© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer 2 days ago

Seven questions to answer before launching your PPC campaign
Seven questions to answer before launching your PPC campaign

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe simply because you chose to...

By Gert Hattingh 5 Feb 2016

© Dolphfyn – 123RF.com
Digital media: What's going to be big in 2016?

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space.

By Richard Lord 4 Feb 2016

Moving into the 21st Century
Moving into the 21st Century

This year there's a streamlining of the PRISM Awards, not only in terms of categories, but also in terms of entries and judges with the implementation of a new online registration submission system.

By Danette Breitenbach 4 Feb 2016

New format expos to actively broker business relationships - Seven Colors Communications
New format expos to actively broker business relationships

On the back of decades of successful business development expos, Thebe Reed Exhibitions has announced two new format business exhibition titles, designed to foster business growth through support in the areas where it is most commonly needed: business skills and relationship development.

Issued by Seven Colors Communications 4 Feb 2016

©Aliaksandr Mazurkevich via 123RF
Making sense of data in communication

Every company, irrespective of size, industry, and geographic location, needs data to remain competitive. But given the amount of sources at our disposal, finding relevance in a sea of bits and bytes is not without its challenges. Fortunately, analytical and business intelligence (BI) tools have evolved to provide some of the assistance required.

By Jaco Pienaar 4 Feb 2016

© mj007 – 123RF.com
You want to go viral, do you?

The web is a busy place these days, and it's getting harder and harder to stand out from the crowd. Every content provider and marketing guru desperately wants to attain the holy grail of digital content - to go viral and take their place in the internet hall of fame.

By Sophie Baker 3 Feb 2016

©Shannon Fagan via 123RF
Missed opportunities for SA car brands on social media

What's the point of being on social media as a business? Well obviously, it's because your customers are there. But there's more to it than that, social offers businesses one of the most unique opportunities for marketing to date: to be able to converse with their customers one-on-one without that customer needing to set foot in a store. Simply put, this builds loyalty through long-term relationships.

By Nick Paul 3 Feb 2016

Presenting the Wall of Kakness, where bad ideas go to die…
#DesignMonth [Behind the Selfie] with... Artwell Nwaila

This week, we find out what's really going on behind the selfie with Artwell Nwaila, the creative director at SuperSport and publisher at SA Creatives who's big on tech and all things 'design'.

By Leigh Andrews 3 Feb 2016

©Galina Peshkova via 123RF
Why digital won't save you from disruption

There is a lot of hype in the market about the omnipresent innovation imperative. Every second company uses the word "innovation" in their slogan in an effort to position themselves at the cutting edge of their industry.

By Paige dos Santos 2 Feb 2016

The Women in News editors and senior journalists from Botswana, Zambia, Zimbabwe, Kenya, Malawi and Tanzania. Rwandan Women in News journalists will join the programme soon.
Women in News has first 2016 Africa meeting

The Women in News (WiN) initiative, an editorial leadership programme for African women working in media, launched its sixth year in 2016.

21 Jan 2016

Strategic planning needed for DSTV programming
Strategic planning needed for DSTV programming

I was completely gutted by DSTV programming over the December holidays. Firstly, the amount of repetitive TV series, programmes, movies, documentaries etc we (my daughter and I) were exposed to was not kosher.

By Bonnie Ramaila 14 Jan 2016

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

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