LUSAKA, Zambia - One of the leading global advertising networks, Dentsu Aegis Network has strengthened its footprint in Africa with the signing of Mojo New Media Limited (Mojo), a leading advertising agency in Zambia, as its affiliate creative agency in the market.
Dentsu Aegis Network 17 Jul 2017
The Association for Communication and Advertising (ACA) has exercised its rights in accordance with its MOI and the process laid down in the ACA's Internal Enquiry Framework, after it found its member agencies DDB South Africa, Ireland-Davenport and Wunderman guilty of transgressing its Code of Conduct governing tenders and pitches.
17 Jul 2017
If you've ever wanted to take your frustrations and anger out on something without being put in the naughty corner, the latest video for this Joburg Indie Rock band is for you.
The Brave Cartel 17 Jul 2017
The Association for Communication and Advertising (ACA) held its 70th AGM on Wednesday, 5 July 2017 at the AAA School of Advertising campus in Johannesburg, electing its new board of directors for 2017/2018.
17 Jul 2017
The largest consumer exhibition in South Africa, the Rand Show, will return to the Johannesburg Expo Centre (JEC) at Nasrec in 2018 from Friday, 30 March, to Sunday, 8 April.
Rand Show 14 Jul 2017
It has become more important than ever to address the current lack of regulation in the public relations industry, and explore the best options in promoting ethical conduct across the profession. For several years, the Public Relations Institute of Southern Africa, Prisa, has been consulting with industry and government stakeholders on Legislated Self-Regulation for the Communication Management Profession. Now, the role of ethics in public relations has come into question in light of the ongoing Bell Pottinger saga, and has once again put regulation high on the agenda.
Daniel Munslow 14 Jul 2017
Direct marketing has a bad name. The medium is, and always has been, synonymous with junk mail catalogues; charity donation requests and spam emails selling bad literature, questionable weightless products and “opportunities” to help stranded princes move their millions offshore. However, whatever you may think of the medium, direct marketing has always had three key things going for it.
Bronwyn Williams 13 Jul 2017
The benefit of having seen both sides of the client-agency coin should equip both marketers and agency folk to apply more of a fair approach to their partnership, one would hope. Having settled back into the client world, almost one year later - I'm at goal setting phase for the next 12 months of my journey. I believe that leaders have two critical jobs to do, the first is to drive efficiency and performance and the second is to create happiness in the workplace. These were my two big goals for year one. Moving into year two, my focus is on building external relationships with the people that we do business with to drive exceptional outcomes.
Wendy Bergsteedt 11 Jul 2017
At this point, small business owners understand the value and importance of branding their company. They realise that their brand will help them stand out amongst the crowd and give them an edge in an industry where the competition is heated.
The South African socio-political climate is currently undergoing rapid change and this has far-reaching effects on business. The recent cabinet reshuffle has adversely impacted the economy, with two leading financial agencies being forced to downgrade the credit and trading status of our country. This change in status quo has decision-makers in various industries tightening their belts, and it begs the question: What can businesses do to remain relevant, and to thrive in these tough economic times?
Sheri Govender 11 Jul 2017
South African based entrepreneurs, Shakirah Sky Dramat and Wayne Hipe Robertson, recently relaunched THAT Network, a startup, which aims to create a sustainable creative industry by bridging the gap between creatives looking for clients, and companies looking for creatives.
Ruth Cooper 11 Jul 2017