The Thought Leadership Digibates is a series of monthly industry digital debates, organised by Aegis Media,
brought to you by Bizcommunity and audio-streamed live via www.bizradio.co.za (mobile or pc)
BWA announces finalists for Regional Business Woman of the Year Awards
BWA announces finalists for Regional Business Woman of the Year Awards

Seventeen finalists have been announced for the annual Regional Business Woman of the Year Awards (RBWOYA) by the Businesswomen's Association (BWA).

15 Jun 2018

Advertising becomes content
Advertising becomes content

Is there a difference between advertising and content? If so, what is it?

By Derryn Jackson 14 Jun 2018

Signarama - The way to grow a successful business
Signarama - The way to grow a successful business

As part of a global rebrand in 2013, Signarama changed their tagline from "Where the World goes for signs", to "The way to grow your business". As one of the approaching 1,000 franchisees across 65 countries where Signarama is represented, Francois Schoeman, the Signarama Pretoria North franchisee, could probably not have foreseen the role the rebrand would play in the explosive growth his business has enjoyed over the last five years.

Issued by Signarama 13 Jun 2018

Hip-hop artist, J. Molley. © .
Urban afro millennial 'internet artists' with real influence

The term "internet artists" refers to music artists who are solely dependent on the internet to launch their music careers and distribute their music.

By Bonga Mpungose Smanga 8 Jun 2018

Image credit: Maksim Kabakou via .
Understanding the difference between marketing and public relations

Most people do not know where to draw the line between PR and marketing hence I have constantly found myself trying to distinguish the not so obvious differences between PR and marketing.

By Minnie-lee Tagwirei 8 Jun 2018

Screengrab from the ad.
#OrchidsandOnions: Sanral bravely tackles the long road back from reputation damage...

As far as government agencies or parastatals that we "love to hate" go, the SA National Roads Agency Limited (Sanral) is right up there with Eskom.

By Brendan Seery 5 Jun 2018

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

Salut to a new healthy lifestyle
Salut to a new healthy lifestyle

Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.

1 Jan 1900

HRC public hearing on ‘coconuts'

NEWSWATCH: On Wednesday, 5 March 2008, the South African Human Rights Commission will hold a public forum concerning the racial prejudice complaints against the controversial Forum of Black Journalists and the issue of exclusive organizations, reports IOL. Meanwhile, SABC chief executive Dali Mpofu was hauled over the coals by ANC MPs yesterday, Tuesday 26 February, at the National Assembly committee on communication, also writes IOL.

1 Jan 1900

Student wins radio show
Student wins radio show

Ursula Cronjé, a 21 year old media studies student at the University of the Free State, is the winner of OFM's recent win your own radio show competition, which was promoted in the OFM Greatest Hits Volume II CD released end of last year.

1 Jan 1900

Increase in earnings for Kagiso

Kagiso Media released its interim results for the six months ending December 2006 yesterday, Tuesday 13 February 2007, reporting a 34.6% increase in headline earnings to R77.7 million (2005: R57.8 million) off a revenue leap of 33.4% to R369.7 million (2005: R277 million). A dividend of 31c per share was declared, giving the share a dividend yield of 43%.

1 Jan 1900

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