Dear CMO at Company X, You don't know me personally (I can tell from your generic marketing communications), but I thought I'd take the time to write you a short letter and tell you what I'd really like to see from your company. It seems very wasteful, and frankly, ineffectual, for you to keep sending me communications that don't work for you or me, so I hope the following information helps.
Issued by E-Intelligence 18 Dec 2014 09:24
If someone mentioned the word CrossFit to you a few years ago, you would have been forgiven for thinking they were referring to an adaptable plug thingamajig or a crossword championship of sorts. Flash forward to 2014 and this exercise craze is now sweeping the globe. It's so big in fact, it has its own Olympics. And with brands like Reebok leading the sponsorship charge, this exercise cult is set to grow.
Issued by Foreword 18 Dec 2014 08:47
Here are a few 'ideas worth spreading' that put a spin on the traditional work environment. Hopefully they inspire you to apply or drive change in your 9-5er. Maybe all you need is a new outlook on work; maybe it's your manager who does...
By Sindy Peters 18 Dec 2014 07:30
An allegedly mentally deranged man walked into a Lindt store in downtown Sydney on Monday 15 December, and took the patrons hostage. The man happened to be Muslim, and although his motives were uncertain, his siege sparked off such a large islamophobic response that the ultra-right wing Australian Defence League threatened confrontation at the Muslim majority suburb of Lakemba.
By Walter Pike 17 Dec 2014 09:34
Imagine, if you would, you wake up with the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically a few moments before you planned to get up. Well, that's here already and I'm glad to talk about it because I have been a window blinds supplier since ninth grade. And back in 2002, we never had the opportunity to experience something like that. Now that this is just the beginning of IoT, we can be sure more is to come.
By Nivin Xavier 16 Dec 2014 07:55
Although I've spent many years in advertising, I don't attend ad industry events as frequently as before...
By Walter Pike 15 Dec 2014 06:00
Another year is almost over - and it wasn't what we hoped for. I expected a helluva lot more from 2014. It was a tough trading year for the industry and it seemed as if we lost far too many local and global icons in the past 12 months. But as always, there was levity, the WTF and the plain ridiculous...
By Louise Marsland 12 Dec 2014 14:35