Diageo Africa director of marketing innovation Peadar Hegarty, head of digital media at Trigger/Isobar Nic van den Bergh and Aegis Media CEO Middle East & Africa and The Netherlands Arjan Pomper will be the first set of panelists, along with moderator Aegis Media CEO Dawn Rowlands, at the inaugural Aegis Media Thought Leadership Digibate, in association with Bizcommunity.com, next week Thursday, 8 September 2011. This online debate will be streamed live from 9am on thetaxi.co.za. [twitterfall]
"We are excited to kick off the Digibates with such a strong panel and we really look forward to growing the already exceptional quality of panelists going forward," says Rowlands. "We are also excited about the outcomes from the debate which I am confident will add value to the media-marketing sector as a whole."
"The Africa Question"
The first digibate, hosted by radio personality Soli Philander, will be centred on "The Africa Question" and will bring up for discussion:
What are the core digital marketing challenges
What is the main technology platforms driving growth on digital marketing in Africa?
What is the current level of digital skills across the continent and how does this influence strategies
How do marketing communication strategies differ across the various African regions?
With the fragmentation of channels (300+ TV stations, and radio stations), how does this affect what is done on digital channels?
How to listen
The Thought Leadership Digibates will be hosted on a monthly basis, will cover all forms of media (from digital and broadcast to print and out-of-home), and will all be discussed by some of the most respected marketing and media personnel in the industry.
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