Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

Malian children face education crisis

[Kingsley Ighobor] While the world remains focused on ending Mali's conflict following rebel incursions into the northern part of the country early last year, there are about 400,000 Malian children facing severe disruptions in their education, warns the UN Children's Fund, UNICEF. 20 May 2013 13:29

Orange inaugurates a new campus in Dakar

With the creation of a new Orange Campus site in Senegal, the France Telecom-Orange Group, which is present across 20 African countries, reaffirms its commitment to strengthening its worldwide managerial community and to supporting managers in their daily responsibilities. 20 May 2013 11:46

Tecno P3 formally launched in the Nigerian market

Tecno has partnered with Qualcomm Incorporated and Etisalat to launch their latest smartphone, Tecno P3 into the Nigerian market. Qualcomm is a global leader in next generation mobile technologies while Etisalat Nigeria is one of the foremost network providers in the country. 20 May 2013 10:57