© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer 2 days ago

©Aliaksandr Mazurkevich via 123RF
Making sense of data in communication

Every company, irrespective of size, industry, and geographic location, needs data to remain competitive. But given the amount of sources at our disposal, finding relevance in a sea of bits and bytes is not without its challenges. Fortunately, analytical and business intelligence (BI) tools have evolved to provide some of the assistance required.

By Jaco Pienaar 4 Feb 2016

Plot twist: Zuma to #PayBackTheMoney
Plot twist: Zuma to #PayBackTheMoney

[NEWSWATCH] After more than six years since the Nkandla scandal began and South African tax payers asked Zuma to pay back the money, the president has finally decided to do so and Twitter has lit up with comments.

3 Feb 2016

© mj007 – 123RF.com
You want to go viral, do you?

The web is a busy place these days, and it's getting harder and harder to stand out from the crowd. Every content provider and marketing guru desperately wants to attain the holy grail of digital content - to go viral and take their place in the internet hall of fame.

By Sophie Baker 3 Feb 2016

Launching Midcomp's new unified corporate identity - Midcomp
Launching Midcomp's new unified corporate identity

For 25 years, Midcomp (Pty) Ltd has strived to offer the best in digital printing and finishing equipment from world leading brands such as Hewlett Packard, Zünd, Gerber, Summa, Kala, Barbieri, Fotaba, Direct Color Systems, Océ, GMG, Polygon, Caldera, Onyx and Anajet. Midcomp has earned the respect of suppliers and customers by consistently nurturing partnerships with reliable service excellence, technical expertise and a support track record that is impeccable.

Issued by Midcomp 3 Feb 2016

©Shannon Fagan via 123RF
Missed opportunities for SA car brands on social media

What's the point of being on social media as a business? Well obviously, it's because your customers are there. But there's more to it than that, social offers businesses one of the most unique opportunities for marketing to date: to be able to converse with their customers one-on-one without that customer needing to set foot in a store. Simply put, this builds loyalty through long-term relationships.

By Nick Paul 3 Feb 2016

Presenting the Wall of Kakness, where bad ideas go to die…
#DesignMonth [Behind the Selfie] with... Artwell Nwaila

This week, we find out what's really going on behind the selfie with Artwell Nwaila, the creative director at SuperSport and publisher at SA Creatives who's big on tech and all things 'design'.

By Leigh Andrews 3 Feb 2016

Future marketing
Future marketing

I have come to the realisation that we as humans are changing the way we react to marketing at a ridiculous pace. We expect different things from companies than we did last year.

By Zane Ford 2 Feb 2016

©Galina Peshkova via 123RF
Why digital won't save you from disruption

There is a lot of hype in the market about the omnipresent innovation imperative. Every second company uses the word "innovation" in their slogan in an effort to position themselves at the cutting edge of their industry.

By Paige dos Santos 2 Feb 2016

The Women in News editors and senior journalists from Botswana, Zambia, Zimbabwe, Kenya, Malawi and Tanzania. Rwandan Women in News journalists will join the programme soon.
Women in News has first 2016 Africa meeting

The Women in News (WiN) initiative, an editorial leadership programme for African women working in media, launched its sixth year in 2016.

21 Jan 2016

Future-ready Marketing Conference: Marketing 2020 - Thriving in the age of the connected consumer
Future-ready Marketing Conference: Marketing 2020 - Thriving in the age of the connected consumer

To stay ahead of trends and your competition, it won't help to hide behind a computer screen - you have to get out there, get personal, keep your mind sharp, learn from other experiences, and collaborate with fellow marketers and experts in the field!

Issued by Knowledge Resources 19 Jan 2016

Strategic planning needed for DSTV programming
Strategic planning needed for DSTV programming

I was completely gutted by DSTV programming over the December holidays. Firstly, the amount of repetitive TV series, programmes, movies, documentaries etc we (my daughter and I) were exposed to was not kosher.

By Bonnie Ramaila 14 Jan 2016

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

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