The Citizen Monday to Friday newspaper increased its print circulation by 2% in quarter two (April - June) compared to quarter one (January - March) 2017, thereby outperforming all other daily newspapers in Gauteng. In fact, overall, daily newspapers declined by 4% from quarter one to quarter two.
The Citizen 5 hours ago
Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies was awarded winner of the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA) at a gala dinner in Johannesburg recently.
Riverbed 1 day ago
Effective Measure's mid-year audience data results* have been released and 24.com has far out-performed its competitors. 24.com brands take top six of the fourteen categories, and second place in a further two.
24.com 1 day ago
The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015.
Chris Brewer 2 days ago
With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home (OOH) advertising, it's time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats allows brands to further craft effective, integrated campaigns. OOH should play a key role in this space, argues Howard Lonstein, Marketing Manager for Outdoor Network.
Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences.
Kantar TNS 8 Aug 2017
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001
[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.
Grapevine Communications 14 Apr 2001
Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.
1 Jan 1900