Most liked Advertising news in South Africa

Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content.

By Angie White 18 hours ago

African Union member states endorse the draft statute of the African Audiovisual and Cinema Commission (AACC) to boost the African cinema industry.

Africa's film industry gets a boost

NAIROBI, Kenya - Structures endorsed by the African Union have been finalised to promote the audiovisual and cinema industry in Africa which accounts for US$5 billion in continental GDP.

1 day ago

Are TV audiences declining?

At first it's hard, if not impossible, to get a grip on TV audiences. It will remain difficult until the industry has some real and solid research to confirm whether it's one way or the other.

By Chris Brewer 3 days ago

Outdoor Network's new LED digital billboard captivates Pretoria

Garstfontein Road, Tshwane, is the latest recipient of one of Outdoor Network's state-of-the art 3x6 LED digital rotating billboards. Positioned at the heart of one of the business centres of the city of Tshwane, it is just a stone's throw from newly renovated Menlyn Mall, which is one of the largest malls in Africa and soon to become the city's first green mixed-use precinct.

Issued by Provantage Media Group 3 days ago

All the Most Awards 2017 winners

The 9th Most Awards were held at The Wanderers Club in Johannesburg last night, announcing Massiv Media as Media Owner of the Year and PHD as Media Agency of the Year. Both companies featured in previous years.

15 Sep 2017

Windhoek Beer appoints Techsys Digital as digital partner

After a recent pitch process which saw Windhoek Beer appointing a new lead agency, Techsys Digital were absolutely thrilled to be chosen as their digital partner.

Issued by Techsys Digital 15 Sep 2017

Your organic T-shirt is doomed to end up in a dump

Recently Marie Claire, a major fashion magazine, published its first-ever sustainability issue. It represents one of the first times mainstream fashion turned a comprehensive and thoughtful eye on itself with regards to environmental and social issues.

By Anika Kozlowski 15 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity and our clients.

By Angie White 15 Sep 2017

The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. A densely designed system, whether by the hand of science or a higher spiritual being, it is always moving forward in a perpetual flux of progress. Growth, procreation and survival are its main reasons for existence. It is designed to exist. It is designed to serve a purpose. It is designed to be unique and functional.

By Peter Barnard 15 Sep 2017

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

Salut to a new healthy lifestyle

Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.

1 Jan 1900

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