For better or worse, technology has changed how we engage with media. And despite the 'print is dead' argument, clients of public relations firms still expect to get their column centimetres. So how is technology shaping the lives of media professionals?
By Jaco Pienaar 6 Mar 2014 06:30
As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour.
By Gwen Watkins 5 Mar 2014 16:02
The South African economy is currently taking a bit of a beating with the petrol price hike, the interest rate increase, and the declining value of the rand against the dollar. Financial services companies and financial organisations will feel this pinch directly as their customers may potentially go further into debt or have less money to invest. The financial landscape is risky, uncertain, and unfriendly... and just perfect for the launch of your content marketing campaign.
By Mark Wright 5 Mar 2014 14:05
South African brands that focus only on measuring impressions and click throughs in their digital advertising campaigns are not getting a full view of the returns they are getting from their online advertising budgets.
Issued by Mediamark 5 Mar 2014 11:50
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
If you're the kind of person who cares more about what kind of office you work in than set office hours or medical aid, it hardly makes sense for you to be looking for your next employer on a traditional jobs board or in a newspaper.
Issued by Creative Spark 3 Mar 2014 09:57
How does one define a designer these days? Designers are so much more than building constructors, typography poets and chair and vase crafters. Designers are creators, activists, humanitarians, revolutionaries, risk takers, visionaries. One might be confused as to why an author might be on the line-up for a design conference, but with the previous statement in mind it makes perfect sense.
By Ruth Cooper 3 Mar 2014 09:18
Digital media marketing is ballooning at an exciting rate and the ferocity of its spread is a demonstration of its effectiveness.
By Rudi Massyn 28 Feb 2014 13:49
At a creative conference you always expect to hear from pros in the industry, but boy, was Marcello Serpa a treat on day two of Design Indaba. (video)
By Ilse van den Berg 28 Feb 2014 12:24
It's budget time again, and the National Treasury has announced its plans for the 2014/15 financial year. What does this mean for you?
By Pierre Heistein, Issued by GetSmarter 28 Feb 2014 12:05
With all keynote topics finalised, small business owners will be convening at the Cape Town International Convention Centre on the 24th of March for the Small Business Growth Conference - a full-day event of interactive discussions on how to develop sustainable business strategies, optimise operations and derive practical solutions to various challenges within the growth phase of a small business.
Issued by Living Your Brand 26 Feb 2014 12:42
High Life, the much applauded inflight magazine of British Airways, is getting a localised edition for BA-operated Comair. The new magazine replaces Horizons - Comair's previous inflight title, published by Media24. The contract was awarded to Omnicom-owned content marketing firm Cedar Communications UK and the first edition appeared 1 April 2012.
By Herman Manson: @marklives 4 Apr 2012 10:19
In the face of evolving brands, change has to be anticipated and the strongest indicator of that change is culture, Added Value South Africa cultural insights specialist Dr Inka Crosswaite said this week in Johannesburg, as she revealed the 10 mega-trends which she said will shape the future of brands, come 2012.
By Issa Sikiti da Silva: @sikitimedia 14 Oct 2011 10:58
