This year marks Ninety9cents' (99c) tenth anniversary since its inception in 2008. Recently recognised by its peers as Cape Town's "Most Admired Agency" in the annual MarkLives Agency Leaders poll, 99c has come a long way in the agency's relatively short existence.
Ninety9cents 1 day ago
Dutch trend forecaster Lidewij Edelkoort and colleague Philip Fimmano of Trend Union presented their latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at the Lisof: Fashion Design School & Retail Education Institute in Johannesburg yesterday.
Jessica Tennant 1 day ago
For a film industry enthusiast such as myself, I have never once come across a movie so intensely anticipated by folk outside of movie-going culture. I don't even think your cult classics such as the Star Wars franchise have sparked such interest in the general public across the globe.
Lerato Serumula 2 days ago
Ah, public relations, a term that is as vastly used as it is misunderstood. As a professional working in the PR space, I often find that there are still many misconceptions about the PR industry; and while I do find it infuriating, I've recently realised that it's up to us to not only fix this misconception, but also take charge of redefining public relations in totality.
Ex-Sports Illustrated editor and Heat magazine editorial director, Brendan Cooper now heads up New Media's internal communications division.
Jessica Tennant 14 Feb 2018
IAB SA has announced the provisional speaker lineup for the annual IAB SA Digital Summit, which takes place on 1 March 2018.
31 Jan 2018
There are so many authentic African stories that aren't being told because they don't fit the "mould" of existing media platforms. We, as Africans, need to own our platforms to start telling our stories in the way we want them to be told.
Moliehi Molekoa 31 Jan 2018
Sun City has partnered with the dynamic Thuto Legwale to take the reins and reignite Segaetsho Cultural Village - meaning "Our Heritage" in Setswana, capturing the essence of the centre where visitors can explore the diverse heritage and history of the North West Province - and aims to offer visitors an authentic African experience, with traditional music, crafts and indigenous games. The partnership aligns with Sun International's commitment to the advancement of sustainable communities by supporting small and medium enterprise development
29 Nov 2017
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001
[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.
Grapevine Communications 14 Apr 2001