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Consumer Science lands in SA

With emerging markets key to the growth strategy and investments that need to take place in the Middle East and African Region, Mondelez International has opened a new Sensory Laboratory in South Africa - the first in the EEMEA region. The global head of Consumer Sciences at Mondelez International, Marcia Young, was in South Africa for the opening. I caught up with her.

By Danette Breitenbach 18 Jul 2014 13:22

Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

The power of the influencer within a retail environment

Increasing your sales and promotional teams' reach and revenue without increasing headcount

Issued by KnowHow2 18 Jul 2014 09:16

First ever Showbiz expo to bring creative industries together

The first-ever Showbiz, Entertainment & Arts Expo (SEAexpo), that takes place in Johannesburg in September, is set to steer South Africa's inter-related creative industries towards global standards and trends. The SEAexpo will include advancements in technology, which has a tremendous impact on the growth potential of these industries.

Issued by C-Major Productions 17 Jul 2014 11:31

The "content" revolution

In the digital age we find ourselves in a position where content has become king. But as little as five years ago advertisers were still competing for the top position through the use of gimmicks, thinking that entertainment is the key to inform online customers of their products. As the head of a digital department I frequently heard the words: "Yes, it brings across the message. But it's so boring." followed by the all-too-familiar "Can you make it pop, or bounce or do something?". Those were the days of flash websites with loading times designed to allow the user an opportunity to finish that quilt she's been putting off for so long - all in the name of entertainment. There were no quick solutions and developing an engaging website was a year-long, super-expensive process. The worst was that the final product would have a shelve life of a few months - its imminent death fuelled by the daily complaints of customers who visibly aged before the contact details could load. Those were the days. Good riddance.

By Francois du Preez, Issued by Grey 17 Jul 2014 09:18

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools.

By Chemory Gunko 16 Jul 2014 12:21

Welcome RayV!

I'm thrilled to announce that we have acquired RayV, a company with an exciting approach to online video streaming in the rapidly evolving mobile space.

By P.P.S. Narayan, Issued by Apurimac 16 Jul 2014 11:29

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now.

By Greg Wright 16 Jul 2014 10:28

The RSVP Agency presents: Email Invitations Benchmarks Report

In an age where budgets have shrunk, but expectations remain high, it's crucial that events are planned according to accurate data if you want to ensure that your events result in ROI. Events need to be well attended, by the right guests. We've compiled our annual Email Invitations Benchmarks Report - a curation of event planning statistics from our very own events.

Issued by The RSVP Agency 16 Jul 2014 10:11

African innovation to be showcased at annual Green Building Convention

The Green Building Council of South Africa's annual convention is set to showcase Africa's potential to develop sustainable buildings as an answer to its infrastructure challenges as well as in response to Africa's growing and complex cities.

Issued by Green Building Council of SA 16 Jul 2014 08:49

Staying relevant and connected with today's digitally enabled consumer

Brands that want to successfully keep up with today's digitally enabled consumer must consider investing in an always-on multi-channel strategy, which ensures that they are able to exchange information and services 24 hours a day.

By Pete Case, Issued by Gloo 15 Jul 2014 12:42

My World Cup of digital

I have a personal connection with the World Cup. I am not a particularly fanatical soccer fan but for some reason my business cycle is in tune with this global event.

By Will Green, Issued by Apurimac 15 Jul 2014 12:33

Poor spelling cuts sales by 50%

Poor spelling decreases sales, impacts credibility and is getting worse. According to Charles Duncombe, an online entrepreneur and director for the Just Say Please group, sales drop by half when there is a spelling mistake.

14 Jul 2014 13:48

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