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#MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report

Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data.

Issued by Mobile Marketing Association 25 Jul 2014 14:56

Vicinity Media targets rapid growth through private equity deal

Johannesburg based digital media company Business Positioning Systems (BPS) has announced a private equity deal with two ex RMB Executives to fund the expansion of recently formed business Vicinity Media. Vicinity's proprietary technology provides hyper-relevant advertising based on consumer profiles including location, search term, handset type, local weather conditions, demographics, time of day and day of the week.

Issued by Vicinity Media 25 Jul 2014 10:59

[Habari #Tuongee2014] The creative adult is the child who survived

Habari Media's Insights and Innovations Director, Byron John (@ByronJohnza), covered the topic of creativity at this year's Habari Media Tuongee which took place from 17-18 July. He gave delegates a how-to guide for creativity and innovation in the workplace, explaining why being creative can sometimes feel completely unattainable and also how to get out of that rut.

By Ilse van den Berg 25 Jul 2014 08:15

What should a modern marketing manager be able to do?

South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.

By Chemory Gunko 24 Jul 2014 09:47

The selfie

Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well.

By Jason Xenopoulos, Issued by NATIVE VML 23 Jul 2014 13:59

Neo's gift from Mindshare

Neo Monyeki is a seven-year-old boy with a heart valve problem who needs a vital operation that costs R130,000. His father, Joseph has a medical aid but not enough to cover all the costs. Raising funds for this little boy will make a big difference to his family's financial worries. Jacaranda FM's Good Morning Angels slot covered the story to reach as many people as they can to raise funds and donations to give hope to the family.

Issued by Mindshare 23 Jul 2014 13:54

Africa's first focused trade fair for furniture, décor and design has launched

On 10 July, the doors seamlessly opened to what promises to continue to be the most important decor, furniture and retail event on the African continent. This was the inaugural Inspire Trade Expo, which ran until 12 July 2014 and was the brainchild of expo genius Rina Fortmann, who was not only a director of SARCDA for many years, but who also chaired EXSA (Exhibition Association Of Southern Africa). This show was a properly controlled trade show where every single visitor had to pass a host of stringent criteria in order to be allowed access, due to the focus being on quality trade visitors instead of thousands of consumers.

Issued by Inspire Trade Exhibition 23 Jul 2014 12:33

Demystifying the integration of inbound marketing strategies

Wits Business School is offering an intensive four-day digital marketing course, developed in conjunction with Ryan Sauer, CEO of Search Online Consulting.

Issued by Search Online Consulting 23 Jul 2014 11:47

Value perceptions expected to change, says TLC Marketing Worldwide

Companies should revisit their promise of value, says Preneshen Munian, Agency Director of TLC Marketing Worldwide South Africa.

Issued by TLC Marketing Worldwide 23 Jul 2014 10:50

2013 AMPS Mobile report out this week

Silverstone and the Mobile Marketing Association (South Africa) are releasing a comprehensive mobile review and series of research reports on the South African Audience Research Foundation's AMPS (All Media and Products Survey) 2013 data, this week.

Issued by Mobile Marketing Association 23 Jul 2014 09:05

Habari Media's #Tuongee2014 delivers digital insights

#HaveYouHeard that Habari Media's Tuongee 2014 featured hot digital topics by innovators, creators and propeller heads alike? Aptly titled 'Back to the Future' the conference delivered on the past, present and future of digital.

Issued by Habari Media 22 Jul 2014 11:28

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.

By Pierre Cassuto 21 Jul 2014 14:12

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools.

By Chemory Gunko 16 Jul 2014 12:21

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