position Kellogg's All-Bran and Corn Flakes porridge variants as the breakfast choice over winter, and to ensure that these porridges became part of South Africa's breakfast repertoire.
Issued by 34 16 Oct 2014 09:49
Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies.
By John Harvey 16 Oct 2014 07:00
Since the launch of the inaugural expo in July this year at Gallagher Convention Centre, the positive response both locally as well as internationally has been remarkable, with some large partnerships and new initiatives being revealed within the next few months. The Expo's biggest strength lies in the realisation that you cannot be everything to everyone. It has been proven internationally that you cannot be both a consumer show as well as a trade expo, due to an entirely different mix of exhibitors. After many months of research, both locally as well as internationally feedback showed dominantly, that Africa and particularly South Africa was in desperate need of a Trade only expo.
Issued by Inspire Trade Exhibition 15 Oct 2014 12:28
By Louise Marsland 15 Oct 2014 10:42
Five lucky agency staff members won iPad Minis courtesy of Son newspapers this September 2014. Entry was via the Son website www.son.co.za where personnel were required to answer a daily question about Son and its market. Respondents who followed Son newspaper on LinkedIn stood a chance to win R1000.
Issued by Son 14 Oct 2014 12:18
Issued by World Wide Creative 14 Oct 2014 11:49
What do e.tv news anchor Florence Letoaba, eNCA sports presenter Nandi Tshabalala, ANN7 sports anchor Mahreen Chenia and Kaya FM 95.9 Breakfast with Bob co-presenter Sotho Meyer have in common?
Issued by Martin Glitz and Glamour 14 Oct 2014 08:57
The saddest moment of my youth? When Sasha Martinengo and Ian F, AKA the best radio team ever, disbanded. Imagine my excitement at hearing they'll be back together soon...
By Leigh Andrews 14 Oct 2014 08:37
With the increasingly blurred lines between working at the office and checking emails, taking calls and logging on at home, the definition of how long exactly you physically have to be at the office has changed and Recruitgroup has seen this.
Issued by Recruitgroup 7 Oct 2014 10:16