CSI most liked

Your industry
How to choose an advertising agency
How to choose an advertising agency

Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

By Chris Brewer 25 May 2015 12:00

Asking the right questions of your data - NATIVE VML
Asking the right questions of your data

In digital marketing, it is evident that data is what sets companies apart, with many believing that big (data) is better. But data alone, no matter the size, is not enough to give that competitive advantage. In fact, it is not completely unreasonable to believe that with all the web analytics tools available, sooner or later you and your competition will be collecting very similar data. So, what will put you ahead of the pack will not be your data but what you do with it. Simply put, analytics data cannot provide any insights or advantage unless it is applied.

By Tshwaraganag Tshikedi, Issued by NATIVE VML 22 May 2015 10:31

Five reasons not to miss the EXSA Conference - EXSA
Five reasons not to miss the EXSA Conference

The EXSA Conference takes place from 8 -9 June at the CSIR ICC, Pretoria, with less than three weeks to go.

Issued by EXSA 21 May 2015 12:35

We are because of PR - Bizcommunity.com
We are because of PR

A paraphrase of the definition of Ubuntu - we are because you are - goes some way to explain that apart from our pride in being Africa's premier B2B news distribution channel, Bizcommunity is also proud to be home to a great many of the continent's foremost PR, marketing and digital communications professionals.

Issued by Bizcommunity.com 21 May 2015 12:06

Rolf Akermann
Marketers united!?

The briefing by SAARF last week was interesting, as it revealed how other western countries do industry research. But I left the meeting, yet again, with a heavy heart.

By Rolf Akermann 20 May 2015 13:24

Bruce Good's OurHood unites neighbourhood communities
Bruce Good's OurHood unites neighbourhood communities

Collaborative consumption, increasing internet penetration and the rise of digital trust all point to the importance of the OurHood app...

By Leigh Andrews 19 May 2015 14:00

Make the most of your mobile marketing - Trudon
Make the most of your mobile marketing

With mobile phones now connecting the majority of South Africans, this presents an opportunity to use this platform to build your new business pipeline.

By Johann Barnard, Issued by Trudon 19 May 2015 13:25

Markex 2015: You'll have to see it to believe it - Markex
Markex 2015: You'll have to see it to believe it

There's no doubt that Markex Joburg is the place to be for anyone involved in marketing, promotions and event production, but the 2015 show will appeal to a broader, more content-hungry crowd than ever before. Markex 2015 is set to take place from 2-4 June 2015 at the Sandton Convention Centre in Johannesburg.

Issued by Markex 19 May 2015 13:02

Brand managers offered customised insight into power of programmatic marketing - Atmosphere Orange
Brand managers offered customised insight into power of programmatic marketing

Myth: Programmatic media buying is just RTB. Fact: SA brand managers offered customised insights session on the power of programmatic marketing.

Issued by Atmosphere Orange 19 May 2015 12:04

Why brands and organisations should attend the #YMSC15 - Branded Youth
Why brands and organisations should attend the #YMSC15

The Youth Marketing Strategy Conference 2015 brings top CEOs and industry leaders in the marketing field together under one roof for two days in what is set to be one of the most in-depth marketing conferences of 2015.

Issued by Branded Youth 19 May 2015 09:19

Best of South African literature ready for showdown
Best of South African literature ready for showdown

Ten books have been selected as finalists for the Sunday Times Literary Awards - five for the Alan Paton Award for non-fiction and five for the Barry Ronge Fiction Prize. The winners, who this year will receive R100,000 each, will be announced at Summer Place in Hyde Park on 27 June 2015.

19 May 2015 09:09

Skip those stains with social media and the #FabulousDressProject
Skip those stains with social media and the #FabulousDressProject

What do #FirstThursdays, The Jupiter Drawing Room and Skip washing powder have in common? The #FabulousDressProject, of course...

By Leigh Andrews 19 May 2015 06:00

Load shedding leaving your marketing campaign in the dark? - Channel Mobile
Load shedding leaving your marketing campaign in the dark?

Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had to adapt. Gas heaters, gas stoves, candles and making sure your cellphone is fully charged. Businesses have had to make changes to their marketing strategy as a lot of their budget goes into television adverts.

Issued by Channel Mobile 15 May 2015 11:00

Show more