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Stop marketing your brand!
Stop marketing your brand!

The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal. Online differs from traditional content marketing in that it uses a range of connectivity media to drive a campaign.

By Helen McIntee 5 May 2015 14:20

Advertise and get noticed online - Trudon
Advertise and get noticed online

Digital marketing is a great way to grow your business.

By Johann Barnard, Issued by Trudon 4 May 2015 10:51

© Shao-Chun Wang – 123RF.com
Getting into the advertising business

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

By Chris Brewer 4 May 2015 07:44

Ireland/Davenport appointed creative agency for Budget Car Rental - Ireland/Davenport
Ireland/Davenport appointed creative agency for Budget Car Rental

Ireland/Davenport has recently secured Budget Car Rental as a client, following the acquisition by Avis of the Budget Car Rental brand in southern Africa.

Issued by Ireland/Davenport 30 Apr 2015 11:42

USD$10m investment into One Africa Media - Private Property
USD$10m investment into One Africa Media

SEEK, the world's largest online employment marketplace by market capitalisation, has announced the investment of USD$10m for an additional six percent equity ownership in One Africa Media.

Issued by Private Property 30 Apr 2015 10:18

Kaya FM celebrates Mother's Day at the Joburg Zoo - Kaya FM 95.9
Kaya FM celebrates Mother's Day at the Joburg Zoo

As the whole country pays tribute to mothers on 10 May, Kaya FM and Spar will also be celebrating their contribution by spoiling mothers with the first annual Kaya FM Mother's Day concert to be held at the Johannesburg Zoo in partnership with Johannesburg City Parks and Zoo (JCPZ).

Issued by Kaya FM 95.9 29 Apr 2015 11:45

UCKG's second Love Walk encourages couples to communicate - Universal Church of the Kingdom of God
UCKG's second Love Walk encourages couples to communicate

The second Love Walk, held in Johannesburg and Cape Town, offered thousands of married, engaged and dating couples an opportunity to spend quality time together and learn to communicate effectively without fear of fighting. Marriage, which should be a life-long journey, cannot be successful unless both husband and wife communicate clearly. Relationships often become distant because of misunderstandings and a lack of meaningful dialogue. With daily pressures demanding time and attention, many couples talk about superficial things: 'how was your day?', 'fine thank you', but do not dialogue at deeper levels, so fail to agree on important issues and drift apart. This is one cause of the high divorce rate in South Africa which has devastating consequences for families and society.

Issued by Universal Church of the Kingdom of God 29 Apr 2015 10:46

Promise turns 10 - Promise Brand Specialists
Promise turns 10

Promise was born in 2005 out of the desire of the founding partners, James Moffatt (CEO) and Marc Watson (ECD), to create an independent agency they could call their own.

Issued by Promise Brand Specialists 29 Apr 2015 09:39

More insights from Kasi Star Brands survey
More insights from Kasi Star Brands survey

Ask Afrika's Kasi Star Brands survey, which measure township specific brand usage across 163 categories, reveals the connection between economic hierarchy and alignment to traditional customs and contemporary life values amongst township consumers.

29 Apr 2015 06:04

A screenshot from the Prudential ad
[Orchids & Onions] Simple ad has power to change minds

It certainly wasn't planned that way, but the launch of the new TV ad for Prudential came at an appropriate time this week as the country was continuing to reel from the wave of brutal xenophobia...

By Brendan Seery 29 Apr 2015 06:00

Don't let your brand fade away - embrace the new rules of customer engagement! - Knowledge Resources
Don't let your brand fade away - embrace the new rules of customer engagement!

Customer engagement is no longer about isolated experiences - it's all about meaningful and ongoing dialogues. Brands that embrace the new approach will thrive, while those that don't will soon fade away!

Issued by Knowledge Resources 23 Apr 2015 11:38

Will Green
Digital marketing template: Four steps for success

We must celebrate our unique "African-ess" in as many ways as we can. One particularly wonderful virtue is that of 'Ubuntu', which loosely translated refers to a spirit of human kindness.

By Will Green, Issued by Apurimac 23 Apr 2015 09:59

Build fans, not audiences
Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising that they seem to have developed a natural defence against it, a type of "marketing blindness". Mobile devices are helping us move away from advertising banter.

By Richard Firth 22 Apr 2015 13:08

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