How Pokémon Go could benefit your business
How Pokémon Go could benefit your business

You've heard of B2B and B2C, but are you ready for O2O? The new online-to-offline trend is lighting up markets across the globe, particularly with the growing Pokémon Go phenomenon.

By Leigh Andrews 1 day ago

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long.

By Chris Brewer 2 days ago

Three key leadership challenges for modern communicators
Three key leadership challenges for modern communicators

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis - these factors and more combine to create a highly volatile and increasingly complex decision-making environment.

By Andre Fourie 2 days ago

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 22 Jul 2016

Goodbye to competitive advantage, say hello to customer advantage
Goodbye to competitive advantage, say hello to customer advantage

Remember the days when we were always following the leader and looking for ways to gain competitive advantage. We based our strategies on what our competitors were doing, on what internal CVP's we can develop to lead in the battle field. The battle field for brands has now shifted to the customer as it is going to be increasingly difficult to gain customer advantage in the future.

By Audrey Naidoo 22 Jul 2016

Customer experience with a 25-year guarantee?
Customer experience with a 25-year guarantee?

Two days ago, a man extended his hand to me in a friendly gesture with the words "Hello Johan," and I instinctively knew I was in the presence of a superhero.

By Johan Botha 21 Jul 2016

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.

By Simon Campbell-Young 20 Jul 2016

Want to know why the Kardashians have become so popular?
Want to know why the Kardashians have become so popular?

"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."

By John Sanei 20 Jul 2016

The evolution and revolution of business networks in Africa
The evolution and revolution of business networks in Africa

Trade is in Africa's blood. Its rich resources, numerous societies and access to the world have created a hotbed of trade civilisations. One could go back millennia to the early kingdoms around the continental horn - the forefathers and peers of the Ancient Egyptian world - or the mysterious Kingdom of Nok in West Africa as examples.

By Brett Parker 18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.

By Spero Patricios 18 Jul 2016

Augmented reality: more than just fun and games
Augmented reality: more than just fun and games

The Pokemon Go augmented reality (AR) mobile game has taken the world by storm - even before its worldwide launch - sending fans out into the streets in droves, and leaving businesses wondering how to capitalise on this phenomenon.

By Jason Ried 15 Jul 2016

Discount-based media buying #mustfall
Discount-based media buying #mustfall

Media buying (online in particular) is evolving. Believe it or not, your target audience is smart. It's no longer about placing an advert during the 8pm news or a banner ad on a news website.

By Jacques du Bruyn 12 Jul 2016

Communication gets collaborative with SACOMM
Communication gets collaborative with SACOMM

Ever get the feeling that the South African communication industry is just too disjointed and there's no common ground? Not so, explains Dr Julie Reid of SACOMM...

By Leigh Andrews 8 Jan 2015

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