Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis - these factors and more combine to create a highly volatile and increasingly complex decision-making environment.
Andre Fourie 1 day ago
The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.
1 day ago
Remember the days when we were always following the leader and looking for ways to gain competitive advantage. We based our strategies on what our competitors were doing, on what internal CVP's we can develop to lead in the battle field. The battle field for brands has now shifted to the customer as it is going to be increasingly difficult to gain customer advantage in the future.
Audrey Naidoo 22 Jul 2016
Nowadays, there are thousands of blogs covering topics such as fashion, health, education, entertainment, business and lifestyle. Though starting a blog is relatively easy, there are some mistakes which can prove detrimental in your blogging journey.
Charles Mburugu 21 Jul 2016
"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."
John Sanei 20 Jul 2016
The IAB recently polled over 5,000 parents across their publisher base on both web and mobile devices in order to get a better understanding of the parenting market as a premium display audience. The result is an in-depth analysis into the needs and behaviours of parents online.
The SpaceStation 19 Jul 2016
You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.
Spero Patricios 18 Jul 2016
The Pokemon Go augmented reality (AR) mobile game has taken the world by storm - even before its worldwide launch - sending fans out into the streets in droves, and leaving businesses wondering how to capitalise on this phenomenon.
Jason Ried 15 Jul 2016