My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.
Tarryn Giebelmann 23 Feb 2017
If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact. Without revealing any of our secrets, here's why branded content with a simple message that taps into real emotion works...
Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.
Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.
Leigh Crymble 17 Feb 2017
Many factors influence the success of a startup, amongst them is the effective use of social media in creating brand awareness. While marketing on social media can boost the growth of your startup significantly, it could also have detrimental effects on the profitability and reputation of your business if not done properly.
Charles Mburugu 2 Feb 2017