Brands across the globe are leaping at the opportunity to make use of new technology and mediums to showcase their products and services. Augmented and virtual reality, gamification, animation and high-end 3D content allow consumers and clients to immerse themselves and connect with brands in ways never thought possible. More importantly, content and experiential marketing campaigns allow the brand narrative to be turned into measurable calls to action.
21 hours ago
Entries for the 2017 Facebook Awards are now open and this year it's all about the work that moved people – the work that made the community laugh, cry, love, wow and buy...
22 Mar 2017
Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Klyne Maharaj, marketing manager at Superbalist.
Leigh Andrews 21 Mar 2017
The media world is changing more rapidly than ever before. Keep up!
Ross Sergeant 20 Mar 2017
A commercial for a new Hyundai? Or a celebration of women and everything they've achieved? The new Hyundai Creta commercial, titled Light The Way, is both. Brand and communications agency Joe Public United, in partnership with client Hyundai, decided to use the new television commercial as a way to feature the car, but more importantly to serve as a platform to celebrate women, the Creta's primary target market.
Joe Public United 17 Mar 2017
Ster-Kinekor's old website allowed anyone with know-how to retrieve the profile details of every user on the site. This information included phone numbers, addresses and plaintext passwords.
Julia Breakey 14 Mar 2017
Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.
28 Jul 2008
Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.
27 Jul 2008