A giant spinning pot game show marked the launch of the Rajah 'One Pot for Everyone Campaign'. The consumer engagement activity, built by Mbongiworks, is designed to introduce the Rajah Flavourful and Mild flavour with a fun activity that entertains and rewards.
16 hours ago
PARIS - "Fake news" has become a troubling phenomenon, allegedly used to manipulate voters and fuel a rise in global populism. In one case, it inspired a man to shoot up a Washington pizzeria.
18 hours ago
Digital marketing is moving quicker than ever - the online world is changing even as we speak. The complex strategies we see as perfect this year may well become obsolete by the time we start seeing their results. Social media platforms have risen and fallen, and with them, far too many newly minted social media celebrities to name.
This year's winners of the Sunday Times Literary Awards, in association with Porcupine Ridge, were announced on Saturday night, 24 June at Tiso Blackstar Group's (formerly Times Media) new office venue at Hill on Empire in Parktown, Johannesburg.
1 day ago
One of the difficulties of advertising research is to determine the dimensions to measure.
mike broom 23 Jun 2017
The Cannes Lions Radio shortlist has been released, with many SA campaigns making the cut!
22 Jun 2017
Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.
22 Jun 2017
JOHANNESBURG: Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office at Culross on Main in Bryanston, which not only represents Facebook's vision for openness and connectivity but its connectedness with its staff who are very much seen as humans with a social life beyond the workplace.
Jessica Tennant 22 Jun 2017
A few Mother's Days ago Bic insulted women, then there was Helen Zille, Rivers Church, Spur Steakranches, Chris Hart and Penny Sparrow. The list of social media disasters goes on and on. It is almost inevitable that your company will experience the wrath of social media some time in the future. Probably in the next year to 18 months. Worldwide surveys have established that only 30% of companies have a crisis plan in place.
Walter Pike 21 Jun 2017
The Advertising Standards Authority's business rescue plan was accepted at the AGM on 25 April 2017, but the ASA has a long way to go before it is ‘safe'. The new acting CEO, Gail Schimmel, is requesting that the industry support self regulation of advertising.
20 Jun 2017
Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer.
Danette Breitenbach 15 Jun 2017
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001